Southern propagation refers to the method of taking breeding materials of summer crops to the tropical areas of southern China for breeding and breeding in winter. It can be said that Nanfan is the innovative highland of agricultural science and technology, the cradle of cultivating scientific research talents and the engine of transforming scientific research achievements.

　　Yuan Longping, the "father of hybrid rice", Yang Zhenyu, the founder of northern hybrid japonica rice, Cheng Xiangwen, a corn breeder, Guo Sandui, an inventor of domestic insect-resistant cotton, Wu Mingzhu, the "king of northwest melons", Zhou Kaida and Xie Huaan … … These breeders who have made outstanding contributions to China’s agricultural development are engaged in different professions, but they all have a common experience: they spent hard years in Nanfan and created breeding miracles.

　　What is Nanfan? Nanfan refers to the activities of basic agricultural research, variety selection and seed identification by using the tropical climate and environmental conditions around Sanya, Hainan, which can meet the annual growth and reproduction of plants. It can be said that Nanfan is the innovative base of China rice bowl, the innovative highland of agricultural science and technology, the cradle of cultivating scientific research talents and the engine of transforming scientific research achievements.

　　A Jiazi’s years in the south have changed the scientific research materials and varieties that come and go, and what remains unchanged is the persistence and dedication of scientists. From living without a fixed place and finding land every year, to improving infrastructure and ensuring scientific research land, Nanfan’s entrepreneurial and innovative environment is not what it used to be; From making more than 800 million people "eat enough" to making nearly 1.4 billion people "eat well", generations of breeding experts have never stopped in their pursuit of food security. They have used persistent scientific research and innovation to make the wings of agricultural science and technology harder and make Chinese’s rice bowl more secure.

　　Scientific research and breeding highland

　　When I met Huang Tingjun at Nanfan Base of Jilin Seed Station in Sanya, he was engaged in irrigation in the field. In 1983, after graduating from college, he came to work in Jilin Seed Station, and immediately began to work in Nanfan. Talking about his first experience in Nanfan, he still remembers it vividly. "I walked from Changchun to Sanya for seven days for the first time. At that time, it was difficult to find a suitable scientific research base, the accommodation conditions were poor, and chemical fertilizer and pesticide machinery were lacking. " Slowly, the conditions of Nanfan became better. "For irrigation, at first, two people carried water, then there was a small pump, then there was furrow irrigation, and now there are sprinkler irrigation and drip irrigation." In recent years, Huang Tingjun has stayed in Hainan for about 130 days every year, and kapok is the time to go back. At this time, he returned to Jilin with the cultivated materials to continue the field experiment.

　　In recent years, Huang Tingjun is mainly engaged in maize seed identification. Every winter, he and his team have to identify 480 seed samples, which will involve the safety of 50 million kilograms of seeds. Hainan has unique climatic resources. In winter, we can identify the purity of the seeds harvested in the same year in the field, monitor the seed quality in advance, and prevent inferior seeds from entering the market. Since 1995, the former Ministry of Agriculture has sent the seeds of hybrid rice, corn and cotton to Hainan for field identification every year. Huang Tingjun and others carry out seed field purity identification here every year to ensure that qualified seeds enter the market.

　　Nanfan has a history of over 60 years. According to Cheng Xiangwen, a maize breeder, in the 1950s, Liaoning Academy of Agricultural Sciences took the lead in sending personnel to Yaxian County (now Sanya) in Hainan Province to carry out rice and maize breeding, which opened the prelude to China’s southern breeding. In 1966, the former Ministry of Agriculture held a conference on maize parent breeding in Hainan, and then the number of units that propagated in Hainan increased rapidly. By the end of 1960s, 3,500 people from 21 provinces had propagated in Hainan, with an area of 82,000 mu.

　　Lin Jingshan, executive deputy director of Hainan Nanfan Administration, told the Economic Daily reporter that through Nanfan, China’s main crops have been updated six to seven times, and the yield increase of each variety update is above 10%. The data show that in the last 10 years, among the main crops, 1345 varieties approved by the state came from Nanfan, accounting for 86% of the total; Of the 12,599 varieties approved at the provincial level, 91% were bred from Nanfan. Nanfan has become an important base for applied research and basic research of crop breeding in China.

　　Seed industry talent cradle

　　"It’s difficult and annoying to be complicated in the south." This sentence, which once circulated in Nanfan base, tells the dilemma faced by researchers. In the final analysis, it is the lack of unified planning, the unstable land for scientific research and the inability to keep up with the living security, which has brought trouble to the management and service of Nanfan Base. Since then, with the continuous development of tourism resources and urban construction in Hainan, the contradiction between various construction land and Nanfan scientific research land has become more and more prominent.

　　In 2015, with the approval of the State Council, the National Nanfan Scientific and Research Breeding Base (Hainan) Construction Plan was officially issued, and the construction of Nanfan base rose to a national strategy in an all-round way. The "Planning" clearly defines 268,000 mu of scientific research and breeding protection areas, of which 53,000 mu is the core area, which is the "red line in the red line" and is permanently protected. With the implementation of the plan, the cause of Nanfan has entered a new stage of standardized development. According to statistics, at present, the scale of Nanfan base is about 200,000 mu, mainly distributed in six cities and counties such as Sanya, Lingshui and Ledong in Hainan Province.

　　In April this year, Liu Bo, a teacher of China Agricultural University in Hainan Nanfan Base, shuttled pollination among various corn plants. In December, 2012, Liu Bo came to Sanya for the first time to engage in the breeding of southern maize, and now he has got married locally, and his wife is a local, who is engaged in pollination of southern maize with him. From a member of National Maize Improvement Center of China Agricultural University to the head of Nanfan Base of China Agricultural University, he witnessed the development of Nanfan in recent years. "Today’s base has threshing ground and drying equipment, which can be remotely monitored and uploaded with scientific research data. The scientific research facilities of the base are complete and the conditions are greatly improved."

　　Li Gan ‘an, director of the Institute of Crop Genetics, Leshan Academy of Agricultural Sciences, Sichuan Province, has been mainly engaged in the southern propagation of rice in recent years. "It is possible to breed a new variety with more than 10,000 sample combinations, and a new variety has to undergo more than ten generations of breeding to stabilize. Breeding should bear loneliness. Every year, we come with hope. Although there are times when we fail, we will still fight again with hope in the coming year. " Li Gan ‘an has been engaged in rice breeding for 29 years, and has bred 9 new rice varieties, 6 new rice varieties with high yield and 7 new materials. Among them, the combination "Gangyou 188" has been the first in the production area of Sichuan rice varieties for three consecutive years.

　　There are many agricultural researchers like Liu Bo and Li Gan ‘an in Nanfan base. At present, there are more than 700 agricultural research institutes, colleges and universities, technology extension and seed industry institutions from 29 provinces across the country, and nearly 7,000 scientific and technological personnel are engaged in the work of South China. In the history of more than 60 years of south propagation, the total number of people who came to Hainan to engage in south propagation was nearly 600,000. They worked hard on this hot land and kept growing.

　　Scientific and technological achievements converter

　　"The standards for facilities in the province are set by us." Han Xiaoyan, deputy director of Nanfan Crop Protection Center of Sanya Nanfan Science and Technology Research Institute, said that in recent years, the institute has made great efforts in the local promotion and transformation of Nanfan achievements — — Screening high-quality grafted cucumber "Chiyu 505", the new high-quality glossy cucumber variety has been popularized in the whole city for more than 10,000 mu, and the economic benefit created by radiation has exceeded 100 million yuan.

　　It has been found that the local transformation rate of southern propagation achievements is gradually improving, which has promoted the development of local agricultural industrialization. At present, the coverage rate of rice varieties propagated in the south of Hainan Province is over 95%, and all winter melon and vegetable varieties basically come from the relevant units of the south propagation; In addition, projects such as rice town, Nanfan town and National Nanfan Museum have been initiated to cultivate new formats for the integration and development of rural primary, secondary and tertiary industries and promote the integration and development of Nanfan and tourism.

　　Ke Yongchun, dean of Sanya Nanfan Science and Technology Research Institute in Hainan, said that Hainan has been exploring ways to change the long-standing Nanfan model of "two heads are outside and the middle is in Qiong", and transform these resources on the spot to help Hainan’s agricultural development and increase farmers’ income. It is necessary to give full play to the advantages of Nanfan, strengthen scientific research, production, life and management services around the national food security and the frontier of global seed industry innovation, plan to build a series of major projects such as China Nanfan Science and Technology City and Nanfan National Laboratory, and strive to build Nanfan Seed Industry "Silicon Valley".

　　In order to make the Plan not only promote scientific research and breeding, but also benefit Hainan, the Ministry of Agriculture and Rural Affairs supports the combination of exploring the construction of the core area with the construction of Nanfan Town and the construction of leisure and sightseeing tourist areas. Hunan and Qiong provinces signed a memorandum of agricultural cooperation to cooperate in the construction of Nanfan base, betel nut and other advantageous industries; Shanghai Agriculture Committee and Lingshui County Government signed an agricultural cooperation agreement to promote the development of modern agriculture in Lingshui for mutual benefit and win-win.

　　Lin Jingshan said that the current breeding in the south has changed from the past generation breeding to scientific research and breeding, seed production and breeding, emergency seed production, purity identification and biological breeding research. In recent years, the area of southern breeding species has remained above 200,000 mu, which is more than five times that of scientific research and breeding. The annual rice seed production area of Nanfan Base is over 200,000 mu, and the annual seed production is about 45 million kilograms, which is equivalent to more than 20% of the national hybrid rice demand, and it plays an irreplaceable role in regulating seed supply.

　　(Reporter Qiao Jinliang)

Measures of Guangdong Provincial Price Bureau for the Administration of Motor Vehicle Parking Service Charges

Guangdong Price [2007] No.290

(Promulgated by Guangdong Provincial Price Bureau on December 18, 2007 with Guangdong Price [2007] No.290 and effective as of July 1, 2008)

　　Article 1 In order to strengthen the management of motor vehicle parking service charges in Guangdong Province, standardize the behavior of motor vehicle parking service charges, protect the legitimate rights and interests of car owners and motor vehicle parking service operators, and reasonably guide the parking demand, these Measures are formulated in accordance with the People’s Republic of China (PRC) Price Law and other relevant laws and regulations, combined with the actual situation in Guangdong Province.

