Na Ying’s withdrawal from Eason Chan to expose the black is what makes the "new song" have a headache?
On October 8th, the second season finals of China’s new songs were held in the Bird’s Nest, and Tibetan singer Zahi Bing Zo won the championship in one fell swoop. The season ended, but the news around "new songs" did not end. On October 11th, Na Ying, the "iron-clad" in the mentor group, announced that she would no longer participate in the recording of the subsequent "New Songs" and would no longer serve as a mentor. On the same day, after the video of Eason Chan’s participation in a Hong Kong program was exposed on the Internet, it was interpreted by netizens as "the shady selection of new songs".
However, the coming and going of tutors and the later pattern editing have already become the normal state of today’s reality show, and it is certainly not these that really make the "new songs" a headache.
Na Ying quit?
Producer’s response: it does not affect the continuation of "new songs"
Na Ying is the only tutor who has never been absent for six years, with four seasons of Good Voice of China (the predecessor of China’s new songs) and two seasons of New Songs of China. But just when everyone acquiesced that she would stick to it, on October 11th, Na Ying Studio issued a statement through Weibo, saying, "It’s time to say goodbye to everyone seriously." Na Ying said in the statement that she was very reluctant to the program, the students and the instructors who fought side by side, and she was very grateful. Every time she made a choice, she felt tormented and powerless. However, she resolutely made a decision: "With the end of the new song competition in the second season, all the students in Class 2, Grade 6 have officially graduated, and it’s time for me, as a tutor, to have a rest", and "This time it’s true … …” After six years on duty, Na Ying brought out three-season champions Liang Bo, Diamond and Zhang Lei, whose teaching ability was particularly obvious in Liang Bo. Among the students in that season, there were MoMo Wu who was different from others, and Summer who had international style, but Liang Bo won the championship by virtue of the last big explosion, among which Na Ying’s song selection played a great help.
In the finals just past, in order to help his student Guo Qin prepare for the Mid-Autumn Festival, Na Ying gave up the opportunity to spend the Mid-Autumn Festival with his family, took Guo Qin and the band to Chongli, rode a road bike to the top of the mountain to enjoy the moon, played and sang together, and missed his hometown. In the meantime, he was caught in a traffic jam for five and a half hours. Why did Na Ying, who is so dedicated, suddenly quit? In an interview, Simon Lu, the propaganda director of the producer of China New Songs 2, did not disclose the time and reason for Na Ying’s decision to leave, but still said: "Since the new songs program was held, every year we will send invitations to all the instructors who have the greatest influence and appeal in the music world. In the end, no matter which four tutors join us, we have a long-term cooperative relationship with all these teachers. Not only in the program, but also outside the program. " Regarding whether the next new song will be affected, Simon Lu’s answer is: "The audition for the third" New Song of China "has already started."
Eason Chan "broke the news"?
Producer’s response: Someone took it out of context.
Just after seeing Na Ying off, the topic of tutor Eason Chan’s shady new songs was hotly searched. The cause of the incident is that Eason Chan recently appeared on a Hong Kong talk show, and a group of hosts sharply questioned his feelings of participating in the mainland draft variety show for the first time. Among them, Eason Chan mentioned, "Individual contestants returned to the scene and accepted blind selection again. Not only that, but the live director also asked me to take a button with Na Ying in the headset to choose her … …” In this regard, "New Songs" issued a statement yesterday saying that some of Eason Chan’s remarks about "New Songs" were misinterpreted and misread. "New Songs of China" has always had a resurrection competition system in the blind selection stage, and a very small number of "pearl-left" students who were not selected by their tutors in the blind selection stage but left their tutors with regrets can get a second resurrection opportunity. Even if they get a precious chance of resurrection, students still need to get the approval of their instructors by singing in order to stay on the stage successfully. Moreover, in that program, when the host asked the program group if there was anything unfair, Eason Chan also clearly stated that "I believe what I saw was not true". However, this paragraph was cut off.
Text/reporter Zuwei
reporters’ notes
How to solve the puzzle of "aesthetic fatigue"
It has long been normal for the mentor to stay or stay, and the shady truth is true and false. What really worries the "new songs" is actually how to spend the audience’s aesthetic fatigue period. Not to mention the good days of the "Good Voice" era, just comparing the data of the first season of "New Songs", we can also see the decline of this program. According to CSM52 data, the audience rating of "New Songs" in the first quarter finals was 3.956%, and the market share was 16.05%. This year, "New Songs 2" was launched, with a premiere audience of 52.48 million, a decrease of nearly 13.952 million compared with the previous quarter, and the audience rating in the finals was only 2.201%.
In terms of popular players, "new songs" are also not dominant. As a talent show, the number of Weibo fans of Victor Ma, the runner-up of the online variety "Tomorrow’s Son", increased from 197 before the game to 1.16 million, and the champion Mao was not easy to increase from 101 to 2.61 million. In contrast, Jiang Dunhao, the champion of the first season of "New Songs", currently has 280,000 fans; In the second season, the number of fans of Guo Qin, the runner-up of the new course, was 70,000, while that of champion Zahi Bing Zo was only 20,000. No wonder some people sigh, "After watching the whole season program, I only remembered the gags of Na Ying, Liu Huan, Eason Chan and Jay Chou, but I didn’t remember any students".
The focus of this season’s "new songs" has been tilted towards the mentor. This year’s mentor’s opening show was extended from 19 minutes last year to more than 30 minutes. Four mentors sang a total of nine songs, compared with only five last year. In future programs, the interaction between tutors is far richer than the content of students, so that some people commented that "new songs" changed from a large-scale music commentary program to a large-scale emotional talk show. However, this transformation has not led to an increase in the popularity of the program.
In addition, the "new songs" have to resist the strong rise of online comprehensive "Hip Hop in China", "Son of Tomorrow" and "Happy Boys". Compared with "new songs", the latter has more accurate audience positioning, more distinct musical attitude, more flexible production methods and stronger marketing and communication capabilities … …
Next year, the "new songs" will soon usher in the "seven-year itch". Can this program still maintain its position as the first music variety on TV?
Text/reporter Zuwei