Wen Shukai Pineapple Finance (ID: kaiboluocaijing), written by Wu Jiaoying, edited by Jin Jinwen.

The story of mala Tang in the alley finally comes to the page of listing.

A few days ago, Shanghai Yang Guofu Enterprise Management (Group) Co., Ltd. submitted an application for listing to the Hong Kong Stock Exchange, and officially rushed to "Mala Tang First Share".

A couple in Northeast China who used to make a living by setting up stalls opened 5,783 stores in the whole country and even overseas. The story sounds inspiring, but the business behind it is not brilliant.

Large-scale franchise system and chain operation of extremely light assets enable Yang Guofu to expand rapidly at the lowest cost and seize market share and head position. To put it bluntly, Yang Guofu earns all the money from franchisees, such as collecting franchise fees, selling bottom materials and reselling ingredients.

5,780 franchisees generate about 1.1 billion revenue for Yang Guofu every year, and the brand net interest rate is as high as 15%-17%. For franchisees, it seems that there is no loss. According to Yang Guofu official website, the gross profit rate of its franchisees is as high as 65%, the initial investment is 100,000-300,000, and the monthly net profit is 10,000-40,000. Under normal circumstances, it will be paid back in seven months.

Yang Guofu’s Mala Tang business is booming, but there is no financing before listing. In the eyes of capital, Mala Tang is not a good track, not only because the category ceiling is relatively low, but also because the profit margin contributed by the store to the brand under the franchise mode is too small.

The uncertainty of Yang Guofu in the capital market in the future is also considered to come from this large-scale franchise model with shared management cost and decentralized management power, such as the food safety risks it may bring, the irregularities in franchise stores, the challenge to the internal management ability of brands by continuing to scale up, and the persuasion of consumers by "high price but not high end".

Back in 2003, Mr. and Mrs. Yang Guofu opened their first mala Tang store in Harbin. At first, it was called "Yangji Mala Tang", but there was no memory. The boss simply named it after himself and changed it to "Yang Guofu Mala Tang".

The couple made some improvements to Mala Tang, which was popular in Northeast China at that time. The bottom of the pot was less oily and more soup, and noodles and other staple foods could be added, which was more in line with the eating habits of northerners and became their signature — — "You can drink mala Tang".

Yang Guofu Mala Tang, which is doing well in business, opened its first franchise store in 2007, and in the following 15 years, it spread rapidly in the streets all over the country. According to the prospectus, there are currently 5,783 stores in Yang Guofu Mala Tang. Except for 3 direct stores in Shanghai, the rest are franchise stores, and 21 of them are overseas.

According to the prospectus, from January to September in 2019, 2020 and 2021, the revenue of Yang Guofu Mala Tang was 1.18 billion, 1.11 billion and 1.16 billion respectively, of which the revenue contributed by franchisees was around 90% every year, reaching 1.04 billion, 1.06 billion and 1.1 billion respectively.

The bulk of Yang Guofu’s income is the "raw material price difference" earned from franchisees. According to the prospectus, there are three major names, one isCollect the joining fee, system maintenance fee, training fee and deposit from franchisees.Wait; The second isSell raw materials to franchisees, mainly the bottom material produced by Yang Guofu’s own factory; The third isResale raw materials and equipment to franchiseesIt requires franchisees to purchase raw materials from brands in a unified way.

During the reporting period, Yang Guofu collected various fees such as joining fees every year, which was about 0.5-0.6 billion yuan; The sales income of self-produced raw materials is about 300 million; Reselling raw materials and equipment earned the most, reaching about 700 million.

During this period, the corresponding gross profit margin increased from 27.9% in 2019 to 30.2% in 2021, because Yang Guofu’s factory in Chengdu, Sichuan Province was put into production in September 2018. With the increase of production line and output, the scale effect appeared and the marginal cost was continuously reduced.

In the view of Li Yingtao, the research director of Analysys Brand Retail Industry Center, the running data of enterprises that make money by joining will not be too good-looking, but for Yang Guofu in the expansion stage, joining mode is almost an inevitable choice.

