On October 24th, at 20: 15, the film channel first aired Academician Farmer.

Stills of the movie Back to the Future

1905 movie network news When we mention scientists in film works, who will come to your mind?


Is it Dr. Emmett Brown, the ghost horse in the movie?

Or is it Dr. Grant, an archaeologist in China?


Stills of the movie Jurassic Park


Today, the movie channel will introduce you to a different scientist — — "Farmer Academician" Zhu Youyong.


stage photo


When mentioning the academician of China Academy of Engineering, I believe most people will associate it with high-end precision experiments and innovative and rigorous scientific research papers, but Academician Zhu wrote his "thesis" on the vast loess land of the motherland.


Academician Zhu in real life


The film "Academician Farmer" was shot with Academician Zhu as the prototype, and it is also another heroic model work with the main theme jointly created by Jiang Xiaorong, producer and director of "Glory Group". The film focuses on poverty alleviation through science and technology, and it is a masterpiece that promotes the spirit of example and pays tribute to the model of the times.



Today (October 24th) at 20:15, the film channel will broadcast Academician Farmer for the first time. Let’s "read" the "paper" written by Academician Zhu Youyong on the earth.

The life of academic leaders in the countryside

As the prototype of this biographical film, Academician Zhu Youyong is a real academic tycoon.

He has published more than 160 papers in academic journals at home and abroad, such as Nature, and the cumulative promotion area of his research and development technology is as high as 100 million mu.

How to shape this knowledgeable model of the times in the form of film art has become the biggest problem for director and starring Yu Rongguang. In order to make the characters in the film more real and full, many bumpy storylines are designed in the film.


Yu Rongguang at the shooting scene.


For example, Academician Zhu, who had just arrived in Haozhiba village, was a stranger and was provoked by local villagers when he held the first village mobilization meeting. He worked hard to find out that the soil in the village is very suitable for planting potatoes, but no villagers are willing to listen to him and try.



The difficulties did not overwhelm Academician Zhu. In order to show his "grounding gas", the film designed a "drinking competition" between academicians and villagers.


Academician Zhu opened the hearts of the villagers in a very contrasting way. When the usually gentle academician unscrewed the bottle cap and drank heavily, the straightforward character won the trust of the villagers for the first time.


In the following days, Academician Zhu took the initiative to learn the local Lahu language, and applied it to the training class. He devoted himself to the fields, the masses and the local villagers.


At the end of the film, Academician Zhu won the trust of the whole village with his true heart, and successfully achieved accurate poverty alleviation with his own science and technology to help Haozhiba Village grow potatoes.



It is worth mentioning that the whole film "Farmer Academician" was filmed in Lancang County, Pu ‘er, Yunnan Province. The audience can not only feel the progress and development of the cause of getting rid of poverty in the film, but also enjoy the magnificent natural scenery and simple customs of Yunnan with focus plane.


In the play, there is love outside the play.

Academician Zhu once said in an interview: "Poverty is a disease, and it can no longer be passed on to children", and rural revitalization is "giving it to fishing", fundamentally removing the hat of poverty, so that generations, children and grandchildren can learn to work hard to get rich, because "the change of people is the hope".



The film "Farmer Academician" shows the epitome of Qian Qian’s tens of thousands of agricultural science and technology workers in tackling poverty.



In reality, Academician Zhu Youyong has long been rooted in the front line of poverty alleviation in Lancang County, Yunnan Province, and actively applied his own scientific research achievements to the cause of precision poverty alleviation. Because of its outstanding achievements in poverty alleviation, it was awarded the title of "Model of the Times" and "National Advanced Individual in Poverty Alleviation" in 2019 and 2021 respectively.



In addition to the touching story presented in the film, there are also many warm-hearted stories in the filming process.


"Farmer Academician" shooting scene


Yu Rongguang recalled the scene where Lahu villagers bid farewell to Academician Zhu Youyong. "When we filmed, we invited 100 extras, and as a result, 3,000 people came. They all spontaneously took the chicken, bacon and wine at home and sang songs to bid farewell. That song is called "I can’t bear to part with it". How high the water is and how long the land is, I can’t bear to let you go. This is a simple song, and they are singing there. "


The Farmer Academician, which carries forward the spirit of the times and shows China’s style, has also been unanimously recognized by industry experts:


As a director and starring role, Yu Rongguang has created many classic roles in previous film and television dramas.


