36,900 what kind of car to buy? Is the Pentium pony fragrant?

When middle-aged people choose a car, they will care about whether a model is mature enough, its appearance should be atmospheric enough, its interior should be exquisite enough, and it should be comfortable enough to drive, whether it is for business or home. The configuration performance of is a point that consumers pay more attention to. Now let’s follow Xiaobian to see what it has done.

First look at the appearance of the Pentium pony. The front of the Pentium pony looks very dignified and unique. Coupled with the elegant headlights, the overall design is very fashionable. The car is equipped with etc. Come to the car side, the car body size is 3000MM*1510MM*1630MM, the car uses cold lines, the car body feels very cool, with large-size thick-walled tires, the overall visual effect is very concise. In terms of the rear end, the tail line of Pentium pony is angular, and the taillights look simple and generous, creating a good atmosphere.

Sitting in the car, the interior presents a young and individual design style, and the overall design is very dynamic and lively. The car looks very good outside the steering wheel, made of plastic, and has a very fighting shape. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and looks deep. The dashboard and seats are equally eye-catching. The dashboard of this car presents a domineering and stylish design style and is full of science and technology. The car adopts fabric seats, and the seat wrapping is in place, which further improves the comfort of drivers and passengers.

Pentium pony matching gearbox, 30KW, 90N.m, good power performance.

The space availability of Pentium pony trunk is very high, and the loading capacity is also excellent. The rear seats support the proportion down, and the space can be further expanded. At the same time, the car is equipped with anti-lock braking system (ABS), braking force distribution (EBD), main driving airbag and other safety configurations.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. Whether you can have an appetite depends on your actual needs.

Show the world the power of China agriculture.

Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.

Short play observation | Short play in distress at sea: Sad love and dumb fire, husband-in-law rushing to the street, the logic has all changed.

Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".


On the other hand, the cost of short plays began to surge, and the homogenization of content became more and more serious. Less than a month after the explosion, the "same paragraph" was everywhere. Some entrants began to realize that,If you want to "win", you can’t "roll" in the Red Sea market-going overseas has become a new choice for many practitioners.

"From the end of this year to the beginning of next year, there will be big variables in the overseas short drama market." Leon said.

Three months ago, Leon was an advertising director in Australia. He shuttled around the studio every day and filmed all kinds of advertising blockbusters. After the wind of vertical screen short plays blew overseas, he also transformed into a "middleman" to connect domestic short play platforms with overseas contractors, so that "money" and "people" could be quickly matched. According to his memory, in the middle of this year, the vertical screen short play was really popular overseas, attracting a wave of loyal fans who paid for their emotions.

And this fire, it is China manufacturers "put".

In August 2022, Crazy Maple Studio, a subsidiary of Chinese Online,(Maple Leaf Interactive)ReelShort, a short drama platform, was launched overseas. After more than half a year on the line, it gradually opened the volume and ran through the business model. Since the beginning of this year, domestic online platforms have intensively launched vertical screen short drama apps overseas, including DramaBox of Dianzhong Technology, GoodShort of the new reading era, Flex TV of Anyue Network, 99TV of Kyushu Platform, and some game manufacturers are also in preparation.

Nowadays, ReelShort ranks all the way up in the best-selling list in Europe and America, and the story of getting rich with a monthly income of one million is staged overseas. Short plays are expected to become another emerging category after short videos and e-commerce, and "big variables" seem to be close at hand. However, it can’t be ignored that localization is a hurdle faced by all products going to sea. The differences in user preferences, production habits, and the scale of explosion are all reefs and storms in the process of short plays going to sea.


At present, the main overseas consumption areas of short plays are Europe, America, Australia and Southeast Asia. TikTok’s report "TikTok Short Play Marketing Strategy for Going to Sea" also mentioned that among the Top5 short plays, the United States is the first choice for short plays to go to sea, and Thailand is the most concentrated area in Southeast Asia.

The differentiation of the sea area corresponds to the logic of short play going to sea:Europe and the United States have high production costs, but strong ability to pay, and have a stronger willingness to pay for good content; Although the willingness to pay in Southeast Asia market is not as good as that in Europe and America, the production cost is lower and the cold start period can be quickly passed.
Marketing strategy of TikTok short play going to sea

For manufacturers with strength, content IP and not bad money, Europe, America and Australia with more traffic value will naturally be the first choice when going out to sea, and most of them are original short plays with local actors.

For example, ReelShort, which focuses on the North American market, has launched the interactive visual novel platform Chapters since 2017, covering 21 languages including English, German and Spanish, basically covering major countries and regions in the world. The experience of going out to sea with net text also helps the short play to avoid the situation of "unfamiliar places", on the one hand, it has a basic understanding of local users’ habits and preferences; On the other hand, the content of short plays is basically adapted from the local verified web IP, which reduces the cost of trial and error.

ReelShort has been launched for more than a year now, and there are more than 15 European and American short plays on the platform. The theme types include love after marriage, sweet revenge and dating with the boss. At present, we are also trying new themes such as revenge, sadism and gangs. According to the download volume, ReelShort has reached the top position in the vertical screen short play market, with over 5 million downloads in Google Play Store and eighth place in the "highest sales" list of "entertainment" applications.
ReelShort hit short play

GoodShort’s route to the sea is similar to ReelShort’s. North America is the main offensive market, and the publisher’s new reading era is also the head enterprise of online text going to sea. It has launched many novel apps such as GoodNovel, GoodFM, BueNovela and MegaNovel overseas. In June 2023, GoodShort, a short drama platform with vertical screen, was launched in the new reading era. According to its introduction in the play store, the theme of GoodShort covers modern romance, urban romance, youth romance, billionaire, president and so on.

