Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.

　　　　People’s Daily Online, November 8 (Xinhua) Not long ago, Peter Ho and supermodel Lin Jiaqi co-produced underwear ads for Filipino manufacturers, and the size of that penis attracted much attention. Peter Ho was questioned for making a fake because the penis was too majestic, and it was all repaired by computer. The brokerage company emphasized that it was a real bird. He said with anger and humor, "I am a real bird." But being said that the penis is too majestic, Peter Ho has been secretly cool for a long time.

　　　　According to Taiwan Province’s "China Times" report, one of Lin Jiaqi’s white underwear bulges a lot at the third point. Ilya said that Lin Jiaqi wore a flesh-colored thong when he photographed his underwear. The photo looks very bulging, which is purely a matter of lighting and angle.

　　　　Peter Ho was so popular that this underwear ads sought his endorsement for three years in a row. The girls beside him changed from mainland supermodels Lv Yan and Qu Ying to Taiwan Province supermodel Lin Jiaqi, and his social status soared. It is known that the new advertisement has a reward of NT$ 13 million.

　　　　According to reports, Peter Ho has been the spokesperson of the underwear brand for the third year. Before that, he filmed this advertisement with Lv Yan and Qu Ying respectively, and he almost met three beautiful women, but in 2006, he was most embarrassed when he filmed with Qu Ying. He said: "We knew each other before filming, but it was the first time that we were shirtless and photographed with her in underwear, and it was also because we had some wonderful feelings with Qu Ying, and Lin Jiaqi had cooperated in the catwalk.

Editor: Wei Liangchun

　

In order to facilitate the majority of candidates to review for the exam, according to Anhui Province2021College graduates in“Three supports and one support"Announcement of Plan Recruitment and relevant regulations, this outline is specially formulated.

Anhui province2021College graduates in“Three supports and one support"It is planned to recruit written examination subjects including "Professional Ability Test" and "Comprehensive Knowledge", all of which are closed-book examinations.

First, the professional ability test

(1) Answering requirements

"Professional Ability Test" subjects are all objective questions, and the examination time is limited.90Minutes, full marks100Points, test questions are all single-choice questions.

The test stationery that candidates must carry includes pens or signature pens with black handwriting.2BPencil and eraser. Before answering questions, you must fill in your name and admission ticket number in the designated position on the test paper and answer sheet with a black pen or signature pen, and then use it.2BPencil fill in the admission ticket number at the designated position on the answer sheet. When answering, you must use2BPencil shall be filled with the options of your choice at the designated position on the answer sheet. Failure to answer in accordance with the regulations or at the designated position on the answer sheet shall be invalid. Calculators are not allowed to be used in this course.

(2) Survey contents and examples

"Professional Ability Test" mainly measures the basic quality and ability elements of applicants, including speech understanding and expression, quantitative relationship, judgment and reasoning and data analysis.

1.Speech comprehension and expressionIt mainly tests the ability of candidates to think and communicate in language and characters, and to understand and grasp the connotation of written materials quickly and accurately, including finding the main information and important details according to the materials; Correctly understand the meaning of designated words and sentences in reading materials; Summarize the center and theme of reading materials; Judge whether the newly formed sentences are consistent with the original intention of the reading materials; Reasonably infer the implied information in the reading materials according to the context; Judge the author’s attitude, intention, inclination and purpose; Choose words accurately and appropriately, etc.

　　　 exampleone：

　　　 In the classical agricultural society, people’s homesickness has little to do with the city. At that time, the homesickness was probably the vagrancy of the talent, as well as the war and the difficulty of returning to the countryside. And now, most“Nostalgia emotion"It’s from people who have lived in the city. They are worried about the city.“Is it easy to find a job or buy a house?"Wait a minute. Hometown, which used to be ready to return, is gradually disappearing in the urbanization movement. Therefore, their homesickness may not be in the same direction at all, and may even be“Chengchou".

The most appropriate item to fill in the underlined part in turn is:

　　　 APeople are living in poverty　 approve　　　　　　　　　　　　
BBe displaced　 know

　　　 CLeave one’s hometown　 identify　　　　　　　　　　　　
DHungry and cold　 cognition

(Answer:C. From the meaning of the context and the meaning of the words themselves, we can know the options.CMore appropriate.)

example2：

In ancient times, every time there was a war, craftsmen would become the object of contention between the two sides of the war. This is because craftsmen mastered the most important technology in traditional society, and they represented the most advanced social productive forces at that time. Nowadays, although modern science and technology have replaced manual skills and become the most powerful productive force in today’s era, traditional crafts can be upgraded with the help of modern science and technology and continue to serve the public.

This passage is intended to explain:

AMarriage with modern science and technology is an effective way to develop traditional crafts.

BIn any era, the first factor of social development is social productivity.

CThe progress of modern science and technology has a far-reaching impact on traditional handicrafts

DModern science and technology can solve the traditional technological problems that restrict production.

(Answer:A. From the last sentence of the article,“traditional handicrafts"with the help of“Modern science and technology"get“promote"It can be seen that marriage with modern science and technology can develop traditional crafts. Therefore,AThe choice fits the meaning of the question.)

examplethree：

“The green water is greener than the sky, and the people are talking about the bridge."The 5th world internet conference is in the Millennium Ancient Town.——Wuzhen opened and lit up again.“The light of the internet"People are looking forward to the future of a digital world here. from2014Annual4Garrive2018Annual5GTo make the digital world truly benefit mankind, only mutual trust can further build consensus in virtual cyberspace; Only by co-governance can the Internet have principles and rules, and the development of digital economy can be stronger.

The most appropriate sentence to fill in the underlined part is:

AMutual trust and common governance are the cornerstones of each other

BMutual trust and common governance are the fundamental principles.

CCo-governance is the future of mutual trust

DMutual trust is the foundation of common governance

(Answer:B.The coordinate sentence pattern in the following text“Only mutual trust……Only co-governance", emphasizing“have mutual trust”“Co-governance"At the same time, it also limits the need to fill in a parallel structure in the horizontal line, soC、DRule out first.AItem is just a simple statement to play both roles, which does not match the strong semantics of the following article. By contrast,BThe term is optimal.)

examplefour：

①This craftsman spirit is the embodiment of Confucian ethics in craftsman activities, and its skill cultivation and application, belief“Self-cultivation and self-righteousness"The code of conduct and“Practical application"The feelings of benefiting the people, in order to achieve“Moral and artistic cultivation”“Shang Qiao da shan"The highest state.

②The spirit of artisans in ancient China is“Chongde"and“Shangji", and finally move towards“Integration of Taoism and technology".

③Ancient educational thinkers in China believed that teachers’ profession and craftsman’s spirit were connected.

④Han Yu also expressed the same idea in his "Jin Xue Jie".

⑤Both China and western countries have a long history of craftsman culture and spirit, and they are a collection of spiritual character and wisdom of ancient working people.

⑥Book of rites?The Book of Learning compares the craftsman’s experience inheritance with the teacher’s teaching, and takes the craftsman’s skill inheritance as an example for teachers to learn.

Put the abovesixSentence reordering, the correct word order is:

A.⑤⑥④②③①B.③⑤②⑥④①

C.⑤②①③⑥④D.⑥④②①③⑤

(Answer:C.According to the content of each sentence and the logical order of language, the correct order can be judged as the answer.C.)

