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Dull | Wen Zhouchu, Yi Qing | Editor

"Today’s young directors are actually quite happy, much happier than we were then. Every year, there are a lot of venture capital projects all over the country, and all kinds of feature films and short films are exhibited. This IM Cross-Strait Youth Film Festival has given a total of 3 million bonuses. Once winning the prize, there will be funds to continue shooting short films or start a feature film shooting plan.In a sense, I think young creators are very lucky."

　

At the second IM Cross-Strait Youth Film Festival,Entertainment thorn (id: yuci-er)I met the director JASON ZHANG.

　

JASON ZHANG is the representative figure of "the sixth generation director" of China films. In 1997, he started his career as a director with his first film "spicy love soup", and won the Best Director Debut Award in the 18th China Golden Rooster Award and the Best Director Award in the 5th Beijing University Student Film Festival.

　

Since then, his films "Bathing", "Sunflowers" and "Leaves Back to Roots" have also won awards at the San Sebastian International Film Festival and the Berlin International Film Festival.In 2017, the drama "Gang Rinpozzi" directed by JASON ZHANG was released, which won the Best Film Award at the 2nd Italian China Film Festival and won a "phenomenal" box office of 100 million yuan.

Source: Douban

In 1992, after graduating from the Central Academy of Drama, JASON ZHANG was assigned to the Beijing Film Studio, he told me.Entertainment thorn (id: yici-er),"At that time, it was very difficult for you to make a film in the system of the film factory. Without a record of about ten years and the qualifications of an assistant director, it is impossible to be a director."

　

Fortunately, JASON ZHANG got to know the producers who came back from the United States at the initial stage, and also found investment and started his own creation. But he bluntly said that this opportunity was very rare at that time.

　

In JASON ZHANG’s view,"Finding money" is not very difficult for young directors nowadays.Many companies are paying attention to the creation of young directors. Once the film enters venture capital, it will be signed away by the company and the funds will be implemented quickly.

　

JASON ZHANG told.Entertainment thorn (ID:yuci-er)"A few years ago, some of the works that started in venture capital had already been made, and the cinemas were all on. There are so many opportunities that talented creators will not be buried. "

　

How does the director adapt to the industrial system? How to "handle" the distance from the market? How can I make a qualified work? In andEntertainment thorn (id: yuci-er)In the dialogue, JASON ZHANG talked about the plight of young directors facing the market.In his view, the most important thing for a young director is not to find money and resources, but to shoot his first work well.

　

Art and market can’t have both.

　

JASON ZHANG’s point of view is very clear. You can’t have everything in a movie. Art and business have different demands for movies.

　

As a director, you must first make clear what you want to shoot in this film.If you want to make a commercial film, then focus on the business. "Keep your mind flat and stop thinking about the film festival every day. These have nothing to do with you."In JASON ZHANG’s view, commercial films are not easy to shoot. "It doesn’t mean that you can get a good box office by shooting commercial films, and commercial films also have many failures."

　

If you look for literary films, you may face losses in business. But as long as you go far enough in art, it will bring another kind of harvest, "winning prizes or word of mouth, these things are natural. The key is how far you can go in art. "

　

No director doesn’t want the box office word-of-mouth award to have a bumper harvest, but it is not easy to "eat all three". JASON ZHANG thinks that only two or three so-called dark horse movies can achieve a double harvest in box office and word of mouth in a year, and most movies can’t achieve this balance.

　

At the beginning of the release of "Gang Rinpoche" in 2017, JASON ZHANG thought that it would be good if the box office only exceeded 10 million. Eleven actors in the film are ordinary villagers from Pula village, Tibet. The whole film uses documentary to restore the scene of Tibetan pilgrimage. In his eyes, non-professional actors and documentary expressions are not very "audience-friendly" types.

(Still photos of Gang Rinpoche)

Source: Douban

In the end, the box office of Gang Rinpoche exceeded 100 million. "The announcement, or any other reason, made the audience in other circles besides the art audience pay attention to the film, and the word of mouth was also very good, so it created a box office miracle in the literary film. But there is no way to copy this, it is very luck. " JASON ZHANG said bluntly.

