[Network+] China basketball finally won the first world championship in adult competition! In the women’s final of the 2019 FIBA Three-Man Basketball World Cup held in the early morning of 24th, the China women’s team beat the Hungarian team, a European powerhouse, by 19:13 to win the championship. Last night’s "News Network" broadcast this good news.

When it comes to basketball games, the first thing we usually think of is 5X5, that is, five players from each side will play in four sessions with 10 minutes each (12 minutes for NBA and CBA). The public is much more unfamiliar with three-person basketball, and more may only stay in "knowing" that there is a KFC national youth three-person basketball championship challenge that has been held for 15 years in a row. Today, Lianjun will tell you about the "past life" of this sport.

Indeed, compared with the history of more than 100 years of five-a-side basketball competition, the popularity and popularity of three-a-side basketball, which was first played in world-class competition in 1992, is indeed much inferior. However, because it does not need much space (half of the five-person system), the single game time is short (10-16 minutes per game), and it is more suitable for training beginners’ technical movements and technical and tactical cooperation, it is very popular among young students.

In recent years, 3X3 basketball has made more and more appearances in the world. The FIBA Three-Man Basketball World Cup, which was won by the China women’s team, has been held for six times since it was first held in 2012. In 2017, the International Olympic Committee officially added the three-person basketball game to the Olympic Games.

After winning the World Cup, the China women’s team also successfully won the Olympic tickets, and we will see them again at the Tokyo Olympic Games next year.

"Many skills of three-person basketball and five-person basketball are the same. Whoever can put more balls into the basket will win." David Crocker, executive director of FIBA, once explained this sport. However, the difference between skills and actual combat also makes them have their own characteristics. From some angles, they can also be two completely different sports.

Only three players are present, which means it is difficult to distinguish the roles of "striker" and "defender", so everyone should get used to playing the role of generalist. The shrinking of the venue makes the confrontation more intense and the play faster. It is enough for each team to have four good players when three people play. Compared with the five-a-side basketball game, each team needs 8-12 excellent players to attack the medals. This game is undoubtedly more suspenseful, and anyone can become a winner.

Such suspense also makes it more possible for China to play three-person basketball in the future.

In the field of five-a-side basketball, China can’t be called a traditional strong team. Previously, China’s best performance in the world was the runner-up of the women’s team at the 1992 Barcelona Olympic Games. Although the men’s basketball team won the eighth place in four Olympic Games, it is always difficult to take a step forward.

But the situation is much better in three-person basketball. If you count the youth competitions, China won the championship as early as 2010. In the first World Youth Olympic Games, China U17 women’s three-person basketball team beat all the strong teams and finally won the gold medal. At last year’s Asian Games in Jakarta, the men’s and women’s teams of China swept the championship in this event. This makes us have more expectations for next year’s Olympic Games.

It is worth mentioning that, due to the good mass foundation, the three-person basketball game has more advantages in talent selection than the five-person basketball game, which also lays an excellent foundation for the future development of this project.

The four players of the men’s basketball team that won the championship in the Asian Games last year can be called "grassroots": Huang Wenwei, who scored the winner in the final, is a teacher of Guangzhou Institute of Physical Education, xiao hailiang is an employee of Dongguan Cultural and Sports Bureau, Zeng Bingqiang is a student of Guangdong University of Technology, and Chen Gong is from Hubei team, but so far, he has not played in the professional league. And they were able to get on the stage of the competition, all through the "I want to go to the Olympics" three-person basketball competition held in chinese basketball association at the beginning of last year.

After the two words "all the people" and "Olympic Games" are closely linked, China three-person basketball will surely enter a better era.

　　This report is compiled in accordance with Article 50 of the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information (hereinafter referred to as the Regulations on the Openness of Government Information).

　　I. General situation

　　In 2021, the Changping District Government earnestly implemented the Regulations on the Openness of Government Information, continuously expanded the open content, innovated the open forms, improved the open system, strengthened the open supervision, and promoted the open work of government information and government affairs in an orderly manner.

　　(A) the implementation of open process specification

　　The first is to compile the "Changping District Government Information and Government Affairs Disclosure Work System Manual", refine nine system rules, and standardize the government affairs disclosure work process in the whole region. The second is to strengthen the voluntary disclosure of government information, standardize the setting of government information disclosure columns, and timely release the statutory voluntary disclosure content. Special topics such as "the construction of two districts" were established, and information in key areas such as the approval and implementation of major construction projects, the allocation of public resources, people’s livelihood, law enforcement supervision, and urban and rural construction was actively disclosed, and 3,401 pieces of information were released throughout the year. The third is to optimize the mechanism of disclosure according to the application, and actively respond to the needs of enterprises for government information disclosure. The whole region has handled 923 applications for government information disclosure. The fourth is to strengthen the business guidance for the open work of all units, combine the online business training of the universality of government affairs disclosure with the offline analysis and discussion according to the application difficulties, and promote the continuous improvement of the standardization level of government information and government affairs disclosure in the whole region.

　　(2) Strengthen the management of open platforms.

　　First, strengthen the construction of the website platform of the district government and improve the application efficiency of data classification management of government websites. Strengthen the construction of information content on government websites to ensure timely information release and update. The second is to complete the development and testing of the "Pingping" function module of the government service intelligent robot and the development of WeChat applet, expand the knowledge base data by more than 14,000 pieces, realize the voice interaction function, and provide instant question and answer service for the enterprise masses. The third is to strengthen the application of cutting-edge monitoring and inspection technologies such as big data and cloud monitoring, refine the assessment rules for new government media, and implement the monthly notification system for government websites and new government media work.

　　(3) Improve the interaction mechanism between the government and the people

　　The first is to expand public participation in policy formulation. For policy documents concerning people’s interests and people’s livelihood, the function of "I want to make suggestions" is set to collect people’s opinions and give play to the role of public participation in the process of policy formulation. The second is to intensify the policy interpretation, and interpret 17 district-level policy documents in an easy-to-understand way, such as illustrated cases, policy questions and answers, videos, etc., so that enterprises can understand and understand them well. Third, we will actively carry out a series of activities of "I do practical things for the masses", hold four "policy public lectures" and 11 "government open days" around optimizing the business environment, improving people’s livelihood and safe production, strengthen the interactive communication between the government and the people, and guide the public to participate in social governance in an orderly manner.

　　(D) to strengthen the assessment and supervision.

　　Incorporate government information and government affairs disclosure into the performance appraisal scope of the district government, and further optimize the appraisal rules. Carry out third-party evaluation of government information and government affairs disclosure on a quarterly basis, and report the evaluation results. There was no accountability in the whole year.

　　Second, the initiative to disclose government information

　　Iii. Receiving and handling applications for government information disclosure

　　Four, the government information disclosure of administrative reconsideration and administrative litigation.

　　V. Main Problems and Improvements

　　The main problems are as follows: First, the disclosure of government information by various units lacks depth and breadth, and the disclosure ratio of government information concerned by enterprises and the masses is not high. Second, the underlying content management platform system of government websites cannot fully meet the requirements of intelligent and digital applications of government websites. The operation and maintenance management of new government media is not standardized. Third, the staff’s professional ability needs to be improved, and the work norms and standards need to be further strengthened.

　　Improvement: First, we will promote the integrated development of government information, government affairs disclosure and government affairs service, combine the disclosure of statutory contents of government information with the disclosure of information needed for handling affairs, and promote the whole process of handling services to fully meet the personalized service needs of handlers. The second is to continuously upgrade and explore the in-depth application of new technologies in the government information disclosure platform, and promote the integrated development of government websites and government new media knowledge bases. The third is to establish a normalization mechanism for government information and government affairs publicity training, form good measures into typical cases, adopt video, offline meetings and other forms of experience exchange, earnestly do a good job in business guidance, and improve the business ability of government information and government affairs publicity staff in all units in the region.

　　Vi. Other matters that need to be reported

　　This unit collects information processing fees according to the Measures for the Administration of Information Processing Fees for Government Information Disclosure. In 2021, there were 0 pieces of charge notices, with a total amount of 0 yuan. The total amount actually collected is 0 yuan.

Xi ‘an Jansen became history, Novartis spun off Sandoz, Pfizer Vaccine Division changed coaches, and Abbey’s position as the "king of medicine" was not guaranteed … Since September, many multinational pharmaceutical companies have experienced great changes from personnel to department structure to R&D pipeline.

Over the years, Greater China has been an important market component of many multinational pharmaceutical companies, and it is also the main driving force for their performance contribution. In the post-epidemic period, factors such as the difficulty in research and development of innovative drugs, declining performance, fierce competition in the same industry and continuous changes in industry policies are all affecting the strategic adjustment and personnel changes of multinational pharmaceutical companies in China. How to go in the second half of 2023? These pharmaceutical companies have taken the lead in making adjustments.

Johnson & Johnson: The History of Xi ‘an Janssen

The brand rejuvenation of the former giant Johnson & Johnson attracted the most attention. On September 14th, Johnson & Johnson announced that it would integrate its medical technology and pharmaceutical businesses into Johnson & Johnson’s name. Among them, Jansen changed its name to Johnson & Johnson Innovative Pharmaceutical, which also means that the logo of "Xi ‘an Jansen" will become history.

Once upon a time, the advertisement of Xi ‘an Jansen, "Stomach power is insufficient, please help with motilium", went deep into thousands of families in China, so that its Dakening, Sismin, Caile, Tylenol … all became necessities at home. The history of Xi ‘an Jansen dates back to 1961, when the Belgian scientist Dr. Paul Jansen joined Johnson & Johnson with his Janssen Pharmaceutical Companies. Since then, the strength of the Johnson & Johnson pharmaceutical sector has been greatly enhanced, and the research and development of prescription drugs has also been on the right track. However, after 2002, the OTC products that Xi ‘an Jansen relied on for a living began to decline. The fundamental reason was that the original star products, Motilium and Dyclonine, were already in the decline period of product life cycle, and the follow-up new products were unsustainable. Johnson & Johnson Group never gave Xi ‘an Jansen any new product support.