For example, playing the villain Fu Guang in a film with him.


Stills of the movie "Red Veyron"


Cooperate with each other in China, and play the role of Changfeng Gu with unparalleled intelligence and clear love and hate.


Stills of the movie "The Rise of Dong Fangbubai"


In an interview with China Film Report, Yu Rongguang, who plays Academician Zhu, admitted that he felt a great responsibility.



Because on the set, Academician Zhu stood by the camera, and it was extremely challenging to perform directly in front of the prototype of the movie characters.



In order to truly restore Academician Zhu’s daily life, all the storylines in the film are extracted from Academician Zhu’s real experience, and then artistically processed; Sometimes, even in order to create a more three-dimensional character, the real story is directly added to the film intact.



Yu Rongguang made no secret of his admiration for the academician Zhu he played: "He once gave up the generous treatment abroad and returned to work, and went to the frontier to help the poor through science and technology in his sixties. He stayed for more than five years and gave his scientific research results selflessly to the people."



Today, although Academician Zhu has already left Haozhiba Village, every inch of land there has left the mark of his struggle to get rid of poverty.


Academician Farmer will be premiered on the movie channel at 20:15 today. Pay tribute to the model of the times and write a chapter on getting rid of poverty. Let us feel the great spirit of getting rid of poverty in the movie "Farmer Academician" and pay tribute to the thousands of workers in Qian Qian who are fighting in the front line of getting rid of poverty!


Learn every day to understand the supreme leader’s concept of life first from an allusion.

On September 8th, at the national commendation meeting for fighting COVID-19 epidemic, General Secretary of the Supreme Leader delivered an important speech, which incisively summarized and profoundly explained the great anti-epidemic spirit of life first, national unity, risking one’s life and forgetting one’s death, respecting science and sharing common destiny.

In his nearly 10,000-word speech, General Secretary of the Supreme Leader mentioned "people" and "life" many times. He also explained the historical and cultural roots of the supremacy of life by using the old saying "love others and things is called benevolence", which fully demonstrated the profound heritage of Chinese civilization.

[Interpretation]

"Benevolence" is the ideological core of Confucianism, and Taoism also stresses "benevolence", which is where Confucianism and Taoism meet. However, the "benevolence" mentioned by Confucianism is mainly for people, and Zhuangzi’s "theory of uniformity of things" pushes "benevolence" to all things: "All things are universal, and heaven and earth are integrated." ("Zhuangzi Tianxia") advocates that "loving others and things is benevolence". To expand "benevolence" to a deeper level and a wider field, we should not only "love" but also "benefit". The so-called "benefiting things" means caring for all living and non-living substances in nature, which fully embodies the Taoist idea of harmony between man and nature and "harmony between man and nature".

[Interpretation]

"Love for others and things" is the traditional virtue of the Chinese nation and the spiritual bond on which the Chinese nation depends for its survival and development, which has been fully demonstrated in the process of fighting the epidemic.

The COVID-19 epidemic is a major public health emergency with the fastest spread, the widest infection range and the most difficult prevention and control in China since the founding of New China. It is also a crisis and a big test for China. In the face of the sudden severe epidemic, General Secretary of the Supreme Leader personally commanded and deployed, taking overall situation into consideration and making decisive decisions, which strengthened confidence, consolidated strength and pointed out the direction for the people of China to fight the epidemic. With the mission of being highly responsible to the people, the CPC Central Committee has always put the people’s life safety and physical health first, earnestly adhered to the people-centered development idea, and spared no expense in the short-term "shutdown" of the economy and the enormous financial pressure, but also concentrated all resources and tried every means to fight the epidemic. Mobilize the best doctors, the most advanced equipment and the most urgently needed resources throughout the country, and go all out to invest in disease treatment; In the process of treatment, no infected person is left out, and every patient is not abandoned, so as to realize "all due, all cured, all checked and all separated". From the baby born just over 30 hours to the elderly over 100 years old, all the treatment expenses are borne by the state … … Looking back on the course of anti-epidemic, people first and life first are the distinctive background of China’s anti-epidemic, and it is the general consensus of China society to try our best to save lives.

