Wen Shukai Pineapple Finance (ID: kaiboluocaijing), written by Wu Jiaoying, edited by Jin Jinwen.

The story of mala Tang in the alley finally comes to the page of listing.

A few days ago, Shanghai Yang Guofu Enterprise Management (Group) Co., Ltd. submitted an application for listing to the Hong Kong Stock Exchange, and officially rushed to "Mala Tang First Share".

A couple in Northeast China who used to make a living by setting up stalls opened 5,783 stores in the whole country and even overseas. The story sounds inspiring, but the business behind it is not brilliant.

Large-scale franchise system and chain operation of extremely light assets enable Yang Guofu to expand rapidly at the lowest cost and seize market share and head position. To put it bluntly, Yang Guofu earns all the money from franchisees, such as collecting franchise fees, selling bottom materials and reselling ingredients.

5,780 franchisees generate about 1.1 billion revenue for Yang Guofu every year, and the brand net interest rate is as high as 15%-17%. For franchisees, it seems that there is no loss. According to Yang Guofu official website, the gross profit rate of its franchisees is as high as 65%, the initial investment is 100,000-300,000, and the monthly net profit is 10,000-40,000. Under normal circumstances, it will be paid back in seven months.

Yang Guofu’s Mala Tang business is booming, but there is no financing before listing. In the eyes of capital, Mala Tang is not a good track, not only because the category ceiling is relatively low, but also because the profit margin contributed by the store to the brand under the franchise mode is too small.

The uncertainty of Yang Guofu in the capital market in the future is also considered to come from this large-scale franchise model with shared management cost and decentralized management power, such as the food safety risks it may bring, the irregularities in franchise stores, the challenge to the internal management ability of brands by continuing to scale up, and the persuasion of consumers by "high price but not high end".

Back in 2003, Mr. and Mrs. Yang Guofu opened their first mala Tang store in Harbin. At first, it was called "Yangji Mala Tang", but there was no memory. The boss simply named it after himself and changed it to "Yang Guofu Mala Tang".

The couple made some improvements to Mala Tang, which was popular in Northeast China at that time. The bottom of the pot was less oily and more soup, and noodles and other staple foods could be added, which was more in line with the eating habits of northerners and became their signature — — "You can drink mala Tang".

Yang Guofu Mala Tang, which is doing well in business, opened its first franchise store in 2007, and in the following 15 years, it spread rapidly in the streets all over the country. According to the prospectus, there are currently 5,783 stores in Yang Guofu Mala Tang. Except for 3 direct stores in Shanghai, the rest are franchise stores, and 21 of them are overseas.

According to the prospectus, from January to September in 2019, 2020 and 2021, the revenue of Yang Guofu Mala Tang was 1.18 billion, 1.11 billion and 1.16 billion respectively, of which the revenue contributed by franchisees was around 90% every year, reaching 1.04 billion, 1.06 billion and 1.1 billion respectively.

The bulk of Yang Guofu’s income is the "raw material price difference" earned from franchisees. According to the prospectus, there are three major names, one isCollect the joining fee, system maintenance fee, training fee and deposit from franchisees.Wait; The second isSell raw materials to franchisees, mainly the bottom material produced by Yang Guofu’s own factory; The third isResale raw materials and equipment to franchiseesIt requires franchisees to purchase raw materials from brands in a unified way.

During the reporting period, Yang Guofu collected various fees such as joining fees every year, which was about 0.5-0.6 billion yuan; The sales income of self-produced raw materials is about 300 million; Reselling raw materials and equipment earned the most, reaching about 700 million.

During this period, the corresponding gross profit margin increased from 27.9% in 2019 to 30.2% in 2021, because Yang Guofu’s factory in Chengdu, Sichuan Province was put into production in September 2018. With the increase of production line and output, the scale effect appeared and the marginal cost was continuously reduced.

In the view of Li Yingtao, the research director of Analysys Brand Retail Industry Center, the running data of enterprises that make money by joining will not be too good-looking, but for Yang Guofu in the expansion stage, joining mode is almost an inevitable choice.

The joining mode of light assets has indeed reduced Yang Guofu’s expenses to the greatest extent. At the same time, because franchisees are responsible for their own profits and losses, this model can also help enterprises hedge some risks, such as sharing the cost burden of manpower and rent for enterprises during the epidemic.

For example, the company currently has 464 employees, but the employee cost is only over 30 million per year; Its research and development expenses are less than 2.5 million in the first three quarters of 2021, and only 630,000 in 2019; Advertising marketing expenses were less than 5 million in the first three quarters of 2021, and even only 770,000 in 2019.

