Guangxi version of the high imitation "Great Wall" became popular and the person in charge of the controversial project responded.

  Guangxi Baziling Great Wall VS Beijing Badaling Great Wall

  Built in imitation of the Badaling Great Wall in Beijing, the Baziling Great Wall in Luchuan County, Yulin City, Guangxi Province quickly became popular and became a popular "punch-in" point for local people. On the 23rd, the reporter went to Luchuan County to visit this building which was called the Guangxi version of the "Great Wall" by netizens.

  On November 23rd, aerial photography was taken of the "Baziling Great Wall" in Guilinggu rural tourist area, Luchuan County, Guangxi. Photo by Chen Guanyan

  Starting from Luchuan County, it takes about an hour to drive to the Guiling Valley rural tourist area located in Baziling, Gao Qing Village, Shapo Town, Luchuan County, Yulin City. The gate of the scenic spot is a "Little Great Wall" built after the Badaling Great Wall, and the words "The Great Wall for Sightseeing in the Guling Valley" are impressive.

  On November 23, tourists took photos at the "Baziling Great Wall" in the rural tourist area of Guilinggu, Luchuan County, Guangxi. Photo by Chen Guanyan

  Climb up the stone steps and come to the highest "beacon tower" of the "Baziling Great Wall", surrounded by mountains and sometimes misty clouds. From afar, you can see Xiexianzhang, the highest mountain in Luchuan County. As can be seen from the aerial picture, the "Baziling Great Wall" is shaped like a "eight" and extends to both sides.

  On November 23rd, aerial photography was taken of the "Baziling Great Wall" in Guilinggu rural tourist area, Luchuan County, Guangxi. Photo by Chen Guanyan

  It was named "Baziling Great Wall" because it was built in Baziling.

  Ruan Guansheng, the person in charge of Guilinggu Rural Tourism Zone, introduced that the "Baziling Great Wall" project was built under the guidance of Luchuan County Party Committee and Government, and efforts were made to create a new bright spot in the combination of industrial poverty alleviation and rural tourism. The project is planned to build 2000 meters. At present, the first phase of the project has been completed 450 meters, and the trial operation began during the National Day holiday this year.

  Ruan Guansheng introduced that the "Baziling Great Wall" is actually a sightseeing corridor in the tourist area, named after it was built on the local Baziling. Before the project construction, it has been approved by Luchuan County Environmental Protection Bureau.

  Ruan Guansheng said that the "Baziling Great Wall" was built on the ridge, which was originally a forest fire zone with sparse vegetation. Mountain fires often occur in the local area. After the "Baziling Great Wall" is repaired, Gao Qing Village and Bei ‘an Village on both sides will be separated to play the role of isolation and fire prevention. Considering the problem of environmental protection, the cement sand used in the construction of the "Baziling Great Wall" is all carried up the mountain by horses.

  On November 23, tourists took photos at the "Baziling Great Wall" in the rural tourist area of Guilinggu, Luchuan County, Guangxi. Photo by Chen Guanyan

  Quickly became popular and controversial.

  Ruan Guansheng introduced that the "Baziling Great Wall" began trial operation during the National Day holiday this year, which attracted many tourists to visit and visit, and the small holiday received about 35,000 tourists. "At that time, tourists were full and meals were in short supply."

  The reporter noticed that on the network platform, the topic of "high imitation of the Great Wall" has attracted the attention of many netizens. Netizens have different views on the "high imitation of the Great Wall". Some people think it is a "knockoff", which has no historical connotation and is meaningless. Some people think that it is good to climb the Great Wall in Guangxi.

  On the 23rd, there was an endless stream of tourists visiting the "Baziling Sightseeing Great Wall". People have taken photos at the "Haohanpo" of the "Baziling Great Wall".

  On November 23, tourists took photos at the "Baziling Great Wall" in the rural tourist area of Guilinggu, Luchuan County, Guangxi. Photo by Chen Guanyan

  Xie Xiaoqin, a tourist from Yulin City, said that it is not surprising that the "Baziling Sightseeing Great Wall" attracted attention because it imitated the famous Badaling Great Wall. But it doesn’t have the cultural background of Badaling Great Wall, and it doesn’t tap the local characteristics. It’s hard to say how long it will be popular.

  Ms. Luo, a tourist from Guangzhou, has been to the Badaling Great Wall in Beijing. She thinks that the "Baziling Great Wall" can’t be compared with the Badaling Great Wall, but for local people, the construction of the "Little Great Wall" can bring new leisure tourism projects, which is also good.

  On November 23rd, tourists visited the "Baziling Great Wall" in Guilinggu rural tourist area, Luchuan County, Guangxi. Photo by Chen Guanyan

  The project leader responds to the dispute.

  Ruan Guansheng doesn’t care about these disputes. Ruan Guansheng said that the Great Wall of Wan Li is a famous tourist attraction and a place that Chinese yearns for. When she was in her seventies, my mother urged me to take her to the Badaling Great Wall in Beijing. However, it is a long way from Guangxi to Beijing and the cost is high. Many people, especially the elderly, rarely have the opportunity to experience climbing the Great Wall.

  On November 23rd, aerial photography was taken of the "Baziling Great Wall" in Guilinggu rural tourist area, Luchuan County, Guangxi. Photo by Chen Guanyan

  Ruan Guansheng introduced that Gao Qing Village is one of the second batch of key rural tourism villages in China. The rural tourism project of Guilinggu, located in Baziling, Gao Qing Village, covers an area of more than 130 hectares, and is planted with economic trees such as camellia oleifera, orange peel and camellia chrysantha, with an original ecological forest landscape stretching for dozens of miles, forming a new development path of "characteristic industry+characteristic tourism".

  Over the years, Guilinggu Rural Tourism Zone has absorbed 72 poor households in the village to participate in rural tourism poverty alleviation industry, and implemented the model of villagers’ cooperatives+tourism enterprises+poor households to develop and expand tourism, providing a platform for poor households to get rid of poverty and increase their income.

  On November 23rd, aerial photography was taken of the "Baziling Great Wall" in Guilinggu rural tourist area, Luchuan County, Guangxi. Photo by Chen Guanyan

  Ruan Guansheng is a native of Gao Qing village. He worked in architecture in his early years and has some experience. He thought that Baziling Mountain was very suitable for building a sightseeing corridor, so he came up with the idea of building a condensed version of the Great Wall. "One is to satisfy the villagers’ desire to climb the Great Wall, and the other is to increase the attractions for rural tourism and promote tourism development, thus helping poor households to increase their income."

  On November 23rd, tourists visited the "Baziling Great Wall" in Guilinggu rural tourist area, Luchuan County, Guangxi. Photo by Chen Guanyan

  Ruan Guansheng said that Luchuan County has a good geographical location. In September this year, the Yulin-Zhanjiang Expressway in Guangxi was fully opened to traffic, making it very convenient for Guangdong tourists to travel to Luchuan County by car. In the future, the "Baziling Great Wall" will attract more tourists from Guangdong Province and even all over the country to experience it. "We are accelerating the improvement of tourism infrastructure and preparing for receiving more tourists."

  Author: Chen Qiuxia Chen Guanyan

Can the Olympic Games go further after China won the women’s basketball championship?

[Network+] China basketball finally won the first world championship in adult competition! In the women’s final of the 2019 FIBA Three-Man Basketball World Cup held in the early morning of 24th, the China women’s team beat the Hungarian team, a European powerhouse, by 19:13 to win the championship. Last night’s "News Network" broadcast this good news.

When it comes to basketball games, the first thing we usually think of is 5X5, that is, five players from each side will play in four sessions with 10 minutes each (12 minutes for NBA and CBA). The public is much more unfamiliar with three-person basketball, and more may only stay in "knowing" that there is a KFC national youth three-person basketball championship challenge that has been held for 15 years in a row. Today, Lianjun will tell you about the "past life" of this sport.

Indeed, compared with the history of more than 100 years of five-a-side basketball competition, the popularity and popularity of three-a-side basketball, which was first played in world-class competition in 1992, is indeed much inferior. However, because it does not need much space (half of the five-person system), the single game time is short (10-16 minutes per game), and it is more suitable for training beginners’ technical movements and technical and tactical cooperation, it is very popular among young students.

In recent years, 3X3 basketball has made more and more appearances in the world. The FIBA Three-Man Basketball World Cup, which was won by the China women’s team, has been held for six times since it was first held in 2012. In 2017, the International Olympic Committee officially added the three-person basketball game to the Olympic Games.

After winning the World Cup, the China women’s team also successfully won the Olympic tickets, and we will see them again at the Tokyo Olympic Games next year.

"Many skills of three-person basketball and five-person basketball are the same. Whoever can put more balls into the basket will win." David Crocker, executive director of FIBA, once explained this sport. However, the difference between skills and actual combat also makes them have their own characteristics. From some angles, they can also be two completely different sports.

Only three players are present, which means it is difficult to distinguish the roles of "striker" and "defender", so everyone should get used to playing the role of generalist. The shrinking of the venue makes the confrontation more intense and the play faster. It is enough for each team to have four good players when three people play. Compared with the five-a-side basketball game, each team needs 8-12 excellent players to attack the medals. This game is undoubtedly more suspenseful, and anyone can become a winner.

Such suspense also makes it more possible for China to play three-person basketball in the future.

In the field of five-a-side basketball, China can’t be called a traditional strong team. Previously, China’s best performance in the world was the runner-up of the women’s team at the 1992 Barcelona Olympic Games. Although the men’s basketball team won the eighth place in four Olympic Games, it is always difficult to take a step forward.

But the situation is much better in three-person basketball. If you count the youth competitions, China won the championship as early as 2010. In the first World Youth Olympic Games, China U17 women’s three-person basketball team beat all the strong teams and finally won the gold medal. At last year’s Asian Games in Jakarta, the men’s and women’s teams of China swept the championship in this event. This makes us have more expectations for next year’s Olympic Games.

It is worth mentioning that, due to the good mass foundation, the three-person basketball game has more advantages in talent selection than the five-person basketball game, which also lays an excellent foundation for the future development of this project.

The four players of the men’s basketball team that won the championship in the Asian Games last year can be called "grassroots": Huang Wenwei, who scored the winner in the final, is a teacher of Guangzhou Institute of Physical Education, xiao hailiang is an employee of Dongguan Cultural and Sports Bureau, Zeng Bingqiang is a student of Guangdong University of Technology, and Chen Gong is from Hubei team, but so far, he has not played in the professional league. And they were able to get on the stage of the competition, all through the "I want to go to the Olympics" three-person basketball competition held in chinese basketball association at the beginning of last year.