More often, literary films are faced with the dilemma of "not being a box office".JASON ZHANG revealed that for most literary films, 10 million box office is a very important threshold. If the box office can reach 30 million, it will be considered as "the box office ceiling".

　

According to Yuemu’s statistics, among the 44 literary films released in 2019, only 14 films earned more than 10 million at the box office, and 13 films earned less than 1 million at the box office.

Xiaowei, released in early 2021, won three nominations and two awards from four film festivals, including the 2nd Pingyao International Film Festival and the 44th Hong Kong International Film Festival, with a box office of only 1.452 million. With the double blessing of director Lou Ye and actor Gong Li, the box office of "Lanxin Grand Theatre" released in October has not reached 22 million, which can be seen from the box office of literary films.

　

Literary films with poor box office performance will naturally not be favored by cinemas. In order to solve the problem of fewer times and poor performances of literary films, producer Fang Li once knelt down and begged for arranging films, and director Pema Tseden also called for more arranging films in Weibo, hoping to "give every film a fair chance".

　

Although there will be concerns about film arrangement, JASON ZHANG is very open-minded. "When a film is put into the commercial market, it must conform to the laws of the commercial market.Whether or not to arrange films and how to arrange them are not only the business of the cinema manager, but the cinema is adjusted according to the preferences of the audience, and in fact the audience is voting."

　

As a director, JASON ZHANG feels that he can shoot anything. When his identity is transformed into a producer, his interest will not be limited to a certain type when evaluating the scripts of young directors."Whether it is a literary film or a commercial film, it actually has its own basic laws. Good things can be understood at a glance."

　

"The director doesn’t have to control the market trend."

　

"Many young directors have been very good in recent years, such as Gu Xiaogang, Bi Gan, Huo Meng and Wei Shujun." JASON ZHANG XiangEntertainment thorn (id: yuci-er)Say a few names.

　

In his view, the young director’s first film should shoot what he wants to shoot and try to express what he wants to express most. This is also the shooting direction of the young director’s first film, which is very encouraged by the industry.

　

Generally speaking, when making the first film, young directors will apply what they have accumulated and learned in the first twenty or thirty years of their lives. Most directors’ first works are often records and expressions of personal experiences and opinions.

　

But every director is different, so how to shoot the first film depends on the director himself. "You are like director Muye Wen. He can make a very mature commercial film in the first film." JASON ZHANG XiangEntertainment thorn (id: yuci-er)Give examples.

　

The first film directed by Muye Wen was Dying to Survive, which won the third place at the box office in 2018 with a box office of 3.1 billion yuan. It is the fifth film in the history of China movies with a box office exceeding 3 billion yuan, with a Douban score of 9.0. With this film, Muye Wen won six director awards.

　

On the one hand, it is the director’s personal choice, on the other hand, it is maturity. In JASON ZHANG’s view, maturity and vocational skills are very important.

Source: Douban

　

After the director really enters the film industry system, he must have feelings, but he should also have professional skills as a director."A script is put in front of me. Can I be competent and can I shoot it?"Easier said than done, JASON ZHANG bluntly said, this is a problem that many young directors are facing now.

　

"Especially the second and third films, it is no longer a question of the director’s self-expression.If a director wants to enter the industrial system and get in touch with different contents, it depends on your professional skills at this time."

　

In 2015, director Bi Gan became famous in the director circle with his debut novel "Picnic by the Road", and the second film "The Last Night of the Earth" received an investment of 20 million (later increased to 50 million), and the filming process of this film truly reflected the confusion of inexperienced young directors facing the industrial system.

　

Producer Shan Zuolong wrote in the article "The Darkness of the Earth", "It cleared up in the afternoon, and the art scene didn’t meet the requirements in the end, but the coordinated boot time has arrived. Bi Gan, who is usually unwilling to compromise, tried to shoot hard, but in the end he couldn’t get past his own level, so we decided to stop.The direct economic loss of downtime for one day is hundreds of thousands, and two directors and producers with no industrial experience are instantly knocked down …"

　

The progress lingered, the actors’ schedules were exhausted, and the funds were constantly overspent. Under all kinds of problems, the film was difficult and dangerous to finish.

