yuan

Yuan Dynasty (1206-1368)

xiao

night

jie

festival

February 26th, 2021 is the Lantern Festival, which is near the weekend. During the holidays, people and vehicles flow heavily. In order to ensure the safe and smooth road traffic during the holidays and create a good road traffic safety environment for celebrating the festival, the Traffic Management Bureau of Jilin Provincial Public Security Department issued the "Lantern Festival Two Announcements and One Prompt" in Changchun City, asking the majority of traffic participants to reasonably choose travel time, travel routes and travel modes, avoid travel peaks and easy-to-block sections, drive safely and travel safely.

Weather conditions during the Lantern Festival

During the Lantern Festival, expressways are not free. According to the "Implementation Plan for Exempting Small Bus Tolls for Major Holidays", the policy of free passage of 7-seat (including 7-seat) small bus expressways will be implemented for four national statutory holidays: Spring Festival, Tomb-Sweeping Day, Labor Day and National Day.

Prediction of traffic flow during Lantern Festival

It is estimated that the population flow in the Lantern Festival in 2021 is significantly lower than that in previous years, and there is a strong uncertainty in traffic flow. Before the holiday, the traffic flow will be relatively dispersed, and after the holiday, it will be more concentrated, and the road traffic flow in the bustling business district will increase greatly.

Traffic safety tips for Lantern Festival

1. During the Lantern Festival, family reunions with relatives and friends and short trips increase. Drivers are requested to travel at the wrong peak as much as possible. In case of traffic congestion, please obey the traffic police’s command, do not force traffic jams, and do not fight for roads.

2. Friends get together to celebrate the Lantern Festival and drink more. Drinking alcohol will lead to slow response and slow action, and the driver’s ability to control the vehicle will decrease. For the safety of you and others, please remember "drink without driving, drive without drinking!"

3. Take part in the Lantern Festival folk celebrations. Never drive or take overcrowded minivans or passenger vehicles. Never take tractors, low-speed trucks or illegally operate "black cars" to travel.

4. When driving minivans and passenger vehicles through icy wading roads, please keep driving at a constant speed, keep a distance from the vehicle in front, and do not brake suddenly to avoid side slip.

5. There are many people in tourist attractions, so drivers should pay attention to civility and courtesy, obey traffic signals, don’t make a sharp turn at intersections or narrow sections without traffic lights, and pay attention to slowing down when driving through crosswalks or intersections to avoid unnecessary traffic injuries.

6. During the festival, the traffic volume is heavy. If there is a traffic accident, please call the police in time. If there are no casualties and minor traffic accidents, you should leave the scene immediately after taking photos, and drive to an open place to negotiate or call the police for handling, so as to prevent traffic congestion or secondary accidents; If there are casualties, protect the scene, rescue them in time, and call the police immediately. Don’t be lucky enough to escape.

Expressway driving tips

First, prevent the car from being in bad condition

Before leaving the vehicle, check the vehicle and keep it in good condition.

Second, prevent improper overtaking of passing cars

Try to avoid overtaking, and when passing, the qualified party should take the initiative to stop for courtesy; At night, the lights are used to signal to ensure that they meet slowly under safe conditions.

Third, prevent turning too fast

When turning, you should slow down the speed ahead of time, hold the steering wheel steady and tap it slowly. When the line of sight is not good, turn left to the right as far as possible to expand the driving sight.

Four, prevent braking too fast

Concentrate on driving, try to use predictive braking, and make good use of the engine’s drag to slow down to avoid emergency braking.

The Lantern Festival will remain unchanged.

If you encounter an emergency on the expressway, please call the 24-hour alarm number in time: 0431-12122.

Original title: "Friendly Tips | Don’t forget traffic safety during the Lantern Festival reunion"

Read the original text

　　Recently, China’s economic indicators from January to July were released one after another, which aroused a lot of concern.

　　As the largest trading partner of more than 120 countries and regions in the world, the next trend of China’s economy affects the pulse of the global economy.

　　In the past ten years, the air routes of 11 international hub ports along the coast of China have increased by 60%. The maritime service network connects the major ports of more than 100 countries and regions, making it the country with the highest maritime connectivity in the world.

　　At present, the century-old changes and the century-old epidemic are intertwined, and countries around the world are deeply impacted. How should we understand the challenges that China’s economy is experiencing and the expectations of future growth?

　　And how to find the right coordinates to evaluate China’s economy?

　　Master Tan worked out an account with the authority.

01

Which epidemic prevention and control mode has the lowest cost?

A research team of the National Bureau of Statistics has made a model calculation on the relationship between epidemic prevention and control policies, macroeconomic policies and economic loss rate in various countries since the outbreak of the COVID-19 epidemic. The results show that:

　　From 2020 to the first half of 2022, the total economic loss rate of China was only 2.3% under strict prevention and control.

　　However, the economic loss rate under tight prevention and control (such as Japan and South Korea), passive prevention and control (such as Germany and France) and passive prevention and control (such as the United States and Britain) reached 3.9%, 5.5% and 5.9% respectively.

　　At the same time, after excluding the impact of macroeconomic policies, China’s economic loss rate dropped to.floor level.

　　The international media pointed out in an article entitled "China’s policy of" dynamic clearing "of COVID-19 infection contains lessons for other countries" that China’s anti-epidemic policy of "dynamic clearing" has achieved the goal that every country sought two years ago: low mortality and as little economic chaos as possible.

　　China’s epidemic prevention model has been achieved.Give consideration to anti-epidemic and production developmentThe effect.

　　A typical example is that in the first half of this year, China’s export data became the bright spot of growth, while the economic growth expectations of major countries in the world were declining.

　　02 　

　　Why has China become a global lifeline?

　　This is one of the perspectives of epidemic prevention cost accounting. China insists on "dynamic zero clearing", which reduces the manpower, material resources and economic and social costs as much as possible, in exchange for overall economic and social stability.

　　Behind China’s low economic loss rate is the stability and toughness of China’s supply chain and industrial chain under the policy of "dynamic clearing".

　　In the past two years, repeated outbreaks have made this more prominent.

　　Recently, Tan Zhu chatted with Yan Ci, the chief representative of China, the global container shipping logistics giant Maersk Group.

　　The year when Maersk invested in the first fully automated storage project in China was 2020, when the epidemic had just begun.

　　Maersk has a reason to dare to cast this project against the wind.

　　At the China International Fair for Trade in Services in 2020, Yanci praised the company for maintaining normal operation and uninterrupted supply chain with the help of China government.

　　During the epidemic, China fully guaranteed the production of enterprises with a stable soft and hard environment. The goods manufactured in China are continuously transported to the world through logistics companies like Maersk.

　　According to the statistics of the United Nations Conference on Trade and Development,During the epidemic, China’s share of global merchandise exports increased from 13% in 2019 to 15% by the end of 2021..

　　Among them, China’s share in global electronic products exports increased from 38% in 2019 to 42% in 2021, and its share in textile exports increased from 32% to 34%.

　　China’s increased export share has become the "lifeline" for countries such as the United States and Britain to maintain their operations.

　　In 2020, when the epidemic just broke out, 83% of the imported masks in the United States were made in China, two-thirds of the protective clothing came from China, and 90% of the imported box refrigerators specially used for storing vaccines came from China, showing an explosive growth.

　　The epidemic prevention and control in China has stabilized the industrial chain and supply chain, making China a ballast stone to meet the needs of global epidemic prevention, production and life.

　　Stability in the face of wind and rain comes from the accumulation of a sword in ten years.The "Decoding Decade" broadcast by the main station is the best example.

Despite the epidemic, the number of China-Europe trains that are still running smoothly in the Eurasian continent has exploded in this decade, reaching nearly 900 times that of the opening year. Now, there are an average of 42 trains running between China and more than 190 European cities every day.

In the complicated global epidemic situation, stable policies and environment are more attractive, and the keen international capital flow is very convincing.

A few days ago, the Ministry of Commerce announced that from January to July this year, the actual amount of foreign capital used nationwide was 798.33 billion yuan, an increase of 17.3% on a comparable basis.

Investment is confidence.

　　03　　

　　Who has more confidence in China?

　　You can look at the four sources of investment in China highlighted by the Ministry of Commerce:

　　The United States, which has failed to prevent and control the epidemic, has increased its investment in China by 36.3%, and the rest of the countries are also allies that the United States is trying to win over.

　　You know, for a long time in the past, a focus of American diplomacy was to build small courtyards and high walls on the industrial chain with these countries as the axis.

　　But what is it?as the trend of the times indicatesMultinational enterprises have given their choices by voting with their feet.

　　According to the 2022 White Paper on American Enterprises in China released by the American Chamber of Commerce in China this year, more than two-thirds of the member companies continue to list China as the primary market.

　　Starbucks, a Seattle-based coffee chain, is committed to opening 6,000 stores in China before the end of the year.

　　Germany, in the first half of this year, set a record high for its investment in China in the first half of this year since 2000. Among the industries in which Germany increased its investment in China, there was its manufacturing "crown jewel" — — Automobile industry.

　　This year, German Volkswagen, which has been producing and operating in China for nearly 40 years, set the first subsidiary of its software company CARIAD in China — — This is also CARIAD’s first overseas subsidiary.

　　Nearly 40 years ago, the presence of Volkswagen once planted the seeds of growth for China automobile industry.

　　Today, in the eyes of the public, the establishment of a new factory in China, which ranks first in the world in the new energy automobile industry, represents the hope of the public.

　　Bringing the "leader" of China’s top industries to China means more precious confidence besides economic considerations.

　　From a global perspective, the United States, Japan, South Korea and Germany are the economic leaders in America, Asia-Pacific and Europe respectively, and they are also the weathervanes in their regions. Their choices are very convincing.