The joining mode of light assets has indeed reduced Yang Guofu’s expenses to the greatest extent. At the same time, because franchisees are responsible for their own profits and losses, this model can also help enterprises hedge some risks, such as sharing the cost burden of manpower and rent for enterprises during the epidemic.

For example, the company currently has 464 employees, but the employee cost is only over 30 million per year; Its research and development expenses are less than 2.5 million in the first three quarters of 2021, and only 630,000 in 2019; Advertising marketing expenses were less than 5 million in the first three quarters of 2021, and even only 770,000 in 2019.

Under the low-cost operation, the profits of Yang Guofu during the reporting period reached 180 million, 170 million and 220 million, and the net interest rate was as high as 15%-17%.. Compared with other catering brands in online celebrity, Yang Guofu can really be said to be "making small money in silence".

According to Li Yingtao’s analysis, the golden time for the rapid rise of an industry is only 3-5 years. The joining mode is more conducive to Yang Guofu’s market sinking, and it can quickly seize market share through scale. Moreover, this is also in line with the cost-effective attribute of mala Tang category in public perception.

Judging from the distribution of stores,The sinking trend of the Yang Guofu market is indeed obvious. According to the prospectus, 45% of its stores are located in third-tier cities and below, 43% in second-tier cities, and only about 12% in first-tier cities.

Yang Guofu made a lot of money by joining in. Was the franchisee "cut leek"?

According to official website, Yang Guofu, the cost of joining its stores is not high, with 23,900 yuan in first-tier cities, 13,900 yuan in second-and third-tier cities, 10,900 yuan in county towns, 6,900 yuan in towns and villages, and 39,900 yuan in Beijing. Plus deposit, advertising expenses, equipment, early raw materials, decoration, rent, manpower and other expenses, the total investment amount ranges from 109,200 yuan to 281,900 yuan.

In addition, according to its profit analysis in official website,The gross profit margin of franchise stores can reach 65%This is roughly consistent with the average gross profit margin of the industry that Kaipineapple Finance learned. In Beijing, first, second and third tier cities, counties and towns, the unit price of customers is calculated according to 20 yuan, 18 yuan, 16 yuan, 14 yuan, 12 yuan and 10 yuan respectively.The annual net profit under normal passenger flow can reach 158,400 yuan-489,600 yuan respectively.. According to this estimate, the return period of a Yang Guofu Mala Tang franchise store is about 7 months.

Take franchise stores in first-tier cities in the first three quarters of 2021 as an example. The average annual purchase amount of each store is 315,000, which is the raw material cost of a store. According to the gross profit margin of 65%, a store’s revenue in three quarters is about 900,000, and its annual revenue is about 1.2 million, which is basically consistent with the profit analysis given by official website.

Many analysts believe that mala Tang is indeed a good business for franchisees.

"Mala Tang is a daily fast food, with rich ingredients and high consumer acceptance; It is highly standardized, easy to be copied and addictive. In addition, this category has lower requirements for chefs and service personnel and lower labor costs than other Chinese foods. " Li Yingtao pointed out that the most important thing is that the gross profit margin is relatively high.

Of course, this is also the reason why Yang Guofu can quickly open stores and form a large-scale chain format by joining.

In the past two years, the Chinese catering industry has enjoyed the same scenery in the capital market, with hot pot, barbecue, noodle restaurant and pot-stewed flavor being thrown all over. Mala Tang, with a market size of nearly 200 billion, has attracted little attention.

According to public information, only two brands in the mala Tang industry have received financing, among which Xiaoman pepper mala Tang, which was established in 2015, received three rounds of financing from 2018 to 2021; In addition, Fuke Mala Tang received a financing of tens of millions of yuan in 2017. Yang Guofu and Sean, two industry giants, have never had financing experience.

"The problem lies in the supply side." Ling Xiao, an investor in the catering field, told Kaipineapple Finance.

The first is the business model. Ling Xiao analyzed that if the direct marketing model is adopted, the brand will face a relatively long capital cycle, but also take into account regional site selection and store management, and the expansion will be very slow. But if the joining mode is adopted,The raw material cost of the store is the brand’s supply chain income, and the high gross profit of the store means that it contributes less to the brand’s profit.. "Even in such a large-scale Yang Guofu, nearly 6,000 stores contribute 1.1 billion a year, which is not too much."