Although the online time is later than ReelShort, there is a gap between the download volume and the ranking of the list. However, GoodShort has made great strides in the three months since its launch, and has launched six local original dramas, all of which are produced at high cost. "GoodShort’s style is obvious, all in directly, regardless of the previous water test." Leon revealed.

DramaBox, a short drama platform under Dianzhong Technology, is a dark horse at present. It entered the market in April this year and focused on taking the quality route. Leon estimated that the input cost of the original short plays launched in the station was $150,000.
GoodShort hit short play

Users in Southeast Asia, China, Hong Kong and Taiwan have similar preferences to those in China, and creators can directly copy domestic production habits or finished products.Therefore, some China manufacturers regard these two regions as the main markets for going to sea, and make localized productions or directly launch translated dramas, among which the cost of translated dramas is lower than that of original ones.

Similar to ReelShort’s sailing time, Flex TV is also an early short drama platform. The manufacturer Anyue Wangyue went to overseas markets with entertainment apps and tool apps since 2018. In October last year, Flex TV, a short drama platform, was launched, focusing on Southeast Asia, and Thailand was the main force market. From its launch to now, the popular short plays on Flex TV include "The New Giants’ Grudges", "The boss behind the scenes is my husband" and "The Supreme Military God", etc., and their themes and styles are similar to those of domestic short plays.

More than a year after its launch, Flex TV has gradually made a sound volume in Thailand, and its ranking has basically remained at the Top 10 of Google Play Thailand’s entertainment classification. It is also attacking Europe, America and Australia, updating original short plays starring European and American faces, and further gaining higher-value paid traffic.
Flex TV hit short play

Different from the above-mentioned short drama platforms with rich online background, 99TV, which mainly focuses on the Taiwan, China market, is the head distribution platform Kyushu Culture, which has emerged in recent two years through short dramas with small programs. It is not difficult to see that Kyushu Culture’s idea of going to sea is closely based on domestic production logic and resources.

When you turn on 99TV, there are hundreds of short plays in the platform, most of which are short plays on the mainland. The subtitles are changed into traditional versions, and the theme and story logic are the same as those of the short plays of small programs that have exploded before.

Wang Jiacheng, the founder of Kyushu culture, once revealed the strategy of going to sea in the future in an interview. One is that Chinese dramas are equipped with foreign language subtitles, and subtitles are automatically generated for micro-short dramas with the help of self-created AIGC system, and mass production is carried out; The second is the overseas localization of China’s story, and the combination of domestic scripts and overseas scenes and actors creates short plays that meet the needs of overseas users.

In fact, judging from the current overseas short drama entrants, most of them have experience in online writing, or they are doing short dramas themselves, and it is relatively easy to get started.

On the one hand,There are abundant IP’s that can be adapted, and there is a rich library of online copyright, so the advantages of negotiating with online authors are obvious and the copyright cost is low.On the other hand,The traffic and experience accumulated by the net can also be applied to short plays, and it is the first to accumulate a batch of original powder."If you have your own reader base, even if it is not hot, at least there is some normal traffic." Leon said.


However, short plays and online texts are two different tracks after all, and domestic popular short plays may not adapt to foreign countries. If we just copy the experience, short plays will also be acclimatized when they go out to sea. An example that has been verified in Europe and America is that,In China, the street-saving rate of male frequent husbands is 100%.

Leon company has a special overseas movie-watching team. According to the survey, the theme of the son-in-law in Europe and America is basically "doing one thing and saving one thing". Including the husband-in-law, most men’s frequent and cool writing doesn’t seem to work in Europe and America.

"What is the popular male frequency in Europe and America? House of Cards, which talks about conspiracy theories, The Lord of the Rings, who talks about power transfer, and Star Wars, a sci-fi masterpiece, all set the standards and tastes of local male audiences very, very high. Subdivided into male frequency types,The local people don’t know the identity of the son-in-law, and when they watch it, they will wonder why the mother-in-law doesn’t respect him. Why does he keep getting beaten?Including the theme of costume crossing and urban fantasy, if the historical and cultural background is different, there is no way to start. "Leon said.

This also gave most entrants a wake-up call: before doing overseas short plays,It is more important to know who the short play is for than how to do it.

In China, the basic people who watch small programs and short plays are middle-aged and elderly people who are sinking in the market, have money and leisure, and have a low education level. In short plays, the hero’s cool feeling of opening his golden finger has attracted countless middle-aged and elderly people to pay the bill.

But the audience of overseas short plays is not like this. Taking Europe and America as an example, Leon said that there is no "sinking market" in Europe and America, and the middle class is the mainstream consumer group in Europe and America.The people who watch short plays are mostly middle class, and more subdivided, they are Baoma people aged between 25 and 45. Their time is "cut" by trivial things such as doing housework, sending children, socializing with others, and the high-energy, reverse and exciting one-minute vertical screen short play just meets their needs for fragmented viewing.

Different audiences, local conditions and customs also determine what kind of themes can be popular and what kind of themes are likely to fall on the street.

Female short plays with love as the main line are universal in all regions. Specifically, in terms of regions, the male protagonists in Europe and America are mostly CEO, heiress, powerful Alpha, werewolf and vampire, and the female protagonists are mostly independent and self-reliant women, because the female audience in Europe and America prefer this set, but the complex with crying and sadism should be deleted. The popular themes in Southeast Asia are mostly dramas such as bitter love abuse and mother-in-law wars, while South America such as Brazil prefers gangs.
Overseas vertical screen short drama shooting scene, source interviewee

When it comes to "how to make short plays", whether domestic creators go out to sea to create or invite overseas local teams to produce them, they also need to adapt to their creative habits one by one.

In Leon’s view,Overseas short plays are a circle society, and high-quality resources and contacts are more scarce than funds.At present, short plays are still a new species overseas, and the number of crews and talent resources specialized in short plays are too limited. China manufacturers go out to sea to find local teams to produce short plays, and if they don’t have familiar relationships and resources, they will easily step on the pit.

