Entering the Thin Air Zone: The Everest Story Behind Breaking Altitude

    1905 movie network exclusive feature On November 3rd, before the heating came, a feature film about the disaster of Mount Everest "climbed" into the mainland cinema, and a cold breath of "adding insult to injury" came on the face, and people could finally experience the taste of "ice peak exploration" on the big screen … …

 

    Mount Everest has always been a sacred place in the minds of many young artists — — The clear sky and the snow-capped mountains filled with fairy clouds bring people unlimited space for daydreaming. For nearly a century, mountaineering enthusiasts from various countries and regions have never stopped their desire to conquer the highest peak in the world.

 

    However, in order to step on this tallest beast, people pay a heavy price. On May 10, 1996, 12 climbers were killed, which was the worst mountain disaster in the history of Everest climbing at that time. This "Breaking Altitude" is adapted from this real event and tells the cause and effect of the mountain disaster with a very calm and restrained attitude. Let’s "enter the thin air zone" and explore the story behind this film:

 

Why "Everest": What should Mount Everest be called?

 

    Viewers who have seen the poster of the international version of the film may notice that the English name of the film is "Everest" instead of "Chomolungma", while the Taiwan Province version is "Everest". So how did these names come from?

 

    At present, it is more reliable to say that the name "Everest" originated from a surveying and mapping station of India’s Grand Triangulation Bureau in 1852. At that time, the surveyor was surprised to measure that the height of this mountain was the highest in the world and informed the director at that time. In 1865, nine years after this measurement was confirmed, the then director named the then numbered "No.15 Peak" Mount Everest after the surname of the former director Sir George Everest. This name is still deeply rooted in western countries, as evidenced by the title of this film.

 

    Since the northern slope of Mount Everest is in Tibet and the southern slope is in Nepal, the two places have different names for this peak. The ancient and elegant name "Everest" comes from Tibetan transliteration, and its meaning has many explanations, such as "Mother of the Earth", "Water of the Virgin" and "The Third Goddess". In 1771, the Qing government officially finalized the word "Qomolangma" as a Chinese translation in the "Ganlong Neifu and Tu", which is still in use today. Since 1960, Nepalese people have called it "Sagamata", which means "Goddess of the Sky". Taiwan Province people combined the names of Tibetans and Nepalis, and came up with the name "Everest", which is a little mistaken for being associated with Christianity.

 

Going up the mountain is easier than going down: what is the experience of climbing Mount Everest?

 

    People who don’t know Mount Everest may think that the process of climbing up is the most thrilling, but in fact, when the whole film "Breaking Altitude" is only halfway through, almost all the protagonists in the film have reached the top. The film spent a lot of time depicting the tension and misery of the mountaineering team when it went down the mountain, as well as the moral bottom line and family values of people exposed in this cruel life-and-death contest.

 

    According to the survey results of China State Bureau of Surveying and Mapping in 2005, the rock face height of Mount Everest is 8844.43 meters, which is equivalent to the sailing height of a Boeing 747. As the movie said, in theory, people are "dead" at this height. Therefore, most of the time in the film, climbers are struggling with the gradual loss of physical strength, hallucinations caused by severe hypothermia and hypoxia, and obsessive-compulsive disorder. Even if you barely reach the summit, you can go down because there is no oxygen or physical strength, and accidents may happen. This mountain disaster in the film shows exactly this situation.

 

    In addition, what the film fails to emphasize is that climbing Mount Everest is not a "feat" that can be completed in a day or two on a whim, but more like a huge, long and boring construction project. Mountaineers often need to arrive at the base camp at an altitude of 5367 meters at the foot of Mount Everest one or two months in advance to adapt to the rapid breathing, the change of pH value and the surge of red blood cells at high altitude, and at the same time, they have to do adaptive climbing between camps. At the same time, due to the changeable climate and poor living conditions of Mount Everest, symptoms such as diarrhea, vomiting and dizziness are often commonplace. For climbers with less climbing experience, the use of ice claws, ice picks, ladders and safety ropes also takes time to learn.

Next page: the exploration of Mount Everest is seriously commercialized: Mount Everest becomes a "pigsty"

AMD Store MI technology test analysis: black technology that can’t be returned after use?

  [PConline gossip]In the first test of X470 motherboard, we mentioned that X470 motherboard will give a software AMD StoreMI technology worth 19 dollars with the board. Unfortunately, the software used by AMD at that time was not perfect, so we failed to evaluate and analyze this technology at that time. Fortunately, many problems can be solved through time. Now we finally get the supporting software of AMD StoreMI. Let’s take a look at whether this technology is a chicken rib or an artifact to enhance the user experience.

  AMD StoreMI is a technology provided with X470 motherboard, which can be used as long as it is X470 motherboard. Its biggest function is to accelerate the traditional mechanical hard disk with slow reading and writing.

  Everyone knows that using SSD will be fast, but the 1TB SSD that can meet the storage needs of most consumers is too expensive, so now most consumers can only choose a compromise way, that is, install the system and frequently read and write files on the SSD with small capacity, and then put large files and games on the mechanical hard disk with slow reading and writing. The advantage of this is that compared with using only mechanical hard disk, our daily application system is very responsive in web browsing, viewing desktop files, etc., and the user experience is optimized without spending too much money, but the disadvantage is that the feedback of the system is still heartbreaking when reading and writing the file game program that starts the mechanical hard disk.

  butAMD StoreMI is to combine the HDD, SSD and part of the computer’s memory (up to 2GB of DDR4 memory) into a storage whole, and accelerate the HDD which was originally slow to read and write, so that we can fly quickly when reading and writing files on the mechanical hard disk..

  In our traditional mode of using computers, the file storage address needs to be managed manually by our users, but when AMD StoreMI is turned on, the system intelligent learning algorithm constantly optimizes the common file locations.Migrate frequently accessed files to the storage device with the fastest reading and writing speed..

  In fact, this function is similar to Intel’s Aoteng, which uses the devices with faster reading and writing as the cache of the devices with slower reading and writing to accelerate the devices with slower reading and writing. However, many consumers know that Aoteng has many shortcomings, such as occupying the M.2 interface and booting into the system before it can be used. So let’s take a look at whether AMD StoreMI technology has similar problems.

  This test platform adopts the combination of the flagship of the second generation Ryzen plus ASUS ROG C7H(WI-FI) and N hard disks for emergency use.

hardware platform
CPU+ motherboard AMD Ryzen 7 2700X+ASUS ROG Crosshair VII Hero (Wi-Fi) (X470 chipset) memory Zhiqi FLARE X 2400MHz 8GB×2 is set to 2666MHz. hard disc Samsung 860EVO 256GB
Yingchi Gamer 480GB
Western Digital Blu-ray Disc 2TB
Samsung 970EVO 1TB display card
Yingzhong GTX 1050TI
radiator Overclocking three Donghai X5
software platform
operating system Windows 10 official edition Graphics driver NVIDIA GeForce 390.65 WHQL BIOS version ROG-CROSSHAIR-VII-HERO-WIFI-ASUS-0509 Evaluation software
Hard disk reading and writing test:

CrystalDiskMark
AS SSD Benchmark
Anvil`s Storage Utilities
ATTO
Practical application test:
Game loading
start (the machine or engine)
File decompression
File transfer

  The main purpose of this test is to test whether the combination of mechanical disk and solid-state hard disk has a qualitative improvement in the reading and writing performance test and actual daily use of AMD StoreMI technology. Besides, it will also test the usability of this technology and analyze its advantages and disadvantages.

  First, we went to official website to download and install the software, and now official website has started to provide AMD StoreMI software downloads.

  There is nothing to say about the installation process. Although it is all in English, we just need to keep clicking Next, Next and Next. Near the end of the installation process, some users may pop up a warning, which means that some components of the software need to be installed with Java 1.7 or higher. Do you need to install it? Just point it out directly.

  After the installation, a shortcut to the software appears on the desktop. Obviously, the software has just been made, and there is no Chinese version. The dozens of pages of instructions for the software are also in English, which is really not very friendly to Chinese people. This needs to be spit out.

  Opening AMD StoreMI software is naturally in pure English. There will be two options displayed here. The first option is for users to have a shared hard disk of ssd and hdd, one of which has a system disk installed and the other is empty. Officials suggest users to install the system in the mechanical hard disk first. The second option means to build a StoreMI system without a system, and keep the partition and data of one hard disk, but not both hard disks..The third line, that is, the second option, is applicable when the user has three hard disks and wants to integrate two hard disks other than the system installation hard disk.

  For example, for example, my system is installed on the Galaxy Gamer 480GB, and I want to integrate Samsung 860EVO and Western Digital Blu-ray Disc through AMD StoreMI technology, so I chose the third option.

  Then it will ask the user whether the software can divide 2GB of memory as the accelerated cache of the merged hard disk. In order to test whether AMD StoreMI technology is really useful, we can choose here.

  We will soon see the prompt to create a new hard disk successfully.

  At this time, we open the disk management in my computer management, and we can see that disk 0 and disk 2 have no capacity, and they are merged into a new disk 4. Let’s simply call it AMD StoreMI hard disk first. Then let’s take a look at the performance of this new disk.

  In order to make the test results more intuitive, we also tested the reading, writing and practical application results of 860 EVO 256GB and 2TB of Western Digital Blu-ray Disc, and then we summed up the results of 860 EVO, Western Digital Blu-ray Disc and AMD StoreMI hard disk, and we can intuitively see whether this technology is useful.

AS SSD Benchmark test:

  Test summary:AMD StoreMI technology is really a new species for storage. In the traditional hard disk reading and writing test, we can see that AMD StoreMI hard disk has abnormal results in many tests. Let’s analyze them one by one. In terms of continuous reading and writing performance, the reading performance of AMD StoreMI hard disk is surprisingly high. You can still remember that when we used AMD StoreMI to create a new hard disk, we divided 2GB of memory as the cache of the new hard disk. According to this reading speed, we guess that the software is reading the speed measured by the data in the memory at this time. In terms of read response time, the read response time of AMD StoreMI hard disk is also bizarre, which can only be understood as that it takes a lot of time for the driver to find the read data in three different storage media (memory, SSD and HDD). Other reading and writing scores are more in line with expectations, far better than HDD, but slightly worse than SSD. Of course, testing with a single software doesn’t mean anything. Let’s continue testing.

CrystalDiskMark test:

  Test summary:Whether it is random reading or continuous reading, the performance of AMD StoreMI hard disk is still scary, but the performance of writing is not as good as that of pure SSD, and the test performance is consistent with that of AS SSD Benchmark.

DiskSpeedTest:

  Test summary:The relative performance of the three hard disks is basically consistent with the above software, but the reading performance of AMD StoreMI hard disk is not so off the charts.It seems that the software driver is not perfect., leading to different software test results are quite different.

Anvil`s Storage Utilities test:

Western Digital Blu-ray Disc 2TB

Samsung 860 EVO 250GB

AMD StoreMI hard disk

  Test summary: Anvil`s Storage Utilities can fully see the performance of a hard disk. The reading performance of AMD StoreMI here is still excellent, and the writing performance is slightly lower than that of Samsung 860 EVO.

ATTO Disk Benchmark test:

 
Samsung 860 EVO 250GB

Western Digital Blu-ray Disc 2TB

AMD StoreMI hard disk

  Test description:ATTO Disk Benchmark is a simple and easy-to-use software for detecting disk transmission rate, which can be used to detect the reading and writing rates of hard disks, USB flash drives, memory cards and other removable disks. It can monitor the reading and writing speed of storage devices for fragmentary files of various sizes. For example, a 4KB score is the reading and writing speed of many 4KB folders with a total size of 256MB. Theoretically, the more fragmented files, the slower the reading and writing speed of storage devices.

  From the test, it can be seen that AMD StoreMI has the highest efficiency when reading files with sizes of about 1 and 2MB, which can reach 7000MB/s, which is basically the reading and writing speed of memory, but it is strange that when the file size is larger than 2MB, the reading speed suddenly drops to around 4500 MB/s.

  Of course, the benchmark performance test can only reflect the theoretical performance of the hard disk, and we need to combine its performance in daily applications to draw a conclusion.

  Test summary:In various daily applications, AMD StoreMI hard disk is slightly inferior to Samsung 86 EVO 250GB in a file decompression test, and other performances are basically the same as Samsung 860 EVO 250GB. Let’s take a look at the stability of AMD StoreMI hard disk in transmission.

