Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".

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[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.

　　　　People’s Daily Online, November 8 (Xinhua) Not long ago, Peter Ho and supermodel Lin Jiaqi co-produced underwear ads for Filipino manufacturers, and the size of that penis attracted much attention. Peter Ho was questioned for making a fake because the penis was too majestic, and it was all repaired by computer. The brokerage company emphasized that it was a real bird. He said with anger and humor, "I am a real bird." But being said that the penis is too majestic, Peter Ho has been secretly cool for a long time.

　　　　According to Taiwan Province’s "China Times" report, one of Lin Jiaqi’s white underwear bulges a lot at the third point. Ilya said that Lin Jiaqi wore a flesh-colored thong when he photographed his underwear. The photo looks very bulging, which is purely a matter of lighting and angle.

　　　　Peter Ho was so popular that this underwear ads sought his endorsement for three years in a row. The girls beside him changed from mainland supermodels Lv Yan and Qu Ying to Taiwan Province supermodel Lin Jiaqi, and his social status soared. It is known that the new advertisement has a reward of NT$ 13 million.

　　　　According to reports, Peter Ho has been the spokesperson of the underwear brand for the third year. Before that, he filmed this advertisement with Lv Yan and Qu Ying respectively, and he almost met three beautiful women, but in 2006, he was most embarrassed when he filmed with Qu Ying. He said: "We knew each other before filming, but it was the first time that we were shirtless and photographed with her in underwear, and it was also because we had some wonderful feelings with Qu Ying, and Lin Jiaqi had cooperated in the catwalk.

Editor: Wei Liangchun

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The configuration performance of is a point that consumers pay more attention to. The strength of the car still needs to be understood before we know, so let’s take a look.

First look at the appearance of the sports version of plug-in hybrid, and find that the sports version of plug-in hybrid front face has improved the grade of the whole vehicle and looks very comfortable. Combined with simple and generous headlights, the design is more stable and atmospheric. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4597MM*1904MM*1727MM. The car adopts avant-garde lines, and the side gives people a very fashionable feeling. With large-size thick-walled tires, the shape is quite individual. In terms of the rear end, the rear end echoes the front end, the taillights are very simple and generous, and the overall shape is still very attractive.

Sitting in the car, I found that the sports version of the plug-in hybrid interior enhanced the visual elegance and the visual effect was very good. The car looks very good outside the steering wheel, and it is made of genuine leather, which makes it look a little more clean and refreshing. Take a look at the central control, and with the 11.4-inch touch-sensitive LCD central control screen, the interior style is impressive, which is in line with the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a personalized dashboard, which looks unique. The car adopts imitation leather seats, which are wrapped in place and the overall comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior ambient light and other configurations, and the configuration performance is passable and basically satisfactory.

After reading the above description, Xiaobian will make a summary. This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

　　Original title: 2023 Beijing Wenbo Creative Design Competition launched the new "870th Anniversary of the Capital" Wenchuang Circuit.

　　The 2023 Beijing Wenbo Creative Design Competition was launched on May 24th. In 2023, on the basis of continuing the three theme tracks of "Wenbowen Creative Derivatives Design Theme Track", "Twenty-four Solar Terms Cultural Creative Design Theme Track" and "Revolutionary Cultural Relics Creative Design Theme Track", the contest specially set up the innovative track of "Cultural Relics Creative Design Theme of Beijing’s 870th Anniversary" on the occasion of Beijing’s 870th anniversary.

　　With the theme of "cultural relics, creativity and life", this competition openly collects creative design works with the collection elements of museums in Beijing and the characteristics of Wenbo IP for outstanding national designers, cultural and creative enterprises and institutions and museums in this city through the way of "online collection+offline operation".

　　The four major theme tracks will be launched today. In the innovative track of "Creative Design Theme of Cultural Relics for the 870th Anniversary of Beijing’s Capital" newly established in 2023, participants will focus on the 870 cultural relics collections released by the Capital Museum, dig deep into their connotations in politics, culture, life, nationality and folk customs, and innovatively interpret the development and changes since the 870th anniversary of Beijing’s capital.

　　"Wen Bo Wen Chuang Derivatives Design Track" guides participants to absorb and transform the cultural connotation contained in the museum’s collection resources, and design cultural and creative products with aesthetic, cultural and practical values. "24 solar terms cultural creative design track" aims to interpret the charm of solar terms culture through the innovative design of 24 solar terms culture in cultural and creative works. Based on the advantages of Beijing’s revolutionary cultural relics protection units and the list of revolutionary cultural relics issued by the Municipal Cultural Relics Bureau, the "Revolutionary Cultural Relics Design Track" focuses on the red course, revolutionary spirit and new look of the times, taking into account historical facts and innovative forms, and tells a good revolutionary story.