Under the guidance of the Supreme Leader General Secretary, China has created countless life miracles and achieved great strategic achievements in the fight against epidemic diseases. The 1.4 billion people of China have helped each other in the same boat, fought side by side, overcome difficulties together, and written a great chapter in the struggle against major infectious diseases with practical actions. As General Secretary of the Supreme Leader said: "It is the people of Chinese who have given us strength and confidence to overcome this epidemic." "The people are the real heroes. As long as we rely closely on the people, we will be able to overcome all difficulties and obstacles and realize the great rejuvenation of the Chinese nation. " 

The people are only the country, and the country is better. A country that cherishes the people will prosper, and a political party that seeks happiness for the people will have a lasting foundation.(Author Yang Lixin)

(Central Radio and Television General Station CCTV Network)

The first test of Guangzhou Automobile AION S Plus in China: I did it, you are free.

Three years ago, I drove Guangzhou Automobile New Energy GE3 from Chengdu to Dujiangyan. Although the endurance of 310km was more than enough, it was extremely anxious.

Three years later, I was driving Guangzhou Automobile AION S Plus on the coastal highway in Zhuhai, and the subtropical sea breeze blowing against my face made people very comfortable.

Three years ago, most people’s knowledge of electric vehicles was still above the basic needs of "battery life, fast charging and subsidy".

Three years later, our demand for electric vehicles and their experience have reached a higher pyramid.

After three days’ farewell, we should still look at each other, let alone three years.

At 13: 04 Beijing time on June 15th, I was stopped by a white commercial vehicle. After pulling over, a strong man with a black face stepped out of the co-pilot. His steps were firm but heavy. He knocked on the window rhythmically, and the frequency was as fast as my breath mixed with my heartbeat. Later, he used a Mandarin full of Cantonese flavor to sink a track: "When will this car go on the market?" I’m going to the store to order one! "

At 14: 52 on June 15th, Beijing time, we were shooting the AION S Plus of Guangzhou Automobile in the outdoor parking lot. A black SUV crossed in front of us and rolled down the window. A big brother with sunglasses looked at us, looked at the car and asked, "Is the price of this car out?" I am comparing it with that XX, and I don’t know who to buy! " After some conversation, eldest brother drove away. I clearly saw that it was a 2011 Porsche Cayenne.

Hmm … Although the plot is somewhat complicated, these two things are by no means fabricated. During the test drive of AION S Plus, within a few hours, two potential customers did ask us for new car information. At this time, I only had one thought in my mind:

This car needs fire!

In the past May, the monthly sales of Guangzhou Automobile Ai ‘an family exceeded 10,000 for the first time. Brand names range from "GAC New Energy" to "GAC Ai ‘an", pure electric platforms range from "GEP 1.0" to "GEP 2.0", and market share ranges from "fledgling" to "crossing a milestone". The development history of GAC Ai ‘an is not as ups and downs as that of Long Aotian, but it is like a stream of water flowing quietly.

If you don’t accumulate a thousand miles, you can’t become a river without accumulating a small stream.

Xunzi may never have dreamed that his famous sentence will become a "universal golden sentence" used by major automobile media to describe automobile brands after more than two thousand years. I didn’t want to, but it is too suitable for GAC Ai ‘an! Nowadays, China’s new energy market is full of opportunities. Guangzhou Automobile Ai ‘an is gathering rivers and seas, and it needs a flood to add fuel to the flames. AION S Plus is the first bullet released by Guangzhou Automobile Ai ‘an.

We are one of the first media in China to test drive the AION S Plus (this sentence is meaningless, and its main function is to highlight the layout). Although we shouldn’t focus too much on the subjective place of design, it is undeniable that AION S Plus is more "like" a pure electric car than AION S, such as closed front face, hidden door handle and sculptural body lines.

Naturally, these designs are not for designers to clap their heads and say, "Because I think it looks cool!" I came out after that.