  After the test, let’s try to restore the hard disk. I have to say that this is the most troublesome part in a winter.

  We open the software of AMD StoreMI again. At this time, only the last option, Change Settings, can be selected. Because the original screenshot can’t be found in a winter, I will use the screenshot before AMD StoreMI hard disk was created as an auxiliary explanation. Please don’t kill a winter to sacrifice to heaven.

Pretend there’s a picture here

  At this point, we can click a Remove option, and the software will separate the two hard disks that have been fused together after clicking.And move all the data to HDD.

  This process is very long. This operation has not been completed until the end of work one winter. After about 3 hours, we can see that Disk 0 and Disk 2 are finally back.

  In addition, there is a quick way to remove StoreMI, that is, click Delete in Change Settings, so that the two disks will be restored to their original state at a fast speed, and of course all the data in them will be lost..

  In fact, AMD StoreMI is a technology that combines SSD and HDD into a hybrid hard disk through software. When we write a file, the system will first write the file into SSD, and then AMD StoreMI will intelligently judge whether the file is commonly used according to user habits.Keep the commonly used files in SSD, and the infrequently used files, such as audio and video, pictures, etc., will be moved to the mechanical hard disk when the disk is idle.. AMD official data also shows that when we replace SATA SSD with NVMe SSD, AMD StoreMI’s reading and writing speed will become the same as NVMe SSD.

New AMD StoreMI hard disk

970 EVO 1TB

  Then I tried it one winter, using Samsung 970 EVO 1TB and Western Digital Blue Disk 2TB to form a new AMD StoreMI hard disk, and the writing speed really became NVMe SSD level.

  We can also see that the reading speed of AMD StoreMI hard disk is very off the charts in the above test, which is probably the result of using memory to accelerate the new hard disk, but this is not very obvious in the actual application test, and the game loading speed is consistent with that of pure SSD.

  Conceptually, AMD StoreMI is a software that helps you manage disks and files intelligently.Put the commonly used software on SSD and the infrequently used software on HDD.Whether this software works or not actually depends on how intelligent it is. A smart housekeeper is a good housekeeper, and an unintelligent housekeeper is worse than nothing. This also means that this technology can be continuously improved through user feedback. Based on the above tests, in fact, the advantages and disadvantages of this technology are obvious, and we can list them separately.

  AMD StoreMI has three advantages, the most important of which is that it can intelligently help users manage file storage addresses, which is simply the gospel of lazy cancer patients, and many inventions that promote social progress in history are invented for lazy people; The second is that after this function is turned on, when I move files on this disk, I write them into ssd first, and then move them later. Then the file transfer is carried out at the transfer speed of SSD, and on the surface, the user seems to have a large-capacity solid state. Third, compared with Intel’s Opteron, we don’t need to buy additional hardware.

  However, the shortcomings of this technology are also obvious. If you use a relatively slag SSD and HDD to start this technology,If one day your SSD is scrapped, the data of your whole hard disk including HDD will be gone.; Finally, based on the above tests, we can find that the write performance of AMD StoreMI hard disk is slightly worse than that of the original pure SSD. No matter whether 860 EVO or 970 EVO is used, the performance of SSD will be partially lost. Finally, this technology is presented with the X470 motherboard. If you use the AMD 300 series motherboard and want to use this function, it will cost 19 dollars. At this time, consumers need to measure whether it is useful to themselves.

  Generally speaking, this technology is a good benefit for consumers who have purchased the X470 motherboard. If you have a reliable SSD, you can actually use this technology boldly. However, if you are not a user of the X470 motherboard, I suggest that you wait and see until this technology is more perfect. After all, it doesn’t even have a Chinese version of the manual, and it is still a very initial product.

A 24-year-old female rider’s "fast" life has made everyone do their best to survive.

  CCTV News: (Reporter Ren Jia)Who would be so strong if life were not easy?

  A while ago, Beijing ushered in windy weather, and the gust could reach 9 or so. There are many pictures on the Internet of riders struggling to walk in the gale. Some people stand up and fall down after being blown over by the wind … … For this scene, Yang Xue is familiar with it, because that day, she was also blown down by the strong wind on the way to delivery.

  With the development of China’s Internet, especially the mobile Internet, the take-away industry has made great strides. According to the Statistical Report on the Development of Internet in China, as of June 2019, the number of online take-away users in China reached 421 million, accounting for about half of the total size of netizens.

  The "lazy economy" has spawned various online ordering platforms, and the riders who send takeout have also emerged. In this industry where male practitioners are the majority, there are many female riders who are plain and thin, but they are no less than any male. According to statistics, out of every 100 riders, 10 are female riders, 5 of whom are post-90s, and 30% of the female takeout staff are single-king riders who take orders in the region.

  Yang Xue, a 24-year-old Beijing girl, is one of the few female riders.

  daily

  "On the windy day, there were a lot of orders." In Yang Xue’s impression, her cell phone kept ringing, and she didn’t have time to find a place to take shelter. Her car was blown down several times. This little girl, who is only 1.6 meters tall, can’t hold down the car at all. When the wind was the strongest, the resistance was so great that she had to stop at the same place and wait for the gust to pass before starting.

  Even so, the accident came. On the way to take the meal, a strong wind made Yang Xue, who was turning the corner, unable to escape, and even the car and people were blown down. The car hit his leg, and Yang Xue couldn’t move in pain. She wanted to call for help, but the phone was in the pocket in front of the car, and the car was holding her leg, so she couldn’t reach it at all. It was windy at night and there were very few pedestrians. She sat for a long time without seeing anyone passing by, and her legs were swollen. "I feel my heart is getting cold." Fortunately, the passing driver saw her and helped her up. After getting up, she couldn’t take care of her leg pain, so she hurriedly called her colleague and asked him to take the meal for delivery.

  Delivery is a hard job, and it takes a lot of effort to catch up with the time. Yang Xue sometimes starts work at 6 o’clock in the morning and works until 12 o’clock in the evening. Running upstairs and downstairs has become a daily routine. When you are busy, you can’t eat, and sometimes you can’t even drink water. Catch up with customers to buy several barrels of mineral water, which seems fragile, and she can only carry it upstairs one by one. Yang Xue’s husband is also a rider. Sometimes two people meet, because both sides are carrying meals in their hands, it is not convenient to take off their masks, just honking their horns or making faces at each other, and they pass by.

  Besides, security is Yang Xue’s biggest concern. Riders shuttle through the traffic every day, and if they are not careful, they are prone to traffic accidents. She once had a scuffle with a car for robbing the road, but fortunately, the person was fine, and the owner didn’t pursue it when he saw that the car was fine. However, her car was damaged and the guest’s soup was spilled, so she had to pay for the restaurant to make a new one.

  "I have hit cars, bicycles and electric cars. This is the third car I have changed." In fact, every rider has been repeatedly stressed that "you can’t run a red light" when entering the job. But running dozens of orders a day, with so many anxious customers, Yang Xue found it difficult to completely obey the traffic rules.

  customer

  Compared with physical fatigue, Yang Xue is more afraid of making things difficult for customers.

  Yang Xue’s sense of direction is not very strong. When he first started work, he was not very familiar with the route and surrounding communities. There are many high-rise buildings and dense communities in Beijing, so it is not easy to find them, and it is even more difficult to catch up with multiple names in the same community. On the day of the winter solstice, jiaozi’s best-selling food was slow, and it was too late for Yang Xue to pick it up. She came to the community according to the address of the customer’s order, but she couldn’t find it for a long time, and the customer couldn’t tell how to get there. Later, she made a video call with her husband and finally arrived at the delivery place under his guidance, but the order was overdue for 20 minutes. Knocking on the door, the customer didn’t accept her apology at all, and accused her completely.

  "Why did you come so late?"

  "How can I eat this jiaozi?"

  "Aren’t you supposed to send me this family for special delivery?" "No, sister, please listen to me."

  "You don’t have to explain, you should send it to my family!"

  For 20 minutes, customers kept blaming Yang Xue. In order to calm customers’ emotions and avoid getting bad reviews, Yang Xue can only keep apologizing to customers. "Elder sister, I really worked hard. I will definitely deliver the meal as soon as possible. I hope you understand me and don’t give me bad reviews." Coming down from upstairs, Yang Xue’s eyes were red, and when she came home to see her husband, tears of injustice and sadness could not stop flowing down.

  The only bad review in her takeaway career made her laugh and cry.

  After she delivered the meal ordered by the customer to the designated hotel, the customer said that she was taking a bath and it was not convenient to go downstairs to get the meal. Let her put it at the front desk. Subsequently, she got a bad review on the grounds that the delivery was confirmed in advance. Can’t communicate can’t explain, Yang Xue can only accept. For customers, this may be just a refreshing vent, but for riders, getting a bad review may mean a punishment and a heart injury.

  "In fact, most customers are very polite and will say thank you. Especially in bad weather, some customers will tell me not to worry when it is cold and slippery in winter, and send me a bottle of iced mineral water before leaving in summer. " These small actions have made Yang Xue truly feel that although life is not easy, there is warmth everywhere in the world.

  misfortune

  Delivery is not Yang Xue’s first job. She also worked as a cashier, a courier, a restaurant waiter and a car washer … … "Sending a courier is much harder than sending a takeaway!" It is necessary to start loading at 7 o’clock every day, catch up with the community without elevators, and carry it up one by one. Recalling the past, Yang Xue still remembers it vividly. "I have sent a big box of goods as high as my height. If I can’t move it, I will move it upstairs bit by bit." Because she lives far away, Yang Xue has to get up early every day, and once she fell asleep on the way to deliver the courier, causing people and cars to overturn on the side of the road.

  Although the work was hard, Yang Xue also gained sweet love. When she was a courier, she met her current husband, took care of her and cared for her, which made her feel the warmth of her family. Although she is a Beijinger, Yang Xue seldom goes back to Beijing in the past few years when she left home to work, which is what she regrets most.

  Because his parents divorced, Yang Xue grew up with his father. When she graduated from high school, she had a big fight with her father and left home. My father has high blood pressure and diabetes and has been in poor health. In recent years, Yang Xue, though caring, couldn’t get past the hurdle in his heart and didn’t want to go home.

  At the end of last year, my father went to the hospital for examination because of a bad stomachache. Advanced gastric cancer! Yang Xue couldn’t believe his eyes. She didn’t dare to tell her father the contents of the diagnosis, but his father seemed to perceive all this and told Yang Xue that if one day he was seriously ill, he wouldn’t be treated. He didn’t want to lie in the intensive care unit with tubes all over his body. Sick, Yang Xue hide not to live, she wanted to take her father to do chemotherapy, was rejected by his father, "don’t do chemotherapy! I don’t want to burden you, you have to raise children. Just take some medicine! "

  Since her father became ill, Yang Xue went to see her father after work every night, but after sitting for less than ten minutes, her father worried that it was unsafe for her to walk at night and "kicked her out". The disease developed rapidly. Half a year after the diagnosis, his father died, which made Yang Xue, who had lived with his father since childhood, extremely sad. When I was alone, Yang Xue always recalled that when I was a child, I fell on my father’s generous back and felt the warmth and greatness; On the wedding day, I saw my father turn his back and shed tears; In front of the delivery room, my father paced up and down anxiously … … She regretted her impulsiveness, because after that, there was no "dad" in her world.

  future

  Fortunately, the hard life didn’t crush the 24-year-old girl. Although her father is gone, she left her optimistic and cheerful personality to Yang Xue. In the eyes of colleagues, she is still the little "chatterbox" who loves to talk and laugh, but no one knows how much life pressure this smiling girl has suffered.

  During the more than one year of delivery, she experienced family changes, including car accidents, grievances and bad reviews … … But after tasting the hardships and bitterness of life, this 95-year-old girl is even more indifferent. If the heart is sunny, why worry about sadness? Life will always get better, and she always believes.

  Today, her daughter has become her biggest concern. My 3-year-old daughter is so attached to her that she doesn’t want to sleep every day and has to wait for her to come home. In Yang Xue’s eyes, a child’s smile is a good medicine to cure all wounds. Yang Xue can’t always be with her daughter because of the delivery job, which is what she feels most indebted to her children. What she fears most is that when she knocks on a customer’s door, she sees a child of several years old in the other person’s house. "When I think of my daughter, I always secretly wipe my tears when I go downstairs."