"There is a special film and television base like Hengdian in China. You have to make a drama and set up a sign in Hengdian. Wow, a bunch of people come over, but if you are overseas, if no one helps you introduce you, you will basically be unable to move."

Because of this, the cooperation between most short drama platforms and high-quality contractors is not a "one-time relationship". In order to pursue long-term stability in quantity and quality, the platform will give an extra part of dividends to deeply bind and cooperate exclusively with the contracting team. For example, the ReelShort platform, Leon said that the external contractors of its cooperation will also receive additional share rewards.

At the same time, it is also because the number of overseas short plays and talent resources are limited.The production speed of most platforms can’t keep up with the audience’s demand, which has become the biggest pain point of the current short play going out to sea.

In China, the creation of short plays with small programs has been completely streamlined and accelerated-there are a set of fixed formulas for how to write the script, how to shoot the lens, how to cut it later, and when BGM appears. Under the logic of assembly line production, shooting in one week and online in January have greatly improved the new speed of short plays. Yan Min, the founder of short play, once estimated that the short play platform with small program in the head can produce 30 to 40 plays a month.

However, observing ReelShort, GoodShort and other short drama platforms that have made a little noise in Europe and America, the ideal period from project establishment to launch is one and a half months. Due to the shortage of internal human resources, the number of new ones is basically around two per month.

"All incoming platforms are grabbing cakes. It must be that the faster the new platform is launched, the more viewers will be, and you can eat cakes. Now the problem is that all platforms are not adapted to the overseas creative rhythm, and there is a contradiction between the demand of manufacturers to enter the market quickly and the specific landing period of the project. If the short play wants to continue to develop, this contradiction must be solved."
Overseas vertical screen short drama shooting scene, source interviewee


After the short play is finished, you can go online to make money. Domestic short programs and short plays earn a lot of money by streaming short videos-guiding users to jump to pay for them, weaving a "rich dream" for more outsiders, but overseas, can the "rich dream" be copied?

We might as well calculate an account first. The cost input categories of overseas short plays and domestic short plays are basically the same: production cost+investment cost.

From the perspective of production cost, taking Europe, America and Australia, which have high flow value and high production cost, as an example, the industry standard for shooting a regular short drama without special effects and big scenes is about 150 thousand to 200 thousand dollars(Modern themes, one and a half minutes per episode, a total of about 60 episodes). Looking at China again, producer and producer Wang Yunxiao once revealed that the production of short plays with small programs is becoming more and more "rolled up". Compared with the previous tens of thousands of plays, the cost has now increased to 300,000 or even 500,000 RMB. But by analogy,At present, the investment in the production of short plays in Europe and America, which is still in its infancy, has been three times that in China.

And half of the high production investment is spent on scarce manpower.

"Look at these overseas short drama platforms, there are few big scenes, and at most there are less than 10 people, because manpower is too expensive, which is too different from the domestic concept." Human resources are scarce and expensive, and the Hollywood strike, which lasted for more than 140 days, has also had a certain impact on the production of short plays.

Let’s look at the cost of streaming. In China, streaming is a big part of the cost. The streaming party clips the short drama into pieces and puts them on short video platforms such as Tik Tok and Aauto Quicker. Users can jump to the applet by clicking the link in the comment area. Overseas short plays are also streamed in similar ways, such as YouTube, TikTok, Facebook, Insgram and X.(Twitter)Mainstream social platforms are the main delivery channels. Leon said,Overseas investment is not as exaggerated as domestic investment, and more attention is paid to "quality" than quantity.

According to the vast amount of big data, in the past 90 days, the best-performing material in GoodShort Station is the short play BILLIONAIRE CEO’S OBSESSION.(Billions of presidents are addicted)The three-minute slice of ",and this drama is also the hottest short drama on the platform, with a total of 88 episodes updated. The beginning of the sliced material is a hot one-night stand between the man and the woman, and the ambiguous atmosphere editing directly fills the desire to "read the complete works".
Marketing strategy of TikTok short play going to sea

In terms of commercialization returns, overseas short drama platforms also have two payment paths: user payment and advertising revenue.

There are two kinds of user fees,One is the single episode unlocking. After the user swipes it on the short video platform or social platform, after watching the first ten episodes or the first 20 episodes for free, he jumps to the short drama App. After that, the user needs to buy coins and unlock one episode.For example, ReelShort, FlexTV and GoodShort all adopt the mode of single episode payment. In ReelShort, you can probably watch about 60 episodes with a coin of $15.99, which adds up to about one yuan for one episode, and the unit price is similar to that of domestic short programs.

There is another one.The general subscription system of long video platform allows users to recharge a certain fee to become quarterly members and annual members and watch short plays in the platform at will.In addition to the payment system, GoodShort also tried the subscription system, ranging from $99.99 to $399.99.

Advertising revenue comes from advertising in the platform. In ReelShort, users can not only spend money to buy coins to unlock, but also watch advertisements for free. However, the maximum number of episodes unlocked by advertisements is 20 per day. In other words, if users can bear to watch advertisements, they can also read the complete works for free.

In addition, after overseas short plays gradually took off, they also began to attract some advertisers to implant in contact with drama series. According to Leon, to his surprise,Among the advertisers who come into contact with short plays, there are few consumer goods, mostly real estate, banks, hotels, car rental and other relatively "heavy" industries, which is completely contrary to the category and logic implanted in domestic drama series.

High cost has brought high returns, and the short drama market has also run out of the top. According to big data, ReelShort’s revenue in the App Store and Google Play in July 2023 has exceeded $1.2 million; By September of this year, ReelShort’s Google Play revenue had increased by about 40%, steadily entering the top ten of the list, surpassing WeTV and iQIYI.

The return is indeed high, but for those who want to "make a big fight with a small fight", it is difficult to tell such an attractive story overseas.
The revenue of mobile application in the sea is Top20, and the source is vast.