Under the low-cost operation, the profits of Yang Guofu during the reporting period reached 180 million, 170 million and 220 million, and the net interest rate was as high as 15%-17%.. Compared with other catering brands in online celebrity, Yang Guofu can really be said to be "making small money in silence".

According to Li Yingtao’s analysis, the golden time for the rapid rise of an industry is only 3-5 years. The joining mode is more conducive to Yang Guofu’s market sinking, and it can quickly seize market share through scale. Moreover, this is also in line with the cost-effective attribute of mala Tang category in public perception.

Judging from the distribution of stores,The sinking trend of the Yang Guofu market is indeed obvious. According to the prospectus, 45% of its stores are located in third-tier cities and below, 43% in second-tier cities, and only about 12% in first-tier cities.

Yang Guofu made a lot of money by joining in. Was the franchisee "cut leek"?

According to official website, Yang Guofu, the cost of joining its stores is not high, with 23,900 yuan in first-tier cities, 13,900 yuan in second-and third-tier cities, 10,900 yuan in county towns, 6,900 yuan in towns and villages, and 39,900 yuan in Beijing. Plus deposit, advertising expenses, equipment, early raw materials, decoration, rent, manpower and other expenses, the total investment amount ranges from 109,200 yuan to 281,900 yuan.

In addition, according to its profit analysis in official website,The gross profit margin of franchise stores can reach 65%This is roughly consistent with the average gross profit margin of the industry that Kaipineapple Finance learned. In Beijing, first, second and third tier cities, counties and towns, the unit price of customers is calculated according to 20 yuan, 18 yuan, 16 yuan, 14 yuan, 12 yuan and 10 yuan respectively.The annual net profit under normal passenger flow can reach 158,400 yuan-489,600 yuan respectively.. According to this estimate, the return period of a Yang Guofu Mala Tang franchise store is about 7 months.

Take franchise stores in first-tier cities in the first three quarters of 2021 as an example. The average annual purchase amount of each store is 315,000, which is the raw material cost of a store. According to the gross profit margin of 65%, a store’s revenue in three quarters is about 900,000, and its annual revenue is about 1.2 million, which is basically consistent with the profit analysis given by official website.

Many analysts believe that mala Tang is indeed a good business for franchisees.

"Mala Tang is a daily fast food, with rich ingredients and high consumer acceptance; It is highly standardized, easy to be copied and addictive. In addition, this category has lower requirements for chefs and service personnel and lower labor costs than other Chinese foods. " Li Yingtao pointed out that the most important thing is that the gross profit margin is relatively high.

Of course, this is also the reason why Yang Guofu can quickly open stores and form a large-scale chain format by joining.

In the past two years, the Chinese catering industry has enjoyed the same scenery in the capital market, with hot pot, barbecue, noodle restaurant and pot-stewed flavor being thrown all over. Mala Tang, with a market size of nearly 200 billion, has attracted little attention.

According to public information, only two brands in the mala Tang industry have received financing, among which Xiaoman pepper mala Tang, which was established in 2015, received three rounds of financing from 2018 to 2021; In addition, Fuke Mala Tang received a financing of tens of millions of yuan in 2017. Yang Guofu and Sean, two industry giants, have never had financing experience.

"The problem lies in the supply side." Ling Xiao, an investor in the catering field, told Kaipineapple Finance.

The first is the business model. Ling Xiao analyzed that if the direct marketing model is adopted, the brand will face a relatively long capital cycle, but also take into account regional site selection and store management, and the expansion will be very slow. But if the joining mode is adopted,The raw material cost of the store is the brand’s supply chain income, and the high gross profit of the store means that it contributes less to the brand’s profit.. "Even in such a large-scale Yang Guofu, nearly 6,000 stores contribute 1.1 billion a year, which is not too much."

In addition, the game between franchisees and brands is inevitable. "In fact, it is difficult for brands to completely control the food selection and supply chain of stores.In order to reduce the cost, some franchisees may bypass the managers to purchase by themselves, and as a result, the product quality becomes difficult to control.. "LingXiao said.

The existing competition pattern in the industry has also discouraged many investors. In the past two years, the pyramid features of mala Tang industry are obvious, with the head position being seized by Yang Guofu Mala Tang and Sean Mala Tang, and the waist and tail being divided by more street mala Tang shops. Ling Xiao commented, "The track is basically formed, with little incremental space and difficult differentiation.. "

Just because Yang Guofu is large in scale, profitable and has few rivals does not mean that it can sit back and relax.

