Specially planned | They brought the most beautiful performance on the screen in 2021!


Special feature of 1905 film network 2021 has passed and I miss it very much.


What I miss is the ordinary and great mother played by Chinese, Chinese and Chinese; It is The Infiltrator in the dark night played by Chinese, American and Japanese; It is a model of the times played by China and China to pay tribute to the whole people.



What I miss is the Hi, Mom who warmed you and me and played middle-aged Li Huanying; It is China’s emotion that moves people and plays the aunt; It is the eyes that enter the play and play the daughter; It is the "thunder dad" who died for China; It is the "Pharaoh" who regards death as his death; It’s the villain and the actor with subtle acting skills in Above the Cliff and The Cliff.


Appreciate the masterpiece of the screen and enjoy the life of light and shadow. Next, let’s look at the most beautiful performances that belong to the screen in 2021!


The protagonist of the most beautiful screen performance in 2021


Chinese mother on the screen


A Hi, Mom in early 2021 made countless audiences cry. Li Huanying, a young man played by Zhang Xiaofei in the film, shows the gentlest appearance of a mother. She doesn’t want her child to have much ambition, but only wants her to be healthy and happy. And her warm and powerful performance also aroused the audience’s emotional resonance with her mother.



Unlike the Buddhist mothers in Hi, Mom, Ji Peizhen, played by Xu Fan in Everything About My Mom, is a worried and nagging mother. Xu Fan played the role of Qian Qian’s mother in our life. They look forward to their children’s success and their daughters’ success, and spare no effort to take care of a large family. They are not perfect, but their daily bickering also carries trivial care and expectation.



Mother not only has a gentle and considerate side, but also has the courage to be a mother. Zhang Ziyi plays such a mother in the poem of Me and My Father. The vast Gobi, shabby room, she is a great woman who dedicated herself to the national defense science and technology of the motherland; Giving up her family for everyone, she set an example for her children with her words and deeds. Zhang Ziyi wrote poems attentively, and portrayed a strong, forbearing and great mother with exquisite acting skills.



The unsung hero marching in the dark 


Every step from darkness to light has condensed the blood and tears of countless heroes. The film "Above the Cliff" created a group of unsung heroes in the hidden front, and the excellent interpretation of the actors made the image of this group of underground workers with heavy burdens more vivid and three-dimensional. Zhang Xianchen, played by Zhang Yi, is dead in the face of his belief in blazing with anger and torture, which makes people feel that the character’s inner belief in winning will never go out.



Yu Hewei’s undercover Zhou Yi is in an enemy camp, and Yu Hewei’s skillful and steady performance fully shows that Zhou Yi is cautious when dealing with the enemy, and he is sad when witnessing the sacrifice of his comrades.



 As a senior female spy, Wang Yu, played by Amanda, has to face multiple scenes and identities. Whether it’s an underground worker’s capable determination or a mother’s eager desire for a child, Amanda has performed very well in every aspect of Wang Yu. It is even more infectious to learn that a silent crying scene when a partner dies.



The power of persistence  


One thing, a lifetime. In the movie "The Guardian of the Island", Wang Jicai, a "model of the people", and Do not forget your initiative mind insisted on guarding the island for more than 30 years, and Liu Ye performed the authentic side of this "guardian forgotten by time".



 You keep the island, I’ll keep you. Wang Shihua, played by Gong Zhe, has also moved countless audiences. Gong Zhe showed the image of a wife who gave up her family for everyone with her simple and sincere performance.


Green leaves of the most beautiful screen performance in 2021, click the link to watch the video.

Move people with emotion and enter the play with eyes.  


Mom is the one who says she hates her children, but she is always proud of her children. In the movie Hi, Mom, Liu Jia plays the middle-aged Li Huanying, which explains the maturity of middle-aged women. With a few eyes and lines, it attracts people’s empathy, as if seeing their own mother.



In the movie My Sister, Zhu Yuanyuan plays the aunt, who is not only the "elder sister" of the previous generation, but also the aunt of the stubborn elder sister of the new generation. In a patriarchal family, "eldest sister is like a mother" has become her lifelong shackles. Zhu Yuanyuan performed the heart-wrenching experience of a tough woman who was swallowed up by life, and at the same time showed her love for her niece incisively and vividly.



A dining table, five worlds, everyone hides an unknown secret. In the suspense movie "Secret Visitor", Zifeng Zhang plays the indifferent and mysterious sister Wang Chutong, whose eyes are indistinguishable from good and evil, which makes people shudder instantly.



True feelings, real feelings, interpretation of unknown heroes  


A little confused, with a sense of joy, Hu Jun plays the older and more experienced fighter "Lei Gong" in The Battle at Lake Changjin. Hu Jun, whose image as a tough guy is deeply rooted in people’s hearts, achieved a breakthrough this time. The first half was silly and cute, and contributed a lot of jokes. The final sacrifice was extremely tragic and contributed a lot of tears.



He is an unsung hero in the city. Fan Wei created an undercover "Lao Wang" who is good at changing his face in "Railway Hero", which makes people shine at the moment. The modesty and hypocrisy in the face of the enemy, the deliberate disguise in the face of comrades-in-arms, and the love in the face of small stones are all accurately and hierarchically portrayed by Fan Wei.



True and delicate, shaping the colorful villain  


As the villain of Above the Cliff, Yu Ailei plays the spy Jin Zhide, but his performance is very bright. He secretly observed Zhou Yi, but he was confused by Zhou Yi in a few words. The expression gradually changed from relaxed to frightened and uneasy, and the facial expression changes from sunny to cloudy and from cloudy to sunny were well interpreted by Yu Ailei.