　　In fact, the Americans themselves have long forgotten: China is one of the countries with the highest total rate of return on foreign direct investment in the United States.

　　According to the U.S. Department of Economic Analysis, from 2000 to 2020, the average rate of return on American direct investment in China is14.7%, much higher than the US overseas direct investment.9.7%Yield.

　　On the contrary, if American companies reduce their investment in China by half, it will cause very direct damage to the American economy, and the one-time loss of gross domestic product (GDP) will be as high as 500 billion US dollars.

　　Even during the COVID-19 epidemic, the overall rate of return of foreign investment in China is still rising. In 2021, foreign investors can still get a rate of return of over 6% when they invest in China.

　　From a longer time dimension, the rate of return on investment in China in 2020 and 2021 remains at a stable level compared with before.

　　Under the epidemic, it remains stable, which is very telling.

　　Pan Yuanyuan, an international investment expert at China Academy of Social Sciences, told Tan Zhu:

　　The first characteristic of foreign direct investment is the long time period; Second, foreign-funded enterprises will also participate in management, bringing their own technology, experience and channels to China, and combining them with China’s resources for transformation. Therefore, unlike short-term speculative investment in the securities market, direct investment pays more attention to the fundamentals of the economy and is also more alert to risks and uncertainties.

　　In other words, the most important thing for foreign direct investment is the stability of a country’s economic expectations.

　　04

　　Where does the stability of China’s economic expectations come from?

　　Recently, the International Monetary Fund also increased the RMB weight in the Special Drawing Rights (SDR) from 10.92% in 2016 to 12.28%.

　　This figure is the confidence of the international community in the stability of China’s economy and financial market, and also the recognition of effective epidemic prevention and control in China.

　　In 2020, under the epidemic crisis, countries’ economic policies to deal with the impact are completely different.

　　Countries represented by the United States, passive prevention and control, but in order to get quick results in the short term, have adopted unlimited quantitative easing policies.

　　From the second quarter of 2020 to the first quarter of 2021, the year-on-year growth rate of M2 in the United States remained above 20%, and the average growth rate of M2 after the epidemic was about 10 percentage points faster than that before the epidemic.

　　Moreover, the United States has repeatedly introduced large-scale economic rescue bills. In 2021, the fiscal deficit ratio reached 12.4%, even higher than the historical high of 9.8% during the financial crisis in 2009.

　　The "strong medicine" seems to be effective quickly, but it has led to bad consequences.

　　During the epidemic, the United States not only ranked among the countries involved in the survey with an economic loss rate of 6.5% (excluding the impact of macroeconomic policies). The more direct performance is that the inflation level in the United States has reached a 41-year high.

Inflation in the United States not only makes American enterprises and consumers bear high production and living costs, but also transfers the crisis to the whole world.

　　According to the assessment of the Bank for International Settlements, the annual inflation rate of nearly 60% developed economies exceeds 5%, the highest level since the late 1980s. The inflation rate of more than 50% developing countries has also exceeded 7%.

　　The rapid interest rate hike by the Federal Reserve in response to inflation has expanded the debt scale of emerging market countries. According to the International Monetary Fund, there are currently 38 developing countries facing debt risks.

　　Under the impact of global inflation and the Federal Reserve’s interest rate hike, Sri Lanka was forced to declare bankruptcy due to "insolvency" and became the first new market country to default on its sovereign debt in 2022.

　　Compared with the strong stimulus measures of the United States, during the epidemic, China’s macroeconomic policies were always guided at a steady pace. In the first half of this year, the national consumer price index (CPI) rose by 1.7% year-on-year, far below the level of European and American countries.

　　Because of this, the US dollar index has risen by more than 11% this year, and the depreciation of the euro, pound and yen against the US dollar is between 10% and 17%. Compared with these major global currencies, the performance of RMB is relatively stable — — It depreciated by about 5.8% against the US dollar.

　　As Lu Jinyong, director of the university of international business and economics Foreign Direct Investment Research Center, said, China still gives people an expectation and hope — — A growth expectation, profit expectation and better and better hope.

　　One of the articles in the international media commenting on China’s economy was titled "China’s economy has hidden power".

　　What are the hidden forces of China’s economy?

　　It is to plan development and safety as a whole, and it is a prominent problem to deal with economic development with systematic concept.

　　It is the wind and waves that are high, but it is as tough as a rock, and it is slow and steady, and it has its own sky.

Camp of Wu ‘a Highway Project Department of China Hydropower Company. On January 28th, the project department was attacked by Sudanese rebels, and 29 China workers were kidnapped. Information photo This version of the picture is based on the website of China Hydropower Corporation.

Asphalt pavement construction of Sudan Wu ‘a highway. Information photo

　　29 kidnapped Sudanese workers are still under the control of anti-government forces and are in South China; The whereabouts of one abductee is unknown.

　　■ "The Chinese enterprise Sudan was attacked and more than 20 Chinese were missing" tracking.

　　Comprehensive Xinhua News Agency The Embassy of China in Sudan confirmed on the 30th that 17 China workers of China Company who were attacked a few days ago have been transferred to a safe place by Sudanese government forces.

　　In addition, 29 previously kidnapped China workers are still under the control of Sudanese rebels.

　　A total of 29 China workers were abducted.

　　A person in charge of China’s embassy in Sudan told Xinhua News Agency that China Hydropower Corporation was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau) at a highway project site in South Kordofan, Sudan, and 29 China workers were kidnapped. Other personnel in the construction site scattered and hid near the construction site in time. Sudanese government forces then found 17 China workers and moved them to a safe place.

　　At present, the Embassy of China in Sudan and other relevant departments in China are continuing to communicate with the Sudanese side and actively rescue the 29 China workers who were abducted.

　　The embassy sent a working group to assist in the rescue.

　　China’s embassy in Sudan said on the 30th that it had sent a four-member working group to help the Sudanese government rescue 29 China workers who were abducted by local rebels.

　　An embassy official said that a working group consisting of three diplomats, including the Political Counselor, and a person in charge of China Hydropower Corporation went to Bailly, the capital of North Kordofan State, to meet 17 China workers who were safely transferred by Sudanese government forces. Subsequently, the working group will participate in helping to rescue the hijacked workers in China.

　　An official of China’s embassy in Sudan said that all communications between the kidnapped China people and the outside world were cut off. South Kordofan, where the attack occurred, borders South Sudan and is one of the most rampant areas of anti-government armed activities. Anti-government forces are mainly entrenched in the Nuba Mountains in the state.

　　There are 47 China workers on the construction site.

　　On the 28th, a highway project site of China Hydropower Corporation in South Kordofan, Sudan was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau).

　　At the time of the incident, there were 47 China workers in the construction site, 29 of whom were abducted by anti-government forces, and the other 18 workers scattered and hid near the construction site in time. The Sudanese government forces then found 17 China workers who were not abducted and moved them to a safe place, but the whereabouts of one China worker are still unknown, and the Sudanese government forces are continuing to search for his whereabouts.

　　An official of China’s embassy in Sudan said that 29 kidnapped China workers are still under the control of anti-government forces.

　　■ reaction

　　The Ministry of Commerce issued a security reminder.

　　The Ministry of Commerce issued a message yesterday, reminding China’s relevant enterprises and personnel in Sudan to do a good job in safety precautions, pay close attention to the changes in the local security situation and ensure the safety of life and property.

　　"There is no problem in the capital." Mr. Liu, an employee of China Hydropower Company who works in Khartoum, said that the situation in Khartoum, the capital of Sudan, is relatively safe and life has not had much impact. The Embassy and the Commercial Counsellor’s Office require Chinese companies in the Soviet Union to be vigilant and take various measures to ensure safety.

　　According to Mr. Liu, in Sudan, Chinese specially grows vegetables from China and supplies them to Chinese-funded units. South Kordofan, Sudan, which was attacked on the construction site in China, is located on the border between North and South Sudan. Usually, the living conditions of workers are quite good, and the company has uniform accommodation standards. Like Khartoum, the food we eat is also grown in Chinese and then delivered.

　　According to a senior official of a state-owned investment enterprise who once lived in Sudan, both state-owned enterprises and private enterprises in China have many projects in Sudan. In the area north of Khartoum, because of the low population density, the people are very comfortable and the social order is good, but there is always a conflict between herders and aborigines at the junction of the south and the north. According to its introduction, most of the state-owned projects are in the north, but they are gradually going to the south. The hydropower highway project in this accident belongs to the famous "Six Roads and One Bridge" project in South Kordofan, where there are many conflicts.

　　■ statement

　　"Beifangju or pressure the government by kidnapping"

　　In response to the hijacking incident, the reporter interviewed He Wenping, a researcher at the African Institute of the Chinese Academy of Social Sciences. He Wenping pointed out that this is a rare large-scale kidnapping of China workers in recent years. She thinks that the kidnapping is unlikely to be aimed at China workers, possibly for financial purposes, and it is unlikely to have much impact on China’s investment in Sudan.

　　Since the Northern Bureau has not indicated the purpose of kidnapping China workers so far, He Wenping analyzed two possibilities. First, it was politically motivated. Because of its anti-government armed nature, the Northern Bureau may have pressured the government by kidnapping China workers, so as to get the government to agree to some of their demands; The second possibility is the purpose of money, that is, kidnapping for ransom He Wenping also pointed out that because the kidnapping place is the focus of the conflict between the Northern Bureau and the government forces, it does not rule out the possibility that the Northern Bureau did not plan it, but just stole the China workers.

　　He Wenping pointed out that the hijacking incident raised a new problem for China’s overseas investment, that is, how to consider the security cost of outsourced projects, such as the construction of projects in a complicated country like Sudan, and the risk level naturally increased. He Wenping pointed out that although unstable factors increase the cost of engineering safety, certain strategies can be adopted to balance risks. For example, assess and investigate the risk areas in Africa, classify the risk levels, and observe the changes of local risk levels at any time.