　

Although it is emphasized that the director should adapt to the industrial system, in JASON ZHANG’s view, the director only needs to consider how to finish the filming best, without grasping the "wind direction" of the market.

Source: Douban

　

Modern society is originally an industrialized society with a very clear division of labor. If it is a purely commercial film, the preliminary work has been completed from screenwriter to producer to investor. In particular, many films have adopted the producer-centered system, and investors and producers control the business and market issues. The only thing the director wants to think about is how to shoot the film well.

　

However, if the director is more author-oriented, likes to create his own works and shoot the works he wants to shoot, which are more personalized, then this kind of film is doomed to have a far distance from commercial films.

　

JASON ZHANG is an author-oriented director. He prefers to find themes, write scripts and make films himself, he told me.Entertainment thorn (id: yuci-er)Basically, it is done in my framework, so it is relatively easy to control.

　

He didn’t think about the market when he filmed Gang Rinpoche, because it was just a story he wanted to tell from his heart.

　

"movies with only traffic are not lasting."

　

In JASON ZHANG’s view, no film can be finished easily, and any film can be called "time is tight and tasks are heavy", which requires a "complicated and painful" process.

　

Whether the film can be completed within a reasonable budget range is a very important indicator to test the director. "If it is overdue or overspent, it means that you are not a qualified director, or all the plans made in the early stage are unreasonable and out of your control."

　

When preparing for shooting, a really good director should foresee the overall shooting difficulty and shooting cycle of the film."In fact, it is necessary to make a reasonable plan in the early stage. As long as the plan is done, it can basically be completed step by step."

　

"The so-called tight budget means that the film that was originally filmed in 50 days must be finished within 30 days. This requirement is unreasonable." JASON ZHANG told.Entertainment thorn (id: yuci-er)In the face of this situation, the director must first try his best to fight with the producers or investors to explain the rationality of the film shooting cycle setting, and can’t promise what he can’t do. "You can’t finish shooting in 30 days, but you have to promise others to finish shooting. This is unreasonable."

　

On the other hand, JASON ZHANG thinks that the director can adjust the cycle appropriately. "If it can’t be finished in 50 days, can it be finished in 45 days and 42 days? The director should be in a reasonable framework of 42-45 days, which will save some costs and meet the basic artistic requirements." But he also stressed that artistic requirements are the most important."If it’s at the expense of the quality of the film, it’s meaningless. Why shoot it?"

Source: Douban

The producer of Gang Rinpoche successfully shared such a story in an interview with the film and television industry network. When Gang Rinpoche was finished, JASON ZHANG wanted to wait for a snowfall and get a more perfect picture, but he told JASON ZHANG that the budget was insufficient, and the remaining money was only enough for two days. Moreover, if it really snowed, it would be a huge expense to transfer the crew from the mountains to the mainland. After comprehensive consideration, JASON ZHANG abandoned the original plan.

　

In choosing actors, JASON ZHANG also holds the view that the quality of the film should not be lost."Choosing an actor is a concept. Choose the best and most suitable one, regardless of others. It has nothing to do with whether the actor has a name or not. If he is a good actor, there is nothing to do with traffic."

　

JASON ZHANG feels "indifferent" to those films that didn’t cost much time and money to shoot, but the actors gained a good profit by enabling streaming. In his view, everyone has their own understanding of movies, and the industry is mixed. How others operate is someone else’s business. He judged, "this kind of film will not last long, because it does not conform to the laws of the film market, and may occasionally make one or two movies, but this is not reproducible or sustainable."

　

As for his own film, JASON ZHANG toldEntertainment thorn (id: yici-er)I have never used a traffic actor before, and I have no idea about it.The key to choosing an actor lies in the actor’s "right way". We should not arrange it in the movie. We should consider whether the movie is finally presented on the screen of the cinema, whether the audience thinks the actor is suitable or not, and whether they believe his performance.

　

Aside from all other factors such as flow, funds and resources, the most important thing for young directors is to shoot according to their own understanding of the film. After all, no director will voluntarily make a bad film.