　　The contest is divided into three stages: registration, competition evaluation and results display, which will last until December. It is worth noting that this year’s competition encourages museums and social resources to jointly sign up for the competition, enriching the needs of museum cultural and creative industries and promoting the utilization and authorized development of museum cultural resources. In terms of operational mechanism, the Municipal Cultural Relics Bureau will speed up the grading, batch, classified release and authorization of IP creation and creative design achievements of museum collections, and promote the market transformation, cultural and creative space and the achievements of brand series cultural and creative products. (Li Qiyao)

Jing Ji Guan Fa [2023] No.27

Working Committee, CMC agencies, functional agencies in the district:

　　The implementation plan for the reform of "one license and multiple addresses" for food chain enterprises in Beijing Economic and Technological Development Zone is hereby printed and distributed to you, please earnestly implement it according to the actual situation.

Administrative Committee of Beijing Economic and Technological Development Zone　　　　

October 17, 2023　　

Beijing Economic and Technological Develooment ZoneImplementation plan of "one certificate and multiple addresses" reform in food chain enterprises

　　In order to implement the requirements of "Beijing Implementation Plan for Comprehensively Optimizing the Business Environment to Help Enterprises Develop with High Quality" (Business Environment Version 6.0), further deepen the reform of "streamline administration, delegate power, strengthen regulation and improve services" and promote the convenience of examination and approval in the food business field, this implementation plan is formulated in combination with the pilot situation of the previous reform and the reality of Beijing Economic and Technological Development Zone (hereinafter referred to as "Economic Development Zone").

　　I. Work Objectives and Requirements

　　Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 20th Party Congress, and based on the credit of market entities, further deepen the reform of "one license and multiple addresses" by optimizing service processes, improving the efficiency of examination and approval, strengthening supervision and management, promote the simplification and convenience of examination and approval of food chain stores, promote the "second batch" mode of cloning stores, greatly shorten the examination and approval time limit, realize the integrated examination and approval and management of food chain stores, and build a government and society.

　　II. Definition and scope of implementation

　　(1) Definition

　　The reform of "one license and multiple addresses" as mentioned in this plan means that for food chain enterprises that have reached certain standards in procurement and distribution, operation management and quality control, when they operate one or more direct-operated stores in the Economic Development Zone, the examination and approval department will "batch" them according to the credit situation.

　　The examination and approval department issues the "Comprehensive License Qualification Certificate" to the food chain enterprises that meet the requirements, and records the business license information of all direct-operated stores in the region.

　　(II) Scope of implementation

　　The reform area of "one certificate with multiple addresses" covers Yizhuang New City (225 square kilometers). The application for "one certificate with multiple addresses" shall be initiated by a food chain operation enterprise and meet all the following conditions:

　　1. The food chain enterprises set up new direct-operated stores in Yizhuang New Town or change or extend the existing direct-operated stores;

　　2. The food chain enterprises are registered in Beijing, and there are more than 10 direct stores in Beijing;

　　3. Use a unified trade name (shop name), implement unified procurement and distribution, and standardize business management in Beijing, and have a sound quality management system and professional management team;

　　4. The business items, process layout, equipment and facilities between the direct stores and the food chain enterprises, and between the direct stores are the same or similar;

　　5. Food chain enterprises shall meet the basic conditions for engaging in food business as stipulated in the Food Safety Law of People’s Republic of China (PRC), the Measures for the Administration of Food Business License and the Measures for the Administration of Food Business License in Beijing (for Trial Implementation).

　　For large-scale and above catering operators, central kitchens, collective dining distribution units and other main formats that undertake group dinners, enterprises with high risk levels and poor credit feedback from regulatory and law enforcement departments, enterprises with serious bad credit records or enterprises that have made false promises and their credit has not been repaired, the reform of "one license and multiple addresses" is not applicable.

　　Where national laws, regulations and rules clearly stipulate, such provisions shall prevail.

　　Third, the handling process

　　(1) Application and qualification examination

　　In accordance with the principle of voluntariness, food chain enterprises apply for the qualification of "one license and multiple addresses" through the online "one license and multiple addresses" area or offline government service hall of Beijing Municipal Affairs Service Network (the government website of Economic Development Zone), and the examination and approval department will review the basic situation, standardized operation and management, food safety management system and public credit of the enterprise according to the relevant requirements of this scheme. When necessary, the examination and approval department may request the local market supervision department to assist in providing supervision and law enforcement information as a review reference. Food chain enterprises can apply for qualification separately, or they can apply at the same time when they newly open, change or extend direct-operated stores.

　　(two) issued a "comprehensive license qualification certificate"

　　After passing the qualification examination, the examination and approval department will issue the Comprehensive License Qualification Certificate to the food chain enterprises, and grant them the qualification of "second batch" when opening direct-operated stores or changing or extending existing direct-operated stores in the region. In principle, the validity period is 5 years, and it will be adjusted timely with the validity period of the food chain enterprises’ licenses and the promotion of reform. For food chain enterprises that have not applied for qualification examination or failed to pass the examination, they shall still be handled according to the general licensing procedures.

　　(3) Newly opened/changed/extended direct-operated stores

　　Within the validity period of the Comprehensive License Certificate, food chain enterprises can choose the general license method or the "one license and multiple addresses" method to handle the change and extension of new or existing direct stores in the region. When the "one license and multiple addresses" method is selected, the examination and approval department will implement the "second batch" through prior technical guidance, and record the information of direct stores in the QR code of the Comprehensive License Qualification Certificate.