　　■ progress

　　"Some robbed China workers were rescued" is not true.

　　On the 30th, members of the Sudanese delegation attending the 18th African Union Summit in Addis Ababa denied reports that 29 China workers kidnapped in Sudan had been partially rescued.

　　The member of the Sudanese delegation, who asked not to be named, said that 29 Sudanese workers kidnapped in the border area between Sudan and South Sudan are currently in South China, and the report that some of the kidnapped workers were rescued is not true. He said that the Sudanese side kept close contact with the kidnappers and would do everything possible to rescue the workers in China.

　　Earlier, foreign news reported that Sudanese government forces successfully rescued 14 China workers abducted by anti-government forces on the 30th. Our reporter connected Liu Zhenyong, spokesmen of the China Embassy in Sudan, and told reporters that the Sudanese military rescued 17 workers from China. These 17 workers were not the 29 abducted China workers, but other workers hiding near the Chinese camp. These people were not injured. For safety reasons, Liu Zhenyong said that the details of the rescue and the location of the rescued workers could not be disclosed.

　　He said that at present, the embassy is closely carrying out search and rescue work, actively contacting relevant Sudanese departments, and will disclose the progress to the outside world in a timely manner, but can not disclose specific details for the time being.

　　Armed groups promised to release China workers.

　　In the early morning of January 30th, Beijing time, Yasser arman, secretary general of Sudan People’s Liberation Movement (Northern Bureau), an anti-government armed force in Sudan, said in an interview with CNTV reporter that Sudan People’s Liberation Movement (Northern Bureau) would never oppose China and Chinese, and guarantee the safety of China workers and release them.

　　Arman also said: "We are a force for peace, stability and global coexistence. The leadership of Sudan People’s Liberation Movement (Northern Bureau) and myself — — The Secretary-General and Chairman are doing their best to get accurate information about Chinese’s detention from our troops at the front line in South Kordofan. If China citizens are with the army of the Sudan People’s Liberation Movement (Northern Bureau), please rest assured that we will ensure their safety and release them. "

　　■ The kidnapping of China workers in Sudan.

　　On October 3, 2011, a PetroChina worker was killed by unidentified gunmen in South Kordofan, Sudan, and another was injured.

　　On October 18, 2008, nine employees of PetroChina were kidnapped by local rebel militants at a construction site in southwest Sudan, five of them were killed and four were rescued.

　　On March 26th, 2004, two China workers were killed by mobs in Sudan. They were pilots of Sudan Project Department of Liaohe Oilfield Road Construction Company under China Petroleum and Natural Gas Group Corporation.

　　This version of the manuscript (except signature) is integrated with CCTV.

　　Our reporter Danielle Courbe Chu Xinyan Jin Yu Shen Yuqing and other reports.

　　People’s Daily Online, Zhengzhou, October 1 (Wang Pei) On September 30, two caring citizens of Zhengzhou, Sui Xianjie and Fan Xiaojun, donated hematopoietic stem cells at the People’s Hospital of Henan Province at the same time, sending hope of rebirth to two patients with hematological diseases, becoming the 282nd and 283rd hematopoietic stem cell donation volunteers in Zhengzhou and the 795th and 796th hematopoietic stem cell donors in Henan respectively. Throughout September, 16 caring volunteers in Henan successfully donated hematopoietic stem cells, setting a new monthly donation record. On September 20th, 5 volunteers donated, setting a new daily donation record. In September, Henan was full of positive energy.

　　Sui Xianjie, who works in Zhengzhou, is 36 years old. In 2011, he joined the database of hematopoietic stem cell donors in China, expecting to contribute his love to save lives one day. After a long wait of 8 years, on June 25, 2019, Sui Xianjie received a notice that he had successfully matched a leukemia patient. At that time, Sui Xianjie was pregnant with her lover, because her family worried that the donation would have an impact, and Sui Xianjie was in a dilemma. After learning from many sources, Sui Xianjie learned that donating hematopoietic stem cells would not affect fertility, so he persuaded his family and won their support and understanding.

　　Fan Xiaojun, who is currently working in Xinzheng, is a post-90 s dad. At the age of 27, he is a private enterprise employee. Fan Xiaojun, who is kind by nature, took an active part in all kinds of caring activities when he was in school. On March 16th, 2016, in a voluntary blood donation activity, Fan Xiaojun, who is studying in Zhengzhou Institute of Science and Technology, learned about and joined the information of hematopoietic stem cell donors in China. In July 2019, Fan Xiaojun received a phone call from Zhengzhou Red Cross Society and learned that his initial matching with a blood patient was successful. Although two years have passed, Fan Xiaojun has gone from campus to society and has become a husband and father, but the promise he made during his school days is still in his mind. After receiving the notice, he agreed to donate without hesitation. After successfully passing the processes of high-resolution matching and physical examination, Fan Xiaojun’s donation is scheduled for September 30, 2019. At this time, Fan Xiaojun’s lover is still pregnant with a second child. Although it was busy at home, Fan Xiaojun’s family gave him the greatest support, so that he had no worries.

　　The Red Cross Society of Henan Province reminds that if Henan patients need unrelated hematopoietic stem cell transplantation, they can search for matching through seven hospitals including Henan Cancer Hospital, Henan Provincial People’s Hospital, First Affiliated Hospital of Zhengzhou University, Zhengzhou Third People’s Hospital, Luoyang Central Hospital, First Affiliated Hospital of Henan University of Science and Technology and Xinxiang Central Hospital, and the Chinese Bone Marrow Bank will provide free services for all patients.

State and municipal people’s governments, provincial committees, offices, departments and bureaus:

　　The Provincial Department of Culture, the Commission of Industry and Information Technology and the Department of Finance have agreed with the provincial people’s government to revitalize Yunnan’s traditional crafts, and are hereby forwarded to you, please implement them carefully.

　

　

General Office of Yunnan Provincial People’s Government

August 10, 2018

　　(This piece is publicly released)

　

Yunnan Traditional Craft Revitalization Action Plan

Provincial Department of Culture, Provincial Committee of Industry and Information Technology, Provincial Department of Finance

　　In order to conscientiously implement the spirit of the Notice of the General Office of the State Council on Forwarding the China Traditional Craft Revitalization Plan of the Ministry of Culture and other departments (Guo Ban Fa [2017] No.25), strengthen the protection of intangible cultural heritage, revitalize traditional crafts, and combine the reality of our province, this plan is formulated.

　　The traditional craft mentioned in this plan refers to the production craft and related products with historical inheritance and national or regional characteristics, which are closely related to daily life and mainly use manual labor. It is a creative manual labor and individualized production, which has irreplaceable characteristics in industrial production, mainly including representative projects of intangible cultural heritage such as traditional skills, traditional fine arts and traditional medicine processing.

　　I. Significance

　　Traditional craft contains Chinese cultural values, ideological wisdom and practical experience, and is an important part of intangible cultural heritage. Revitalizing traditional crafts is conducive to inheriting and developing excellent traditional cultures of all ethnic groups and enhancing cultural self-confidence; It is conducive to improving the enthusiasm of traditional craft inheritors and cultivating subsequent talents; It is conducive to stimulating creative vitality and inheriting endangered or degraded excellent technologies and elements; It is conducive to giving full play to the creativity of manual labor and cultivating and promoting the craftsman spirit of Excellence; It is conducive to expanding employment and entrepreneurship in urban and rural areas, promoting cultural consumption, achieving precise poverty alleviation and boosting rural revitalization.

　　The traditional crafts in our province have a long history and various categories. There are nearly 150 traditional crafts in the national and provincial intangible cultural heritage representative projects. Our province is a province that put forward and implemented the folk craft of "Jin Mu Earth-Rock Cloth" as the core format earlier to promote the development of local cultural industry. Implementing the traditional craft revitalization plan is of great significance to promoting the construction of a strong province of ethnic culture and creating a world-class "healthy living destination card".

　　Second, the overall requirements

　　(1) Guiding ideology. Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we should fully implement the spirit of the 19th National Congress of the Communist Party of China, follow the guidelines for the protection of intangible cultural heritage, improve the inheritance ability and level of intangible cultural heritage, promote the rational utilization of intangible cultural heritage resources, make traditional crafts enter the contemporary society, integrate into modern life, and fully reflect the creative value of manual labor.

　　(2) Basic principles. Adhere to the basic principles of organic unity of intangible cultural heritage protection and utilization, creative transformation and innovative development of traditional culture, so that traditional crafts can be widely used in modern life. Respect the excellent national traditional culture, adhere to the craftsman spirit, stimulate creative vitality, promote employment and increase income, and adhere to green development.

　　(3) Work objectives. By 2020, the inheritance and innovation ability, industry management level, market competitiveness and the promotion of urban and rural employment of traditional crafts will be significantly improved, and a number of traditional craft themes and product varieties will be formed, and a number of well-known brands with high design and production levels will be cultivated, and a group of talents with strong inheritance and innovation ability will be cultivated. Announce 30 provincial-level catalogues of traditional crafts revitalization, and strive to achieve more than 14 national-level catalogues of traditional crafts revitalization, with more than 20 representative inheritors of national intangible cultural heritage of traditional crafts and more than 130 representative inheritors of provincial-level intangible cultural heritage of traditional crafts; There are more than 5 masters of arts and crafts in China and more than 100 masters of arts and crafts in Yunnan.