After the two words "all the people" and "Olympic Games" are closely linked, China three-person basketball will surely enter a better era.

Annual Report of Changping District People’s Government of Beijing on Government Information Disclosure in 2021

  This report is compiled in accordance with Article 50 of the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information (hereinafter referred to as the Regulations on the Openness of Government Information).

  I. General situation

  In 2021, the Changping District Government earnestly implemented the Regulations on the Openness of Government Information, continuously expanded the open content, innovated the open forms, improved the open system, strengthened the open supervision, and promoted the open work of government information and government affairs in an orderly manner.

  (A) the implementation of open process specification

  The first is to compile the "Changping District Government Information and Government Affairs Disclosure Work System Manual", refine nine system rules, and standardize the government affairs disclosure work process in the whole region. The second is to strengthen the voluntary disclosure of government information, standardize the setting of government information disclosure columns, and timely release the statutory voluntary disclosure content. Special topics such as "the construction of two districts" were established, and information in key areas such as the approval and implementation of major construction projects, the allocation of public resources, people’s livelihood, law enforcement supervision, and urban and rural construction was actively disclosed, and 3,401 pieces of information were released throughout the year. The third is to optimize the mechanism of disclosure according to the application, and actively respond to the needs of enterprises for government information disclosure. The whole region has handled 923 applications for government information disclosure. The fourth is to strengthen the business guidance for the open work of all units, combine the online business training of the universality of government affairs disclosure with the offline analysis and discussion according to the application difficulties, and promote the continuous improvement of the standardization level of government information and government affairs disclosure in the whole region.

  (2) Strengthen the management of open platforms.

  First, strengthen the construction of the website platform of the district government and improve the application efficiency of data classification management of government websites. Strengthen the construction of information content on government websites to ensure timely information release and update. The second is to complete the development and testing of the "Pingping" function module of the government service intelligent robot and the development of WeChat applet, expand the knowledge base data by more than 14,000 pieces, realize the voice interaction function, and provide instant question and answer service for the enterprise masses. The third is to strengthen the application of cutting-edge monitoring and inspection technologies such as big data and cloud monitoring, refine the assessment rules for new government media, and implement the monthly notification system for government websites and new government media work.

  (3) Improve the interaction mechanism between the government and the people

  The first is to expand public participation in policy formulation. For policy documents concerning people’s interests and people’s livelihood, the function of "I want to make suggestions" is set to collect people’s opinions and give play to the role of public participation in the process of policy formulation. The second is to intensify the policy interpretation, and interpret 17 district-level policy documents in an easy-to-understand way, such as illustrated cases, policy questions and answers, videos, etc., so that enterprises can understand and understand them well. Third, we will actively carry out a series of activities of "I do practical things for the masses", hold four "policy public lectures" and 11 "government open days" around optimizing the business environment, improving people’s livelihood and safe production, strengthen the interactive communication between the government and the people, and guide the public to participate in social governance in an orderly manner.

  (D) to strengthen the assessment and supervision.

  Incorporate government information and government affairs disclosure into the performance appraisal scope of the district government, and further optimize the appraisal rules. Carry out third-party evaluation of government information and government affairs disclosure on a quarterly basis, and report the evaluation results. There was no accountability in the whole year.

  Second, the initiative to disclose government information

Active disclosure of government information

  Iii. Receiving and handling applications for government information disclosure

Receiving and handling government information disclosure applications

  Four, the government information disclosure of administrative reconsideration and administrative litigation.

Administrative reconsideration and administrative litigation of government information disclosure

  V. Main Problems and Improvements

  The main problems are as follows: First, the disclosure of government information by various units lacks depth and breadth, and the disclosure ratio of government information concerned by enterprises and the masses is not high. Second, the underlying content management platform system of government websites cannot fully meet the requirements of intelligent and digital applications of government websites. The operation and maintenance management of new government media is not standardized. Third, the staff’s professional ability needs to be improved, and the work norms and standards need to be further strengthened.

  Improvement: First, we will promote the integrated development of government information, government affairs disclosure and government affairs service, combine the disclosure of statutory contents of government information with the disclosure of information needed for handling affairs, and promote the whole process of handling services to fully meet the personalized service needs of handlers. The second is to continuously upgrade and explore the in-depth application of new technologies in the government information disclosure platform, and promote the integrated development of government websites and government new media knowledge bases. The third is to establish a normalization mechanism for government information and government affairs publicity training, form good measures into typical cases, adopt video, offline meetings and other forms of experience exchange, earnestly do a good job in business guidance, and improve the business ability of government information and government affairs publicity staff in all units in the region.

  Vi. Other matters that need to be reported

  This unit collects information processing fees according to the Measures for the Administration of Information Processing Fees for Government Information Disclosure. In 2021, there were 0 pieces of charge notices, with a total amount of 0 yuan. The total amount actually collected is 0 yuan.

Abbey, GSK, Imena … all have actions! Multinational pharmaceutical companies seek "change" after the epidemic

Xi ‘an Jansen became history, Novartis spun off Sandoz, Pfizer Vaccine Division changed coaches, and Abbey’s position as the "king of medicine" was not guaranteed … Since September, many multinational pharmaceutical companies have experienced great changes from personnel to department structure to R&D pipeline.

Over the years, Greater China has been an important market component of many multinational pharmaceutical companies, and it is also the main driving force for their performance contribution. In the post-epidemic period, factors such as the difficulty in research and development of innovative drugs, declining performance, fierce competition in the same industry and continuous changes in industry policies are all affecting the strategic adjustment and personnel changes of multinational pharmaceutical companies in China. How to go in the second half of 2023? These pharmaceutical companies have taken the lead in making adjustments.

Johnson & Johnson: The History of Xi ‘an Janssen

The brand rejuvenation of the former giant Johnson & Johnson attracted the most attention. On September 14th, Johnson & Johnson announced that it would integrate its medical technology and pharmaceutical businesses into Johnson & Johnson’s name. Among them, Jansen changed its name to Johnson & Johnson Innovative Pharmaceutical, which also means that the logo of "Xi ‘an Jansen" will become history.

Once upon a time, the advertisement of Xi ‘an Jansen, "Stomach power is insufficient, please help with motilium", went deep into thousands of families in China, so that its Dakening, Sismin, Caile, Tylenol … all became necessities at home. The history of Xi ‘an Jansen dates back to 1961, when the Belgian scientist Dr. Paul Jansen joined Johnson & Johnson with his Janssen Pharmaceutical Companies. Since then, the strength of the Johnson & Johnson pharmaceutical sector has been greatly enhanced, and the research and development of prescription drugs has also been on the right track. However, after 2002, the OTC products that Xi ‘an Jansen relied on for a living began to decline. The fundamental reason was that the original star products, Motilium and Dyclonine, were already in the decline period of product life cycle, and the follow-up new products were unsustainable. Johnson & Johnson Group never gave Xi ‘an Jansen any new product support.

In 2021, under the pressure of cost, Johnson & Johnson began to carry out drastic reforms, divesting the consumer health business and listing it independently, becoming a dual-business company spanning the two major sectors of medical equipment and medicine. This series of reforms has also kept its performance growing in recent years. The semi-annual report in 2023 showed that its total revenue exceeded the $50 billion mark, among which the revenue of pharmaceutical business in the first half of the year increased by 3.7% year-on-year to $27.144 billion. Immunity and tumor were the main sources of performance in Johnson & Johnson’s pharmaceutical business.

In the future, Johnson & Johnson will focus more on the fields of tumor, immunity, nerve, cardiovascular, pulmonary hypertension and retina, and develop cutting-edge drugs. In terms of personnel structure, Joseph Wolk, chief financial officer of Johnson & Johnson, said last year that due to economic pressure and the separation plan of consumer health business, Johnson & Johnson may moderately reduce the number of employees.

Pfizer: structural adjustment

Since September, the structure of Pfizer China’s Hospital Emergency Division and Vaccine Division, as well as the changes of relevant responsible persons, have come into effect. Among them, the head of the Vaccine Division changed from Zhang Lingyan to Yang Bei, and there are North China District, South China District and Market Platform under the charge of Hao Yikai, Shi Yinli and Jin Xinqing respectively. It is understood that although Yang Bei is the new leader of the Vaccine Division, she has been working in Pfizer for 25 years, and the other three responsible persons have been in Pfizer for more than ten years.

Some insiders speculate that the coaching change of Pfizer Vaccine Division may be related to the performance pressure of its vaccine products. According to Pfizer’s forecast, the revenue of its two major COVID-19 products, vaccine (Comirnaty) and oral medicine (Paxlovid), will be about $13.5 billion and $8 billion in 2023, respectively, down by 64% and 58% compared with 2022, and the gross profit of COVID-19 vaccine will be equally divided with BioNTech.

At the same time, another star product of Pfizer, 13-price pneumonia vaccine Pei Er 13, successfully expanded its age in April this year, but with the catch-up of domestic pharmaceutical companies, Pei Er 13 is no longer the only choice in the China market. In 2020 and 2021, watson biological’s Woanxin and Minhai Bio’s Weimin Feibao were listed successively, and the prices were 598 yuan/dose and 458 yuan/dose respectively, which were significantly lower than Pei Er’s 698 yuan/dose. And as early as before Pei Er’s 13th birthday, the vaccination targets of Woanxin and Weimin Feibao were infants and children from 6 weeks to 5 years old (before the 6th birthday).

However, judging from the coaching change, Pfizer remains optimistic about the vaccine field and the China market. According to the data of the semi-annual report, Pfizer increased the cost of vaccine product research and development by 530 million US dollars in the first half of this year. As of June this year, Pfizer has 12 vaccines under research, and 1/3 of them have entered Phase III clinical practice.

Lilly: preparing for diet pills

On October 1st, Yuan Ping, the current acting head of Lilly’s Diabetes Alliance Division, was appointed as the national executive sales director of Diabetes Portfolio Division, and the head of Diabetes Alliance Division was replaced by Liu Aihua, the current head of Cancer Portfolio Division. This change may be a warm-up for the launch and promotion of the slimming and hypoglycemic drug telpotide in the second half of this year.