　　(4) Trustworthy verification

　　The examination and approval department shall, within 20 working days from the date of granting the license, carry out on-site inspection of newly opened, changed (business scope) or extended direct-operated stores, focusing on checking whether the actual situation of food business is consistent with the contents of the declaration and whether the food business conditions meet the requirements. If there is any discrepancy with the contents of the declaration, it shall be ordered to make rectification within a time limit. If it fails to meet the requirements after rectification or refuses to make rectification within the time limit, the licensing decision of the direct-operated store shall be revoked; If an administrative license is obtained by cheating or other improper means, the licensing decision shall be revoked directly. To make a cancellation decision, it is necessary to adjust the store information in the QR code of the Comprehensive License Qualification Certificate. Unified filing management shall be implemented for all materials formed in the process of "one certificate with multiple addresses".

　　(E) the implementation of a number of reform measures superimposed

　　The qualification examination of food chain enterprises and the "second batch" examination decision of direct-operated stores shall be included in the scope of the "Chief Examiner". The examination and approval department carries out qualification examination and trustworthiness verification, and uses the "cloud reconnaissance" method to improve the examination and approval efficiency; The business license of a direct store and "one license and multiple addresses" can be handled simultaneously to realize "license joint office". If a number of reform measures are superimposed, the materials will be promoted to be reused and the application materials will be streamlined to the greatest extent.

　　(VI) Linkage of examination, management and execution

　　To strengthen data sharing, the examination and approval department shall promptly push the handling of "one license and multiple addresses" to the post-event supervision and law enforcement departments, which shall carry out supervision and law enforcement work on direct-operated stores in accordance with the relevant requirements of food business management norms; For all the direct-operated stores opened by food chain enterprises in the area, the supervision and law enforcement departments regularly carry out joint inspections. If there are major operational risks in the work, they should promptly inform the examination and approval department, and if other areas are involved, they should also inform the local market supervision department.

　　(VII) Risk credit supervision

　　Food chain enterprises have major risks, serious dishonesty, major illegal acts, major social adverse effects, etc., which are not suitable for the reform of "one license with multiple addresses" or cannot meet the conditions stipulated in this scheme, their "one license with multiple addresses" qualification will be cancelled and the "Comprehensive License Qualification Certificate" will be withdrawn. Relevant information is pushed to the regulatory, law enforcement departments or local market supervision departments.

　　(8) Alteration, extension and cancellation of the Comprehensive License Qualification Certificate.

　　1. change. If the information on the face of the certificate changes, the examination and approval department shall issue a new certificate for it. If the main format and business items of a food chain operation enterprise are changed, the qualification examination shall be re-conducted.

　　2. Continuation. Food chain enterprises can apply for qualification renewal 30 working days before the expiration of the "Comprehensive License Qualification Certificate". Those who fail to apply within the time limit need to re-examine their qualifications.

　　3. Write off. Applicants can apply for cancellation. If the food chain business enterprise fails to apply for the extension of the "Comprehensive License Qualification Certificate" at the expiration of the validity period, the examination and approval department shall cancel it and inform the relevant supervision and law enforcement departments.

　　If the substantive contents such as the layout of the process flow of food chain enterprises change, which may affect the implementation of the reform of "one license and multiple addresses", it shall promptly inform the examination and approval department and handle it in accordance with the above-mentioned relevant processes.

　　Fourth, the job requirements

　　(a) to strengthen publicity and guidance, and actively promote the implementation. All departments should attach great importance to it, take effective measures, do a good job in policy propaganda and guidance, and steadily and orderly promote the implementation of "one certificate with multiple addresses".

　　(two) the implementation of job responsibilities, according to the law and orderly progress. The administrative examination and approval bureau should earnestly assume the main responsibility of the reform work and steadily push forward various reform tasks in accordance with the time sequence. Constantly improve the reform content and ensure that the reform measures are implemented.

　　(three) do a good job of communication and coordination, timely summary and evaluation. Do a good job in communication and coordination in the process of reform, and summarize in time according to the progress. The relevant departments should strengthen the training of relevant personnel, do a good job summary in time, and evaluate the implementation effect.

　　V. Supplementary Provisions

　　This plan was formally implemented as of the date of promulgation, and the Implementation Plan of Beijing Economic and Technological Development Zone on the Pilot Reform of "One Certificate and Multiple Access" for Food Chain Enterprises (JJTG [2022] No.58) was abolished at the same time.

CCTV mobile TV business is operated by Beijing Yi Orange Tianxia Technology Co., Ltd. (referred to as "CCTV Yi Orange"), a wholly-owned subsidiary of CCTV International Network Co., Ltd. CCTV Easy Orange is the only authorized operator of CCTV’s mobile TV integrated broadcast control license and content service license. It is the only business export of mobile TV, mobile phone reading, mobile phone music, mobile phone animation and games with operators in CCTV and its affiliated companies, and is responsible for the construction and operation of related businesses.