In addition, the game between franchisees and brands is inevitable. "In fact, it is difficult for brands to completely control the food selection and supply chain of stores.In order to reduce the cost, some franchisees may bypass the managers to purchase by themselves, and as a result, the product quality becomes difficult to control.. "LingXiao said.

The existing competition pattern in the industry has also discouraged many investors. In the past two years, the pyramid features of mala Tang industry are obvious, with the head position being seized by Yang Guofu Mala Tang and Sean Mala Tang, and the waist and tail being divided by more street mala Tang shops. Ling Xiao commented, "The track is basically formed, with little incremental space and difficult differentiation.. "

Just because Yang Guofu is large in scale, profitable and has few rivals does not mean that it can sit back and relax.

Judging from the prospectus,Franchisees are not loyal to Yang Guofu.. In 2019, the number of newly opened and closed stores was 986 and 1068 respectively. By the first nine months of 2021, the number of newly opened and closed stores was 962 and 439 respectively. At the same time, more and more stores have been operating for less than two years, and fewer and fewer stores have been open for more than three years.

Many analysts believe that,There is great uncertainty about Yang Guofu’s performance in the capital market, and the first one is the hidden worry of the large-scale franchise model..

According to the prospectus, Yang Guofu does not directly manage a large number of franchise stores, but hires and authorizes third-party enterprises to help manage and supervise the operation of franchise stores. Generally speaking, the authorization management period is one year, and the service fee paid by the brand to the third-party enterprises is directly linked to the performance of the franchise stores, the purchase amount and the number of new stores. By the end of September 2021, there were 18 third-party partners.

"This model is equivalent to sharing the management costs, letting the third party undertake the management functions, and also obtaining the so-called management profits. But at the same time, alsoIt reflects that a company’s organizational ability is relatively poor, and it has no strong cross-regional management ability and self-built team ability.. "LingXiao analysis.

Under this franchise management system, in the past few years, Yang Guofu Mala Tang has been repeatedly exposed to food safety problems.

In 2017, more than 20 stores were exposed to the problem of inconsistent licenses on the take-away platform; In 2018, a store was exposed to employees who put their feet on the counter when cutting meat; In July, 2021, a blogger made an unannounced visit to his store, and photographed that there were some problems in the kitchen, such as the ingredients continued to be used after being bitten by rats, the dishcloth for washing vegetables was used to clean shoes, and the meat was directly cooked without washing.

"The attention of listed companies is higher and more concentrated.Once food safety or product quality problems occur, the voice of public opinion will be rapidly amplified, which will have a negative impact on the stock price.. "Li Yingtao said.

He believes that there are still two problems to be verified in Yang Guofu’s joining model. First,Can the management and control of franchisees be continuously and stably put in place after listing?"The more it develops to the later stage and the larger the scale, the less stamina and explosive power it will have to join." The second isListed companies must comply with regulations.Some non-compliance phenomena of existing franchisees must be corrected, which also tests the management and control ability of enterprises.

Ling Xiao believes that the performance of enterprises in the secondary market is related to their growth in the long run. "At present, there is no second growth curve in Yang Guofu, and the ceiling of this category of mala Tang is relatively low. Even if the size of the store doubles again after three or four years, it is difficult to see the profit increase."

When the ceiling of scale gradually appears, Yang Guofu’s income-increasing strategy seems to be leaning towards the other end of the scale — — Raise the price. Judging from the feedback from some consumers,Although it is weighed by the catty, the price is opaque and is becoming more and more expensive.

The profit analysis table of its joining in official website shows that the per capita consumption of the stores in Beijing with the highest customer unit price is only 20 yuan. According to the prospectus, the unit prices of Yang Guofu’s three direct stores in Shanghai in the past three years were 34.3 yuan, 32.3 yuan and 29.3 yuan respectively. However, this price is different from many consumers’ feedback. On social platforms, there are many consumers’ feedback, and a normal amount of mala Tang can usually reach 40 to 50 yuan. Even in the county, a price can easily reach more than 30 yuan.