2.magnitude relationIt mainly tests the ability of candidates to understand and grasp the quantitative relationship between things and solve the problem of quantitative relationship, mainly involving the analysis, reasoning, judgment and operation of data relationship. Common questions are: numerical reasoning, mathematical operation, etc.

Numerical reasoning.Each question is given a series, but one of them is missing. Candidates are required to carefully observe the relationship between the numbers in this series, find out the arrangement law, and then choose the most suitable and reasonable one from the four alternative answers to fill in the vacancy, so as to make it conform to the arrangement law of the original series.

Example:

16184075126　　 (　 )

A．144
B. 156　　　　　　　 C.
178　　　　　　 D. 196

(Answer:D. Before givingsixItem is made by arithmetic progression:one,2,three,four,five,sixAnd second-order arithmetic progression:one,three,six,10,15,21The corresponding items are multiplied. According to this rule, the number in brackets should be7×28=196. So the correct answer isD. )

Mathematical operation.Each question is given an arithmetic formula or a paragraph expressing the quantitative relationship. Candidates are required to skillfully use basic arithmetic rules such as addition, subtraction, multiplication and division, and use other basic mathematical knowledge to calculate or deduce the results accurately and quickly.

Example:

The radius is4cmPart of the water is filled in the cylindrical container. Put three radii as follows4cmAfter the balls are put in turn, the water surface just submerges the top ball (water does not overflow). The wat level in that container before the ball is put in is:

A．2cm
B．4cm
C．6cm
D．8cm

(Answer:D. Let the required height beh, according to the meaning of the question, there are

, Seek:.Therefore, the water level in the container is8cm. )

3.Judgment reasoningIt mainly tests the examinee’s ability to analyze and reason about various things, involving the understanding, comparison, combination, deduction and induction of common sense, graphics, word concepts, things relations and written materials. Common questions are: common sense judgment, graphic reasoning, definition judgment, analogical reasoning, logical judgment, etc.

Common sense judgment.Each question has four options, requiring candidates to make the most appropriate judgment according to the meaning of the question.

Example:

The following educators and their representative works are incorrect:

AHan Yu——Teacher’s theory　　　　　　　　　　　　　　　　 BYan yuan——Stories of learning

CMencius——Persuade to learn　　　　　　　　　　　　　 DTao Xingzhi——Integration of teaching, learning and doing

(Answer:C. By carefully examining the four options, you can judge from the common sense of history and literature.A、B、DThe three options are inconsistent with the meaning of the question, so the correct answer isC. )

Graphic reasoning.One or two sets of graphs are given for each question, and candidates are required to find out the rules of graph arrangement through observation and analysis, and choose one that conforms to the rules.

　　　 Example:

(Answer:D. The first four pictures in the stem show the law that the common part is a triangle. According to this rule, the correct answer should beD. )

Define judgment.First, give a definition of a concept for each question, and then list four situations respectively, requiring candidates to choose an answer that fits or doesn’t fit the definition strictly according to the definition.

Example:

Sharing economy refers to realizing the socialization of production factors, improving the efficiency of the use of existing assets to create more value and promoting the sustainable development of social economy based on the temporary transfer of idle resources by means of the third-party platform of the network.

According to the above definition, the following economic activities do not belong to the sharing economy:

AIt is convenient and quick for Wang to book a car from a network platform to go to the airport.

BLi borrowed money from an online platform for stock trading and obtained the expected income.

CZhang buys take-away food from an online platform and enjoys delicious food at home.

DMa booked a B&B from an online platform before traveling and checked in after arriving.

(Answer:B. According to the definition given by the stem, the correct answer isB. )

Analogical reasoning.Give a group of related words, and ask candidates to find a group of words that are closest or similar in logical relationship from the alternative answers through observation and analysis.

Example:

Screw: nut

A. Water glass: thermos flask　　　　　　　　　　　　　　　　　　　　　　 BLine: button

CPlug: socket　　　　　　　　　　　　　　　　　　　　　　 DChopsticks: bowls

(Answer:C. Screws and nuts are a set of things that must be used together. OptionsCThe relationship between plug and socket is the same as that between screw and nut 2. )

Logical judgment.Give a statement for each question, which is assumed to be correct and beyond doubt. Candidates are required to choose the most appropriate answer according to this statement and use certain logical inference.

Example:

During an archaeological excavation, archaeologists found many pieces of Kui (sound) in the pre-Qin period in an ancient tomb of the Tang Dynasty.kuí) wentao film. In this regard, experts explained that due to rain erosion and other reasons, these pottery pieces in the pre-Qin period were later washed into the tombs of the Tang Dynasty.

Which of the following, if true, can best question the views of the above experts?

AMany cultural relics from the Western Han Dynasty were also found in this ancient tomb of the Tang Dynasty.

BThis ancient tomb of the Tang Dynasty is well preserved, with no signs of water leakage or collapse.

CIt was not only in the pre-Qin period that Kuiwen was used, but in the Tang Dynasty, the literati took writing Kuiwen as their ability.

DThe burial custom in the Tang Dynasty is to bury the objects that the tomb owner loved before his death with the tomb owner.

(Answer:B. In this option,“The ancient tomb is well preserved, with no signs of water leakage or collapse."Fundamentally ruled out“rain wash"Possibility, the most can question the expert’s point of view. )

4.data analysisIt mainly tests the comprehensive understanding, analysis and processing ability of candidates for various forms of text, charts and other materials. This part is usually composed of statistical charts, figures and text materials. For a piece of information, there are generallyfiveFor this question, candidates need to analyze, compare, calculate and judge according to the information provided by the materials, and choose the answer that meets the meaning of the question from the four alternative answers.

Example:

Answer the questions according to the following information:

2017yearfiveBalance sheets of China’s banking financial institutions in (domestic)

Note:oneRural financial institutions include rural commercial banks, rural cooperative banks, rural credit cooperatives and new rural financial institutions.

2Other types of financial institutions include policy banks and China Development Bank, private banks, foreign banks, non-bank financial institutions, asset management companies and postal savings banks.

threeNet assets are equal to total assets minus total liabilities.

2017yearfiveIn September, the proportion of total assets of joint-stock commercial banks in banking financial institutions was about:

A. increased2Percentage points　　　　　　　　　　 B. reduced2Percentage points

C. increased0.2Percentage points　　　　　　　 D. reduced0.2Percentage points

(Answer:D)

　

Second, comprehensive knowledge

(1) Answering requirements

"Comprehensive knowledge" subjects include objective questions and subjective questions, and the examination time limit.120Minutes, full marks100Points.

The test stationery that candidates must carry includes pens or signature pens with black handwriting.2BPencil and eraser. Before answering questions, you must fill in your name and admission ticket number in the designated position on the test paper and answer sheet with a black pen or signature pen, and then use it.2BPencil fill in the admission ticket number at the designated position on the answer sheet. When answering, the objective questions must be used2BPencil fills in the options of your choice at the designated position on the answer sheet; The subjective questions must be answered in the designated area of the answer sheet with a black pen or signature pen. Failure to answer as required is invalid. No correction fluid or tape paper shall be used in the course of answering this subject.

(2) Examination contents

It mainly tests the basic quality of candidates and the relevant knowledge and ability to carry out the work of "three supports and one support". The main contents include political theory, agricultural and rural work knowledge, current affairs politics and common sense, official document processing and writing ability.