　　III. Main tasks

　　(a) the establishment of provincial traditional craft revitalization directory. Based on the list of representative projects of provincial intangible cultural heritage, establish a provincial catalogue of traditional craft revitalization for traditional craft projects with certain inheritance foundation and production scale, promising development prospects, helping to promote employment and accurate poverty alleviation. Dynamic management of projects listed in the provincial revitalization catalogue, and key support for endangered projects. States, cities, counties and districts are encouraged to establish the catalogue of traditional craft revitalization at the corresponding level with reference.(The Provincial Department of Culture takes the lead; Provincial Department of Finance, with the cooperation of state and municipal people’s governments)

　　(2) Strengthen the team of traditional craft inheritors. Improve the declaration, evaluation and management system of representative inheritors of representative intangible cultural heritage projects at the provincial, prefecture and county levels. Encourage young and middle-aged inheritors of skilled and qualified traditional crafts to declare and enter the representative inheritors of representative projects of intangible cultural heritage at all levels, mobilize the enthusiasm of the younger generation to engage in traditional crafts, and form a reasonable talent echelon. Encourage the establishment of intangible cultural heritage workshops (institutes, rooms and spots) or studios for masters and famous artists, and support the representative inheritors of intangible cultural heritage of traditional crafts and masters of arts and crafts to teach with apprentices and cultivate successors. Teaching artists with apprentices and improving the quality of works are the contents of the assessment of representative inheritors of intangible cultural heritage of traditional crafts. Guide and support residents and villagers to actively participate in traditional crafts, cultural and creative activities, and expand the audience and influence.(The Provincial Department of Culture takes the lead; Provincial Industry and Information Technology Commission, Ethnic and Religious Commission, with the cooperation of the people’s governments of the states and municipalities)

　　(3) Strengthen the training of people who inherit traditional crafts. Relying on Yunnan University, Yunnan University for Nationalities, Yunnan Art College, Dali University, Yunnan Vocational College of Culture and Art, Yunnan Technician College and other institutions of higher learning and intangible cultural heritage training bases, organize traditional craft holders, practitioners and other inheritors to participate in research, study and training, improve their learning ability, cultural literacy, aesthetic level and innovation awareness, and enhance their inheritance potential. Organize outstanding inheritors, craftsmen, design and management personnel to carry out roving lectures at the location of traditional craft projects, and hold a series of activities of "inheritor dialogue" to expand the training of inheritors. Advocate the people who inherit to learn actively, encourage peers or cross-industries to learn from each other, improve the skill level and enhance the ability of re-creation.(The Provincial Department of Culture takes the lead; Provincial Department of Education, Ethnic and Religious Affairs Commission, Department of Human Resources and Social Security, Department of Finance, with the cooperation of the people’s governments of the states and municipalities)

　　(four) to strengthen the construction and research of traditional craft related disciplines. Support qualified colleges and universities, vocational colleges and technical colleges to set up traditional craft-related majors and courses, and cultivate traditional craft professionals with technical skills and theoretical research talents. Support qualified vocational colleges to strengthen the construction of traditional craft specialty and cultivate technical and technical talents with good cultural and artistic quality. Actively promote the modern apprenticeship system, build a number of skill master studios, and encourage representative inheritors of intangible cultural heritage of traditional crafts to participate in vocational education and research. Support qualified institutions of higher learning to help people who inherit traditional crafts improve their academic level. Encourage institutions of higher learning, research institutions and enterprises to set up traditional craft research bases and key laboratories. On the basis of maintaining excellent traditions, explore the organic integration of handicraft skills with modern science and technology, process equipment, improve the level of material handling, and effectively strengthen the transformation of achievements. Relying on the research base of intangible cultural heritage in our province, we will strengthen the excavation, recording and arrangement of traditional crafts. For endangered traditional craft projects with unique historical significance, we will speed up the implementation of rescue records and implement protection and inheritance measures. Encourage the publication of books on traditional craft research and practical achievements.(The Provincial Department of Culture takes the lead; Provincial Commission of Industry and Information Technology, Department of Education, Department of Human Resources and Social Security, with the cooperation of the people’s governments of various states and municipalities)

　　(5) Improve the overall quality and market competitiveness of traditional craft products. Encourage enterprises, universities and relevant units with strong design capabilities to set up workstations in traditional craft projects in our province to help local traditional craft enterprises and practitioners solve technological problems and enhance their awareness of quality, quality, brand and market; Combined with the needs of modern life, we should improve design, materials and production, introduce modern management system, carry out extensive quality improvement actions, comprehensively strengthen quality management, improve product design and production level, improve product quality, expand the market, and cultivate well-known brands of traditional crafts with national characteristics. Encourage practitioners of traditional crafts to sign their works or products or use their hands as signs, and support the development of modern handicrafts based on manual labor and rich cultural connotations. Encourage traditional craft enterprises and practitioners to rationally use the intellectual property system, register product trademarks, and protect trade secrets and innovations. Support qualified regions to register geographical indication certification trademarks or collective trademarks. Cultivate 10 well-known brands of traditional crafts with national characteristics; Seriously run Dali traditional craft workstation, and promote experience from point to area; Establish provincial-level traditional craft workstations in mature States and cities to expand demonstration and guidance. Encourage all localities to establish traditional craft industry organizations and study and formulate product quality industry standards.(The Provincial Department of Culture takes the lead; Provincial Cultural Property Office, Provincial Industry and Information Technology Commission, Education Department, Civil Affairs Department, Finance Department, Intellectual Property Office, with the cooperation of state and municipal people’s governments)

　　(6) Broaden the display and marketing channels of traditional craft products. Encourage the establishment of exhibition and sales places for traditional craft products in historical and cultural blocks, villages and towns, natural and cultural scenic spots and traditional craft projects where traditional crafts are concentrated, and focus on displaying, publicizing and promoting traditional craft products with national or regional characteristics. In the "Cultural and Natural Heritage Day", intangible cultural heritage exhibitions, cultural industry fairs, tourism promotion and other festivals and exhibitions, traditional craft exhibitions will be held, and more exhibition and trading platforms will be built to help promote and sell traditional craft products. Make full use of platforms such as "One Mobile Phone Tour Yunnan" and "Cultural Yunnan Cloud" to provide e-commerce services and broaden the promotion, display and sales channels of traditional craft products. Give full play to the role of industry organizations and expand the cooperation channels of traditional crafts in design and development, exhibition sales and technical support. Actively integrate into and serve the national "Belt and Road" construction, support qualified traditional craft enterprises to "go global" and expand the export of products and services.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Department of Commerce, Foreign Affairs Office, Tourism Development Committee, with the cooperation of the people’s governments of various states and municipalities)

　　(seven) focus on promoting key projects for the revitalization of traditional processes. Make full use of the advantages of intangible cultural heritage resources in our province, and combine the distribution and inheritance of traditional crafts in our province to determine a number of key projects and give them support. Through content innovation and scientific and technological innovation, efforts will be made to promote the all-round cooperation between Dali Bai Tie-dyeing, Jianchuan Woodcarving and Heqing Silverware, three national intangible cultural heritage inheritors (Dali Puzhen Bai Tie-dyeing Co., Ltd., Jianchuan Xingyi Classical Woodcarving Furniture Factory, Heqing Li Xiaobai Cultural Heritage Co., Ltd.) and the Central Academy of Fine Arts and Yunnan Art College. Promote the development of traditional craft projects such as embroidery, brocade, batik, purple pottery, black pottery, black copper and silver, hand-made paper, stone carving and jade carving in our province. Actively explore effective ways of "non-legacy+poverty alleviation", intensify the revitalization of traditional crafts in poverty-stricken areas, support poverty-stricken areas to explore the establishment of poverty-stricken employment workshops for intangible cultural heritage, and give full play to the role of traditional crafts in helping accurate poverty alleviation.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Industry and Information Technology Commission, Education Department, Finance Department, Poverty Alleviation Office, with the cooperation of state and municipal people’s governments)

　　(eight) to strengthen the protection of cultural and ecological environment related to traditional crafts. The towns, villages and blocks with concentrated traditional crafts in our province are evaluated and screened, and the overall protection is implemented through the construction of national traditional cultural and ecological protection zones. In the construction of two national cultural and ecological protection experimental zones, Diqing National Cultural and Ecological Protection Experimental Zone and Dali Cultural and Ecological Protection Experimental Zone, and 85 provincial national traditional cultural and ecological protection zones, attention should be paid to protecting the cultural space and ecological environment related to traditional crafts. Strengthen the protection of the ecological environment, encourage the research and development of green materials, improve the technological process, reduce the total discharge of pollutants, and ensure that the discharge reaches the standard. Guide and support the use of alternative materials to inherit the relevant skills with ivory and other rare animal and plant resources as raw materials.(The Provincial Department of Culture takes the lead; Provincial Ethnic and Religious Committee, Environmental Protection Department, and the people’s governments of various states and municipalities cooperate)

　　(nine) to carry out the popularization of traditional crafts education and exchanges and cooperation. Vigorously carry out activities such as intangible cultural heritage entering the campus, classroom, teaching materials, community and rural areas. Support schools to organize and carry out traditional craft experiences and competitions that reflect regional and national characteristics, improve young people’s hands-on ability and creativity, and deepen their understanding of traditional crafts. Give full play to the role of cultural centers, libraries, museums, etc. at all levels, and carry out activities such as exhibitions, experiences, lectures, trainings, etc. of traditional crafts for communities and rural areas, so as to enrich the cultural life of the masses and enhance the social identity of traditional crafts. Vigorously organize representative inheritors of intangible cultural heritage of traditional crafts to participate in expositions, exhibitions or exhibition activities. Organize representative inheritors, enterprises and industries of intangible cultural heritage of traditional crafts.Organize representatives to carry out international exchanges and training for countries all over the world, especially South Asia and Southeast Asia. (The Provincial Department of Culture takes the lead; Provincial Department of Education, Foreign Affairs Office, with the cooperation of state and municipal people’s governments)