In 2021, under the pressure of cost, Johnson & Johnson began to carry out drastic reforms, divesting the consumer health business and listing it independently, becoming a dual-business company spanning the two major sectors of medical equipment and medicine. This series of reforms has also kept its performance growing in recent years. The semi-annual report in 2023 showed that its total revenue exceeded the $50 billion mark, among which the revenue of pharmaceutical business in the first half of the year increased by 3.7% year-on-year to $27.144 billion. Immunity and tumor were the main sources of performance in Johnson & Johnson’s pharmaceutical business.

In the future, Johnson & Johnson will focus more on the fields of tumor, immunity, nerve, cardiovascular, pulmonary hypertension and retina, and develop cutting-edge drugs. In terms of personnel structure, Joseph Wolk, chief financial officer of Johnson & Johnson, said last year that due to economic pressure and the separation plan of consumer health business, Johnson & Johnson may moderately reduce the number of employees.

Pfizer: structural adjustment

Since September, the structure of Pfizer China’s Hospital Emergency Division and Vaccine Division, as well as the changes of relevant responsible persons, have come into effect. Among them, the head of the Vaccine Division changed from Zhang Lingyan to Yang Bei, and there are North China District, South China District and Market Platform under the charge of Hao Yikai, Shi Yinli and Jin Xinqing respectively. It is understood that although Yang Bei is the new leader of the Vaccine Division, she has been working in Pfizer for 25 years, and the other three responsible persons have been in Pfizer for more than ten years.

Some insiders speculate that the coaching change of Pfizer Vaccine Division may be related to the performance pressure of its vaccine products. According to Pfizer’s forecast, the revenue of its two major COVID-19 products, vaccine (Comirnaty) and oral medicine (Paxlovid), will be about $13.5 billion and $8 billion in 2023, respectively, down by 64% and 58% compared with 2022, and the gross profit of COVID-19 vaccine will be equally divided with BioNTech.

At the same time, another star product of Pfizer, 13-price pneumonia vaccine Pei Er 13, successfully expanded its age in April this year, but with the catch-up of domestic pharmaceutical companies, Pei Er 13 is no longer the only choice in the China market. In 2020 and 2021, watson biological’s Woanxin and Minhai Bio’s Weimin Feibao were listed successively, and the prices were 598 yuan/dose and 458 yuan/dose respectively, which were significantly lower than Pei Er’s 698 yuan/dose. And as early as before Pei Er’s 13th birthday, the vaccination targets of Woanxin and Weimin Feibao were infants and children from 6 weeks to 5 years old (before the 6th birthday).

However, judging from the coaching change, Pfizer remains optimistic about the vaccine field and the China market. According to the data of the semi-annual report, Pfizer increased the cost of vaccine product research and development by 530 million US dollars in the first half of this year. As of June this year, Pfizer has 12 vaccines under research, and 1/3 of them have entered Phase III clinical practice.

Lilly: preparing for diet pills

On October 1st, Yuan Ping, the current acting head of Lilly’s Diabetes Alliance Division, was appointed as the national executive sales director of Diabetes Portfolio Division, and the head of Diabetes Alliance Division was replaced by Liu Aihua, the current head of Cancer Portfolio Division. This change may be a warm-up for the launch and promotion of the slimming and hypoglycemic drug telpotide in the second half of this year.

The semi-annual report shows that Lilly’s total revenue in the first half of the year was 15.272 billion US dollars, up about 7% year-on-year; The net profit was US$ 3.108 billion, up about 9% year-on-year, of which Telpotide achieved sales of US$ 980 million. Not only has the performance increased significantly, but under the expectation of diet pills and new drugs for Alzheimer’s disease, as of September 25th, Lilly’s total market value has reached as high as $524.3 billion, with a share price of $522. Telpotide, like Novo Nordisk’s Smegrupeptide and Liraglutide, belongs to the most popular GLP-1 drugs at present. The indications for weight loss of Lilly Telpotide injection were declared and listed in China in August, and it is expected to be listed at the end of the year.

Abbey: Looking for the Next "King of Medicine"

Recently, AbbVie terminated two agreements with innovative pharmaceutical companies in China. Tianjing Bio announced on September 22nd that AbbVie had terminated the agreement with lemzoparlimab, a candidate drug for CD47 antibody jointly developed and sold by the company in 2020, and the termination agreement will take effect on November 20th this year. It is understood that CD47 is another hot target after PD-1. Another project that was terminated was an authorized cooperation between AbbVie and Jiakesi Pharmaceutical, a domestic biopharmaceutical company, on SHP2 inhibitors. Garcos announced the termination of the project in July this year, and within 180 days of handover, AbbVie will continue to reimburse all expenses under the pre-approved development plan.

Many people were surprised by AbbVie’s decision to give up two innovative drugs from China. Some insiders speculate that it is because clinical trials have not reached expectations. In order to save costs, it is reasonable for AbbVie to give up these two projects.

In the past 20 years, Hummel, the "drug king", has brought more than $200 billion in revenue to AbbVie. However, at the beginning of this year, Amjevita, the first bio-similar drug of Hummel, officially entered the American market. In addition, nine bio-similar drugs competed with Hummel, resulting in a decline in its sales. In the first quarter of this year, AbbVie’s revenue was US$ 12.225 billion, down over 8% year-on-year, while Hummel’s revenue was US$ 3.541 billion, down over 20% year-on-year. AbbVie previously predicted that the franchise of Hummel will be eroded by about 45% in 2023, and AbbVie, who is eager to find the next "drug king", has been forced to terminate the research and development of seven ADC drugs.

Roche: Layout "New Troika"

Chen Shaofeng, the head of Roche’s specialty medicine field (ophthalmology, neuroscience, anti-infection and immunity) in China, resigned at the end of July. Since August 31st, Chen Kaijuan, the head of global integration strategy of Sufuda in Roche headquarters, has taken over the position of head of specialty medicine field, reporting directly to Bian Xin, president of Roche China.

Since last year, Roche has continuously optimized its strategic product portfolio in China. With the patent protection of "Troika" of Avastin, Herceptin and Rituximab expiring one after another, Roche is laying out a new "Troika", that is, expanding from a single tumor field to three major fields of "tumor, neuroscience and ophthalmology".

To this end, Roche has announced an additional investment of nearly 250 million yuan in China as working capital. Including this investment, Roche has invested a total of 1.4 billion yuan in the China market in three years. At present, Roche’s investment has achieved initial results. According to the data of the semi-annual report, Roche’s total business income was 22.681 billion Swiss francs (about 181.624 billion yuan), an increase of 8% year-on-year; Among them, the pharmaceutical business income in China was 1.505 billion Swiss francs (about RMB 12.052 billion), up 3% year-on-year, accounting for 6.6% of Roche’s global pharmaceutical business income.

Sanofi: Stick to the "Slimming Plan"

On August 31st, Sanofi, a French pharmaceutical giant, announced that Bill Hibbard, the head of its global specialty drugs, had resigned. On September 18th, Sanofi sold its 11 central nervous system products to Pharmanovia, another multinational pharmaceutical company.

In the past two years, Sanofi has been actively "slimming" by selling consumer health care brands and 17 drugs in the fields of central nervous system diseases and vascular diseases. This series of "sale plans" has been advocated by Paul Hudson, the current CEO of Sanofi, since he took office. In 2019, he put forward the "play to win" plan, aiming to focus Sanofi’s business on key research and development fields such as immune inflammation, rare diseases, tumors and vaccines from 2020 to 2025.

At present, the slimming plan has not changed. As of the first half of this year, Sanofi has at least 78 clinical projects, most of which are concentrated in the above key areas. According to the semi-annual report, Sanofi’s sales in the first half of this year reached 20.187 billion euros (about 156.389 billion yuan), a year-on-year increase of 2%. Among them, the core product, that is, Duplex monoclonal antibody in the self-exemption field, sold 4.878 billion euros (about 37.77 billion yuan). Two new drugs approved last year: Enjaymo, which is used to reduce the demand for red blood cell transfusion caused by hemolysis in adults with cold agglutinin’s disease (CAD), and Xenpozyme, which is used in children and adult patients with acid sphingomyelinase deficiency (ASMD), have achieved an increase in volume, with an increase of 1800% and 750% respectively in the first half of the year. It can be seen that after getting rid of the non-main business, Sanofi has played a "home court advantage" more easily.

Novartis: Spinning off Generic Drug Subsidiary

On September 15th, Novartis announced that on October 4th, Sandoz, a subsidiary of Novartis, which specializes in generic drugs and bio-similar drugs, was officially split.

It took Novartis nearly five years to divest Sandoz. The initial split news came out in 2018, when Sandoz’s performance showed a downward trend and dragged down Novartis. Although Sandoz, Tiwa and Huizhi dominate the world’s top three in the field of generic drugs, Sandoz’s generic drugs brought Novartis only one-fifth of the total revenue in 2022, and the rest were created by innovative drugs. The data shows that in 2022, the revenue of Novartis innovative drugs was 41.296 billion US dollars, accounting for 82% of its total revenue; Sandoz’s revenue is $9.249 billion.

In order to become a truly innovative drug company, Novartis has been split up in recent years. In addition to Sandoz, Novartis also split Alcon, one of the largest ophthalmic products and equipment companies. In addition, in the field of treatment, Novartis has also focused on cardiovascular, kidney and metabolism, immunity, neuroscience and tumor from more than 10 original concerns.

At present, Novartis is moving towards the goal of being the largest innovative pharmaceutical company in the world. In the first half of this year, Novartis’s net sales were US$ 26.575 billion (about RMB 194.314 billion), a year-on-year increase of 5%; The net profit was US$ 4.611 billion (about RMB 33.715 billion), a year-on-year increase of 32%.

Immena: poor performance for "veteran"

Inmina, the leader in gene sequencing, announced on September 20th that Li Qing, the company’s global senior vice president and general manager of Greater China, had left. The day before, Waters announced the appointment of Li Qing as the company’s vice president and general manager of Greater China.