1.Political theory

Familiar with and master Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory,“Theory of Three Represents"Important Thought, the Basic Principles and Connotation of Scientific Outlook on Development and Supreme Leader’s New Era Socialism with Chinese characteristics Thought. The focus is on the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, which mainly includes its great significance, scientific system, rich connotation, spiritual essence and practical requirements. Understand the development history of the Communist Party of China (CPC).

2.Knowledge of agricultural and rural work

(one)“agriculture"Working theory. Master the general secretary of the supreme leader about“agriculture"An important exposition of work. Familiar with the party’s rural work principles, leadership system, main tasks, team building and safeguard measures. Grasp the great significance, general goal, general policy, general requirements and institutional guarantee of implementing the rural revitalization strategy.

(2Consolidate and expand the achievements of poverty alleviation. Understand the transition period, master“Don’t pick four"Requirements.Familiar with policies and measures to prevent poverty,Master the policy of helping rural low-income population. Understand the key tasks of consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization.

(three) Accelerate agricultural modernization. Understand the food security strategy and master the measures to solve the two key problems of seeds and cultivated land. Understand the agricultural product processing industry“A batch of five"Project, construction of green agricultural products production, processing and supply base in Yangtze River Delta“158”Main contents of the action plan. Familiar with agricultural supply-side structural reform, agricultural green development, new rural industries and new formats, and the integration and development of rural primary, secondary and tertiary industries. Master the policies and measures to cultivate new agricultural business entities and professional farmers.

(four) implement rural construction actions. Grasp the requirements of rural construction planning. Understand the main contents and key projects of strengthening rural public infrastructure construction. Master the objectives and tasks of implementing the five-year action of improving rural human settlements. Understand the policies and measures to promote rural consumption.

(five) Improve the level of basic public services in rural areas. Master the main contents of improving the quality of rural education. Master the main measures to promote the construction of healthy countryside. Understand the unified basic old-age insurance system for urban and rural residents and provide equal employment services and other policies and measures. Understand the deployment requirements for improving rural public cultural services.

(six) promote the integration of urban and rural development. Understand the establishment and improvement of the system and mechanism of urban-rural integration development“Three steps"Target requirements. Master the main contents of establishing and improving the system and mechanism of urban-rural integration development. Grasp the important breakthrough point of urban-rural integration and development. Master the work measures to accelerate the integration and development of urban and rural areas within the county.

(sevenDeepen rural reform. Understand the main course of rural reform. Grasp the main line and bottom line of deepening rural reform. Grasp the rural basic management system and rural contracted land“Separation of three powers"The main content of the system. Understand the reform policy of rural homestead system. Grasp the reform of rural collective property rights system, rural areas“Three changes"Connotation and connection of reforming and developing new rural collective economy.

(eight) improve rural governance. Master the connotation of modern rural social governance system and rural governance system. Understand the main tasks of strengthening and improving rural governance. Understand the knowledge of rural party building and master the key work of strengthening the construction of rural grass-roots party organizations. Familiar with the practice of villagers’ autonomy. Master the main contents of rural construction under the rule of law and safe rural construction.

(nine) Strengthen the construction of spiritual civilization in rural areas. Grasp the basic content of socialist core valuesUnderstand the ideological and moral construction in rural areas.Main task. Familiar with mass spiritual civilization creation activities. Understand the important role of farming culture,know wellThe Key Work of Inheriting, Developing and Promoting the Excellent Traditional Culture in Rural Areas. Understand the manifestations of bad atmosphere in rural areas and master the main methods to promote rural customs.

3.Current affairs, politics and common sense

It mainly examines the candidates’ understanding and familiarity with major current events and important common sense. Specifically including2020yearonemoononeMajor events that have taken place since June, as well as common sense in politics, economy, culture, science and technology, management and humanities.

4.Official document processing and writing ability

Official document processing mainly measures the examinee’s official document processing ability, and can understand the concept, characteristics, types, formats, writing relations and rules of official documents, as well as the procedures for issuing and receiving documents, and can draft common official documents according to the requirements of answering questions.

Writing mainly tests candidates’ ability of understanding, analysis and writing expression. Candidates should have a certain ability of reading and understanding words, and be able to write articles according to the given information and requirements.

　

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The configuration performance of is a point that consumers pay more attention to. The strength of the car still needs to be understood before we know, so let’s take a look.

First look at the appearance of the sports version of plug-in hybrid, and find that the sports version of plug-in hybrid front face has improved the grade of the whole vehicle and looks very comfortable. Combined with simple and generous headlights, the design is more stable and atmospheric. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4597MM*1904MM*1727MM. The car adopts avant-garde lines, and the side gives people a very fashionable feeling. With large-size thick-walled tires, the shape is quite individual. In terms of the rear end, the rear end echoes the front end, the taillights are very simple and generous, and the overall shape is still very attractive.

Sitting in the car, I found that the sports version of the plug-in hybrid interior enhanced the visual elegance and the visual effect was very good. The car looks very good outside the steering wheel, and it is made of genuine leather, which makes it look a little more clean and refreshing. Take a look at the central control, and with the 11.4-inch touch-sensitive LCD central control screen, the interior style is impressive, which is in line with the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a personalized dashboard, which looks unique. The car adopts imitation leather seats, which are wrapped in place and the overall comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior ambient light and other configurations, and the configuration performance is passable and basically satisfactory.

After reading the above description, Xiaobian will make a summary. This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

Yue Cai Cai Jue [2022] No.6

　　Complainant: Guangdong Liqing Furniture Co., Ltd. (hereinafter referred to as the Complainant)

　　Address: Workshop 4, No.30, No.29 Changgang Road, Genghe Avenue, Genghe Town, Gaoming District, Foshan

　　Legal Representative: Lou Xintao

　　Respondent: Guangdong Provincial Government Procurement Center (hereinafter referred to as procurement agency)

　　Address: No.118 Yuehua Road, Yuexiu District, Guangzhou

　　Related suppliers: Guangdong Mingshan Wood Furniture Decoration Co., Ltd. (hereinafter referred to as Mingshan Company)

　　Address: No.2, Liang Jianhua Workshop, No.11 Gongye Avenue, Luosha North Industrial Zone, Lecong Town, Shunde District, Foshan City

　　The complainant questioned the purchase result of package 1 of "Guangdong Maritime Militia Training Base Life Equipment and Facilities Purchase Project" (project number: GPCGD213200HG130F), and filed a complaint with this organ on March 28th, 2022, which was accepted by this organ. After investigation, it has been terminated.

　　Complainant requestAccording to Item (2) of Paragraph 1 of Article 32 of the Measures for Questioning and Complaining about Government Procurement, if the result of bid winning or transaction is deemed invalid and the qualified suppliers meet the legal requirements, the bid winning or transaction supplier may be determined separately from the qualified candidates, the purchaser shall be required to determine the bid winning or transaction supplier separately according to law, and the second (i.e. the complainant) shall be determined as the bid winning supplier according to law.

　　The complainant complained that:1. Minghao Company provided false certificates of environmental management system and quality management system to win the bid. The fact basis is the screenshot of the information query that the tender documents require to provide the certificate as the evaluation basis, and those that have been invalidated or revoked do not score. It inquired on the website of the national certification and accreditation information public service platform that the above two certificates were suspended and invalid on March 5, 2022, and were still suspended and invalid on March 7, 2022, but the score of Minghao Company was full marks. 2. The famous company does not have the necessary equipment and professional technical ability to perform the contract.