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　　　 1905 movie network exclusive feature On November 3rd, before the heating came, a feature film about the disaster of Mount Everest "climbed" into the mainland cinema, and a cold breath of "adding insult to injury" came on the face, and people could finally experience the taste of "ice peak exploration" on the big screen … …

　

　　　 Mount Everest has always been a sacred place in the minds of many young artists — — The clear sky and the snow-capped mountains filled with fairy clouds bring people unlimited space for daydreaming. For nearly a century, mountaineering enthusiasts from various countries and regions have never stopped their desire to conquer the highest peak in the world.

　

　　　 However, in order to step on this tallest beast, people pay a heavy price. On May 10, 1996, 12 climbers were killed, which was the worst mountain disaster in the history of Everest climbing at that time. This "Breaking Altitude" is adapted from this real event and tells the cause and effect of the mountain disaster with a very calm and restrained attitude. Let’s "enter the thin air zone" and explore the story behind this film:

　

Why "Everest": What should Mount Everest be called?

　

　　　 Viewers who have seen the poster of the international version of the film may notice that the English name of the film is "Everest" instead of "Chomolungma", while the Taiwan Province version is "Everest". So how did these names come from?

　

　　　 At present, it is more reliable to say that the name "Everest" originated from a surveying and mapping station of India’s Grand Triangulation Bureau in 1852. At that time, the surveyor was surprised to measure that the height of this mountain was the highest in the world and informed the director at that time. In 1865, nine years after this measurement was confirmed, the then director named the then numbered "No.15 Peak" Mount Everest after the surname of the former director Sir George Everest. This name is still deeply rooted in western countries, as evidenced by the title of this film.

　

　　　 Since the northern slope of Mount Everest is in Tibet and the southern slope is in Nepal, the two places have different names for this peak. The ancient and elegant name "Everest" comes from Tibetan transliteration, and its meaning has many explanations, such as "Mother of the Earth", "Water of the Virgin" and "The Third Goddess". In 1771, the Qing government officially finalized the word "Qomolangma" as a Chinese translation in the "Ganlong Neifu and Tu", which is still in use today. Since 1960, Nepalese people have called it "Sagamata", which means "Goddess of the Sky". Taiwan Province people combined the names of Tibetans and Nepalis, and came up with the name "Everest", which is a little mistaken for being associated with Christianity.

　

Going up the mountain is easier than going down: what is the experience of climbing Mount Everest?

　

　　　 People who don’t know Mount Everest may think that the process of climbing up is the most thrilling, but in fact, when the whole film "Breaking Altitude" is only halfway through, almost all the protagonists in the film have reached the top. The film spent a lot of time depicting the tension and misery of the mountaineering team when it went down the mountain, as well as the moral bottom line and family values of people exposed in this cruel life-and-death contest.

　

　　　 According to the survey results of China State Bureau of Surveying and Mapping in 2005, the rock face height of Mount Everest is 8844.43 meters, which is equivalent to the sailing height of a Boeing 747. As the movie said, in theory, people are "dead" at this height. Therefore, most of the time in the film, climbers are struggling with the gradual loss of physical strength, hallucinations caused by severe hypothermia and hypoxia, and obsessive-compulsive disorder. Even if you barely reach the summit, you can go down because there is no oxygen or physical strength, and accidents may happen. This mountain disaster in the film shows exactly this situation.

　

　　　 In addition, what the film fails to emphasize is that climbing Mount Everest is not a "feat" that can be completed in a day or two on a whim, but more like a huge, long and boring construction project. Mountaineers often need to arrive at the base camp at an altitude of 5367 meters at the foot of Mount Everest one or two months in advance to adapt to the rapid breathing, the change of pH value and the surge of red blood cells at high altitude, and at the same time, they have to do adaptive climbing between camps. At the same time, due to the changeable climate and poor living conditions of Mount Everest, symptoms such as diarrhea, vomiting and dizziness are often commonplace. For climbers with less climbing experience, the use of ice claws, ice picks, ladders and safety ropes also takes time to learn.

Next page: the exploration of Mount Everest is seriously commercialized: Mount Everest becomes a "pigsty"

　　CCTV News: (Reporter Ren Jia)Who would be so strong if life were not easy?