Judging from the prospectus,Franchisees are not loyal to Yang Guofu.. In 2019, the number of newly opened and closed stores was 986 and 1068 respectively. By the first nine months of 2021, the number of newly opened and closed stores was 962 and 439 respectively. At the same time, more and more stores have been operating for less than two years, and fewer and fewer stores have been open for more than three years.

Many analysts believe that,There is great uncertainty about Yang Guofu’s performance in the capital market, and the first one is the hidden worry of the large-scale franchise model..

According to the prospectus, Yang Guofu does not directly manage a large number of franchise stores, but hires and authorizes third-party enterprises to help manage and supervise the operation of franchise stores. Generally speaking, the authorization management period is one year, and the service fee paid by the brand to the third-party enterprises is directly linked to the performance of the franchise stores, the purchase amount and the number of new stores. By the end of September 2021, there were 18 third-party partners.

"This model is equivalent to sharing the management costs, letting the third party undertake the management functions, and also obtaining the so-called management profits. But at the same time, alsoIt reflects that a company’s organizational ability is relatively poor, and it has no strong cross-regional management ability and self-built team ability.. "LingXiao analysis.

Under this franchise management system, in the past few years, Yang Guofu Mala Tang has been repeatedly exposed to food safety problems.

In 2017, more than 20 stores were exposed to the problem of inconsistent licenses on the take-away platform; In 2018, a store was exposed to employees who put their feet on the counter when cutting meat; In July, 2021, a blogger made an unannounced visit to his store, and photographed that there were some problems in the kitchen, such as the ingredients continued to be used after being bitten by rats, the dishcloth for washing vegetables was used to clean shoes, and the meat was directly cooked without washing.

"The attention of listed companies is higher and more concentrated.Once food safety or product quality problems occur, the voice of public opinion will be rapidly amplified, which will have a negative impact on the stock price.. "Li Yingtao said.

He believes that there are still two problems to be verified in Yang Guofu’s joining model. First,Can the management and control of franchisees be continuously and stably put in place after listing?"The more it develops to the later stage and the larger the scale, the less stamina and explosive power it will have to join." The second isListed companies must comply with regulations.Some non-compliance phenomena of existing franchisees must be corrected, which also tests the management and control ability of enterprises.

Ling Xiao believes that the performance of enterprises in the secondary market is related to their growth in the long run. "At present, there is no second growth curve in Yang Guofu, and the ceiling of this category of mala Tang is relatively low. Even if the size of the store doubles again after three or four years, it is difficult to see the profit increase."

When the ceiling of scale gradually appears, Yang Guofu’s income-increasing strategy seems to be leaning towards the other end of the scale — — Raise the price. Judging from the feedback from some consumers,Although it is weighed by the catty, the price is opaque and is becoming more and more expensive.

The profit analysis table of its joining in official website shows that the per capita consumption of the stores in Beijing with the highest customer unit price is only 20 yuan. According to the prospectus, the unit prices of Yang Guofu’s three direct stores in Shanghai in the past three years were 34.3 yuan, 32.3 yuan and 29.3 yuan respectively. However, this price is different from many consumers’ feedback. On social platforms, there are many consumers’ feedback, and a normal amount of mala Tang can usually reach 40 to 50 yuan. Even in the county, a price can easily reach more than 30 yuan.

In Ling Xiao’s view, the price of mala Tang has a ceiling.It is unlikely to tell high-end stories. "The concept of cheap fast food has been deeply rooted in people’s hearts. Perhaps the brand will slowly raise the price according to the relationship between supply and demand or with confidence in the product, but when consumers find that the psychological expectation gap is too large, it is likely to reduce the frequency of consumption."

"Playing the scale first and then raising the value is more suitable for the early stage of the rapid development of the industry.After the scale and profit are stable, enterprises must cultivate ‘ Internal strength ’Otherwise, the future development pressure will be very great. "Specific to Yang Guofu, in Li Yingtao’s view, perhaps the first step is to enhance channel control and direct profitability, such as slowly reducing franchise stores and increasing the proportion of direct stores.

Note: At the request of the interviewee, Ling Xiao and Pepe are pseudonyms.