The semi-annual report shows that Lilly’s total revenue in the first half of the year was 15.272 billion US dollars, up about 7% year-on-year; The net profit was US$ 3.108 billion, up about 9% year-on-year, of which Telpotide achieved sales of US$ 980 million. Not only has the performance increased significantly, but under the expectation of diet pills and new drugs for Alzheimer’s disease, as of September 25th, Lilly’s total market value has reached as high as $524.3 billion, with a share price of $522. Telpotide, like Novo Nordisk’s Smegrupeptide and Liraglutide, belongs to the most popular GLP-1 drugs at present. The indications for weight loss of Lilly Telpotide injection were declared and listed in China in August, and it is expected to be listed at the end of the year.

Abbey: Looking for the Next "King of Medicine"

Recently, AbbVie terminated two agreements with innovative pharmaceutical companies in China. Tianjing Bio announced on September 22nd that AbbVie had terminated the agreement with lemzoparlimab, a candidate drug for CD47 antibody jointly developed and sold by the company in 2020, and the termination agreement will take effect on November 20th this year. It is understood that CD47 is another hot target after PD-1. Another project that was terminated was an authorized cooperation between AbbVie and Jiakesi Pharmaceutical, a domestic biopharmaceutical company, on SHP2 inhibitors. Garcos announced the termination of the project in July this year, and within 180 days of handover, AbbVie will continue to reimburse all expenses under the pre-approved development plan.

Many people were surprised by AbbVie’s decision to give up two innovative drugs from China. Some insiders speculate that it is because clinical trials have not reached expectations. In order to save costs, it is reasonable for AbbVie to give up these two projects.

In the past 20 years, Hummel, the "drug king", has brought more than $200 billion in revenue to AbbVie. However, at the beginning of this year, Amjevita, the first bio-similar drug of Hummel, officially entered the American market. In addition, nine bio-similar drugs competed with Hummel, resulting in a decline in its sales. In the first quarter of this year, AbbVie’s revenue was US$ 12.225 billion, down over 8% year-on-year, while Hummel’s revenue was US$ 3.541 billion, down over 20% year-on-year. AbbVie previously predicted that the franchise of Hummel will be eroded by about 45% in 2023, and AbbVie, who is eager to find the next "drug king", has been forced to terminate the research and development of seven ADC drugs.

Roche: Layout "New Troika"

Chen Shaofeng, the head of Roche’s specialty medicine field (ophthalmology, neuroscience, anti-infection and immunity) in China, resigned at the end of July. Since August 31st, Chen Kaijuan, the head of global integration strategy of Sufuda in Roche headquarters, has taken over the position of head of specialty medicine field, reporting directly to Bian Xin, president of Roche China.

Since last year, Roche has continuously optimized its strategic product portfolio in China. With the patent protection of "Troika" of Avastin, Herceptin and Rituximab expiring one after another, Roche is laying out a new "Troika", that is, expanding from a single tumor field to three major fields of "tumor, neuroscience and ophthalmology".

To this end, Roche has announced an additional investment of nearly 250 million yuan in China as working capital. Including this investment, Roche has invested a total of 1.4 billion yuan in the China market in three years. At present, Roche’s investment has achieved initial results. According to the data of the semi-annual report, Roche’s total business income was 22.681 billion Swiss francs (about 181.624 billion yuan), an increase of 8% year-on-year; Among them, the pharmaceutical business income in China was 1.505 billion Swiss francs (about RMB 12.052 billion), up 3% year-on-year, accounting for 6.6% of Roche’s global pharmaceutical business income.

Sanofi: Stick to the "Slimming Plan"

On August 31st, Sanofi, a French pharmaceutical giant, announced that Bill Hibbard, the head of its global specialty drugs, had resigned. On September 18th, Sanofi sold its 11 central nervous system products to Pharmanovia, another multinational pharmaceutical company.

In the past two years, Sanofi has been actively "slimming" by selling consumer health care brands and 17 drugs in the fields of central nervous system diseases and vascular diseases. This series of "sale plans" has been advocated by Paul Hudson, the current CEO of Sanofi, since he took office. In 2019, he put forward the "play to win" plan, aiming to focus Sanofi’s business on key research and development fields such as immune inflammation, rare diseases, tumors and vaccines from 2020 to 2025.

At present, the slimming plan has not changed. As of the first half of this year, Sanofi has at least 78 clinical projects, most of which are concentrated in the above key areas. According to the semi-annual report, Sanofi’s sales in the first half of this year reached 20.187 billion euros (about 156.389 billion yuan), a year-on-year increase of 2%. Among them, the core product, that is, Duplex monoclonal antibody in the self-exemption field, sold 4.878 billion euros (about 37.77 billion yuan). Two new drugs approved last year: Enjaymo, which is used to reduce the demand for red blood cell transfusion caused by hemolysis in adults with cold agglutinin’s disease (CAD), and Xenpozyme, which is used in children and adult patients with acid sphingomyelinase deficiency (ASMD), have achieved an increase in volume, with an increase of 1800% and 750% respectively in the first half of the year. It can be seen that after getting rid of the non-main business, Sanofi has played a "home court advantage" more easily.

Novartis: Spinning off Generic Drug Subsidiary

On September 15th, Novartis announced that on October 4th, Sandoz, a subsidiary of Novartis, which specializes in generic drugs and bio-similar drugs, was officially split.

It took Novartis nearly five years to divest Sandoz. The initial split news came out in 2018, when Sandoz’s performance showed a downward trend and dragged down Novartis. Although Sandoz, Tiwa and Huizhi dominate the world’s top three in the field of generic drugs, Sandoz’s generic drugs brought Novartis only one-fifth of the total revenue in 2022, and the rest were created by innovative drugs. The data shows that in 2022, the revenue of Novartis innovative drugs was 41.296 billion US dollars, accounting for 82% of its total revenue; Sandoz’s revenue is $9.249 billion.

In order to become a truly innovative drug company, Novartis has been split up in recent years. In addition to Sandoz, Novartis also split Alcon, one of the largest ophthalmic products and equipment companies. In addition, in the field of treatment, Novartis has also focused on cardiovascular, kidney and metabolism, immunity, neuroscience and tumor from more than 10 original concerns.

At present, Novartis is moving towards the goal of being the largest innovative pharmaceutical company in the world. In the first half of this year, Novartis’s net sales were US$ 26.575 billion (about RMB 194.314 billion), a year-on-year increase of 5%; The net profit was US$ 4.611 billion (about RMB 33.715 billion), a year-on-year increase of 32%.

Immena: poor performance for "veteran"

Inmina, the leader in gene sequencing, announced on September 20th that Li Qing, the company’s global senior vice president and general manager of Greater China, had left. The day before, Waters announced the appointment of Li Qing as the company’s vice president and general manager of Greater China.

Imina is a global leader in gene sequencing and chip technology, and its product line covers scientific analysis instruments such as sequencing platforms, chip scanners and in-vitro diagnostic sequencers. But in recent years, the performance in China market is not good. In the fourth quarter of 2022, the revenue of Mina China dropped by 22%, and in the first quarter of 2023, the revenue dropped by 28% to 91 million US dollars (about 665 million yuan). According to this year’s semi-annual report, in the second quarter, Mina’s performance in China was still declining, and its revenue was US$ 115 million (about RMB 841 million), down 3% year-on-year.

In this regard, Immena explained that global inflation, exchange rate, slowing economic growth, and market competition have caused poor performance. Now that "veteran" Li Qing has gone, the challenge is still there, because it is still unknown whether Mina’s performance will pick up in the second half of the year.

GSK: R&D has been frustrated repeatedly

Recently, GSK announced that Dr. John Lepore, Senior Vice President and Director of R&D, had left the company. Dr. Kaivan Khavandi, the new R&D director who will succeed him, will lead GSK’s restructured respiratory and immunology department. On September 11th, WestlyYu, the current vice president of GSK China and head of respiratory business, was appointed as vice president and head of special medicine business, and continued to be one of the leading teams of GSK China, reporting directly to Qi Xin, general manager of GSK China. There are indications that the GSK changes not only personnel, but also internal structure and research and development direction.

In recent years, GSK has had a hard time, especially in the research and development of new drugs with high investment and high risk. In November 2022, an ADC drug under GSK was stopped by the FDA; In February of this year, the CEO of GSK announced that he would end all investment in gene therapy; In addition, GSK’s PD-1 drug Jemperli, which was acquired by acquiring Tesaro for $5.1 billion, sold only $8 million in the first half of 2022, far below GSK’s expectations.

GSK’s executive adjustment may be to change the status quo of making ends meet. GSK divides the R&D department into three groups: respiratory and immunology, vaccines and infectious diseases, and oncology, which are dedicated to initial discovery and early clinical research. GSK also said that it will not reduce investment in research and development, and will accelerate the development of products in the future.

AstraZeneca: Increase investment in China.

According to the British "Daily Mail" reported on September 10th, the CEO of AstraZeneca may leave as soon as next year. Although changes are on the way, AstraZeneca’s development in China is becoming more and more "localized". In 2023, AstraZeneca celebrated its 30th anniversary in China. Over the past 30 years, the China market has become increasingly important in AstraZeneca’s global strategic position, with R&D investment in China reaching 1.5 billion US dollars and investment exceeding 1 billion US dollars. At present, China has developed into AstraZeneca’s second largest market in the world, and is gradually changing from the original "main sales place" to "main production place" and "main creation place".

Following the formal signing of the domestic production and supply base of Budigefu inhalation aerosol with a total investment of about 450 million US dollars with Qingdao High-tech Zone on March 25th this year, AstraZeneca planned to invest another 250 million US dollars in Qingdao inhalation aerosol production and supply base project on August 14th, in order to increase the canning production capacity and build an inhalation aerosol packaging production line, and further expand the production and supply base capacity. In addition, it is reported that AstraZeneca will also set up a research and development center in Hong Kong.

Bayer and Bojian: A wave of layoffs is coming.

On September 15th, it was reported in Reuters that Bill Anderson, CEO of Bayer, was considering cutting management, and the specific plan will be put forward at the recent internal strategy meeting. On the same day, Oliver Kohlhaas, head of Bayer strategy, announced his resignation.

Although Bayer’s global spokesman declined to comment, Bayer’s layoffs have already begun. In February of this year, Bayer launched the "Resignation Option Plan" in California, USA, which laid off 55 employees who were over 55 years old and had served for 10 years. In August, BlueRock Therapeutics, a cell therapy company owned by Bayer, announced that it would lay off about 50 employees. In addition, since 2023, Bayer’s share price has only increased by 6%, far less than its peers, and Novartis’s share price has increased by 18% in the same period. It is reported that in the next few months, Bayer will formulate a more official comprehensive restructuring plan to boost the company’s share price, and many investors hope that it can split the two major departments of agriculture and medicine and go public independently.