At present, the domestic vertical screen short play market is becoming more and more involved, and more and more people are starting to look for new opportunities overseas. However, before starting the layout, we also need to be careful, whether the content creation level, risk-taking ability and overseas audience preferences can be used to it, and whether the logic of creating vertical screen short plays by domestic investment will be accepted by overseas audiences.

"Overseas short plays are the blue ocean of the market, but the content is the red sea. It is more important to let local audiences always pay the bill with innovative content, rather than simply engaging in business model arbitrage." Leon said.

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Ask a doctor for help.

What situations are not suitable for waiting for self-healing?

Listen to the doctor’s answer ↓

02

No respiratory symptoms, no flu.

Common respiratory symptoms are

Nasal congestion, runny nose, cough and phlegm

Sneezing, chest pain, dyspnea, etc.

But not everyone has the flu.

Will have respiratory symptoms.

Especially for many elderly patients.

Respiratory symptoms are just atypical.

More dizziness, fatigue, low fever and so on.

03

Ordinary masks cannot prevent influenza.

According to the doctor, respiratory infectious diseases

Mainly spread by droplets and aerosols.

In daily life

As long as you don’t get close to flu patients.

In fact, there is no need to wear N95 mask all the time.

In crowded places

Or in flu season.

Just wear a common medical mask

As long as you wear a mask

Can effectively prevent the flu.

What are the medicines for treating influenza?

Anti-influenza drugs mainly include

Oseltamivir, mabaloxavir

Many people will ask which of these two drugs to take.

Can I take it at the same time?

Doctor introduction

Mabaloxavir can reduce the viral load faster.

Many people feel that eating once is enough.

However, oseltamivir usually needs to be taken for 5 days with a long course of treatment.

But from the point of view of relieving symptoms,

These two drugs have the same effect.

For patients with mild influenza

Taking these two drugs at the same time is not recommended.

But for patients with severe pneumonia

Can be combined with treatment

In addition, antiviral drug therapy

There is a prime time to take medicine.

That is, take the medicine within 48 hours of flu symptoms.

The treatment effect is the best

Also known as "golden 48 hours"

For people at high risk of influenza

If you miss the "golden 48 hours"

It is easy to develop to severe degrees such as pneumonia and white lung.

To prevent influenza, do these five things well

Don’t want to get the flu

Prevention is very important at ordinary times

The doctor recommends that you do the following five things.

① Vaccinate. It is recommended that people with severe and high-risk influenza or high-risk occupational groups should be vaccinated with influenza vaccine, and it is recommended to vaccinate in October every year.

② Keep ventilation. Ventilation by opening the window can effectively dilute the virus load in the closed air. If the weather is cold, it can be ventilated once or twice a day for 10 minutes each time.

3 wear a mask. Wearing a mask is effective in preventing all respiratory infectious diseases. For most people, ordinary medical masks can be worn in daily life scenes.

4 wash your hands frequently. Wearing a mask and washing hands frequently often need to cooperate with each other. Washing hands can reduce the risk of virus infection on your hands.

⑥ Enhance immunity. Adequate rest and proper exercise can keep the body’s metabolism healthy, while long-term drinking, staying up late and other unhealthy lifestyles will damage immunity.

Scientifically master influenza knowledge

Be your own healthy master

Forward it to your family and friends ~

Original title: "Recently high! They are all "flu", and the symptoms of these people are different. Don’t be careless →

Read the original text

Reading: What is the stem of Tik Tok milk tea girl? What does Tik Tok milk tea girl mean? What is the stem of Tik Tok milk tea girl? What does Tik Tok milk tea girl mean?

I believe that netizens who like to play Tik Tok have found a milk tea stalk in Tik Tok recently. If you want to say "milk tea", many netizens know who it is, so who is this milk tea girl? What does milk tea girl mean? Where did it come from? Let Xiaobian introduce it to you!

What is the stem of Tik Tok milk tea girl?

Before, ZhangZetian, the sister of milk tea, became popular because of a photo with milk tea in her hand, and was called "the most popular school flower in China" by netizens because of her pure appearance. After that, although a series of things happened, some people on the Internet said that Sister of milk tea had become "Sister of Matcha", but it must be said that Sister of milk tea was once the most beautiful and pure beauty.

What does Tik Tok milk tea girl mean?

The milk tea girl here does not refer to a certain girl, but generally refers to all the girls who have been in a sweet state in the school. This kind of girl is considerate, gentle and considerate, giving each other a sweet and beautiful feeling. Most importantly, milk tea has been sweet from beginning to end and has never turned sour. Therefore, if we say that a girl is a "milk tea girl" in Tik Tok, it must be the best praise for this girl.

Where does Tik Tok milk tea girl come from?

Although the milk tea girl is an adjective with fire in Tik Tok, Xiao Bian thinks that every girl is a "milk tea girl" in the love stage, so I hope every boy can take good care of the "milk tea girl" around him and not let her deteriorate.

Introduction of Tik Tok drinking milk tea and pig girl

In Tik Tok, drinking milk tea, pigs and girls means that all girls who like drinking milk tea are pigs and girls.

Many girls like to drink milk tea. No matter whether they are happy or unhappy, whether they are in love or lovelorn, they always drink a cup of milk tea they like. In Tik Tok, there are also many young ladies who drink milk tea every day. As a result, some netizens found that young ladies are "gaining weight" at a speed visible to the naked eye.

Now all kinds of milk tea shops emerge in an endless stream, a little bit, Coco, Modern China Tea Shop, the answer milk tea and so on. Milk tea is simply the biggest stumbling block on all girls’ roads. Therefore, the description of "pig girl who drinks milk tea" in Tik Tok refers to all girls who like to drink milk tea. In this small series, we should also remind everyone that although milk tea is delicious, its weight is really eye-catching, so in order not to become a pig girl, we should drink less milk tea.