CCTV mobile TV service was officially launched in December 2006, and it is committed to building the largest cross-media interactive mobile TV station in China. Approved by the State Administration of Press, Publication, Radio, Film and Television, the broadcast name of CCTV mobile TV integrated broadcast control service is "China mobile video"; The broadcast name of the content service is "CCTV Mobile TV". At present, CCTV mobile TV business has cooperated with all the three major domestic operator platforms to build the largest and most advanced mobile TV integrated broadcast control platform in China, which integrates the functions of content production and broadcast, source switching control, terminal adaptation broadcast and operational security guarantee. CCTV mobile TV service widely and comprehensively spreads CCTV programs to mobile terminals such as mobile phones and tablet computers through the mobile Internet, providing the most authoritative, convenient and beautiful video viewing service for domestic and foreign end users.More > > >

　　

　　The shortcut key of computer desktop refresh can update the data of the page where the current page information is located. There should be many small partners who don’t know that refresh also has shortcut keys. Yesterday, I went to see it, and today, I sorted out the introduction of computer refresh shortcuts for everyone. There are more than one kind, all of which are very simple. It can be realized with a keyboard. Friends who are unclear and need it can come and learn about it.

　　Which is the shortcut key for computer refresh?

　　1. The first method is also the most commonly used and simplest method. Right click the mouse — Select "refresh".

　　2. The second method uses the mouse to directly click on the lower right corner of the computer (the small square next to the date).

　　3. The third method is to use shortcut keys to refresh, and directly press "F5" on the keyboard to refresh the desktop.

　　4. The fourth method is also a shortcut key. Press and hold the "Window key +D letter key" to refresh the desktop.

　　5. The fifth method is to right-click the "taskbar" of the computer with the mouse — Show Desktop (s).

　　All the above content is the specific content introduction of which computer refresh shortcut key is provided by IT Encyclopedia ~ I hope IT will be helpful to everyone ~ There are more exciting contents to pay attention to this site, and IT Encyclopedia thanks you for reading!

　　Editor’s note:When winter comes, many people will feel freezing, freezing their hands and feet. How can they spend a warm winter? Of course, it is a tonic! Today, People’s Health Network will discuss with you how Kan Kan uses health-preserving recipes to help him get rid of the cold and warm the winter.

　　Ginger sugar and suye drink to prevent colds

　　3 grams of ginger, 15 grams of brown sugar and 3 grams of perilla leaves are taken; Wash ginger, cut it into filaments, put it in a cup with perilla leaves, add brown sugar, brew with boiling water, cover the cup and stew for 10 minutes, and take it while it is hot, twice a day.

　　Among the prescriptions, Perilla leaves are pungent and warm, which can dispel cold, relieve muscle surface, disperse stagnant lung qi and regulate qi. It can treat wind-cold colds with aversion to cold and fever, headache and stuffy nose or cough and chest tightness, and gastrointestinal colds with nausea, vomiting, stomachache and abdominal distension. Compatibility with ginger can enhance the efficacy of relieving exterior syndrome and dispelling cold. Brown sugar is sweet and warm, which can not only warm the middle and dispel the cold, but also help the perilla leaves and ginger to spread out in the cold outside, and can also be used as a condiment to relieve the spicy and bitter taste.

　　In addition, this prescription has a certain effect on those who have nausea and vomiting during pregnancy, those who have abdominal pain and nausea after eating fish and crabs, and those who have vomiting and diarrhea due to cold in their stomachs. After suffering from heavy rain, ice and snow, cold wind and wet water, soaking a cup of ginger sugar and suye drink can also prevent colds. It should be noted that people who have internal manifestations of damp heat such as heavy fatigue, drowsiness, fullness in the chest, loss of appetite, and sticky stools should not take it.

　　Danggui Ginger Mutton Soup Warming the Middle and Tonifying the Blood

　　250g of mutton, 15g of angelica and 30g of ginger are taken; Washing mutton, cutting into pieces, blanching with boiling water, and draining; Angelica sinensis and ginger are washed with clear water respectively, and ginger is sliced; Stir-fry ginger in the pot for a while, then pour in mutton and stir-fry until the blood is dry, then put it in a casserole with Angelica sinensis, add appropriate amount of boiling water, and after boiling with high fire, use low fire for 2-3 hours and season.

　　Danggui Ginger Mutton Soup is from The Synopsis of the Golden Chamber by Zhang Zhongjing, a medical sage in the Eastern Han Dynasty. Among the prescriptions, Angelica sinensis has the functions of nourishing blood, regulating menstruation, promoting blood circulation, removing blood stasis, relieving pain, moistening intestines and relaxing bowels, which is characterized by nourishing blood and promoting blood circulation without hurting blood, and is the first essential medicine for regulating menstruation and enriching blood. Mutton is warm, warming the middle energizer, tonifying the kidney and essence, stimulating appetite and strengthening the body, dispelling cold and removing dampness, and the compatibility with Angelica sinensis enhances the power of tonifying deficiency and warming yang, which not only enriches blood but also relieves pain. Ginger is warm and scattered, which helps mutton to disperse cold and warm the stomach, and eliminates the smell of smell. The three herbs are used together, with simple composition, remarkable effect and unique flavor, and have the effects of warming the middle warmer, enriching blood, regulating menstruation and dispelling cold.