He is the head of a county and knows the way of officialdom. Zhang Songwen’s performance once again shines with his two faces with different light and shade, and his invisible personality. In the face of his younger brother, the leader of the evil forces, he grabbed his brother by the neck, seemingly awe-inspiring, but in fact he was afraid of being implicated. Good or bad is just a thought. In an inner confession scene after the crime was revealed, Zhang Songwen showed the true mentality of how a parent who once wanted to be a "Wen Tianxiang" became an umbrella for evil forces step by step.



Red flowers should also be lined with green leaves. The role of "green leaves" in these films not only adds color to the protagonist, but also adds color to the film. No matter how big or small the role is, as long as you interpret it with your heart, you can leave your own brilliance on the screen.


Show the world the power of China agriculture.

Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.

Short play observation | Short play in distress at sea: Sad love and dumb fire, husband-in-law rushing to the street, the logic has all changed.

Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".


On the other hand, the cost of short plays began to surge, and the homogenization of content became more and more serious. Less than a month after the explosion, the "same paragraph" was everywhere. Some entrants began to realize that,If you want to "win", you can’t "roll" in the Red Sea market-going overseas has become a new choice for many practitioners.

"From the end of this year to the beginning of next year, there will be big variables in the overseas short drama market." Leon said.

Three months ago, Leon was an advertising director in Australia. He shuttled around the studio every day and filmed all kinds of advertising blockbusters. After the wind of vertical screen short plays blew overseas, he also transformed into a "middleman" to connect domestic short play platforms with overseas contractors, so that "money" and "people" could be quickly matched. According to his memory, in the middle of this year, the vertical screen short play was really popular overseas, attracting a wave of loyal fans who paid for their emotions.

And this fire, it is China manufacturers "put".

In August 2022, Crazy Maple Studio, a subsidiary of Chinese Online,(Maple Leaf Interactive)ReelShort, a short drama platform, was launched overseas. After more than half a year on the line, it gradually opened the volume and ran through the business model. Since the beginning of this year, domestic online platforms have intensively launched vertical screen short drama apps overseas, including DramaBox of Dianzhong Technology, GoodShort of the new reading era, Flex TV of Anyue Network, 99TV of Kyushu Platform, and some game manufacturers are also in preparation.

Nowadays, ReelShort ranks all the way up in the best-selling list in Europe and America, and the story of getting rich with a monthly income of one million is staged overseas. Short plays are expected to become another emerging category after short videos and e-commerce, and "big variables" seem to be close at hand. However, it can’t be ignored that localization is a hurdle faced by all products going to sea. The differences in user preferences, production habits, and the scale of explosion are all reefs and storms in the process of short plays going to sea.


At present, the main overseas consumption areas of short plays are Europe, America, Australia and Southeast Asia. TikTok’s report "TikTok Short Play Marketing Strategy for Going to Sea" also mentioned that among the Top5 short plays, the United States is the first choice for short plays to go to sea, and Thailand is the most concentrated area in Southeast Asia.

The differentiation of the sea area corresponds to the logic of short play going to sea:Europe and the United States have high production costs, but strong ability to pay, and have a stronger willingness to pay for good content; Although the willingness to pay in Southeast Asia market is not as good as that in Europe and America, the production cost is lower and the cold start period can be quickly passed.
Marketing strategy of TikTok short play going to sea

For manufacturers with strength, content IP and not bad money, Europe, America and Australia with more traffic value will naturally be the first choice when going out to sea, and most of them are original short plays with local actors.

For example, ReelShort, which focuses on the North American market, has launched the interactive visual novel platform Chapters since 2017, covering 21 languages including English, German and Spanish, basically covering major countries and regions in the world. The experience of going out to sea with net text also helps the short play to avoid the situation of "unfamiliar places", on the one hand, it has a basic understanding of local users’ habits and preferences; On the other hand, the content of short plays is basically adapted from the local verified web IP, which reduces the cost of trial and error.

ReelShort has been launched for more than a year now, and there are more than 15 European and American short plays on the platform. The theme types include love after marriage, sweet revenge and dating with the boss. At present, we are also trying new themes such as revenge, sadism and gangs. According to the download volume, ReelShort has reached the top position in the vertical screen short play market, with over 5 million downloads in Google Play Store and eighth place in the "highest sales" list of "entertainment" applications.
ReelShort hit short play

GoodShort’s route to the sea is similar to ReelShort’s. North America is the main offensive market, and the publisher’s new reading era is also the head enterprise of online text going to sea. It has launched many novel apps such as GoodNovel, GoodFM, BueNovela and MegaNovel overseas. In June 2023, GoodShort, a short drama platform with vertical screen, was launched in the new reading era. According to its introduction in the play store, the theme of GoodShort covers modern romance, urban romance, youth romance, billionaire, president and so on.

Although the online time is later than ReelShort, there is a gap between the download volume and the ranking of the list. However, GoodShort has made great strides in the three months since its launch, and has launched six local original dramas, all of which are produced at high cost. "GoodShort’s style is obvious, all in directly, regardless of the previous water test." Leon revealed.

DramaBox, a short drama platform under Dianzhong Technology, is a dark horse at present. It entered the market in April this year and focused on taking the quality route. Leon estimated that the input cost of the original short plays launched in the station was $150,000.
GoodShort hit short play

Users in Southeast Asia, China, Hong Kong and Taiwan have similar preferences to those in China, and creators can directly copy domestic production habits or finished products.Therefore, some China manufacturers regard these two regions as the main markets for going to sea, and make localized productions or directly launch translated dramas, among which the cost of translated dramas is lower than that of original ones.