In Ling Xiao’s view, the price of mala Tang has a ceiling.It is unlikely to tell high-end stories. "The concept of cheap fast food has been deeply rooted in people’s hearts. Perhaps the brand will slowly raise the price according to the relationship between supply and demand or with confidence in the product, but when consumers find that the psychological expectation gap is too large, it is likely to reduce the frequency of consumption."

"Playing the scale first and then raising the value is more suitable for the early stage of the rapid development of the industry.After the scale and profit are stable, enterprises must cultivate ‘ Internal strength ’Otherwise, the future development pressure will be very great. "Specific to Yang Guofu, in Li Yingtao’s view, perhaps the first step is to enhance channel control and direct profitability, such as slowly reducing franchise stores and increasing the proportion of direct stores.

Note: At the request of the interviewee, Ling Xiao and Pepe are pseudonyms.

　　The entrance of China-Egypt TEDA Suez Economic and Trade Cooperation Zone.

　　Egyptian workers are working in the production workshop of China Jushi Group Egyptian Glass Fiber Industry Company.　　

　　Our reporter Zhou Yushe

　　On March 23, 2020, Chairman of the Supreme Leader and Egyptian President Seyce pointed out on the phone that China attaches great importance to developing China-Egypt relations and is willing to work together with Egypt to deepen pragmatic cooperation in various fields and make China-Egypt relations a model for building a community of destiny between China and Africa.

　　This year marks the 65th anniversary of the establishment of diplomatic relations between China and Egypt. Egypt is the first Arab country and African country to establish diplomatic relations with New China. Sino-Egyptian relations are a model of solidarity, cooperation and mutual benefit between China and Africa. Over the past 65 years, China and Egypt have always helped each other and moved forward hand in hand. The relationship between the two countries has withstood the test of changing international situations and has always maintained healthy and stable development. With the joint construction of the "Belt and Road Initiative" deeply docking Egypt’s "Vision 2030", the traditional friendship and pragmatic cooperation between China and Egypt have been deepened, pushing China-Egypt comprehensive strategic partnership to a new level.

　　Pragmatic cooperation has progressed steadily.

　　In the vast desert 50 kilometers east of Cairo, the capital of Egypt, tall buildings are springing up. On the morning of June 17th, local time, the main structure of the sign tower in the Central Business District of Egypt’s new administrative capital, which was built by China enterprises, was capped. Egyptian Minister of Housing assim Gazal and Chinese guests jointly completed the concrete pouring of the last cubic meter of the sign tower. He said: "Today we have witnessed the achievements achieved by Egypt and China through cooperative efforts. We believe that this project today (officially capped) will become a new landmark in Egypt."

　　In recent years, China and Egypt have strengthened the docking of development strategies, jointly built the "Belt and Road" and expanded cooperation in infrastructure construction, production capacity and science and technology. During the epidemic prevention and control period, China-Egypt pragmatic cooperation maintained a good momentum of development, and major cooperation projects were promoted in an orderly manner: on the Suez River, Egyptian enterprises were helping Egypt build container terminals; On the coast of the Red Sea, by the end of April this year, the TEDA Suez Economic and Trade Cooperation Zone jointly established by China and Egypt had attracted 102 enterprises to settle in, directly solving about 4,000 jobs, and the industry drove more than 36,000 jobs; In the aerospace field, the Egyptian satellite assembly integrated test center project signed by China and Egypt and the implementation agreement of Egypt-2 satellite are progressing simultaneously … …

　　According to statistics of China Customs, in 2020, the import and export volume of bilateral goods between China and Egypt reached US$ 14.566 billion, up 10.34% year-on-year. Since 2013, China has been the largest trading partner of Egypt for eight consecutive years. In the first quarter of this year, the bilateral import and export volume of goods between China and Egypt was US$ 4.176 billion, an increase of 32.14% over the same period of last year, reaching a new record high.

　　China has become the country with the most active investment in Egypt and the fastest growth rate in recent years. In 2020, China increased its direct investment in Egypt by 190 million US dollars, and its investment stock in Egypt exceeded 1.2 billion US dollars. In the first quarter of this year, China’s new direct investment in Egypt was US$ 83 million, up 134% year-on-year. At present, Chinese and Egyptian enterprises are discussing cooperation in the fields of electric vehicles, agriculture and smart transportation.