　　Fourth, safeguard measures

　　(1) Strengthen cooperation and cooperation. Governments at all levels should attach great importance to it, strengthen overall coordination and cooperation, take the revitalization of traditional crafts as an important part of the development and prosperity of cultural undertakings and industries, fully tap and utilize national cultural resources in our province, give play to the typical leading role of production protection demonstration bases and traditional craft workstations, strengthen the protection and inheritance of traditional crafts, and actively explore effective ways and methods to revitalize traditional crafts.(State and municipal people’s governments are responsible)

　　(2) Improve policy support. Make use of existing capital channels to give appropriate support to projects related to traditional crafts that meet the requirements and the development of traditional crafts in characteristic cultural industries. Incorporate the infrastructure construction of traditional craft display and learning into the cultural tourism promotion project during the 13 th Five-Year Plan period. Traditional craft enterprises can enjoy preferential tax policies in accordance with the provisions if they meet the conditions of current preferential tax policies for small and micro enterprises and high-tech enterprises.(The Provincial Department of Culture takes the lead; Provincial Development and Reform Commission, Industry and Information Technology Commission, Finance Department and Provincial Taxation Bureau)

　　(3) Strengthening financial services. Explore the establishment of intangible assets evaluation criteria system for traditional craft enterprises, build a provincial-level investment and financing platform for cultural industries, support the establishment of intellectual property trading platform for traditional crafts, and support the financing development of qualified traditional craft enterprises. Encourage financial institutions to develop financial products and services suitable for the characteristics of traditional craft enterprises, and strengthen investment and financing support and services for traditional craft enterprises. Guide banks to carry out pledge loans such as equity, warehouse receipts and accounts receivable, and support traditional craft enterprises to use credit enhancement measures such as guarantee and insurance to reduce their dependence on fixed assets mortgage. Encourage qualified traditional craft enterprises to directly raise funds in the capital market, and encourage insurance funds to support traditional craft enterprises on the premise of compliance with laws and regulations. Establish the project library of traditional craft enterprises and build the working mechanism of bank-enterprise docking.(Provincial Finance Office takes the lead; Provincial Cultural Office, Provincial Commission of Industry and Information Technology, Department of Finance, Department of Culture, with the cooperation of the people’s governments of the states and municipalities)

　　(4) Integrate social forces. Support provincial state-owned cultural enterprises and domestic and foreign brand enterprises to integrate social forces. Actively play the guiding role of financial funds and encourage social forces to set up traditional craft enterprises. Construction of traditional craft exhibition, learning places and public service platforms, holding publicity, training, discussion and exchanges and cooperation of traditional crafts.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Commission of Industry and Information Technology, Department of Finance, and people’s governments of various states and municipalities)

　　(5) Strengthen supervision and inspection. Strengthen the supervision and management of national cultural and ecological protection experimental zones, provincial ethnic traditional cultural and ecological protection zones, intangible cultural heritage productive protection demonstration bases, intangible cultural heritage protection and inheritance bases and traditional craft workstations, strengthen the guidance and inspection of traditional craft research and training, and summarize and popularize the successful experience of traditional craft revitalization.(The Provincial Department of Culture takes the lead; Provincial Committee of Industry and Information Technology and the Department of Finance)

Original bad review jun bad review

Li tiaotiao was sent a letter.

But I’m not surprised because it’s only a matter of time.

Introduced by friends who are not familiar with "Li Tiaotiao", Li Tiaotiao is an Android App that can help you skip open-screen advertisements.

We have recommended Li Tiaotiao to everyone many times. You can also see a bunch of grass planting posts by just searching on social media platforms.

There are many bad reviews of Watching Pioneer 2.

Why is it so popular? Let me tell a cousin’s story:

One day, my cousin opened the mobile App to quickly check important information. At this time, a 5-second open-screen advertisement appeared in front of him.

He was a little impatient, but he had to squint like a hunter and look for the "skip" button all over the screen.

However, the button was too cunning. It was almost five seconds before he lit it-

And because the button is too small, he actually clicked on the advertisement. . .

He hates himself. Why can’t his fingers be as small as jumping buttons? It must be his problem!

Just when my cousin was disheartened, I recommended Li Tiaotiao to him.

Since then, my cousin has been upgraded, and he is no longer fighting alone.

The moment the advertisement pops up, Li will say: Let me do it.

After about 0.0925 seconds, Li Tiaotiao successfully found "Skip" and clicked it.

Cousin was so frightened that he didn’t even see the advertisement clearly.

He also found that Li Tiaotiao has built-in multiple scanning modes, and even if the advertisement has a fake skip button, Li Tiaotiao can get to the truth.

And such a software, it doesn’t cost money, it doesn’t need to be connected to the internet, and it doesn’t have to worry about privacy. . .

Now, you can understand why Li Tiaotiao has received countless praises.

Ok, let’s tell the story from another angle.

Imagine that you are a small company owner with a mobile phone application. For the sake of the company’s operation, you opened the advertising space.

Generally speaking, the charging method of open-screen advertising is CPC, which charges according to the number of times the advertisement is clicked.

You find that because of the existence of software like Li Tiaotiao, the number of times users click advertisements is much less.

Accordingly, your income has also decreased, and your salary will not be paid next month.

Whether you are angry or not, whether you want to fuck them or not, you even think that you have done it correctly, and the other party is in the wrong anyway.

That’s what I said at the beginning. It’s reasonable that Li Tiaotiao was engaged, because it affected the interests of others.

Let’s go back to the matter itself.

In the early morning of the 24th, Li Tiaotiao announced on the official WeChat official account that "the software will stop working indefinitely" and attached a lawyer’s letter.

The lawyer’s letter is coded and it can be seen that it comes from a large internet company.

The reason given by the other party is unfair competition.

It probably means that the software interferes with the operation mode and profit mode of the browser by shielding and filtering the advertisements of a browser, which constitutes unfair competition.

Let’s not talk about whether Li Tiaotiao can constitute unfair competition software.

There are many similar cases in the past, which can be used as reference.

Adblock Plus (hereinafter referred to as ABP), an advertising blocking plug-in in Germany, has been sued many times, basically for "constituting unfair competition".

In these cases, ABP has lost and won.

In 2015, ABP was considered as unfair competition by the Frankfurt state court and ruled that a temporary injunction was issued.

In 2018, Springer, the publisher of Le Monde, filed a lawsuit against ABP, and the German Supreme Court ruled that ABP did not violate the competition law.

People’s courts think that users have the right not to watch advertisements, just like advertisements in newspapers and magazines, and everyone can choose to ignore or turn pages.

After a year, Springer said that ABP infringed, and sued again in a different posture, but ABP still won.

The court will generally pay attention to two key factors-subjective will and degree of influence.

For example, in 2016, the court in Cologne, Germany, ruled that ABP itself did not violate the competition law (but other aspects lost), mainly saying two points.

First, ABP is not targeted to hinder others.

ABP is an open source software, which filters the advertisements of corresponding websites according to the list.

Note, however, that the list is public and can be modified and used by anyone.

ABP only intercepts content according to the list provided by users.

To make an inappropriate analogy, whether a kitchen knife is bought to cut vegetables or people depends on the buyer’s subjective will, and the kitchen knife is only responsible for "cutting".

Therefore, ABP is technology neutral and does not hinder others.

Second, ABP did not harm others excessively.

The court held that although ABP affected the plaintiff’s model: advertising+free content, there was no evidence that the plaintiff could not provide content without advertising. In addition, the plaintiff already has the technology to block users who use plug-ins.

This means that ABP does not affect other people’s business models too much.

There are similar cases in China.

In 2015, ADsafe was sued by Aiqiyi and PPTV, and violated the Anti-Unfair Competition Law by "infringing on others’ legitimate business model and making profits for themselves without justifiable reasons".

In 2019, Window of the World browser was sentenced to violate recognized business ethics for blocking Tencent video advertisements, which constituted unfair competition and compensated 1.89 million yuan.

In the same year, 720 browser was judged as unfair competition for intercepting and blocking mango TV advertisements, and compensated 800,000 yuan.

Although the legal provisions at home and abroad are different, the key points of such cases are quite consistent.

Blocking advertisements like 720 browser is actually a built-in ABP plug-in, which emphasizes that it is technology neutral in court.

However, the court held that he did not simply provide users with ABP technology for the benefit of users, but increased the browser’s own resources and sought more trading opportunities.

What he said about "technology neutrality" is obviously inconsistent with the facts.

The plot of the Window of the World browser case is also quite ups and downs.

At the first trial, the court held that Window of the World browser did not target Tencent video and did not cause fundamental damage, so it did not constitute unfair competition.

Later, Tencent refused to accept the appeal.

The court of second instance held that the browser violated the Interim Measures for the Administration of Internet Advertising in 2016.

"Internet advertising activities shall not provide or use applications, hardware, etc. to intercept, filter, cover, fast-forward and other restrictions on other people’s legitimate advertisements. 」

The court said that even if this provision is not considered, it is also an act of taking the initiative to directly intervene and intervene in other people’s business operations, which violates recognized business ethics and violates the anti-unfair competition law.

In addition, the court also held that Window of the World browser destroyed people’s business model, which would not only harm the interests of consumers, but also endanger the development space of online video industry in the long run.

So to sum up, the key points of this kind of cases are technical neutrality, subjective will, whether it has a far-reaching impact, and whether it violates the law and recognizes business ethics.

After reading the past cases, let’s go back to Li Tiaotiao.

First of all, the bad reviewer wants to ask a question from the operational logic:

Li Tiaotiao is a little different from filtering advertisements. It just helps people click "Skip".