　　This prescription is especially suitable for people with physical deficiency and cold symptoms such as pale face, cold hands and feet, and long urine. It can also relieve women’s symptoms such as delayed menstruation or less menstruation, amenorrhea and dysmenorrhea, menstrual headache, restless fetal movement, postpartum abdominal pain and dizziness. It is also suitable for male impotence, cold hernia, prostatitis, prostatic hyperplasia and other diseases; Old people who are weak and have various degenerative diseases can also take it regularly. In addition, people with severe cold in the body can add more ginger; This prescription should be used with caution for people with frequent fever, sore throat and ulceration of tongue and mouth.

　　Salvia Miltiorrhiza rice wine can relieve abdominal chills.

　　Take 200g of Salvia Miltiorrhiza and 1kg of rice wine; Pulverizing Radix Salviae Miltiorrhizae, soaking in rice wine for half a month, and taking 15 ml each time in the morning and evening; Or 10 ml each time, 3 times a day, and warm the wine before meals.

　　Among the prescriptions, Salvia miltiorrhiza is bitter in taste and slightly cold in nature. It enters the liver and kidney meridians, and has the effects of promoting blood circulation, removing blood stasis, cooling blood and eliminating carbuncle, nourishing blood and calming the nerves. Modern pharmacological experiments show that Salvia miltiorrhiza can dilate coronary artery, increase coronary blood flow and slow down heart rate, which is of great benefit to senile diseases such as coronary heart disease. Rice wine is warm, which not only opens the blood vessels, but also makes the medicine stronger, and has a relieving effect on heartache and cough caused by cold phlegm. Soaking salvia miltiorrhiza in wine is especially suitable for women with blood stasis, amenorrhea, dysmenorrhea and abdominal chills, and can also be used as health wine for patients with coronary heart disease and angina pectoris. This prescription is not suitable for pregnant women.

　　Five flavors of Lycium barbarum drink should be used with caution for initial cough.

　　50g of Schisandra chinensis, 50g of Lycium barbarum and 20g of white sugar are taken; Bag fructus Schisandrae Chinensis with small gauze, cutting fructus Lycii, and put them into casserole; Add 1.5 liters of water, fry with low fire, filter out the liquid medicine, pour it into a cup, add white sugar and stir well.

　　Among the prescriptions, Schisandra chinensis is sour and sweet in taste, warm in nature, and belongs to lung, kidney and heart meridian. It has the effects of astringing lung and nourishing kidney, promoting fluid production and arresting sweating, astringing essence and stopping diarrhea, calming the heart and calming the nerves, and is often applied to lung deficiency cough, kidney deficiency and weakness, and long-term lumbago caused by deficiency of both lung and kidney and exhaustion of essence and qi. Lycium barbarum L. is sweet in taste and flat in nature, and belongs to liver, kidney and lung meridians. It can nourish liver and kidney, improve eyesight and moisten lung, and relieve cough caused by deficiency of lung and kidney yin. In Compendium of Materia Medica, white sugar is also a blind Chinese medicine, which can harmonize the middle and urgent matters, promote fluid production and moisten dryness, and is often used to treat cough due to lung deficiency and lung dryness. The combination of the three herbs can strengthen the spleen and stomach, nourish the liver and kidney, nourish the heart and blood, promote fluid production and quench thirst, and is suitable for symptoms such as fatigue, lack of blood, limp waist and knees, palpitation and insomnia caused by deficiency of five internal organs in winter.

　　It should be noted that this prescription should be used with caution for patients with initial cough and irregular stool, and patients with high blood sugar and diabetes can use less or no white sugar.

　　Black tea warms the stomach and dispels cold.

　　First of all, black tea can warm the body and resist cold. In autumn and winter, the physiological function of human body decreases, and the yang is weakened, which requires high energy and nutrition. At this time, soaking in a cup of black tea can play a role in preventing diseases. Black tea is sweet and warm, which can nourish the yang, and the soup color is scarlet, which can give people a warm feeling. Black tea is rich in protein and sugar, which can warm the abdomen and enhance the cold resistance of human body.

　　Secondly, black tea can nourish the stomach. Tea polyphenols contained in tea have astringent effect, which has a certain stimulating effect on the stomach, and it is more irritating on an empty stomach, so sometimes drinking tea on an empty stomach will make you feel uncomfortable. Drinking black tea with sugar and milk often can diminish inflammation and protect gastric mucosa, and also has certain effect on treating ulcers. However, black tea is not suitable for cold drinking, which will affect the effect of nourishing and warming the stomach, and may also reduce the nutritional content because it is left for too long.

　　Third, black tea can help digestion. Black tea can get rid of greasy, help gastrointestinal digestion, stimulate appetite, and strengthen heart function. When you feel greasy and bloated in your daily diet, drink more black tea to reduce greasy and promote digestion.

　　Fourth, black tea can prevent colds. Experiments show that black tea has strong antibacterial ability. Gargling with black tea can filter viruses to prevent colds, prevent tooth decay and food poisoning, and reduce blood sugar and hypertension.