Imina is a global leader in gene sequencing and chip technology, and its product line covers scientific analysis instruments such as sequencing platforms, chip scanners and in-vitro diagnostic sequencers. But in recent years, the performance in China market is not good. In the fourth quarter of 2022, the revenue of Mina China dropped by 22%, and in the first quarter of 2023, the revenue dropped by 28% to 91 million US dollars (about 665 million yuan). According to this year’s semi-annual report, in the second quarter, Mina’s performance in China was still declining, and its revenue was US$ 115 million (about RMB 841 million), down 3% year-on-year.

In this regard, Immena explained that global inflation, exchange rate, slowing economic growth, and market competition have caused poor performance. Now that "veteran" Li Qing has gone, the challenge is still there, because it is still unknown whether Mina’s performance will pick up in the second half of the year.

GSK: R&D has been frustrated repeatedly

Recently, GSK announced that Dr. John Lepore, Senior Vice President and Director of R&D, had left the company. Dr. Kaivan Khavandi, the new R&D director who will succeed him, will lead GSK’s restructured respiratory and immunology department. On September 11th, WestlyYu, the current vice president of GSK China and head of respiratory business, was appointed as vice president and head of special medicine business, and continued to be one of the leading teams of GSK China, reporting directly to Qi Xin, general manager of GSK China. There are indications that the GSK changes not only personnel, but also internal structure and research and development direction.

In recent years, GSK has had a hard time, especially in the research and development of new drugs with high investment and high risk. In November 2022, an ADC drug under GSK was stopped by the FDA; In February of this year, the CEO of GSK announced that he would end all investment in gene therapy; In addition, GSK’s PD-1 drug Jemperli, which was acquired by acquiring Tesaro for $5.1 billion, sold only $8 million in the first half of 2022, far below GSK’s expectations.

GSK’s executive adjustment may be to change the status quo of making ends meet. GSK divides the R&D department into three groups: respiratory and immunology, vaccines and infectious diseases, and oncology, which are dedicated to initial discovery and early clinical research. GSK also said that it will not reduce investment in research and development, and will accelerate the development of products in the future.

AstraZeneca: Increase investment in China.

According to the British "Daily Mail" reported on September 10th, the CEO of AstraZeneca may leave as soon as next year. Although changes are on the way, AstraZeneca’s development in China is becoming more and more "localized". In 2023, AstraZeneca celebrated its 30th anniversary in China. Over the past 30 years, the China market has become increasingly important in AstraZeneca’s global strategic position, with R&D investment in China reaching 1.5 billion US dollars and investment exceeding 1 billion US dollars. At present, China has developed into AstraZeneca’s second largest market in the world, and is gradually changing from the original "main sales place" to "main production place" and "main creation place".

Following the formal signing of the domestic production and supply base of Budigefu inhalation aerosol with a total investment of about 450 million US dollars with Qingdao High-tech Zone on March 25th this year, AstraZeneca planned to invest another 250 million US dollars in Qingdao inhalation aerosol production and supply base project on August 14th, in order to increase the canning production capacity and build an inhalation aerosol packaging production line, and further expand the production and supply base capacity. In addition, it is reported that AstraZeneca will also set up a research and development center in Hong Kong.

Bayer and Bojian: A wave of layoffs is coming.

On September 15th, it was reported in Reuters that Bill Anderson, CEO of Bayer, was considering cutting management, and the specific plan will be put forward at the recent internal strategy meeting. On the same day, Oliver Kohlhaas, head of Bayer strategy, announced his resignation.

Although Bayer’s global spokesman declined to comment, Bayer’s layoffs have already begun. In February of this year, Bayer launched the "Resignation Option Plan" in California, USA, which laid off 55 employees who were over 55 years old and had served for 10 years. In August, BlueRock Therapeutics, a cell therapy company owned by Bayer, announced that it would lay off about 50 employees. In addition, since 2023, Bayer’s share price has only increased by 6%, far less than its peers, and Novartis’s share price has increased by 18% in the same period. It is reported that in the next few months, Bayer will formulate a more official comprehensive restructuring plan to boost the company’s share price, and many investors hope that it can split the two major departments of agriculture and medicine and go public independently.

Bayer is not the only one to reduce costs and increase efficiency. In July, Bojian, who just made a major breakthrough in the field of drugs for Alzheimer’s Harmo, announced that it would try to save $1 billion in operating expenses by 2025 by laying off 1,000 people and stopping the research and development of at least four drugs, and spend $300 million of it on the research and development of new drugs.

Survival, operational efficiency and clinical demand have always been the three driving forces for the continuous reform of domestic and foreign pharmaceutical companies. The reform and adjustment of multinational pharmaceutical companies are also inseparable from these three factors. In addition, in the face of a more complex and huge China market, it will take more effort. How innovative drugs can enter medical insurance, how to promote them after entering medical insurance, and how to compete with similar products have forced multinational pharmaceutical companies to make constant adjustments in structural changes, internal resources and key teams.

At present, the policy that has the greatest impact on the performance of pharmaceutical companies in the second half of the year is undoubtedly the medical anti-corruption action that is expected to last for one year. Tang Aijin, chief analyst of Cinda Securities Medicine, believes that medical anti-corruption will affect the sales rhythm in the short term, but it will not be broken. Strengthening the restriction and supervision of the whole industry will benefit the long-term healthy development of the industry, and pharmaceutical companies will pay more attention to R&D and innovation after the sales expenses are limited.

Sudden death of a sophomore girl’s dormitory in Nanjing: no injuries on the body surface, accused of sudden death, police ruled out homicide, relatives questioned the cause of death.

　　Sudden death in the dormitory of sophomores: On November 19th, 19-year-old Zhu Ge, a sophomores of Southeast University in Nanjing Jiangning Jiulonghu Campus, was found lying on the ground in the dormitory, looking pale. About half an hour later, the 120 doctors who arrived found that Zhu Ge had no signs of life.

　　The reporter learned from the police that the public security organs have ruled out homicide for Zhu Ge’s sudden death. On the 23rd, family members received a notice from the police that Zhu Ge’s autopsy report concluded that he had died suddenly.

Sudden death of a sophomore girl’s dormitory in Nanjing: no physical injuries. Police ruled out homicide of relatives and questioned the cause of death as a mystery.

　　Stay alone in the dormitory

　　Zhu Ge, a native of Suqian, Jiangsu Province, is a sophomore majoring in financial engineering at Southeast University and the only daughter in her family.

　　In the eyes of good friend A Tong (a pseudonym), Zhu Ge is very cheerful, very kind to people and never gets angry. The night before Zhu Ge’s death, she also used WeChat to ask Zhu Ge to watch the movie My Girlhood, but she couldn’t make it because Zhu Ge had to prepare for the exam next week.

　　"Zhu Ge’s accident can’t be suicide." A Tong speculated to reporters.

　　On November 19th, it was Thursday. At about 7: 30 in the morning, her dormitory, Room 8D132, Meiyuan, and the other three roommates all went to class because they studied other majors. On the morning of the first or second class, Zhu Ge had no class and stayed alone in the dormitory.

　　The accounting class she had planned to attend was in the third or fourth period, but she didn’t appear in the classroom. "Teachers in universities generally don’t explain the situation to counselors when they find that students don’t come." The roommate explained this.

　　Roommate Chen Lele was the first person to find out the situation. After class at 11: 25 in the morning, she came back from the canteen to buy a meal, took out the key and opened the door. The door was half open, but it couldn’t be opened. It turned out that Zhu Ge was leaning on the door. Surveillance video shows that it was 11: 39 in the morning.

　　"I stretched my head and looked in. Her lips were white and her eyes were closed. I quickly knocked on the door of the dormitory next door. No one was there, and then I found my aunt." Chen Lele spoke in a low voice.

　　"After 120 arrived, the doctor found that Zhu Ge had no signs of life." As he spoke, his roommates began to cry. Roommates don’t understand that girls who are usually humorous and cheerful will suddenly leave them.

　　Harmonious relationship with classmates, the cause of death is a mystery.

　　According to the roommate’s memory, the aunt of the boarding house mentioned to them that there were still unfinished cakes and a cup of porridge on Zhu Ge’s table.

　　When Zhu Ge died, he was dressed in military green, and his clothes were flat, as usual. However, there is a hot kettle lying on the ground next to Zhu Ge.

　　That morning, Zhu Ge was going to wash her hair, and when she left, her roommate Chen Lele also asked. However, the switches in the bathroom are all button-type, not socket-type, so people are unlikely to touch the switch chip. This ruled out the possibility of electric shock.

　　"The monitoring at the entrance of the dormitory shows that Zhu Ge went out at 8: 30 and returned to the dormitory in less than 10 minutes." Zhu Ge’s brother-in-law Lin Qingbai told reporters.

　　A roommate said that aunt Zhu Ge suspected that she might go out and buy breakfast after washing her hair.

　　Lin Qingbai, Zhu Ge’s cousin, said, "When the police arrived at the scene, Zhu Ge was unharmed. However, the police found that Zhu Ge had put a piece of cake on his desk and seemed to have bitten two times. "

　　For more details, Lin Qingbai said that he is not very clear. When he arrived, the police had blocked the scene and Zhu Ge’s body was sent to the funeral home.

　　People’s Daily Online, Zhengzhou, October 1 (Wang Pei) On September 30, two caring citizens of Zhengzhou, Sui Xianjie and Fan Xiaojun, donated hematopoietic stem cells at the People’s Hospital of Henan Province at the same time, sending hope of rebirth to two patients with hematological diseases, becoming the 282nd and 283rd hematopoietic stem cell donation volunteers in Zhengzhou and the 795th and 796th hematopoietic stem cell donors in Henan respectively. Throughout September, 16 caring volunteers in Henan successfully donated hematopoietic stem cells, setting a new monthly donation record. On September 20th, 5 volunteers donated, setting a new daily donation record. In September, Henan was full of positive energy.