The above is the introduction of Tik Tok milk tea girl shared by PConline Xiaobian. I hope it will help you!

Information disclosure of the National Bureau of Statistics

Chapter I General Principles

 

the first In order to ensure the smooth progress of statistical law enforcement and standardize the issuance and management of statistical law enforcement certificates, these measures are formulated in accordance with the Administrative Punishment Law of the People’s Republic of China, the Statistics Law of the People’s Republic of China, the Regulations for the Implementation of the Statistics Law of the People’s Republic of China and other relevant laws and regulations.

the second These Measures shall apply to the application, printing, issuance, use, supervision and management of statistical law enforcement certificates.

Article Statistical law enforcement certificate is an effective certificate to prove the identity of statistical law enforcement personnel when they engage in statistical law enforcement activities according to law, and it is also a certificate to perform statistical administrative law enforcement duties.

Article 4 Personnel engaged in statistical law enforcement shall hold statistical law enforcement certificates. Those who have not obtained the statistical law enforcement certificate shall not engage in statistical law enforcement.

Statistical law enforcement officers shall take the initiative to show statistical law enforcement certificates to statistical inspection objects when carrying out statistical law enforcement work according to law.

Article 5 The National Bureau of Statistics is responsible for the issuance and management of national statistical law enforcement certificates.

Provincial statistical agencies are responsible for the application, review and management of statistical law enforcement certificates in their own regions and systems.

Article 6 The statistical law enforcement certificate consists of a special wallet and an internal card.

The wallet is horizontal black leather, with the words "People’s Republic of China (PRC)" engraved on the upper part of the external front, the national emblem engraved in the middle and the words "Statistical Law Enforcement Certificate" engraved on the bottom, the logo of the National Bureau of Statistics engraved on the middle of the back and the words "Issued by the National Bureau of Statistics" engraved on the bottom; Internal card is placed.

The left side of the card in the statistical law enforcement certificate is an anti-counterfeiting plastic package card, which is marked with the words "People’s Republic of China (PRC) Statistical Law Enforcement Certificate" and the law enforcement certificate number, the name, gender, photo, unit, issuing authority, expiration date and the seal of the National Bureau of Statistics of the holder, and the right side is a paper card, which indicates the duties, authority and supervision telephone number of law enforcement personnel.

If the state has special provisions on the system of law enforcement certificates, those provisions shall prevail.

 

Chapter II Acquisition and Issuance of Certificates

Article 7 To obtain a statistical law enforcement certificate, the following conditions shall be met:

(a) firm ideals and beliefs, and resolutely implement organizational decisions;

(two) adhere to principles, decent style, loyal to their duties, law-abiding;

(3) Having the necessary legal knowledge and mastering the contents of statistical laws, regulations and relevant administrative laws and regulations;

(four) have the necessary statistical business knowledge, familiar with the main contents of the statistical investigation system;

(five) master the statistical law enforcement process and discipline;

(6) Other conditions stipulated by laws, administrative regulations and rules.

Article 8 To obtain a statistical law enforcement certificate, one shall meet the following qualifications:

(a) the civil servants in the statistical agencies of the people’s governments at or above the county level or the staff managed by reference to the Civil Service Law of People’s Republic of China (PRC), and intend to engage in statistical law enforcement;

(2) Having a college degree or above;

(3) HavingthreeAt least years statistical work experience, or have a bachelor degree or above in law and haveoneAt least years working experience in statistics, or working in a statistical legal institution.oneYears or more;

(four) to participate in statistical law enforcement training organized by statistical agencies at or above the provincial level, and to pass the qualification examination for statistical law enforcement personnel.

Article 9 Persons in any of the following circumstances shall not issue statistical law enforcement certificates:

(1)threeThe annual assessment results during the year are incompetent;

(two) there are illegal records in statistical work;

(3) Being punished for violating statistical laws and regulations;

(4) Being severely punished by Party discipline and government affairs for violating discipline and being in the period of punishment influence.

Article 10 Provincial, municipal and county statistical agencies applying for statistical law enforcement certificates shall submit the following materials to the statistical law enforcement agencies at or above the provincial level who intend to issue statistical law enforcement certificates:

(a) the application form for statistical law enforcement certificate;

(two) the appointment and removal of cadres;

(three) a copy of the academic certificate;

(four) the proof materials of the statistical institution about education, establishment, position and annual assessment results;

(five) the statistical agency’s certification materials on legal knowledge, statistical business knowledge, law enforcement ability level and no circumstances listed in Article 9 of these Measures.

Article 11 Statistical institutions shall conduct a preliminary examination of the persons who intend to issue statistical law enforcement certificates in accordance with the provisions of Articles 7, 8 and 9 of these Measures. To meet the conditions and qualifications, the statistical agencies shall collectively study and determine the list of persons who intend to issue statistical law enforcement certificates in accordance with the provisions of the conference system, sign the review opinions in the corresponding columns of the Application Form for Statistical Law Enforcement Certificates and affix the official seal of the unit, and submit them to the provincial statistical agencies for review.

Article 12 Provincial statistical law enforcement agencies shall, after receiving the Application Form for Statistical Law Enforcement Certificate, conduct an audit in accordance with the provisions of the present Measures. Those who meet the conditions and qualifications shall be submitted to provincial statistical agencies for collective research in accordance with the provisions of the conference system to determine the personnel who intend to issue statistical law enforcement certificates, and shall be reported to the Statistical Law Enforcement Supervision Bureau of the National Bureau of Statistics for examination and approval, and a statistical law enforcement certificate shall be issued by the National Bureau of Statistics.