　　Article 2 These Measures shall apply to all kinds of business activities that operate motor vehicle parking services and collect motor vehicle parking service fees within the administrative area of Guangdong Province.

　　Citizens, legal persons or other organizations that provide their own motor vehicle parking spaces to others through oral or written contracts, agreements, agreements, etc., and charge related fees, shall determine the charging standards according to the provisions of Article 5 of these Measures.

　　Article 3 The competent price department of the people’s government at or above the county level is the competent department of motor vehicle parking service charges, and is responsible for the management of motor vehicle parking service charges.

　　Article 4 Under the condition of ensuring smooth traffic and not affecting the public security environment, temporary free parking places are encouraged to be set up, and public welfare places are encouraged to provide free parking services.

　　Article 5 According to the following provisions, the charges for motor vehicle parking services shall be subject to market-regulated prices, government-guided prices and government-set prices respectively.

　　(a) indoor professional parking lot (except for the government’s full investment or participation in the construction) parking service charges are subject to market adjustment, and the charging standards are independently formulated by the parking lot operators according to law.

　　Indoor professional parking lot refers to a parking lot which is set in a building by an operator whose main business is to provide parking services, but is not matched with the building, has independent property rights, and all parking spaces are covered by a roof, and has the functions of sun protection and rain protection.

　　(2) Parking service charges for shopping malls, entertainment places, hotels, office buildings, logistics parks and professional markets, parking lots in residential areas and open-air parking lots located in suburban areas of cities shall be subject to government guidance prices. The operator shall determine the specific charging standard within the benchmark price and floating range set by the competent price department of the people’s government at or above the county level where the parking lot is located.

　　(3) Parking service charges for airports, railway stations, docks, tourist attractions, port supporting parking lots, bus hub stations and subway interchange stations, on-road manual parking lots and parking meters, indoor professional parking lots invested or built by the government, and open-air parking lots located in urban areas shall be subject to government pricing. The specific charging standard shall be formulated by the competent price department of the people’s government at or above the county level where the parking lot is located.

　　(IV) Motor vehicle parking service charges generated by motor vehicle being temporarily detained and towed to designated parking lots by public security traffic management departments due to traffic violations, accidents or breakdowns shall be subject to government pricing. The specific charging standard shall be formulated by the competent price department of the people’s government at or above the county level where the parking lot is located.

　　Sixth hospitals, schools, museums, libraries, youth palaces, cultural palaces, party and government organs, institutions and other internal parking lots, in principle, should provide free motor vehicle parking services. In order to reasonably adjust the utilization of parking service resources or make up for the normal service expenses, the specific charging standards shall be formulated by the competent price department of the local people’s government at or above the county level in accordance with the principle of reasonable compensation for unprofitable costs.

　　Article 7 The principles of reasonable compensation for operating costs, paying taxes according to law, and ensuring capital preservation and meager profits shall be followed in formulating the charging standards for motor vehicle parking services.

　　When formulating the charging standard for motor vehicle parking service, the competent pricing department of the government should comprehensively consider the factors such as the level of parking facilities, geographical location, service conditions, market supply and demand and social affordability, organize price hearings according to law, and solicit opinions from all walks of life.

　　Eighth in any of the following circumstances, free parking service fees:

　　(a) to enter the parking lot of residential areas for no more than 30-60 minutes, the specific time limit shall be determined by the competent price department of the people’s government at the prefecture level according to local conditions;

　　(2) entering the parking lot shared by office buildings, shopping malls, entertainment places, hotels and residential areas for no more than 30 minutes;

　　(3) entering airports, railway stations, docks, tourist attractions, office buildings, shopping malls, entertainment places, hotels, ports and other supporting parking lots, as well as other kinds of parking lots (excluding automatic parking facilities for meters and parking lots listed in items (1) and (2)) for less than 15 minutes;

　　(four) military vehicles, police cars, hospital ambulances and municipal engineering emergency vehicles.

　　Article 9 The charges for motor vehicle parking services shall be charged according to the following provisions, and the specific charging method shall be determined by the competent pricing department of the people’s government at the prefecture level or above.

　　(a) the parking service charges of motorcycles, cars, carts and super-large cars should be charged differently. Cars are all kinds of motor vehicles with a load of less than 2 tons (including 2 tons) or carrying less than 20 passengers (including 20 seats); The cart is a variety of motor vehicles with a load of more than 2 tons to 10 tons (including 10 tons) or carrying more than 20 passengers; Super large trucks are all kinds of trucks with a load of more than 10 tons.

　　(two) motor vehicle parking service fees can be charged by time, hour, day, month and year, and can also be charged progressively or progressively according to the relationship between supply and demand of parking spaces. If the billing unit is "days" (the starting and ending time is continuously accumulated for 24 hours as one day), the same vehicle can only be charged once a day for parking in and out of the same day.

　　(3) The service hours of motor vehicle parking can be divided into night, day and night, and the parking hours can also be divided into busy hours and non-busy hours according to the actual situation. Different charging standards can be implemented at different time periods.

　　Article 10 For the charging of motor vehicle parking services at government-guided and government-set prices, the operator shall obtain the charging certificate from the competent pricing department of the government, publicize it in a prominent position in the business premises, and accept social supervision.

　　Article 11 All kinds of operators providing motor vehicle parking services shall clearly mark the price according to the provisions of the competent pricing department of the government, and mark the parking service content, parking service fee charging basis, charging standard, charging method, free parking time limit and complaint telephone number with price tags in a prominent position at the entrance and exit of the parking service business premises.

　　The price tag of motor vehicle parking service charges shall be supervised by the competent price department of the people’s government at or above the county level in a unified format.

　　Article 12 All kinds of operators who provide motor vehicle parking services shall collect motor vehicle parking service fees, and pay taxes according to regulations by using the bills prescribed by the tax authorities.

　　Thirteenth government price departments should strengthen the supervision and inspection of motor vehicle parking service charges according to law.

　　All kinds of price violations, such as failure to implement government-guided prices, government pricing, failure to clearly mark prices, price fraud, etc., shall be investigated and dealt with in accordance with the Price Law, the Provisions on Administrative Penalties for Price Violations and other laws and regulations.

　　Article 14 The price department of the local people’s government at or above the county level shall promptly correct the charges for motor vehicle parking services that have a strong social reaction and are obviously unreasonable; Where the competent price department of the local people’s government at or above the county level fails to correct in time, the competent price department of the people’s government at a higher level has the right to order it to correct, and informed criticism.

　　Fifteenth price departments of municipal governments at or above the local level may formulate specific management policies according to these measures and local conditions.

　　Sixteenth approach by the Guangdong Provincial Price Bureau is responsible for the interpretation of.

　　Seventeenth these Measures shall come into force as of July 1, 2008. The detailed rules for the implementation of the measures for the administration of motor vehicle parking fees in Guangdong Province, which came into effect on July 1, 2001, shall be abolished at the same time.

On June 18 th, the iPhone 16 series is already preparing to enter the mass production stage, and more and more accurate information has been released recently.

Blogger Majin Bu recently brought the size map of all four models of iPhone 16.

The specific data are as follows:

IPhone 16: height 147.63mm, width 71.62 and thickness 7.8;

IPhone 16 Plus: height 160.88mm, width 77.75mm and thickness 7.8;

IPhone 16 Pro: height 149.61mm, width 71.45mm and thickness 8.25;

IPhone 16 Pro Max: height 163.03mm, width 77.58mm and thickness 8.25.

For comparison, the iPhone 15 series data are as follows:

IPhone 15: height 147.6mm, width 71.6 and thickness 7.8;

IPhone 15 Plus: height 160.9mm, width 77.8mm and thickness 7.8;

IPhone 15 Pro: height 146mm, width 70.6mm and thickness 8.25;

IPhone 15 Pro Max: height 159.9mm, width 76.7mm and thickness 8.25.

It can be seen that iPhone 16 and iPhone 16 Plus basically maintain the size of the previous generation, but there are some minor measurement errors and rounding.

Compared with the previous generation, iPhone 16 Pro and iPhone 16 Pro Max have increased in size, especially in height.

This is mainly due to the upgrade of screen size, and because of the use of brand-new screen technology, the black edge of iPhone 16 Pro is only 1.203mm, and the iPhone 16 Pro Max is only 1.153mm, which has set a new record for the whole industry.

Thanks to this, after upgrading from 6.1/6.5 inches to 6.3/6.7 inches, the sizes of the two have only slightly changed. (Jianjia)

The online course fee for New Oriental online postgraduate entrance examination will generally be between 1,000 and 10,000 yuan. The courses offered by New Oriental Online are relatively rich, so the course prices are high and low.

According to the content of counseling, it can be divided into politics, mathematics, English and management; According to the class type, it can be divided into full class, through train, worry-free plan, one-on-one and so on. List some online postgraduate English courses in New Oriental for your reference:

1, 2024 postgraduate English through train

Price: 7590 yuan, 443 class hours, course features: teacher’s one-on-one Q&A+class teacher’s one-on-one guidance and supervision, through-train exclusive planning preparation rhythm, interpretation of key node questions for postgraduate entrance examination, and re-reading guarantee service.

2, 2024 postgraduate English class

Price: 1190 yuan, 443 class hours, course features: knowledge hall answering questions, giving internal handouts, class group communication, stage evaluation.

3, 2024 postgraduate entrance examination English one worry-free plan

Price: 12,800 yuan, 300 class hours, course features: small class teaching mode, one-on-one answering questions throughout the year, three-hour one-on-one course to break through difficulties, and re-reading guarantee services.

4, one-on-one postgraduate entrance examination

Price: 500 yuan per hour, free customization of class hours, course features: customized personalized plan, flexible time, private exclusive Q&A, finishing touch before the exam, and giving re-examination guidance.

In addition, you can also choose to report to multiple subjects, such as 2024 Postgraduate English+Political Joint Report through train class, the price is 9580 yuan, and 2024 Postgraduate English+Mathematics Joint Report through train class, the price is 10580 yuan. The more joint reports, the cheaper the final quotation will be. In addition, to catch up with some holiday activities, the price of English courses for New Oriental Postgraduate Entrance Examination will also have corresponding discounts. For example, in the recent Double Twelve preferential activities of New Oriental Online, you can enjoy a 16% discount for purchasing 24 postgraduate entrance examination courses. The date of the activities is from November 25th to November 30th. For details, you can visit "New Oriental Online" official website for consultation. Website: https://news.koolearn.com/kaopei/.