　　Sui Xianjie, who works in Zhengzhou, is 36 years old. In 2011, he joined the database of hematopoietic stem cell donors in China, expecting to contribute his love to save lives one day. After a long wait of 8 years, on June 25, 2019, Sui Xianjie received a notice that he had successfully matched a leukemia patient. At that time, Sui Xianjie was pregnant with her lover, because her family worried that the donation would have an impact, and Sui Xianjie was in a dilemma. After learning from many sources, Sui Xianjie learned that donating hematopoietic stem cells would not affect fertility, so he persuaded his family and won their support and understanding.

　　Fan Xiaojun, who is currently working in Xinzheng, is a post-90 s dad. At the age of 27, he is a private enterprise employee. Fan Xiaojun, who is kind by nature, took an active part in all kinds of caring activities when he was in school. On March 16th, 2016, in a voluntary blood donation activity, Fan Xiaojun, who is studying in Zhengzhou Institute of Science and Technology, learned about and joined the information of hematopoietic stem cell donors in China. In July 2019, Fan Xiaojun received a phone call from Zhengzhou Red Cross Society and learned that his initial matching with a blood patient was successful. Although two years have passed, Fan Xiaojun has gone from campus to society and has become a husband and father, but the promise he made during his school days is still in his mind. After receiving the notice, he agreed to donate without hesitation. After successfully passing the processes of high-resolution matching and physical examination, Fan Xiaojun’s donation is scheduled for September 30, 2019. At this time, Fan Xiaojun’s lover is still pregnant with a second child. Although it was busy at home, Fan Xiaojun’s family gave him the greatest support, so that he had no worries.

　　The Red Cross Society of Henan Province reminds that if Henan patients need unrelated hematopoietic stem cell transplantation, they can search for matching through seven hospitals including Henan Cancer Hospital, Henan Provincial People’s Hospital, First Affiliated Hospital of Zhengzhou University, Zhengzhou Third People’s Hospital, Luoyang Central Hospital, First Affiliated Hospital of Henan University of Science and Technology and Xinxiang Central Hospital, and the Chinese Bone Marrow Bank will provide free services for all patients.

State and municipal people’s governments, provincial committees, offices, departments and bureaus:

　　The Provincial Department of Culture, the Commission of Industry and Information Technology and the Department of Finance have agreed with the provincial people’s government to revitalize Yunnan’s traditional crafts, and are hereby forwarded to you, please implement them carefully.

　

　

General Office of Yunnan Provincial People’s Government

August 10, 2018

　　(This piece is publicly released)

　

Yunnan Traditional Craft Revitalization Action Plan

Provincial Department of Culture, Provincial Committee of Industry and Information Technology, Provincial Department of Finance

　　In order to conscientiously implement the spirit of the Notice of the General Office of the State Council on Forwarding the China Traditional Craft Revitalization Plan of the Ministry of Culture and other departments (Guo Ban Fa [2017] No.25), strengthen the protection of intangible cultural heritage, revitalize traditional crafts, and combine the reality of our province, this plan is formulated.

　　The traditional craft mentioned in this plan refers to the production craft and related products with historical inheritance and national or regional characteristics, which are closely related to daily life and mainly use manual labor. It is a creative manual labor and individualized production, which has irreplaceable characteristics in industrial production, mainly including representative projects of intangible cultural heritage such as traditional skills, traditional fine arts and traditional medicine processing.

　　I. Significance

　　Traditional craft contains Chinese cultural values, ideological wisdom and practical experience, and is an important part of intangible cultural heritage. Revitalizing traditional crafts is conducive to inheriting and developing excellent traditional cultures of all ethnic groups and enhancing cultural self-confidence; It is conducive to improving the enthusiasm of traditional craft inheritors and cultivating subsequent talents; It is conducive to stimulating creative vitality and inheriting endangered or degraded excellent technologies and elements; It is conducive to giving full play to the creativity of manual labor and cultivating and promoting the craftsman spirit of Excellence; It is conducive to expanding employment and entrepreneurship in urban and rural areas, promoting cultural consumption, achieving precise poverty alleviation and boosting rural revitalization.

　　The traditional crafts in our province have a long history and various categories. There are nearly 150 traditional crafts in the national and provincial intangible cultural heritage representative projects. Our province is a province that put forward and implemented the folk craft of "Jin Mu Earth-Rock Cloth" as the core format earlier to promote the development of local cultural industry. Implementing the traditional craft revitalization plan is of great significance to promoting the construction of a strong province of ethnic culture and creating a world-class "healthy living destination card".

　　Second, the overall requirements

　　(1) Guiding ideology. Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we should fully implement the spirit of the 19th National Congress of the Communist Party of China, follow the guidelines for the protection of intangible cultural heritage, improve the inheritance ability and level of intangible cultural heritage, promote the rational utilization of intangible cultural heritage resources, make traditional crafts enter the contemporary society, integrate into modern life, and fully reflect the creative value of manual labor.

　　(2) Basic principles. Adhere to the basic principles of organic unity of intangible cultural heritage protection and utilization, creative transformation and innovative development of traditional culture, so that traditional crafts can be widely used in modern life. Respect the excellent national traditional culture, adhere to the craftsman spirit, stimulate creative vitality, promote employment and increase income, and adhere to green development.

　　(3) Work objectives. By 2020, the inheritance and innovation ability, industry management level, market competitiveness and the promotion of urban and rural employment of traditional crafts will be significantly improved, and a number of traditional craft themes and product varieties will be formed, and a number of well-known brands with high design and production levels will be cultivated, and a group of talents with strong inheritance and innovation ability will be cultivated. Announce 30 provincial-level catalogues of traditional crafts revitalization, and strive to achieve more than 14 national-level catalogues of traditional crafts revitalization, with more than 20 representative inheritors of national intangible cultural heritage of traditional crafts and more than 130 representative inheritors of provincial-level intangible cultural heritage of traditional crafts; There are more than 5 masters of arts and crafts in China and more than 100 masters of arts and crafts in Yunnan.

　　III. Main tasks

　　(a) the establishment of provincial traditional craft revitalization directory. Based on the list of representative projects of provincial intangible cultural heritage, establish a provincial catalogue of traditional craft revitalization for traditional craft projects with certain inheritance foundation and production scale, promising development prospects, helping to promote employment and accurate poverty alleviation. Dynamic management of projects listed in the provincial revitalization catalogue, and key support for endangered projects. States, cities, counties and districts are encouraged to establish the catalogue of traditional craft revitalization at the corresponding level with reference.(The Provincial Department of Culture takes the lead; Provincial Department of Finance, with the cooperation of state and municipal people’s governments)

　　(2) Strengthen the team of traditional craft inheritors. Improve the declaration, evaluation and management system of representative inheritors of representative intangible cultural heritage projects at the provincial, prefecture and county levels. Encourage young and middle-aged inheritors of skilled and qualified traditional crafts to declare and enter the representative inheritors of representative projects of intangible cultural heritage at all levels, mobilize the enthusiasm of the younger generation to engage in traditional crafts, and form a reasonable talent echelon. Encourage the establishment of intangible cultural heritage workshops (institutes, rooms and spots) or studios for masters and famous artists, and support the representative inheritors of intangible cultural heritage of traditional crafts and masters of arts and crafts to teach with apprentices and cultivate successors. Teaching artists with apprentices and improving the quality of works are the contents of the assessment of representative inheritors of intangible cultural heritage of traditional crafts. Guide and support residents and villagers to actively participate in traditional crafts, cultural and creative activities, and expand the audience and influence.(The Provincial Department of Culture takes the lead; Provincial Industry and Information Technology Commission, Ethnic and Religious Commission, with the cooperation of the people’s governments of the states and municipalities)

　　(3) Strengthen the training of people who inherit traditional crafts. Relying on Yunnan University, Yunnan University for Nationalities, Yunnan Art College, Dali University, Yunnan Vocational College of Culture and Art, Yunnan Technician College and other institutions of higher learning and intangible cultural heritage training bases, organize traditional craft holders, practitioners and other inheritors to participate in research, study and training, improve their learning ability, cultural literacy, aesthetic level and innovation awareness, and enhance their inheritance potential. Organize outstanding inheritors, craftsmen, design and management personnel to carry out roving lectures at the location of traditional craft projects, and hold a series of activities of "inheritor dialogue" to expand the training of inheritors. Advocate the people who inherit to learn actively, encourage peers or cross-industries to learn from each other, improve the skill level and enhance the ability of re-creation.(The Provincial Department of Culture takes the lead; Provincial Department of Education, Ethnic and Religious Affairs Commission, Department of Human Resources and Social Security, Department of Finance, with the cooperation of the people’s governments of the states and municipalities)

　　(four) to strengthen the construction and research of traditional craft related disciplines. Support qualified colleges and universities, vocational colleges and technical colleges to set up traditional craft-related majors and courses, and cultivate traditional craft professionals with technical skills and theoretical research talents. Support qualified vocational colleges to strengthen the construction of traditional craft specialty and cultivate technical and technical talents with good cultural and artistic quality. Actively promote the modern apprenticeship system, build a number of skill master studios, and encourage representative inheritors of intangible cultural heritage of traditional crafts to participate in vocational education and research. Support qualified institutions of higher learning to help people who inherit traditional crafts improve their academic level. Encourage institutions of higher learning, research institutions and enterprises to set up traditional craft research bases and key laboratories. On the basis of maintaining excellent traditions, explore the organic integration of handicraft skills with modern science and technology, process equipment, improve the level of material handling, and effectively strengthen the transformation of achievements. Relying on the research base of intangible cultural heritage in our province, we will strengthen the excavation, recording and arrangement of traditional crafts. For endangered traditional craft projects with unique historical significance, we will speed up the implementation of rescue records and implement protection and inheritance measures. Encourage the publication of books on traditional craft research and practical achievements.(The Provincial Department of Culture takes the lead; Provincial Commission of Industry and Information Technology, Department of Education, Department of Human Resources and Social Security, with the cooperation of the people’s governments of various states and municipalities)