Article 13 All units of the National Bureau of Statistics apply for statistical law enforcement certificates, and the division-level institutions shall examine the personnel who intend to issue statistical law enforcement certificates according to the provisions of Articles 7, 8 and 9 of these Measures. Those who meet the conditions and qualifications shall sign the examination opinions in the corresponding columns of the Application Form for Statistical Law Enforcement Certificates and affix the official seal of the unit, and submit them to the Statistical Law Enforcement Supervision Bureau. The Bureau of Statistical Law Enforcement Supervision shall conduct an audit in accordance with the provisions of these Measures and collectively study and determine the list of persons who intend to issue statistical law enforcement certificates, and report to the leaders of the National Bureau of Statistics for examination and approval.

 

Chapter III Statistical Law Enforcement Training and Examination

 

Article 14 The National Bureau of Statistics is responsible for organizing the formulation of the national statistical law enforcement personnel training plan and formulating the training outline.

Statistical institutions at or above the provincial level shall, in accordance with the training plan, organize on-the-job training for statistical law enforcement personnel.

Article 15 Statistical law enforcement post training is divided into qualification training and on-the-job training. The training contents include statistical laws and regulations, relevant administrative laws and regulations, policy theory, statistical professional knowledge, on-site law enforcement practice, party discipline and work system, etc.

Article 16 The training teachers for statistical law enforcement posts should be statistical rule-of-law workers, statistical business backbones, legal experts, personnel with rich law enforcement experience and skilled law enforcement skills in the National Bureau of Statistics, provincial statistical agencies and the talent pool of law enforcement backbones of the National Bureau of Statistics.

Article 17 The Statistical Law Enforcement Supervision Bureau of the National Bureau of Statistics is responsible for formulating the qualification examination outline for statistical law enforcement personnel and establishing the examination question bank.

Statistical institutions at or above the provincial level shall, in accordance with the examination syllabus, be responsible for organizing statistical law enforcement officers in their own regions and systems to conduct qualification examinations according to the examination questions provided by the Statistical Law Enforcement Supervision Bureau of the National Bureau of Statistics, and implement unified proposition, unified paper making and unified marking.

Article 18 The qualification examination of statistical law enforcement personnel includes basic legal knowledge, statistical laws and regulations, relevant laws and regulations, professional knowledge of statistical law enforcement and other related knowledge.

Article 19 Statistical institutions at or above the provincial level shall, in strict accordance with the provisions of the National Bureau of Statistics, organize the implementation of qualification examinations to ensure that reference personnel strictly abide by the examination room discipline.

Article 20 Statistical institutions at or above the provincial level shall organize and carry out job training and qualification examinations for statistical law enforcement personnel free of charge.

 

 

chapter four Certificate management and use

 

Article 21 Statistical institutions at or above the provincial level shall strengthen the management of certified personnel, establish a statistical law enforcement certificate database and implement dynamic management.

Provincial statistical agencies shall regularly report the use of statistical law enforcement certificates in their own regions and systems to the National Bureau of Statistics for the record.

Article 22 Statistical institutions at or above the provincial level shall announce the names of the holders of statistical law enforcement certificates, their units, law enforcement certificate numbers and other information to the public through government websites for public inquiry.

Article 23 Statistical law enforcement certificates shall be uniformly printed by the National Bureau of Statistics, and shall be numbered uniformly throughout the country.

Statistical law enforcement certificate issued by the National Bureau of Statistics. From the date of issuance of the statistical law enforcement certificate,fiveValid during the year. If the validity period expires, it shall re-apply for the statistical law enforcement certificate in accordance with these measures.

Article 24 Statistical law enforcement certificate is limited to the use of certified personnel engaged in statistical law enforcement work.

The holder shall use the statistical law enforcement certificate in accordance with the statutory authority, and shall not alter, copy, lend, mortgage, give away, buy or sell or intentionally damage it, and shall not use the statistical law enforcement certificate for non-statistical law enforcement activities.

Article 25 The holder shall properly keep the statistical law enforcement certificate to prevent it from being lost, stolen or damaged.

If the statistical law enforcement certificate is lost, stolen or damaged, the holder shall promptly report to the unit where he works, and the unit where he works shall apply to the original issuing authority for a replacement according to the application procedures. The unit to which the holder belongs and the issuing authority shall promptly invalidate the announcement of the lost, stolen or damaged statistical law enforcement certificate.

Article 26 If the holder has any of the following circumstances, the unit to which he belongs shall recover his statistical law enforcement certificate and submit it to the issuing authority for cancellation after being audited by the provincial statistical agency:

(1) Retirement;

(2) Resignation and dismissal;

(three) no longer engaged in statistical law enforcement work;

(four) the statistical law enforcement certificate expires;

(5) It shall be withdrawn for other reasons.

 

chapter five supervision and check

 

Article 27 The National Bureau of Statistics shall supervise and inspect the application, issuance, management and use of statistical law enforcement certificates.

The statistical agencies of the people’s governments at the provincial level and the investigation corps of the National Bureau of Statistics shall supervise and inspect the use of statistical law enforcement certificates by certified personnel in their respective regions and systems.

Article 28 The establishment of statistical law enforcement certificate management assessment system. The National Bureau of Statistics regularly organizes spot checks on the management of statistical law enforcement certificates, and assesses the management of statistical law enforcement certificates by provincial statistical institutions every year.

Article 29 The establishment of statistical law enforcement personnel spot check system. The National Bureau of Statistics randomly selects some holders of statistical law enforcement certificates to review the scope of qualification examination questions.

 

Chapter vi Legal liability

 

Article 30 Certified personnel in any of the following circumstances, by the statistical agencies at or above the provincial level criticism and education, shall be ordered to make corrections, can be withheld its statistical law enforcement certificate:

(a) beyond the statutory authority or in violation of legal procedures for law enforcement, without causing serious consequences;

(two) the use of statistical law enforcement certificates for non-statistical law enforcement activities has not caused serious consequences;

(three) suspected of violating discipline and law has been put on file for review, and no conclusion has been made;

(four) other reasons should be withheld.