Home is a harbor that carries people’s dreams and happiness. No matter how technology develops, in the final analysis, she should be a better and more quality synonym for the appearance of home.

With the main consumers in the market changing from the post-80s to the more personalized post-90s and post-00s,Household productsField,consuming behaviorWith the change, the consumer groups are also accelerating the refinement, from once focusing on the use of men, women, children, adults, etc., to today’s maternal and child series, secondary series and many other sub-fields, especially the high-intensity life pressure brought by the acceleration of the industry, users are paying more attention to whether products and services can be improved.quality of life. In other words, people pay more attention to the value thinking of internal needs. And this kind ofMarket consumption patternThe change also determines that enterprises can only adapt to the changes in consumer behavior if they seek innovation and change.

In fact, people’s requirements for household appliances, including washing machines and refrigerators, have changed from meeting basic needs in the past to improving the quality of life today, including the comprehensive upgrade of basic performance, aesthetic pleasure, convenient use, healthy life and happiness index, which makes people’s homes more fashionable and warm.

Let the service have more digital application of "temperature"

In the era of digital and intelligent popularization, people basically spend more than half of their time dealing with digitalization every day, which makes life more convenient and faster and becomes an indispensable existence. For example, after the digitalization of home appliances, users can perceive the real effect of the whole scene in advance, and then buy when they feel satisfied after the experience, and enterprises can also accurately understand the preferences of users, so as to better link the needs of sellers and buyers.

Undoubtedly, digitalization can make life more warm. In the era of users’ home, enterprises need consumer consumption, so they must cater to the market, carry out digital transformation, and seek innovation and change. Haier Zhijia has grasped the bull’s nose of digital development many years ago and implemented a comprehensive digital transformation.

It is the central logic of Haier Zhijia’s digital transformation to improve users’ ideal experience. As Xu Meng, vice president of Haier Zhijia and general manager of China District, said, within Haier Zhijia, a chain group organization was built around users, and at the same time, with the support of business model, the reform of the whole system was realized, that is to say, the whole link of users was opened, and the whole process links such as contact, interaction, transaction, delivery and word-of-mouth were made visible on the platform. Of course, after the digital transformation of Haier Zhijia, it has well met the real-time needs of users, made Haier’s service more temperature, and won competitiveness for its own development.

On the road of digital transformation, Haier Zhijia focuses on efficiency first. Through the four digital reconstructions of objectives, organizations, mechanisms and processes, the whole process of all employees focuses on the transformation from "enterprise digitalization" to "digital enterprise". For example, in terms of business, they upgrade their business model from offline to online mainly through digitalization of six platforms: customers, users, products, services, marketing and logistics, which improves the user experience and repurchase rate.

Of course, in addition to the digital upgrade at the front-end client, Haier Zhijia mainly puts the supply chain, logistics, production and materials on one platform to quickly respond to market demand. At present, all nodes have improved their efficiency through the digital lean manufacturing platform, and the accuracy of time series planning has increased to 85%, the hourly output has increased by 9.3% year-on-year, and the logistics loading efficiency of order delivery has increased by 30%. At the same time, all designers and R&D personnel understand the needs of users, the market’s views on current products and future trends on the platform, and then develop a new SKU (inventory unit) which is more accurate and efficient.

It can be seen that, driven by the changes of the times and the transformation of consumption, the systematic logic of Haier Zhijia’s entire commercial circulation forces the enterprise’s business model to make subversive changes for users, from the previous business logic of ToB to all ecological and cooperative partners and channel providers to build a complete link of ideal whole-process experience around the needs of users. Haier Zhijia has accelerated into the user era.

Let a home realize a "differentiated" new experience around users.

For the home furnishing industry, how to seek change and innovation? In fact, the focus still needs to fall on the core factor of "users", so that users can feel the warmth of home and have a new sense of experience.

Nowadays, users have become the market leader, but there is a phenomenon: users don’t know exactly what they want or need, and many of their needs, such as the additional functions of household appliances in addition to their own basic functions, are actually created by the market.

From this point of view, the iterative upgrade of products should be ahead of consumers. That is to say, in the process of product research and development, enterprises need to pay more attention to the improvement of quality of life brought by products, rather than low-end products, under the premise of combining national policies and matching corresponding resources, and finally create differentiated products that users are willing to pay for. These products must be able to bring users life feelings and enjoyment that they did not have in the past.

For example, Haier Zhijia will show a casarte flat-embedded refrigerator on AWE this year, which can be beautifully embedded in the cupboard, beautiful and atmospheric, and also effectively saves the kitchen space. It really realizes the integration of home appliances and home improvement through the front of home appliances, which realizes the experience and feeling that the refrigerator did not bring in the past.

On the other hand, the consumer groups have become more personalized after 90 s and 00 s, and they have changed from the differences in the use of people who once paid attention to it to many sub-sectors such as maternal and child series and secondary series today, so the market needs to be re-laid.

For example, Haier Zhijia’s three-level brand strategy of "high-end brand, scene brand and ecological brand" has opened up a new track from products, scenes to ecology. It can be said that the strategic landing of Haier Zhijia’s third-class brand conforms to the trend of contemporary users’ consumption concept of "thousands of people". Xu Meng said that by arranging the brand matrix of super-high-end Fisher & Paykel, high-end casarte, Volkswagen Haier and Young leader, we can find suitable product solutions for different groups, better meet the consumption behavior of different groups and better adapt to the current consumption stratification.

After meeting the needs of different users, Haier Zhijia also has a deep insight into the new consumption concept of the Z generation youth in the family field. Compared with the former consumption concept of "I will buy whatever the enterprise produces", contemporary young people pay more attention to the phenomenon of solutions and lifestyles. It is often difficult to make their consumption land only by using products. At the same time, their consumption concept is just one stop at a time, and time is more important than money. Therefore, through the landing of the smart home scene brand, Haier Zhijia provides a new life with higher quality, convenience and wisdom, which is no longer a commodity, but a solution covering home improvement, home, home appliances and home life.

In addition to satisfying users and reassuring them, the distance between enterprises and users is also an important success or failure point in today’s market. However, Haier Zhijia has changed people looking for goods in the past into people looking for goods today. For example, offline casarte is entering the shopping mall in an all-round way, and it is not a traditional household appliance, but a scene experience of a high-end lifestyle jointly built with the ecological side, and such a "differentiated" smart life experience is constantly entering the families of millions of users.

When night falls, the lights are dim, and the sleep mode of smart home is quietly started. Curtains are automatically closed, the ambient temperature is automatically adjusted, the mattress senses the body posture, and the height and hardness of the pillow are automatically adjusted, so that the human body can get ideal comfort and support. The speaker on the bedside table will play soft music, which will make people fall asleep gradually. When the human body enters deep sleep, it automatically adjusts the volume to keep a quiet sleeping environment … This has been the daily life of Haier Zhijia users.

The effective implementation of Haier Zhijia’s "three-level brand strategy" has met the practical needs of users’ consumption behavior changes to a certain extent, which is a gospel for users. From this aspect, Haier Zhijia has always been guided by the needs of users, that is, "user-centered" strategic layout, promoting enterprise reform and improving the quality of users’ consumption every time.

Today, people’s home life is moving towards wisdom; What will it be like tomorrow? Perhaps, as Xu Meng said, it is to provide users with clothing, food, shelter, entertainment and smart life scenes, and feel the happiness of thousands of people!

In the era of smart life, how can innovative technology empower space? How can user needs be realized? How does the smart lifestyle continue to evolve? Haier Zhijia follows the needs of users with innovation, accurately grasps the industry trend and has insight into the next decade. At 18: 30 on April 27th, Haier Zhijia once again joined hands with AWE to start a smart life and look to the future-Haier Zhijia X36 "See 2033" joint theme live broadcast, inviting thousands of users to enter Haier Smart Life Experience Field together, so stay tuned!

(promotion)

　

　

Dragon Boat festival

　

Zongqing Zongyi Dragon Boat Festival Ankang

　

Dragon Boat Festival

　

　

　

Dragon Boat Festival is the fifth day of the fifth lunar month, also known as Duanyang Festival, which is one of the four traditional festivals in China. On this day, people will race dragon boats, eat zongzi and hang wormwood. The Dragon Boat Festival culture has a wide influence in the world, and some countries and regions in the world also celebrate the Dragon Boat Festival. In September 2009, UNESCO officially approved its inclusion in the List of Representatives of the Intangible Cultural Heritage of Humanity, making the Dragon Boat Festival the first non-legacy festival in China.

　

　

The origin of the Dragon Boat Festival

　

It is said that the custom of eating zongzi and racing dragon boats on the Dragon Boat Festival is to commemorate Qu Yuan, a great poet in Chinese history. It is precisely because of this that the Dragon Boat Festival was named "Poet’s Day" after the founding of New China.

　

Qu Yuan is one of the greatest romantic poets in China, the earliest known famous poet in China and a world cultural celebrity. He created the style of "Chu Ci" and the tradition of "vanilla beauty". Representative works include Li Sao and Nine Songs.

　

In the history of our country, the saying that the Dragon Boat Festival is to commemorate Qu Yuan has a history of more than 1500 years. According to legend, after Qu Yuan threw himself into the Miluo River, the local people immediately rowed for rescue and went all the way to Dongting Lake, but Qu Yuan’s body was never seen. At that time, it was rainy, and the boats on the lake gathered together beside the pavilion on the shore. When people learned that it was to salvage the virtuous minister Dr. Qu, they went out in the rain again and rushed into the vast Dongting Lake. In order to mourn, people rowed on the rivers, and then it gradually developed into a dragon boat race. The people were afraid that the fish in the river would eat his body, so they went home to bring rice balls and throw them into the river to prevent fish and shrimp from ruining Qu Yuan’s body. Later, it became the custom to eat zongzi.