　　(5) Improve the overall quality and market competitiveness of traditional craft products. Encourage enterprises, universities and relevant units with strong design capabilities to set up workstations in traditional craft projects in our province to help local traditional craft enterprises and practitioners solve technological problems and enhance their awareness of quality, quality, brand and market; Combined with the needs of modern life, we should improve design, materials and production, introduce modern management system, carry out extensive quality improvement actions, comprehensively strengthen quality management, improve product design and production level, improve product quality, expand the market, and cultivate well-known brands of traditional crafts with national characteristics. Encourage practitioners of traditional crafts to sign their works or products or use their hands as signs, and support the development of modern handicrafts based on manual labor and rich cultural connotations. Encourage traditional craft enterprises and practitioners to rationally use the intellectual property system, register product trademarks, and protect trade secrets and innovations. Support qualified regions to register geographical indication certification trademarks or collective trademarks. Cultivate 10 well-known brands of traditional crafts with national characteristics; Seriously run Dali traditional craft workstation, and promote experience from point to area; Establish provincial-level traditional craft workstations in mature States and cities to expand demonstration and guidance. Encourage all localities to establish traditional craft industry organizations and study and formulate product quality industry standards.(The Provincial Department of Culture takes the lead; Provincial Cultural Property Office, Provincial Industry and Information Technology Commission, Education Department, Civil Affairs Department, Finance Department, Intellectual Property Office, with the cooperation of state and municipal people’s governments)

　　(6) Broaden the display and marketing channels of traditional craft products. Encourage the establishment of exhibition and sales places for traditional craft products in historical and cultural blocks, villages and towns, natural and cultural scenic spots and traditional craft projects where traditional crafts are concentrated, and focus on displaying, publicizing and promoting traditional craft products with national or regional characteristics. In the "Cultural and Natural Heritage Day", intangible cultural heritage exhibitions, cultural industry fairs, tourism promotion and other festivals and exhibitions, traditional craft exhibitions will be held, and more exhibition and trading platforms will be built to help promote and sell traditional craft products. Make full use of platforms such as "One Mobile Phone Tour Yunnan" and "Cultural Yunnan Cloud" to provide e-commerce services and broaden the promotion, display and sales channels of traditional craft products. Give full play to the role of industry organizations and expand the cooperation channels of traditional crafts in design and development, exhibition sales and technical support. Actively integrate into and serve the national "Belt and Road" construction, support qualified traditional craft enterprises to "go global" and expand the export of products and services.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Department of Commerce, Foreign Affairs Office, Tourism Development Committee, with the cooperation of the people’s governments of various states and municipalities)

　　(seven) focus on promoting key projects for the revitalization of traditional processes. Make full use of the advantages of intangible cultural heritage resources in our province, and combine the distribution and inheritance of traditional crafts in our province to determine a number of key projects and give them support. Through content innovation and scientific and technological innovation, efforts will be made to promote the all-round cooperation between Dali Bai Tie-dyeing, Jianchuan Woodcarving and Heqing Silverware, three national intangible cultural heritage inheritors (Dali Puzhen Bai Tie-dyeing Co., Ltd., Jianchuan Xingyi Classical Woodcarving Furniture Factory, Heqing Li Xiaobai Cultural Heritage Co., Ltd.) and the Central Academy of Fine Arts and Yunnan Art College. Promote the development of traditional craft projects such as embroidery, brocade, batik, purple pottery, black pottery, black copper and silver, hand-made paper, stone carving and jade carving in our province. Actively explore effective ways of "non-legacy+poverty alleviation", intensify the revitalization of traditional crafts in poverty-stricken areas, support poverty-stricken areas to explore the establishment of poverty-stricken employment workshops for intangible cultural heritage, and give full play to the role of traditional crafts in helping accurate poverty alleviation.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Industry and Information Technology Commission, Education Department, Finance Department, Poverty Alleviation Office, with the cooperation of state and municipal people’s governments)

　　(eight) to strengthen the protection of cultural and ecological environment related to traditional crafts. The towns, villages and blocks with concentrated traditional crafts in our province are evaluated and screened, and the overall protection is implemented through the construction of national traditional cultural and ecological protection zones. In the construction of two national cultural and ecological protection experimental zones, Diqing National Cultural and Ecological Protection Experimental Zone and Dali Cultural and Ecological Protection Experimental Zone, and 85 provincial national traditional cultural and ecological protection zones, attention should be paid to protecting the cultural space and ecological environment related to traditional crafts. Strengthen the protection of the ecological environment, encourage the research and development of green materials, improve the technological process, reduce the total discharge of pollutants, and ensure that the discharge reaches the standard. Guide and support the use of alternative materials to inherit the relevant skills with ivory and other rare animal and plant resources as raw materials.(The Provincial Department of Culture takes the lead; Provincial Ethnic and Religious Committee, Environmental Protection Department, and the people’s governments of various states and municipalities cooperate)

　　(nine) to carry out the popularization of traditional crafts education and exchanges and cooperation. Vigorously carry out activities such as intangible cultural heritage entering the campus, classroom, teaching materials, community and rural areas. Support schools to organize and carry out traditional craft experiences and competitions that reflect regional and national characteristics, improve young people’s hands-on ability and creativity, and deepen their understanding of traditional crafts. Give full play to the role of cultural centers, libraries, museums, etc. at all levels, and carry out activities such as exhibitions, experiences, lectures, trainings, etc. of traditional crafts for communities and rural areas, so as to enrich the cultural life of the masses and enhance the social identity of traditional crafts. Vigorously organize representative inheritors of intangible cultural heritage of traditional crafts to participate in expositions, exhibitions or exhibition activities. Organize representative inheritors, enterprises and industries of intangible cultural heritage of traditional crafts.Organize representatives to carry out international exchanges and training for countries all over the world, especially South Asia and Southeast Asia. (The Provincial Department of Culture takes the lead; Provincial Department of Education, Foreign Affairs Office, with the cooperation of state and municipal people’s governments)

　　Fourth, safeguard measures

　　(1) Strengthen cooperation and cooperation. Governments at all levels should attach great importance to it, strengthen overall coordination and cooperation, take the revitalization of traditional crafts as an important part of the development and prosperity of cultural undertakings and industries, fully tap and utilize national cultural resources in our province, give play to the typical leading role of production protection demonstration bases and traditional craft workstations, strengthen the protection and inheritance of traditional crafts, and actively explore effective ways and methods to revitalize traditional crafts.(State and municipal people’s governments are responsible)

　　(2) Improve policy support. Make use of existing capital channels to give appropriate support to projects related to traditional crafts that meet the requirements and the development of traditional crafts in characteristic cultural industries. Incorporate the infrastructure construction of traditional craft display and learning into the cultural tourism promotion project during the 13 th Five-Year Plan period. Traditional craft enterprises can enjoy preferential tax policies in accordance with the provisions if they meet the conditions of current preferential tax policies for small and micro enterprises and high-tech enterprises.(The Provincial Department of Culture takes the lead; Provincial Development and Reform Commission, Industry and Information Technology Commission, Finance Department and Provincial Taxation Bureau)

　　(3) Strengthening financial services. Explore the establishment of intangible assets evaluation criteria system for traditional craft enterprises, build a provincial-level investment and financing platform for cultural industries, support the establishment of intellectual property trading platform for traditional crafts, and support the financing development of qualified traditional craft enterprises. Encourage financial institutions to develop financial products and services suitable for the characteristics of traditional craft enterprises, and strengthen investment and financing support and services for traditional craft enterprises. Guide banks to carry out pledge loans such as equity, warehouse receipts and accounts receivable, and support traditional craft enterprises to use credit enhancement measures such as guarantee and insurance to reduce their dependence on fixed assets mortgage. Encourage qualified traditional craft enterprises to directly raise funds in the capital market, and encourage insurance funds to support traditional craft enterprises on the premise of compliance with laws and regulations. Establish the project library of traditional craft enterprises and build the working mechanism of bank-enterprise docking.(Provincial Finance Office takes the lead; Provincial Cultural Office, Provincial Commission of Industry and Information Technology, Department of Finance, Department of Culture, with the cooperation of the people’s governments of the states and municipalities)

　　(4) Integrate social forces. Support provincial state-owned cultural enterprises and domestic and foreign brand enterprises to integrate social forces. Actively play the guiding role of financial funds and encourage social forces to set up traditional craft enterprises. Construction of traditional craft exhibition, learning places and public service platforms, holding publicity, training, discussion and exchanges and cooperation of traditional crafts.(The Provincial Department of Culture takes the lead; Provincial Cultural Products Office, Provincial Commission of Industry and Information Technology, Department of Finance, and people’s governments of various states and municipalities)

　　(5) Strengthen supervision and inspection. Strengthen the supervision and management of national cultural and ecological protection experimental zones, provincial ethnic traditional cultural and ecological protection zones, intangible cultural heritage productive protection demonstration bases, intangible cultural heritage protection and inheritance bases and traditional craft workstations, strengthen the guidance and inspection of traditional craft research and training, and summarize and popularize the successful experience of traditional craft revitalization.(The Provincial Department of Culture takes the lead; Provincial Committee of Industry and Information Technology and the Department of Finance)

Former German Chancellor helmut kohl (1930-2017). Oriental IC data map

On June 16, 2017, former German Chancellor Helmut Kohl passed away at the age of 87. Cole was born into a Catholic family in ludwigshafen, Germany on April 3, 1930. From 1982 to 1998, he served as the Prime Minister of the Federal Republic of Germany and the unified Germany, witnessing the unification of the two Germans.

Cole visited China four times during his tenure as Prime Minister, which made positive contributions to the development of Sino-German relations. He was called "an active promoter of Sino-German relations and an old friend of the German people" by German leaders. In fact, as early as 1974, before China’s reform and opening up, Kohl visited China and became one of the earliest politicians in the Federal Republic of Germany to visit China. This paper focuses on reviewing Kohl’s outstanding contribution to the development of Sino-German relations, so as to cherish the memory of this great politician.