Similar to ReelShort’s sailing time, Flex TV is also an early short drama platform. The manufacturer Anyue Wangyue went to overseas markets with entertainment apps and tool apps since 2018. In October last year, Flex TV, a short drama platform, was launched, focusing on Southeast Asia, and Thailand was the main force market. From its launch to now, the popular short plays on Flex TV include "The New Giants’ Grudges", "The boss behind the scenes is my husband" and "The Supreme Military God", etc., and their themes and styles are similar to those of domestic short plays.

More than a year after its launch, Flex TV has gradually made a sound volume in Thailand, and its ranking has basically remained at the Top 10 of Google Play Thailand’s entertainment classification. It is also attacking Europe, America and Australia, updating original short plays starring European and American faces, and further gaining higher-value paid traffic.
Flex TV hit short play

Different from the above-mentioned short drama platforms with rich online background, 99TV, which mainly focuses on the Taiwan, China market, is the head distribution platform Kyushu Culture, which has emerged in recent two years through short dramas with small programs. It is not difficult to see that Kyushu Culture’s idea of going to sea is closely based on domestic production logic and resources.

When you turn on 99TV, there are hundreds of short plays in the platform, most of which are short plays on the mainland. The subtitles are changed into traditional versions, and the theme and story logic are the same as those of the short plays of small programs that have exploded before.

Wang Jiacheng, the founder of Kyushu culture, once revealed the strategy of going to sea in the future in an interview. One is that Chinese dramas are equipped with foreign language subtitles, and subtitles are automatically generated for micro-short dramas with the help of self-created AIGC system, and mass production is carried out; The second is the overseas localization of China’s story, and the combination of domestic scripts and overseas scenes and actors creates short plays that meet the needs of overseas users.

In fact, judging from the current overseas short drama entrants, most of them have experience in online writing, or they are doing short dramas themselves, and it is relatively easy to get started.

On the one hand,There are abundant IP’s that can be adapted, and there is a rich library of online copyright, so the advantages of negotiating with online authors are obvious and the copyright cost is low.On the other hand,The traffic and experience accumulated by the net can also be applied to short plays, and it is the first to accumulate a batch of original powder."If you have your own reader base, even if it is not hot, at least there is some normal traffic." Leon said.


However, short plays and online texts are two different tracks after all, and domestic popular short plays may not adapt to foreign countries. If we just copy the experience, short plays will also be acclimatized when they go out to sea. An example that has been verified in Europe and America is that,In China, the street-saving rate of male frequent husbands is 100%.

Leon company has a special overseas movie-watching team. According to the survey, the theme of the son-in-law in Europe and America is basically "doing one thing and saving one thing". Including the husband-in-law, most men’s frequent and cool writing doesn’t seem to work in Europe and America.

"What is the popular male frequency in Europe and America? House of Cards, which talks about conspiracy theories, The Lord of the Rings, who talks about power transfer, and Star Wars, a sci-fi masterpiece, all set the standards and tastes of local male audiences very, very high. Subdivided into male frequency types,The local people don’t know the identity of the son-in-law, and when they watch it, they will wonder why the mother-in-law doesn’t respect him. Why does he keep getting beaten?Including the theme of costume crossing and urban fantasy, if the historical and cultural background is different, there is no way to start. "Leon said.

This also gave most entrants a wake-up call: before doing overseas short plays,It is more important to know who the short play is for than how to do it.

In China, the basic people who watch small programs and short plays are middle-aged and elderly people who are sinking in the market, have money and leisure, and have a low education level. In short plays, the hero’s cool feeling of opening his golden finger has attracted countless middle-aged and elderly people to pay the bill.

But the audience of overseas short plays is not like this. Taking Europe and America as an example, Leon said that there is no "sinking market" in Europe and America, and the middle class is the mainstream consumer group in Europe and America.The people who watch short plays are mostly middle class, and more subdivided, they are Baoma people aged between 25 and 45. Their time is "cut" by trivial things such as doing housework, sending children, socializing with others, and the high-energy, reverse and exciting one-minute vertical screen short play just meets their needs for fragmented viewing.

Different audiences, local conditions and customs also determine what kind of themes can be popular and what kind of themes are likely to fall on the street.

Female short plays with love as the main line are universal in all regions. Specifically, in terms of regions, the male protagonists in Europe and America are mostly CEO, heiress, powerful Alpha, werewolf and vampire, and the female protagonists are mostly independent and self-reliant women, because the female audience in Europe and America prefer this set, but the complex with crying and sadism should be deleted. The popular themes in Southeast Asia are mostly dramas such as bitter love abuse and mother-in-law wars, while South America such as Brazil prefers gangs.
Overseas vertical screen short drama shooting scene, source interviewee

When it comes to "how to make short plays", whether domestic creators go out to sea to create or invite overseas local teams to produce them, they also need to adapt to their creative habits one by one.

In Leon’s view,Overseas short plays are a circle society, and high-quality resources and contacts are more scarce than funds.At present, short plays are still a new species overseas, and the number of crews and talent resources specialized in short plays are too limited. China manufacturers go out to sea to find local teams to produce short plays, and if they don’t have familiar relationships and resources, they will easily step on the pit.

"There is a special film and television base like Hengdian in China. You have to make a drama and set up a sign in Hengdian. Wow, a bunch of people come over, but if you are overseas, if no one helps you introduce you, you will basically be unable to move."

Because of this, the cooperation between most short drama platforms and high-quality contractors is not a "one-time relationship". In order to pursue long-term stability in quantity and quality, the platform will give an extra part of dividends to deeply bind and cooperate exclusively with the contracting team. For example, the ReelShort platform, Leon said that the external contractors of its cooperation will also receive additional share rewards.

At the same time, it is also because the number of overseas short plays and talent resources are limited.The production speed of most platforms can’t keep up with the audience’s demand, which has become the biggest pain point of the current short play going out to sea.