In fact, whether it is the low-lying hood, the low-drag pneumatic wheel hub, the profile optimization of the front and rear bumpers and side skirts, and the adaptive air intake grille, they all serve to reduce the wind resistance. Compared with AION S, the drag coefficient of the new car is reduced by about 14%, and the wind resistance coefficient is 0.211Cd.

In the future, I can finally tell people generously: I (the car) is also "211"!

This time, AION S Plus launched two main colors: holographic silver and ice rose powder. The former uses a pearlescent color-changing body, which changes with the light. Where the sun shines, the paint will be warm and golden, and the shadow will be cold and silver. Ice rose powder is the main color specially made for fashionable women, which is also the best proof of "her economy".

Although it is more complicated in technology and paint materials, we consumers only need to be clear: these two colors don’t need extra money!

In terms of external lighting, can the people agree that the cars built this year should be equipped with full LED? Can the people promise? It is a top priority for car companies to think about how to play with these LEDs. AION S Plus is equipped with a penetrating taillight-it is very advanced at first sight, and many diamond patterns with a three-dimensional effect are added to the details around the taillight-the advanced details are really advanced.

As for the headlight, I can only say: "Its eyes are deep and there are tears in the corner of its eyes."

According to the official information, the AION S Plus is positioned as an A+ class car. To be honest, when I saw the size data of 4810/1880/1515/2750mm (length/width/height/wheelbase), I was already numb-it’s really too difficult for a B-class car these days, and a car with a length of more than 4.8 meters and a wheelbase of more than 2.7 meters is always coming. ?

But vomit vomit, can enjoy the treatment of B-class car at the price of A-class car, hmm … It smells good!

Speaking of this spit, I suddenly thought of one thing. Recently, I have doubts about my career orientation. I have participated in several test drive activities of electric vehicles in succession, and I always feel that I have changed from automobile media to technology media.

"Master, is this the so-called sublimation! ?”

Because the wonderful thing is that in the past, the test drive of traditional fuel vehicles started in the morning, driving from point A to point B, then returning from point B to point A, and finally eating and drinking Lazar, looking for each mother. However, taking part in the activities of electric vehicles, more than half of the time is spent experiencing the car system, voice interaction, automatic parking and intelligent assisted driving. For example, this time, we actually played the Switch in the car of AION S Plus. !

Of course, the organizer’s projection of the game on the 1.9-square-meter canopy of AION S Plus is not to let us better appreciate my sister’s big white legs, but to show the color-changing canopy that can be infinitely adjusted within the range of 10%-60% light transmittance. AION S Plus’s in-car personnel can stepless dim the light through gestures and voice, which can block ultraviolet rays up to 99.9%(SPF50).

I know what you want to ask: "standard!"

But sister is not standard.

Thanks to the blessing of ADiGO 4.0 intelligent driving internet ecosystem, the playability and convenience of AION S Plus have been greatly improved. Almost all physical buttons in the car have been abandoned, and all operations can be completed through the 14.6-inch touch screen of Zhongkong. As for Tik Tok, watermelon video, today’s headlines, QQ music and singing, it’s even more "splashing water". What’s the difference between a tram that doesn’t do well in central entertainment and salted fish these days?

But what I like better is the convenience of AION S Plus. The new car cancels the one-button start and adopts the "non-inductive start" instead. When the owner brings the car key near the door, it will automatically unlock it. After entering the cockpit, he can directly drive away. This is the function that Jason Statham dreamed of in "Hard Express"! In addition, the owner can also realize the Bluetooth /NFC key quadruple non-inductive start-up second connection function through the mobile phone+smart watch, and can also support advanced functions such as remote unlocking, remote parking, key sharing, etc.-as long as the mobile phone is still there, the car can drive away.

Let me say that the driving experience of AION S Plus is actually very embarrassing, because I can still use the smoothness of gearbox, turbine lag, engine noise and other words, but the tram …… this ability value is all full!

You said ride comfort, no matter how good the gearbox of a fuel car is, can it match the single-speed gearbox of an electric car? How else can I say that the road is simple-as long as I don’t change the speed, I will never feel frustrated!