"Hot Interpretation" combed and found that the word "expanding domestic demand" was repeatedly mentioned in this year’s high-level meeting. The Standing Committee of the Political Bureau of the Communist Party of China Central Committee meeting of the Communist Party of China held on March 4 pointed out that "it is necessary to combine the resumption of work with the expansion of domestic demand and release the restrained and frozen consumption"; On September 8, General Secretary of the Supreme Leader emphasized at the National Commendation Conference on Fighting COVID-19 Epidemic that "we should firmly grasp the strategic basis of expanding domestic demand and protect and stimulate the vitality of market players"; The Fifth Plenary Session of the 19th CPC Central Committee put forward that "we should adhere to the strategic base of expanding domestic demand, accelerate the cultivation of a complete domestic demand system, organically combine the implementation of the strategy of expanding domestic demand with deepening the structural reform on the supply side, and lead and create new demand with innovation-driven and high-quality supply" … …

Why is expanding domestic demand frequently mentioned?

On April 10th, 2020, General Secretary of the Supreme Leader made a profound analysis at the seventh meeting of the Central Financial and Economic Committee: "After the reform and opening up, especially after China’s accession to the WTO, China joined the international cycle and formed a market and resources (such as mineral resources) ‘ Two heads are out ’ , forming ‘ World factory ’ Our development model has played an important role in seizing the opportunity of economic globalization, rapidly enhancing economic strength and improving people’s lives. In recent years, economic globalization has encountered headwinds, and this epidemic may aggravate the trend of anti-globalization. The domestic tendency has increased significantly, and the external environment facing China’s development may undergo major changes. "

In this case, it is not only necessary to deal with external uncertainty, but also an inevitable choice for China at the present stage of development to put its development foothold at home, actively expand domestic demand and rely more on the domestic market to achieve economic development.

In fact, since the international financial crisis in 2008, China’s economy has been shifting to the domestic macro-cycle. The ratio of current account surplus to GDP has dropped from 9.9% in 2007 to less than 1% now, and the contribution rate of domestic demand to economic growth has exceeded 100% in seven years.

Forming a strong domestic market is an important support for building a new development pattern. The Central Economic Work Conference specifically mentioned "demand-side management" in the requirements of building a new development pattern: it is necessary to firmly grasp the main line of supply-side structural reform, pay attention to demand-side management, get through the blocking points, fill the shortcomings, and connect all links of production, distribution, circulation and consumption, so as to form a higher level dynamic balance of demand pulling supply and supply creating demand, and improve the overall efficiency of the national economic system.

It can be seen that the core of the new development pattern is the transformation and upgrading of the industrial structure on the supply side and the expansion of domestic demand on the demand side, so as to improve the matching degree between supply and demand and promote the smooth circulation.

The advantage of a big country’s economy is that it is internally recyclable. China has a population of 1.4 billion, and its per capita GDP has exceeded $10,000, making it the largest and most potential consumer market in the world. The optimization and upgrading of residents’ consumption, combined with modern technology and production methods, contains huge room for growth.

Then, how to expand domestic demand and form a higher level dynamic balance of demand pulling supply and supply creating demand?

The meeting also gave the "answer" — — Effective institutional arrangements must be made in reasonably guiding consumption, savings and investment.

Some experts have analyzed that this shows that the central government has focused on institutional issues to strengthen demand-side management. Instead of simply stimulating consumption and leading consumption, we should start with deep-seated contradictions such as income distribution and social security, and use reform methods to clear difficulties and block points.

China has turned to the stage of high-quality development, and is in the key period of changing the development mode, optimizing the economic structure and transforming the growth momentum. To build a new development pattern, we should organically combine the implementation of the strategy of expanding domestic demand with deepening the structural reform on the supply side, and lead and create new demand with innovation-driven and high-quality supply. Promote consumption innovation, improve consumption quality through reform, and stimulate potential economic vitality.

"The most fundamental thing to expand consumption is to promote employment, improve social security, optimize the income distribution structure, expand middle-income groups, and solidly promote common prosperity." "We should combine expanding consumption with improving people’s quality of life." "It is necessary to reasonably increase public consumption and improve the efficiency of public service expenditures such as education, medical care, old-age care and child care." … … A series of specific arrangements make people feel not only the strength of the control measures, but also the "temperature" of the control measures.

(Central Radio and Television General Station CCTV Network)

　 　　Qingchunpai chaoliu

　　Not long ago, a "autumn soldier on the battlefield" was staged at the National Hockey Training Center. Twenty young people were divided into two groups and held "weapons" to fight. Although the "weapons" in their hands are made according to ancient weapons, they are made of soft rubber and sponge, and players are all protected by hard helmets and masks. Recently, this new outdoor competitive game named "Weapon Fighting" has become popular among young people in Beijing, Shanghai and other cities. Decompression and socializing are the most attractive places for the participants. The founders and organizers of this sport hope that through the popularization of this sport, people will fall in love with China traditional martial arts.

　　Participants wear helmets and masks "weapons" that have been lightweight.