In China, the creation of short plays with small programs has been completely streamlined and accelerated-there are a set of fixed formulas for how to write the script, how to shoot the lens, how to cut it later, and when BGM appears. Under the logic of assembly line production, shooting in one week and online in January have greatly improved the new speed of short plays. Yan Min, the founder of short play, once estimated that the short play platform with small program in the head can produce 30 to 40 plays a month.

However, observing ReelShort, GoodShort and other short drama platforms that have made a little noise in Europe and America, the ideal period from project establishment to launch is one and a half months. Due to the shortage of internal human resources, the number of new ones is basically around two per month.

"All incoming platforms are grabbing cakes. It must be that the faster the new platform is launched, the more viewers will be, and you can eat cakes. Now the problem is that all platforms are not adapted to the overseas creative rhythm, and there is a contradiction between the demand of manufacturers to enter the market quickly and the specific landing period of the project. If the short play wants to continue to develop, this contradiction must be solved."
Overseas vertical screen short drama shooting scene, source interviewee


After the short play is finished, you can go online to make money. Domestic short programs and short plays earn a lot of money by streaming short videos-guiding users to jump to pay for them, weaving a "rich dream" for more outsiders, but overseas, can the "rich dream" be copied?

We might as well calculate an account first. The cost input categories of overseas short plays and domestic short plays are basically the same: production cost+investment cost.

From the perspective of production cost, taking Europe, America and Australia, which have high flow value and high production cost, as an example, the industry standard for shooting a regular short drama without special effects and big scenes is about 150 thousand to 200 thousand dollars(Modern themes, one and a half minutes per episode, a total of about 60 episodes). Looking at China again, producer and producer Wang Yunxiao once revealed that the production of short plays with small programs is becoming more and more "rolled up". Compared with the previous tens of thousands of plays, the cost has now increased to 300,000 or even 500,000 RMB. But by analogy,At present, the investment in the production of short plays in Europe and America, which is still in its infancy, has been three times that in China.

And half of the high production investment is spent on scarce manpower.

"Look at these overseas short drama platforms, there are few big scenes, and at most there are less than 10 people, because manpower is too expensive, which is too different from the domestic concept." Human resources are scarce and expensive, and the Hollywood strike, which lasted for more than 140 days, has also had a certain impact on the production of short plays.

Let’s look at the cost of streaming. In China, streaming is a big part of the cost. The streaming party clips the short drama into pieces and puts them on short video platforms such as Tik Tok and Aauto Quicker. Users can jump to the applet by clicking the link in the comment area. Overseas short plays are also streamed in similar ways, such as YouTube, TikTok, Facebook, Insgram and X.(Twitter)Mainstream social platforms are the main delivery channels. Leon said,Overseas investment is not as exaggerated as domestic investment, and more attention is paid to "quality" than quantity.

According to the vast amount of big data, in the past 90 days, the best-performing material in GoodShort Station is the short play BILLIONAIRE CEO’S OBSESSION.(Billions of presidents are addicted)The three-minute slice of ",and this drama is also the hottest short drama on the platform, with a total of 88 episodes updated. The beginning of the sliced material is a hot one-night stand between the man and the woman, and the ambiguous atmosphere editing directly fills the desire to "read the complete works".
Marketing strategy of TikTok short play going to sea

In terms of commercialization returns, overseas short drama platforms also have two payment paths: user payment and advertising revenue.

There are two kinds of user fees,One is the single episode unlocking. After the user swipes it on the short video platform or social platform, after watching the first ten episodes or the first 20 episodes for free, he jumps to the short drama App. After that, the user needs to buy coins and unlock one episode.For example, ReelShort, FlexTV and GoodShort all adopt the mode of single episode payment. In ReelShort, you can probably watch about 60 episodes with a coin of $15.99, which adds up to about one yuan for one episode, and the unit price is similar to that of domestic short programs.

There is another one.The general subscription system of long video platform allows users to recharge a certain fee to become quarterly members and annual members and watch short plays in the platform at will.In addition to the payment system, GoodShort also tried the subscription system, ranging from $99.99 to $399.99.

Advertising revenue comes from advertising in the platform. In ReelShort, users can not only spend money to buy coins to unlock, but also watch advertisements for free. However, the maximum number of episodes unlocked by advertisements is 20 per day. In other words, if users can bear to watch advertisements, they can also read the complete works for free.

In addition, after overseas short plays gradually took off, they also began to attract some advertisers to implant in contact with drama series. According to Leon, to his surprise,Among the advertisers who come into contact with short plays, there are few consumer goods, mostly real estate, banks, hotels, car rental and other relatively "heavy" industries, which is completely contrary to the category and logic implanted in domestic drama series.

High cost has brought high returns, and the short drama market has also run out of the top. According to big data, ReelShort’s revenue in the App Store and Google Play in July 2023 has exceeded $1.2 million; By September of this year, ReelShort’s Google Play revenue had increased by about 40%, steadily entering the top ten of the list, surpassing WeTV and iQIYI.

The return is indeed high, but for those who want to "make a big fight with a small fight", it is difficult to tell such an attractive story overseas.
The revenue of mobile application in the sea is Top20, and the source is vast.

At present, the domestic vertical screen short play market is becoming more and more involved, and more and more people are starting to look for new opportunities overseas. However, before starting the layout, we also need to be careful, whether the content creation level, risk-taking ability and overseas audience preferences can be used to it, and whether the logic of creating vertical screen short plays by domestic investment will be accepted by overseas audiences.

"Overseas short plays are the blue ocean of the market, but the content is the red sea. It is more important to let local audiences always pay the bill with innovative content, rather than simply engaging in business model arbitrage." Leon said.