You said that the turbine was sluggish, and the auto start torque of the electric drive was directly full. The 165kW power motor used by AION S Plus can accelerate 100 kilometers in 6.8 seconds.

You said that the engine noise, most electric vehicles are even afraid that pedestrians on the road will not notice themselves because they are too quiet when driving, so they have placed "external speakers", and there will be warning sounds to remind pedestrians when driving at low speed, to remind me of quietness?

But then again, if you are used to driving a fuel car and suddenly switch to a tram, you will feel more or less "uncomfortable", and the main reason is the kinetic energy recovery system of the electric car. AION S Plus offers five kinetic energy recovery modes, and the highest level is "single pedal mode".

In this mode, as long as the driver releases the switch, the vehicle will brake immediately, and the force is about two-thirds of the brake pedal, which is not easy for novice tram drivers to control. Among the remaining four kinetic energy recovery modes of "high, medium, low and off", I think "low" is the closest to the driving experience of traditional fuel vehicles, and the slight braking feeling is very close to the engine braking of fuel vehicles.

At the level of intelligent assisted driving, AION S Plus is equipped with ADiGO2.5 automatic driving system. This test drive mainly experienced lane keeping, car-following and lane changing, and congested automatic assisted driving in high-speed automatic assisted driving. The vehicle will automatically follow the car without frequent braking or acceleration.

To tell the truth, these two functions are really practical. Although they can’t completely liberate both hands and feet (mainly for fear of unexpected situations such as "ghost probes"), they can really save the driver a lot of energy to "see all directions and listen to all directions" frequently. In automatic assisted driving, although the steering wheel will turn according to the lane, the driver still needs to hold the steering wheel, otherwise the system will remind or even cancel the automatic assisted driving.

Although in the experience of one day, I think that AION S Plus’s automatic assisted driving system is fully capable of liberating the driver’s hands, regardless of regulations or safety, drivers should never take chances. Before automatic driving is fully opened and popularized, they must never take risks with their own bodies.

Kan car said:

Although AION S Plus was born out of AION S in terms of naming, the former has made a breakthrough in all aspects, bringing users a brand-new model with a more futuristic, scientific and technological sense and higher value with a brand-new attitude. Its design exudes a full sci-fi interstellar atmosphere, full of futuristic and sporty appearance, and has great visual impact.

In terms of product positioning, the target population of AION S Plus is younger. The new car supports fast charging and provides three endurance versions, namely 410km, 510km and 602km. At the same time, it is also the second model equipped with the magazine battery developed by GAC Ai ‘an after AION Y. Undoubtedly, the manufacturer has placed great hopes on this car, which has quite good product strength, and the final pricing will be the key to its success or failure. Let us wait and see.

Nourish the spiritual core and create a good image

Highlights:

● Establish and improve the power operation restriction and supervision mechanism, earnestly fulfill the main responsibility of building a clean and honest party style, grasp the "four forms" of supervision and discipline, and sign the "Responsibility Letter for Building a Clean and Honest Party Style" at different levels.

● Summarize and refine the "five-dimensional" evaluation criteria, that is, whether to dismantle a piece of green, whether to dismantle a number of industries with high energy consumption, high pollution and high emission, whether to dismantle a number of security risks, whether to dismantle the space needed to make up for the shortcomings of urban functions and innovation and development, and whether to dismantle the people’s sense of gain.

● Vividly present the highlights of work in a variety of expressions and excellent cultural works, establish a good public image, and form a good situation in which social evaluation continues to improve.

The root of urban management lies in law, and the soul of urban management lies in culture. Urban management culture is the spiritual bond and pillar of urban management law enforcement team, the strong support for urban management law enforcement to achieve new promotion, new breakthroughs and new results, and the source of power for the continuous development of urban management law enforcement. All along, Beijing Haidian District Urban Management Comprehensive Administrative Law Enforcement Bureau (hereinafter referred to as "Haidian Urban Management") has thoroughly implemented the special action requirements and deployment of "strengthening the foundation, changing the style and building the image", paying attention to giving play to the cultural role, strengthening team building, coordinating law enforcement business and shaping a good image.