　

The customs of the Dragon Boat Festival

　

　

First, dragon boat race

　

Dragon boat race is the main custom of the Dragon Boat Festival. According to legend, it originated in ancient times, because Chu people could not bear to part with Qu Yuan, a worthy minister, and died in the river, many people rowed to catch up and save. They scrambled to catch up with each other until Dongting Lake disappeared. After that, I will row a dragon boat on May 5th every year to commemorate it. People use dragon boats to disperse the fish in the river so as not to eat Qu Yuan’s body. The habit of racing is prevalent in Wu, Yue and Chu.

　

　

Second, eat zongzi

　

Eating zongzi on Dragon Boat Festival is another traditional custom of Chinese residents. Zongzi, also known as "horn millet" and "tube zongzi". It has a long history and various patterns. On the morning of Dragon Boat Festival, families eat zongzi to commemorate Qu Yuan. Generally, they wrap zongzi the day before, cook them at night and eat them in the morning. Dumplings are mainly made of tender reed leaves which are abundant along the river pond, and bamboo leaves are also useful in some areas, collectively called zongye. The traditional form of zongzi is triangle, which is generally named after the inner pulp. The glutinous rice dumplings are called rice dumplings, the ones mixed with adzuki beans are called adzuki dumplings, and the ones mixed with red dates are called jujube dumplings, which are collectively called glutinous rice dumplings. Jujube dumplings are homophonic for "early middle school", so they are eaten the most, and children who intend to study can win the championship early. In the past, scholars used to eat jujube dumplings in the morning on the day of taking the imperial examination. Up to now, parents have to make jujube dumplings for candidates on the morning of the entrance examination day for middle schools and universities, wishing them a good school.

　

　

Third, tie colorful ropes and wear sachets

　

Five-color lines are mainly composed of five colors: green, red, white, black and yellow. These five colors are called auspicious colors, and they can be worn on the Dragon Boat Festival to keep you safe. Later, the custom of tying colorful ropes gradually evolved into hanging sachets, and children wore sachets on the Dragon Boat Festival. Legend has it that it meant to ward off evil spirits and drive away plague (in ancient times, people thought that they were sick because of monsters and ghosts), but it was actually used to decorate the inner head. The sachet contains cinnabar, realgar and fragrant medicine, wrapped with silk cloth, which is full of fragrance, and then tied with five-color silk threads to form a rope, making a string in various shapes, all kinds of shapes, small and lovely. In some southern cities of China, young men and women also use sachets to express their deep love.

　

　

　

erect

　

noon

　

safe

　

healthy

　

Four, hanging wormwood and calamus

　

A folk proverb says, "Willows are inserted in Qingming Festival, and Ai is inserted in Dragon Boat Festival". On the Dragon Boat Festival, people regard inserting wormwood and calamus as one of the important contents. Every household should sweep the courtyard and put calamus and moxa sticks in the lintel and hang them in the hall. Acorus calamus, Folium Artemisiae Argyi, Liuhua, Bulbus Allii and Dragon Boat Flower are made into human or tiger shapes, which are called Ai Ren and Ai Hu. It is made into garlands and ornaments, which are beautiful and fragrant, and women compete to wear them to drive away evil. Dragon Boat Festival is also a "health festival" handed down from ancient times. On this day, people sweep the courtyard, hang mugwort, hang calamus, sprinkle realgar water, drink realgar wine, stir up turbidity, remove rot, sterilize and prevent diseases. They are considered to have the effect of exorcising evil spirits and protecting the health and safety of family members.

　

　

Fifth, order realgar wine

　

Realgar is also a kind of medicinal material, which is said to kill all kinds of poisons. Therefore, during the Dragon Boat Festival, Shaanxi people will soak realgar in wine and put realgar wine on children’s ears, nose, forehead, wrists and ankles. It is said that this practice can keep mosquitoes, snakes, scorpions, centipedes, geckos and spiders off their bodies.

　

　

Six, eat salted duck eggs

　

Eating salted duck eggs on the Dragon Boat Festival is a big custom. As the saying goes, "You have to eat salted egg zongzi to send the chill." After the Dragon Boat Festival, it indicates that the hot summer is coming, and the activities of animals and plants have entered a vigorous stage. In addition, the humid climate and the active diseases, pests and bacteria are easy to cause many diseases. Eating salted duck eggs on the Dragon Boat Festival can detoxify and help keep healthy.

　

　

The contents of the Dragon Boat Festival customs are rich and varied, including polo, grass fighting, painting, flying kites, and there are some small differences in details because of different regional cultures throughout the country.

　

Do you understand the origin and customs of the Dragon Boat Festival?

　

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Editor: Propaganda Office　

　

　　Recently, the information about the invasion of online courses in many places has attracted much attention.

　　According to Beijing Youth Daily, on September 5th, students of Shenyang Institute of Urban Construction, Liaoning Province were maliciously intruded by others while surfing the Internet, and swiping the screen "I love you, teacher" disturbed the classroom order. Chengdu Business Daily-Red Star News reporter noticed that students in many places in China said that they had been invaded by online classes: when students were surfing the Internet through Tencent conferences, nails and other platforms, some strangers suddenly poured into the live broadcast room, some people abused teachers and students, some people played funeral music, and even distributed obscene pornographic videos.

　　Fu Jian, a lawyer of Henan Yulong Law Firm, said that in the online class, he publicly insulted others, derogated from others’ personality, and was suspected of infringing on the right of reputation, and was also suspected of violating the Law on Public Security Administration Punishment; If you distribute obscene pornographic videos, you are suspected of spreading obscene articles, and the criminal responsibility of the disseminator should be investigated according to law.

　　Who’s involved?

　　Some netizens set up QQ group to exchange "invasion experience"

　　On September 7th, the reporter used "online class explosion" and "online class invasion" as the key words, and found on several social platforms that many netizens with domestic IP addresses said that they were inexplicably invaded by strangers during online class, and the intruders interfered with the class and made many excessive things, such as opening wheat to make noise, insulting students and teachers, playing funeral music, telling obscene jokes and distributing obscene pornographic videos. Some online classes will suddenly break into 20 or 30 people, who use the names of some online hot words or famous stars as ID names and publish some unbearable remarks.

　　The reporter used "meeting" as the key word to search for groups on QQ, and immediately joined several QQ groups. The reporter found that people in QQ group often send Tencent meetings or nail the meeting number and password, and some group friends directly forward the meeting link in the group. Click on the link to see that the group name is "Meeting Room of Class Four, Grade Two" and so on.

　　One of the more active groups, the group administrator often sends such a paragraph: "You can’t provoke the teacher in the live broadcast room, you can ignore the teacher. No yellowing (pictures, videos) and no abuse. Play and play, make trouble, don’t make fun of the law. "

　　A group friend told reporters that he had been playing "online class invasion" for three days and shared his "experience" — — When you enter the online class, you don’t want to make pornographic pictures, swear, or go too far. You can play songs. If the teacher calls the police, you should leave the meeting quickly, so you don’t have to worry about being investigated by the police or being banned.

　　In these so-called intruders’ QQ groups, friends in the group will chat and exchange information about the invasion, take pictures or videos of their own invasion and send them to the group, and some people will send online class information to the group for everyone to join … … The reporter noticed that in a QQ group of this kind, a netizen named "Xiaofei" is very active. If a netizen reminds students in the group not to invade online classes in Grade Three or Grade Three, he will speak and say, "What does it matter if they can’t get into high school and college?" He said that he had dropped out of school.

　　Up to now, some QQ groups have been dissolved, and reporters have reported the remaining QQ groups one by one.

　　Online students:

　　It may be a classmate who leaked the meeting number and password.

　　Xiao An, a sophomore in Sichuan, told reporters that he was very angry because his class was also invaded on September 5. At that time, they were having a class, and suddenly two or three people came in, forced to turn on the microphone, or played music or abused teachers and students. The intruder also said that some students in the class posted the meeting number and password on the social platform, and they saw the information before entering the conference room.

　　The intruder stayed in Xiao ‘an’s class for more than 10 minutes, so the teacher had to turn off the microphones of all the staff. These people went to the chat area to insult the students. Xiao An said that the online class meeting number and password can now be searched on some social platforms, and some people leaked the information at will. In Xiao ‘an’s view, it may be students who leak information, perhaps for fun or because they don’t want to study.

　　Teacher Wu, a high school teacher in a school in Sichuan, told reporters that she knew that three colleagues had been invaded while surfing the Internet through the nail platform recently. Many intruders will burst into the classroom inexplicably, either talking nonsense or talking nonsense on the public screen. In the class of one of Mr. Wu’s colleagues, dozens of people suddenly poured into the online class meeting room, all smoking with bare arms.

　　Teacher Wu said that it is wrong for intruders to do this for whatever reason. She hopes that these meeting numbers and meeting passwords are not provided by students. In order to prevent the invasion of online classes, Ms. Wu also spent time studying how to take online classes. For example, she prefers to set permissions through Tencent meetings. But this also has disadvantages. If the host doesn’t notice that a student has entered the meeting, this person will not be able to attend the meeting in time.

　　Public security organs:

　　Attention has been paid to the phenomenon of online course intrusion.

　　The reporter noticed that the network police in Shenzhen and Tianjin have voiced through Weibo, saying that they are concerned about the invasion of online classes.

　　The media reporter also consulted the customer service of several online live broadcast platforms, and some customer service responded that "in this case, you can submit a report and feedback" and "no relevant complaints have been received at present. If the situation is true, the platform will ban the relevant accounts".

　　The reporter noted that as early as the beginning of 2020, WeChat official account, the official WeChat of the Network Security Bureau of the Ministry of Public Security, had issued a document stressing the safety of online classes. It is mentioned that all kinds of educational mobile Internet applications (referred to as educational apps) are booming, but they also increase the original security risks. The online "cloud classroom" has become an important channel for the majority of primary and secondary school students to learn online during the epidemic prevention and control period. However, some online class platforms in primary and secondary schools pop up advertisements during class, and even appear illegal and harmful information such as pornographic gambling, which seriously undermines the online education and teaching order and infringes on the physical and mental health of minors.

　　The network security department of the public security organ helps the online classroom, actively cooperates with the education authorities, strengthens safety supervision according to their duties, organizes all parties to carry out safety protection, and cracks down on illegal and criminal acts according to law. The public security organs will resolutely investigate and deal with the acts of publishing and disseminating illegal and harmful information related to pornography and gambling. We will crack down on suspected criminal offences according to law, fully purify the online environment, and earnestly safeguard network security.