　　The purchaser said:The project was officially opened on March 7, and after on-site evaluation by experts, it was decided to recommend Minghao Company (the first place) and complainant (the second place) as the candidate units for winning the bid. According to the Letter on Confirmation of Procurement Review Results issued by the Provincial Procurement Center on March 8, the unit confirmed the results in time, and signed a supply agreement with Minghao Company on March 24 according to relevant regulations and procedures, and announced the contract on the procurement platform as required. According to the requirements of the contract, Minghao Company has confirmed the color, style, quantity and supply requirements of furniture with this unit, and Minghao Company is already fulfilling the contract.

　　The procurement agency said: About the complaint 1Upon verification, the bid opening time of this project is 9:30 on March 7, 2022. The time for Minghao Company to submit its bid documents on the Guangdong government procurement smart cloud platform is March 6, 2022. The evidence submitted by the complainant that the certification status of the famous company was "suspended" on the national certification and accreditation information public service platform showed that "the date of information submission was March 7, 2022." Because the date of information submission and bid opening are the same day, the time nodes of the complainant and Minghao Company’s inquiry on the national certification and accreditation information public service platform are inconsistent, resulting in inconsistent certification status, which cannot prove that Minghao Company submitted false materials to win the bid, and complaint 1 is not established. In addition, if the above two certificates submitted by a famous company are invalid, the company’s business score will be deducted by 4 points, and the total score will be 92.43 points after deduction. The recommended ranking order of this package group will remain unchanged, and the purchase result will not be affected.About Complaint 2Page 2 of the tender document requires that "1. The bidder shall meet the conditions stipulated in Article 22 of the People’s Republic of China (PRC) Government Procurement Law and provide the following materials: 4. Equipment and professional technical ability necessary for performing the contract: the information on equipment and professional technical ability shall be reported in the format of bidding (response) document". After verification, Minghao Company reported the equipment and professional technical ability in the bidding documents according to the bidding (response) file format. The purchaser believes that Minghao Company meets the above requirements. The data from Eye-Eye Survey can’t be used as the basis for evaluation, and the existing evidence can’t prove that Minghao Company doesn’t have the necessary equipment and professional technical ability to perform the contract. Complaint 2 is not established.

　　The relevant supplier company said：About Complaint 1On March 6th, the company successfully uploaded the bidding documents on the cloud platform. In the whole process of making the tender, according to the requirements of the tender documents, I logged into the national certification and accreditation information public service platform and took screenshots of the certification certificates of the company’s environmental management system and quality management system. At that time, the above two certificates were all valid. The company believes that the website of the National Certification and Accreditation Administration found that the company’s certificate was suspended on March 5, and the reporting date was March 7, so the website inquiry before the reporting date was valid, not suspended, invalid, and not false materials. According to the management regulations of CNCA on quality certification, the company submitted an annual review application to the certification body in February 2022, and the review procedure was delayed due to the epidemic situation. At present, the company’s certificates have passed the annual examination, and all of them have been shown as "valid" on the website of the State Administration of Market Supervision.About Complaint 2In strict accordance with the requirements of the tender documents, according to our own actual situation, the company truthfully reported the equipment and professional technical capabilities in the format of bidding (response) documents, including all kinds of production equipment and professional technologies, as well as past years’ performance and successful cases. The bidding documents also provided relevant performance contract copies, acceptance reports, customer satisfaction evaluation and other materials as evidence. As for the factual basis provided by the complainant, during the questioning period, the complainant deliberately called the mayor’s hotline several times to complain about the department. After receiving the complaint, the relevant administrative law enforcement departments have gone to the department for inspection, taking photos and making law enforcement records. After strict law enforcement inspection, no problems were detected. Up to now, the company has been producing normally, strictly implementing the requirements of relevant departments, earnestly implementing various safety measures, and having sufficient manpower, financial resources and technical strength to ensure the normal production and delivery of various contracts. At present, the company has signed a contract with the purchaser and is fulfilling the contract. The goods are already in supply. On March 28th, the company fulfilled the supply of writing chairs, office chairs, bar tables and other products. In addition, the data provided by the complainant is different from the real data of the company. The company is a furniture manufacturing enterprise supported by the government, not a leather bag company as described by the complainant. Mingjun Furniture Factory is the second workshop production department of the company. As part of the staff of this company are assigned to work abroad, social security is purchased by other companies, and the actual number of participants is not consistent with the data of Tianyanchao.

　　This organ finds out as follows:

　　"Guangdong Maritime Militia Training Base Living Equipment and Facilities Purchase Project" (project number: GPCGD213200HG130F, divided into two packages), the purchaser is Guangdong Provincial Department of Agriculture and Rural Affairs, with a total budget of 12.22 million yuan, and the procurement agency is Guangdong Provincial Government Procurement Center. On January 26, 2022, the public bidding announcement was issued, three change announcements were issued on January 31, February 11 and February 18, the bid evaluation was organized on March 7, and the result announcement was issued on March 8. At present, the procurement contract of this project package 1 has been signed and is being fulfilled.

　　(1) About Complaints 1

　　Provisions in the tender documentsOn page 33, the evaluation criteria of "Detailed Evaluation" evaluation factor "Comprehensive Ability 1" stated that "the bidder has the certificate of ISO14001 (within the validity period) for environmental management system certification; 2 points; Bidder with ISO9001 (within the validity period) quality management system certificate, 2 points. Provide a copy of the certification certificate and provide a screenshot of the information query of the system certificate on the national certification and accreditation information public service platform as the basis for evaluation. If it has expired or revoked, it will not score. "

　　Response of bidding documents of Mingxia Company: Pages 456-459 provide the environmental management system certification ISO14001, the quality management system certificate ISO9001 and the screenshots of the national certification and accreditation information public service platform, which show that the above certificates are valid.

　　The evaluation report shows thatAccording to the requirements of the tender documents, the bid evaluation committee reviewed the materials provided by the famous company, and the famous company scored a perfect score (4 points).

　　Other relevant information identified.: According to the national public service platform for certification and accreditation information, the two certification certificates submitted in the bidding documents of Mingjia Company are currently valid. The initial certification date is December 25, 2019 and the validity period is December 24, 2022. The above certificate was changed once on March 5, 2022, from valid to suspended (suspended until September 4, 2022), and the display information was submitted on March 7, 2022.

　　Reply of Guangdong Provincial Market Supervision AdministrationDescription: After inquiring about the "Certification Administrative Supervision System of the General Administration of Market Supervision", the two certificates provided by the bidding documents of Minghao Company are valid. On March 5, 2022, the above certificate was changed from valid to suspended (suspended until September 4, 2022), and the valid status of the certificate was restored through supervision and audit on March 22, 2022. Therefore, the actual suspension date of the above certificate is from March 5 to 21, 2022. According to the regulations, the certified organization shall not use the certification certificate in any way during the suspension of the certificate.