It’s like I hired a brother who has been single for 30 years. He just responded a little faster and his hand was a little faster. After the advertisement appeared, he helped us to "skip".

This, this doesn’t work either. . .

Moreover, it can be seen from Li Tiaotiao’s confession that Li Tiaotiao has no profit.

In order to solve the question, the bad judge consulted a lawyer friend, who said that Li Tiaotiao may indeed constitute "unfair competition".

You may wonder, Li Tiaotiao is not profitable, and he is not an operator. How can it constitute unfair competition?

This sentence may have worked in the past, but the unfair competition law was changed in 2017.

The revision in 2017 expanded the scope of operators from the perspective of "behavioral characteristics", from the original "commodity management or profit-making services" to "commodity production, management or service provision", and the providers of commodity production and non-profit services were also included in the scope of operators.

Therefore, even if Li Tiaotiao is not profitable, he may be an operator, and his subjective will constitutes "unfair competition."

Of course, whether Li Tiao Tiao constitutes unfair competition law or not, at the end of the story, Li Tiao Tiao all chose to stop the watch indefinitely. . .

I don’t think people need to feel too bad.

First, as long as there is an installation package, you can continue to use it, but the App can’t be updated and maintained later.

Second, we should be clear about what phenomenon Li Tiaotiao is the product of.

It is the phenomenon that advertisers cross the sea, show their magical powers and try their best to deceive and mislead users to click on advertisements.

Some advertisements have no skip buttons, some have fake skip buttons, some are so small that they are almost invisible, and some skip buttons need to be pressed twice.

Some advertisements put a "fake play button", some put a "fake return button", and some put a "fake message pop-up".

Even some obviously click skip, but there is still a certain probability to enter the details. . .

At that time, as soon as we opened the mobile App, we had to fight with advertisers and fight with each other on a few inches of screen.

Under this kind of internet advertising chaos, Li Tiaotiao appeared.

For users, Li Tiaotiao is Robin Hood who robs the rich and helps the poor. If it is done by the iron fist of capital, most people will naturally take their side.

But that was before.

Since May 1st this year, the State implemented the Measures for the Administration of Internet Advertisements, which explicitly prohibited all kinds of situations of cheating and misleading users to click on advertisements, the above phenomenon has actually decreased a lot.

Of course, you can’t say no.

I want to say that the demand for this kind of software is negatively related to the standardization of advertising.

The more standardized your advertisement is, the less people will resent it, and the fewer people will naturally use Li Tiaotiao.

If one day, when all the open-screen advertisements can make users simply find the skip button and click it quickly and conveniently, then everyone doesn’t need Li Tiaotiao. . .

To some extent, Li Tiaotiao has a sense of Dying to Survive. They are not absolutely correct products, and they will not be invincible in the law because they are widely supported by everyone.

However, as a former beneficiary, as a user who was deeply poisoned by open-screen advertisements, I still want to say thank you to the developers behind Li Tiaotiao.

Written by: Hedgehog Editor: Mangshan welding head Noodle Cover: Huan Yan

Pictures and data sources:

China Intellectual Property News: Blocking other people’s advertisements was awarded millions of compensation.

Wang Heshu, Beijing Yuntian Law Firm: An Analysis of the Illegality of Advertising Interception —— A Comparative Demonstration Based on Extraterritorial Judgments

Because of the built-in advertisement interception function, another domestic browser developer was sued by the video website, claiming 1 million yuan.

Measures for the Administration of Internet Advertising

Adblocking Does Not Constitute Copyright Infringement , Court Rules

Court hands adblock startup Eyeo victory against Axel Springer

https : //openjur.de/u/891571.html

Li Tiao Tiao WeChat official account

Original title: "Li Tiaotiao, who helped you jump the advertisement, received a lawyer’s letter. Is this reasonable? 》

Read the original text

　　With the deepening of live broadcast in recent years, online automobile marketing has gradually entered the "live broadcast era". As a powerful promoter of this wave, Knowing Car Emperor has become a popular platform for auto dealers to start "live broadcast selling cars". Driven by the new online business model, how to grasp the online development opportunities and achieve the growth target in the fierce competition environment is a common topic faced by automobile brands and dealers.

　　On September 23rd, the first stop of the series of activities "2021 Gravity Summit of Dealers Who Know Car Emperor" with the theme of "Building a New Store by Emperor" was held in Shanghai. The activities brought a number of industry head experts and business line leaders who know car emperor together to explore ways to break the current growth of automobile marketing online.

　　01

　　Market transformation intensifies digital marketing into a way to break the situation

　　According to the data forecast from Otis Research, the retail volume of passenger car terminals in 2021 is estimated to be 21.6 million, which is roughly the same as the sales volume in 2020, which is somewhat different from the general optimistic expectation of the industry at the beginning of the year.

Lang Xuehong, Deputy Secretary General of china automobile dealers association

　　According to Lang Xuehong, Deputy Secretary-General of china automobile dealers association, the structural shortage caused by chip shortage has a certain impact on the automobile market, but the more important and deeper reason is the insufficient support of consumption kinetic energy. Lang Xuehong suggested that under the background of the rapid growth of sales and ownership of new energy vehicles, car dealers need to change their thinking and rely on digital means to change from "people looking for cars" to "looking for someone" actively. At the same time, make good use of vertical platforms, expand online marketing channels, build digital capabilities of enterprises, and strengthen online customer collection and transformation capabilities.

Wang Sai, Digital Marketing Strategy Transformator

　　Wang Sai, a strategic transformer of digital marketing, believes that subtle changes have taken place in the user’s car purchase link, which has promoted the continuous increase in the proportion of online marketing of dealers. "Seeing (understanding), searching (attracting), entering (asking), comparing (competing for comparison), entering (entering the store), purchasing (purchasing for the first time), linking (private domain connection) and expanding (active sharing)" are brand-new. "The industry needs cognitive expansion, and car companies and dealers need to start from the details, grasp the marketing actions of each step, and build new communication capabilities represented by short videos and live broadcasts, new pioneering capabilities represented by cross-border connections and smart recommendations, and new brand capabilities represented by customer portraits." Wang Sai said.

　　02

　　Product service upgrade, selling cars and proofing "new store"

　　As of July, there are more than 23,000 4S stores that know how to sell cars and connect cars, ranking first in the industry at this stage. The effective rate of clues is as high as 52%, which is at the leading level in the industry. The car purchase rate of potential customers obtained from a large sample survey is over 47%, and the conversion efficiency is really visible. In the 2021 online sales clue market, the clue of knowing the car emperor accounted for more than 31% in the same period, which provided a strong guarantee for the growth of online marketing for dealers.

Cui Qiao, head of commercial products of commercial dealers who know Chedi.

　　"The so-called’ new store’ is essentially an extension and expansion of the traditional sales scene. On the one hand, through digital marketing means such as live broadcast, more customer acquisition scenarios are provided for dealers. On the other hand, through the binding of live broadcast and e-commerce, the extension of customer acquisition to transaction scenarios is completed. " Cui Qiao, the person in charge of commercial products of Chedi commercial dealers, said.

　　It is understood that in order to better provide high-quality services for dealer partners, in 2022, the car-selling car link will be fully upgraded: the strategic end relies on the three cores of "increasing to the supply side, increasing to the new track, and increasing efficiency to the business side", and the "new infrastructure" of dealer marketing will be built with the "1+6" advanced matrix. The product end will open up the whole line of car-selling and Tik Tok live broadcast, deeply integrating the ecology and capabilities of live broadcast+e-commerce. Utilize functions and services such as "ecological access, dual broadcast on one machine (which can be broadcast live on both sides of Tik Tok and Zhiche Di at the same time), 0-threshold e-commerce, asset precipitation of merchant’s B-side account system, full-link conversion diagnosis, and terminal after-sales income increase" to help dealers fully develop increments and create new business possibilities.

2022 understand the car and sell the car in an all-round way.

　　At the meeting, Wang Lingyun, the operation manager of Lantu Automobile Shanghai Ruihong Road Branch, shared the experience of emerging brands on how to use live broadcast to create new online stores and win transformation. According to her introduction, at the beginning of the launch, Lantu faced the embarrassment that "the wine is also afraid of the deep alley". Adhering to the attitude of "making friends with users by live broadcast", the brand chooses to cooperate with the platform of knowing the car emperor, and through live broadcast at least four times a week, the transaction will be generated within one month after the launch.

　　03

　　Gain insight into the link value and seize the growth opportunity.

　　While continuously expanding the opening of the "production end" of clues, and bringing more gains to dealers with massive real and effective clues, Knowing Car Emperor also relies on digital and intelligent means to improve the conversion efficiency of key nodes such as clue follow-up and invitation, and help dealers to improve the efficiency of the back link.

Feng Wei, the person in charge of knowing the clue operation of Chedi.

　　Feng Wei, the person in charge of knowing the clue operation of Chedi, pointed out: "In the post-link stage, there is only a single step between consumers and distributors. The essential goal of post-link marketing is to interrupt the whole purchase process from information acquisition to transaction transformation as little as possible and help distributors’ leap the last mile of the transaction."

　　Based on the strategy of improving link efficiency, Zhiche Di put forward a set of mature methodology and operation system: improve the efficiency of clue circulation through comprehensive diagnosis of link problems; After the feedback of link data, the full link conversion behavior can be better restored. Through the effective attribution of the model, the data-driven optimization of the previous delivery model can improve the conversion efficiency of users at all stages of the entire online car purchase life cycle, and help dealers achieve real transformation by outputting targeted optimization solutions and other services.

　　From content to service, Knowing Car Emperor always takes the development trend of the industry as the basis, and takes the actual needs of users and dealer partners as the guide, and constantly digs deep into the value of the platform, releasing innovative research results outward, so as to better promote the positive evolution of the industry. Gravitation Summit will continue to serve as an important window for deep communication between the platform and dealer partners, and undertake the original intention of both parties to explore industry trends and seek common long-term growth.