Article 31 In any of the following circumstances, the statistical agencies at or above the provincial level shall collect their statistical law enforcement certificates:

(a) beyond the statutory authority or in violation of legal procedures for law enforcement, resulting in serious consequences;

(two) the use of statistical law enforcement certificates for non-statistical law enforcement activities, resulting in serious consequences;

(three) alter, copy, lend, mortgage, give away, buy or sell or intentionally damage the statistical law enforcement certificate;

(four) taking advantage of his position, asking for accepting other people’s property, collecting fines for himself or engaging in other illegal activities;

(five) there are malpractice, dereliction of duty and other dereliction of duty;

(six) the annual assessment results are incompetent;

(7) Being punished by administrative detention, criminal detention or sentenced to punishment;

(eight) refusing or obstructing statistical law enforcement inspection, shielding or conniving at statistical violations;

(9) being punished by party discipline and government affairs;

(ten) other circumstances in which the statistical law enforcement certificate should be confiscated.

Article 32 Any unit that, in violation of the provisions of these measures, forges, alters or fraudulently uses statistical law enforcement certificates shall be ordered by the National Bureau of Statistics or provincial statistical agencies to make corrections, given a warning and may be notified; If the directly responsible person in charge and other directly responsible personnel belong to national staff, the appointment and removal organ or the discipline inspection and supervision organ shall punish them in accordance with the relevant provisions.

Article 33 In violation of these measures, making and issuing statistical law enforcement certificates without authorization shall be ordered by the National Bureau of Statistics to make corrections, give a warning and be informed; If the directly responsible person in charge and other directly responsible personnel belong to national staff, the appointment and removal organ or the discipline inspection and supervision organ shall punish them in accordance with the relevant provisions.

Article 34 In violation of the provisions of these measures, which constitutes a violation of public security administration, the public security administration shall be punished according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

 

Chapter VII Supplementary rules

 

Article 35 These Measures shall come into force as of the date of promulgation.

How to eat fruit? Avoid these five misunderstandings

Recently, strawberries, watermelons, loquat and other seasonal fruits have been on the market in large quantities. Because of its rich vitamins, minerals and dietary fiber, fruit has always been recognized as a healthy food. But eating fruit incorrectly will also affect health, so we should avoid these misunderstandings when eating fruit.

Be careful when buying fresh-cut fruits.

Because of the advantages of ready-to-eat, small quantity and portability, many fruit shops will launch fresh-cut fruits in summer, and a plate of all kinds of fruits is full, which is very popular among consumers. However, the cut fruit is easy to breed bacteria when exposed to the air for a long time, leading to corruption and deterioration, so it is best to cut it now and eat it immediately; If you can’t finish eating it, you should refrigerate it as soon as possible, and the refrigeration time should not exceed 4 hours. It is not recommended to refrigerate it for a long time.

However, the reporter found that in many roadside fruit stalls, fresh-cut fruits are often placed in the most conspicuous position and exposed to direct sunlight. Some shops still sell the fruit bowls cut in the morning. The cut fruit has been exposed to the sun for a long time, but it is no longer fresh, but it is still mistaken by many consumers for fresh-cut fruit to buy home.

How to judge whether it is really fresh-cut fruit?

Generally, fresh-cut fruits sold in regular supermarkets will be marked with the cutting and sealing time on the outer packaging, and the shorter the purchase time is, the better. If the time of cutting and sealing is not marked, consumers can ask the store or observe the surface of the fruit. If the fruit is found to be oxidized and black in color, the pulp is wilted and the fruit plate oozes juice, it means that the fruit itself is not fresh or the cutting time is long, so it is not suitable for purchase.

Fresh-cut fruits sold in regular supermarkets will be marked with the cutting and sealing time on the outer packaging.

In addition, "fruit fishing" is also very popular in summer, but some merchants deliberately add stale fruits to yogurt to stir, and the unsold fruits turn into fruit fishing, but their value doubles. Therefore, consumers must choose reliable merchants when buying fruit fishing.

Fruit juice can’t replace fruit.

Fruit juice has always been a cool and thirst-quenching product in summer, and freshly squeezed fruit juice and bamboo tube fruit tea have once become drinks in online celebrity.

But in fact, drinking fruit juice can’t replace eating fruit. Eating fruit directly is healthier than drinking freshly squeezed fruit juice. In the process of squeezing fruit into juice, a lot of nutrients will be lost, such as dietary fiber in pulp will be discarded in pursuit of taste; When the pulp is cut and exposed to the air, vitamins, polyphenols and other nutrients will be lost to varying degrees; After squeezed into juice, the sugar in the fruit will become more easily absorbed by the human body, and drinking juice for a long time is easier to get fat than eating fruit; There are even unscrupulous merchants who specially select stale fruits and squeeze them into juice, and then add sugar, pigment, essence, etc. Additives completely cover up the taste of fruits, and consumers simply can’t taste whether the fruits are fresh or not.

Fruit juice can’t replace fruit.

Therefore, we should try to eat more fruits and drink less juice in summer.

A part of rotten fruit should not be eaten any more.

Some fruit at home is rotten, and some people are reluctant to throw it away. They will gouge out the rotten part of the fruit and eat the rest of the "good" place. Then, can some rotten fruits be eaten again?

"rotten fruit" can be roughly divided into three situations: first, rot and mildew; The second is spots and a small amount of insects; The third is bruising and frostbite. Xu Wenping, an associate researcher at the School of Agriculture and Biology, Shanghai Jiaotong University, said that in rotten and moldy fruits, not only the rotten parts breed microorganisms, but also the seemingly intact pulp is contaminated by microorganisms, which is just invisible to the naked eye. That is to say, the "good" parts of rotten fruits also have toxic substances left, which may cause headaches, nausea, vomiting, etc., endangering human health, and it is not recommended to eat them again.