　　Aierfu International Certification (Beijing) Co., Ltd. (Certificate Certification Body) Replystate clearly: one isTwo certificates in the bidding documents of Mingjia Company were issued by them, which are true and effective.The second isAccording to the contract and the requirements of the certification standards, Mingxia Company accepted the first annual supervision and audit on December 5-6, 2020, and should have accepted the second supervision and audit on December 5, 2021. However, according to the requirement of "The time interval between two supervision and audits shall not exceed 15 months" in the Certification Rules of Quality Management System issued by CNCA, the second supervision and audit can be conducted before March 5, 2022. However, due to Minghao Company’s failure to fulfill the obligations stipulated in the certification contract, it accepted the second supervision and audit on schedule, so the company suspended its certification on March 5, and the end date of suspension was September 24, 2022.The third isThe two certificates cannot be used normally in the suspended state.The fourth isSince March 5th is a rest day, the Company reported the relevant suspension information on March 7th on the "Unified Reporting Platform for Certification and Accreditation Business Information".Before the information was submitted on March 7th, the status of the certificate in the national certification and accreditation information service platform was displayed as valid..The fifth isBecause Minghao Company fulfilled the relevant certification contract, the company made a decision to restore the validity of the above two certification certificates of Minghao Company on March 22nd, 2022 according to the audit results, and reported the information to the "Unified Reporting Platform for Certification and Accreditation Business Information" on the same day.

　　(II) About Complaints 2

　　Provisions in the tender documents: Page 2 "Qualification Requirements for Bidders" states: "1. Bidders should meet the requirements stipulated in Article 22 of the People’s Republic of China (PRC) Government Procurement Law and provide the following materials: 1) They have the ability to bear civil liabilities independently: legal persons or other organizations or natural persons registered in People’s Republic of China (PRC) should submit copies of valid business licenses (or relevant certificates such as career legal person registration certificate or ID card) when bidding (responding). If a branch bids, it must provide a copy of the business licenses of the head office and the branch office, and the power of attorney issued by the head office to the branch office. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… ……”

　　Response of bidding documents of Mingxia Company:On page 58, the table of equipment and professional technical ability is filled in according to the bidding (response) file format.

　　The qualification report states:The purchaser recognizes the response of the famous company and determines that the famous company has passed the qualification examination.

　　The above facts are supported by the complaint materials submitted by the complainant, the reply materials submitted by the purchaser, the procurement agency and the relevant suppliers, the tender documents, the bidding documents, the review report, the reply from the third party investigation, and other relevant information found out.

　　After examination, the agency believes that:

　　(1) About Complaints 1

　　The Provincial Market Supervision Administration and the certification body replied to confirm that the two certification certificates provided by Minghao Company’s bidding documents are true and valid, and the certification body explicitly suspended the information reporting (March 7, 2022), and the certification certificate of Minghao Company was valid on the national certification and accreditation information public service platform. Minghao Company submitted its bid documents on March 6, 2022, and there is no relevant evidence to prove that the screenshot of relevant certificates provided by Minghao Company is false.To sum up, complaint 1 lacks factual basis, and the complaint is not established.In addition, in view of the fact that the winning bidder scored 96.43 points, which was 5.54 points higher than the second place, the validity of the above two certificates will not affect the procurement results.

　　(II) About Complaints 2

　　Minghao Company submitted the Table of Equipment and Professional Technical Ability in the bidding documents according to the requirements of the bidding documents. In the qualification examination, the purchaser recognized the response of Minghao Company and determined that it passed the qualification examination. There is no evidence to prove that Minghao Company does not have the equipment and professional technical ability necessary to perform the contract.To sum up, Complaint 2 lacks factual basis and the complaint is not established.

　　To sum up, this organ decides as follows:

　　According to Item (2) of Article 29 of the Measures for Questioning and Complaining about Government Procurement (Order No.94 of the Ministry of Finance), complaints 1 and 2 lack factual and legal basis, and the complaint is rejected.

　　If you refuse to accept this decision, you may apply for administrative reconsideration to the Ministry of Finance of People’s Republic of China (PRC) or the Guangdong Provincial People’s Government within 60 days from the date of receiving this decision, or bring an administrative lawsuit to a court with jurisdiction within 6 months from the date of receiving this decision.

Guangdong Provincial Finance Department　

May 6, 2022

　　File download:

1905 movie network news On November 30th, the youth fantasy miniseries "Pond tales of mystery" starring Lin Hexuan,,,, etc. was officially launched, and at the same time, the opening poster and the call video of all the people with diced fish were released. The play is also a cross-border mini-play created by Yudingkui Orchestra and director Weihao Cheng, who set out again five years later. It tells a different story of Secondary Two with Yudingkui’s music, which also contains many secrets of youth.

Parallel time and space under the mysterious pond, layers of mysteries to explore the truth

The miniseries "tales of mystery in the Pond" started with a car accident and five high school students. Xiaoyu, A Ding, Da Ben, Xiao Q and Ani secretly drove Xiao Q’s brother’s car in order to experience the taste of driving, and accidentally drove on the expressway, which led to an accident. The most seriously injured fish woke up and found himself a scapegoat. When arguing with a friend, he accidentally fell into the pond and inexplicably returned to the day he didn’t want to go back. Then he staged a series of absurd and fantastic stories.

In the newly released opening poster, the male host Xiaoyu (Lin Hexuan) is covered with bubbles, holding a symbolic gesture wrapped in gauze, a ferocious expression and a lip print on his cheek, all of which are like telling this fantastic youth story in which friendship and love are intertwined, and time and space are intertwined. The characters in various forms appearing on his head belong to Xiaoyu’s exclusive memory. They formed the most wonderful part of that day and also staged the most wonderful one.

This time, director Weihao Cheng combined suspense, Secondary Two, youth, comedy and fantasy. With the mysterious pond as the medium, he showed the grotesque story in parallel time and space. From the perspective of a small fish, he uncovered the mystery layer by layer and approached the truth step by step. What is true and what is false? What kind of unspeakable feelings are there? It is also necessary for the audience to find the answer themselves.

All members of the orchestra were pleasantly surprised to appear in the original mini-short play.

The fantasy youth miniseries "Pond tales of mystery" is also a fusion of the first new album and drama form by the Fish Ding Gui Orchestra. At the same time, it also exposes the call video played by all the fish Ding Gui members. This time, their cross-border cooperation with director Weihao Cheng expresses the music more incisively and vividly with a unique style full of images. The names of ten stories are skillfully used with the titles of ten songs in the album. In addition to good songs, all the members are sincere guest stars. Working with director Weihao Cheng again still produced a wonderful spark. The performance with genuine feelings seemed to make everyone instantly return to the scene of listening to "Little Love Song" in the classroom that year. At the same time, Fish Ding also revealed that there were many small eggs and details waiting for everyone to dig in the drama.

　　CCTV News:In autumn and October, the medicine fields are fragrant. At present, in Zhangxian County, Dingxi City, Gansu Province, 190,000 mu of Chinese herbal medicines have ushered in a bumper harvest.

　　At the 10,000-mu Astragalus planting base in Jinzhong Town, Zhangxian County, the villagers are busy picking up the Astragalus excavated by the machine. The cultivation of Chinese herbal medicines is an important pillar industry in the local area. This year, the planting area of Chinese herbal medicines here has reached 190,000 mu. It is estimated that the output of various Chinese herbal medicines will exceed 50,000 tons, with an output value of nearly 200 million yuan.

　　Zhangxian County is located in the south-central part of Gansu Province, in the transition zone between the West Qinling Mountains and the Loess Plateau, with an average elevation of more than 1,800 meters, which is suitable for planting Chinese herbal medicines. In order to promote the development of Chinese herbal medicine industry, 15 local demonstration sites for standardized production of Chinese herbal medicines have been established, which has achieved large-scale planting, helped enrich the people and increase income, and promoted rural revitalization.

　　CCTV News: (Reporter Ren Jia)Who would be so strong if life were not easy?