Bayer is not the only one to reduce costs and increase efficiency. In July, Bojian, who just made a major breakthrough in the field of drugs for Alzheimer’s Harmo, announced that it would try to save $1 billion in operating expenses by 2025 by laying off 1,000 people and stopping the research and development of at least four drugs, and spend $300 million of it on the research and development of new drugs.

Survival, operational efficiency and clinical demand have always been the three driving forces for the continuous reform of domestic and foreign pharmaceutical companies. The reform and adjustment of multinational pharmaceutical companies are also inseparable from these three factors. In addition, in the face of a more complex and huge China market, it will take more effort. How innovative drugs can enter medical insurance, how to promote them after entering medical insurance, and how to compete with similar products have forced multinational pharmaceutical companies to make constant adjustments in structural changes, internal resources and key teams.

At present, the policy that has the greatest impact on the performance of pharmaceutical companies in the second half of the year is undoubtedly the medical anti-corruption action that is expected to last for one year. Tang Aijin, chief analyst of Cinda Securities Medicine, believes that medical anti-corruption will affect the sales rhythm in the short term, but it will not be broken. Strengthening the restriction and supervision of the whole industry will benefit the long-term healthy development of the industry, and pharmaceutical companies will pay more attention to R&D and innovation after the sales expenses are limited.

17 Sudanese attacked China workers safely transferred.


Camp of Wu ‘a Highway Project Department of China Hydropower Company. On January 28th, the project department was attacked by Sudanese rebels, and 29 China workers were kidnapped. Information photo This version of the picture is based on the website of China Hydropower Corporation.


Asphalt pavement construction of Sudan Wu ‘a highway. Information photo

  29 kidnapped Sudanese workers are still under the control of anti-government forces and are in South China; The whereabouts of one abductee is unknown.

  ■ "The Chinese enterprise Sudan was attacked and more than 20 Chinese were missing" tracking.

  Comprehensive Xinhua News Agency The Embassy of China in Sudan confirmed on the 30th that 17 China workers of China Company who were attacked a few days ago have been transferred to a safe place by Sudanese government forces.

  In addition, 29 previously kidnapped China workers are still under the control of Sudanese rebels.

  A total of 29 China workers were abducted.

  A person in charge of China’s embassy in Sudan told Xinhua News Agency that China Hydropower Corporation was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau) at a highway project site in South Kordofan, Sudan, and 29 China workers were kidnapped. Other personnel in the construction site scattered and hid near the construction site in time. Sudanese government forces then found 17 China workers and moved them to a safe place.

  At present, the Embassy of China in Sudan and other relevant departments in China are continuing to communicate with the Sudanese side and actively rescue the 29 China workers who were abducted.

  The embassy sent a working group to assist in the rescue.

  China’s embassy in Sudan said on the 30th that it had sent a four-member working group to help the Sudanese government rescue 29 China workers who were abducted by local rebels.

  An embassy official said that a working group consisting of three diplomats, including the Political Counselor, and a person in charge of China Hydropower Corporation went to Bailly, the capital of North Kordofan State, to meet 17 China workers who were safely transferred by Sudanese government forces. Subsequently, the working group will participate in helping to rescue the hijacked workers in China.

  An official of China’s embassy in Sudan said that all communications between the kidnapped China people and the outside world were cut off. South Kordofan, where the attack occurred, borders South Sudan and is one of the most rampant areas of anti-government armed activities. Anti-government forces are mainly entrenched in the Nuba Mountains in the state.

  There are 47 China workers on the construction site.

  On the 28th, a highway project site of China Hydropower Corporation in South Kordofan, Sudan was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau).

  At the time of the incident, there were 47 China workers in the construction site, 29 of whom were abducted by anti-government forces, and the other 18 workers scattered and hid near the construction site in time. The Sudanese government forces then found 17 China workers who were not abducted and moved them to a safe place, but the whereabouts of one China worker are still unknown, and the Sudanese government forces are continuing to search for his whereabouts.

  An official of China’s embassy in Sudan said that 29 kidnapped China workers are still under the control of anti-government forces.

  ■ reaction

  The Ministry of Commerce issued a security reminder.

  The Ministry of Commerce issued a message yesterday, reminding China’s relevant enterprises and personnel in Sudan to do a good job in safety precautions, pay close attention to the changes in the local security situation and ensure the safety of life and property.

  "There is no problem in the capital." Mr. Liu, an employee of China Hydropower Company who works in Khartoum, said that the situation in Khartoum, the capital of Sudan, is relatively safe and life has not had much impact. The Embassy and the Commercial Counsellor’s Office require Chinese companies in the Soviet Union to be vigilant and take various measures to ensure safety.

  According to Mr. Liu, in Sudan, Chinese specially grows vegetables from China and supplies them to Chinese-funded units. South Kordofan, Sudan, which was attacked on the construction site in China, is located on the border between North and South Sudan. Usually, the living conditions of workers are quite good, and the company has uniform accommodation standards. Like Khartoum, the food we eat is also grown in Chinese and then delivered.

  According to a senior official of a state-owned investment enterprise who once lived in Sudan, both state-owned enterprises and private enterprises in China have many projects in Sudan. In the area north of Khartoum, because of the low population density, the people are very comfortable and the social order is good, but there is always a conflict between herders and aborigines at the junction of the south and the north. According to its introduction, most of the state-owned projects are in the north, but they are gradually going to the south. The hydropower highway project in this accident belongs to the famous "Six Roads and One Bridge" project in South Kordofan, where there are many conflicts.

  ■ statement

  "Beifangju or pressure the government by kidnapping"

  In response to the hijacking incident, the reporter interviewed He Wenping, a researcher at the African Institute of the Chinese Academy of Social Sciences. He Wenping pointed out that this is a rare large-scale kidnapping of China workers in recent years. She thinks that the kidnapping is unlikely to be aimed at China workers, possibly for financial purposes, and it is unlikely to have much impact on China’s investment in Sudan.

  Since the Northern Bureau has not indicated the purpose of kidnapping China workers so far, He Wenping analyzed two possibilities. First, it was politically motivated. Because of its anti-government armed nature, the Northern Bureau may have pressured the government by kidnapping China workers, so as to get the government to agree to some of their demands; The second possibility is the purpose of money, that is, kidnapping for ransom He Wenping also pointed out that because the kidnapping place is the focus of the conflict between the Northern Bureau and the government forces, it does not rule out the possibility that the Northern Bureau did not plan it, but just stole the China workers.

  He Wenping pointed out that the hijacking incident raised a new problem for China’s overseas investment, that is, how to consider the security cost of outsourced projects, such as the construction of projects in a complicated country like Sudan, and the risk level naturally increased. He Wenping pointed out that although unstable factors increase the cost of engineering safety, certain strategies can be adopted to balance risks. For example, assess and investigate the risk areas in Africa, classify the risk levels, and observe the changes of local risk levels at any time.

  ■ progress

  "Some robbed China workers were rescued" is not true.

  On the 30th, members of the Sudanese delegation attending the 18th African Union Summit in Addis Ababa denied reports that 29 China workers kidnapped in Sudan had been partially rescued.

  The member of the Sudanese delegation, who asked not to be named, said that 29 Sudanese workers kidnapped in the border area between Sudan and South Sudan are currently in South China, and the report that some of the kidnapped workers were rescued is not true. He said that the Sudanese side kept close contact with the kidnappers and would do everything possible to rescue the workers in China.

  Earlier, foreign news reported that Sudanese government forces successfully rescued 14 China workers abducted by anti-government forces on the 30th. Our reporter connected Liu Zhenyong, spokesmen of the China Embassy in Sudan, and told reporters that the Sudanese military rescued 17 workers from China. These 17 workers were not the 29 abducted China workers, but other workers hiding near the Chinese camp. These people were not injured. For safety reasons, Liu Zhenyong said that the details of the rescue and the location of the rescued workers could not be disclosed.

  He said that at present, the embassy is closely carrying out search and rescue work, actively contacting relevant Sudanese departments, and will disclose the progress to the outside world in a timely manner, but can not disclose specific details for the time being.

  Armed groups promised to release China workers.

  In the early morning of January 30th, Beijing time, Yasser arman, secretary general of Sudan People’s Liberation Movement (Northern Bureau), an anti-government armed force in Sudan, said in an interview with CNTV reporter that Sudan People’s Liberation Movement (Northern Bureau) would never oppose China and Chinese, and guarantee the safety of China workers and release them.

  Arman also said: "We are a force for peace, stability and global coexistence. The leadership of Sudan People’s Liberation Movement (Northern Bureau) and myself — — The Secretary-General and Chairman are doing their best to get accurate information about Chinese’s detention from our troops at the front line in South Kordofan. If China citizens are with the army of the Sudan People’s Liberation Movement (Northern Bureau), please rest assured that we will ensure their safety and release them. "

  ■ The kidnapping of China workers in Sudan.

  On October 3, 2011, a PetroChina worker was killed by unidentified gunmen in South Kordofan, Sudan, and another was injured.

  On October 18, 2008, nine employees of PetroChina were kidnapped by local rebel militants at a construction site in southwest Sudan, five of them were killed and four were rescued.

  On March 26th, 2004, two China workers were killed by mobs in Sudan. They were pilots of Sudan Project Department of Liaohe Oilfield Road Construction Company under China Petroleum and Natural Gas Group Corporation.

  This version of the manuscript (except signature) is integrated with CCTV.

  Our reporter Danielle Courbe Chu Xinyan Jin Yu Shen Yuqing and other reports.

Sudden death of 19-year-old female college students in Nanjing dormitory: relatives questioned the cause of death as a mystery

Sudden death in a sophomore girl's dormitory in Nanjing: no injuries on the body surface, excluding electric shock, and the police ruled out the cause of homicide as a mystery

Sudden death of a sophomore girl’s dormitory in Nanjing: no injuries on the body surface, accused of sudden death, police ruled out homicide, relatives questioned the cause of death.

  Sudden death in the dormitory of sophomores: On November 19th, 19-year-old Zhu Ge, a sophomores of Southeast University in Nanjing Jiangning Jiulonghu Campus, was found lying on the ground in the dormitory, looking pale. About half an hour later, the 120 doctors who arrived found that Zhu Ge had no signs of life.

  The reporter learned from the police that the public security organs have ruled out homicide for Zhu Ge’s sudden death. On the 23rd, family members received a notice from the police that Zhu Ge’s autopsy report concluded that he had died suddenly.

