The Cross-border E-commerce Innovation and Development Forum of ＂Global Vision and Boundless Trade＂ was held in Guiyang

　　Cctv news(Reporter Xu Hui) On May 25th, global vision and unbounded trade — — Cross-border e-commerce innovation and development forum was held in Guiyang. Participants explored the global market opportunities under the new trade pattern around cutting-edge topics such as the new cross-border e-commerce policy, China’s brand going out to sea under the new rules, the precision of cross-border supply chain and the expansion of effective imports.

　　The forum was hosted by the Organizing Committee of 2019 China International Big Data Industry Expo and the Trade Promotion Center of China Council for the Promotion of International Trade, and hosted by china network television.

　　The "first half" of cross-border e-commerce has not yet ended, and there is huge room for development.

　　In the keynote speech stage of the forum, Wang Shengli, deputy director of the Law Enforcement Inspection Bureau of the State Administration of Market Supervision, Xu Min, vice president of Procter & Gamble Group, and Lu Chengnan, executive vice president of Zhejiang E-commerce Promotion Association, expressed their views on the development, problems and future development of cross-border e-commerce.

　　In his speech, Wang Shengli expressed his views on cross-border e-commerce and intellectual property protection. He introduced that in 2018, the total import and export volume of cross-border e-commerce retail in China reached 134.7 billion yuan, a year-on-year increase of 50%. Cross-border e-commerce brings convenience to our lives, but it also brings infringement problems. The intellectual property infringement of cross-border e-commerce is currently characterized by online and offline integration and domestic and overseas chaining.

　　Wang Shengli said: Since its establishment last year, the State Administration of Market Supervision has earnestly performed its functions of enforcing intellectual property rights and achieved positive results. In the next step, the State Administration of Market Supervision will carry out in-depth special governance actions in the field of e-commerce, strengthen the linkage with customs, public security and other departments, and focus on behaviors that infringe consumers’ right to know and choose with strong public reaction and great social harm.

　　Xu Min, vice president of Procter & Gamble Group, said that cross-border e-commerce has really facilitated trade, especially allowing consumers in China to buy the best products in the world, and it can also encourage multinational companies to accelerate product innovation. Xu Min expects cross-border e-commerce to develop better from the perspective of merchants.

　　Lu Chengnan, executive vice president of Zhejiang E-commerce Promotion Association, said that cross-border e-commerce directly faces overseas consumers, which shortens the whole trade process on the one hand, and can also establish our own brand through consumers on the other. He said that so far, more than 30 cities in China have implemented comprehensive pilot projects of cross-border e-commerce and achieved very good results. However, in the long run, cross-border e-commerce still has great market demand and a lot of room for development.

　　"E-commerce Law" provides "China Plan" for the development of world e-commerce.

　　In the round-table discussion stage, the guests discussed the opportunities and challenges of cross-border e-commerce under the influence of new policies and regulations, and the cross-border e-commerce and China corporate brands going out to sea.

　　Song Minqing, a researcher at the Department of Electronic Commerce and Information Technology of the Ministry of Commerce, said that the Electronic Commerce Law is the first comprehensive basic law in the field of electronic commerce and is of great significance to the sustainable and healthy development of electronic commerce. The law adheres to the principle of consistency between online and offline, treats online and offline business activities equally and promotes the integrated development of online and offline. "This law not only provides a legal basis for the development of domestic Internet economy, but also provides ‘ China plan ’ 。”

　　Ouyang Cheng, director of cross-border electronic commerce Research Center of Alibaba, said in his speech that Alibaba regards the development of cross-border e-commerce not only as the development of trade, but also as the global development of a whole set of new commercial infrastructure capabilities. With the development of cross-border e-commerce, Alibaba’s Alipay and Ant Financial are also rapidly globalizing.

　　Zhou Yixia, sales director of UPS China in East China and North China, appealed to China’s e-commerce enterprises to respect the rules if they want to go out. "If you want to go out and go for a long time, you really need to pay this time and energy now. ‘ Compliance ’ This road is paved. "

　　Gou Yiyuan, general manager of COFCO Trade and Agriculture Big Data Co., Ltd. said in his speech: "What we have to do is to drive the development of supply chain and the landing of standards in the future through data, so that our traditional industries can go to cross-border e-commerce."

　　At the event site, Guiyang Comprehensive Bonded Zone Management Committee, Guiyang Federation of Returned Overseas Chinese and China-Europe and China Trade and Science Association held a signing ceremony of cooperation framework agreement.

　　Karel Snow, Consul General of the Czech Consulate General in Chengdu, expressed the hope that this signing will lay the foundation for the establishment of a long-term cooperative partnership between the two countries in the future and open the door for new cooperation.

　　"This agreement is only the first step of our cooperation, and I firmly believe that there will be more follow-up cooperation," said Leiden Markles, president of China-Europe and China Trade and Technology Association.