————————
Previous "short drama observation":




willIfeng movieSet the star mark
You can hear from us more quickly.
All support for originality ~

Sell gold and realize it! Demand for gold recovery is warming up

Huang Yulin

Affected by the uncertainty of US tariff policy, safe-haven assets continue to flow into the gold market. On February 20th, the price of gold surged again, with COMEX gold reaching a maximum of $2,957 per ounce, with an intraday increase of nearly 0.3%.

As the price of gold rose, many investors seized the opportunity to realize it. A reporter from China, a brokerage firm, visited and found that after the year, the passenger flow of gold recycling channels such as commercial banks and gold stalls increased, and some banks took the opportunity to attract customers and launched non-bank gold recycling services.

"Not all outlets support gold recycling." It is understood that under normal circumstances, only the outlets with higher specifications in the region will open the gold recycling business, and the recycling price is linked to the international gold price and gold purchase channels.

Commercial banks actively attract customers.

"There are people who consult gold bars and gold investments almost every day." The manager of a lobby of a state-owned bank in Guangdong told China, a brokerage firm, that since the year, the price of gold has continued to rise, and customers’ demand for gold investment transactions has increased significantly. The reporter saw in the mobile online shopping malls of several banks that the investment gold bars sold showed "out of stock" status.

There is also the gold recycling business, but it is worth noting that not all commercial bank outlets provide gold recycling services.

Take ICBC as an example. According to the "ICBC Gold Repurchase Raiders" issued by the bank, the bank has more than 500 repurchase outlets. China, a brokerage, found that the bank has nearly 30 outlets in Beijing to support this business. The gold repurchase strategy issued by the Agricultural Bank of China Retail Bank shows that the bank has opened nearly 3,000 gold repurchase outlets nationwide to provide customers with convenient gold trading channels and services.

It is understood that most commercial banks have strict requirements on the "brand name" in the gold recycling business they invest in, and most commercial banks can only recycle the gold bars they sell. "Gold bars need to be sold by the Bank, and relevant bills such as packaging and proof of purchase must be kept." The staff of the Agricultural Bank said.

As the demand heats up, some banks also take the opportunity to carry out gold recovery business that is not sold by the bank. ICBC recently launched the repurchase service of "non-ICBC brand gold bars received by ICBC". In addition to the gold products sold by ICBC, it can also repurchase Au99.99 brand gold bars from 14 commercial banks and 2 gold enterprises (China Gold and Shandong Zhaojin).

Regarding the repurchase price, ICBC’s customer service responded: "The basic price of gold repurchase is set with reference to the price of Shanghai Gold Exchange. Generally, a certain repurchase spread is deducted from the basic price of gold repurchase, in which the repurchase spread of brand gold of the Bank is 4 yuan/gram, and the repurchase spread of other gold products is 10 yuan/gram."

Dong Ximiao, the chief researcher of Zhaolian, said that the bank’s gold repurchase business can first meet the needs of customers to realize gold bars to obtain liquidity after the gold price rises. Secondly, banks can also obtain fee income through repurchase price difference. "

"The transformation after the customer’s gold is recovered and realized is also very important." Dong Ximiao said that after the customer’s physical gold is realized, the funds are likely to be used to purchase wealth management and fund needs, which is also an opportunity for commercial banks to acquire customers and increase customer stickiness.

Demand is hot! Brand stores adjust the "trade-in" rule

In addition to commercial banks, branded gold shops and pawn shops are also the main channels for gold recovery. "From the beginning of 2024, the passenger flow recovered every month has increased." Wife of shop-owner Liu, who runs stalls in Shenzhen Shuibei Market, the largest gold and jewelry trading market in China, told China, a brokerage firm.

Many operators said that the recovery price in the shellfish market also fluctuates with the international gold price, and the general recovery price difference is around 7-15 yuan. In contrast, the gold recycling service of brand gold shops has a big difference. Take Chow Tai Fook as an example. On February 20th, the full gold price was 892 yuan/gram, and the gold recycling service price was 666 yuan/gram.

Some operators said that because the price of gold is too high, many consumers choose to buy physical gold in the form of "exchanging old gold for new ones, and the price difference is more refunded and less replenished": "In addition to realizing cash, the guests who come to the Shuibei market want to exchange old gold for new ones, and deduct the total price of new ornaments with old gold ornaments to get physical gold with newer styles or heavier weight."

Data show that on February 21st, the price of gold jewelry of Chow Tai Fook, Leofoo, Luk Fook Jewelry and other brands has reached 892 yuan/gram, while that of Zhou Shengsheng has risen to 895 yuan/gram. Online gold brand stores are still crowded.

During the visit, some merchants reported that due to the recent surge in demand for "trade-in" and "gold recycling", the brand of gold ornaments has begun to adjust the relevant rules of gold recycling business.

"If you recycle it today, you can also’ get grams by grams’ (meaning that 1g of old gold can be deducted and exchanged for 1g of new jewelry), and you only need to make up the work fee. In a couple of days, we will adjust the rules, which may need to be increased by 20% to 30%. For example, if you want to buy 10g new jewelry, you need to recycle 12g and 13g old gold. " On February 19th, a salesperson of a Zhou Dasheng store in Beijing told China, a brokerage firm.

Lou Feipeng, a researcher at the Postal Savings Bank, told reporters that the price of gold has hit record highs recently, and the market expects that the price of gold may fluctuate next. For investors who invested in gold at a low point in the early stage, it is an effective way to increase investment income by choosing to leave their bags for safety.

"For gold recycling, different channels have different risks." Wang Pengbo, a senior analyst in Broadcom Consulting’s financial industry, pointed out that the conditions for bank repurchase are relatively strict, and there are requirements for the appearance and certificate of gold; Moreover, due to profit and risk considerations, the price given by pawnshops is usually low, and customers have to bear the redemption risk; Gold stores may have irregular operations and are greatly affected by their own business strategies.