　　"China welcomes more Egyptian enterprises to invest in Egypt and is willing to work with China to further enhance the comprehensive strategic partnership between Egypt and China." Sethi said.

　　Humanities exchanges are closer.

　　On June 15th, the unveiling ceremony of the "Chinese Bridge" club Cairo Station was held in Cairo. Mohammed Ayman ashur, Deputy Minister of Higher Education of Egypt, who attended the unveiling ceremony, said that Chinese has become one of the most important languages in the world. At present, young Egyptian students have spontaneously formed a craze for learning Chinese.

　　Egypt is the first country in the Middle East and Africa to teach Chinese. At present, there are 16 Egyptian universities offering Chinese majors or courses. In May this year, the Egyptian Ministry of Education announced that 10 middle schools in Egypt will be used as pilot schools from next year, and Chinese will be offered as an optional course for the second foreign language. Gamar Elshali, vice president of Cairo University, said: "I hope that Chinese teaching will become a channel for cultural exchanges between the people of Egypt and China and promote the communication between the people."

　　"Egypt-China cultural exchanges have a good foundation for cooperation." Mohammed Ersa, former deputy minister of information in Egypt, said that through frequent exchanges in the cultural fields between the two countries, the two peoples have enhanced mutual understanding and the friendship between Egypt and China has been deeply rooted in the hearts of the people.

　　Over the past 65 years, people-to-people exchanges between China and Egypt have yielded fruitful results. According to data from the Egyptian Ministry of Tourism and Cultural Relics, China has become Egypt’s fourth largest source of tourists, with hundreds of thousands of China tourists visiting Egypt every year; By the end of 2019, more than 2,800 Egyptian students and 1,200 China students were studying in two countries; Last year, China and Egypt held 52 online cultural exchange activities, attracting nearly 10 million visitors and over 650,000 people to participate in the interaction … …

　　During the epidemic prevention and control period, with the joint efforts of China and Egypt, two Luban workshops located at Ain Shams University in Egypt and Cairo Advanced Maintenance Technical School were completed as scheduled. At present, the teacher training for Egyptian teachers and the formulation of advanced training syllabus for junior high schools have been completed. "Egypt’s vocational and technical education is undergoing reform, and Luban Workshop has brought advanced educational concepts, teaching standards and training equipment." Mohammed Almugahed, Egyptian Deputy Minister of Education, Technology and Education, said.

　　Mahmoud Alam, former Egyptian ambassador to China, said that with the docking of Egypt’s "Vision 2030" and the "One Belt, One Road" initiative, cultural exchanges between Egypt and China have become closer, laying the foundation for Egypt and China to jointly build a community of destiny and deepen comprehensive strategic partnership. Egypt-China cooperation has made great achievements in education, health and other fields.

　　Anti-epidemic cooperation sets a good example

　　An Arabic proverb says, "A friend who comes in trouble is a true friend." In the face of the challenge of the epidemic, China and Egypt have helped each other, written a new chapter in sharing weal and woe, and made contributions to promoting the construction of a healthy human community.

　　During the critical period of China’s anti-epidemic, the Egyptian government and people expressed their firm support for China. Sethi sent Hala Zayed, Minister of Health and Population, as the special envoy of the President to visit China with anti-epidemic materials. Three world cultural heritage sites in Egypt lit up the "China Red" in the form of light shows and raised the five-star red flag to express their firm support for China.

　　China is one of the earliest and largest countries to provide anti-epidemic assistance to Egypt. It has provided four batches of anti-epidemic aid materials to Egypt, provided the latest version of prevention and treatment plan as soon as possible, carried out many video exchanges between Chinese and Egyptian experts, established a counterpart cooperative hospital mechanism, and helped Egypt establish a mask production line. "Different states share weal and woe". The poem of the famous Egyptian poet Ahmed Shawgī vividly explains the friendship between the Chinese and Egyptian people in times of trouble and sharing weal and woe in the aid of the China government to Egypt’s anti-epidemic materials.

　　China has provided two batches of vaccine assistance to Egypt and supported Egypt in purchasing Chinese vaccines. Egypt is one of the first countries to carry out Phase III clinical trials of Chinese medicine vaccine, and is cooperating with China in COVID-19 vaccine production.