　　The rules of the game are very simple, that is, use the "weapons" held to annihilate each other. The standard of "destroying the enemy" is not complicated, and it hits the effective part — — Head and torso, even if you win. During the game, participants should wear helmets and masks.

　　Weapons include short knives, short swords, long swords, spears, bows and arrows and javelin. Players can assign "weapons", arrange formations and set tactics according to their own situations.

　　In the "match" held in the National Hockey Training Center, more than half of the young people who came to participate were trying for the first time, and most of them had no professional training foundation such as fighting, fighting or kendo. The old players demonstrated the bow and arrow test firing and the use of the sword and shield and the long weapon to the novices, and then the battle began.

　　The red and white sides are each composed of more than ten people, each of whom chooses his own "weapon" according to the rules. The two sides stand at both ends of the court, and after the game begins, they line up and walk towards each other. When the two sides came to a distance of about 5 meters, the vanguard teams of the two sides had "hand-to-hand combat", each holding a "shield" to cover his chest and constantly using a "sword" to test forward. The "weapons" in the players’ hands have been lightened, paying more attention to safety.

　　"Red 10 is hit, down." "White No.6, down." The referee on duty will always pay attention to the players’ offensive and defensive progress and report the situation at any time. At the end of the first game of annihilation, there was only one female warrior in gray sportswear left in White, but she was faced with three people in Red: a boy of about 10 years old, a female warrior and a male warrior.

　　The red male warrior is stocky and obviously has the strength advantage, and neither side dares to make moves easily. After wandering around the circle, the male warrior suddenly makes moves, and the female warrior in white fails to lift the other side’s "sword" because of physical exhaustion, so the "weapons" of both sides are twisted together.

　　After the referee stopped the game, he asked whether the two sides were hit by each other. The female warrior in white took the initiative to raise her hand, and the other party touched herself first. Although there was no "counterattack" success in the case of one against three, the white female warrior still won applause.

　　Subsequently, the two sides tried to join the offensive and defensive warfare of "spear" and "bow and arrow". The red and white sides have their own winners and losers. When they take off their helmets, some of them are panting, and some of them are still wanting more.

　　Young people come together to "socialize while exercising"

　　"Don’t see ‘ Bow and arrow ’ Where you come from, you are heroic ‘ Sacrifice ’ Yes. " One player said that when he charged, he lowered his center of gravity, swam left and right, and protected his chest with a "shield", but he soon felt that his leg was shot. After a few games, this player is obviously in a hurry. Taking part in this sport, his most intuitive feeling is: "The war is too cruel."

　　Beibei, a female warrior in the last battle of annihilation, felt that the sport had high demands on both physical strength and brain power, and even a greater test on brain power. She believes that the collocation of "weapons" is very knowledgeable. On the court, we should not only observe the surroundings at all times, but also pay attention to teamwork. At the same time, everyone should find a good role according to their own characteristics. "I thought it was just fooling around at first, but later it felt like a video game, and I really paid attention to cooperation and strategy."

　　Beibei insists on exercising all the year round. Besides going to the gym often, she often plays badminton. She thinks her physical fitness is not bad, but after playing a game, she obviously feels a lot of physical load.

　　This time, Beibei came to experience it with her husband and several friends. Several of her friends first saw the video of "Fighting with Cold Weapons" on the Internet, and learned that there were clubs in Beijing also engaged in activities, so they came from Tianjin to play. After this activity, several people thought that glad you came planned to participate again if there was an opportunity.

　　Beibei’s husband concluded that there are actually some winning skills in this sport, that is, to arrange one’s own formation reasonably, and not to be attracted by people who detour from both sides, resulting in scattered "forces." Beibei thinks that this sport is especially suitable for young people to socialize, especially for coming together or gathering with friends. It will be very interesting for everyone to form a team to complete a "fighting".

　　Xiaomi also came to participate in the "fighting" with her boyfriend. Before she came, she was ready to be hurt. However, after the "war", she found that the safety of this sport is still quite high, with helmet protection, and "weapons" are also soft. The most likely injury is falling or spraining your ankle when moving.

　　Before the activity began, Xiaomi accepted the guidance of the old players seriously. At first, she used to put the "shield" on her chest to protect herself. Later, she understood that it was necessary to block the opponent’s "weapons" with the "shield" grid to attack better. By learning now and selling now, she also won many people.

　　Xiaomi believes that this project is quite decompression, and social attributes are an important reason for the rapid development of this sport. "Socializing while exercising." In addition, the rules of this sport take care of everyone, there is almost no gender difference, and people of any gender and age can have a good sense of participation.