  Lu Yao wrote in "Ordinary World": "In fact, everyone’s life is a world, and even the most ordinary person has to fight for the world in which he lives."

  When Yang Xue is lying in bed, his mind will flash across a yearning scene: the family will sit around and chat, take the children out for a walk after dinner, watch the square dance, take off the tooling and go to the seaside to take a beautiful family photo … … Thinking about it, I fell asleep.

Economic vitality behind "small cell" based on acceleration data of 2023.

  There is a kind of fireworks, called small shops. Hundreds of millions of individual industrial and commercial households and small and micro enterprises spread all over urban and rural areas are "small cells" of the national economy and "a pool of spring water" to activate the socialist market economy.

  Small and micro markets have a large number of subjects and sufficient vitality.

  Recently, the statistics of the General Administration of Market Supervision show that as of January 2023, there were 170 million market players in China, including 114 million individual industrial and commercial households, accounting for about two-thirds of the total, driving nearly 300 million people to obtain employment.

  Breaking through 100 million households, accounting for two-thirds, and driving nearly 300 million people to work, these are amazing figures. In the large market with a population of more than 1.4 billion, roughly speaking, one in a dozen people is an individual industrial and commercial household. Uncle’s small restaurant on the street, big sister’s fruit stall in the farmer’s market, and aunt’s life supermarket downstairs … … In every corner of urban and rural areas, individual industrial and commercial households have mushroomed.

  No matter how small the enterprise is, it is the "life" in the market. Individual industrial and commercial households account for nearly 90% of the tertiary industry, focusing on wholesale and retail, accommodation and catering, residential services and other industries, which really enrich the "fireworks" of people’s lives. Small shops and shops contain large account books related to people’s livelihood and life, which are the "capillaries" of economic activities and have very important practical significance for stabilizing growth, promoting employment and benefiting people’s livelihood.

  In the past three years, China’s individual industrial and commercial households have gradually improved their adaptability and operational flexibility by increasing or broadening online channels, demonstrating the strength and resilience of the economic fundamentals.

  According to the enterprise survey data, from 2019 to 2022, the number of newly registered individual industrial and commercial households in China increased steadily year by year, and exceeded 20 million for the first time in 2021. In 2020, 2021 and 2022, the number of new registrations increased by 13.3%, 6.6% and 2.4% respectively. Although the year-on-year growth rate slowed down, the number of new registrations still increased steadily.

  Recently, China Small and Medium Enterprises Association announced the economic operation of small and medium-sized enterprises in China. In January 2023, the development index of small and medium-sized enterprises in China was 88.9, which was 1 point higher than that in December last year, and the increase rate reached the highest level in the past two years. Among them, the confidence of enterprise development rebounded, and the macroeconomic perception index reflecting the confidence of enterprises was 98.7, up 2.1 points from last month. Market expectations have been boosted, with a market index of 80.7, up 0.9 points from the previous month.

  In recent years, a large number of small and medium-sized enterprises and individual industrial and commercial households have faced many difficulties, but their confidence in development has not diminished. This confidence comes from its inherent resilience, from the struggle of operators, and more from the new opportunities brought by national development.

  Faced with new opportunities for development, small and micro market entities such as individual industrial and commercial households actively explore new technologies, new formats and new models, and become an important force for entrepreneurial innovation. According to the introduction of the General Administration of Market Supervision, in 2022, the growth rate of newly established individual industrial and commercial households in emerging service industries was strong. From January to August 2022, the growth rate of newly established individual industrial and commercial households in "scientific research and technical service industries" and "culture, sports and entertainment industries" reached 65.5% and 45.4% respectively. There were 5.112 million newly established "four innovations" (new technologies, new industries, new formats and new modes) economic individual industrial and commercial households, accounting for 37.6% of the total number of newly established individual industrial and commercial households, with a year-on-year increase of 1.0%.

  By the end of August 2022, there were 32.221 million individual industrial and commercial households in the "four new" economy, accounting for 29.4% of the total registered individual industrial and commercial households, an increase of 12.7 percentage points over 2012. The "new individual economy" such as webcasting and Wechat business e-commerce have emerged one after another, injecting new vitality into economic transformation and upgrading.

  Policies and measures to benefit enterprises "enrich blood" and "make blood"

  Revitalizing the vitality of individual economy is inseparable from the tax "blood transfusion for oxygen". In recent years, various regions and departments have also introduced a series of policies and measures to help the development of small and micro market entities such as individual industrial and commercial households, so as to help the poor accurately.

  In 2020, individual industrial and commercial households will be exempted from social security fees in stages, and individual industrial and commercial households will be allowed to delay the payment of personal income tax and social security fees for the current year.

  In 2021, China will increase the monthly sales of small-scale taxpayers, including individual industrial and commercial households, from 100,000 yuan to 150,000 yuan. For those individual industrial and commercial households whose taxable income does not exceed 1 million yuan, personal income tax will be halved on the basis of existing preferential policies.

  The implementation of the Regulations on Promoting the Development of Individual Industrial and Commercial Households in November, 2022 has improved the institutional measures for promoting development and protecting rights and interests, and provided all-round support for the development of individual industrial and commercial households in terms of registration, supply of business premises, funds, taxation, finance, social security, entrepreneurship and employment, community convenience and intellectual property protection. In the first month of the implementation of the regulations, there were 2,040,300 newly registered individual industrial and commercial households nationwide, an increase of 14.9% from the previous month, which effectively stimulated the entrepreneurial innovation vitality of individual industrial and commercial households.

  It is understood that in the tax and fee support policy in 2022, the most beneficial subjects are small and micro enterprises and individual industrial and commercial households, and the new tax reduction and fee reduction and tax refund deferred fees exceed 1.7 trillion yuan, accounting for about 40% of the total scale; In addition, nearly 80% of individual industrial and commercial households will not have to pay taxes in 2022. Judging from the situation of various industries, the newly added tax reduction and fee reduction and tax refund and tax deferral in manufacturing industry is nearly 1.5 trillion yuan, accounting for about 35%, which is the most obvious industry.

  Recently, the policy intensity has been continuously increased. The Office of the Leading Group for Promoting the Development of Small and Medium-sized Enterprises in the State Council issued "Several Measures to Help Small and Medium-sized Enterprises to Stabilize Growth and Adjust Their Structural Strength" (hereinafter referred to as "Measures"). In order to further promote stable growth and expectations, and strive to promote the structural strength of small and medium-sized enterprises, 15 specific measures were put forward to inject vitality into their development.

  The "Measures" clearly stated that the phased tax reduction and exemption policy due at the end of 2022 will be optimized and adjusted in light of actual conditions. In this regard, Sun Wenkai, deputy dean of the SME Research Institute of China Renmin University, said that this is actually a tax reduction and exemption policy for small and micro enterprises and individual industrial and commercial households; Secondly, it also provides tax relief policies and social security deferred payment policies for specific industries.

  Spring river plumbing duck prophet. The healthy growth of small and micro market entities such as individual industrial and commercial households is the resilience to promote high-quality development, and it is also a vivid annotation of China’s economic vitality.

5S general principles of media crisis public relations

Strategic weapon for crisis management

No manager is indifferent to organizational security issues, and no manager can guarantee that his unit will not have an accident. In addition, the society has entered the era of mass communication, and media reports have almost become the primary factor in social life. Once the incident appears, it will immediately become a hot topic of media coverage. If the media concerned make a mistake, the incident will soon turn into a real crisis, social shock and the organization will suffer heavy losses.

The strategy to deal with the crisis should become an organization’s strategic reserve, just like the weapons in the arsenal. When a crisis comes, you can fight with weapons. If you don’t have weapons, you can only sharpen your guns when you get cold feet, and failure is inevitable.

In the process of dealing with the crisis, crisis experts have summed up all kinds of useful knowledge, from principles to strategies, from strategies to behaviors. You Changqiao, a famous crisis public relations expert, summed up a set of crisis management principles, which are concise and to the point, and should be an effective weapon in the crisis management arsenal of organization managers.

1S

Shoulder the matter principle of taking responsibility

Once the incident was reported, the public immediately became highly nervous and paid close attention to it. At this time, the public has four psychological characteristics:

First, I believe in media reports, but I don’t believe in the speeches of the organizations concerned, and I am emotional;

Second, it is better to believe in it than to believe in it, and to presume guilt;

Third, eager for new information, chasing new information and thinking that the new is true;

Fourth, to generalize, to doubt and deny.

Beneath this emotional state of mind, there is hidden public calm value concern. What does the public really care about?

First, the interests of the victims, and thus the interests of the public itself;

Second, who is responsible for the interests of victims and possible victims.

In the public’s state of mind and value concern, the first principle for the organization concerned to deal with the crisis is to take responsibility, regardless of whether the organization concerned is responsible or not, whether the responsibility is light or heavy. Declaring responsibility is a moral obligation that an organization, as a member of society, must fulfill, and it is also the best choice for organizations to resolve the crisis. It can effectively and quickly calm the public’s excitement, avoid the danger of further intensification of the crisis, and create a good public opinion environment for solving the crisis.

The public is undoubtedly emotional, but this does not mean that the public is indiscriminate. The words and deeds of the organization’s courage to take responsibility will produce a good response in the public mind. This response is the most valuable support for the organization to properly handle the crisis, and it is also a solid foundation for the organization and its products and services to continue to survive and develop among consumers after the crisis.

Avoiding responsibility, the organization may be destroyed by the pressure of society; Take responsibility, the organization will be praised in the crisis and turn the crisis into a turning point for development. Therefore, it can be said that the organization concerned announced to the media, the public and consumers at the first time of the incident, which is the most important choice for the organization not to be destroyed.

2S

Sincerity principle of sincere communication

When the incident comes out, no one can change it, but everyone wants to change the views of the media, the public and the victims. The key is whose method is effective.

Only sincere communication can be effective, and any insincere practice can only intensify contradictions and trigger a greater crisis. So what kind of communication is sincere communication?

First, fully spread. The organizations concerned provide all possible means of communication to the media, the public, consumers and all people who are concerned about the incident, such as press conferences, live media interviews, online interaction, hotline calls, open letters, advertisements, text messages and other means of communication to ensure the public’s right to know.

Second, take responsibility. By using such means and tools of communication, the organizations concerned are not trying to justify, argue, shirk their responsibilities, blame others, express their grievances, bow and scrape, readily agree, please the society, etc., but to declare that they will bear the necessary responsibilities for the victims. The so-called responsibility, as a responsible member of the society, is a moral commitment to the victims and the whole society after the incident, and it is the social moral obligation that the organization should fulfill. This is a belief, not a utility.

Third, it is human. The truth is undoubtedly important, but in the process of event communication, the importance of audience feeling even exceeds the event itself. If the organization concerned blindly "speaks with facts" and ignores the inner feelings of the public, the organization will still be considered "insincere".

3S

Speed first principle

In the era of mass communication, any news-worthy event will be reported immediately after the event, even at the same time, and will soon become a hot spot of media attention, triggering public shocks and forming a crisis.

Therefore, if the organization concerned cannot announce the truth of the incident to the media as soon as it happens (as far as it knows), it will lose the best fighter to control the deterioration of the situation, and it will take a hundred times of efforts to save it in the future.

From the perspective of crisis management, it is the premise of crisis management to deal with the incident immediately and correctly; It is the core of crisis management to spread the incident immediately. The content of communication should not only be correct, but also the time of communication should be "immediately".

From the perspective of communication, the first 12-24 hours after the incident is the time when the news spreads fastest and the deformation is the most serious, and it is also the time when the audience is most anxious, most eager for information and most anxious. Every move of the organization concerned has been widely reported by the media, so adopting the right means of communication to spread the right content at the first time is almost equivalent to laying the foundation for successfully handling the crisis.

Not sleeping for 24 hours is totally worth it; Otherwise, you can’t sleep for 24 months.

4S

System system operation principle

At present, crisis management systems and crisis management systems are being established in all aspects, from national to local, from public administration to specific social organizations. This is an inevitable problem with the high development and high integration of social politics, economy and cultural life, that is, how to ensure the normal operation of a huge social machine, how to rescue an accident in a certain link and make it return to normal as soon as possible.