　　Warm-up food list in winter

　　1. Mutton, beef and other foods rich in protein and iron. 30% of the energy contained in protein will be turned into heat and radiated from the body surface, while only 5%~6% of the energy contained in carbohydrates will be lost as heat, and 4%~5% of the energy contained in fat. Therefore, eating foods high in protein in winter helps the body to resist cold. It is worth noting that among foods rich in protein, red meat and animal offal are also good sources of iron. Iron participates in heme synthesis in the body, which can improve the oxygen carrying capacity of blood. People with iron deficiency will feel cold because of insufficient heat production. Need to remind everyone that the amount of meat eaten every day should not exceed 2 Liang.

　　2. Foods rich in iodine such as kelp, laver and marine fish. Thyroxine is an important hormone in the regulation of human metabolism, which affects the metabolic rate, growth and development, nerve and muscle function. It can promote the transformation of protein, carbohydrate and fat in the body into energy and resist the cold. Iodine is an important raw material for the synthesis of thyroxine. If iodine is deficient, the body’s ability to keep out the cold will be reduced. Seawater is rich in iodine, so all kinds of marine foods are good sources of iodine, such as kelp, seaweed and marine fish, which should be eaten often in winter.

　　3, fresh dates, kiwifruit and other foods rich in vitamin C. Studies have shown that taking a large amount of vitamin C can significantly reduce the rectal temperature drop caused by cold, and can alleviate the excessive stress response of adrenal gland and enhance the body’s tolerance to cold. Dark vegetables such as persimmon pepper and tomato, and fruits such as citrus, fresh dates and kiwifruit are rich in vitamin C.

　　4, coarse grains, green leafy vegetables and other foods rich in B vitamins. Most B vitamins play the role of coenzyme in the body and play an important role in carbohydrate, fat and protein metabolism, such as vitamin B1, vitamin B2, nicotinic acid and so on, which are closely related to energy metabolism. Vitamin B1 mainly exists in coarse grains such as oats, nuts, lean pork and animal viscera. Foods rich in vitamin B2 include animal liver, egg yolk, dairy products and green leafy vegetables. Foods rich in niacin include whole wheat products, brown rice, beans, sesame seeds and peanuts.

　　5. Spices such as pepper and ginger. In the cold winter, eating some spices properly can not only bring you taste enjoyment, but also help the human body resist the cold. For example, capsaicin in pepper has the potential to produce heat, which can promote blood circulation and improve cold and frostbite. Studies by the United States Department of Agriculture have found that adding cinnamon to the diet can increase the metabolic rate of the body and promote heat production; The volatile oil in ginger can accelerate blood circulation, excite nerves and make the whole body warm. Therefore, when cooking in winter, you can put more spices such as pepper, cinnamon and ginger.

　　Chinese medicine teaches you to keep warm in eight parts of your body.

　　Feet. Feet are the parts of the whole body that are most afraid of cold. "Cold feet make the whole body cold." The meridians of the kidney and spleen and stomach originate from the feet, but because the feet are farthest from the heart and the blood flows the longest, the blood supply is often insufficient. If your own heat energy is not enough, you should ask for "foreign aid". The best way is to soak your feet with hot water every day to promote blood circulation and make your whole body warm. Soak your feet for 20 minutes each time, and the water temperature is about 42℃. At the same time, you can massage Yongquan point on the sole of your foot, which plays the role of regulating viscera and dredging meridians. Shoes and socks should be warm, breathable and hygroscopic.

　　Waist. The waist is second to cold, which is the viscera of the kidney. The kidney likes warm and hates cold. Once it feels cold, it will immediately "get emotional". Men will have weak waist and knees, impotence and premature ejaculation, while women are prone to menstrual disorders and dysmenorrhea. Therefore, both men and women must wear long coats when it is cold, and don’t let the waist be bare. Usually, you can rub your waist with both hands: after rubbing your hands with each other for fever, press tightly on the waist eye (located at the 3.5-inch depression next to the spinous process of the third lumbar vertebra), once every morning and evening, 50-100 times each time, which can warm kidney yang and smooth qi and blood.

　　Head. The head is the master of the whole body, where all the yang meets and all the veins are connected. Once attacked by cold pathogens, it is easy to cause colds, rhinitis, headache, toothache, trigeminal neuralgia and so on. The head is still the least good at retaining heat. It is found that when the temperature is 15℃, the heat lost from the head accounts for 30% of the total body heat, and when the temperature is 4℃, it accounts for 60%. Therefore, the colder it is, the more you should keep your head warm. You must wear a hat when you go out in winter, preferably to cover your forehead. Don’t take off your hat immediately after sweating on your head. You should go indoors first and slowly eliminate the sweat to avoid the cold wind blowing directly. In addition, combing your hair more than 100 times every morning makes your scalp slightly hot, which is conducive to the smooth flow of blood in the head meridians, promoting the rise of Yang and keeping your blood alive.

　　Neck. The neck is the "fortress" of the human body, connecting the head with the trunk, or the main throat. It is also the only way for cardiovascular and cerebrovascular diseases, which makes its "body" particularly delicate. Once it is cold, cervical spondylosis, pharyngitis and cerebrovascular diseases will follow. It is best to wear a stand-up collar in winter, especially for the elderly. When going out, you must wear a scarf, which is good for preventing hypertension and cardiovascular disease.