　　A while ago, Beijing ushered in windy weather, and the gust could reach 9 or so. There are many pictures on the Internet of riders struggling to walk in the gale. Some people stand up and fall down after being blown over by the wind … … For this scene, Yang Xue is familiar with it, because that day, she was also blown down by the strong wind on the way to delivery.

　　With the development of China’s Internet, especially the mobile Internet, the take-away industry has made great strides. According to the Statistical Report on the Development of Internet in China, as of June 2019, the number of online take-away users in China reached 421 million, accounting for about half of the total size of netizens.

　　The "lazy economy" has spawned various online ordering platforms, and the riders who send takeout have also emerged. In this industry where male practitioners are the majority, there are many female riders who are plain and thin, but they are no less than any male. According to statistics, out of every 100 riders, 10 are female riders, 5 of whom are post-90s, and 30% of the female takeout staff are single-king riders who take orders in the region.

　　Yang Xue, a 24-year-old Beijing girl, is one of the few female riders.

　　daily

　　"On the windy day, there were a lot of orders." In Yang Xue’s impression, her cell phone kept ringing, and she didn’t have time to find a place to take shelter. Her car was blown down several times. This little girl, who is only 1.6 meters tall, can’t hold down the car at all. When the wind was the strongest, the resistance was so great that she had to stop at the same place and wait for the gust to pass before starting.

　　Even so, the accident came. On the way to take the meal, a strong wind made Yang Xue, who was turning the corner, unable to escape, and even the car and people were blown down. The car hit his leg, and Yang Xue couldn’t move in pain. She wanted to call for help, but the phone was in the pocket in front of the car, and the car was holding her leg, so she couldn’t reach it at all. It was windy at night and there were very few pedestrians. She sat for a long time without seeing anyone passing by, and her legs were swollen. "I feel my heart is getting cold." Fortunately, the passing driver saw her and helped her up. After getting up, she couldn’t take care of her leg pain, so she hurriedly called her colleague and asked him to take the meal for delivery.

　　Delivery is a hard job, and it takes a lot of effort to catch up with the time. Yang Xue sometimes starts work at 6 o’clock in the morning and works until 12 o’clock in the evening. Running upstairs and downstairs has become a daily routine. When you are busy, you can’t eat, and sometimes you can’t even drink water. Catch up with customers to buy several barrels of mineral water, which seems fragile, and she can only carry it upstairs one by one. Yang Xue’s husband is also a rider. Sometimes two people meet, because both sides are carrying meals in their hands, it is not convenient to take off their masks, just honking their horns or making faces at each other, and they pass by.

　　Besides, security is Yang Xue’s biggest concern. Riders shuttle through the traffic every day, and if they are not careful, they are prone to traffic accidents. She once had a scuffle with a car for robbing the road, but fortunately, the person was fine, and the owner didn’t pursue it when he saw that the car was fine. However, her car was damaged and the guest’s soup was spilled, so she had to pay for the restaurant to make a new one.

　　"I have hit cars, bicycles and electric cars. This is the third car I have changed." In fact, every rider has been repeatedly stressed that "you can’t run a red light" when entering the job. But running dozens of orders a day, with so many anxious customers, Yang Xue found it difficult to completely obey the traffic rules.

　　customer

　　Compared with physical fatigue, Yang Xue is more afraid of making things difficult for customers.

　　Yang Xue’s sense of direction is not very strong. When he first started work, he was not very familiar with the route and surrounding communities. There are many high-rise buildings and dense communities in Beijing, so it is not easy to find them, and it is even more difficult to catch up with multiple names in the same community. On the day of the winter solstice, jiaozi’s best-selling food was slow, and it was too late for Yang Xue to pick it up. She came to the community according to the address of the customer’s order, but she couldn’t find it for a long time, and the customer couldn’t tell how to get there. Later, she made a video call with her husband and finally arrived at the delivery place under his guidance, but the order was overdue for 20 minutes. Knocking on the door, the customer didn’t accept her apology at all, and accused her completely.

　　"Why did you come so late?"

　　"How can I eat this jiaozi?"

　　"Aren’t you supposed to send me this family for special delivery?" "No, sister, please listen to me."

　　"You don’t have to explain, you should send it to my family!"

　　For 20 minutes, customers kept blaming Yang Xue. In order to calm customers’ emotions and avoid getting bad reviews, Yang Xue can only keep apologizing to customers. "Elder sister, I really worked hard. I will definitely deliver the meal as soon as possible. I hope you understand me and don’t give me bad reviews." Coming down from upstairs, Yang Xue’s eyes were red, and when she came home to see her husband, tears of injustice and sadness could not stop flowing down.

　　The only bad review in her takeaway career made her laugh and cry.

　　After she delivered the meal ordered by the customer to the designated hotel, the customer said that she was taking a bath and it was not convenient to go downstairs to get the meal. Let her put it at the front desk. Subsequently, she got a bad review on the grounds that the delivery was confirmed in advance. Can’t communicate can’t explain, Yang Xue can only accept. For customers, this may be just a refreshing vent, but for riders, getting a bad review may mean a punishment and a heart injury.

　　"In fact, most customers are very polite and will say thank you. Especially in bad weather, some customers will tell me not to worry when it is cold and slippery in winter, and send me a bottle of iced mineral water before leaving in summer. " These small actions have made Yang Xue truly feel that although life is not easy, there is warmth everywhere in the world.

　　misfortune

　　Delivery is not Yang Xue’s first job. She also worked as a cashier, a courier, a restaurant waiter and a car washer … … "Sending a courier is much harder than sending a takeaway!" It is necessary to start loading at 7 o’clock every day, catch up with the community without elevators, and carry it up one by one. Recalling the past, Yang Xue still remembers it vividly. "I have sent a big box of goods as high as my height. If I can’t move it, I will move it upstairs bit by bit." Because she lives far away, Yang Xue has to get up early every day, and once she fell asleep on the way to deliver the courier, causing people and cars to overturn on the side of the road.

　　Although the work was hard, Yang Xue also gained sweet love. When she was a courier, she met her current husband, took care of her and cared for her, which made her feel the warmth of her family. Although she is a Beijinger, Yang Xue seldom goes back to Beijing in the past few years when she left home to work, which is what she regrets most.

　　Because his parents divorced, Yang Xue grew up with his father. When she graduated from high school, she had a big fight with her father and left home. My father has high blood pressure and diabetes and has been in poor health. In recent years, Yang Xue, though caring, couldn’t get past the hurdle in his heart and didn’t want to go home.

　　At the end of last year, my father went to the hospital for examination because of a bad stomachache. Advanced gastric cancer! Yang Xue couldn’t believe his eyes. She didn’t dare to tell her father the contents of the diagnosis, but his father seemed to perceive all this and told Yang Xue that if one day he was seriously ill, he wouldn’t be treated. He didn’t want to lie in the intensive care unit with tubes all over his body. Sick, Yang Xue hide not to live, she wanted to take her father to do chemotherapy, was rejected by his father, "don’t do chemotherapy! I don’t want to burden you, you have to raise children. Just take some medicine! "

　　Since her father became ill, Yang Xue went to see her father after work every night, but after sitting for less than ten minutes, her father worried that it was unsafe for her to walk at night and "kicked her out". The disease developed rapidly. Half a year after the diagnosis, his father died, which made Yang Xue, who had lived with his father since childhood, extremely sad. When I was alone, Yang Xue always recalled that when I was a child, I fell on my father’s generous back and felt the warmth and greatness; On the wedding day, I saw my father turn his back and shed tears; In front of the delivery room, my father paced up and down anxiously … … She regretted her impulsiveness, because after that, there was no "dad" in her world.

　　future

　　Fortunately, the hard life didn’t crush the 24-year-old girl. Although her father is gone, she left her optimistic and cheerful personality to Yang Xue. In the eyes of colleagues, she is still the little "chatterbox" who loves to talk and laugh, but no one knows how much life pressure this smiling girl has suffered.