　　It is understood that this year’s dealer gravity summit will continue to land in Changchun, Beijing, Chengdu, Jinan, Haikou and other cities, and discuss with local dealers the new possibilities of online growth of automobile marketing.

　　The Ralink and Corolla engines, which were listed at the end of October last year, are still in short supply until this year. The heat of a car can last for nearly one year, which can be said to be rare in the domestic automobile market. It is not only the "queuing to pick up the car" in the 4S shop, but also many questions about these two cars and even Toyota’s hybrid technology in the private letter of @ Auto Black Technology. A few days ago, I was lucky enough to borrow a Ralink twin-engine, known as the "150,000 fuel-efficient king". This time, I can finally see how to save fuel!

　　Before writing the technical principle, let’s actually see if the fuel consumption of Toyota’s twin engines can really be as low as the official 4.2L per 100 kilometers. As we all know, the fuel consumption of the Ministry of Industry and Information Technology is actually a cover. Someone asked me how high the real fuel consumption of a car is. I generally suggested adding 30% to the fuel consumption of the Ministry of Industry and Information Technology to be more reliable data. Did Leiling Shuangqing follow this routine?

　　Summary:

　　A small regret of this test is that I didn’t have time to fill up the car again in the end and calculate the comprehensive fuel consumption. Because considering the test drive in these two days, quite a few working conditions of the car are extremely extreme, such as stepping on the floor oil for 10 times in a row on an open road to experience acceleration and stopping at idle speed for a long time, etc., the comprehensive fuel consumption calculated in this way is of little reference significance. After two days’ test drive, I ran 150km in various road conditions and driving modes, and finally the indicator of the fuel gauge dropped by half, which is just over 1/8, so the comprehensive fuel consumption of these two days is between 4.1 and 4.4L..

　　Regarding the fuel consumption of the twin engines, many netizens on the forum are arguing. Many car owners are calculating their fuel consumption and how much money is left all day. In fact, I don’t think it is necessary, because this car is really fuel-efficient! Somebody else’s car with a displacement of 2.0L often uses 9 or 10 petrol, and the better one is 8. No matter how hard you play, your hybrid twin-engine can’t reach 6, and even if the conditions are good, it can reach less than 4, without considering the charging problem. It’s really unnecessary to calculate the fuel consumption all day!

　　In terms of technical principles, I can write a book when I spread it out. I will try my best to make it clear in the most straightforward way with the questions that everyone is more focused on.

　　Q: Why is Toyota Twin Engine so fuel efficient?

　　A: in a word, it isIf the engine can not be started, it should not be started. Even if it is started, it should try to operate in the most efficient load range.

　　First of all, the 1.8L Atkinson engine, code-named 8ZR-FXE, which is equipped with Ralink Twin Engine, has reached 38% of its own thermal efficiency, which is beyond the reach of most manufacturers. Although the maximum power of the engine is 73kW and the maximum torque is only 142Nm, it is definitely not enough for the hybrid car to only look at the engine parameters. The special adjustment has brought the engine a wide and efficient operating range. Simply put, it is a high fuel efficiency engine that is "specialized" for hybrid power.

　　Secondly,Look for every opportunity to recharge the battery.. As soon as the engine is started, it will immediately charge the battery (and drive the vehicle at the same time), and the energy recovery after loosening the throttle can also convert the mechanical energy of the car into the electric energy of the battery. Although the battery capacity of Toyota Twin Engine is only 6.5Ah, you will find that the power seems to be never used up. Even if the battery is running out, the efficient Atkinson engine will start to charge the battery.

　　Q: Why does it drive so smoothly?

　　A: This involves the core of dual-engine technology-E-CVT power distributor and PCU power control unit.

　　The core mechanism of power distribution of Shuangqing is a planetary gear set, which is very clever in idea and brain-burning in principle … In the power distributor, the outermost ring gear of the planetary gear set is connected with the motor, which is directly responsible for driving the vehicle, while the engine is connected with the planetary gear, and a motor is connected with the central sun gear.

　　Putting aside the complicated power distribution and just talking about ride comfort, because the gears in the planetary gear set are in a state of constant meshing, whether it is motor drive, engine drive or two power sources driving the vehicle together, it does not involve the combination of teeth. Even if you start to accelerate at full throttle and the engine starts to intervene, the planetary gears start to revolve. At this time, because the planetary gears are in constant meshing, it will not bring any sense of frustration. This is why Toyota’s twin-engine models can achieve the same ride comfort experience as CVT models.

　　As we mentioned earlier, the engine will be forced to start at 50km/h when the Ralink dual engine is running, because the reverse speed of sun gear motor has reached the limit at this time, and the engine must be started to reduce the reverse speed of sun gear motor, so that the vehicle speed can continue to increase. The following is the video of the engine starting in pure electric mode after the car slowly accelerates from standstill to 50km/h:

　　Q: Why can Corolla/Ralink engines be sold so cheaply?

　　A: To tell the truth, this problem is not limited to the technical level. The low price range of 139,800-159,800 yuan can be sold by Leiling Shuangqing. First of all, it is the localization of hybrid hardware.

　　As far as you can see, this iron knot is the core of THS-II, which has been designed, developed and gradually improved by Toyota engineers for more than ten years. It includes a motor, a charging motor and planetary gear sets.

　　In order to make the guide price of Corolla/Ralink engine as grounded as possible, the localization rate of this iron pimple has reached more than 90%. What concept can I tell you that only three things in this picture are imported from Japan:The charging coil, driving motor coil and planetary gear set, and the rest of the shell, shaft/bearing and actuator are all made by domestic suppliers.Of course, we are looking for parts suppliers that meet Toyota’s manufacturing standards, and Toyota sent its own engineers to follow up the development in the early stage of research and development. In addition, hardware such as battery pack, PCU and BMS are almost 100% made in China.

　　Q: Is this dual-engine technology at ease?

　　A: I feel that the technology is complicated and I am not at ease? In fact, since the first generation Prius, the cumulative sales of Toyota’s hybrid technology models have exceeded 8 million units in the world, and Toyota’s hybrid models have been running all over the world. For more than ten years, Toyota’s hybrid has never made any mistakes in core components. If you are not at ease, take the Corolla Twin Engine as an example. At the beginning of listing, in order to let consumers try hybrid technology, manufacturers even decided that cars booked before 2016 can enjoy a five-year and 140,000-kilometer vehicle warranty. In terms of battery packs that consumers are particularly concerned about, at present, Toyota’s two dual-engine models in China can enjoy the warranty of 8 years and 200,000 kilometers. It is likely that you will drive to the day of changing cars, only to find that the battery warranty has not passed …

　　Q: why can’t I buy it?

　　A: It’s normal that you can’t buy it, because of the limitation of production capacity … Now Toyota’s twin engines are still in a relatively hot state, and the 4S shop is basically out of stock. If you come to one, you will take one away. In some places, before the two cars went on the market, orders were already scheduled for the beginning of this year. At present, the production capacity of the core components of Shuangqing in Changshu is about 20,000/year (still climbing), so it is understandable that the demand in various places is in short supply. Of course, this also depends on the region, and it does not rule out that there are sufficient car sources in some places.

　　Q: What are the shortcomings of the dual-engine technology in experience?

　　A: Yes, the main reason is that the excitation sound of the motor is not so good when it is accelerating rapidly, and the sound of the engine at high speed is not so good. However, excitation sound, a phenomenon that almost all hybrid vehicles can’t completely avoid, can only be seen by who does better sound insulation. In addition, as to whether the jitter at the moment when the engine starts will be the same as the start and stop of an ordinary car, my experience is that you can feel it when the engine starts at rest, but you can’t feel it when you are driving, unless you stare at the energy monitor on the dashboard.

　　In the past two months in Beijing, there have been more and more Corolla/Ralink dual engines on the road, which shows that even though the dual engines cannot be included in Beijing’s new energy list due to wonderful policy reasons, a considerable number of consumers who have worked hard to shake down the number have chosen the dual engines.

　　At the beginning of the listing of Corolla/Lei Ling, I once contacted someone from Toyota China Marketing Department and asked him how he could make money with such a low guide price. The other party said that in fact, Toyota introduced hybrid technology into China and now it doesn’t want to make money at all. Later, I understood that as the first person to eat crabs, there are some things that must be paid. If the Corolla/Ralink twin-engine cars don’t have a price close to the people, I’m afraid Toyota’s hybrid road in China will never work. Thanks to Toyota’s "biting its teeth and stamping its feet", we can buy a twin-engine car with lower fuel consumption with the money of the ordinary version of Lei Ling.

　　Good news! Good news! @ 中中中中中中 now has an audio version! We know that it is often inconvenient for readers to read, such as driving. What should we do? Listening to the radio, of course ~ @ Auto Black Technology and listening to FM produced an audio version of Black Technology that made B sparkle ~ Anchor Xiaochao interprets auto technology for you in man show!

　　Please click here to listen:How to save 1000 yuan film fee?

　　Many netizens privately complained to us that there is only one issue a week, and if we continue to pursue black technology for one year, we will not be able to become a car-savvy emperor in the circle of friends.

　　In order to improve the number of times @ Auto Black Technology meets with you, we dug out the "foreign articles" that we lost a long time ago from the bottom of the box. In the future, Black Technology will push foreign articles to you from time to time, mainlyIn view of the high-profile vehicles on the market, answer questions from a technical point of view., I hope you like our fanpian (_)

　　In addition, pay attention to our Weibo (Click here ~), we write several headline articles every week ~

Huang Yulin

Affected by the uncertainty of US tariff policy, safe-haven assets continue to flow into the gold market. On February 20th, the price of gold surged again, with COMEX gold reaching a maximum of $2,957 per ounce, with an intraday increase of nearly 0.3%.