　　A while ago, Beijing ushered in windy weather, and the gust could reach 9 or so. There are many pictures on the Internet of riders struggling to walk in the gale. Some people stand up and fall down after being blown over by the wind … … For this scene, Yang Xue is familiar with it, because that day, she was also blown down by the strong wind on the way to delivery.

　　With the development of China’s Internet, especially the mobile Internet, the take-away industry has made great strides. According to the Statistical Report on the Development of Internet in China, as of June 2019, the number of online take-away users in China reached 421 million, accounting for about half of the total size of netizens.

　　The "lazy economy" has spawned various online ordering platforms, and the riders who send takeout have also emerged. In this industry where male practitioners are the majority, there are many female riders who are plain and thin, but they are no less than any male. According to statistics, out of every 100 riders, 10 are female riders, 5 of whom are post-90s, and 30% of the female takeout staff are single-king riders who take orders in the region.

　　Yang Xue, a 24-year-old Beijing girl, is one of the few female riders.

　　daily

　　"On the windy day, there were a lot of orders." In Yang Xue’s impression, her cell phone kept ringing, and she didn’t have time to find a place to take shelter. Her car was blown down several times. This little girl, who is only 1.6 meters tall, can’t hold down the car at all. When the wind was the strongest, the resistance was so great that she had to stop at the same place and wait for the gust to pass before starting.

　　Even so, the accident came. On the way to take the meal, a strong wind made Yang Xue, who was turning the corner, unable to escape, and even the car and people were blown down. The car hit his leg, and Yang Xue couldn’t move in pain. She wanted to call for help, but the phone was in the pocket in front of the car, and the car was holding her leg, so she couldn’t reach it at all. It was windy at night and there were very few pedestrians. She sat for a long time without seeing anyone passing by, and her legs were swollen. "I feel my heart is getting cold." Fortunately, the passing driver saw her and helped her up. After getting up, she couldn’t take care of her leg pain, so she hurriedly called her colleague and asked him to take the meal for delivery.

　　Delivery is a hard job, and it takes a lot of effort to catch up with the time. Yang Xue sometimes starts work at 6 o’clock in the morning and works until 12 o’clock in the evening. Running upstairs and downstairs has become a daily routine. When you are busy, you can’t eat, and sometimes you can’t even drink water. Catch up with customers to buy several barrels of mineral water, which seems fragile, and she can only carry it upstairs one by one. Yang Xue’s husband is also a rider. Sometimes two people meet, because both sides are carrying meals in their hands, it is not convenient to take off their masks, just honking their horns or making faces at each other, and they pass by.

　　Besides, security is Yang Xue’s biggest concern. Riders shuttle through the traffic every day, and if they are not careful, they are prone to traffic accidents. She once had a scuffle with a car for robbing the road, but fortunately, the person was fine, and the owner didn’t pursue it when he saw that the car was fine. However, her car was damaged and the guest’s soup was spilled, so she had to pay for the restaurant to make a new one.

　　"I have hit cars, bicycles and electric cars. This is the third car I have changed." In fact, every rider has been repeatedly stressed that "you can’t run a red light" when entering the job. But running dozens of orders a day, with so many anxious customers, Yang Xue found it difficult to completely obey the traffic rules.

　　customer

　　Compared with physical fatigue, Yang Xue is more afraid of making things difficult for customers.

　　Yang Xue’s sense of direction is not very strong. When he first started work, he was not very familiar with the route and surrounding communities. There are many high-rise buildings and dense communities in Beijing, so it is not easy to find them, and it is even more difficult to catch up with multiple names in the same community. On the day of the winter solstice, jiaozi’s best-selling food was slow, and it was too late for Yang Xue to pick it up. She came to the community according to the address of the customer’s order, but she couldn’t find it for a long time, and the customer couldn’t tell how to get there. Later, she made a video call with her husband and finally arrived at the delivery place under his guidance, but the order was overdue for 20 minutes. Knocking on the door, the customer didn’t accept her apology at all, and accused her completely.

　　"Why did you come so late?"

　　"How can I eat this jiaozi?"