　　Zhao Zhanling, a lawyer of Beijing Yunjia Law Firm, said that the legal liability of the participants in the online class invasion mainly depends on their specific behaviors. If the intruder insults teachers and students, it may only constitute a civil tort and infringe on the reputation rights of teachers and students. If you play obscene articles, you may be suspected of a criminal offence. It is not illegal or criminal to disturb the classroom by talking more and playing music, but it is not suitable on the moral level.

　　Fu Jian, a lawyer of Henan Yulong Law Firm, said that in the online class, he publicly insulted others, derogated from others’ personality, and was suspected of infringing on the right of reputation, and was also suspected of violating the Law on Public Security Administration Punishment; If you distribute obscene pornographic videos, you are suspected of spreading obscene articles, and the criminal responsibility of the disseminator should be investigated according to law.

　　(The names in the text are all pseudonyms except Fu Jian and Zhao Zhanling.)

　　Chengdu Business Daily-Red Star Journalist Chen Qingyuan

I’ve seen too many suspense detective dramas, so I might as well change my taste. The public relations TV series "Emergency Public Relations" starring Huang Xiaoming, Cai Wenjing and Tan Zhuo is being broadcasted.

The drama, last romance, was premiered in 8 sets of CCTV prime files, and updated synchronously in Youku video. The plot adopted an unpopular theme "public relations" which is rare in China.

This "Emergency Public Relations" is based on real events, and strives to touch people’s hearts with truth, and narrates from topics such as family, workplace and love. Through the display of more than ten public relations events, this paper discusses social hot topics and shows the audience the real life of the crisis public relations industry.

This drama is the first urban drama starring Tan Zhuo, and it is also the cooperation between Tan Zhuo and director Hui Kaidong after Story of Yanxi Palace. It has attracted much attention before it was aired, but Tan Zhuo’s characters are not very pleasing this time.

Tan Zhuo’s new image positioning this time is Yuan Wei, a partner of a big law firm. She is independent, capable and elegant, and is regarded as a female elite in the workplace by others.

Just under this seemingly clever appearance, the love-hate entanglement between Tan Zhuo and her ex-boyfriend Lin Zhongshuo is also staged. Her attitude towards feelings and life has made them drift away.

Tan Zhuo and Lin Zhongshuo have been together for three years. On this day, Tan Zhuo suddenly walked into the house where they lived, took away his luggage, and claimed to go on a business trip abroad.

Unexpectedly, Yuan Wei’s business trip was just an excuse. Because her boyfriend Lin Zhongshuo didn’t work, she was angry and dissatisfied. She thought of a solution to break up, but they met unexpectedly at work.

Lin Zhongshuo graduated with a master’s degree in communication. He has worked as a reporter for 8 years in CBN, a famous domestic media group. He has had three sensational reports and is well-known in the industry.

It is precisely because of these sensational reports that Lin Zhongshuo has stayed away from the media industry, and he has never appeared in the public eye in these three years.

In the past three years with Yuan Wei, his life style of not working made his girlfriend worry about the uncertainty of the future. In Yuan Wei’s eyes, the two should grow up together, which is why Yuan did not choose to leave without saying goodbye and waved goodbye.

If the development of the incident ends here, then the new lawyer played by Tan Zhuo is quite capable and dashing as a city beauty, but her subsequent behavior greatly reduces her image.

After finding a new job in Lin Zhongshuo, she stood on the opposite side of her job and life.

A Chinese mother was treated unfairly when she took an international flight. The simple and rude way of flight attendants to deal with the problem was sent to the media by reporters, and the public opinion was biased in favor of this Chinese mother.

"Although public opinion is directed at you, you are not public figures. Even if you are scolded, it will not have an impact on your future life." Such a statement will not come from a conscientious legal worker.

As the legal adviser of this airline, Mr. Yuan is too objective and calm and impersonal. In the face of the bad words on the Internet, it is really unacceptable to choose to ignore the choice and let it go, and to put vulnerable individuals at the center of public opinion.

At present, after her boyfriend Lin Zhongshuo saved the day and kept his new job in a first-class public relations company in China, Lawyer Yuan chose to go back to the grass.

She first went back to the house where they lived together, trying to get Lin Zhongshuo to give her a step down and ease their relationship. This idea was seen through by Lin Zhongshuo, and his wish was unsuccessful.

She took the initiative to wait downstairs in Lin Zhongshuo’s company again and asked him to have dinner at night, but Lin Zhongshuo refused again.

Do we want to go further in our current relationship? This is the third attempt made by Yuan Wei. In the crowded lobby, Yuan Wei held Lin Zhongshuo’s hands and asked, and was rejected again.

Love is like this. When one party chooses to give up, it is impossible to talk about it. Yuan Wei is invincible in the workplace, but he still gets hurt in his feelings. This role is really not pleasing.

Since Tan Zhuo, Xú Zhēng, Zhou Yiwei and others co-starred in the film Dying to Survive in 2018, Tan Zhuo’s reputation in the film and television drama industry has soared.

After that, she participated in the costume court drama Story of Yanxi Palace. Although she played the role of Gao Guifei, she was overbearing, but under the role of Tan Zhuo, this role was well received.

Both Huang Xiaoming’s wife in The Fire Hero and the ordinary mother in Sheep Without A Shepherd make Tan Zhuo’s image shine.

There is no doubt that Tan Zhuo is a good actor, but the roles of good actors are not all so pleasing. This time, Emergency Public Relations is like this. Wen/Hua Su

Counties (cities, districts) Construction Bureau, municipal water supply and drainage company and all units directly under the Bureau:

The "Implementation Plan for the Construction of" Smart Site "in Lishui City" is hereby printed and distributed to you, please conscientiously implement it according to the actual work.

Lishui housing and urban construction bureau

December 9, 2019

(This piece is publicly released)

Issued by the Office of Lishui Housing and Urban-Rural Development Bureau on December 9, 2019 　

Implementation Plan of "Smart Site" Construction in Lishui City

In order to implement the Opinions of the General Office of the State Council on Promoting the Sustainable and Healthy Development of the Construction Industry (Guo Ban Fa [2017] No.19), the Notice of the Ministry of Housing and Urban-Rural Development on Printing and Distributing the Outline of the Informatization Development of the Construction Industry from 2016 to 2020 (Jian Zhi Han [2016] No.183) and the Notice of the Housing and Urban-Rural Development Department of Zhejiang Province on Accelerating the Construction of "Smart Sites" in the Province (Zhejiang Jian Zhi An Fa Effectively improve the efficiency of industry supervision and service, and improve the fine management level of the construction site in our city. Our bureau decided to immediately carry out the construction of smart sites, and formulated this implementation plan.

I. General requirements

Fully implement the requirements of high-quality development of the construction industry, take improving the engineering quality and safety level and building a harmonious and civilized industry environment as the main line, adhere to the problem-oriented and goal-oriented principles, and use the modern management concept of "wisdom+interconnection+collaboration" to build the subsystems of "smart site" according to local conditions in about two years, gradually realize the full coverage of the city’s "smart site" management system and connect with the province’s "smart site" management system.

Second, the basic situation

(1) Platform functions. Lishui Smart Work Site Platform includes video monitoring management, real-name registration system attendance management, environmental monitoring management, quality supervision and safety supervision, etc. Combined with the requirements of industry supervision functions, it gradually realizes functions such as quality, safety, dust prevention, project progress, personnel management, data statistical analysis and government supervision.

(2) Information collection. Smart site platform mainly collects basic information of enterprises and projects, video monitoring information, attendance information of real-name registration system, environmental monitoring information, quality and safety supervision information, etc., and realizes real-time early warning, task release and disposal based on the same platform, and later provides decision support through big data analysis services.

(3) management authority. Lishui Smart Site Platform is built and managed by the Municipal Construction Bureau in a unified way, and it is opened and applied to the relevant offices (stations) of the Municipal Construction Bureau, the housing construction departments of all districts (cities) and counties, and relevant enterprises and project departments according to the responsibilities and authorities, so as to realize the smart management of the city’s construction projects and improve the quality, safety and civilized construction control level of the city’s construction projects.

(4) Responsibilities of service providers. The network service provider is responsible for assisting the competent business department in daily maintenance of the system platform, network access, system training and site equipment compliance acceptance service. The construction unit and equipment service provider are responsible for the installation and daily maintenance of site equipment, that is, who installs, manages and is responsible.

Third, the construction content

(A) video surveillance

1. Scope of implementation

Since December 10, 2019, the following construction projects must be equipped with an online video surveillance system and connected to the platform:

(1) Projects with a newly started construction area of 5,000 square meters or more after December 10, 2019, including new construction, renovation and expansion of houses; Municipal infrastructure projects with a project cost of 20 million yuan or more.

(2) Construction projects under construction with a construction area of 5,000 square meters or more that have not been accepted by the main branch project before December 10, 2019; Municipal infrastructure projects under construction with a project cost of 20 million yuan or more and a remaining construction period of 6 months or more.

(3) The construction projects listed in Lishui City’s standardized construction site creation plan for building safety and civilized construction, including those newly built or whose main branch projects have not been accepted before December 1.

Meet the above conditions, it is a special project or other special circumstances, the project is located in the construction department for examination and approval, you can not install online video monitoring system.

2. Installation requirements

(1) The number of video monitoring points installed. Housing construction project construction area of less than 20 thousand square meters, not less than 1 ball machine and 3 bolt machines; Housing construction project construction area of 20 thousand square meters and less than 50 thousand square meters, not less than 1 ball machine and 4 bolt machines; For every 50,000 square meters increase in construction area, it is necessary to add another ball machine monitoring point; For projects with complex surrounding environment or large scale, the number of video monitoring points should be increased according to the actual needs of the project, and the specific requirements should be determined by the construction administrative department where the project is located.