　　At the end of May this year, the "China-Africa Counterpart Hospital Cooperation Mechanism Project" was officially launched. jiangsu province hospital and Egypt Ain Shams University Hospital held a signing ceremony of the framework agreement cloud. The two sides will carry out pragmatic cooperation in remote consultation, personnel training and discipline construction. China will further help Egypt improve its epidemic prevention capacity and health service level, and promote the construction of China-Egypt and China-Africa health community.

　　Hala Zayed said that the unity and cooperation between Egypt and China in fighting the epidemic has further deepened the traditional friendship and political mutual trust between the two countries and set an example for the international community in fighting the epidemic.

　　Egyptian Prime Minister Madbouli said that in recent years, Egypt and China have carried out pragmatic cooperation in various fields, and the anti-epidemic cooperation between the two countries has yielded fruitful results, further confirming the special friendship between Egypt and China. Egypt is willing to make joint efforts with China to accelerate cooperation in fighting the epidemic. It is believed that the comprehensive strategic partnership between Egypt and China will be more solid after the epidemic has been tempered, and the friendly cooperation between the two countries will reach a new level.

　　(Cairo, June 18th)

Why did Changsha waste store dump the leftover bits and pieces of thousands of stores?

Recycling is hard to sell. There used to be 1,500 stores, but now there are 200: the more they are torn down, the more they are padded.

With the profit of waste recycling getting smaller and smaller, street vendors who recycle waste are becoming less and less common. (data picture)

"Waste, color TV refrigerator washing machine … books and newspapers … beer bottles …"

Hearing shouts coming from the alley, Wang Miao ran out. Five minutes later, the 14-year-old color TV at home changed its owner.

Half an hour later, this color TV set was sent by Lao Li to the waste recycling station in Zhushanyuan, Changsha, and sold to 80 yuan. Lao Li earned 10 yuan on this trip.

The data shows that in 2015, 1.7 million tons of waste electrical products were recycled and dismantled in China, with an output rate of 98.2% and an economic value of 4.95 billion yuan. However, when the reporter visited the recycling destination of used household appliances, he learned that the number of waste materials recycling shops in Changsha has been greatly reduced, and now there are only more than 200. Moreover, qualified waste household appliances dismantling enterprises are also facing a series of problems such as difficult recycling and difficult capital operation. ■ Trainee reporter and Tingting

survey

Profits fell, and waste shops in Changsha dropped sharply.

On the afternoon of August 13th, the reporter went to Zhushanyuan Waste Recycling Station where Lao Li resold color TV sets, and found that the site of nearly 20 square meters was filled with plastic and some old household appliances, and the carefree and boring proprietress was dressing up.

"It has been open for more than ten years, and now even the children can’t afford to study. My husband has already switched to the construction site as a temporary worker." When it comes to business, the proprietress has some complaints.

"I feel that business is getting worse every year, and now many waste shops are closed." Wife of shop-owner looking at the outdoor sun, some low tone.

"There are indeed many closures. At present, there are only more than 200 waste recycling shops in Changsha." Zhou Wei, secretary-general of Changsha Renewable Resources Recycling Association, said that around 2009, there were more than 1,500 waste recycling shops in Changsha at the peak.

It is understood that the reason for the closure of many waste recycling shops is the serious decline in profits. Boss Liu of the recycling station of renewable resources in Maojiaqiao Lane has been engaged in this line for many years. "I used to collect three plastic bottles for one dime, but now I can collect six. What do you think?"

Profits have declined, but daily expenses such as rent and labor have increased year by year. Unsustainable bosses can only change careers or close their doors.

In the investigation and interview, the reporter learned that many recycling shops simply disassemble the used household appliances that arrive at the store or send them to individual small workshops for disassembly, and most of them are resold to the second-hand household appliances market, and the profit margin can be imagined. "There are only a few people, so how can we have the energy to make a fine disassembly?" Boss Liu said frankly.

In fact, waste household appliances have huge invisible wealth. Data show that from 2012 to 2015, nearly 200 million sets of discarded electrical and electronic products were recycled in China, and 195 million sets were dismantled. Among them, in 2015, 1.7 million tons of waste electrical products were dismantled, and the output rate was as high as 98.2%.