　　During the more than one year of delivery, she experienced family changes, including car accidents, grievances and bad reviews … … But after tasting the hardships and bitterness of life, this 95-year-old girl is even more indifferent. If the heart is sunny, why worry about sadness? Life will always get better, and she always believes.

　　Today, her daughter has become her biggest concern. My 3-year-old daughter is so attached to her that she doesn’t want to sleep every day and has to wait for her to come home. In Yang Xue’s eyes, a child’s smile is a good medicine to cure all wounds. Yang Xue can’t always be with her daughter because of the delivery job, which is what she feels most indebted to her children. What she fears most is that when she knocks on a customer’s door, she sees a child of several years old in the other person’s house. "When I think of my daughter, I always secretly wipe my tears when I go downstairs."

　　Lu Yao wrote in "Ordinary World": "In fact, everyone’s life is a world, and even the most ordinary person has to fight for the world in which he lives."

　　When Yang Xue is lying in bed, his mind will flash across a yearning scene: the family will sit around and chat, take the children out for a walk after dinner, watch the square dance, take off the tooling and go to the seaside to take a beautiful family photo … … Thinking about it, I fell asleep.

　　There is a kind of fireworks, called small shops. Hundreds of millions of individual industrial and commercial households and small and micro enterprises spread all over urban and rural areas are "small cells" of the national economy and "a pool of spring water" to activate the socialist market economy.

　　Small and micro markets have a large number of subjects and sufficient vitality.

　　Recently, the statistics of the General Administration of Market Supervision show that as of January 2023, there were 170 million market players in China, including 114 million individual industrial and commercial households, accounting for about two-thirds of the total, driving nearly 300 million people to obtain employment.

　　Breaking through 100 million households, accounting for two-thirds, and driving nearly 300 million people to work, these are amazing figures. In the large market with a population of more than 1.4 billion, roughly speaking, one in a dozen people is an individual industrial and commercial household. Uncle’s small restaurant on the street, big sister’s fruit stall in the farmer’s market, and aunt’s life supermarket downstairs … … In every corner of urban and rural areas, individual industrial and commercial households have mushroomed.

　　No matter how small the enterprise is, it is the "life" in the market. Individual industrial and commercial households account for nearly 90% of the tertiary industry, focusing on wholesale and retail, accommodation and catering, residential services and other industries, which really enrich the "fireworks" of people’s lives. Small shops and shops contain large account books related to people’s livelihood and life, which are the "capillaries" of economic activities and have very important practical significance for stabilizing growth, promoting employment and benefiting people’s livelihood.

　　In the past three years, China’s individual industrial and commercial households have gradually improved their adaptability and operational flexibility by increasing or broadening online channels, demonstrating the strength and resilience of the economic fundamentals.

　　According to the enterprise survey data, from 2019 to 2022, the number of newly registered individual industrial and commercial households in China increased steadily year by year, and exceeded 20 million for the first time in 2021. In 2020, 2021 and 2022, the number of new registrations increased by 13.3%, 6.6% and 2.4% respectively. Although the year-on-year growth rate slowed down, the number of new registrations still increased steadily.

　　Recently, China Small and Medium Enterprises Association announced the economic operation of small and medium-sized enterprises in China. In January 2023, the development index of small and medium-sized enterprises in China was 88.9, which was 1 point higher than that in December last year, and the increase rate reached the highest level in the past two years. Among them, the confidence of enterprise development rebounded, and the macroeconomic perception index reflecting the confidence of enterprises was 98.7, up 2.1 points from last month. Market expectations have been boosted, with a market index of 80.7, up 0.9 points from the previous month.

　　In recent years, a large number of small and medium-sized enterprises and individual industrial and commercial households have faced many difficulties, but their confidence in development has not diminished. This confidence comes from its inherent resilience, from the struggle of operators, and more from the new opportunities brought by national development.

　　Faced with new opportunities for development, small and micro market entities such as individual industrial and commercial households actively explore new technologies, new formats and new models, and become an important force for entrepreneurial innovation. According to the introduction of the General Administration of Market Supervision, in 2022, the growth rate of newly established individual industrial and commercial households in emerging service industries was strong. From January to August 2022, the growth rate of newly established individual industrial and commercial households in "scientific research and technical service industries" and "culture, sports and entertainment industries" reached 65.5% and 45.4% respectively. There were 5.112 million newly established "four innovations" (new technologies, new industries, new formats and new modes) economic individual industrial and commercial households, accounting for 37.6% of the total number of newly established individual industrial and commercial households, with a year-on-year increase of 1.0%.

　　By the end of August 2022, there were 32.221 million individual industrial and commercial households in the "four new" economy, accounting for 29.4% of the total registered individual industrial and commercial households, an increase of 12.7 percentage points over 2012. The "new individual economy" such as webcasting and Wechat business e-commerce have emerged one after another, injecting new vitality into economic transformation and upgrading.

　　Policies and measures to benefit enterprises "enrich blood" and "make blood"

　　Revitalizing the vitality of individual economy is inseparable from the tax "blood transfusion for oxygen". In recent years, various regions and departments have also introduced a series of policies and measures to help the development of small and micro market entities such as individual industrial and commercial households, so as to help the poor accurately.

　　In 2020, individual industrial and commercial households will be exempted from social security fees in stages, and individual industrial and commercial households will be allowed to delay the payment of personal income tax and social security fees for the current year.

　　In 2021, China will increase the monthly sales of small-scale taxpayers, including individual industrial and commercial households, from 100,000 yuan to 150,000 yuan. For those individual industrial and commercial households whose taxable income does not exceed 1 million yuan, personal income tax will be halved on the basis of existing preferential policies.

　　The implementation of the Regulations on Promoting the Development of Individual Industrial and Commercial Households in November, 2022 has improved the institutional measures for promoting development and protecting rights and interests, and provided all-round support for the development of individual industrial and commercial households in terms of registration, supply of business premises, funds, taxation, finance, social security, entrepreneurship and employment, community convenience and intellectual property protection. In the first month of the implementation of the regulations, there were 2,040,300 newly registered individual industrial and commercial households nationwide, an increase of 14.9% from the previous month, which effectively stimulated the entrepreneurial innovation vitality of individual industrial and commercial households.

　　It is understood that in the tax and fee support policy in 2022, the most beneficial subjects are small and micro enterprises and individual industrial and commercial households, and the new tax reduction and fee reduction and tax refund deferred fees exceed 1.7 trillion yuan, accounting for about 40% of the total scale; In addition, nearly 80% of individual industrial and commercial households will not have to pay taxes in 2022. Judging from the situation of various industries, the newly added tax reduction and fee reduction and tax refund and tax deferral in manufacturing industry is nearly 1.5 trillion yuan, accounting for about 35%, which is the most obvious industry.