　　The game provides a "real combat" platform for martial arts lovers.

　　Xiaomi’s boyfriend, Cheng Yuan, is a martial arts enthusiast. He has learned Xingyiquan and pike, and he is comfortable in the activity and has become the "killing king" of this activity. However, Cheng Yuan believes that this game will not take too much advantage for "practicing the family", especially if everyone is familiar with it, the advantage of people with martial arts foundation will be reduced. Because when they get familiar with each other, the role of tactics will be amplified.

　　From the perspective of martial arts lovers, Cheng Yuan also highly praises this sport. He feels that this sport has given martial arts lovers like himself a platform for actual combat. "After I have studied martial arts, I can’t find a suitable performance outlet. There are one-on-one and team battles in this sport, which allows us martial arts lovers to give a full play."

　　Cheng Yuan believes that this activity is just emerging at present, and the future trend, whether competitive or popular, is helpful for young people in contemporary society to keep fit. In addition, it can also enhance people’s skills and awareness of protecting themselves.

　　"During the activity, I found that some players completed ‘ Kill ’ After that, I relaxed, and as a result, I was stabbed by my opponent. If you participate in this sport more, you may better protect yourself in case of any sudden danger in reality. " Cheng Yuan said.

　　The founder said that the original intention of the game was to "awaken Chinese traditional martial arts culture"

　　"Awakening Chinese traditional Wushu culture" is one of the original intentions of this project. Da Pan is one of the founders of this sport. He is a tall martial arts enthusiast and a worker in the sports industry. For a long time, he felt that modern martial arts have competition, performance and fitness, but young people often learn boxing, fencing and taekwondo from abroad.

　　"As a traditional martial arts country, we have not been able to inherit the martial arts projects that people are willing to participate in, which makes me unwilling." Dapan said. Therefore, in the three years from 2017 to 2019, Dapan paid his own money to visit the martial arts schools and martial arts schools in Songshan, Henan, Cangzhou, Hebei, Foshan, Guangdong, Shanghai, Shandong and other traditional martial arts places. He found that the most important reason is that China’s traditional Wushu is seriously divorced from the market, and the public can’t feel the sense of participation. Wushu is confined to two small fields: fitness for the elderly and athletes’ competition, and a large number of Wushu lovers have no platform for convenient activities.

　　"Fencing, taekwondo why good enrollment, because people are interesting, the steps are lower, children are willing to learn. Therefore, martial arts should also lower its posture and go to the people. " Da Pan said that after the inspection, he and several friends began to study martial arts sports that could be accepted by the public and named the project "Integrated Weapon Fighting". The principle of the project is that everyone can participate, and men, women and children can find happiness in it. Since everyone is engaged in sports, the first edition of the rules was soon worked out. The rules advocate that women, children or people with poor physical fitness should also have a chance to survive.

　　Later, Dapan found a friend who was engaged in computer game development, and made a gamification modification to the project rules. By borrowing the scoring form in the game, he stipulated that all kinds of "weapons" were given different scores according to their length, weight and attack distance. Each participant could choose their own "weapons", but the total score could not exceed 8 points.

　　In the design of "weapons", Dapan and his friends also took great pains. First, they consulted historical materials, designed the shape according to the size and length of China’s traditional weapons, and then made corresponding lightweight improvements.

　　In order to ensure safety, they cut the inner cores of various attack "weapons" to ensure that after excessive force, the cut parts of "weapons" will break first without hurting users.

　　"We hope these ‘ Weapons ’ Just like football and skateboarding, it is easy to carry, put it in a backpack or trunk, and it is convenient to invite a few friends to play at any time ‘ Fighting ’ 。” Dapan said.

　　"Weapon Fighting" gradually promoted three clubs to form an alliance.

　　After this spring, the "weapon fighting" project was gradually popularized. Many young people have learned about this new social sport through the Internet, and more and more young people are trying and experiencing it. Most of the activities that have been held are held in futsal, rugby or hockey fields.

　　"In fact, it’s not us ‘ Seize the football field ’ The main reason is that the size of the five-a-side football field is appropriate, and the two restricted areas can just be used as our positions to arrange manpower, and there are generally barbed wire around the stadium to avoid our ‘ Weapons ’ Fly outside. " Dapan explained that the "weapon fighting" project actually has no particularly strict requirements on the venue, and it can be played anywhere.

　　At present, Dapan and his friends have set up the club "Fighting with Integrated Weapons". Now, three clubs have formed an alliance called WMC, in which clubs can compete with each other and players can recognize each other’s points. At the same time, there are clubs engaged in similar projects in Shanghai and Nanjing.