Moisten the heart with literature: spring breeze melts the rain and cultivates the initial heart

Team building is the primary premise and fundamental guarantee for doing a good job. Haidian Urban Management adheres to the construction of "legal urban management, service urban management, scientific and technological urban management, cultural urban management, public urban management and clean urban management", and uses the power of culture to continue to do a good job in ideological and political education, constantly consolidating the foundation of team development, enhancing team cohesion, centripetal force and combat effectiveness, and enhancing professional honor, team belonging and social identity.

Build a strong value concept. The foothold of urban management culture is to form the core value of urban management. Adhering to the value concept of "loyalty, dedication, pragmatism and honesty", Haidian Urban Management has formed the urban management spirit of "being especially hard-working, fighting, patient, dedicated and United", deepened the mechanism of "reporting at the whistle" and "handling complaints immediately", and practiced "77".

Improve the rules and regulations. Haidian Urban Management focuses on system construction, and strives to establish a rule-based, standardized and efficient rules and regulations system based on the principle of "strict stipulation, strict restriction and serious implementation". Revise and improve various systems, implement the record system of the whole process of law enforcement, implement the "double publicity" system and establish the "double random" spot check system, and strive to form a good pattern of "managing people with the system and doing things according to the system", which has laid a solid foundation for the development of all work.

Strengthen the education of clean government. Urban management law enforcement has a wide contact with the society and a close relationship with the interests of the masses, and it faces many risks of power and integrity. Haidian Urban Management is based on the requirements of strictly administering the Party in an all-round way, always putting discipline and rules ahead, establishing and improving the supervision mechanism for restricting the operation of power, earnestly fulfilling the main responsibility of building a clean and honest party style, grasping the "four forms" of supervision and discipline, and signing the "Responsibility Letter for Building a Clean and Honest Party Style" at different levels. Organize a warning education conference and carry out targeted analysis of accountability cases, hire party style and political style supervisors to carry out external supervision, organize a visit to the exhibition of "Anti-corruption is always on the road", strengthen the construction of team discipline and style, persevere in the fight against corruption and the special struggle to eliminate evils, focus on preventing and punishing unhealthy practices within the team, and strive to build an urban management law enforcement team with "firm politics, excellent style, strict discipline, honesty and pragmatism".

Promoting governance by writing: keeping integrity, innovating and fulfilling the mission

Based on the functional orientation of "comprehensive coordination, comprehensive law enforcement, comprehensive supervision and comprehensive service", Haidian Urban Management has transformed the achievements of cultural construction into the quality of environmental order, especially in the practice of resolving non-capital functions, formed a systematic and clear working idea, created many effective working mechanisms and standards, gnawed many "hard bones" and solved a number of hot and difficult problems that the masses strongly reflected.

Establish a "five-dimensional" evaluation standard. In the treatment of illegal construction, Haidian Urban Management firmly grasps the strategic positioning of the capital city, strictly implements the requirements of Beijing’s overall urban planning, follows the idea of "finding out the number, controlling the increment, reducing the stock and improving the quality", and follows the "two-for-one" policy of "reducing the burden on the city and empowering the development", and summarizes and refines the "five-dimensional" evaluation criteria. That is, whether to demolish a piece of green, whether to demolish a number of industries with high energy consumption, high pollution and high emission, whether to demolish a number of potential safety hazards, whether to demolish the space needed to make up for the shortcomings of urban functions and innovation and development, and whether to demolish the people’s sense of gain, marks that Haidian’s illegal construction management work has entered the quality era from the quantitative era, fills the gap in the quality evaluation basis of illegal construction management, and has become an important reference for Beijing’s illegal construction management work.

Construct a "four-line layout" system. According to the characteristics of multi-point, wide-ranging and easy-to-rebound environmental order management, Haidian Urban Management has built a working system of "four-line layout, multi-point promotion, classified policy, and long-term success" to co-ordinate all kinds of special law enforcement work. First, the source controls the "underground line", deepens the connection of law enforcement between departments, strengthens the supervision of the source, strengthens the off-site law enforcement methods, and focuses on the illegal activities such as slotting and digging, dust pollution on the construction site, illegal night construction, and leakage of muck transport vehicles. Remediation. The second is to comprehensively purify the "ground line", focus on rectifying the illegal activities of occupying roads that are highly concerned by the society and strongly reflected by the masses, and ensure the realization of the goal of "dynamic clearing". The third is to effectively beautify the "air line", strictly control illegal outdoor plaques and illegal small advertisements, and improve the quality of the visual environment. The fourth is to comprehensively control the "invisible line", implement the responsibility for safety production, and strive to eliminate potential safety hazards.