Sudden death in a sophomore girl's dormitory in Nanjing: no injuries on the body surface, excluding electric shock, and the police ruled out the cause of homicide as a mystery

Sudden death of a sophomore girl’s dormitory in Nanjing: no physical injuries. Police ruled out homicide of relatives and questioned the cause of death as a mystery.

  Stay alone in the dormitory

  Zhu Ge, a native of Suqian, Jiangsu Province, is a sophomore majoring in financial engineering at Southeast University and the only daughter in her family.

  In the eyes of good friend A Tong (a pseudonym), Zhu Ge is very cheerful, very kind to people and never gets angry. The night before Zhu Ge’s death, she also used WeChat to ask Zhu Ge to watch the movie My Girlhood, but she couldn’t make it because Zhu Ge had to prepare for the exam next week.

  "Zhu Ge’s accident can’t be suicide." A Tong speculated to reporters.

  On November 19th, it was Thursday. At about 7: 30 in the morning, her dormitory, Room 8D132, Meiyuan, and the other three roommates all went to class because they studied other majors. On the morning of the first or second class, Zhu Ge had no class and stayed alone in the dormitory.

  The accounting class she had planned to attend was in the third or fourth period, but she didn’t appear in the classroom. "Teachers in universities generally don’t explain the situation to counselors when they find that students don’t come." The roommate explained this.

  Roommate Chen Lele was the first person to find out the situation. After class at 11: 25 in the morning, she came back from the canteen to buy a meal, took out the key and opened the door. The door was half open, but it couldn’t be opened. It turned out that Zhu Ge was leaning on the door. Surveillance video shows that it was 11: 39 in the morning.

  "I stretched my head and looked in. Her lips were white and her eyes were closed. I quickly knocked on the door of the dormitory next door. No one was there, and then I found my aunt." Chen Lele spoke in a low voice.

  "After 120 arrived, the doctor found that Zhu Ge had no signs of life." As he spoke, his roommates began to cry. Roommates don’t understand that girls who are usually humorous and cheerful will suddenly leave them.

  Harmonious relationship with classmates, the cause of death is a mystery.

  According to the roommate’s memory, the aunt of the boarding house mentioned to them that there were still unfinished cakes and a cup of porridge on Zhu Ge’s table.

  When Zhu Ge died, he was dressed in military green, and his clothes were flat, as usual. However, there is a hot kettle lying on the ground next to Zhu Ge.

  That morning, Zhu Ge was going to wash her hair, and when she left, her roommate Chen Lele also asked. However, the switches in the bathroom are all button-type, not socket-type, so people are unlikely to touch the switch chip. This ruled out the possibility of electric shock.

  "The monitoring at the entrance of the dormitory shows that Zhu Ge went out at 8: 30 and returned to the dormitory in less than 10 minutes." Zhu Ge’s brother-in-law Lin Qingbai told reporters.

  A roommate said that aunt Zhu Ge suspected that she might go out and buy breakfast after washing her hair.

  Lin Qingbai, Zhu Ge’s cousin, said, "When the police arrived at the scene, Zhu Ge was unharmed. However, the police found that Zhu Ge had put a piece of cake on his desk and seemed to have bitten two times. "

  For more details, Lin Qingbai said that he is not very clear. When he arrived, the police had blocked the scene and Zhu Ge’s body was sent to the funeral home.

Process and matters needing attention in test drive of Pentium pony

Explore the test drive tour of Pentium pony: unlock the appointment cheats, store navigation, test drive instructions and exclusive benefits!

1. Appointment in WeChat official account: Pay attention to WeChat official account, the official WeChat of Pentium Pony —— Click the function of "Appointment for Test Drive" —— Enter personal information —— Select the vehicle model, store and test drive time —— After submission, receive a confirmation push with consultant information and test drive precautions.
2. Convenient appointment in official website: Visit the Pentium Pony official website or the official applet-locate the "Appointment Test Drive" module-fill in the basic information-select the vehicle type and test drive location-and wait for the professional team to contact after submission.
3. Third-party platform for automobiles: Search for Pentium Pony models on third-party platforms such as Pacific Auto Network —— find the entrance of test drive reservation on the model details page —— click and fill in the information —— and complete the reservation process.
4, VIP exclusive reservation: Pentium pony VIP customers or members-through the customer service hotline, VIP exclusive APP or WeChat applet to reserve a test drive-enjoy priority test drive arrangements and exclusive offers.
Below is the detailed information of Pentium pony dealer’s store. Contact the store immediately, enjoy their professional service and start your experience journey!
The first store: Hefei Heyuan Pentium, their store contact number is.

Pentium pony appearance

1. Determine whether you meet the test drive requirements, such as whether the driver’s license is over one year, whether the age meets the requirements, and prepare your ID card and driver’s license.
2. Before the test drive, the consultant will introduce the vehicle operation and safety functions, and it is recommended to listen carefully.
3. During the static experience, pay attention to the details such as the interior, space and configuration of the vehicle.
4. During the dynamic experience, pay attention to the details such as the power, handling, comfort and quietness of the vehicle.
5. After the test drive, if you are interested in the vehicle, you can consult the price, preferential activities and financial plan.

Cole and the Development of Sino-German Relations

Former German Chancellor helmut kohl (1930-2017). Oriental IC data map

On June 16, 2017, former German Chancellor Helmut Kohl passed away at the age of 87. Cole was born into a Catholic family in ludwigshafen, Germany on April 3, 1930. From 1982 to 1998, he served as the Prime Minister of the Federal Republic of Germany and the unified Germany, witnessing the unification of the two Germans.

Cole visited China four times during his tenure as Prime Minister, which made positive contributions to the development of Sino-German relations. He was called "an active promoter of Sino-German relations and an old friend of the German people" by German leaders. In fact, as early as 1974, before China’s reform and opening up, Kohl visited China and became one of the earliest politicians in the Federal Republic of Germany to visit China. This paper focuses on reviewing Kohl’s outstanding contribution to the development of Sino-German relations, so as to cherish the memory of this great politician.

First, Cole’s first trip to China

In 1972, China established diplomatic relations with the Federal Republic of Germany, but for a long time after that, the ruling Social Democratic Party (SPD) government still regarded the Soviet Union as the focus in its New Oriental policy, unwilling to offend the Soviet Union by developing diplomatic relations with China. Therefore, the Federal German government’s political contacts with China are very cold. "Doing (economic) business with Beijing and talking about detente with Moscow" has become an important feature of the Federal German government’s policy towards China and the Soviet Union, two eastern powers.

In contrast, Cole’s Christian Democratic Union (CDU) not only played an important role in the process of establishing diplomatic relations between China and the Federal Republic of Germany, but also became the main political force of the Federal Republic of Germany to promote the development of bilateral relations between the two countries after the establishment of diplomatic relations. In 1971, the visit of CDU party member and former Federal German Foreign Minister Gerhard Schr?der (1910-1989) to China became a prelude to the establishment of diplomatic relations between the two countries. Franz Josef Strauss (1915-1988), the leader of Christian Social Union (CSU), the sister party of CDU in the Bundestag, also visited China many times and held talks with Mao Zedong.

Before Cole’s first visit to China in September, 1974, Willy Brandt (1913-1992) had resigned as prime minister, and the Social Democratic Party began to make adjustments to its China policy. The CDU still held the initiative in its China policy. Cole, who has become the chairman of the CDU and the governor of rheinland-pfalz, held talks with Deng Xiaoping, then the deputy prime minister of the State Council, and established a personal friendly relationship with Deng Xiaoping. This visit to China has deepened his understanding of China, and he thinks: "As a potential superpower, China plays a decisive role in international politics. China’s support for Western European Union and German reunification is very important. "

Second, promote the development of Sino-German relations in the 1980s

In 1982, the Social Democratic Party government, which had been in power for more than ten years, went out of office, and the CDU regained the position of Chancellor of the Federal Republic of Germany. Chancellor of the Federal Republic of Germany also changed from Helmut Schmidt (1918-2015) to Kohl. The relationship between China and the Federal Republic of Germany has ushered in a more rapid development.

In October 1984, Cole visited China for the first time as Prime Minister. According to the Germans at this time, a "revolution" is taking place in China, and Deng Xiaoping is regarded as the leader of this revolution. The Federal German reporter who visited China with Cole at the same time believed that the Chinese side showed a brand-new external appearance in the reception process, "from exporting revolutionary ideology to praising the market economy". During his current visit to China, Cole’s conversation with Deng Xiaoping, who is leading China’s reform and opening up, is also more relaxed than it was 10 years ago. The two sides not only talked about state affairs, but also had a relaxed exchange on issues such as height and longevity. In order to show respect for this guest and attach importance to the technology of the Federal Republic of Germany, Deng Xiaoping even said modestly to Cole that it will take China another 50 years to catch up with the economic level of the Federal Republic of Germany.

Cole told the Bundestag after returning home that China and the Federal Republic of Germany have a lot in common on issues such as safeguarding world peace, European union and dealing with national division. In a government statement on October 18th, 1984, he emphasized China’s important position in world politics as the world’s most populous country, a nuclear power and a permanent member of the UN Security Council, and pointed out that "China’s opening to the world and its modernization process will not be reversed".

Cole’s trip has also greatly promoted the economic, trade and cultural exchanges between the two countries. More than 20 people from the industrial and commercial circles of the Federal Republic of Germany came to China to discuss with the Chinese side such issues as nuclear power plants, television satellites and Sino-German joint-venture automobile enterprises. During his current visit to China, Cole personally witnessed the signing ceremony of Shanghai Volkswagen Co., Ltd., a joint venture between the two countries and one of the models of Sino-foreign joint ventures. Tongji University, also located in Shanghai, has a long history with Germany and was once the focus of Germany’s cultural policy toward China. During Cole’s first visit to China, he visited Tongji University on October 13th, which was the first visit to Tongji University by the Federal Chancellor after the founding of New China. During his visit to Tongji University, Cole pointed out that he hoped Tongji University students would become a bridge between the two countries. By 1987, the number of China students studying and studying in the Federal Republic of Germany had reached 2,150, which was the largest among China students in western European countries.