　　Knee. The cold of the knee can lead to the contraction of local muscles and blood vessels in the joint, causing joint pain. The key to protect the knee joint is to keep warm and cold, wear knee pads, or choose woolen pants with thickened knees, and pay attention not to exercise too much. In addition to winter, in rainy and snowy days and summer, the knee joint should not be cold and damp.

　　ear Ears are small in size, have a large area in contact with air, and heat is easily dissipated. In addition, the ear skin is thin, and the auricle lacks the protection of subcutaneous fat, which is easy to grow chilblain. Therefore, when going out, you must "put on" warm coats, you can put on ear bags, or cover your ears with wide hats and scarves. When you enter the warm room from the outdoor, you can quickly rub your ears with your hands to make them warm up quickly. Massage and rub the auricle every morning, noon and evening for about 5-10 minutes each time.

　　Nose. The nose is often exposed. If the nasal mucosa is exposed to cold air, mucus secretion will be reduced, capillaries will become brittle, and the "screen" function of the nose will become worse, which will lead to germs entering the lungs and increase the chance of respiratory infection. Wear a cotton mask when going out, but it is best not to cover it with a scarf to prevent bacteria or fabric fibers from entering the nasal cavity. When it is cold, you can massage your nose every day. After rubbing the outside of your thumb together, massage it up and down 30 times along the bridge of your nose and nose. Doing it once before getting up early and once before going to bed at night can enhance the blood circulation of the nose and improve the cold tolerance.

　　Back. If the back is the yang in the yang, if the back is neglected to keep warm, it will be easily invaded by the evil of wind and cold, which will damage the yang of the human body and lead to the decline of immune function. It is best to wear a cotton vest or wool vest in winter. When the weather is good, don’t forget to sunbathe your back. The heat flow will make your whole body comfortable.

　　Massage acupoints to help keep your body warm.

　　1. Jianjing point

　　Massage Jianjing point can not only get blood circulation for the first time, but also make your shoulders and neck warmer, and can also help you relieve neck and shoulder pain and stiff neck.

　　The specific operation method is: the massaged person takes a sitting position, the massager stands behind him, his hands are open, his four fingers are close together, and he naturally rests on the shoulder well of the massaged person, and the four fingers and his thumb make a rhythmic grip relatively hard. The strength should not be too heavy and the time should not be too long. Especially people with hypertension or cardiovascular and cerebrovascular diseases should not overdo it.

　　2. Shenque

　　Shenque point is an important point for longevity. Before going to bed every night, we can rub our hands on the navel and press them alternately clockwise and counterclockwise until they get hot. This will make our abdomen warm, thus making our face rosy, and can also relieve abdominal pain, bowel sounds, edema and swelling, diarrhea and proctoptosis.

　　3. Ears

　　Traditional Chinese medicine believes that "the kidney opens to the ear" and massage the ears frequently in winter can not only prevent chilblain, but also contribute to the health care of the kidney and the smooth flow of qi and blood. Here are the three most commonly used methods.

　　Pull the earlobe: Rub the earlobe with your thumb and forefinger until it is hot, and then pull the earlobe down 15-20 times.

　　Lift the tip of the ear: hold the upper contour of both ears with your own hands, so as to properly lift the tip of the ear. When lifting, press and rub the tip of the ear with your thumb and forefinger, and wait until it is hot.

　　Rubbing the helix: put our thumb on the inside of the helix and the other four fingers on the outside of the helix, gently knead for 2-5 minutes, and then lift it up, as long as you feel hot.

　　4. Dazhui

　　Dazhui point is the meeting of "Sanyang" and "Du meridian", where the whole body yang meets. Massage Dazhui is equivalent to turning on the main switch of the whole body "heating".

　　The selection method of Dazhui point is: when you bow your head, the most obvious depression below the bony process behind the neck. When taking a shower at home, you can put the shower head at the back of your neck and rinse it with hot water continuously, which can make you feel warm all over in cold season. Generally, the shower time should not be too long (no more than 20 minutes). People who are weak or accompanied by cardiovascular diseases should also reduce the time as appropriate, and the water temperature should be around 40℃.

　　5. Yangchi

　　Yangchi point, as the name implies, is the place where the yang gathers, which is located at the midpoint of the wrist back striation. Stimulating Yangchi point takes a long time, and the force should be slow. Pressing and kneading with both hands alternately can relieve the symptoms of cold hands.

　　6. Laogong

　　In the palm of our hand, there is a Laogong point, which is the point where the tip of the middle finger points when one finger makes a fist. The five elements of Laogong point belong to fire, so you can do anti-clockwise massage by pressing, rubbing and other methods. Pressing each point for about 10 minutes, 2-3 times a day, can play the role of warming hands, nourishing the mind and promoting sleep.

　　7. Zusanli

　　"Lingshu" records: "If the yang is insufficient and the yin is excessive, the intestines will scream abdominal pain in the cold … … Tuned to Zusanli. " In autumn and winter, you often press Zusanli, which can replenish the middle energizer and make the lower limbs warm.

　　The acupoint selection method of Zusanli is: when the leg is bent, you can see a small bone higher than the skin on the outside of the knee joint, which is the outer knee eye. From the outer knee eye, you can find Zusanli at four horizontal fingers. When you massage, you usually use your thumb to focus on Zusanli, press it vertically, and knead it slowly. The other four fingers are clenched or opened, which plays a supporting role, so that the stimulation can fully reach the deep layer of muscle tissue and produce feelings such as acid, numbness, swelling and pain. After a few seconds, gradually relax and repeat the operation several times.