Wang Pengbo said that investors need to understand the recycling policies of different channels, and then make a decision after comparison according to their actual situation. They should also understand the market conditions and have a rough judgment on the value of gold to avoid being acquired at an unreasonable low price. In addition, if you don’t choose commercial banks, investors are advised to choose big stores or banks with good reputation for trading.

Editor: Luo Xiaoxia

Proofreading: Su Huanwen

See 2024 | Peng Jianzhen, President of China Chain Store & Franchise Association: Strengthen scientific decision-making and the construction of modern enterprise system.

[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.

Review of Highlights of Director Villeneuve’s China Tour in Dune 2.


1905 movie network news Hollywood sci-fi movies based on Frank Herbert’s famous sci-fi novels are being released in major theaters all over the country. At present, the box office in the mainland has broken 243 million and is gradually rising. The global box office is close to 400 million US dollars. Since its release, word-of-mouth and topics have been "bombed" constantly, and the popularity of the whole network has continued to soar. Today, the official release of the special feature of the China trip by the director and his wife and producer, the magnificent trip to the Forbidden City, the enthusiastic post-screening exchange, and the continuous conversations with mainland coffee makers all showed the wonderful trip of director denis villeneuve in China and left precious memories for all China fans and friends.

The movie Dune 2 is directed by "the new godfather of science fiction movies" denis villeneuve (), starring,,,,,,,, Florence Pew, etc., and is being shown. Don’t miss the strongest immersion trip in the cinema.


The works of the first Hollywood director who came to China after being released were deeply influenced by China culture.


On the occasion of Dune 2 being shown in national cinemas, denis villeneuve, the director of Dune 2, the new godfather of science fiction movies in China, and Tanya Laponte, the producer of Dune 2, came to China for a series of special activities. This made denis villeneuve the first Hollywood director to come to China to participate in the meeting activities and thank his fans and friends after the film was released, and his sincerity was extraordinary. This trip to China was warmly welcomed by all the friends who like Dune 2 and director Villeneuve.


During his trip to China, director Villeneuve said that he had visited China 34 years ago while filming a documentary for Canadian television, and stayed in Sichuan and Chongqing for a month. At that time, he was shocked and attracted by China culture. There are obvious China elements in director Villeneuve’s works, such as Coming, Blade Runner 2049, Dune, and Dune 2, which is currently being shown in mainland cinemas. Therefore, it is of great significance for the director to return to China this time. The director and his wife’s trip to China was very fruitful: they visited the magnificent Forbidden City; Ate the "China Famous Food" candied haws; I tried Chinese wolfberry and jujube tea. I saw China’s "worm" frozen bamboo shoots, snowballing and dried worms; China’s "Spice" was warmly presented by fans and friends, and there was also a banner with China characteristics praising the director’s "Cow Wow Cow Wow". Wave after wave of surprises has also made netizens all over the network relish.


It is of great significance for Villeneuve to talk to the cinema of Dune 2, a big coffee from all walks of life in the Mainland.


In this special issue of China, director Villeneuve had in-depth talks with "the representative of China science fiction films", the director and producer of mainland high-box-office films, and cultural celebrities. Director Villeneuve said that he would be honored if he could visit the shooting scene of director Frant Gwo later, and the atmosphere of exchanging signed posters between them was warm. In the dialogue with director Chen Sicheng, director Chen Sicheng praised director Villeneuve, saying that "a good artist is not creating, but awakening something". This view made director Villeneuve deeply agree with him and said that he was very happy to be recognized. Finally, I received a gift carefully prepared by Director Chen Sicheng for Director Villeneuve and his wife. The visual impact and humanistic thinking in Dune 2 also deeply shocked Xu Zhiyuan, a cultural celebrity, and they had an unprecedented in-depth dialogue.


Director Villeneuve heard in this trip to China that not all cities in the mainland have enough special format halls for everyone to watch Dune 2, so he sincerely and intimately said that every format version was carefully supervised by him. So as long as you watch Dune 2 in the cinema, no matter what kind of screen and audio-visual hardware, you can feel different charms. As long as you watch Dune 2 in the cinema, you can feel how impressive and memorable a work that is really made for movies can be. At present, many movie fans in the mainland have watched it many times, both in special formats and ordinary movie theaters. Everyone wants to experience this unprecedented "cinema movie" when it is shown in major theaters.


The Hollywood sci-fi movie Dune 2 is being shown in cinemas all over the country, and the annual screen must be seen!


Recently high! They are all "flu", and the symptoms of these people are different. Don’t be careless →

Influenza is high in winter.

Ordinary masks don’t prevent flu?

Can you recover from the flu without treatment?

Anti-influenza drugs oseltamivir and mabaloxavir

Which one should I choose to take?

Looking down, scientifically respond to the flu ↓↓↓

These stories about the flu

Is it true?/You don’t say.

01

You can heal yourself if you have the flu without treatment.

Some people say that the flu can heal itself without treatment.

People with good health can carry it on their shoulders.

No need to see a doctor

In this regard, the doctor said: In fact, there is nothing wrong!

Influenza is a disease caused by virus.

In daily life

Humans are actually facing all kinds of bacteria and viruses.

It is by self-healing that we resist diseases.

However, for people with poor physical fitness,

If you have the flu, don’t wait to heal yourself.

Ask a doctor for help.

What situations are not suitable for waiting for self-healing?

Listen to the doctor’s answer ↓

02

No respiratory symptoms, no flu.

Common respiratory symptoms are

Nasal congestion, runny nose, cough and phlegm

Sneezing, chest pain, dyspnea, etc.

But not everyone has the flu.

Will have respiratory symptoms.

Especially for many elderly patients.