First, Cole’s first trip to China

In 1972, China established diplomatic relations with the Federal Republic of Germany, but for a long time after that, the ruling Social Democratic Party (SPD) government still regarded the Soviet Union as the focus in its New Oriental policy, unwilling to offend the Soviet Union by developing diplomatic relations with China. Therefore, the Federal German government’s political contacts with China are very cold. "Doing (economic) business with Beijing and talking about detente with Moscow" has become an important feature of the Federal German government’s policy towards China and the Soviet Union, two eastern powers.

In contrast, Cole’s Christian Democratic Union (CDU) not only played an important role in the process of establishing diplomatic relations between China and the Federal Republic of Germany, but also became the main political force of the Federal Republic of Germany to promote the development of bilateral relations between the two countries after the establishment of diplomatic relations. In 1971, the visit of CDU party member and former Federal German Foreign Minister Gerhard Schr?der (1910-1989) to China became a prelude to the establishment of diplomatic relations between the two countries. Franz Josef Strauss (1915-1988), the leader of Christian Social Union (CSU), the sister party of CDU in the Bundestag, also visited China many times and held talks with Mao Zedong.

Before Cole’s first visit to China in September, 1974, Willy Brandt (1913-1992) had resigned as prime minister, and the Social Democratic Party began to make adjustments to its China policy. The CDU still held the initiative in its China policy. Cole, who has become the chairman of the CDU and the governor of rheinland-pfalz, held talks with Deng Xiaoping, then the deputy prime minister of the State Council, and established a personal friendly relationship with Deng Xiaoping. This visit to China has deepened his understanding of China, and he thinks: "As a potential superpower, China plays a decisive role in international politics. China’s support for Western European Union and German reunification is very important. "

Second, promote the development of Sino-German relations in the 1980s

In 1982, the Social Democratic Party government, which had been in power for more than ten years, went out of office, and the CDU regained the position of Chancellor of the Federal Republic of Germany. Chancellor of the Federal Republic of Germany also changed from Helmut Schmidt (1918-2015) to Kohl. The relationship between China and the Federal Republic of Germany has ushered in a more rapid development.

In October 1984, Cole visited China for the first time as Prime Minister. According to the Germans at this time, a "revolution" is taking place in China, and Deng Xiaoping is regarded as the leader of this revolution. The Federal German reporter who visited China with Cole at the same time believed that the Chinese side showed a brand-new external appearance in the reception process, "from exporting revolutionary ideology to praising the market economy". During his current visit to China, Cole’s conversation with Deng Xiaoping, who is leading China’s reform and opening up, is also more relaxed than it was 10 years ago. The two sides not only talked about state affairs, but also had a relaxed exchange on issues such as height and longevity. In order to show respect for this guest and attach importance to the technology of the Federal Republic of Germany, Deng Xiaoping even said modestly to Cole that it will take China another 50 years to catch up with the economic level of the Federal Republic of Germany.

Cole told the Bundestag after returning home that China and the Federal Republic of Germany have a lot in common on issues such as safeguarding world peace, European union and dealing with national division. In a government statement on October 18th, 1984, he emphasized China’s important position in world politics as the world’s most populous country, a nuclear power and a permanent member of the UN Security Council, and pointed out that "China’s opening to the world and its modernization process will not be reversed".

Cole’s trip has also greatly promoted the economic, trade and cultural exchanges between the two countries. More than 20 people from the industrial and commercial circles of the Federal Republic of Germany came to China to discuss with the Chinese side such issues as nuclear power plants, television satellites and Sino-German joint-venture automobile enterprises. During his current visit to China, Cole personally witnessed the signing ceremony of Shanghai Volkswagen Co., Ltd., a joint venture between the two countries and one of the models of Sino-foreign joint ventures. Tongji University, also located in Shanghai, has a long history with Germany and was once the focus of Germany’s cultural policy toward China. During Cole’s first visit to China, he visited Tongji University on October 13th, which was the first visit to Tongji University by the Federal Chancellor after the founding of New China. During his visit to Tongji University, Cole pointed out that he hoped Tongji University students would become a bridge between the two countries. By 1987, the number of China students studying and studying in the Federal Republic of Germany had reached 2,150, which was the largest among China students in western European countries.

The closer relationship between China and the Federal Republic of Germany indirectly urges the Democratic Republic of Germany, another country of the German nation, to accelerate the normalization of relations with China. Since 1960, the relationship between China and the GDR once deteriorated to the brink of breaking off diplomatic relations. After 1976, the GDR observed the political and economic situation in China for a long time, and became the first country in the Soviet-East camp to normalize relations with China before the Soviet Union. It regards China not only as a force that can be used in diplomacy and international politics, but also as an economic partner with great potential. Cole’s visit to China put great pressure on the top political leaders of GDR. Erich Honecker (1912-1994), the leader of the GDR, pointed out that the cooperation between China and the Federal Republic of Germany and other western countries "will only benefit the reactionary forces of international imperialism" and lead to "Beijing’s hostility to socialist countries", and the GDR urgently needs to normalize relations with China.　　　　　　　　

Against this background, in October 1986, two years after Cole’s visit to China, honecker, the first figure in the GDR, finally successfully completed his planned visit to China for many years. The normalization of the relationship between China and the GDR means that the relationship between China and the two Germans has begun to emerge from the shadow of the Cold War.

When Cole came to China again as Prime Minister in July 1987, he was called "an old friend of the people of China" by China leaders at that time. In fact, before his visit to China, both the political and economic circles of the Federal Republic of Germany were uncertain about the domestic situation and future development of China at that time. When meeting with Cole, Deng Xiaoping, then director of the Central Committee of the Communist Party of China Advisory Committee, said that China’s reform and opening-up process will continue, and there are no contradictions and disputes between China and the Federal Republic of Germany. Therefore, long-term cooperation between the two countries is entirely possible. Cole said, "China’s great development can be seen everywhere", "China is constantly fighting against backwardness and complacency with vigorous energy".

At this time, the economic and trade relations between the two countries continued to develop rapidly, and the trade volume between the two sides reached 8.9 billion marks. The Federal Republic of Germany has become the fourth largest trading partner of China after Hong Kong, China, Japan and the United States. However, due to the lack of foreign exchange and huge trade deficit in China at that time, the export of the Federal Republic of Germany to China was greatly restricted, making it difficult to further expand and many large-scale projects were difficult to carry out. To this end, the Federal Republic of Germany has increased its efforts to provide government loans to China in order to promote the growth of exports to China. A representative project is the Metro Line 1 built for Shanghai by the Federal Government of Germany. On the condition of government loans, the Federal Republic of Germany also exported its trains and electric equipment to China.

Cole’s trip is also trying to solve the problem that the Federal Republic of Germany has less investment in China. At that time, among the 3,000 Sino-foreign joint ventures in China, there were only 19 joint ventures between China and the Federal Republic of Germany. During this trip, Kohl reached an agreement with Chinese leaders that the two sides will set up a special expert group to discuss the investment of Federal German enterprises in China every year.

Thanks to the joint efforts of senior leaders of both sides, throughout the 1980s, China and the Federal Republic of Germany exchanged more than 20 visits of officials at the level of deputy minister or above each year. During these mutual visits, the issue of economic and trade cooperation has become the central topic of both sides. Trade between the two countries also increased rapidly from $3.141 billion in 1985 to $4.918 billion in 1988. The advanced scientific and technological experience, products and strong financial strength of the Federal Republic of Germany have greatly helped China’s reform and opening up.

Third, respond to the crisis of Sino-German relations

Cole’s other great contribution to Sino-German relations was to maintain bilateral relations in the crisis of 1989, so that they did not fall into further deterioration.

In 1989, the international situation was in a period of intense turmoil and transition, and both China and the Federal Republic of Germany were faced with great challenges. The collapse of socialism in the Democratic Republic of Germany and the wave of reunification of the two Germans have made the (federal) German society more tough on the ideological issue of China, which is also a socialist country. After the political turmoil in China in June 1989, the Bundestag immediately announced sanctions against China. These sanctions mainly include suspending high-level political exchanges, re-examining cooperation projects between the two countries, no longer providing loans and stopping development assistance to China. The deterioration of bilateral political relations between the two countries has directly led to a sharp decline in trade, scientific and cultural exchanges between the two countries. The relationship between China and the Federal Republic of Germany is in the biggest crisis since the establishment of diplomatic relations.

The economic circles of the Federal Republic of Germany expressed their worries and dissatisfaction with the economic sanctions against China. As Heinrich Weiss, who was the chairman of the China Working Group of the Asia-Pacific Committee of the (Federal) German economic circles from 1982 to 1997, said, the punitive measures taken by the government for too long at that time not only caused short-term trade losses, but also damaged the priority position of the Federal Republic of Germany in trade with China. However, despite domestic sanctions, Federal German enterprises continue to develop relations with China. Volkswagen announced in July 1989 that it would expand the production of Shanghai Volkswagen. At the end of November 1990, Volkswagen and Changchun FAW agreed to establish a joint venture to produce Audi cars.

We now know that it was the Parliament of the Federal Republic of Germany and the Social Democratic Party that actively encouraged sanctions against China at that time. In contrast, the Federal Government of Germany led by Cole tried to maintain the relations between the two countries in a difficult situation. Regarding the domestic situation in China, the basic judgment of the Federal German government is that "it is in China’s actual interests to continue reform and opening up, while the continued tough sanctions imposed on China by the outside world are not conducive to this development". Therefore, "the existing development assistance projects guaranteed by contracts should continue". A document issued by the Federal Ministry of Foreign Affairs of Germany on June 9, 1989 not only holds that the government should resist sanctions such as stopping development assistance and recalling its ambassador to China, but also points out that "we can only influence China if we maintain relations with it" and that "continuing to isolate China will destroy the international balance of power, which is not in our interest".