In addition to waste stations and small individual workshops, many enterprises also took a fancy to this piece of cake, and some enterprises specializing in dismantling came into being. There are four such enterprises in Hunan. "Last year, the number of waste’ four machines and one brain’ theoretically produced in our province was about 2 million units, and these four enterprises dismantled about 4 million units. They digested most of the waste household appliances in our province." Zhou Wei said.

However, these qualified formal dismantling enterprises have also encountered difficulties. Zhuzhou Kaitian Environmental Protection Technology Co., Ltd. is one of the four qualified dismantling enterprises in Hunan, with an annual dismantling capacity of about 800,000 units. Li Jun, the company’s new business development department minister, was deeply touched. "There are more and more scrapped household appliances dismantled, but less and less money is made."

question

The more demolition, the more the enterprise advances.

"At present, the recycling price of a waste household appliance is around 80 yuan, and the management and dismantling cost is 25 yuan, and the total expenditure cost is about 105 yuan. Dismantling a home appliance can probably generate value around 35 yuan, plus the fund subsidy around 75 yuan, and the profit of each home appliance is probably above 5 yuan. " Li Jun calculated an account.

But this is only an ideal account book.

"Our dismantling subsidies in the third and fourth quarters of last year have not yet been put in place, so the company has been paying for it." Li Jun said.

According to Li Jun, an enterprise with an annual dismantling capacity of 1 million household appliances needs to pay about 40 million yuan in advance for the fund subsidy of 75 yuan, excluding the dismantling value of 35 yuan. "In addition, enterprises will still have some stocks, and the basic amount of funds will be around 40 million to 50 million."

"Now there are three mountains on the head of our dismantling enterprises. The first mountain is the continuous decline in the prices of bulk commodities. Second, the price of recycling keeps rising. Third, with the massive dismantling in recent years, the amount of used household appliances has gradually decreased. " Zhou Jun, general manager of Hunan Wanrong Technology Co., Ltd. said.

trace to the source

What is the crux of the problem ?

The recovery system is not perfect

What is the crux of the recycling of used household appliances?

Zhou Wei introduced that China’s fund subsidy policy is biased towards the management and subsidy of dismantling enterprises, but it does not set certain thresholds or requirements for circulation links such as waste stations at the front end. Therefore, it can be collected by walking the streets and lanes, and three or two sets can also be collected, and the recycling price is also difficult to control.

Moreover, the policy model of domestic fund subsidies is borrowed from foreign countries. However, abroad is an extension of producer responsibility system and consumer responsibility system, and not only producers but also consumers have to pay for the disposal of used waste household appliances. However, there is still a lack of consumer responsibility system in China, and residents’ treatment of used household appliances is sales, and whoever bids high will sell it to them.

"In the 1970s and 1980s, recycling enterprises were state-owned, and they had a complete system. Nowadays, recycling enterprises are private, and their fundamental attributes are profit-seeking, big profits, small profits, and no profits. So far, the domestic recycling system has been imperfect. " Zhou Wei said.

suggestion

Transformation and upgrading

Self-built recycling channel

Zhou Jun said that in the face of the current difficult recycling situation, enterprises need to be deep and refined at the front end, build their own recycling channel system and increase recycling efforts.

"The imperfect recycling system has restricted the development of many waste electrical appliances dismantling enterprises in the province. Two years ago, one or two of the 10 discarded electrical appliances dismantled by the company were recycled through its own channels, and now the proportion has increased to 7-8. In this way, the industrial chain can be moved forward ecologically. On the one hand, it reduces circulation links to avoid scalpers raising prices, on the other hand, it can guarantee the quality of home appliances. " Zhou Jun said.

Tang Qinqin, president of the Provincial Chamber of Commerce for Household Electrical Appliances Industry, believes that a rental platform for household electrical appliances can be established, and the whole process of product sales-reservation-installation-maintenance (-subletting)-recycling-dismantling-scrapping can be completed on this platform, so as to realize the full integration of electronic products from factory to scrapping. This can not only ensure the whole process of product control, but also reduce circulation links and save costs. In addition, the form of leasing is also conducive to improving the reuse rate of products and promoting the recycling of resources.