Crisis management is to ensure that the measures taken by the organizations concerned are timely, correct, consistent and in line with long-term interests. Every large organization, especially in the pharmaceutical industry, should establish a crisis management system to ensure that once a crisis occurs, the crisis resolution procedure will be started immediately and the system will operate to resolve the crisis.

Generally speaking, the crisis management procedure includes the following elements:

First, set up a crisis management team with the participation of relevant personnel, and the senior leaders of the organization are responsible for commanding and fighting continuously;

Second, implement special control within the organization to ensure internal stability and unified external information;

Third, do a good job in crisis communication and maintain benign communication and interaction with the media and the public;

Fourth, take decisive measures to solve the problem and treat both the symptoms and the root causes.

5S

Standard authority confirmation principle

It is easy to understand that an incident was reported and triggered a crisis. No matter how the organization explained it, the media and the public would not believe it. Who would believe a person suspected of being guilty and show that he is innocent? !

Are there any problems with the products, services or other things of the organization concerned, which caused the incident? Such problems can only be concluded by the competent government departments or the third-party authoritative organizations after careful investigation and study. Therefore, after the incident, the organization concerned only needs to solve the problem in good faith and wait for the authoritative conclusion. Any self-conclusion will not help, but will also anger the victims and aggravate the crisis.(Cheng Wuzheng)

Deep test drive Xingyue L: It is not recommended to buy it directly, but it is recommended to try it yourself.

[Cheyou Headline-CheyouNo.-Automobile Intelligence] As early as the day when Xingyue L made its debut at the Shanghai Auto Show, some people predicted that it would become the "explosion" this year; Judging from the actual sales performance, Xingyue L did not disappoint.

At the beginning of the month, Geely Automobile released its sales performance in August, and the Xingyue L, which was listed on July 20th, won the sales performance of 10,036 vehicles in the first natural month. Indeed, if we look at the entire SUV market, this data is still not enough to squeeze into the top 15 of the Federation list, but as a domestic model with a price range of 130,000-180,000 yuan, it can achieve sales performance comparable to that of a compact joint venture SUV at the same level. Xingyue L is still the only one.

In fact, the new media of automobile intelligence visited the Geely 4S store and found that most of the Star Yue L was still sold by "order". For the tight mid-high models, the waiting period was even as long as one month. So, why can Xingyue L sell so well? Aside from the "online celebrity" attribute, is it worthwhile for consumers to give up the joint venture SUV and choose it instead? In a recent test drive, the author finally found the answer.

Sufficient power, intelligent configuration plus points

Regarding the design of Xingyue L, I believe everyone is already very familiar with it, so I won’t go into details here. Comparatively speaking, unlike ordinary customers’ test drive, the test drive route is nearly 300 kilometers long and lasts for about 4 hours, covering complex road conditions such as urban areas, highways, rural roads and mountain roads, which can basically simulate all car use situations encountered by car owners.

If we use one sentence to describe the performance of Xingyue L in urban areas, I believe there is nothing more appropriate than the word "easy to drive". First of all, the steering wheel of Xingyue L is very light. For example, in the case of reversing at a low speed and frequent steering, it will not drag its feet at all, and even female car owners with relatively small strength can easily control it. In addition, when passing through a narrow road at low speed, the 360-degree panoramic image+transparent chassis function can be awakened, avoiding the collision of vehicles and driving more confidently.

Of course, if the stop-and-go in the urban area can only be regarded as a "side dish", the high-speed road conditions can be said to be a big test for a car. As far as the actual driving experience is concerned, even if the speed rises to 100km/h, the chassis of Xingyue L is still very solid. Even when passing through the deceleration device, the vehicle has no unnecessary bounce, and the comfort is absolutely remarkable. Unexpectedly, although the Star Yue L uses Goodyear tires that are biased towards sports properties, there is no obvious tire noise during high-speed driving, which shows that its sound insulation measures are still excellent.

In the face of a 100-kilometer-long high-speed section, of course, the blessing of intelligent assisted driving system is indispensable. The way to activate the Star Cross L assisted driving is very simple. Just turn on the assisted driving function in advance and press the "Constant Speed Cruise" button in the upper left corner of the steering wheel during driving, and the vehicle can enter the adaptive cruising state. At this point, the system can take the initiative to take over the vehicle and slow down when encountering obstacles or the speed limit is reduced, which can not only reduce driving fatigue, but also avoid speeding, which can be said to be the "gospel" for long-distance drivers.

In addition, the test drive route also includes a section of township road surface, which is rugged and even contains some gravel roads. However, this test drive is a 2.0T+8AT+ four-wheel-drive Xingyue L-top model. In the face of this road condition, it is natural that the stable and solid power output makes running a "bad road" a pleasure.

Finally, it is the highlight of the test drive process. After entering the mountainous area, vehicles will face many "stuck bends", and sharp turns and large-angle slopes will not only test the driving level, but also challenge the vehicle’s power system. Fortunately, Xingyue L’s 2.0T high-power engine has 238Ps horsepower and 350N·m torque, and its output power and response speed are excellent. In the words of friends, "Although most compact SUVs can drive up mountains, Xingyue L will obviously be more’ calm’".

Full of luxury, feel the leap.

For most families in China, which car to buy in the end is not a "one-person decision". Besides taking care of the driver’s feelings, the opinions of family members are also very important. In the process of test ride, the performance of Xingyue L is absolutely worthy of the word "excellent".

It is true that the interior of most joint venture compact SUVs has got rid of the criticism of "hard plastic", and the soft package on the center console and door armrest has improved the sense of grade. However, the interior of Xingyue L can be described as "luxury". The center console and the inner roof are made of a large number of suede materials, which makes the interior more warm. The leather package with stitching on the door and the wooden decorative board will also look more designed and give people a pleasing feeling.

Under normal circumstances, the co-pilot is the exclusive seat of the family "hostess", and Xingyue L is not stingy in configuration. There is a 12.3-inch screen in front of the co-pilot, which supports the manipulation of multimedia to play music and videos, making long-distance travel more fun; In addition, the (top) co-pilot seat also has the function of seat heating and ventilation, and supports six-way adjustment, so that passengers can find a more comfortable sitting position.

As for the size, the length, width and height of Xingyue L reach 4770/1895/1689(mm) respectively, and the wheelbase is 2845 mm. Although it is a compact SUV, its space strength can be comparable to that of a medium-sized joint venture SUV. In addition to the luggage of a group of four people can be easily loaded in the trunk, the "Erlang legs" can be easily tilted in the back row, which is completely out of the spatial level impression of the "compact SUV" in the impression.

It is not difficult to find that the "top match" of Xingyue L is only the "entry level" price level of the joint venture compact SUV, which brings the performance strength comparable to that of the joint venture medium-sized SUV, so it is not difficult to understand why it can sell so well.

tagOnce, some people compared French cars to "sweet dumplings", meaning "all the good things are in them". In my opinion, today’s Xingyue L is more like a "zongzi". Under the glamorous appearance, it still retains a "heart" full of sincerity. Therefore, although the Star Yue L is not as good as the joint venture model at the same level in terms of brand premium ability, I believe that anyone who has tried the Star Yue L will vote with their wallets. (Text/Cheyou car information)

Commercial streets that don’t rest, restaurants that don’t close … Guangdong has great economic potential.

  In Guangzhou at night, in addition to Midnight Food Store, where you can eat at any time, there is also a "24-hour bookstore" where the lights never go out. Greeting and sending, laughing and cursing have all disappeared, and the lights at 1200bookshop, Tianhe Sports East Road, Guangzhou, which is the first "24-hour bookstore" in Guangzhou, have never been extinguished. Nanfang Daily reporter Wu Weihong’s photo report

  No matter from industry reports or economic data, the activity of Guangdong’s night economy is in the forefront in China, and it has become an important force supporting Guangdong’s consumption upgrading and economic growth.

  From the commercial street that never stops, to the restaurant that never stops, and then to the factory workshop that never stops, Nanfang Daily reporters are divided into multiple ways, directly hitting the first scene of the vitality of Guangzhou, Shenzhen, Dongguan and other cities at night, and feeling the vitality of Guangdong cities at night.

  Commercial street without rest

  A street has an annual flow of 70 million people.

  "I didn’t expect Guangzhou to be so beautiful so late!" At 22 o’clock in the evening, Mr. Yuan from Yunfu couldn’t help but "show off" in the circle of friends after visiting the Beijing Road Pedestrian Street. The picture is the beautiful scenery of the Beijing Road Millennium Ancient Road ruins and the Big Buddha Temple at night.

  The green light at the intersection of Beijing Road Pedestrian Street lights up, and tourists from all over the world jostle shoulder to shoulder and walk in opposite directions. The traditional Cantonese-style riding downstairs, the lights of shops complement each other, and the tourists are constantly flowing.

  Beijing Road Pedestrian Street is the beginning of Guangzhou’s urban construction and a bustling commercial distribution center, and now it is the only place for foreign tourists to "punch in" for sightseeing in Guangzhou. On August 6th, Guangzhou Municipal Bureau of Commerce officially released "Guangzhou Night Consumption Map", which became one of the fifteen "Night Guangzhou" consumption landmarks.

  In front of the pedestrian street, there is a Guangzhou sightseeing bus waiting for guests on the roadside. According to the ticket seller, the sightseeing bus is divided into three tourist routes. The sightseeing bus at Beijing Road Pedestrian Street takes the Pearl River Night Line, and visitors can change to the Central Axis Night Line at Haixinsha.

  At 21: 20, the reporter boarded the last bus of the sightseeing bus and left the pedestrian street. The "small waist" alternating blue and red light show across the river attracted tourists’ eyes and camera lenses. An hour later, the reporter followed the crowd back to the pedestrian street, and half of the shops were still in normal business. The sign "Business as usual after 22: 00" was specially lit outside Yangzhonghui Mall in Guangdong.

  According to the data of Yuexiu District Government website, the daily average traffic of Beijing Road Pedestrian Street is 150,000 — 200,000 person-times, reaching 200,000 to 300,000 person-times on Saturdays and Sundays, and the annual traffic exceeded 70 million person-times.

  Shenzhen Nanshan Hi-tech Park is another scene. The nearby Gaobei Sixteen Creative Park is an exhibition hall during the day. At night, a stage is set up by the roadside, and wonderful performances are staged. Not far away, there are all kinds of local cuisines to attract pedestrians to stroll in the "open-air night market".

  "In recent days, the weather in Shenzhen has been continuously hot, and the cold beer and drinks in the store sell very well at night." Xiaomin, who works in a convenience store, has been working here for more than two years, 20-mdash; Between 22: 00 and 22: 00, the flow of people will increase, and the staff working in the science park will replenish energy and relax.

  Restaurants that don’t close

  At 10: 30 pm, the attendance rate is 80%

  Haiya Binfen City, located in Xin ‘an Street, Bao ‘an District, is one of the most densely populated areas in Shenzhen. Whenever night falls, people who get off work gather here to enjoy a rare leisure day.

  On weekdays, the busiest time in Haiya Colorful City is at night. Days of high temperatures, coupled with the summer vacation, many families bring their children to the business circle to enjoy dinner. In the restaurants on the fourth floor and the fifth floor, many popular shops quickly lined up outside.

  Jiaan village next door is brightly lit. At night, the most popular are barbecue shops and drink shops. In a stinky tofu shop that also runs barbecue, the reporter met Mr. Zhang who was waiting in line. "I’m from Hunan. This restaurant tastes good and I often visit it." In his eyes, Shenzhen is a city that never sleeps.

  "The sea breeze blowing slowly took away the pressure and fatigue of working during the day. It is very pleasant to meet friends here to get together, chat and listen to music." On the Happy Coast of Nanshan, Shenzhen, Miss Zhang from Nanshan Culture Company said that it is summer vacation, and there are movies suitable for children, as well as sea world and playground, which is very suitable for bringing children’s families to play.

  At 22: 30, the city entered the second half of the night, and the bar business in Haiya Colorful City began to flourish. The bar street on the first floor of Haiya Binfen City has an attendance rate of 80%. Mr. Li, who lives nearby, chose a seat and sat down. He said, "It’s still early. I made an appointment with a group of friends. On such a hot day, it is pleasant to have a beer with a few friends. After all, summer without beer is incomplete. "

  At the same time, half of the shops in Beijing Road Pedestrian Street are still open, and most of them have a attendance rate of 70% to 80%. There are seven or eight tables in Guangzhou Niuxiaozao No.6 Store, and occasionally a table is vacated and soon filled by tourists.