Respiratory symptoms are just atypical.

More dizziness, fatigue, low fever and so on.

03

Ordinary masks cannot prevent influenza.

According to the doctor, respiratory infectious diseases

Mainly spread by droplets and aerosols.

In daily life

As long as you don’t get close to flu patients.

In fact, there is no need to wear N95 mask all the time.

In crowded places

Or in flu season.

Just wear a common medical mask

As long as you wear a mask

Can effectively prevent the flu.

What are the medicines for treating influenza?

Anti-influenza drugs mainly include

Oseltamivir, mabaloxavir

Many people will ask which of these two drugs to take.

Can I take it at the same time?

Doctor introduction

Mabaloxavir can reduce the viral load faster.

Many people feel that eating once is enough.

However, oseltamivir usually needs to be taken for 5 days with a long course of treatment.

But from the point of view of relieving symptoms,

These two drugs have the same effect.

For patients with mild influenza

Taking these two drugs at the same time is not recommended.

But for patients with severe pneumonia

Can be combined with treatment

In addition, antiviral drug therapy

There is a prime time to take medicine.

That is, take the medicine within 48 hours of flu symptoms.

The treatment effect is the best

Also known as "golden 48 hours"

For people at high risk of influenza

If you miss the "golden 48 hours"

It is easy to develop to severe degrees such as pneumonia and white lung.

To prevent influenza, do these five things well

Don’t want to get the flu

Prevention is very important at ordinary times

The doctor recommends that you do the following five things.

① Vaccinate. It is recommended that people with severe and high-risk influenza or high-risk occupational groups should be vaccinated with influenza vaccine, and it is recommended to vaccinate in October every year.

② Keep ventilation. Ventilation by opening the window can effectively dilute the virus load in the closed air. If the weather is cold, it can be ventilated once or twice a day for 10 minutes each time.

3 wear a mask. Wearing a mask is effective in preventing all respiratory infectious diseases. For most people, ordinary medical masks can be worn in daily life scenes.

4 wash your hands frequently. Wearing a mask and washing hands frequently often need to cooperate with each other. Washing hands can reduce the risk of virus infection on your hands.

⑥ Enhance immunity. Adequate rest and proper exercise can keep the body’s metabolism healthy, while long-term drinking, staying up late and other unhealthy lifestyles will damage immunity.

Scientifically master influenza knowledge

Be your own healthy master

Forward it to your family and friends ~

Original title: "Recently high! They are all "flu", and the symptoms of these people are different. Don’t be careless →

Read the original text

Reading: What is the stem of Tik Tok milk tea girl? What does Tik Tok milk tea girl mean? What is the stem of Tik Tok milk tea girl? What does Tik Tok milk tea girl mean?

I believe that netizens who like to play Tik Tok have found a milk tea stalk in Tik Tok recently. If you want to say "milk tea", many netizens know who it is, so who is this milk tea girl? What does milk tea girl mean? Where did it come from? Let Xiaobian introduce it to you!

What is the stem of Tik Tok milk tea girl?

Before, ZhangZetian, the sister of milk tea, became popular because of a photo with milk tea in her hand, and was called "the most popular school flower in China" by netizens because of her pure appearance. After that, although a series of things happened, some people on the Internet said that Sister of milk tea had become "Sister of Matcha", but it must be said that Sister of milk tea was once the most beautiful and pure beauty.

What does Tik Tok milk tea girl mean?

The milk tea girl here does not refer to a certain girl, but generally refers to all the girls who have been in a sweet state in the school. This kind of girl is considerate, gentle and considerate, giving each other a sweet and beautiful feeling. Most importantly, milk tea has been sweet from beginning to end and has never turned sour. Therefore, if we say that a girl is a "milk tea girl" in Tik Tok, it must be the best praise for this girl.

Where does Tik Tok milk tea girl come from?

Although the milk tea girl is an adjective with fire in Tik Tok, Xiao Bian thinks that every girl is a "milk tea girl" in the love stage, so I hope every boy can take good care of the "milk tea girl" around him and not let her deteriorate.

Introduction of Tik Tok drinking milk tea and pig girl

In Tik Tok, drinking milk tea, pigs and girls means that all girls who like drinking milk tea are pigs and girls.

Many girls like to drink milk tea. No matter whether they are happy or unhappy, whether they are in love or lovelorn, they always drink a cup of milk tea they like. In Tik Tok, there are also many young ladies who drink milk tea every day. As a result, some netizens found that young ladies are "gaining weight" at a speed visible to the naked eye.

Now all kinds of milk tea shops emerge in an endless stream, a little bit, Coco, Modern China Tea Shop, the answer milk tea and so on. Milk tea is simply the biggest stumbling block on all girls’ roads. Therefore, the description of "pig girl who drinks milk tea" in Tik Tok refers to all girls who like to drink milk tea. In this small series, we should also remind everyone that although milk tea is delicious, its weight is really eye-catching, so in order not to become a pig girl, we should drink less milk tea.

The above is the introduction of Tik Tok milk tea girl shared by PConline Xiaobian. I hope it will help you!

Promoting statistical work in the new era and realizing high-quality development

Promoting statistical work in the new era and realizing high-quality development

?

Interpretation of the revised statistical law

Our reporter Zhu ningning

?

On September 13th, the 11th meeting of the 14th the National People’s Congress Standing Committee (NPCSC) passed the Decision of the NPC Standing Committee on Amending the Statistics Law of the People’s Republic of China. The revised Statistics Law added 3 new articles and revised 21 articles.

?

Statistics fromSince it was formulated in 1983, it has played a very important role in standardizing the orderly development of statistical work, ensuring the quality of statistical data and promoting the reform and construction of statistical system. However, statistical fraud, fraud, imperfect statistical supervision system, insufficient supervision effectiveness and other issues are more prominent, and it is urgent to revise the statistical law and strengthen the top-level design.