Establish a "outreach and internal cooperation" mechanism. Efforts have been made to eliminate the blind spots in law enforcement of environmental order issues in the border areas under the jurisdiction. With the goal of "beautiful border areas", the concept of "co-creation" and the method of "regional governance", Haidian Urban Management has innovatively established a linkage law enforcement mechanism of "outreach and internal cooperation", broken through administrative barriers, integrated power resources, strengthened law enforcement interaction, and implemented the working mode of "one whistle blowing and neighbors reporting", effectively mobilizing all responsible subjects and law enforcement subjects. In terms of "outreach", based on the principle of "equality, mutual trust, pragmatism and cooperation", we promoted joint cooperation with the surrounding six districts (Xicheng, Chaoyang, Fengtai, Shijingshan, Changping and Mentougou), jointly issued the Millennium Monument Declaration of "Beauty and Beauty, Creating Together", set up a collaborative management team for the boundary of the capital area (around Haidian), and signed cooperation agreements and agreements. In terms of "internal cooperation", we will promote exchanges and cooperation between the streets and towns in the region, build a community of environmental order responsibility, improve the efficiency of law enforcement coordination, enhance the joint efforts of urban management, and achieve win-win sharing through unified command and dispatch, unified management and control standards, unified law enforcement norms, unified law enforcement processes, and unified law enforcement efforts.

Shaping by writing: setting up a banner and showing off your style

Image is the life of the urban management law enforcement team. All along, Haidian Urban Management has focused on the overall situation, stood in front of the station, actively voiced and planned, carried out its work vividly, paid attention to presenting the highlights of its work in a three-dimensional and vivid way with various expressions and excellent cultural works, established a good public image, and formed a good trend of continuous improvement in team social evaluation.

Choose advanced typical figures from trees. Haidian City Management pays attention to going deep into the grass-roots front line, digging example stories and setting up models around. For example, Li Zhiqiang, an urban management hero who devoted himself to his mission, He Xiao, who volunteered to take care of the widowed elderly, Zhang Huailiang, who donated blood for as many as 180 times, Su Jinda, the captain of the demolition team who was good at pulling out the nail house, and Liu Xue, who actively participated in epidemic prevention and control. By selecting advanced typical figures around the tree, Haidian Urban Management has concretized, visualized and personalized the intangible urban management culture, which not only creates a good atmosphere of learning advanced, catching up with advanced and being advanced, but also plays an important role in singing the main theme, promoting truth, goodness and beauty, spreading positive energy and establishing new fashions.

Create excellent literary and artistic works. Relying on vivid and rich law enforcement practice, Haidian Urban Management has created a large number of literary and artistic works that are close to life, inspiring morale, warming people’s hearts and being loved by the masses in accordance with the cultural construction idea of "forging the soul of urban management, purifying the heart of urban management, standardizing the trip of urban management, cultivating the feelings of urban management and creating the articles of urban management".

Create a brand of urban management culture. Haidian Urban Management borrows the colloquial phrase "Urban Management is coming" that mobile vendors often shout to avoid punishment, giving it a new connotation of the times: now that urban management is coming, there is no need to avoid it. Urban management comes for everyone, for the beauty and order of the city, and for making the city warmer and better. Set up "Urban Management Literature Studio", and gradually form Haidian urban management cultural brand named after "Urban Management Comes", spread positive energy and establish a new image.

Strengthen the propaganda of news media. Haidian Urban Management attaches great importance to the positive reporting role of the news media, and has won more support, understanding and help from all walks of life by holding work achievement exhibitions and press conferences and launching "Urban Management Open Day" and other activities to eliminate cognitive prejudice and create a favorable atmosphere.