The closer relationship between China and the Federal Republic of Germany indirectly urges the Democratic Republic of Germany, another country of the German nation, to accelerate the normalization of relations with China. Since 1960, the relationship between China and the GDR once deteriorated to the brink of breaking off diplomatic relations. After 1976, the GDR observed the political and economic situation in China for a long time, and became the first country in the Soviet-East camp to normalize relations with China before the Soviet Union. It regards China not only as a force that can be used in diplomacy and international politics, but also as an economic partner with great potential. Cole’s visit to China put great pressure on the top political leaders of GDR. Erich Honecker (1912-1994), the leader of the GDR, pointed out that the cooperation between China and the Federal Republic of Germany and other western countries "will only benefit the reactionary forces of international imperialism" and lead to "Beijing’s hostility to socialist countries", and the GDR urgently needs to normalize relations with China.        

Against this background, in October 1986, two years after Cole’s visit to China, honecker, the first figure in the GDR, finally successfully completed his planned visit to China for many years. The normalization of the relationship between China and the GDR means that the relationship between China and the two Germans has begun to emerge from the shadow of the Cold War.

When Cole came to China again as Prime Minister in July 1987, he was called "an old friend of the people of China" by China leaders at that time. In fact, before his visit to China, both the political and economic circles of the Federal Republic of Germany were uncertain about the domestic situation and future development of China at that time. When meeting with Cole, Deng Xiaoping, then director of the Central Committee of the Communist Party of China Advisory Committee, said that China’s reform and opening-up process will continue, and there are no contradictions and disputes between China and the Federal Republic of Germany. Therefore, long-term cooperation between the two countries is entirely possible. Cole said, "China’s great development can be seen everywhere", "China is constantly fighting against backwardness and complacency with vigorous energy".

At this time, the economic and trade relations between the two countries continued to develop rapidly, and the trade volume between the two sides reached 8.9 billion marks. The Federal Republic of Germany has become the fourth largest trading partner of China after Hong Kong, China, Japan and the United States. However, due to the lack of foreign exchange and huge trade deficit in China at that time, the export of the Federal Republic of Germany to China was greatly restricted, making it difficult to further expand and many large-scale projects were difficult to carry out. To this end, the Federal Republic of Germany has increased its efforts to provide government loans to China in order to promote the growth of exports to China. A representative project is the Metro Line 1 built for Shanghai by the Federal Government of Germany. On the condition of government loans, the Federal Republic of Germany also exported its trains and electric equipment to China.

Cole’s trip is also trying to solve the problem that the Federal Republic of Germany has less investment in China. At that time, among the 3,000 Sino-foreign joint ventures in China, there were only 19 joint ventures between China and the Federal Republic of Germany. During this trip, Kohl reached an agreement with Chinese leaders that the two sides will set up a special expert group to discuss the investment of Federal German enterprises in China every year.

Thanks to the joint efforts of senior leaders of both sides, throughout the 1980s, China and the Federal Republic of Germany exchanged more than 20 visits of officials at the level of deputy minister or above each year. During these mutual visits, the issue of economic and trade cooperation has become the central topic of both sides. Trade between the two countries also increased rapidly from $3.141 billion in 1985 to $4.918 billion in 1988. The advanced scientific and technological experience, products and strong financial strength of the Federal Republic of Germany have greatly helped China’s reform and opening up.

Third, respond to the crisis of Sino-German relations

Cole’s other great contribution to Sino-German relations was to maintain bilateral relations in the crisis of 1989, so that they did not fall into further deterioration.

In 1989, the international situation was in a period of intense turmoil and transition, and both China and the Federal Republic of Germany were faced with great challenges. The collapse of socialism in the Democratic Republic of Germany and the wave of reunification of the two Germans have made the (federal) German society more tough on the ideological issue of China, which is also a socialist country. After the political turmoil in China in June 1989, the Bundestag immediately announced sanctions against China. These sanctions mainly include suspending high-level political exchanges, re-examining cooperation projects between the two countries, no longer providing loans and stopping development assistance to China. The deterioration of bilateral political relations between the two countries has directly led to a sharp decline in trade, scientific and cultural exchanges between the two countries. The relationship between China and the Federal Republic of Germany is in the biggest crisis since the establishment of diplomatic relations.

The economic circles of the Federal Republic of Germany expressed their worries and dissatisfaction with the economic sanctions against China. As Heinrich Weiss, who was the chairman of the China Working Group of the Asia-Pacific Committee of the (Federal) German economic circles from 1982 to 1997, said, the punitive measures taken by the government for too long at that time not only caused short-term trade losses, but also damaged the priority position of the Federal Republic of Germany in trade with China. However, despite domestic sanctions, Federal German enterprises continue to develop relations with China. Volkswagen announced in July 1989 that it would expand the production of Shanghai Volkswagen. At the end of November 1990, Volkswagen and Changchun FAW agreed to establish a joint venture to produce Audi cars.

We now know that it was the Parliament of the Federal Republic of Germany and the Social Democratic Party that actively encouraged sanctions against China at that time. In contrast, the Federal Government of Germany led by Cole tried to maintain the relations between the two countries in a difficult situation. Regarding the domestic situation in China, the basic judgment of the Federal German government is that "it is in China’s actual interests to continue reform and opening up, while the continued tough sanctions imposed on China by the outside world are not conducive to this development". Therefore, "the existing development assistance projects guaranteed by contracts should continue". A document issued by the Federal Ministry of Foreign Affairs of Germany on June 9, 1989 not only holds that the government should resist sanctions such as stopping development assistance and recalling its ambassador to China, but also points out that "we can only influence China if we maintain relations with it" and that "continuing to isolate China will destroy the international balance of power, which is not in our interest".

On August 15th, the document of the Foreign Ministry of the Federal Republic of Germany pointed out that the continued sanctions imposed by the Federal Republic of Germany and the West on China may bring China and the Soviet Union closer together politically and economically, thus changing the balance of international political power, which is unfavorable to the Federal Republic of Germany. The goal of the Federal Republic of Germany’s China policy is to prevent China from falling into international isolation and readjusting the policy of reform and opening up. Therefore, "the Federal Republic of Germany will resume high-level exchanges with China step by step".

In practice, the Federal German government not only rejected the Social Democratic Party’s request to temporarily close the Goethe Institute in Beijing (established in 1988) and stop scientific and technological cooperation with China, thus maintaining the cultural relations between the two countries, but also tried to maintain the cooperation projects between the two countries, including the Shanghai subway aided by the Federal Republic of Germany. In late May 1991, before the Bundestag officially lifted the sanctions against China, the unified German Foreign Ministry resumed political consultations with China. The State Secretary of the German Ministry of Economy and the Minister of Economy also visited China successively. During this period, most of the high-ranking German politicians who visited China came from the German government or members of the Union Party in the parliament (such as Hans Klein, deputy speaker of the Bundestag who visited China at the end of January 1992).

We now know that all measures aimed at maintaining China’s relations with the Federal Republic of Germany at that time and normalizing relations with China were "jointly carried out by the (Federal) German government and its Foreign Ministry". Cole, as the then prime minister of the government, undoubtedly played a key role in maintaining the relations between the two countries during the crisis in 1989, which eventually prompted the Bundestag to cancel the economic cooperation and export restrictions to China and provide development assistance to China again. At the end of October 1992, German Foreign Minister kinkel (1936-) visited China, which normalized Sino-German relations.

IV. Visit to China under the New Asia Policy Background

In October 1990, Germany was reunified. For reunified Germany, the Asia-Pacific region is an attractive but underinvested region. The temporary difficulties in German economy after reunification and the new situation in German diplomacy after reunification make it urgent for Germany to strengthen cooperation with China. It coincides with the 14th National Congress of the Communist Party of China held in October 1992, and the goal of economic reform is to establish a socialist market economic system. The 14th National Congress pointed out that whether China can accelerate its economic development is not only a major economic issue, but also a major political issue. In this case, China urgently needs investment from Germany and the resumption of Sino-German trade.

Compared with the United States, Germany’s economic and trade activities in the Asia-Pacific region are obviously insufficient. Winston Lord (1937-), then Assistant Secretary of State of the United States, once said: "No other region in the world is more important to the United States today than the Asia-Pacific." More than 20% of American foreign investment is in Asia. However, Germany’s investment in Asian countries is less than 5% of its total foreign investment.

In February and March of 1993, Cole visited India, Singapore, Indonesia, Japan and South Korea. This visit made him deeply shocked by the vigorous development of Asian economy. Immediately after his return to China, he said that Asian affairs were the "priority" for Germany. During the talks with cabinet ministers, Kohl put forward a plan for Germany’s new Asian policy, which was approved at the cabinet meeting at the end of September. This document points out that Germany needs a "more active Asian policy", which will "guarantee Germany’s future".

Cole believes that Asia will become the most important continent in the 21st century. Strengthening economic ties with the fastest growing regions in the world is the central point of Germany’s Asian policy. In foreign affairs and foreign economic activities, Germany gives priority to Asia and Asia-Pacific countries, but no country in Asia is experiencing rapid economic development like China. He regards China as a country with global significance, and strengthening economic and trade exchanges with China is one of the focuses of this new Asian policy.

Cole’s visit to China in November 1993 was launched under this background. This is also the first time that German top leaders have visited China since reunification. Cole not only talked with the new leadership of China, but also successfully signed an economic cooperation contract of $2.927 billion. Through this visit to China, the relationship between Germany and China has accelerated.

By the time he visited China for the last time as German Chancellor in November, 1995, Sino-German relations, especially bilateral economic and trade relations, had grown. According to statistics, in 1997, Sino-German trade volume reached US$ 12.67 billion, accounting for one third of China-EU trade at that time. In 1996, a total of 963 German enterprises invested in China, with investment agreements amounting to more than US$ 8 billion, distributed in 1,886 projects. By 1998, China had imported 2,951 technology contracts from Germany, amounting to US$ 14.46 billion, second only to China’s technology imports from the United States. By the turn of the century, Germany has become the European country with the largest technology transfer to China.

Fifth, the aftertaste of Cole’s China policy

As a CDU politician, Cole has always viewed the relationship between the two countries from the realistic perspective of international balance of power since his first visit to China.. He has long regarded China as an important force that Germany can rely on on on the world stage, believed in the important role of China’s reform and opening up to Germany and the world, and tried to promote the development of bilateral relations by developing economic and trade relations.Most of Cole’s many visits to China during his tenure as Prime Minister also focused on economic and trade themes. This became an important tradition of Germany’s China policy, which was inherited by the later German political leaders..