Rotten and moldy fruits should not be eaten any more.

In addition to being contaminated by microorganisms, fruits have other "small flaws" and can still be eaten, but it is recommended to eat them as soon as possible. For example, the fruit is only slightly spotted or eaten by a small amount of insects, which can be cut off with a knife before eating; In addition, after the fruit is bruised or frostbitten, the pulp cells are damaged, juice overflows, and the color of the bruised and frostbitten parts will be slightly darker. This kind of fruit should not be stored, and it should be eaten immediately after the problem is found.

Vitamin C supplementation can’t rely solely on eating fruits.

Some people eat fruit mainly to supplement vitamin C, but it is not. In addition to fruits, there are many "vitamin C kings" in vegetables. According to China Food Composition Table, the five fruits with the highest vitamin C content are Dongzao 243mg/100g, Guava 68mg/100g, Kiwifruit 62mg/100g, Leling jujube 54mg/100g, and Crataegus pinnatifida 53 mg/100 g. The five vegetables with the highest vitamin C content are: colored pepper 104mg/100g, mustard (big leaf)/cabbage 72mg/100g, Brassica oleracea 65mg/100g, Chinese cabbage (Shanghai Green) 64mg/100g and kale 63 mg/100 g.

The Reference Intake of Dietary Nutrients for China Residents recommended that the daily intake (RNI) of vitamin C for adults should be 100mg. In "Dietary Guidelines for China Residents 2022", it is introduced that "the contribution rate of different kinds of foods to some nutrients in the diet in the 2000kcal balanced diet model", and the contribution rate of vegetables to vitamin C is almost 100%. Therefore, under normal circumstances, you can get enough vitamin C through a balanced diet, and you don’t have to eat a lot of fruits to supplement vitamin C.

Fruit can’t replace vegetables.

Vegetables and fruits can provide rich micronutrients, dietary fiber and phytochemicals, but they can’t replace each other because of their different nutritional advantages. Vegetables can be divided into dark vegetables and light vegetables. The contents of vitamins, minerals and dietary fiber in dark vegetables are mostly higher than those in fruits. However, there are more carbohydrates, organic acids and aromatic substances in fruits than in fresh vegetables, and the sugar content is generally higher than that in vegetables, so it is not suitable for excessive consumption.

Therefore, Dietary Guidelines for China Residents 2022 suggests that both vegetables and fruits should be eaten. Among them, meals should have vegetables, and adults should ensure that they consume not less than 300g of fresh vegetables every day, and dark vegetables should account for 1/2; Eat fruit every day, and adults are guaranteed to consume 200-350g of fresh fruit every day. The sweetness and nutrient content of different fruits are different. Take at least 1-2 kinds of fruits every day, and seasonal fruits are the first choice.

Photo: Shanghai rumor platform

Transcription Editor: Lin Xinyi

Guangdong prohibits overloaded trucks from getting on the expressway on the 16th.

  On the 13th, according to the traffic police in Guangdong, the Guangdong Provincial Public Security Department and the Provincial Department of Transportation jointly issued a notice: From 0: 00 on December 16th, 2019, illegal and overloaded freight vehicles are prohibited from passing through the expressway.

  According to the circular, in accordance with the requirements of "trucks must be inspected, overloaded and forbidden", all trucks must enter the weighing detection channel in turn for inspection according to traffic signs and personnel guidance before entering the expressway, and they are not allowed to pass through the vehicles in front at will. Trucks that are legally loaded by the entrance weighing test are allowed to enter the expressway; It is forbidden to drive into the expressway for trucks that are found to be illegal, overloaded and overloaded by weighing at the entrance. Trucks that have objections to the test results shall be disposed of at the designated place, and shall not be stranded at the scene for any reason, which will disturb the order of testing work.

  Highway management units shall test the loading of freight vehicles, and prohibit freight vehicles that have not been tested or that have been tested and shown to be illegally overloaded and transported, and that have been included in the list of serious illegal and untrustworthy overloaded and overloaded transport parties from entering the expressway.

  In addition, our province will implement the linkage management of expressway weighing detection and overload control law enforcement, and the illegal and overloaded freight vehicles found in the weighing detection of expressway entrance will be dealt with by traffic law enforcement departments and public security traffic management departments according to law. Illegal acts such as maliciously blocking traffic, forcibly punching cards, violently resisting the law, and destroying related facilities and equipment shall be dealt with promptly by the public security organs according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

Extinct population? Russian media: The US Department of Defense is the biggest financier of "gene drive"

  Cctv newsThe rapid development of gene technology in recent years has made it possible to cure many diseases. Recently, however, the Russian media "Russia Today" TV station revealed that a non-governmental environmental group named ETC found that the US Department of Defense turned out to be the biggest financier behind the "gene-driven" technology. So, what is "gene-driven" technology? Why does the US military spend huge sums of money to study this project?

  "Gene-driven" Technology of Extinctive Population

  With the help of gene editing technology called "gene scissors", scientists developed "gene-driven" technology. To put it simply, scientists genetically modify the genes of a species through "gene scissors" and then inherit this particular gene in this species population in a biased way.

  This technology can not only make this species retain only the genes we think are "good", but also be used for "population extinction". For example, a "gene-driven" technology causes a population to breed only male offspring, so the population will soon become extinct because there is no female spouse. This technology can be used to eliminate mosquitoes that spread malaria and Zika virus.

  The military finances technology or makes biological weapons.

  However, according to Russian media reports, ETC, a non-governmental environmental group, found that the Advanced Research Projects Agency of the US Department of Defense funded gene-driven technology for at least $100 million.

 

  Because scientists are controversial about this technology, the disclosure of military background makes many people worry that "gene-driven" technology may be used to make biological weapons.

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