(2) Installation position of video monitoring point. The arrangement and installation of video monitoring points should be determined according to the actual situation of the construction site. The main installation positions are as follows: the highest point of the construction site (the installation position of the ball machine), the entrance and exit of the construction site, the vehicle washing pool, the processing area, major hazard sources and other parts. If there is a living area, at least one gun must be installed in the living area, and each entrance with multiple entrances and exits in the construction site should be equipped with a gun monitoring point. The installation position should be the most reasonable and favorable position that can reflect the construction situation of the project. Ensure that the construction status of personnel, major hazard sources and engineering subjects at the entrance and exit of the whole project can be displayed. The installation height should be considered to meet the needs of the whole construction process and reflect the construction status of the main places as much as possible. The monitoring points should be installed at locations that do not need to be moved during construction as far as possible to avoid repeated demolition and reinstallation.

(3) Technical standards and access requirements of video monitoring system. See Annex 1 for the technical standards of video surveillance system. Only qualified equipment can access the platform. See Annex 2 for the interface protocol of video monitoring platform. Monitoring equipment meeting the requirements of technical standards should be adopted in each construction site, and the Municipal Construction Bureau should be contacted for testing and access. Units that have completed the construction in advance should upgrade all kinds of equipment that do not meet this standard to ensure that they can be integrated with the platform.

(2) real-name registration system attendance

1. Scope of implementation

All newly started projects after December 10, 2019 will be connected, and the projects that have started, special projects or other special circumstances are the same as video surveillance requirements.

2. Attendance object

Main management personnel and construction workers of construction and supervision units.

3. real-name registration system attendance equipment installation requirements

(1) Installation quantity and location. The quantity of equipment shall be purchased according to the actual demand of the construction site, and the actual attendance needs shall be met. The equipment shall be installed at the main entrance and exit positions. In order to ensure the equipment identification effect, the installation position shall avoid east-west orientation as far as possible.

(2) real-name registration system attendance equipment technical standards and access requirements. See Annex 3 for the technical standard of attendance equipment in real-name registration system. Only qualified equipment can access the platform. See Annex 4 for the interface agreement of real-name registration system attendance equipment platform. real-name registration system attendance equipment meeting the requirements of technical standards should be adopted in each construction site, and contact the Municipal Construction Bureau for testing and access. Units that have completed the construction in advance should upgrade all kinds of equipment that do not meet this standard to ensure that they can be integrated with the platform.

(3) Environmental monitoring

1. Scope of implementation

(1) Newly started projects covering an area of 5,000 square meters or more after December 10, 2019, including new construction, renovation and expansion of housing construction projects; Municipal infrastructure projects with a project cost of 20 million yuan or more.

(2) Construction projects under construction with a building area of 5,000 square meters or more that have not been accepted by the main branch project before December 10, 2019; Municipal infrastructure projects under construction with a project cost of 20 million yuan or more and a remaining construction period of 6 months or more.

(3) The construction projects listed in Lishui City’s standardized construction site creation plan for building safety and civilized construction, including those newly built or whose main branch projects have not been accepted before December 10th.

Meet the above conditions, it is a special project or other special circumstances, the project is located in the construction (construction) department in charge of examination and approval, you can not install online environmental monitoring system.

2. Collecting parameters

PM10, PM2.5, noise, temperature, humidity, wind power, wind direction and wind speed.

3. Installation requirements of environmental monitoring equipment

(1) Installation quantity requirements. The quantity of equipment shall be purchased according to the actual demand of the construction site, and if the area is within 50,000 square meters, at least one inspection point shall be installed; For every 50,000 square meters of floor space, one more monitoring point will be added. Meet the requirements of municipal infrastructure projects each bid set at least 1 monitoring point. Installed at the main entrance or exit or around the foundation pit.

(2) Installation position requirements. The monitoring equipment shall be installed within the enclosure of the construction site and can directly monitor the main construction area on the site. The on-site spraying system should avoid the on-line monitoring facilities for dust, and should not interfere with the normal monitoring of the monitoring facilities. If one monitoring point is set, it should be set at the main entrance and exit of construction vehicles; If two or more monitoring points are set, at least one of them should be set at the main entrance and exit, and the rest should be set at the field boundary closest to the surrounding sensitive points. When it is adjacent to other construction projects, monitoring points should be avoided at the adjacent boundary.

(3) Technical standards and access requirements of environmental monitoring equipment. See Annex 5 for the technical standards of environmental monitoring equipment. Only the equipment that meets the requirements can access the platform. Refer to Annex 6 for the interface agreement of environmental monitoring platform. Monitoring equipment meeting the requirements of technical standards should be adopted in each construction site, and contact the Municipal Construction Bureau for testing and access. Units that have completed the construction in advance should upgrade all kinds of equipment that do not meet this standard to ensure that they can be integrated with the platform.

IV. Procedures

The installation, use and removal of smart site equipment shall be handled according to the following procedures:

(1) Determine the installation scheme. Network operation service providers go to the construction site for survey, and jointly determine the number of equipment points, installation locations, installation plans, etc. with construction, supervision and construction units; The construction unit shall complete the production of the equipment installation scheme and point layout of the smart construction site in the construction site, fill in the Notice Form for Equipment Installation of Smart Construction Site in Lishui City (Annex 7), and report it to the construction engineering quality and safety supervision institution where the project is located for the record. 　

(2) Installation and use. With the cooperation of the construction unit, the supervision unit and the construction unit, the network operation service provider installed the special network for the smart site. After the construction unit passed the acceptance, the smart site system was officially put into use. Within one month after the official start of the project, at least two video monitoring points (vehicle washing pool and real-name registration system attendance machine), environmental monitoring equipment and real-name registration system attendance equipment must be installed, and other smart site equipment should be installed in time according to the construction progress.

(3) Modification of the system scheme. No unit or individual is allowed to modify the reviewed smart site plan and smart site equipment layout plan without authorization. If it is really necessary to modify, the construction unit shall apply, and the modification can only be made after the network operation service provider, supervision unit and construction unit audit and report to the construction administrative department where the project is located for approval.

(4) Demolition and relocation. Without the consent of the construction administrative department where the project is located, the construction unit shall not dismantle or move the smart site equipment. If it is necessary to dismantle or move the equipment, the construction unit shall go through the formalities at the construction administrative department where the project is located three working days in advance, and fill in the Notice Form for Equipment Demolition (Relocation) of Lishui Building Engineering Smart Site (Annex 8). With the Notice Form of Equipment Removal (Relocation) of Lishui Smart Construction Site, the network operation service provider will remove or move the dedicated network of smart construction site, and the construction unit shall not remove or move the smart construction site equipment without authorization.

V. Supervision and management

(1) Local construction authorities should regard smart sites as an important starting point for quality and safety supervision, strictly implement them in accordance with the provisions of the implementation measures, and urge those sites that fail to install the smart site system on time, refuse to install the smart site system, and fail to ensure that the smart site system is in good working condition to be rectified in place, so as to promote the smooth implementation of smart sites. Local construction authorities shall supervise the construction sites under construction in real time through the smart site system, and keep account records.

(2) For the construction projects that have started before the implementation of this notice and need to install smart site systems, the equipment installation and system access of all smart site systems should be completed before December 31, 2019.

(III) The construction of smart site is included in the "one-vote veto" of creating a standardized construction site for building safety and civilized construction in Lishui City. In accordance with the requirements of this notice, a site that fails to install or refuses to install the smart site system on time and cannot guarantee that the smart site system is in good working condition may not participate in the standardized construction site for building safety and civilized construction in Lishui City in principle.

(four) local construction authorities shall, within 3 working days after receiving the application for modification or removal of the smart site system, review and reply to the applicant.

(five) local construction departments should complete the construction of local smart site sub-centers before June 30, 2020, and can formulate implementation rules according to this notice.

VI. Maintenance Management

(1) Network operation service providers and equipment service providers that provide smart site system services must ensure the normal operation of smart site systems, diagnose equipment failures in real time and immediately deal with them, and regularly send people to the construction site for maintenance. 　

(2) The construction unit shall assign a special person to be responsible for the management of smart site systems and equipment, and complete the work of scheme formulation, contract signing and equipment acceptance, and check and make records every day. If abnormal conditions are found, it is necessary to find out the reasons and notify network operation service providers and equipment service providers in time, take effective measures to ensure the safety of facilities and lines in smart construction sites, and actively do a good job in maintaining facilities and lines. If it is found that the monitoring equipment of the smart site is intentionally damaged, the competent construction department where the project is located shall immediately order it to be repaired immediately.

(3) If the smart site system fails, all relevant units should carry out maintenance as soon as possible according to the contract, and in principle, the repair should be completed within 24 hours after receiving the report.

(4) In order to ensure the effective implementation of the smart site, the expenses of online video monitoring system such as leasing, installation, debugging, maintenance and network leasing are included in the expenses of safety protection and civilized construction measures of construction projects, and the funds are special.

(5) Local construction (construction industry) authorities, construction engineering quality and safety supervision institutions, construction units, construction units and supervision units should use the smart site system to realize remote dynamic supervision and management of the construction site. The login website, user account number, password and usage of the smart site system are provided by Lishui Housing and Urban-Rural Construction Planning Bureau and network service providers.

Li Jianfa [2019] No.225 Annex. doc

This article comes from WeChat WeChat official account:Eight o’clock news (id: healthinsight), author: ChenGuangjing, original title: "Multinational pharmaceutical companies in China for 40 years: from super-national treatment to ordinary players", the first picture comes from: vision china

For more than 40 years, multinational pharmaceutical companies have attracted countless amounts of money by virtue of China’s policy bonus and the environment where they have little power to compete with it.

In the running-in of multinational pharmaceutical companies and China’s characteristic market economy for more than 40 years, it has gone through the process from the initial foreign monks who can recite scriptures, to disenchantment, to checks and balances, and then to adjustment and discovery of new modes of getting along.

Objectively speaking, multinational pharmaceutical companies have contributed to the development of China’s pharmaceutical industry, and they have participated in creating the second largest pharmaceutical consumption market in the world.

However, they have enjoyed "super-national treatment" in China for a long time, including independent pricing and tax concessions.It has also brought many problems, including the intensification of overcapacity at the industrial end; The drug price in the public remains high, and patients can’t afford drugs.With the rise of local pharmaceutical companies, it is almost inevitable that their aura will recede.

The rise and fall of multinational pharmaceutical companies in China perfectly fits the development course of the whole pharmaceutical industry in China. So,The road taken by multinational pharmaceutical companies in China is almost a history of the development and policy changes of China’s pharmaceutical industry.