On August 15th, the document of the Foreign Ministry of the Federal Republic of Germany pointed out that the continued sanctions imposed by the Federal Republic of Germany and the West on China may bring China and the Soviet Union closer together politically and economically, thus changing the balance of international political power, which is unfavorable to the Federal Republic of Germany. The goal of the Federal Republic of Germany’s China policy is to prevent China from falling into international isolation and readjusting the policy of reform and opening up. Therefore, "the Federal Republic of Germany will resume high-level exchanges with China step by step".

In practice, the Federal German government not only rejected the Social Democratic Party’s request to temporarily close the Goethe Institute in Beijing (established in 1988) and stop scientific and technological cooperation with China, thus maintaining the cultural relations between the two countries, but also tried to maintain the cooperation projects between the two countries, including the Shanghai subway aided by the Federal Republic of Germany. In late May 1991, before the Bundestag officially lifted the sanctions against China, the unified German Foreign Ministry resumed political consultations with China. The State Secretary of the German Ministry of Economy and the Minister of Economy also visited China successively. During this period, most of the high-ranking German politicians who visited China came from the German government or members of the Union Party in the parliament (such as Hans Klein, deputy speaker of the Bundestag who visited China at the end of January 1992).

We now know that all measures aimed at maintaining China’s relations with the Federal Republic of Germany at that time and normalizing relations with China were "jointly carried out by the (Federal) German government and its Foreign Ministry". Cole, as the then prime minister of the government, undoubtedly played a key role in maintaining the relations between the two countries during the crisis in 1989, which eventually prompted the Bundestag to cancel the economic cooperation and export restrictions to China and provide development assistance to China again. At the end of October 1992, German Foreign Minister kinkel (1936-) visited China, which normalized Sino-German relations.

IV. Visit to China under the New Asia Policy Background

In October 1990, Germany was reunified. For reunified Germany, the Asia-Pacific region is an attractive but underinvested region. The temporary difficulties in German economy after reunification and the new situation in German diplomacy after reunification make it urgent for Germany to strengthen cooperation with China. It coincides with the 14th National Congress of the Communist Party of China held in October 1992, and the goal of economic reform is to establish a socialist market economic system. The 14th National Congress pointed out that whether China can accelerate its economic development is not only a major economic issue, but also a major political issue. In this case, China urgently needs investment from Germany and the resumption of Sino-German trade.

Compared with the United States, Germany’s economic and trade activities in the Asia-Pacific region are obviously insufficient. Winston Lord (1937-), then Assistant Secretary of State of the United States, once said: "No other region in the world is more important to the United States today than the Asia-Pacific." More than 20% of American foreign investment is in Asia. However, Germany’s investment in Asian countries is less than 5% of its total foreign investment.

In February and March of 1993, Cole visited India, Singapore, Indonesia, Japan and South Korea. This visit made him deeply shocked by the vigorous development of Asian economy. Immediately after his return to China, he said that Asian affairs were the "priority" for Germany. During the talks with cabinet ministers, Kohl put forward a plan for Germany’s new Asian policy, which was approved at the cabinet meeting at the end of September. This document points out that Germany needs a "more active Asian policy", which will "guarantee Germany’s future".

Cole believes that Asia will become the most important continent in the 21st century. Strengthening economic ties with the fastest growing regions in the world is the central point of Germany’s Asian policy. In foreign affairs and foreign economic activities, Germany gives priority to Asia and Asia-Pacific countries, but no country in Asia is experiencing rapid economic development like China. He regards China as a country with global significance, and strengthening economic and trade exchanges with China is one of the focuses of this new Asian policy.

Cole’s visit to China in November 1993 was launched under this background. This is also the first time that German top leaders have visited China since reunification. Cole not only talked with the new leadership of China, but also successfully signed an economic cooperation contract of $2.927 billion. Through this visit to China, the relationship between Germany and China has accelerated.

By the time he visited China for the last time as German Chancellor in November, 1995, Sino-German relations, especially bilateral economic and trade relations, had grown. According to statistics, in 1997, Sino-German trade volume reached US$ 12.67 billion, accounting for one third of China-EU trade at that time. In 1996, a total of 963 German enterprises invested in China, with investment agreements amounting to more than US$ 8 billion, distributed in 1,886 projects. By 1998, China had imported 2,951 technology contracts from Germany, amounting to US$ 14.46 billion, second only to China’s technology imports from the United States. By the turn of the century, Germany has become the European country with the largest technology transfer to China.

Fifth, the aftertaste of Cole’s China policy

As a CDU politician, Cole has always viewed the relationship between the two countries from the realistic perspective of international balance of power since his first visit to China.. He has long regarded China as an important force that Germany can rely on on on the world stage, believed in the important role of China’s reform and opening up to Germany and the world, and tried to promote the development of bilateral relations by developing economic and trade relations.Most of Cole’s many visits to China during his tenure as Prime Minister also focused on economic and trade themes. This became an important tradition of Germany’s China policy, which was inherited by the later German political leaders..

Judging from the tradition of German foreign policy, Kohl’s insistence on maintaining and developing contacts with Chinese high-level officials in the crisis of relations between China and (the Federal Republic of) Germany is actually the embodiment of Germany’s strategy of "promoting evolution through proximity" to countries in the Soviet Union and East Europe. Of course, the result of foreign policy is often more complicated than the designer of the policy thinks. The relationship between the two countries that emerged from the crisis has gradually developed and expanded in recent years. The deepening and further development of economic and trade exchanges between the two countries has promoted the further development and consolidation of bilateral relations in humanities, science and technology, society and especially important political and diplomatic fields. In 2014, the Sino-German Cooperation Action Program jointly issued by the Chinese and German governments pointed out that "Sino-German economic and trade relations are the core component of bilateral relations".

At present, Germany is China’s largest trading partner in the EU, and China has become Germany’s largest trading partner in the world (in 2016). On the basis of strengthening economic and trade exchanges, China and Germany have gradually established close interdependence. The exchanges between the two countries not only enabled the Federal Republic of Germany to "further enter the stage of world politics", but also provided a model for cooperation between countries with different systems.

　　Recently, an article introducing the post-80s female white-collar workers who quit their jobs, retired to the countryside, and became a "young landlord" was widely spread. The protagonist in the article was Xiao Yu, who had worked for seven years before. In July this year, Xiaoyu quit her job with an annual salary of more than 200,000 yuan and returned to her hometown in Huairou to help her parents run their own farms, raise fish, do farm work and entertain tourists. Many friends called her "the owner of a small farmhouse". At present, Xiaoyu’s personal income for three months is less than 10,000 yuan, but she does not regret it. "I went home to pursue another sense of happiness."

　　Resigned and returned to his hometown to become a "small landlord"

　　Xiaoyu grew up in Huairou mountain area of Beijing. When he was a child, his wish was to go out, work hard in the city and live a better life. After graduating from Beijing Technology and Business University with a major in management, Xiaoyu entered a Fortune 500 company to engage in design-related work, and then successively moved to a well-known website and an Internet company. After 7 years, Xiaoyu has been a supervisor in an Internet company, and often travels to contact customers to help the company develop its business.

　　However, just in July this year, Xiaoyu chose to resign and return to his hometown.

　　Xiaoyu said that long-term high-intensity work made her body unbearable, and she often suffered from insomnia and was particularly tired. "Physical reasons forced me to stop and think. I am in poor health at a young age. I really have to think about where my future life and work should go."

　　During that time, Xiaoyu happened to see the news that some highly educated intellectuals had returned to their hometowns to start businesses. "It happened that there was a farm at home, and both parents had a hard time operating for a long time, so they began to consider resigning and going back."

　　Many friends around me expressed their support for Xiaoyu when they heard the news, and many people expressed their yearning for rural life. There are also Xiaoyu’s parents. Although they can’t bear to give up their decent jobs, after listening to Xiaoyu’s future plans, they finally supported her choice.

　　In this way, the post-80s female white-collar workers with an annual salary of more than 200,000 resigned and returned to their hometowns, becoming the "young owners" of their own farms.

　　Try to change the traditional business model

　　Since 2000, Xiaoyu’s parents have started to run a farm in their hometown Huairou. The buildings are modeled after their own courtyards, and most of the meals are based on their own vegetables and fruits. But in recent years, the management of the farm is getting worse and worse.

　　Xiaoyu thinks that this is because the business model of "the fragrance of wine is not afraid of the depth of the alley" before parents is outdated and can’t keep up with the development pace of the internet age. "The main performance is that parents don’t know much about publicity. They strive to improve the service level of the farm and think that doing this will naturally increase the number of tourists."

　　To this end, the first thing Xiaoyu did when she returned to her hometown was to publicize the farm. She posted news through some online platforms. In addition, Xiaoyu began to try to cooperate with some Wechat business and online sales platforms to sell agricultural and sideline products in his hometown. Different from all kinds of life photos often published by other girls, Xiaoyu’s exposure in the circle of friends is the introduction of honey, walnuts and chestnuts in Huairou’s hometown.

　　When tourists arrive in the tourist season, Xiaoyu will take the responsibility of a tour guide, take tourists to the nearby Great Wall and other scenic spots and explain the "past lives" of each scenic spot. "The more tourists know about us, the deeper their impression will be, and they will have something to say when recommending to their friends around them."

　　Xiaoyu tried to dig out the deeper features of her hometown and show them to people. Quitting your job does not mean that the previous seven years’ work experience is useless. For Xiaoyu, the management experience at work and all aspects of contact in the city are affecting her. She believes that these can play a good role in the process of running a farm.

　　From an annual salary of 200,000 to a monthly salary of two or three thousand.

　　At the beginning of her resignation and returning to her hometown, Xiaoyu already had some plans in her heart: how to use the advantages of her hometown to better launch special services and how to attract tourists through the cultural connotation of scenic spots. However, the plan often deviates from the reality, and the day of becoming a "little landlord" is not as smooth as the plan. The most direct performance is that since she resigned in July, Xiaoyu’s income is less than 10,000 yuan, and the monthly salary is only two or three thousand.