Judging from the tradition of German foreign policy, Kohl’s insistence on maintaining and developing contacts with Chinese high-level officials in the crisis of relations between China and (the Federal Republic of) Germany is actually the embodiment of Germany’s strategy of "promoting evolution through proximity" to countries in the Soviet Union and East Europe. Of course, the result of foreign policy is often more complicated than the designer of the policy thinks. The relationship between the two countries that emerged from the crisis has gradually developed and expanded in recent years. The deepening and further development of economic and trade exchanges between the two countries has promoted the further development and consolidation of bilateral relations in humanities, science and technology, society and especially important political and diplomatic fields. In 2014, the Sino-German Cooperation Action Program jointly issued by the Chinese and German governments pointed out that "Sino-German economic and trade relations are the core component of bilateral relations".

At present, Germany is China’s largest trading partner in the EU, and China has become Germany’s largest trading partner in the world (in 2016). On the basis of strengthening economic and trade exchanges, China and Germany have gradually established close interdependence. The exchanges between the two countries not only enabled the Federal Republic of Germany to "further enter the stage of world politics", but also provided a model for cooperation between countries with different systems.

Short play observation | Short play in distress at sea: Sad love and dumb fire, husband-in-law rushing to the street, the logic has all changed.

Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".


On the other hand, the cost of short plays began to surge, and the homogenization of content became more and more serious. Less than a month after the explosion, the "same paragraph" was everywhere. Some entrants began to realize that,If you want to "win", you can’t "roll" in the Red Sea market-going overseas has become a new choice for many practitioners.

"From the end of this year to the beginning of next year, there will be big variables in the overseas short drama market." Leon said.

Three months ago, Leon was an advertising director in Australia. He shuttled around the studio every day and filmed all kinds of advertising blockbusters. After the wind of vertical screen short plays blew overseas, he also transformed into a "middleman" to connect domestic short play platforms with overseas contractors, so that "money" and "people" could be quickly matched. According to his memory, in the middle of this year, the vertical screen short play was really popular overseas, attracting a wave of loyal fans who paid for their emotions.

And this fire, it is China manufacturers "put".

In August 2022, Crazy Maple Studio, a subsidiary of Chinese Online,(Maple Leaf Interactive)ReelShort, a short drama platform, was launched overseas. After more than half a year on the line, it gradually opened the volume and ran through the business model. Since the beginning of this year, domestic online platforms have intensively launched vertical screen short drama apps overseas, including DramaBox of Dianzhong Technology, GoodShort of the new reading era, Flex TV of Anyue Network, 99TV of Kyushu Platform, and some game manufacturers are also in preparation.

Nowadays, ReelShort ranks all the way up in the best-selling list in Europe and America, and the story of getting rich with a monthly income of one million is staged overseas. Short plays are expected to become another emerging category after short videos and e-commerce, and "big variables" seem to be close at hand. However, it can’t be ignored that localization is a hurdle faced by all products going to sea. The differences in user preferences, production habits, and the scale of explosion are all reefs and storms in the process of short plays going to sea.


At present, the main overseas consumption areas of short plays are Europe, America, Australia and Southeast Asia. TikTok’s report "TikTok Short Play Marketing Strategy for Going to Sea" also mentioned that among the Top5 short plays, the United States is the first choice for short plays to go to sea, and Thailand is the most concentrated area in Southeast Asia.

The differentiation of the sea area corresponds to the logic of short play going to sea:Europe and the United States have high production costs, but strong ability to pay, and have a stronger willingness to pay for good content; Although the willingness to pay in Southeast Asia market is not as good as that in Europe and America, the production cost is lower and the cold start period can be quickly passed.
Marketing strategy of TikTok short play going to sea

For manufacturers with strength, content IP and not bad money, Europe, America and Australia with more traffic value will naturally be the first choice when going out to sea, and most of them are original short plays with local actors.

For example, ReelShort, which focuses on the North American market, has launched the interactive visual novel platform Chapters since 2017, covering 21 languages including English, German and Spanish, basically covering major countries and regions in the world. The experience of going out to sea with net text also helps the short play to avoid the situation of "unfamiliar places", on the one hand, it has a basic understanding of local users’ habits and preferences; On the other hand, the content of short plays is basically adapted from the local verified web IP, which reduces the cost of trial and error.

ReelShort has been launched for more than a year now, and there are more than 15 European and American short plays on the platform. The theme types include love after marriage, sweet revenge and dating with the boss. At present, we are also trying new themes such as revenge, sadism and gangs. According to the download volume, ReelShort has reached the top position in the vertical screen short play market, with over 5 million downloads in Google Play Store and eighth place in the "highest sales" list of "entertainment" applications.
ReelShort hit short play

GoodShort’s route to the sea is similar to ReelShort’s. North America is the main offensive market, and the publisher’s new reading era is also the head enterprise of online text going to sea. It has launched many novel apps such as GoodNovel, GoodFM, BueNovela and MegaNovel overseas. In June 2023, GoodShort, a short drama platform with vertical screen, was launched in the new reading era. According to its introduction in the play store, the theme of GoodShort covers modern romance, urban romance, youth romance, billionaire, president and so on.

Although the online time is later than ReelShort, there is a gap between the download volume and the ranking of the list. However, GoodShort has made great strides in the three months since its launch, and has launched six local original dramas, all of which are produced at high cost. "GoodShort’s style is obvious, all in directly, regardless of the previous water test." Leon revealed.

DramaBox, a short drama platform under Dianzhong Technology, is a dark horse at present. It entered the market in April this year and focused on taking the quality route. Leon estimated that the input cost of the original short plays launched in the station was $150,000.
GoodShort hit short play

Users in Southeast Asia, China, Hong Kong and Taiwan have similar preferences to those in China, and creators can directly copy domestic production habits or finished products.Therefore, some China manufacturers regard these two regions as the main markets for going to sea, and make localized productions or directly launch translated dramas, among which the cost of translated dramas is lower than that of original ones.

Similar to ReelShort’s sailing time, Flex TV is also an early short drama platform. The manufacturer Anyue Wangyue went to overseas markets with entertainment apps and tool apps since 2018. In October last year, Flex TV, a short drama platform, was launched, focusing on Southeast Asia, and Thailand was the main force market. From its launch to now, the popular short plays on Flex TV include "The New Giants’ Grudges", "The boss behind the scenes is my husband" and "The Supreme Military God", etc., and their themes and styles are similar to those of domestic short plays.

More than a year after its launch, Flex TV has gradually made a sound volume in Thailand, and its ranking has basically remained at the Top 10 of Google Play Thailand’s entertainment classification. It is also attacking Europe, America and Australia, updating original short plays starring European and American faces, and further gaining higher-value paid traffic.
Flex TV hit short play

Different from the above-mentioned short drama platforms with rich online background, 99TV, which mainly focuses on the Taiwan, China market, is the head distribution platform Kyushu Culture, which has emerged in recent two years through short dramas with small programs. It is not difficult to see that Kyushu Culture’s idea of going to sea is closely based on domestic production logic and resources.

When you turn on 99TV, there are hundreds of short plays in the platform, most of which are short plays on the mainland. The subtitles are changed into traditional versions, and the theme and story logic are the same as those of the short plays of small programs that have exploded before.

Wang Jiacheng, the founder of Kyushu culture, once revealed the strategy of going to sea in the future in an interview. One is that Chinese dramas are equipped with foreign language subtitles, and subtitles are automatically generated for micro-short dramas with the help of self-created AIGC system, and mass production is carried out; The second is the overseas localization of China’s story, and the combination of domestic scripts and overseas scenes and actors creates short plays that meet the needs of overseas users.

In fact, judging from the current overseas short drama entrants, most of them have experience in online writing, or they are doing short dramas themselves, and it is relatively easy to get started.

On the one hand,There are abundant IP’s that can be adapted, and there is a rich library of online copyright, so the advantages of negotiating with online authors are obvious and the copyright cost is low.On the other hand,The traffic and experience accumulated by the net can also be applied to short plays, and it is the first to accumulate a batch of original powder."If you have your own reader base, even if it is not hot, at least there is some normal traffic." Leon said.


However, short plays and online texts are two different tracks after all, and domestic popular short plays may not adapt to foreign countries. If we just copy the experience, short plays will also be acclimatized when they go out to sea. An example that has been verified in Europe and America is that,In China, the street-saving rate of male frequent husbands is 100%.

Leon company has a special overseas movie-watching team. According to the survey, the theme of the son-in-law in Europe and America is basically "doing one thing and saving one thing". Including the husband-in-law, most men’s frequent and cool writing doesn’t seem to work in Europe and America.

"What is the popular male frequency in Europe and America? House of Cards, which talks about conspiracy theories, The Lord of the Rings, who talks about power transfer, and Star Wars, a sci-fi masterpiece, all set the standards and tastes of local male audiences very, very high. Subdivided into male frequency types,The local people don’t know the identity of the son-in-law, and when they watch it, they will wonder why the mother-in-law doesn’t respect him. Why does he keep getting beaten?Including the theme of costume crossing and urban fantasy, if the historical and cultural background is different, there is no way to start. "Leon said.

This also gave most entrants a wake-up call: before doing overseas short plays,It is more important to know who the short play is for than how to do it.

In China, the basic people who watch small programs and short plays are middle-aged and elderly people who are sinking in the market, have money and leisure, and have a low education level. In short plays, the hero’s cool feeling of opening his golden finger has attracted countless middle-aged and elderly people to pay the bill.

But the audience of overseas short plays is not like this. Taking Europe and America as an example, Leon said that there is no "sinking market" in Europe and America, and the middle class is the mainstream consumer group in Europe and America.The people who watch short plays are mostly middle class, and more subdivided, they are Baoma people aged between 25 and 45. Their time is "cut" by trivial things such as doing housework, sending children, socializing with others, and the high-energy, reverse and exciting one-minute vertical screen short play just meets their needs for fragmented viewing.

Different audiences, local conditions and customs also determine what kind of themes can be popular and what kind of themes are likely to fall on the street.

Female short plays with love as the main line are universal in all regions. Specifically, in terms of regions, the male protagonists in Europe and America are mostly CEO, heiress, powerful Alpha, werewolf and vampire, and the female protagonists are mostly independent and self-reliant women, because the female audience in Europe and America prefer this set, but the complex with crying and sadism should be deleted. The popular themes in Southeast Asia are mostly dramas such as bitter love abuse and mother-in-law wars, while South America such as Brazil prefers gangs.
Overseas vertical screen short drama shooting scene, source interviewee

When it comes to "how to make short plays", whether domestic creators go out to sea to create or invite overseas local teams to produce them, they also need to adapt to their creative habits one by one.