First, the first encounter: the introduction of more than just funds.

In 1978, China Pharmaceutical gross industrial output value was 7.3 billion yuan, which may not even be comparable to the revenue of a pharmaceutical company Pfizer-in the 1970s, Pfizer’s annual revenue was 1 billion dollars.

At that time, the pharmaceutical industry in China was in the stage of stumbling, and competitive domestic enterprises did not exist. There were only more than 500 kinds of drugs that hospitals could use daily.

Later, Yangzijiang Pharmaceutical, which claimed to have an annual income of 100 billion yuan, was still an unknown small factory in the town; Lianyungang Pharmaceutical, the predecessor of Hengrui, is still making hemostatic and disinfectant, and Sun Piaoyang, the technician who changed its fate, was not assigned here until four years later.

At first, foreign pharmaceutical companies were introduced, not for new drugs, but to introduce a large infusion model production line that meets the standards and can be sold all over the world.

The first foreign pharmaceutical company to enter China was Otsuka Pharmaceutical Co., Ltd.. It was signed in 1980 and put into production in 1984. By the end of 1980s, Otsuka, China had been able to produce 8 kinds of injections, which were supplied to big hospitals in Beijing, Shanghai, Tianjin and other cities, and also sold to Japan, with a double-digit increase in production capacity, sales volume and profit.

Otsuka, China, made a good start, and a large number of multinational pharmaceutical companies began to tentatively enter China.What they value has also developed from China’s industrial policy, preferential tax, low cost and labor to China’s huge market.

According to Medicine World, China joined the World Trade Organization as of December 2001.（WTO）The number of foreign-funded pharmaceutical enterprises in China has reached about 1790. The top 20 pharmaceutical companies in the world have invested and set up factories in China. In terms of market share, these enterprises account for half of the pharmaceutical market in China.

More important than market share,From production to sales, these foreign pharmaceutical companies have almost reconstructed the pharmaceutical industry in China.

Foreign-funded pharmaceutical companies not only brought more funds, mature technologies, brand-new concepts and management models, and more available new drugs to the pharmaceutical industry in China, but also brought the mainstream sales model in the pharmaceutical field at that time-academic marketing, and a new profession-pharmaceutical representative.

By 2016, China has more than 3 million medical representatives, supporting a huge sales system with a scale of 2 trillion drugs, serving 12,000 public hospitals in China.

In 1980s in China, under the strict planned economy system, pharmaceutical companies completed their production as planned, and then they were purchased by local pharmaceutical companies for unified deployment.

Pharmaceutical companies do not need to face the terminal market directly, and no one knows how to sell drugs in the modern pharmaceutical industry.

The pharmaceutical industry in Europe and America, after experiencing the rapid expansion and fierce competition after World War II, has long understood the key to the commercialization of medicine-doctors with prescription rights are the real customers of pharmaceutical companies, and the sales model for doctors is the truly effective modern pharmaceutical sales model.

Established in 1985, Xi ‘an Jansen introduced Jansen’s staff training mechanism and built the first pharmaceutical sales team in China, which is known as the "Whampoa Military Academy" in China’s pharmaceutical industry.(See:The 30-year ups and downs of China medical representatives.).

Most of these first-generation medical representatives employed by foreign-funded pharmaceutical companies have professional backgrounds, have access to first-hand scientific research materials, and were respected by doctors in the early days.

However, the situation changed quickly, and some domestic pharmaceutical companies quickly grasped the essence of pharmaceutical marketing and alienated it, resulting in sales with gold and kickbacks-hidden transactions.(doctor’s rebate+public relations rent-seeking)The cost once soared to 60% of the drug price.(See:China Medicine Changed the Past.).

Under the pressure of sales, foreign pharmaceutical companies have also begun to adopt a more subtle way of bribing doctors, as foreign media mentioned in a report in 2013: "Persuade with cash, gifts, vacations and other benefits.(medical staff)Write more prescriptions. "

All these will lay the foundation for a huge bribery case that is almost comparable to Waterloo, China, a multinational pharmaceutical company.

Second, localization: the rapid development of golden decade

In 2001, China officially joined the WTO.(World Trade Organization)China’s reform and opening up has deepened its integration with the world economic system.

Under the expectation of opening up to China and the expectation of the vast market, multinational pharmaceutical companies began to "settle down" frequently.

According to the later analysis of the industry, this process is to compete for the market, but also a confession meeting to show confidence in the China market. The giants scrambled to present "warlords" by investing in the establishment of R&D centers and factories.

After January 2002, more than 10 giants such as Novo Nordisk, AstraZeneca, Roche, Takeda, Pfizer, GSK and AbbVie also set up R&D centers in China. Lilly Asia Venture Capital Fund has also targeted the China market, with an initial investment of US$ 10 million, and plans to invest US$ 100 million in drug research and development capacity in China within five years.

According to industry statistics, by 2016, these multinational pharmaceutical companies have spent more than 8 billion yuan just to set up research centers in China.

Different from the new construction in the field of research and development, the "falling" in the field of production and sales is more like a game of "greedy snake".

In 2000, Pfizer won the largest acquisition in the history of the pharmaceutical industry with a sum of 90 billion US dollars, acquired its research and development company Warner-Lambert, and put Atorvastatin.(trade name Lipitor)In the pocket, thus surpassing Merck, the former overlord, and ranking first in the pharmaceutical revenue list. This also triggered a wave of mergers and acquisitions

This "snake-eating" game also extended to China. On July 2, 2008, after nearly two years’ efforts, Bayer finally completed the necessary regulatory approval and bought Dongsheng Technology’s "White Plus Black" and other anti-cold and cough products for 1.072 billion yuan.This also opened the prelude for multinational pharmaceutical companies to merge with China pharmaceutical companies.

Second year(2009)In the first half of the year alone, at least seven multinational giants announced the expansion of factories and production lines or the news of mergers and acquisitions and joint ventures. In the 2010s, the momentum became stronger and stronger. Merck, Pfizer, Sanofi, GlaxoSmithKline, Novartis, etc. joined in one after another. Among them, Sanofi bought the local pharmaceutical company Meihua Sunstone Group and bought a high price of over 520 million US dollars, which was the largest merger in China at that time.

Correspondingly, during the critical period of attracting investment in China, multinational pharmaceutical companies almost enjoyed the "super-national treatment" in policy.

Among them, mainly including tax incentives; Independent pricing, filing system, etc. Among all these "treatments", the most "useful" is the right of independent pricing.

Before the government pricing of most drugs was officially cancelled in 2015, only exclusive varieties could be priced independently. However, multinational pharmaceutical companies often introduce patented drugs into China, which can set higher prices.

This makes these drugs form a "scissors gap" with domestic drugs.

During this period, the scale of China pharmaceutical market has been greatly expanded. The output value of the top 100 pharmaceutical enterprises exceeds 300 billion yuan, but the concentration is less than 35%. The enterprises are "small, scattered and chaotic", and the product quality cannot be compared with imported drugs, let alone replaced. In order to compete for the market, a unique marketing model with gold sales was formed, and "emphasizing sales and neglecting research and development" began to become the mainstream of market competition during that time.

The market mechanism fails in the medical field, and the higher the drug price, the more room for operation. This is even more powerful for multinational pharmaceutical companies.Imported drugs occupy the commanding heights of the pharmaceutical market. And this advantage is more and more obvious after the patented drugs have passed the protection period.

Before and after 2006, the former director of National Medical Products Administration, Zheng Xiaoyu, was sentenced to death. As a warning, the whole drug supervision system overcompensated the behavior of rent-seeking and approving homogenized "new drugs". The drug review and approval in China was tightened rapidly, and the approval speed of domestic generic drugs was slow, resulting in a serious backlog.

In the pharmaceutical market of China, the price of drugs that have passed the patent period has started to remain high, and the gap with domestic generic drugs continues to widen.

According to some data, by 2013, the ratio of the original research drug of ceftriaxone to the retail price of generic drugs has expanded from the previous 6.25: 1 to 9.35: 1. One product and two regulations in the hospital have also become an imported product and a domestic medicine.

Many "life-saving drugs" with high technical barriers even have the highest situation in the world. For example, Gleevec of Novartis entered the mainland market of China in 2002, and the price per box was as high as 25,800 yuan. Since then, the price has remained basically stable, and by 2014 it has been much higher than 17,000 yuan in Hong Kong, China and 13,600 yuan in the United States.

Under the disparity of strength and weakness, multinational pharmaceutical companies have gradually entered the golden age of "lying down to make money" in China.

In order to further expand their advantages, multinational pharmaceutical companies also strive to expand their sales teams.

According to a paper published by Yale Law School scholars in 2014, the top 10 pharmaceutical companies in the world employ about 25,000 sales teams in China. According to IMS statistics, multinational giants such as Pfizer, Bayer and AstraZeneca have more than 2,000 first-line medical representatives, and there is a trend of further expansion.

According to statistics, the pharmaceutical market in China achieved a compound annual growth of 25% in the decade after 2000, and the income of multinational pharmaceutical companies also rocketed. AstraZeneca, for example, has built a factory in China for four years, and its sales revenue has exceeded 1 billion yuan, which is called the "dream team" of multinational pharmaceutical companies. Although other pharmaceutical companies do not have more data to prove it, they can also see clues from the grand annual meeting.

After Pfizer acquired Wyeth in 2010, an annual meeting in Dongguan, Guangdong Province cost 30 million yuan and more than 5,000 employees participated. At that time, it was called the "annual meeting of the best company". Previously, Bayer led more than 1,600 employees to carnival in Jeju Island, South Korea for 6 days, and the industry analysis cost will not be less than 30 million yuan.For a long time, the annual meeting of multinational pharmaceutical companies in China is an event that attracts the attention of the industry.

It was a prosperous time for multinational giants to develop rapidly. However, in the carnival, no one noticed the hidden worries that might make their "aura" recede.

Third, the blow: loss of supranational status

In 2013, GSK was fined a sky-high price for bribery in China, several senior executives were sentenced and one foreign executive was deported.

For a long time before GSK bribery case, multinational pharmaceutical companies were often regarded as synonymous with professionalism and compliance because of their "halo" in China market.