As the price of gold rose, many investors seized the opportunity to realize it. A reporter from China, a brokerage firm, visited and found that after the year, the passenger flow of gold recycling channels such as commercial banks and gold stalls increased, and some banks took the opportunity to attract customers and launched non-bank gold recycling services.

"Not all outlets support gold recycling." It is understood that under normal circumstances, only the outlets with higher specifications in the region will open the gold recycling business, and the recycling price is linked to the international gold price and gold purchase channels.

Commercial banks actively attract customers.

"There are people who consult gold bars and gold investments almost every day." The manager of a lobby of a state-owned bank in Guangdong told China, a brokerage firm, that since the year, the price of gold has continued to rise, and customers’ demand for gold investment transactions has increased significantly. The reporter saw in the mobile online shopping malls of several banks that the investment gold bars sold showed "out of stock" status.

There is also the gold recycling business, but it is worth noting that not all commercial bank outlets provide gold recycling services.

Take ICBC as an example. According to the "ICBC Gold Repurchase Raiders" issued by the bank, the bank has more than 500 repurchase outlets. China, a brokerage, found that the bank has nearly 30 outlets in Beijing to support this business. The gold repurchase strategy issued by the Agricultural Bank of China Retail Bank shows that the bank has opened nearly 3,000 gold repurchase outlets nationwide to provide customers with convenient gold trading channels and services.

It is understood that most commercial banks have strict requirements on the "brand name" in the gold recycling business they invest in, and most commercial banks can only recycle the gold bars they sell. "Gold bars need to be sold by the Bank, and relevant bills such as packaging and proof of purchase must be kept." The staff of the Agricultural Bank said.

As the demand heats up, some banks also take the opportunity to carry out gold recovery business that is not sold by the bank. ICBC recently launched the repurchase service of "non-ICBC brand gold bars received by ICBC". In addition to the gold products sold by ICBC, it can also repurchase Au99.99 brand gold bars from 14 commercial banks and 2 gold enterprises (China Gold and Shandong Zhaojin).

Regarding the repurchase price, ICBC’s customer service responded: "The basic price of gold repurchase is set with reference to the price of Shanghai Gold Exchange. Generally, a certain repurchase spread is deducted from the basic price of gold repurchase, in which the repurchase spread of brand gold of the Bank is 4 yuan/gram, and the repurchase spread of other gold products is 10 yuan/gram."

Dong Ximiao, the chief researcher of Zhaolian, said that the bank’s gold repurchase business can first meet the needs of customers to realize gold bars to obtain liquidity after the gold price rises. Secondly, banks can also obtain fee income through repurchase price difference. "

"The transformation after the customer’s gold is recovered and realized is also very important." Dong Ximiao said that after the customer’s physical gold is realized, the funds are likely to be used to purchase wealth management and fund needs, which is also an opportunity for commercial banks to acquire customers and increase customer stickiness.

Demand is hot! Brand stores adjust the "trade-in" rule

In addition to commercial banks, branded gold shops and pawn shops are also the main channels for gold recovery. "From the beginning of 2024, the passenger flow recovered every month has increased." Wife of shop-owner Liu, who runs stalls in Shenzhen Shuibei Market, the largest gold and jewelry trading market in China, told China, a brokerage firm.

Many operators said that the recovery price in the shellfish market also fluctuates with the international gold price, and the general recovery price difference is around 7-15 yuan. In contrast, the gold recycling service of brand gold shops has a big difference. Take Chow Tai Fook as an example. On February 20th, the full gold price was 892 yuan/gram, and the gold recycling service price was 666 yuan/gram.

Some operators said that because the price of gold is too high, many consumers choose to buy physical gold in the form of "exchanging old gold for new ones, and the price difference is more refunded and less replenished": "In addition to realizing cash, the guests who come to the Shuibei market want to exchange old gold for new ones, and deduct the total price of new ornaments with old gold ornaments to get physical gold with newer styles or heavier weight."

Data show that on February 21st, the price of gold jewelry of Chow Tai Fook, Leofoo, Luk Fook Jewelry and other brands has reached 892 yuan/gram, while that of Zhou Shengsheng has risen to 895 yuan/gram. Online gold brand stores are still crowded.

During the visit, some merchants reported that due to the recent surge in demand for "trade-in" and "gold recycling", the brand of gold ornaments has begun to adjust the relevant rules of gold recycling business.

"If you recycle it today, you can also’ get grams by grams’ (meaning that 1g of old gold can be deducted and exchanged for 1g of new jewelry), and you only need to make up the work fee. In a couple of days, we will adjust the rules, which may need to be increased by 20% to 30%. For example, if you want to buy 10g new jewelry, you need to recycle 12g and 13g old gold. " On February 19th, a salesperson of a Zhou Dasheng store in Beijing told China, a brokerage firm.

Lou Feipeng, a researcher at the Postal Savings Bank, told reporters that the price of gold has hit record highs recently, and the market expects that the price of gold may fluctuate next. For investors who invested in gold at a low point in the early stage, it is an effective way to increase investment income by choosing to leave their bags for safety.

"For gold recycling, different channels have different risks." Wang Pengbo, a senior analyst in Broadcom Consulting’s financial industry, pointed out that the conditions for bank repurchase are relatively strict, and there are requirements for the appearance and certificate of gold; Moreover, due to profit and risk considerations, the price given by pawnshops is usually low, and customers have to bear the redemption risk; Gold stores may have irregular operations and are greatly affected by their own business strategies.

Wang Pengbo said that investors need to understand the recycling policies of different channels, and then make a decision after comparison according to their actual situation. They should also understand the market conditions and have a rough judgment on the value of gold to avoid being acquired at an unreasonable low price. In addition, if you don’t choose commercial banks, investors are advised to choose big stores or banks with good reputation for trading.

Editor: Luo Xiaoxia

Proofreading: Su Huanwen

1905 movie network news Hollywood sci-fi movies based on Frank Herbert’s famous sci-fi novels are being released in major theaters all over the country. At present, the box office in the mainland has broken 243 million and is gradually rising. The global box office is close to 400 million US dollars. Since its release, word-of-mouth and topics have been "bombed" constantly, and the popularity of the whole network has continued to soar. Today, the official release of the special feature of the China trip by the director and his wife and producer, the magnificent trip to the Forbidden City, the enthusiastic post-screening exchange, and the continuous conversations with mainland coffee makers all showed the wonderful trip of director denis villeneuve in China and left precious memories for all China fans and friends.

The movie Dune 2 is directed by "the new godfather of science fiction movies" denis villeneuve (), starring,,,,,,,, Florence Pew, etc., and is being shown. Don’t miss the strongest immersion trip in the cinema.

The works of the first Hollywood director who came to China after being released were deeply influenced by China culture.

On the occasion of Dune 2 being shown in national cinemas, denis villeneuve, the director of Dune 2, the new godfather of science fiction movies in China, and Tanya Laponte, the producer of Dune 2, came to China for a series of special activities. This made denis villeneuve the first Hollywood director to come to China to participate in the meeting activities and thank his fans and friends after the film was released, and his sincerity was extraordinary. This trip to China was warmly welcomed by all the friends who like Dune 2 and director Villeneuve.

During his trip to China, director Villeneuve said that he had visited China 34 years ago while filming a documentary for Canadian television, and stayed in Sichuan and Chongqing for a month. At that time, he was shocked and attracted by China culture. There are obvious China elements in director Villeneuve’s works, such as Coming, Blade Runner 2049, Dune, and Dune 2, which is currently being shown in mainland cinemas. Therefore, it is of great significance for the director to return to China this time. The director and his wife’s trip to China was very fruitful: they visited the magnificent Forbidden City; Ate the "China Famous Food" candied haws; I tried Chinese wolfberry and jujube tea. I saw China’s "worm" frozen bamboo shoots, snowballing and dried worms; China’s "Spice" was warmly presented by fans and friends, and there was also a banner with China characteristics praising the director’s "Cow Wow Cow Wow". Wave after wave of surprises has also made netizens all over the network relish.

It is of great significance for Villeneuve to talk to the cinema of Dune 2, a big coffee from all walks of life in the Mainland.

In this special issue of China, director Villeneuve had in-depth talks with "the representative of China science fiction films", the director and producer of mainland high-box-office films, and cultural celebrities. Director Villeneuve said that he would be honored if he could visit the shooting scene of director Frant Gwo later, and the atmosphere of exchanging signed posters between them was warm. In the dialogue with director Chen Sicheng, director Chen Sicheng praised director Villeneuve, saying that "a good artist is not creating, but awakening something". This view made director Villeneuve deeply agree with him and said that he was very happy to be recognized. Finally, I received a gift carefully prepared by Director Chen Sicheng for Director Villeneuve and his wife. The visual impact and humanistic thinking in Dune 2 also deeply shocked Xu Zhiyuan, a cultural celebrity, and they had an unprecedented in-depth dialogue.

Director Villeneuve heard in this trip to China that not all cities in the mainland have enough special format halls for everyone to watch Dune 2, so he sincerely and intimately said that every format version was carefully supervised by him. So as long as you watch Dune 2 in the cinema, no matter what kind of screen and audio-visual hardware, you can feel different charms. As long as you watch Dune 2 in the cinema, you can feel how impressive and memorable a work that is really made for movies can be. At present, many movie fans in the mainland have watched it many times, both in special formats and ordinary movie theaters. Everyone wants to experience this unprecedented "cinema movie" when it is shown in major theaters.

The Hollywood sci-fi movie Dune 2 is being shown in cinemas all over the country, and the annual screen must be seen!