　　Since Xiaoyu returned to his hometown to run the farm, his business has really improved, but he is still in debt. For the original business, she is only responsible for helping, the profits and losses still belong to her parents, and her income comes from her newly developed projects. However, because these new projects are in the initial stage, the benefits are very small.

　　Xiaoyu doesn’t care about the disparity in income between the past and the present. She thinks more about the next income increase plan. Through the test of market conditions, she began to look for sales partners of agricultural and sideline products, and also planned to use the farm environment to develop various experience activities such as youth summer camps.

　　In addition, Xiaoyu is still learning agricultural techniques such as farming, and she is not good at large-scale farming and technical jobs. "Once there was a power outage at night, all the fish in the fish pond died and lost millions." Since then, the farm has been equipped with power generation equipment.

　　Xiaoyu is psychologically prepared for the difficulties and income gap in the future. She said that she has never regretted her choice. "At present, the income from going home is unlikely to exceed my previous salary in a few years. But I don’t go home purely to make money, but I am more optimistic about more opportunities in the future. After all, this is my own career and I have a sense of accomplishment. "

　　conversation

　　"Young Landlord" after 80s: The decrease in income will not make me regret going back to the countryside.

　　It has been more than three months since the 80s female white-collar worker Xiaoyu returned to her hometown to be a "young landlord". Many netizens praised her courage, and some netizens suspected that she was a "rich second generation", and she was speculating herself without worrying about her livelihood. Xiaoyu told the reporter of Beiqing Daily that she is not a "rich second generation", and the title of "Shaozhuangzhu" also comes from a friend. Life after returning home is not easier than the original job. She regards this job as the beginning of another career.

　　Beiqing Daily: After working for seven years, why did you choose to return to the countryside?

　　Xiaoyu: After working for a long time, I am tired of staying up late on business trips and working overtime. My physical and mental state is not right. I find that I don’t like this kind of life. Every time I go home, I feel more relaxed, and I realize that I actually want to go back.

　　Beiqing Daily: Is this an escape from the pressure of the city?

　　Xiaoyu: I can’t say that. It’s just a personal choice. I’m not incapable of coping with my previous job. It’s just that compared with the hustle and bustle of the city, I find that I prefer to face the landscapes, animals and plants of my hometown and return to the countryside.

　　Beiqing Daily: What is the main source of income when you return to your hometown to be a "little landlord"?

　　Xiao Yu: "Less owner" doesn’t mean that I want to inherit the family business, and the farm is still operating in debt. My parents won’t give me dividends and salary, and my income comes from new projects developed by myself.

　　Beiqing Daily: Back in the countryside, has there been any change in lifestyle?

　　Xiaoyu: Food, clothing, housing and transportation are different. I don’t wear makeup when I do farm work. It’s good to wear clothes conveniently. I don’t order takeout when I eat. When I am free, going out is a landscape. I like to walk around and feel more relaxed.

　　Beiqing Daily: How much did you earn for helping the farm now? How is the income?

　　Xiaoyu: I have made some new attempts in publicity and management, and the business situation has improved, but now the farm as a whole has not made any money. After coming back for more than three months, I earned less than 10 thousand yuan for my own project, which is a little less.

　　Beiqing Daily: Will you regret resigning when your income is greatly reduced?

　　Xiaoyu: I don’t regret it. I have psychological expectations. At present, the income in these years can’t exceed my previous salary. However, I didn’t go home purely to make money, but to do my own business. This sense of accomplishment is irreplaceable. My father always said that "a nest of gold and silver is not as good as one’s own kennel". Generally speaking, after returning to my hometown, I am happier.

　　This group/reporter Zhang Xiangmei

　　Photo courtesy/Li Bai

Special feature of 1905 film network 2021 has passed and I miss it very much.

What I miss is the ordinary and great mother played by Chinese, Chinese and Chinese; It is The Infiltrator in the dark night played by Chinese, American and Japanese; It is a model of the times played by China and China to pay tribute to the whole people.

What I miss is the Hi, Mom who warmed you and me and played middle-aged Li Huanying; It is China’s emotion that moves people and plays the aunt; It is the eyes that enter the play and play the daughter; It is the "thunder dad" who died for China; It is the "Pharaoh" who regards death as his death; It’s the villain and the actor with subtle acting skills in Above the Cliff and The Cliff.

Appreciate the masterpiece of the screen and enjoy the life of light and shadow. Next, let’s look at the most beautiful performances that belong to the screen in 2021!

The protagonist of the most beautiful screen performance in 2021

Chinese mother on the screen

A Hi, Mom in early 2021 made countless audiences cry. Li Huanying, a young man played by Zhang Xiaofei in the film, shows the gentlest appearance of a mother. She doesn’t want her child to have much ambition, but only wants her to be healthy and happy. And her warm and powerful performance also aroused the audience’s emotional resonance with her mother.

Unlike the Buddhist mothers in Hi, Mom, Ji Peizhen, played by Xu Fan in Everything About My Mom, is a worried and nagging mother. Xu Fan played the role of Qian Qian’s mother in our life. They look forward to their children’s success and their daughters’ success, and spare no effort to take care of a large family. They are not perfect, but their daily bickering also carries trivial care and expectation.

Mother not only has a gentle and considerate side, but also has the courage to be a mother. Zhang Ziyi plays such a mother in the poem of Me and My Father. The vast Gobi, shabby room, she is a great woman who dedicated herself to the national defense science and technology of the motherland; Giving up her family for everyone, she set an example for her children with her words and deeds. Zhang Ziyi wrote poems attentively, and portrayed a strong, forbearing and great mother with exquisite acting skills.

The unsung hero marching in the dark　

Every step from darkness to light has condensed the blood and tears of countless heroes. The film "Above the Cliff" created a group of unsung heroes in the hidden front, and the excellent interpretation of the actors made the image of this group of underground workers with heavy burdens more vivid and three-dimensional. Zhang Xianchen, played by Zhang Yi, is dead in the face of his belief in blazing with anger and torture, which makes people feel that the character’s inner belief in winning will never go out.

Yu Hewei’s undercover Zhou Yi is in an enemy camp, and Yu Hewei’s skillful and steady performance fully shows that Zhou Yi is cautious when dealing with the enemy, and he is sad when witnessing the sacrifice of his comrades.

　As a senior female spy, Wang Yu, played by Amanda, has to face multiple scenes and identities. Whether it’s an underground worker’s capable determination or a mother’s eager desire for a child, Amanda has performed very well in every aspect of Wang Yu. It is even more infectious to learn that a silent crying scene when a partner dies.

The power of persistence　　

One thing, a lifetime. In the movie "The Guardian of the Island", Wang Jicai, a "model of the people", and Do not forget your initiative mind insisted on guarding the island for more than 30 years, and Liu Ye performed the authentic side of this "guardian forgotten by time".

　You keep the island, I’ll keep you. Wang Shihua, played by Gong Zhe, has also moved countless audiences. Gong Zhe showed the image of a wife who gave up her family for everyone with her simple and sincere performance.

Green leaves of the most beautiful screen performance in 2021, click the link to watch the video.

Move people with emotion and enter the play with eyes.　　

Mom is the one who says she hates her children, but she is always proud of her children. In the movie Hi, Mom, Liu Jia plays the middle-aged Li Huanying, which explains the maturity of middle-aged women. With a few eyes and lines, it attracts people’s empathy, as if seeing their own mother.

In the movie My Sister, Zhu Yuanyuan plays the aunt, who is not only the "elder sister" of the previous generation, but also the aunt of the stubborn elder sister of the new generation. In a patriarchal family, "eldest sister is like a mother" has become her lifelong shackles. Zhu Yuanyuan performed the heart-wrenching experience of a tough woman who was swallowed up by life, and at the same time showed her love for her niece incisively and vividly.

A dining table, five worlds, everyone hides an unknown secret. In the suspense movie "Secret Visitor", Zifeng Zhang plays the indifferent and mysterious sister Wang Chutong, whose eyes are indistinguishable from good and evil, which makes people shudder instantly.

True feelings, real feelings, interpretation of unknown heroes　　

A little confused, with a sense of joy, Hu Jun plays the older and more experienced fighter "Lei Gong" in The Battle at Lake Changjin. Hu Jun, whose image as a tough guy is deeply rooted in people’s hearts, achieved a breakthrough this time. The first half was silly and cute, and contributed a lot of jokes. The final sacrifice was extremely tragic and contributed a lot of tears.

He is an unsung hero in the city. Fan Wei created an undercover "Lao Wang" who is good at changing his face in "Railway Hero", which makes people shine at the moment. The modesty and hypocrisy in the face of the enemy, the deliberate disguise in the face of comrades-in-arms, and the love in the face of small stones are all accurately and hierarchically portrayed by Fan Wei.

True and delicate, shaping the colorful villain　　

As the villain of Above the Cliff, Yu Ailei plays the spy Jin Zhide, but his performance is very bright. He secretly observed Zhou Yi, but he was confused by Zhou Yi in a few words. The expression gradually changed from relaxed to frightened and uneasy, and the facial expression changes from sunny to cloudy and from cloudy to sunny were well interpreted by Yu Ailei.

He is the head of a county and knows the way of officialdom. Zhang Songwen’s performance once again shines with his two faces with different light and shade, and his invisible personality. In the face of his younger brother, the leader of the evil forces, he grabbed his brother by the neck, seemingly awe-inspiring, but in fact he was afraid of being implicated. Good or bad is just a thought. In an inner confession scene after the crime was revealed, Zhang Songwen showed the true mentality of how a parent who once wanted to be a "Wen Tianxiang" became an umbrella for evil forces step by step.

Red flowers should also be lined with green leaves. The role of "green leaves" in these films not only adds color to the protagonist, but also adds color to the film. No matter how big or small the role is, as long as you interpret it with your heart, you can leave your own brilliance on the screen.

Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.