　　Du Suantou (net name), the founder of Shanghai’s "Cold Weapons Offensive and Defensive Warfare", said that they began to try to play this project in 2022. At that time, he and several friends who practiced martial arts could not find a suitable platform for practicing martial arts. They were inspired when they played the offensive and defensive arrow project together, and then made rules of the game by referring to various similar games at home and abroad.

　　Since this summer, they have been promoted in the market in the form of clubs. According to its introduction, their "cold weapon offensive and defensive warfare" is roughly the same as Beijing’s "integrated weapon fighting", but there are some differences in some details.

　　"This project is now in the ascendant, and it is normal for different genres and ways of playing, just like playing mahjong cards, including Sichuan Mahjong, Beijing Mahjong and Guangdong Mahjong, but in the end there will be a unified rule to become a mahjong competitive sport."

　　As for the same kind of activities in Shanghai and Nanjing, Da Pan, as the manager of the club "Fighting with Integrated Weapons", also thinks that this is a good thing from the perspective of making people accept martial arts. The rules of any game or sport should not be closed and should not belong to a club or some individuals.

　　Da Pan believes that as a new sport, the rules of the game should be gradually improved in practice to learn from each other’s strengths, and finally it can be better accepted and passed down by the public. "This is also our original intention, that is, to make people like China traditional martial arts and awaken China traditional martial arts culture."

　　Wenhe photo/reporter Zhang Ziyuan

　　Coordinator/Lin Yan Zhang Bin

Intern: Don’t be an annoying "goose with a dull head"

There are always new faces in the office, so don’t ask, either interns or new employees on probation.

After a flash of two months, some of the new faces got what they wanted and became familiar faces in the square opposite; Some of them are a passer-by in the office who is forgotten in a blink of an eye; The worst thing is those who have been away for a long time and are still impressive: "It’s so wise of the boss not to let that person stay!"

In most cases, it’s not because everyone is narrow-minded, nor because that person’s ability is poor, mainly because he or she really doesn’t know how to deal with people. "Being a colleague with this kind of person is a disaster!"

A "goose with a dull head" that won’t roll over.

Audit by Daniel accounting firm

That time, there was a master of economics who was still on probation and went on a business trip with us to do projects in other places. At lunch time, as usual, we have to wait for the customer to have dinner together, but the customer is in a meeting, so we are not in a hurry, while continuing our work, we will wait slowly.

Everyone kept their heads down, but the master stood out from the crowd, looking around with his head held high and fidgeting. Finally, he couldn’t help saying to me, "When shall we finish?" Before he could answer, he changed his excited tone and raised his voice and said to everyone, "Well, I’ll sell it to everyone!" What do you want? " Hey! He didn’t want to think about it either. The client’s company is in the suburbs, and there is no shop within a few kilometers. Besides, we didn’t call ourselves hungry. We came to practice, so we were absent-minded!

That night, I worked overtime in the hotel. I stared at the computer, and he didn’t have much work at hand. He watched TV and glanced at me. Finally, he couldn’t help but ask, "What can I do for you?"

"have you done everything Senior arranged for you?" "Ready! Done! " "Then look at the working papers and learn more." After a silence, he suddenly said, "I’ll go to Senior and see what else she can do for me!" " Dizzy! It’s almost midnight! Sure enough, within two minutes, he turned back despondently. It turned out that Senior was taking a bath when he knocked at the door, so he had to open the door with a bath towel. He didn’t show any signs. At thirteen o’clock, he asked nervously, "What can I do?" Without saying anything, Senior slammed the door tightly …

"capable" "gifted scholar"

Staff of Henry IT company

Half a year ago, our department recruited two new people at the same time, one was a master of computer science in Tsinghua, and the other was an undergraduate in a third-rate university. Now, undergraduate students have turned positive, while master Tsinghua has long since disappeared.

The master’s degree is excellent. On the first day of work, a colleague asked him to use Excel to calculate a batch of data. He took a look and said, "This is too simple. I won’t do it. Do it yourself!" The undergraduate is a little girl with a sweet smile. If she doesn’t understand anything, she will ask her colleagues cleverly. When they answer, she will copy it in a small notebook and take it out for digestion during lunch break.