?

"The revision of the statistical law is a revision rather than a revision. On the basis of keeping the current statistical law system framework basically unchanged, it focuses on statistical supervision, prevention and punishment of statistical fraud, and statistical information sharing, and has supplemented, revised and improved the statistical law." Shi Hong, director of the Social Law Office of the National People’s Congress Standing Committee (NPCSC) Law Committee, said.

?

According to reports, the revision of the statistical law adheres to the problem orientation, enriches the basic statistical functions such as statistical supervision, supplements and improves the basic statistical systems such as statistical investigation, national economic accounting, statistical data management and publication, and strengthens the legal responsibility for illegal acts such as statistical fraud. Filling in the shortcomings and weaknesses of the legal system will provide a solid guarantee for the rule of law to fundamentally solve some deep-seated contradictions and problems that have long plagued statistical work and promote the high-quality development of statistical work.

?

Strengthening statistical supervision is one of the main contents of this revision. The revised statistics law is clear in the legislative purpose."Strengthen statistical supervision". At the same time, it is stipulated that the state should build a statistical supervision system with complete system, high efficiency, strong constraints and reliable authority; Statistical institutions shall, according to the statistical investigation system and approved plans, conduct statistical supervision on the implementation of major national economic and social policies and measures and the performance of statistical statutory duties in all regions and departments.

?

In terms of strengthening the responsibility of preventing and punishing statistical fraud, the revised statistics law stipulates that the heads of local people’s governments at all levels, statistical agencies of people’s governments at or above the county level, relevant departments and units shall not express or imply that subordinate units and their personnel or statistical investigation objects fill in false statistical data, and increase corresponding legal responsibilities; It is stipulated that local people’s governments at all levels, statistical agencies of people’s governments at or above the county level and relevant departments shall, in accordance with the relevant provisions of the state, include the prevention and punishment of statistical fraud and fraud in the scope of responsibilities for administration and performance of duties according to law, establish and improve relevant responsibility systems, strengthen the assessment and management of leading cadres’ statistical work, and investigate legal responsibilities for statistical fraud and fraud according to law; It is stipulated that the state shall implement a unified national economic accounting system, and the National Bureau of Statistics shall organize and implement the regional GDP accounting work in a unified way; Increase legal responsibility for the behavior of the responsible person who neglects the serious inaccuracy of statistical data; And increase the provisions of the bottom, throughThe way of "enumerating and covering the bottom" ensures that all kinds of statistical fraud and fraud are fully investigated for legal responsibility.

?

In addition, the revised statistics law has also improved the provisions of legal liability, including: connecting with the reform of supervision system, civil service law, administrative punishment law of public officials, administrative reconsideration law, law on guarding state secrets, data security law, personal information protection law, etc., and modifying the relevant expressions; Strengthen the investigation of legal responsibility for statistical fraud and fraud; Increase the amount of fines for enterprises, institutions or other organizations that refuse to provide statistical data and other illegal acts; Increase civil liability, and those who violate the provisions of this law and cause personal injury or property loss shall bear civil liability according to law.

?

"This revision of the statistical law focuses on strengthening the party’s leadership, strengthening statistical supervision, improving statistical science, preventing and punishing statistical fraud, etc. to promote the high-quality development of statistical work, and make more targeted and operational regulations, with prominent points and more highlights." Mao Shengyong, member of the party group and deputy director of the National Bureau of Statistics, said.

?

Mao Shengyong said that in general, it is mainly reflected in the following aspects: increasing relevant regulations on statistical supervision and promoting statistical supervision to play a more effective role in the party and state supervision system; Reflect the requirements of the new development concept and strive to improve the statistical service ability; Consolidate the reform achievements such as unified accounting of regional GDP around the macro-decision of quality service; TwistThe "responsibility system" is a bull’s nose, adding provisions to further prevent statistical fraud; Strengthen the sharing of statistical information among departments, and improve the utilization efficiency of statistical data and the overall efficiency of government statistics.


  Relevant policy documents: Statistics Law of the People’s Republic of China

Peter Ho made a big commercial show, and his majestic figure emphasized that he was a real bird.




    People’s Daily Online, November 8 (Xinhua) Not long ago, Peter Ho and supermodel Lin Jiaqi co-produced underwear ads for Filipino manufacturers, and the size of that penis attracted much attention. Peter Ho was questioned for making a fake because the penis was too majestic, and it was all repaired by computer. The brokerage company emphasized that it was a real bird. He said with anger and humor, "I am a real bird." But being said that the penis is too majestic, Peter Ho has been secretly cool for a long time.


    According to Taiwan Province’s "China Times" report, one of Lin Jiaqi’s white underwear bulges a lot at the third point. Ilya said that Lin Jiaqi wore a flesh-colored thong when he photographed his underwear. The photo looks very bulging, which is purely a matter of lighting and angle.


    Peter Ho was so popular that this underwear ads sought his endorsement for three years in a row. The girls beside him changed from mainland supermodels Lv Yan and Qu Ying to Taiwan Province supermodel Lin Jiaqi, and his social status soared. It is known that the new advertisement has a reward of NT$ 13 million.


    According to reports, Peter Ho has been the spokesperson of the underwear brand for the third year. Before that, he filmed this advertisement with Lv Yan and Qu Ying respectively, and he almost met three beautiful women, but in 2006, he was most embarrassed when he filmed with Qu Ying. He said: "We knew each other before filming, but it was the first time that we were shirtless and photographed with her in underwear, and it was also because we had some wonderful feelings with Qu Ying, and Lin Jiaqi had cooperated in the catwalk.

Editor: Wei Liangchun