  A non-stop workshop

  The lighting rate of the industrial park reaches 90%

  In Huixing Industrial Park, located in Dalingshan Town, Dongguan City, it is still brightly lit at 21 o’clock in the evening. In the workshop, Li Fusheng and Peng Dahai are leading the team to intensively debug the intelligent production line of household appliances and overcome technical difficulties. Outside the workshop, trucks are waiting to transport the machinery and equipment produced by Huixing Zhizhi to the world.

  "Since the selected Dongguan ‘ Multiplication plan ’ After the pilot enterprises, morale doubled and orders doubled. Especially this year, our orders were very sufficient. Therefore, we were basically working overtime in the first half of the year. Since this year, the lighting rate of the entire industrial park has reached 90%. " Jude Zhong, chairman of Huixing Zhizao, said that taking the large-scale TV set assembly line of TCL Corporation Vietnam project as an example, the other party has strict requirements on product quality and delivery time. In order to ensure timely, quality and quantity delivery, workers gave up their rest time and took the initiative to work overtime to complete the delivery.

  In the five technology factories, the circuit board with the unique "ID card" printed on it "marched forward" along with the production line. When the circuit board "marched" to the scanning link of the code reader, the code reader made a "drip" sound. "This may be a defective product." Technician Xiao Wang picked up the problematic circuit board and scanned the QR code on the circuit board again. On-line platform can clearly query all links of raw material procurement, manufacturing and product transportation.

  "After online inquiry and backtracking of production links, we found that the problem appeared in the platen link." Xiao Wang picked up the walkie-talkie and said to his colleagues in the platen workshop, and it was already 0: 00 in the morning.

  Zeng Guoquan, chief executive officer of Wuzhi Technology, said: "It is normal for employees to work overtime. The production workshop of Wuzhi Technology is operating 24 hours a day. In order to maintain the normal operation of the workshop, employees are on three shifts."

  Planning and coordinating Qu Guangning, Zhang Zhichao, Zheng Jiaxin

  Reporter’s notes

  Night economy has become an important index to evaluate urban development.

  There are many indicators to evaluate the economic vitality of a city and a region, such as economic growth rate, corporate profits, the number of new enterprises, etc., but these are too far from life.

  As a result, another set of indicators has attracted more and more attention, and even become the reason why many young people choose cities: the number of movie screens, the coverage of 24-hour convenience stores, the number of first-line clothing brand stores, the driving time of the latest subway or bus, and the number and types of takeout … … It can be found that most of them are related to the night economy.

  Cities with better performance in these indicators represent richer consumption choices and better public services, which have a strong attraction to young people, and the arrival of more young people provides an indispensable force for urban development.

  Some economists once said: "The brightness of lights in a region at night is directly proportional to its GDP." Behind every lamp is a night consumption scene, and behind every consumption scene is a better and more diverse life demand, which brings more products and services to flow continuously at night.

  Consumption and production, intertwined at night in Guangdong, are rewriting many people’s daily lives and putting forward higher requirements for urban management.

  This kind of management is not only reflected in the maintenance of order in consumer places. Night economic prosperity needs to be supported by the developed tertiary industry, and the diversified tertiary industry is also a praise and embodiment of urban industrial diversity, tolerance and market activity. From this point of view, a city with a developed night economy not only reflects the strong vitality of the city, but also shows the optimization of the urban industrial structure, the strong sense of security of residents and the improvement of public services.

  Nanfang Daily reporter Wang Biao Ye Yongyin

  Mo Fan Peng Yuan

  Trainee reporter Huang Hongji Wang Chunyan

Collective dismissal of nurses: the professional dilemma of college nurses

Reporter Xia Jieyi Intern reporter Wei Zhaoyang

In June 2023, Li Li, a nurse from Inner Mongolia Stomatological Hospital (hereinafter referred to as "Stomatological Hospital"), received a notice from the hospital asking her to sign a resignation application. Lily feels expect the unexpected. She has worked in this hospital for three years, and hopes that she can continue to work. What makes Li Li feel suddenly is, "Party A in this resignation agreement is a property management company, which I have never heard of. At that time, the hospital leaders said that after signing this resignation agreement, they would give us a re-examination and solve the problem of turning positive. I didn’t think much and signed it immediately. "

Li Li told this magazine that she saw the recruitment announcement issued by the Stomatological Hospital in the second half of 2020. After registration, she passed the written test and interview and became a nurse in this public top three stomatological hospital. The examiner in the interview was the dean of the Stomatological Hospital at that time. She never knew there was another property company. Looking back now, the only thing that feels a little strange is that she didn’t remember signing any contracts when she joined the company. But in this Li Li’s past employment experience, it seems that it is not a big flaw. Before Li Li worked in a private dental clinic, there was no labor contract signed there. Moreover, she found out that some older nurses in stomatological hospitals did not have labor contracts.

What’s more, after joining the company, she was satisfied with the working environment of the hospital and felt that the working atmosphere was simple. "Every day, I came to work, and the cooperation with doctors was also very tacit, and there was no interpersonal problem." Compared with other public general hospitals, the working hours here are reasonable and the work intensity is not high, from eight to five. After working for three years, Li Li’s monthly income can basically reach six or seven thousand yuan, which is a good treatment in third-tier cities.

"I am very proud and cherish being a nurse in a top three hospital." Li Li said that three other nurses interviewed by Inner Mongolia Stomatological Hospital also expressed similar feelings. The only thing that makes the nurses feel the fly in the ointment is that the hospital has never paid them five insurances and one gold. "The old nurse in the hospital said that this is the rule here, so we will wait until it turns positive."

Li Li’s so-called "regularization" refers to signing a formal labor contract directly with the hospital. In the recruitment announcement issued in 2020, the oral hospital’s rhetoric about the treatment of nurses was vague: "Stomatologist posts enjoy the salary of Hohhot institutions and five insurances and one gold, while other posts are treated according to academic qualifications and other conditions." It has been Li Li’s expectation for three years to become a formal contract worker and enjoy the same salary as the staff. However, in June 2023, after she and more than 40 nurses signed the resignation application according to the requirements of the hospital, they failed to wait for the news of "turning positive", but waited for the notice of the hospital that "the contract will not be renewed when it expires".

The hospital told the nurses whose contracts expired that they were actually employees of Lido Property in Inner Mongolia, a third-party labor dispatch company hired by the hospital, and because the cooperation relationship between the hospital and the company was terminated, the nurses automatically "resigned". Subsequently, the hospital signed a temporary labor contract with the nurses. According to the contract, nurses can continue to work in the hospital until December 31, 2023, and they must leave when a new batch of recruited nurses enter the job.

Most of these nurses joined in 2020, but there are also some old employees who have worked for 5 years and 8 years, including many lactating mothers and pregnant women. They not only spent the growth period of rapid performance growth with the hospital, but also experienced the test of epidemic situation for 3 years. "I remember sending us to the community site for support in February 2022. On that day, it was MINUS 10 degrees Celsius, and the snow was very thick. We stood in the outdoor tent, repeatedly applying disinfectant and collecting nucleic acid, and our hands were frozen purple and unconscious. A colleague also fell into the problem of shaking hands, which has not been good so far. When the infection tide broke out in Hohhot, we were sent to the shelter for three months. In order to track the positive patients regularly, we often got up in the early morning to collect nucleic acids, and we could only sleep for three or four hours every day. Because of mental stress and lack of rest, a pregnant colleague also gave birth, and we were all heartbroken. During the epidemic prevention and control period, the hospital promised that we would solve the problem of turning positive when we came back. Why is it all different now? " Li Li felt cheated and thought that the reason why the hospital let them leave was unreasonable. She decided to ask the hospital for an explanation with other nurses.

Are nurses employees of a third-party labor dispatch company? On this point, both sides hold their own words. The hospital’s president, Da Mou, said that the nurses signed a labor contract with Lido Property Company in Inner Mongolia when they joined the company, and the hospital kept the contract evidence. Damou admitted that since the nurses joined the company, the property company has never paid five insurances and one gold. "We will urge them (the property company) to solve the problem as soon as possible, and the compensation will be compensated."

Several interviewed nurses told us that the so-called contract signed with the property management company was a contract with blank and unknown content after the hospital asked them to sign the resignation application in June 2023. After the resignation dispute, they obtained a copy of the contract from the hospital and found that Party A wrote "Lido Property Company in Inner Mongolia" and Party B’s post said "Care Worker". Nurses think that this is the hospital’s "stealing the column", and "our nurse’s practice certificates are all registered in the stomatological hospital. How can we change from nurses to nursing workers?"

Why did you end the employment of these nurses? Dean Damou explained that these oral nurses who were forced to leave their jobs were indeed "outstanding" in their usual work performance, and it was not easy to cultivate them. However, last year, the Hohhot Municipal Health and Wellness Committee (hereinafter referred to as the "Health and Wellness Committee") issued a regulation for all affiliated hospitals, requiring nurses who participated in the open recruitment examination to have a bachelor’s degree or above. "At that time, the nurses took part in the examination, which was not a formal examination organized by the hospital and controlled by the Health and Health Commission, but was organized by the property management company … We are also a tertiary hospital now, and people entering tertiary hospitals are required to take the examination. Most of these nurses are junior college and secondary school students. After the promulgation of the new regulations last year, it is a bit difficult for them to turn positive. "

According to the hospital, the relationship between these nurses and the hospital is labor dispatch rather than labor. According to the Interim Provisions on Labor Dispatch issued by Ministry of Human Resources and Social Security, China, employers can only use dispatched workers in temporary, auxiliary or alternative jobs; The duration shall not exceed 6 months, and the number of dispatched workers used by the employing unit shall not exceed 10% of its total employment. A lawyer who has served as a legal adviser to several hospitals and handled similar labor disputes told this magazine that nurses belong to the core position of the main business of hospitals and cannot be regarded as temporary, auxiliary or alternative positions. In addition, most of the nurses employed by Inner Mongolia Stomatological Hospital have worked for more than three years, accounting for nearly 17% of the total staff.

Inner Mongolia Stomatological Hospital, formerly known as "Hohhot Stomatological Hospital", was founded in 1985. It is located near the South Second Ring Road in Yuquan District, Hohhot, in the east of the First Hospital of Hohhot. It is a four-storey blue-and-white building, which is not very eye-catching, with only more than 230 employees in the hospital. Li Li remembers that when she was a student, this stomatological hospital was not well-known among nurses, and all the students from junior colleges went to large public general hospitals with better pay.

Six or seven years ago, Hohhot Stomatological Hospital embarked on the fast lane of rapid development. In 2017, it was approved as the "core unit of the National Center for Clinical Medicine of Stomatology", and passed the top three evaluation in December 2018, becoming the only public top three stomatological hospital in Inner Mongolia Autonomous Region, and was awarded the excellent performance appraisal unit of municipal institutions in the next year. According to the official website information of the hospital, the business volume of the hospital increased by 631.4% in 2020 compared with that in 2012. In the performance appraisal of the national tertiary public hospitals in that year, Hohhot Stomatological Hospital ranked 28th in the national tertiary public stomatological hospital.

Perhaps due to the rapid growth of business volume, Hohhot Stomatological Hospital started a wave of large-scale recruitment. According to its WeChat official account information, the hospital issued five recruitment announcements from 2018 to 2020, recruiting dozens of medical staff. At that time, nursing education only required junior college. Most of the nurses who were forced to "leave" this time entered the hospital in two large-scale recruitment in 2020.

Li Li was born in the countryside around Hohhot. Her father was a truck driver, her mother was a housewife, and her parents’ education level was less than junior high school. Li Li followed her parents to work in the city since she was a child, lived a poor life and rented a house. Her primary school and junior high school were both studying in Hohhot, but because she failed to settle down in the city, the senior high school had to go back to the county near her hometown to study, and in 2016, she was admitted to a junior college nursing major in Inner Mongolia.