　　Recently, the policy intensity has been continuously increased. The Office of the Leading Group for Promoting the Development of Small and Medium-sized Enterprises in the State Council issued "Several Measures to Help Small and Medium-sized Enterprises to Stabilize Growth and Adjust Their Structural Strength" (hereinafter referred to as "Measures"). In order to further promote stable growth and expectations, and strive to promote the structural strength of small and medium-sized enterprises, 15 specific measures were put forward to inject vitality into their development.

　　The "Measures" clearly stated that the phased tax reduction and exemption policy due at the end of 2022 will be optimized and adjusted in light of actual conditions. In this regard, Sun Wenkai, deputy dean of the SME Research Institute of China Renmin University, said that this is actually a tax reduction and exemption policy for small and micro enterprises and individual industrial and commercial households; Secondly, it also provides tax relief policies and social security deferred payment policies for specific industries.

　　Spring river plumbing duck prophet. The healthy growth of small and micro market entities such as individual industrial and commercial households is the resilience to promote high-quality development, and it is also a vivid annotation of China’s economic vitality.

Strategic weapon for crisis management

No manager is indifferent to organizational security issues, and no manager can guarantee that his unit will not have an accident. In addition, the society has entered the era of mass communication, and media reports have almost become the primary factor in social life. Once the incident appears, it will immediately become a hot topic of media coverage. If the media concerned make a mistake, the incident will soon turn into a real crisis, social shock and the organization will suffer heavy losses.

The strategy to deal with the crisis should become an organization’s strategic reserve, just like the weapons in the arsenal. When a crisis comes, you can fight with weapons. If you don’t have weapons, you can only sharpen your guns when you get cold feet, and failure is inevitable.

In the process of dealing with the crisis, crisis experts have summed up all kinds of useful knowledge, from principles to strategies, from strategies to behaviors. You Changqiao, a famous crisis public relations expert, summed up a set of crisis management principles, which are concise and to the point, and should be an effective weapon in the crisis management arsenal of organization managers.

1S

Shoulder the matter principle of taking responsibility

Once the incident was reported, the public immediately became highly nervous and paid close attention to it. At this time, the public has four psychological characteristics:

First, I believe in media reports, but I don’t believe in the speeches of the organizations concerned, and I am emotional;

Second, it is better to believe in it than to believe in it, and to presume guilt;

Third, eager for new information, chasing new information and thinking that the new is true;

Fourth, to generalize, to doubt and deny.

Beneath this emotional state of mind, there is hidden public calm value concern. What does the public really care about?

First, the interests of the victims, and thus the interests of the public itself;

Second, who is responsible for the interests of victims and possible victims.

In the public’s state of mind and value concern, the first principle for the organization concerned to deal with the crisis is to take responsibility, regardless of whether the organization concerned is responsible or not, whether the responsibility is light or heavy. Declaring responsibility is a moral obligation that an organization, as a member of society, must fulfill, and it is also the best choice for organizations to resolve the crisis. It can effectively and quickly calm the public’s excitement, avoid the danger of further intensification of the crisis, and create a good public opinion environment for solving the crisis.

The public is undoubtedly emotional, but this does not mean that the public is indiscriminate. The words and deeds of the organization’s courage to take responsibility will produce a good response in the public mind. This response is the most valuable support for the organization to properly handle the crisis, and it is also a solid foundation for the organization and its products and services to continue to survive and develop among consumers after the crisis.

Avoiding responsibility, the organization may be destroyed by the pressure of society; Take responsibility, the organization will be praised in the crisis and turn the crisis into a turning point for development. Therefore, it can be said that the organization concerned announced to the media, the public and consumers at the first time of the incident, which is the most important choice for the organization not to be destroyed.

2S

Sincerity principle of sincere communication

When the incident comes out, no one can change it, but everyone wants to change the views of the media, the public and the victims. The key is whose method is effective.

Only sincere communication can be effective, and any insincere practice can only intensify contradictions and trigger a greater crisis. So what kind of communication is sincere communication?

First, fully spread. The organizations concerned provide all possible means of communication to the media, the public, consumers and all people who are concerned about the incident, such as press conferences, live media interviews, online interaction, hotline calls, open letters, advertisements, text messages and other means of communication to ensure the public’s right to know.

Second, take responsibility. By using such means and tools of communication, the organizations concerned are not trying to justify, argue, shirk their responsibilities, blame others, express their grievances, bow and scrape, readily agree, please the society, etc., but to declare that they will bear the necessary responsibilities for the victims. The so-called responsibility, as a responsible member of the society, is a moral commitment to the victims and the whole society after the incident, and it is the social moral obligation that the organization should fulfill. This is a belief, not a utility.

Third, it is human. The truth is undoubtedly important, but in the process of event communication, the importance of audience feeling even exceeds the event itself. If the organization concerned blindly "speaks with facts" and ignores the inner feelings of the public, the organization will still be considered "insincere".

3S

Speed first principle

In the era of mass communication, any news-worthy event will be reported immediately after the event, even at the same time, and will soon become a hot spot of media attention, triggering public shocks and forming a crisis.

Therefore, if the organization concerned cannot announce the truth of the incident to the media as soon as it happens (as far as it knows), it will lose the best fighter to control the deterioration of the situation, and it will take a hundred times of efforts to save it in the future.

From the perspective of crisis management, it is the premise of crisis management to deal with the incident immediately and correctly; It is the core of crisis management to spread the incident immediately. The content of communication should not only be correct, but also the time of communication should be "immediately".

From the perspective of communication, the first 12-24 hours after the incident is the time when the news spreads fastest and the deformation is the most serious, and it is also the time when the audience is most anxious, most eager for information and most anxious. Every move of the organization concerned has been widely reported by the media, so adopting the right means of communication to spread the right content at the first time is almost equivalent to laying the foundation for successfully handling the crisis.

Not sleeping for 24 hours is totally worth it; Otherwise, you can’t sleep for 24 months.

4S

System system operation principle

At present, crisis management systems and crisis management systems are being established in all aspects, from national to local, from public administration to specific social organizations. This is an inevitable problem with the high development and high integration of social politics, economy and cultural life, that is, how to ensure the normal operation of a huge social machine, how to rescue an accident in a certain link and make it return to normal as soon as possible.

Crisis management is to ensure that the measures taken by the organizations concerned are timely, correct, consistent and in line with long-term interests. Every large organization, especially in the pharmaceutical industry, should establish a crisis management system to ensure that once a crisis occurs, the crisis resolution procedure will be started immediately and the system will operate to resolve the crisis.

Generally speaking, the crisis management procedure includes the following elements:

First, set up a crisis management team with the participation of relevant personnel, and the senior leaders of the organization are responsible for commanding and fighting continuously;

Second, implement special control within the organization to ensure internal stability and unified external information;

Third, do a good job in crisis communication and maintain benign communication and interaction with the media and the public;

Fourth, take decisive measures to solve the problem and treat both the symptoms and the root causes.

5S

Standard authority confirmation principle

It is easy to understand that an incident was reported and triggered a crisis. No matter how the organization explained it, the media and the public would not believe it. Who would believe a person suspected of being guilty and show that he is innocent? !

Are there any problems with the products, services or other things of the organization concerned, which caused the incident? Such problems can only be concluded by the competent government departments or the third-party authoritative organizations after careful investigation and study. Therefore, after the incident, the organization concerned only needs to solve the problem in good faith and wait for the authoritative conclusion. Any self-conclusion will not help, but will also anger the victims and aggravate the crisis.(Cheng Wuzheng)