In Leon’s view,Overseas short plays are a circle society, and high-quality resources and contacts are more scarce than funds.At present, short plays are still a new species overseas, and the number of crews and talent resources specialized in short plays are too limited. China manufacturers go out to sea to find local teams to produce short plays, and if they don’t have familiar relationships and resources, they will easily step on the pit.

"There is a special film and television base like Hengdian in China. You have to make a drama and set up a sign in Hengdian. Wow, a bunch of people come over, but if you are overseas, if no one helps you introduce you, you will basically be unable to move."

Because of this, the cooperation between most short drama platforms and high-quality contractors is not a "one-time relationship". In order to pursue long-term stability in quantity and quality, the platform will give an extra part of dividends to deeply bind and cooperate exclusively with the contracting team. For example, the ReelShort platform, Leon said that the external contractors of its cooperation will also receive additional share rewards.

At the same time, it is also because the number of overseas short plays and talent resources are limited.The production speed of most platforms can’t keep up with the audience’s demand, which has become the biggest pain point of the current short play going out to sea.

In China, the creation of short plays with small programs has been completely streamlined and accelerated-there are a set of fixed formulas for how to write the script, how to shoot the lens, how to cut it later, and when BGM appears. Under the logic of assembly line production, shooting in one week and online in January have greatly improved the new speed of short plays. Yan Min, the founder of short play, once estimated that the short play platform with small program in the head can produce 30 to 40 plays a month.

However, observing ReelShort, GoodShort and other short drama platforms that have made a little noise in Europe and America, the ideal period from project establishment to launch is one and a half months. Due to the shortage of internal human resources, the number of new ones is basically around two per month.

"All incoming platforms are grabbing cakes. It must be that the faster the new platform is launched, the more viewers will be, and you can eat cakes. Now the problem is that all platforms are not adapted to the overseas creative rhythm, and there is a contradiction between the demand of manufacturers to enter the market quickly and the specific landing period of the project. If the short play wants to continue to develop, this contradiction must be solved."
Overseas vertical screen short drama shooting scene, source interviewee


After the short play is finished, you can go online to make money. Domestic short programs and short plays earn a lot of money by streaming short videos-guiding users to jump to pay for them, weaving a "rich dream" for more outsiders, but overseas, can the "rich dream" be copied?

We might as well calculate an account first. The cost input categories of overseas short plays and domestic short plays are basically the same: production cost+investment cost.

From the perspective of production cost, taking Europe, America and Australia, which have high flow value and high production cost, as an example, the industry standard for shooting a regular short drama without special effects and big scenes is about 150 thousand to 200 thousand dollars(Modern themes, one and a half minutes per episode, a total of about 60 episodes). Looking at China again, producer and producer Wang Yunxiao once revealed that the production of short plays with small programs is becoming more and more "rolled up". Compared with the previous tens of thousands of plays, the cost has now increased to 300,000 or even 500,000 RMB. But by analogy,At present, the investment in the production of short plays in Europe and America, which is still in its infancy, has been three times that in China.

And half of the high production investment is spent on scarce manpower.

"Look at these overseas short drama platforms, there are few big scenes, and at most there are less than 10 people, because manpower is too expensive, which is too different from the domestic concept." Human resources are scarce and expensive, and the Hollywood strike, which lasted for more than 140 days, has also had a certain impact on the production of short plays.

Let’s look at the cost of streaming. In China, streaming is a big part of the cost. The streaming party clips the short drama into pieces and puts them on short video platforms such as Tik Tok and Aauto Quicker. Users can jump to the applet by clicking the link in the comment area. Overseas short plays are also streamed in similar ways, such as YouTube, TikTok, Facebook, Insgram and X.(Twitter)Mainstream social platforms are the main delivery channels. Leon said,Overseas investment is not as exaggerated as domestic investment, and more attention is paid to "quality" than quantity.

According to the vast amount of big data, in the past 90 days, the best-performing material in GoodShort Station is the short play BILLIONAIRE CEO’S OBSESSION.(Billions of presidents are addicted)The three-minute slice of ",and this drama is also the hottest short drama on the platform, with a total of 88 episodes updated. The beginning of the sliced material is a hot one-night stand between the man and the woman, and the ambiguous atmosphere editing directly fills the desire to "read the complete works".
Marketing strategy of TikTok short play going to sea

In terms of commercialization returns, overseas short drama platforms also have two payment paths: user payment and advertising revenue.

There are two kinds of user fees,One is the single episode unlocking. After the user swipes it on the short video platform or social platform, after watching the first ten episodes or the first 20 episodes for free, he jumps to the short drama App. After that, the user needs to buy coins and unlock one episode.For example, ReelShort, FlexTV and GoodShort all adopt the mode of single episode payment. In ReelShort, you can probably watch about 60 episodes with a coin of $15.99, which adds up to about one yuan for one episode, and the unit price is similar to that of domestic short programs.

There is another one.The general subscription system of long video platform allows users to recharge a certain fee to become quarterly members and annual members and watch short plays in the platform at will.In addition to the payment system, GoodShort also tried the subscription system, ranging from $99.99 to $399.99.

Advertising revenue comes from advertising in the platform. In ReelShort, users can not only spend money to buy coins to unlock, but also watch advertisements for free. However, the maximum number of episodes unlocked by advertisements is 20 per day. In other words, if users can bear to watch advertisements, they can also read the complete works for free.

In addition, after overseas short plays gradually took off, they also began to attract some advertisers to implant in contact with drama series. According to Leon, to his surprise,Among the advertisers who come into contact with short plays, there are few consumer goods, mostly real estate, banks, hotels, car rental and other relatively "heavy" industries, which is completely contrary to the category and logic implanted in domestic drama series.

High cost has brought high returns, and the short drama market has also run out of the top. According to big data, ReelShort’s revenue in the App Store and Google Play in July 2023 has exceeded $1.2 million; By September of this year, ReelShort’s Google Play revenue had increased by about 40%, steadily entering the top ten of the list, surpassing WeTV and iQIYI.

The return is indeed high, but for those who want to "make a big fight with a small fight", it is difficult to tell such an attractive story overseas.
The revenue of mobile application in the sea is Top20, and the source is vast.

At present, the domestic vertical screen short play market is becoming more and more involved, and more and more people are starting to look for new opportunities overseas. However, before starting the layout, we also need to be careful, whether the content creation level, risk-taking ability and overseas audience preferences can be used to it, and whether the logic of creating vertical screen short plays by domestic investment will be accepted by overseas audiences.

"Overseas short plays are the blue ocean of the market, but the content is the red sea. It is more important to let local audiences always pay the bill with innovative content, rather than simply engaging in business model arbitrage." Leon said.

————————
Previous "short drama observation":




willIfeng movieSet the star mark
You can hear from us more quickly.
All support for originality ~

Review of Highlights of Director Villeneuve’s China Tour in Dune 2.


1905 movie network news Hollywood sci-fi movies based on Frank Herbert’s famous sci-fi novels are being released in major theaters all over the country. At present, the box office in the mainland has broken 243 million and is gradually rising. The global box office is close to 400 million US dollars. Since its release, word-of-mouth and topics have been "bombed" constantly, and the popularity of the whole network has continued to soar. Today, the official release of the special feature of the China trip by the director and his wife and producer, the magnificent trip to the Forbidden City, the enthusiastic post-screening exchange, and the continuous conversations with mainland coffee makers all showed the wonderful trip of director denis villeneuve in China and left precious memories for all China fans and friends.

The movie Dune 2 is directed by "the new godfather of science fiction movies" denis villeneuve (), starring,,,,,,,, Florence Pew, etc., and is being shown. Don’t miss the strongest immersion trip in the cinema.


The works of the first Hollywood director who came to China after being released were deeply influenced by China culture.


On the occasion of Dune 2 being shown in national cinemas, denis villeneuve, the director of Dune 2, the new godfather of science fiction movies in China, and Tanya Laponte, the producer of Dune 2, came to China for a series of special activities. This made denis villeneuve the first Hollywood director to come to China to participate in the meeting activities and thank his fans and friends after the film was released, and his sincerity was extraordinary. This trip to China was warmly welcomed by all the friends who like Dune 2 and director Villeneuve.


During his trip to China, director Villeneuve said that he had visited China 34 years ago while filming a documentary for Canadian television, and stayed in Sichuan and Chongqing for a month. At that time, he was shocked and attracted by China culture. There are obvious China elements in director Villeneuve’s works, such as Coming, Blade Runner 2049, Dune, and Dune 2, which is currently being shown in mainland cinemas. Therefore, it is of great significance for the director to return to China this time. The director and his wife’s trip to China was very fruitful: they visited the magnificent Forbidden City; Ate the "China Famous Food" candied haws; I tried Chinese wolfberry and jujube tea. I saw China’s "worm" frozen bamboo shoots, snowballing and dried worms; China’s "Spice" was warmly presented by fans and friends, and there was also a banner with China characteristics praising the director’s "Cow Wow Cow Wow". Wave after wave of surprises has also made netizens all over the network relish.


It is of great significance for Villeneuve to talk to the cinema of Dune 2, a big coffee from all walks of life in the Mainland.


In this special issue of China, director Villeneuve had in-depth talks with "the representative of China science fiction films", the director and producer of mainland high-box-office films, and cultural celebrities. Director Villeneuve said that he would be honored if he could visit the shooting scene of director Frant Gwo later, and the atmosphere of exchanging signed posters between them was warm. In the dialogue with director Chen Sicheng, director Chen Sicheng praised director Villeneuve, saying that "a good artist is not creating, but awakening something". This view made director Villeneuve deeply agree with him and said that he was very happy to be recognized. Finally, I received a gift carefully prepared by Director Chen Sicheng for Director Villeneuve and his wife. The visual impact and humanistic thinking in Dune 2 also deeply shocked Xu Zhiyuan, a cultural celebrity, and they had an unprecedented in-depth dialogue.


Director Villeneuve heard in this trip to China that not all cities in the mainland have enough special format halls for everyone to watch Dune 2, so he sincerely and intimately said that every format version was carefully supervised by him. So as long as you watch Dune 2 in the cinema, no matter what kind of screen and audio-visual hardware, you can feel different charms. As long as you watch Dune 2 in the cinema, you can feel how impressive and memorable a work that is really made for movies can be. At present, many movie fans in the mainland have watched it many times, both in special formats and ordinary movie theaters. Everyone wants to experience this unprecedented "cinema movie" when it is shown in major theaters.


The Hollywood sci-fi movie Dune 2 is being shown in cinemas all over the country, and the annual screen must be seen!