Li Li chose nursing major at that time because of "good employment". According to the statistics of the National Health and Family Planning Commission (now the National Health and Hygiene Commission), by the end of 2015, the total number of registered nurses in China was 3.241 million, and the national doctor-nurse ratio was only 1∶1.07, which just reached parity, and there was still a great gap in the demand for nurses. At that time, the qualifications of nurses were mainly secondary school students and junior college students, and nurses with bachelor degree or above only accounted for 14.6%. Nursing major is an excellent choice for rural children with low education like Li Li. "I don’t have to worry about finding a job, I can go to a big hospital, and my income is stable."

But when Li Li graduated in 2019, the situation in the job market has changed. "I have signed up for several public top three hospitals, and the competition is particularly fierce. Hundreds of people compete for several positions. The most exaggerated one even recruits 20 people with more than 3,000 people." Li Li took part in three or four written tests in public hospitals, but failed to make the shortlist, so she had to work in a private dental clinic first.

Rollin Wang, another nurse who joined in the same period, recalled that in 2020, there were more than 70 nurses recruited in two batches, and their life trajectories were very similar-most of them came from rural areas in Inner Mongolia or migrant workers’ families in Hohhot, and graduated from technical secondary schools or junior colleges. In addition to the fresh graduates, there are some former graduates who have been employed in private dental clinics and township health clinics, and signed up after seeing the recruitment information of stomatological hospitals. It was through this channel that Rollin Wang successfully passed the written examination and interview, and became a nurse in this public 3A stomatological hospital.

"I felt very lucky at the time." Rollin Wang said that among the college students in the same period, only about 10% were able to go to public 3A hospitals. Compared with large general hospitals, stomatological hospitals are not high in work intensity, and there are almost no night shifts; Compared with private clinics, nurses will not be assigned sales tasks, there is no performance pressure, and their positions are more stable.

Working in a stomatological hospital, Rollin Wang often stops for a whole day, but because she likes it, she seldom feels tired. Her job is mainly to clean and prepare instruments, and provide timely assistance to doctors according to patients’ different conditions. Years of four-handed operation (the work of stomatology needs doctors and nurses to work together) have formed a solid tacit understanding with doctors in departments. "Basically, I can predict the next operation of doctors, and I can know what they need with one look."

As the only public top three stomatological hospital in Inner Mongolia Autonomous Region, there are a lot of tourists here. Many nurses recalled that during the three-year epidemic, the traffic of stomatological hospitals was still growing, and many patients came from other counties and cities in the province. "After 8: 00 in the morning, it is difficult to get the number. The waiting room is full from morning till night, and the doctors in the outpatient department have to work overtime for an hour or two every day to finish reading it." In the second half of 2022, due to the outbreak of the epidemic in Inner Mongolia Autonomous Region, the hospital stopped for about three months, but even so, Rollin Wang remembered that in 2022, the leader mentioned in his year-end speech that the hospital still made a profit of nearly 5 million, which was "rare among peers". Nurses recalled that during their work, their monthly performance income rose by nearly 1000 yuan every year.

Because they "cherish" this job, the nurses have been waiting patiently for the job. However, at the end of July and the beginning of August, 2023, Hohhot Stomatological Hospital passed the third-class review, and was upgraded from a municipal hospital to a provincial hospital, renamed "Inner Mongolia Stomatological Hospital". It was also around this time that the hospital leaders told the nurses that "the contract will not be renewed when it expires".

In October, 2023, Stomatological Hospital issued a new announcement on the selection of human resources service companies to undertake personnel recruitment and examination services. More than a month later, the hospital issued a recruitment announcement again, recruiting personnel with filing system, including 58 nurses, but requiring full-time undergraduate education or above. This made Li Li more worried about her future. She found it difficult to find another job as a nurse in a public hospital. "Most of our nurses are now in their 30s. I am old and the time has passed. I really don’t know where else to go. "

In the job market of nursing specialty, the water temperature has been changing. One of the most obvious changes is in the academic requirements.

After combing the recruitment announcements of contract staff in nine hospitals affiliated to the Health and Health Commission of Hohhot, we found that from 2014 to 2018, only one hospital required nurses to have a bachelor’s degree or above, but from 2019 to 2023, most hospitals upgraded the requirements of nurses’ academic qualifications to a bachelor’s degree, and the number of specialist registration positions was obviously limited. After 2023, all three hospitals that publish nurse recruitment information require a bachelor’s degree or above.

At the same time, the academic structure of nurses is also changing. According to the data of National Health Commission, in 2022, 30.4% of nurses in China had bachelor degree or above, while in 2015, only 14.6% had bachelor degree or above. The expansion of academic qualifications has brought about an overall rise in the hospital’s recruitment requirements for nurses. Many graduating nursing college students told this magazine that in the past two years, public top three hospitals in first-tier cities and provincial capitals have almost stopped recruiting college students. A college student in Guangzhou said: "In the past, three or four offer were randomly selected, but now the junior three can’t get in, and even the mental hospital in my hometown (Shantou) has to be an undergraduate."

A student from Fujian College told us that only 10% of the outstanding students in the class can find jobs in public top-three hospitals, and some students are diverted to ordinary public hospitals in small cities in the fourth and fifth lines, but half of them still failed to get an offer, and they were unsuccessful in exams in which thousands of people competed. Some students choose to continue to upgrade their academic qualifications, but cruelly, many hospitals will indicate in their recruitment announcements that they "do not accept undergraduate courses".

Some well-known hospitals have higher academic requirements for nursing staff than undergraduate courses. In November, 2023, the academic requirements for recruiting nursing staff in some positions in the Second Hospital of West China were Master’s degree, which caused public outcry. According to the data of official website of West China Second Hospital, as of December 2022, there were 1,600 nurses in the nursing department of the hospital, with a total of 1,295 undergraduate degrees, accounting for 81%; There are 107 graduate students, accounting for 7%, including 7 doctors.

In this dispute over nurses’ resignation, Da Mou, president of Inner Mongolia Stomatological Hospital, said that the Hohhot Health and Health Commission is taking the lead in solving the employment problem of these nurses, providing some posts in community hospitals, township health clinics and private stomatological clinics, and recommending nurses to compete for employment. However, many nurses said that they still want to continue to work in the stomatological hospital, which has both practical considerations and emotional needs. Rollin Wang expressed a sense of disappointment and anger at being abandoned: "We have survived the epidemic with the hospital and the top three review, but now we are forced to leave."

What puzzles these nurses who are caught in the resignation dispute is, is it true that their years of work experience in stomatology is not as valuable as their academic qualifications? Nurses are not "sophisticated" but more practical jobs. Should academic qualifications be used as a one-size-fits-all entry threshold?

Shao Dongsheng used to work in Beijing Stomatological Hospital, and now he is the director of Beijing Xinhe Dental Clinic, Prosthetic Department and Implant Department, with nearly 20 years’ experience. In his view, if a new nurse is not majoring in oral nursing or stomatology, but graduated from a general clinical major, it will take at least one to two years of training to become a qualified oral nurse: "A good oral nurse, you should know everything the doctor knows, the difference is that you can’t do it. Just say that pulling out a tooth, different dental conditions, what anesthetic to prepare, how much to use, what needles and instruments to use, you must be clear, you can’t wait for the doctor to say, otherwise it will prolong the tooth extraction time and aggravate the patient’s fear. "

Yuan Tian, a nurse who has worked in Inner Mongolia Stomatological Hospital for several years, is also one of the nurses who were forced to leave this time. After the contract expired, the hospital asked an experienced old nurse like her to stay for two more months and bring out the "new nurse". On one occasion, during tooth extraction, the patient swallowed and inhaled by mistake and went into anaphylactic shock. The new nurse was at a loss and almost missed the golden first aid time. "It’s just a work detail. It’s not easy to take a model for the patient, but it takes a long time to practice to take out a complete tooth model without making the patient sick and hurting his mouth."

In the interview with our reporter, many doctors in stomatology believe that the service level of nurses in this specialty is higher, and the service level is largely derived from the familiarity of the business, not the absolute level of education-the stomatology specialty requires doctors and nurses to operate with four hands, and the old nurses are familiar with the doctor’s treatment process and operating habits, but the new nurses are unfamiliar with the business, which will prolong the treatment time and reduce the sense of experience. "A very good nurse in our department is a college degree. After working here for five or six years, one person can top 10 people. When the doctor is busy, she will collect patients’ information and condition in advance, coordinate patients to go to different departments for examination, and give the most efficient plan according to the flow of people in the hospital. After the doctor finishes the treatment, she will also take the initiative to explain the precautions to the patient, and continue to observe and pay a return visit. But among young nurses nowadays, it is becoming more and more scarce to do this. " The chief physician of a public 3A stomatological hospital said.

China Hospital Talent Management and Discipline Management Committee is a think tank dedicated to the multi-dimensional connotation construction of hospitals. Its chairman Han Gendong and the nursing discipline health evaluation class Yang Mingying told this magazine that there are actually other solutions for experienced and outstanding medical staff with low academic qualifications, instead of repaying them across the board. Although in order to realize the positioning of "providing care for difficult and critically ill patients", the requirements of tertiary hospitals for nurses’ academic qualifications are generally higher, but for nurses with low academic qualifications who have been employed, they encourage hospitals to adopt the following strategies: "First, cooperate with relevant educational institutions to provide on-the-job education opportunities for medical staff with low academic qualifications, such as adult education, evening classes, self-study exams, etc.; Second, organize regular internal training, including professional knowledge, operational skills, communication skills and other content, to enhance their professional ability and comprehensive quality; Third, formulate appropriate professional title promotion policies to encourage low-educated medical staff to improve their own level. "

Damou, president of Inner Mongolia Stomatological Hospital, said that if nurses want to come back to work, the only way is to upgrade their academic qualifications and then participate in the open recruitment of hospitals. However, a "college-upgraded" nurse told this magazine that she had consulted the hospital personnel department about whether her education was qualified or not, but she was still rejected. "Personnel said that the first education must be a full-time undergraduate."

(At the request of the interviewee, Li Li, Rollin Wang and Yuan Tian are pseudonyms.)

China must be strong and agriculture must be strong.

China must be strong and agriculture must be strong.

  In the autumn equinox, China ushered in the fifth China Farmers Harvest Festival.

  On September 22nd, General Secretary of the Supreme Leader, on behalf of the CPC Central Committee, extended festive congratulations and sincere condolences to farmers and comrades working on the front of agriculture, countryside and farmers.

  General Secretary of the Supreme Leader stressed that Party committees and governments at all levels should thoroughly implement the major policies and decision-making arrangements of the CPC Central Committee on the work concerning agriculture, rural areas and farmers, strengthen food security, stabilize the basic agricultural sector, consolidate and expand the achievements in tackling poverty, solidly promote rural revitalization, and promote the realization of richer rural areas, happier lives and more beautiful rural areas. Farmers all over the country should actively participate in the practice of accelerating the modernization of agriculture and rural areas, so as to make life more prosperous and live in by going up one flight of stairs!

  According to the latest data, China’s autumn grain area exceeded 1.3 billion mu this year, and 246 million mu has been harvested at present. Autumn grain is growing well in most parts of the country, especially corn, which accounts for more than half of autumn grain output, is generally better than last year.

  In the past ten years, China has adhered to the road of connotative modern agricultural development, and promoted the transformation of agricultural development from relying on resource elements to innovation-driven, and agricultural modernization has reached a new level.

China must be strong and agriculture must be strong.

  "Now farming is very worry-free. I planted 12 acres alone." Looking at the rows of rice, Ou Bingde, a villager in Tucheng Village, Yuduo Town, Qianxi City, Guizhou Province, was full of joy.

  Old Europe’s "peace of mind" comes from the construction of high-standard farmland. In 2020, Yuduo Town built more than 2,000 mu of high-standard farmland, and leveled scattered fields and sloping fields into large fields and flat land. At the same time, flood drainage ditches and irrigation facilities were continuously improved, and tractor roads were repaired to the fields, and they were once again "alive" piecemeal.

  In recent years, Guizhou has taken the construction of high-standard farmland as an important starting point to consolidate the foundation of modern agricultural development, accelerated agricultural modernization, turned grain fields into "fertile fields", and laid a solid foundation for stable grain production and food security.

  "People don’t eat in the valley, and the valley is not born." At the end of 2020, General Secretary of the Supreme Leader pointed out at the Central Rural Work Conference that cultivated land should be protected like giant pandas.

China must be strong and agriculture must be strong.