In the first half month, I didn’t see what the master was doing, except sending some funny emails to everyone with the company’s mailbox and always burying my head in typing. Half a month later, before the end of a regular departmental meeting, the manager fought back a smile and said, "A new employee in our department wrote a copy of" Ten Problems in Marketing Management "and gave it to the boss, who asked me to convey it at the meeting." He greeted the master who sat straight and looked proud. "Remember to send your own writing to everyone after the meeting …"

MM, an undergraduate, sat by and listened with a smile all the time. The meeting was held late that day, and there were only a few plates of leftovers when I went downstairs to eat. She suggested that everyone go to a small restaurant to have a rare tooth, and everyone responded. On the way, she went to the bathroom, and when we asked AA to pay the bill, she smiled and said, "I did. Everyone has a meal sticker, and it’s the same for you next time. "

At the end of the three-month probation period, the manager talked to the master about salary. His old man was rude: "Although I have a high degree, I don’t have high salary requirements, as long as the monthly salary is 7,000." After tax! " The manager’s face changed: "Our company does not talk about academic qualifications, but only about contributions. Even aunts who sweep the floor will get a reasonable salary as long as they do well. I’m sorry, I don’t think you are worth the price … "

"Are you almost finished?"

Miss Wang, media personnel

The most annoying intern I have ever seen in my life is in a public relations company.

That time I went to an activity, I arrived early, and my boss was busy around. She asked a new face standing by to greet me. The little boy introduced that he had just come to this company as an intern. If you need anything, just tell him. Just after a few commonplaces, he pulled into our newspaper: "Oh! Are you from XX? Are you almost finished? "

I froze for a while, making sure I heard it right. "Why do you …?"

"Ah, I used to practice in another newspaper, and they were very prosperous at that time, but it didn’t take long for me to practice, and it went downhill! I think your newspaper is so famous … "

I rolled my eyes and was not interested in talking to him. Later, in a chat, I casually mentioned it to his boss. She gasped and said, "I fired this child the next day. Do you know about verbal abuse? He told a reporter from another magazine that he didn’t have your good temper, so he found me on the spot with a pale face … "

Interns use me as a gun.

Amanda, marketing clerk

That little girl Stella, who has been an intern in our company for three days, "forced" everyone to walk around her-there are too many words!

Some colleagues privately said that she was "a rabbit" and her ears stood high all day. No matter what people were discussing, she would suddenly appear and insert a few words with confidence. Talking about advertising arrangements, she said she could go to the railway station to advertise, because there is a large flow of people there-please! Will the piles of migrant workers there buy our cosmetics? Complaining about the supplier, she interjected and said, "Forget it, do you want me to contact you?"-the activity is halfway through, so what a ghost! The most exaggerated thing is that she will ask "Is there any activity that I can cooperate with you recently"-an intern, how can there be "cooperation"?

At the dinner table, she made an open-minded inquiry, asked about the activities we were doing from the most basic definition of marketing, and then added "just right": "I read a book before, and it said …, is that what you mean?" -all know, why ask!

Later, it was getting too much! That time, she went to Frank, who was in charge of the promotion activities, to make a statement, but he bounced back because her suggestion was completely impossible to implement. "I’m bored to death by suggesting that I don’t’ pick up the scorpion’." Frank complained. Unexpectedly, she turned to me and asked me, "I have a suggestion. Can you help me transfer it to Frank?" "Why don’t you just tell him?" She blurted out, "He doesn’t seem very interested. Maybe it would be better if you helped me?" My heart is on fire-Frank bought my face, and on the surface, he naturally promised. However, as an intern, you dare to use me as a gun?

Be successful in my official career during the probation period.

The first 90 days of entering a new company are the most important. If you follow these principles, you can be invincible in the workplace!

■ Absorb knowledge like a sponge.

You need to do your homework, which includes studying the company’s website, reading the annual report, and understanding competitors, products and services.

■ Remember the names of everyone you meet.

Write down the names of everyone you have seen in the past few months, and remember their characteristics and work-if you can accurately name everyone, you will be liked by the other party, and being liked by everyone is the key to ensuring career development.

■ Study interpersonal relationships like "Eight Bitches"

Make good use of your eyes and ears to get to know the influential people without titles in the company. But in any case, don’t get involved in right and wrong.

■ Learn like idolize.

The boss wears the same clothes as the people at the next higher level, but he can’t dress more ostentatiously than he does. Your job is just to make your immediate superior feel that you look like someone from their company.

■ Work as hard as an ox

As a newcomer, you must make an impression of hard work. You need to arrive early and leave late.

In addition, there are some things that colleagues can do, but if you do, people will think that you are too idle. For example, forwarding humorous emails or making personal calls.

■ Activities that surround the company like flies.

This will show your enthusiasm for the company. But these activities had better be related to your work. If you are an intern in the marketing department, don’t be too interested in the media list of the public relations department, which will make people feel that you are looking forward to it.

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