Super Golden Week shows the vitality and potential of mobile China.
The 8-day Mid-Autumn National Day Super Golden Week is coming, and a super "great migration" of population has started.
Countless people have embarked on a journey, looking for poetry and distance. This mobile feast is refreshing historical records.
The Ministry of Transport predicts that the cross-regional mobility of the whole society will reach 2.36 billion person-times during the eight-day holiday, and it is expected that the first peak will appear on October 1, and the single-day passenger flow may exceed 340 million person-times, once again showing a historical peak.
The National Railway Administration predicts that the number of railway passengers sent nationwide will exceed 219 million during the "Double Festival" period, which will hit a record high.
The passenger traffic volume of civil aviation will also reach the highest level in the same period in history. The Civil Aviation Administration predicts that the passenger traffic in the whole civil aviation market will reach 19.2 million passengers during the holidays, up 3.6% year-on-year.
Beijing Tiananmen Square "Bless the Motherland" basket attracts tourists. Figure/China News Service reporter Yang Yuran photo
2.36 billion person-times flow, each reaching a record high, which is essentially a vivid footnote of economic vitality.
High-speed traffic, tourist attractions, bustling shopping malls, steaming restaurants, museums, the vitality of holiday economy is coming.
Walking in the holiday land of China, everything you can see is full of vitality. According to the data of the Ministry of Culture and Tourism, in the first half of 2025, domestic residents traveled 3.285 billion times, and the total expenditure reached 3.15 trillion yuan, a record high.
Mobile China, mobile consumption and consumption, as the main engines of economic growth, are roaring continuously through the surge of people in the Super Golden Week.
Changes are also happening quietly. Nowadays, people’s travel is gradually bidding farewell to the "punch-in" rush, but pursuing an "immersive" experience, and emotional value is becoming the core factor for passengers to choose their destinations. On the Ctrip platform, the search popularity of hotels in long-distance destinations such as Xinjiang, Xizang and Inner Mongolia increased by 60% year-on-year, and most of the tourists came from first-tier and new first-tier cities. Urban "station managers" relaxed and returned to nature in the mountains and grasslands.
Holidays have become longer and people have gone further. Where to go data shows that over 60% of consumers plan to travel across provinces, and nearly 30% of consumers plan to travel abroad.
The flowing vitality has already crossed national boundaries. Under the favorable blessing of visa-free policy and flight resumption, the demand for cross-border travel by Chinese and foreign tourists is strong, and outbound and inbound travel are hot in both directions.
The National Immigration Bureau predicts that the daily average number of inbound and outbound passengers will exceed 2 million, and the peak of inbound and outbound passenger flow is expected to be mainly concentrated on October 1 and 6.
"China Tour" is getting more and more popular. According to online travel platform data, popular tourist countries include South Korea, Japan, Thailand, Malaysia, Singapore, Britain, Indonesia, the United States, Russia and Australia. Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Xiamen, Qingdao, Hangzhou and Xi ‘an have become popular destinations for inbound tourism.
From January to August this year, 15.89 million foreigners entered the country visa-free, accounting for 62.1% of foreigners entering the country, up 52.1% year-on-year. Foreign tourists are no longer satisfied with punching the Great Wall and the Forbidden City, but are more willing to go deep into the streets and feel the real China. "Coming empty-handed, returning full-loaded" has become a common sight.
Since the beginning of this year, with the continuous opening-up of China, more and more China citizens have gone abroad and gone to the world, and more foreigners have come to China for business, tourism, work, study and life. During the two-way trip, the open China has become more and more closely connected with the world.
This is not only a concentrated release of holiday consumption, but also a powerful testimony of China’s economic resilience and vitality.
The migration of 2.36 billion people is essentially a vote of consumer confidence. From high-speed traffic to cross-border flights, from non-legacy workshops to duty-free counters, this mobile feast is writing a clear answer: the vitality of China’s economy lies in the pursuit of a better life by every ordinary person and in every trip across mountains and seas.
("Sanlihe" Studio)
Source: Sanlihe
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