  △ Jilin Province is located in the world-famous "Golden Corn Belt" and "Golden Rice Belt". On September 8th, rice in Baicheng, Jilin Province was harvested mechanically.

  Jilin Province has set up three core demonstration bases for the protection and utilization of 10,000 mu of black land, and Chenjiadian Village in Nong ‘an County is one of them. At present, patches of corn in the village are growing happily, waiting for the particles to return to the warehouse.

  In Chenjiadian village, the surface of the crop straw was exposed after leaving the field, and the soil structure was destroyed by repeated ploughing … … Over time, not only the grain production is reduced, but also the burning of straw brings environmental pollution.

  In order to increase grain yield, Chenjiadian Village has implemented no-tillage and sowing conservation tillage — — After the autumn harvest, straw mulching and returning to the field is equivalent to covering the black land with a quilt; Spring ploughing and direct sowing in the coming year will not only reduce wind erosion, but also enrich the soil fertility.

  In addition, Jilin Province raised the subsidy standard for conservation tillage from 55 yuan to 70 yuan this year, with an implementation area of 30.5 million mu.

  The relevant person in charge of the Ministry of Agriculture and Rural Affairs introduced that since the beginning of this year, China has strengthened the construction of farmland infrastructure, vigorously promoted the protection and improvement of cultivated land fertility, and increased grain production capacity.

China must be strong and agriculture must be strong.

  Cultivated land is the lifeblood of grain production. A series of effective measures have improved the level of cultivated land fertility and provided strong support for autumn grain production and harvest this year.

China must be strong and agriculture must be strong.

  Sometimes, the harvest has arrived.

  Harvesters and grain trucks shuttle back and forth in more than 1.2 million mu of corn fields in hua county, Anyang, Henan Province.

  In the soybean-corn banded compound planting field in Etuokeqian Banner, Erdos City, Inner Mongolia, harvesters are busy working, harvesting, separating and threshing soybeans … … … …

  "We should put the development of agricultural science and technology in a more prominent position, vigorously promote agricultural mechanization and intelligence, and insert the wings of science and technology into agricultural modernization." Four years ago, General Secretary of the Supreme Leader walked into the Sanjiang National Agricultural Science and Technology Park in Heilongjiang Beidahuang and sent a message to the vast number of agricultural scientific and technological personnel.

  Today, the contribution rate of China’s agricultural science and technology progress has exceeded 61%. As an important driving force, science and technology have changed the traditional mode of production.

China must be strong and agriculture must be strong.

  △ Staff of Huyang Smart Cycle Industrial Park in Lushan Township, Changxing County, Huzhou City, Zhejiang Province are scanning the digital chips on the ears of Huyang cubs.

  Lvshan Township, Huzhou, Zhejiang Province is "the hometown of China Huyang", and Huyang Smart Recycling Industrial Park is the main local Huyang breeding base. Relying on the intelligent management platform of Hu sheep, the technicians can know as well as how much feed a sheep eats and how much meat it grows in a day. There are 50,000 Hu sheep in the 320-mu breeding area, and 16 technicians can manage them.

  Shuangmiao Village, Qiaolin Street, Pukou District, Nanjing, Jiangsu Province, is an important vegetable producing area in the Yangtze River Delta. The plant factory here covers an area of 4,488 square meters, and only five people are needed to complete the long-term production work throughout the year. By means of hydroponics and intensive planting, the growth cycle of vegetables planted in the field for two months only takes more than 20 days, and the yield of the same area is more than 50 times higher than that planted in the field.

  A small mobile phone can easily manage the watering and fertilization of hundreds of acres of land and raise thousands of sheep … … New technologies such as 5G, Internet of Things and even blockchain have blossomed in many fields.

China must be strong and agriculture must be strong.

  Advanced science and technology, machinery and equipment and production methods are painting a happy new agricultural scene and playing a bumper harvest pastoral symphony on the vast countryside.

China must be strong and agriculture must be strong.

China must be strong and agriculture must be strong.

  △ On September 19, in Yangchan Village, Shexian County, Anhui Province, villagers were drying crops in front of the tulou.

  In the tulou group in Yangchan Village, Shexian County, Anhui Province, the villagers grabbed the fine weather and dried the crops — — Golden corn, orange pumpkin, light yellow walnut, fiery red pepper … … Presenting a colorful "autumn picture".

  Based on the beautiful harvest, the agricultural tourism is deeply integrated, attracting more and more tourists to enter the countryside.

  In Zhanqi Village, Chengdu, Sichuan, the western Sichuan dwellings with white walls and blue tiles are patchwork, and sightseeing in car ferry shuttles.

  In the online service hall of the characteristic industry of "Wonderful Battle Flag", many tourists are buying agricultural and sideline products and handicrafts. On the eve of the Spring Festival in 2018, when General Secretary of the Supreme Leader visited Zhanqi Village, he asked the inheritor of Tang Chang’s shoe-making skills how to make handmade shoes and bought a pair of handmade shoes.

  Tianfu Farming Culture Museum, Yili Old Street and the 18th Square in the countryside have become popular tourist attractions in rural areas. Pixian watercress, round root radish and other special products are deeply loved by the market, and "Sichuan Zhanqi Rural Revitalization Training College" has attracted a large number of students … … In 2021, Zhanqi Village received about 1.06 million tourists, achieving a tourism income of 46.69 million yuan, and embarked on a revitalization road of collective economic appreciation, agricultural production increase and farmers’ income increase.

China must be strong and agriculture must be strong.

  △ The children carried out research activities at the Smart Farm in Tayuanzhuang Village, Zhengding, Hebei Province.

  Tayuanzhuang, Zhengding, Hebei, is located on the Hutuo River.

  Four seasons picking garden, green agricultural products in smart farm, automatic production line in central kitchen, and tourism formats such as research and experience, modern agriculture has given Tayuanzhuang a new vitality.

  Nine years ago, when General Secretary of the Supreme Leader visited here, he emphasized that agriculture should be industrialized, old-age care should be marketized and tourism should be standardized.

  In 2019, the collective annual income of Tayuanzhuang Village exceeded 20 million yuan and entered a well-off society ahead of schedule.

  Tayuanzhuang didn’t stop there. In 2020, the Tayuanzhuang Tongfu Rural Revitalization Demonstration Park with a total investment of 2 billion yuan was completed, which promoted the deep integration of the primary, secondary and tertiary industries, the continuous extension and improvement of the industrial chain, the rapid development of related industries, and a new path of rural revitalization with pastoral gold became clearer.

  "It is conditional to expand the space for industrial value-added and efficiency-enhancing through the whole industrial chain and create more opportunities for employment and income increase." The General Secretary of the Supreme Leader pointed out that it is necessary to actively develop the agricultural product processing industry, optimize the industrial layout, promote the transformation of rural areas from selling original brand names to selling finished products, and leave more value-added income in the county.

  In order to improve the employment and entrepreneurship support policies and attract migrant workers, college graduates, retired military personnel and scientific and technological personnel to innovate and start businesses in rural areas, China has built more than 2,200 rural innovation and entrepreneurship parks and incubation training bases, with a total of 11.2 million people returning home to innovate and start businesses.

  At present, more than 8,000 agricultural industrialization consortia have been cultivated and established nationwide, which has improved the interest linkage mechanism, broadened the channels for farmers to obtain employment and increase income, and made agriculture a promising industry.

China must be strong and agriculture must be strong.

  The heavy harvest is written on the land of China and reflected in the hearts of villagers.

  "the five grains are ripe, and the family is full." Colorful farming culture condenses the surging power of Chinese civilization, and the struggling Chinese children make agriculture glow with vitality in the new era.

  Chief Producer Qian Wei Wang Shanshan

  Producer: Ou Zhang

  Producer Xing Lai

  Editor-in-Chief Ning Lili

  Editor Yang Caiyun

  Visual sense Jiang yuhang

  Proofread Cheng Yu

Actively explore the road of agricultural modernization with China characteristics —— The head of the Ministry of Agriculture and Rural Affairs answered a reporter’s question on promoting the establis

In July this year, the Ministry of Agriculture and Rural Affairs, the Ministry of Finance and the National Development and Reform Commission jointly issued a notice on the creation of agricultural modernization demonstration zones, and organized all localities to declare the creation of demonstration zones. On the basis of local declaration, expert evaluation and social publicity, a list of agricultural modernization demonstration zones in 2021 was formed, which was recently issued in the name of three departments. The reporter interviewed the relevant person in charge of the Ministry of Agriculture and Rural Affairs on the establishment of the agricultural modernization demonstration zone.

Q: Building an agricultural modernization demonstration zone is a strategic plan made by the State Council, the CPC Central Committee. Could you please talk about the background and significance of the creation?

A:After building a well-off society in an all-round way, China has embarked on a new journey of building a socialist modern country in an all-round way, and the focus of the work on agriculture, rural areas and farmers has historically shifted to comprehensively promoting rural revitalization. This is a great turning point in the work of agriculture, countryside and farmers, and we should adapt to this change in ideas, concepts and methods. General Secretary of the Supreme Leader has repeatedly stressed that without agricultural modernization, rural prosperity and prosperity, and farmers living and working in peace and contentment, national modernization is incomplete, incomplete and unstable. Promoting agricultural modernization is a long-term task and a process of continuous reform and innovation. It is necessary to build a demonstration zone for agricultural modernization, explore the promotion mechanism and effective ways, accumulate experience and find a way out.

The first is to explore the development model of agricultural modernization. China has a vast territory, and the situation varies widely from place to place, so it is impossible to promote agricultural modernization across the board and quick march. To create a demonstration area of agricultural modernization, we must cultivate a number of model areas by regions and types based on local resource endowments, industrial characteristics and economic and social development conditions, explore differentiated and characteristic development models of agricultural modernization, form a set of representative and replicable construction paths, policy frameworks and evaluation methods, and demonstrate and lead the accelerated development of agricultural and rural modernization in similar areas.

The second is to explore the support of agricultural modernization factors. Promoting agricultural modernization is inseparable from real money investment, which requires both government financial support and social capital participation. To establish a demonstration area of agricultural modernization, we must meet the requirements of the target modernization, give play to the role of financial funds, incite all kinds of social capital investment, and continuously introduce advanced factors such as people, land and money into modern agriculture to form a long-term mechanism for sustainable development.

The third is to explore an effective mechanism for promoting agricultural modernization. In the process of tackling poverty, we have explored and formed a set of effective policy systems, institutional systems and working systems, and formed extensive mobilization capabilities, which provided strong support for winning the fight against poverty. Promoting agricultural modernization is also inseparable from the extensive participation and joint efforts of all sectors of society. To create a demonstration area of agricultural modernization, we must establish an agricultural modernization work system that is promoted by the government, linked up and down, and supported by the society, focusing on key areas and key links, and constantly grasping them.

The fourth is to explore the realization path of agricultural modernization driving rural modernization. The problem of farmers in agriculture and rural areas is an inseparable whole, and agricultural modernization and rural modernization are also inseparable. To create a demonstration area of agricultural modernization, we must plan agricultural modernization and rural modernization as a whole, design and promote them as a whole, and make efforts to explore the optimization of industrial layout, infrastructure connectivity, public services and other aspects first, so as to achieve the effect of mutual promotion and effective linkage.

Q: This year, Document No.1 of the Central Committee proposed that about 500 agricultural modernization demonstration zones should be established by the end of the 14th Five-Year Plan. Excuse me, what are the considerations for the construction objectives and layout of the demonstration area?

A:In recent years, various localities have actively promoted the development of agricultural modernization, and a number of typical counties and cities with sound industrial system, perfect technology and equipment, active business entities and green and safe products have emerged, which have become the pioneering areas leading the national agricultural modernization. To implement the requirements of the central government’s deployment, it is necessary to establish agricultural modernization demonstration zones with counties as units and form a pattern of promoting agricultural modernization step by step.

In terms of the construction target, this year is the first year of establishment. The first batch will be 100, roughly 3-4 in a province, and strive to create about 500 by 2025. According to the idea of overall balance and giving consideration to all parties, we have designed basic indicators, policy indicators and competitive indicators. Among them, the basic indicators highlight the inclusiveness and ensure that there is at least one creation indicator in all localities. Policy indicators focus on ensuring the strategic orientation of national food security, adding one indicator to each of the 10 major grain-producing provinces such as Heilongjiang, Henan, Shandong and Jiangsu. Competitive indicators are selected by competition, which will be comprehensively selected nationwide and created on the basis of merit.