Until 2004, foreign media published an article exposing the "kickback shady" of pharmaceutical giants.People suddenly discovered that some so-called "standards", "rules" and "international practices", which people take for granted as reasonable behaviors, such as traveling and lecture fees, also have the risk of interest transfer.

However, in the process of law enforcement since then, due to hidden methods and insufficient legislation in China, regulators have not made a clear statement on these behaviors.

After GSK’s bribery case in China was exposed, people suddenly understood that the localization of multinational pharmaceutical companies has extended to the field of sales with gold, and the amount is so huge.

According to public information: GSK(China)In order to increase sales, a large number of salespeople were recruited and paid bribes to medical staff in medical institutions all over the country. Travel expenses, lecture fees, organizing tours, etc. are all ways to expand the use of drugs or expand their use. Only after 2007, GSK, like more than 700 travel agencies and consulting companies, transferred 3 billion yuan, which was suspected to be used for "illegal fund disposal".

Since the GSK case, people have clearly realized that,China’s regulators are ready to "shoot".

In fact, multinational pharmaceutical companies entered the China market in the form of joint ventures from the beginning. Their technology is often not the latest technology. It is mentioned in Mainstream-Wisdom of the Leaders of Pharmaceutical Companies in China that the overseas direct investment theory of developed countries clearly mentions that the core technology will remain in the headquarters, and the second-rate technology and production line will flow overseas. Inadequate management, and multinational pharmaceutical companies create book losses and evade taxes by making high prices of overseas raw materials.

During this period, scholars in China also realized that we can’t catch up with the international level by introducing foreign capital to build tertiary industry.

However, in the early days of reform and opening up, China’s technology was too weak, and these mature technologies can meet the demand to a certain extent.

However, in the subsequent development, local pharmaceutical companies in China are also rising rapidly.

Today, even the world’s leading PD-1 inhibitor has become the object of research and development. According to Baiaotai’s announcement, after Bristol-Myers Squibb and Merck launched PD-1 in 2014, 85 of the 154 PD-1 in the world were developed or jointly developed by China enterprises.

Since 2018, only five domestic PD-1s in China have been approved for listing.

Under the pressure of domestic drug competition, the imported PD-1-O and K drugs, which initially cost 1 million yuan to be listed in the United States, were given the lowest price in the world as soon as they entered China. After several rounds of price wars, the annual cost continued to drop sharply.

Especially after the national medical insurance negotiations, under the offensive of price reduction of domestic drugs, although the above two imported drugs were not successfully negotiated, the annual expenses were also reduced from more than 300,000 yuan and more than 200,000 yuan to more than 100,000 yuan. The domestic PD-1 can even reduce the personal out-of-pocket expenses to 10,000 yuan.

The state-led "Major New Drug Creation" project was also launched in 2008. By 2019, there were 139 new drug certificates, 44 of which were Class I new drugs. These drugs are all "chips" in the game of medical insurance negotiation and forced price reduction of imported drugs.

Before the GSK bribery case was investigated, "domestic Iressa" Ectinib went on the market. This small molecule targeted drug with completely independent intellectual property rights in China broke the monopoly position of European and American pharmaceutical companies. In the first national negotiation in 2015, Iressa was forced to reduce the price by 55%, and the average monthly cost dropped from 12,000 yuan to about 5,500 yuan. This is not only the preface of domestic substitution of imported drugs, but also gives the competent authorities the confidence to severely punish GSK.

Nowadays, innovation has become the common choice of more and more head pharmaceutical companies. Statistics show that the total value of China’s pharmaceutical industry has been close to 3 trillion yuan by 2017. In 2019, the income from the main business of the top 100 enterprises reached 929.64 billion yuan, with a growth rate of over 10%. The average R&D cost is more than 550 million yuan.

According to Wind data, the R&D investment of A-share pharmaceutical enterprises in China was less than 10 billion yuan in 2011, and it has exceeded 50 billion yuan by 2019. Judging from the annual reports, in 2020, there will be as many as 14 R&D investments in China exceeding 1 billion yuan; The research and development of more than 40 pharmaceutical companies accounts for more than 10%.

China is increasingly emboldened to reduce the price of imported drugs. With more and more domestic innovative drugs on the market and generic drugs passing the consistency evaluation, a subversive reform is gradually taking shape.

The rules of the game have changed, and multinational pharmaceutical companies have changed from the role of "wrestling" with policy makers to ordinary players, who can only comply with the rules and compete fairly with local pharmaceutical companies.

Fourth, the Great Retreat: How many people want to go back ten years ago?

In 2017, leaving the shut-down Shanghai Lilly China R&D Center not only announced the end of an era, but also seemed to push down the first domino of foreign companies’ assets withdrawing from China.

Then Novartis dissolved the biopharmaceutical research and development team in China, and the early research and development of antibiotics and antiviral drugs was stopped, and 140 people were abolished; GSK China R&D Center was abolished, and the project under research was transferred to American research center; Novo Nordisk China R&D Center layoffs; AstraZeneca China preclinical research business divested …

Dominos continue to overwhelm more business.

In 2019, Lilly sold the rights of antibiotic varieties Xikelao and Jingkexin in Chinese mainland, as well as the production plant of Xikelao in Suzhou.

Pfizer also packaged mature products such as Lipitor and Luohuoxi into Pfizer Puqiang and eventually merged them with generic drug giant Mylan.

Since then, GSK and Novartis have also sold their factories in China. Boehringer Ingelheim stripped off the promotion of Aiquanle, Kebite, Silihua and Sihehua; Mengdi Pharmaceuticals is simply selling its business unit in China.

In 2021, more and more heavy product lines in the past were "killed with tears".

Then, a batch of drugs began to withdraw from the China market. Just three months ago.(May 24)Among the 283 cancelled approval drugs announced by National Medical Products Administration, Weijianle of AbbVie is included.(Obipali tablets), Yi Chery(Dasebvir Sodium Tablets), Li Luo of Johnson & Johnson.(Procarbidol Succinate Tablets)Cape orchid with excellent time ratio(levetiracetam tablets), Novi of Merck.(Sigliptin Phosphate).

Many of these products, such as Merck’s hypoglycemic drug Genevix, are on the track with annual sales of several billion yuan, and now it is a mixed feeling to leave.As for the strategic deployment of multinational pharmaceutical companies, some investors even ridiculed that this is the "Dunkirk" of the pharmaceutical industry.

In the past four years, the state organized the centralized procurement of medical equipment, which set off a huge wave in the pharmaceutical market in China, which was called "tsunami". Although only 218 varieties are involved at present, the market scale is 220 billion yuan, but its foreseeable influence has made people who are used to the traditional marketing to conquer the world feel insecure.

There is no room for further clinical promotion, regardless of whether the bid is won or not, because the price is cut at the waist and ankle. The traditional marketing model is facing unprecedented challenges. It is difficult for multinational pharmaceutical companies to win the bid in order to maintain global prices.

In the field of innovative drug research and development, the giants have also encountered close-knit struggles from local enterprises. The once unattainable PD-1/PD-L1 was dragged into the Red Sea by China pharmaceutical companies. From the annual cost of millions of yuan to the minimum of less than 20 thousand yuan.

Mature products are surrounded by generic drugs, new products are facing price cuts in medical insurance negotiations and rapid attacks from competitors. Multinational pharmaceutical companies are in a crisis of being besieged on all sides.

In order to maintain their advantages and seek new growth points, in addition to divesting "non-core business", the adjustment and breakthrough of multinational pharmaceutical companies have never stopped.

In January 2019, the distance from cardiovascular heavy drugs was "determinable"(Chemical name: rosuvastatin)Just two months after losing the bid in the 4+7 pilot project, AstraZeneca, which is known as the "dream team", threw a heavy news: it has obtained the exclusive promotion right of Xuezhikang in Chinese mainland from the Green Leaf Group.

Multinational pharmaceutical companies sell proprietary Chinese medicines, which breaks through the inherent cognition of the industry. What breaks the industry cognition even more is that it has also started CSO.(Contract Sales Organization), "big package business".

A year later, AstraZeneca accepted the exclusive promotion right of a medical-grade home twelve-lead ECG instrument in China. According to the medical economic news, the company will also package 100 products-50 domestic or imported agent products and 50 diagnostic equipment products.

The sales cooperation between domestic pharmaceutical companies and multinational pharmaceutical companies is getting closer and closer, and the industry is beginning to be surprised by this treatment. Even Pfizer, once a "big pharmaceutical factory in the universe", has come to an end.

Not long ago, Cao Junyang, vice president and chief medical officer of Pfizer China, also revealed in an exclusive interview with the medical profession that apart from speeding up the introduction of self-developed products into China, Pfizer will also cooperate with local enterprises or multinational enterprises to give full play to its "leading commercialization advantage in the pharmaceutical field in China".

Simply understand, that is, to give play to its advantages in the sales field.

With the accumulation of sales teams in the past decades, the choice of multinational pharmaceutical companies is unexpected, but it is reasonable.

With the aging and high incidence of cancer, the pharmaceutical market in China has maintained a high-speed growth all the year round. Foresight Industry Research Institute predicts that by 2025, with its growth rate of 14% to 17%, it will exceed 5 trillion yuan.

Such a "big cake" can’t be eaten without sincerity, and multinational pharmaceutical companies are also trying their best.

From 1980 to 2021, the scale of the pharmaceutical market in China increased from less than 8 billion yuan to nearly 3 trillion yuan.

Can multinational pharmaceutical companies that have lost their "aura" subvert their profit model for 40 years in a brand-new pattern and rules and find a new way in this trillion-dollar market?

References:

Introduction, for digestion and absorption-Notes on an interview with China Otsuka Pharmaceutical Co., Ltd., Cong Yu.

"Creating a New Management Situation by Producing World-class Products —— An Interview with China Otsuka Pharmaceutical Co., Ltd.", Zhang Zhitao.

Mainstream-the Wisdom of China Pharmaceutical Leaders, Tao Jianhong, Tan Yong.

The Impact of Foreign Capital Utilization on China’s Pharmaceutical Industry, Liu Xue, Chen Wenxuan, etc.

The investment mind of multinational pharmaceutical companies has changed, He Rong.

This article comes from WeChat WeChat official account:Eight o’clock news (id: healthinsight), Author: Chen Guangjing