　　8. Yongquan

　　The place where many people are most afraid of the cold is their feet, which can’t be warmed by wearing cotton shoes. We also have a "heating" switch on our feet, which is Yongquan point.

　　Yongquan point is located in the center of the foot, in the front 1/3 depression of the sole, which is an important point for health preservation and disease prevention, especially suitable for the elderly with kidney deficiency, fear of cold, fatigue and listlessness. As the saying goes, "If you want the elderly to be safe, the spring will always be warm", it is suggested that you rub your feet together every day, or rub your left foot with your right hand and your right foot with your left hand. Sticking to massage can make you energetic, strengthen your physique and improve your ability to keep out the cold. (People’s Health Network is integrated from Health News, Life Times, People’s Daily Overseas Edition, Family Doctor Online, Qilu Evening News)

　　　 1905 movie network exclusive feature On November 3rd, before the heating came, a feature film about the disaster of Mount Everest "climbed" into the mainland cinema, and a cold breath of "adding insult to injury" came on the face, and people could finally experience the taste of "ice peak exploration" on the big screen … …

　

　　　 Mount Everest has always been a sacred place in the minds of many young artists — — The clear sky and the snow-capped mountains filled with fairy clouds bring people unlimited space for daydreaming. For nearly a century, mountaineering enthusiasts from various countries and regions have never stopped their desire to conquer the highest peak in the world.

　

　　　 However, in order to step on this tallest beast, people pay a heavy price. On May 10, 1996, 12 climbers were killed, which was the worst mountain disaster in the history of Everest climbing at that time. This "Breaking Altitude" is adapted from this real event and tells the cause and effect of the mountain disaster with a very calm and restrained attitude. Let’s "enter the thin air zone" and explore the story behind this film:

　

Why "Everest": What should Mount Everest be called?

　

　　　 Viewers who have seen the poster of the international version of the film may notice that the English name of the film is "Everest" instead of "Chomolungma", while the Taiwan Province version is "Everest". So how did these names come from?

　

　　　 At present, it is more reliable to say that the name "Everest" originated from a surveying and mapping station of India’s Grand Triangulation Bureau in 1852. At that time, the surveyor was surprised to measure that the height of this mountain was the highest in the world and informed the director at that time. In 1865, nine years after this measurement was confirmed, the then director named the then numbered "No.15 Peak" Mount Everest after the surname of the former director Sir George Everest. This name is still deeply rooted in western countries, as evidenced by the title of this film.

　

　　　 Since the northern slope of Mount Everest is in Tibet and the southern slope is in Nepal, the two places have different names for this peak. The ancient and elegant name "Everest" comes from Tibetan transliteration, and its meaning has many explanations, such as "Mother of the Earth", "Water of the Virgin" and "The Third Goddess". In 1771, the Qing government officially finalized the word "Qomolangma" as a Chinese translation in the "Ganlong Neifu and Tu", which is still in use today. Since 1960, Nepalese people have called it "Sagamata", which means "Goddess of the Sky". Taiwan Province people combined the names of Tibetans and Nepalis, and came up with the name "Everest", which is a little mistaken for being associated with Christianity.

　

Going up the mountain is easier than going down: what is the experience of climbing Mount Everest?

　

　　　 People who don’t know Mount Everest may think that the process of climbing up is the most thrilling, but in fact, when the whole film "Breaking Altitude" is only halfway through, almost all the protagonists in the film have reached the top. The film spent a lot of time depicting the tension and misery of the mountaineering team when it went down the mountain, as well as the moral bottom line and family values of people exposed in this cruel life-and-death contest.

　

　　　 According to the survey results of China State Bureau of Surveying and Mapping in 2005, the rock face height of Mount Everest is 8844.43 meters, which is equivalent to the sailing height of a Boeing 747. As the movie said, in theory, people are "dead" at this height. Therefore, most of the time in the film, climbers are struggling with the gradual loss of physical strength, hallucinations caused by severe hypothermia and hypoxia, and obsessive-compulsive disorder. Even if you barely reach the summit, you can go down because there is no oxygen or physical strength, and accidents may happen. This mountain disaster in the film shows exactly this situation.

　

　　　 In addition, what the film fails to emphasize is that climbing Mount Everest is not a "feat" that can be completed in a day or two on a whim, but more like a huge, long and boring construction project. Mountaineers often need to arrive at the base camp at an altitude of 5367 meters at the foot of Mount Everest one or two months in advance to adapt to the rapid breathing, the change of pH value and the surge of red blood cells at high altitude, and at the same time, they have to do adaptive climbing between camps. At the same time, due to the changeable climate and poor living conditions of Mount Everest, symptoms such as diarrhea, vomiting and dizziness are often commonplace. For climbers with less climbing experience, the use of ice claws, ice picks, ladders and safety ropes also takes time to learn.

Next page: the exploration of Mount Everest is seriously commercialized: Mount Everest becomes a "pigsty"