In the direction of creation, this year, priority will be given to counties (cities) with good basic conditions, and key support will be given to the establishment of agricultural modernization demonstration zones in the project locations such as advantageous industrial clusters, national modern agricultural industrial parks, and national rural industrial integration development demonstration parks. Starting from next year, we can gradually broaden the scope and choose counties (cities) with sufficient potential for agricultural modernization, large space, high enthusiasm of local governments and strong support, thus forming a situation of step-by-step creation and orderly construction.

In terms of construction layout, regional differences, development level and other factors should be considered as a whole, and agricultural modernization demonstration zones should be built by districts and classifications. In the northeast plain, Huang Huai Hai plain, the middle and lower reaches of the Yangtze River and other major grain producing areas, a number of demonstration areas focusing on the grain industry will be created. In the hilly and mountainous areas in the south and the areas with advantageous agricultural products, we will create a number of demonstration areas focusing on advantageous and characteristic industries. In the suburbs of large and medium-sized cities and developed coastal areas in the east, a number of demonstration areas focusing on urban agriculture and smart agriculture will be created. Create a number of demonstration areas focusing on efficient dry farming in the ecologically fragile areas such as the northwest, the areas along the Great Wall and the Qinghai-Tibet Plateau. In poverty-stricken areas, create a number of demonstration areas focusing on "small but refined" characteristic industries.

Q: We understand that the list of agricultural modernization demonstration zones in 2021 has just been published. Excuse me, what are the requirements for entering the demonstration area of the list, and what is the procedure for creating accreditation?

A:Judging from the work situation, all localities are very enthusiastic about declaring the establishment of agricultural modernization demonstration zones. The Ministry of Agriculture and Rural Affairs, the Ministry of Finance, and the National Development and Reform Commission insist on choosing the best among the best, highlighting key industries and key regions, and moderately tilting to the founding units that declare the grain industry and the "small but refined" characteristic industries in poverty-stricken areas. The demonstration areas entering the list generally have the following characteristics:

First, the production base is good. The agricultural production structure is optimized, and the advantages of leading industries are obvious, basically forming a production structure of overall planning of grain, farming, animal husbandry and fishery.

Second, the equipment level is high. The proportion of farmland with high standard for drought and flood protection is relatively high, the infrastructure such as farmland water conservancy, field roads and agricultural electricity consumption is relatively perfect, the mechanism of agricultural science and technology innovation and popularization and application is initially established, the level of agricultural mechanization is relatively high, and digital technology is widely used.

Third, the industrial chain is basically sound. A number of large-scale standardized agricultural product production bases have been built, with strong agricultural product processing capacity, logistics facilities taking shape, relatively complete industrial chain and high industrial concentration and integration level.

Fourth, the management system is relatively complete. The socialized service system is relatively sound, and the development quality of new business entities such as family farms and farmers’ cooperatives is relatively high, with a high level of intensification, specialization and organization, and small farmers are well connected with modern agriculture.

Fifth, the agricultural environment is friendly. The concept of green development runs through the whole process of agricultural modernization. Agricultural production is clean, the level of waste resource utilization is high, resource-saving and environment-friendly technologies are widely used, and green transformation and ecological development are basically realized.

Sixth, policy support is strong. Local governments are highly motivated and supportive, and have formulated innovative and practical policies and measures in land security, financial services, scientific and technological innovation and application, talent support, and county-level urban-rural integration.

In the accreditation procedure, we will carry out the accreditation in three steps according to the requirements of "creating before accreditation, strict evaluation and dynamic management". The first step is to select the list of agricultural modernization demonstration zones according to the procedure of "county-level government application, provincial-level department selection, provincial-level government approval and central department approval", and the current 100 counties (cities, districts) are the first list. In the second step, the Ministry of Agriculture and Rural Affairs, the Ministry of Finance and the National Development and Reform Commission shall, in accordance with the conditions for creation, organize a review and confirmation of the applicant’s creation unit every two years, and those who pass the review will be awarded the title of "National Agricultural Modernization Demonstration Zone Creation Unit". The third step, if the founding unit of the National Agricultural Modernization Demonstration Zone has achieved the standard of basically realizing agricultural modernization through hard work, it will be awarded the title of "National Agricultural Modernization Demonstration Zone" after acceptance.

Q: Agricultural modernization is rich in connotation and constantly changes with economic and social development, technological progress and productivity improvement. Excuse me, what aspects will the demonstration area focus on during the 14 th Five-Year Plan period to carry out the pilot test first?

A:Agricultural modernization has its inherent development laws and fundamental requirements. The 14th Five-Year Plan for Promoting Agricultural and Rural Modernization, just issued by the State Council, puts forward the train of thought, objectives and key tasks of agricultural modernization. At present and for a period of time to come, the demonstration area should aim at these objectives, tasks and work requirements, find a correct position, make a clear direction, focus on key points and make continuous progress.

First, strengthen the construction of facilities and equipment, and demonstrate and lead the agricultural facilities. Efforts will be made to improve the conditions of farmland facilities, strengthen the construction of high-standard farmland, and build irrigation and drainage facilities, greenhouses and other facilities to improve the utilization efficiency of water and soil resources. Promote the mechanization of the whole production process, accelerate the promotion of intelligent high-end duplex machinery, promote the integration of agricultural machinery and agronomy, facilities and equipment and breeding technology, and take the lead in the comprehensive mechanization of agriculture. Improve the cold chain logistics facilities of agricultural products, speed up the construction of facilities and equipment such as cleaning and grading, sorting and packaging, preservation and drying, and refrigerated transportation of agricultural products, and speed up the construction of a cold chain logistics network for storage and preservation that connects all aspects of production, processing and circulation.

The second is to promote the development of industrial agglomeration and demonstrate and lead agricultural parks. Optimize industrial layout, rationally plan production, processing, logistics, research and development and other functional sectors, and build a development pattern of "one county, one industry, one special park and multiple parks in groups". Innovate the operation mode, guide capital, talents, science and technology, information, land and other factors to gather in the park, and attract leading enterprises and supporting enterprises to concentrate in the park, forming a development model of "leading enterprises driving, supporting enterprises driving, industrial clusters linkage, and service departments promoting". Improve supporting services, focus on building public service platforms such as technology research and development, information sharing, inspection and testing, logistics and distribution, reduce enterprise costs and cultivate a good business environment.

The third is to build an industrial chain and demonstrate and lead agricultural integration. Cultivate multi-integration subjects, develop and expand family farms and farmers’ cooperatives, and support agricultural industrialization consortia led by leading enterprises, followed by family farms and farmers’ cooperatives, and widely participated by small farmers. Develop multi-type integration formats, develop primary processing, intensive processing and comprehensive utilization of by-products of agricultural products, promote the deep integration of agriculture with pastoral scenery, local culture, health care experience and sightseeing, and cultivate new industries and formats in rural areas. Innovate the multi-mode interest integration mechanism, guide the new agricultural business entities to establish a close interest linkage mechanism with small farmers, and promote the modes of "order acquisition+dividend", "farmers’ shareholding+guaranteed income+dividend by share" so that farmers can share more value-added benefits of the secondary and tertiary industries.

The fourth is to develop eco-circular agriculture and demonstrate and lead the greening of agriculture. Highlight environmental friendliness, strengthen the control of agricultural non-point source pollution, and innovate and demonstrate in the scientific use of agricultural inputs, promote the reduction and efficiency of chemical fertilizers and pesticides, and recycle agricultural wastes. Highlight ecological protection, strengthen agricultural ecological protection and restoration, build pastoral ecology, promote agricultural emission reduction and carbon sequestration, cultivate green and low-carbon agricultural industrial chain and enhance the value of agricultural ecological products. Highlight quality and safety, promote variety cultivation, quality improvement, brand building and standardized production, strengthen quality and safety supervision of agricultural products, and increase the supply of green and high-quality agricultural products.

The fifth is to accelerate the development of smart agriculture and demonstrate and lead agricultural digitalization. Strengthen the construction of information facilities, rationally deploy 5G and mobile Internet, and promote the intelligent transformation of agricultural water conservancy, logistics, processing and other facilities. Innovatively apply digital technology to promote the digital construction of the whole industrial chain such as agricultural production, processing, transportation, warehousing and trading. Set up digital application scenarios, explore the construction of intelligent animal husbandry, intelligent fishery, digital pastoral, etc., and promote the integration of agricultural production and management and informationization.

Q: It is necessary to gather resources and strength to create a demonstration area of agricultural modernization. Excuse me, what specific support measures will the relevant state departments take in the next step?

A:Compared with the rapid industrialization, informationization and urbanization, China’s agricultural and rural modernization has obviously failed to keep up, and the problem of "one leg is long and the other leg is short" is more prominent. In order to basically realize the "synchronization of the four modernizations" in three five years, agricultural modernization must catch up and speed up the short-board and short-leg, which requires strengthening the guarantee of creating factors in agricultural modernization demonstration zones.

First, make good use of existing capital projects. Coordinate and integrate the national modern agricultural industrial park, industrial clusters with advantages and characteristics, and the project funds for strengthening the town with agricultural industry, and focus on supporting the construction of demonstration areas. Under the premise of controllable risks, the qualified public welfare construction projects in the demonstration area will be included in the scope of local government bond support, and actively support all localities to use the land transfer income or income for the construction of the demonstration area.

The second is to guide financial institutions to support. Actively coordinate commercial banks, policy banks, insurance companies and other financial institutions, carry out financial docking demonstration zone activities, promote the tilt of credit funds and specialty agricultural products insurance to the demonstration zone, and increase medium and long-term credit support for investment and financing of agricultural and rural infrastructure in the demonstration zone.

The third is to encourage social capital investment. Give full play to the role of government investment funds, guide incubation, growth and innovative social capital investment projects, and support the construction of demonstration areas. Innovative use of PPP, industrial funds and other market-oriented means to attract social capital to build storage cold chain logistics, livestock manure resource utilization and other facilities. Encourage leading enterprises in agricultural industrialization to carry out docking and investment with demonstration areas.

The fourth is to strengthen technical support. Establish a technical cooperation mechanism between scientific research institutions and demonstration areas, set up expert technical teams, and carry out technical training to help demonstration areas solve specific difficulties in building industrial chains. Guide agricultural high-tech enterprises and scientific and technological innovation alliances to settle in demonstration areas, and promote the demonstration and application of new varieties, technologies and equipment.

Q: This year, the establishment of the agricultural modernization demonstration zone started. Excuse me, how to strengthen overall planning and coordination to ensure that all the work of creating agricultural modernization demonstration zones is carried out in detail?

A:The construction of agricultural modernization demonstration zone is a long-term systematic project, and it is also a process of continuous reform and innovation. We must improve the working mechanism, refine the practical promotion measures, and promote the construction of demonstration areas to achieve practical results.

The first is to grasp organizational leadership. Strengthen departmental communication and coordination, actively formulate support policies, and increase guidance services. Promote provincial departments to establish follow-up guidance, policy support, monitoring and evaluation mechanisms. Implement the main responsibilities of counties and cities, formulate a list of creation work, focus on key points, gather strength, and pragmatically and effectively promote the creation of demonstration areas.

The second is to create a design. Guide all localities to base themselves on the local development reality, clearly put forward the ideas, functional orientation and development goals of the demonstration area, systematically put forward specific tasks to promote agricultural modernization, plan a number of key construction projects in the demonstration area in depth, and scientifically formulate the "timetable" and "road map" for construction.

The third is to monitor and evaluate. At present, relevant departments are studying and formulating opinions on monitoring and evaluation of agricultural modernization demonstration zones, considering carrying out monitoring and evaluation of demonstration zone construction every year, regularly tracking the progress of dispatching demonstration zones, summarizing and analyzing the construction progress, work effectiveness and existing problems in time, and playing the role of "baton" in monitoring and evaluation.

The fourth is to grasp demonstration and promotion. Focusing on the development of grain industry, dominant and characteristic industries, urban agriculture, smart agriculture and high-efficiency dry farming, we will timely summarize and explore a number of typical cases with regional characteristics and clear directions, comprehensively use traditional media and new media, publicize and promote good practices and experiences in demonstration areas, and create a good social atmosphere.