　　"Aren’t you supposed to send me this family for special delivery?" "No, sister, please listen to me."

　　"You don’t have to explain, you should send it to my family!"

　　For 20 minutes, customers kept blaming Yang Xue. In order to calm customers’ emotions and avoid getting bad reviews, Yang Xue can only keep apologizing to customers. "Elder sister, I really worked hard. I will definitely deliver the meal as soon as possible. I hope you understand me and don’t give me bad reviews." Coming down from upstairs, Yang Xue’s eyes were red, and when she came home to see her husband, tears of injustice and sadness could not stop flowing down.

　　The only bad review in her takeaway career made her laugh and cry.

　　After she delivered the meal ordered by the customer to the designated hotel, the customer said that she was taking a bath and it was not convenient to go downstairs to get the meal. Let her put it at the front desk. Subsequently, she got a bad review on the grounds that the delivery was confirmed in advance. Can’t communicate can’t explain, Yang Xue can only accept. For customers, this may be just a refreshing vent, but for riders, getting a bad review may mean a punishment and a heart injury.

　　"In fact, most customers are very polite and will say thank you. Especially in bad weather, some customers will tell me not to worry when it is cold and slippery in winter, and send me a bottle of iced mineral water before leaving in summer. " These small actions have made Yang Xue truly feel that although life is not easy, there is warmth everywhere in the world.

　　misfortune

　　Delivery is not Yang Xue’s first job. She also worked as a cashier, a courier, a restaurant waiter and a car washer … … "Sending a courier is much harder than sending a takeaway!" It is necessary to start loading at 7 o’clock every day, catch up with the community without elevators, and carry it up one by one. Recalling the past, Yang Xue still remembers it vividly. "I have sent a big box of goods as high as my height. If I can’t move it, I will move it upstairs bit by bit." Because she lives far away, Yang Xue has to get up early every day, and once she fell asleep on the way to deliver the courier, causing people and cars to overturn on the side of the road.

　　Although the work was hard, Yang Xue also gained sweet love. When she was a courier, she met her current husband, took care of her and cared for her, which made her feel the warmth of her family. Although she is a Beijinger, Yang Xue seldom goes back to Beijing in the past few years when she left home to work, which is what she regrets most.

　　Because his parents divorced, Yang Xue grew up with his father. When she graduated from high school, she had a big fight with her father and left home. My father has high blood pressure and diabetes and has been in poor health. In recent years, Yang Xue, though caring, couldn’t get past the hurdle in his heart and didn’t want to go home.

　　At the end of last year, my father went to the hospital for examination because of a bad stomachache. Advanced gastric cancer! Yang Xue couldn’t believe his eyes. She didn’t dare to tell her father the contents of the diagnosis, but his father seemed to perceive all this and told Yang Xue that if one day he was seriously ill, he wouldn’t be treated. He didn’t want to lie in the intensive care unit with tubes all over his body. Sick, Yang Xue hide not to live, she wanted to take her father to do chemotherapy, was rejected by his father, "don’t do chemotherapy! I don’t want to burden you, you have to raise children. Just take some medicine! "

　　Since her father became ill, Yang Xue went to see her father after work every night, but after sitting for less than ten minutes, her father worried that it was unsafe for her to walk at night and "kicked her out". The disease developed rapidly. Half a year after the diagnosis, his father died, which made Yang Xue, who had lived with his father since childhood, extremely sad. When I was alone, Yang Xue always recalled that when I was a child, I fell on my father’s generous back and felt the warmth and greatness; On the wedding day, I saw my father turn his back and shed tears; In front of the delivery room, my father paced up and down anxiously … … She regretted her impulsiveness, because after that, there was no "dad" in her world.

　　future

　　Fortunately, the hard life didn’t crush the 24-year-old girl. Although her father is gone, she left her optimistic and cheerful personality to Yang Xue. In the eyes of colleagues, she is still the little "chatterbox" who loves to talk and laugh, but no one knows how much life pressure this smiling girl has suffered.

　　During the more than one year of delivery, she experienced family changes, including car accidents, grievances and bad reviews … … But after tasting the hardships and bitterness of life, this 95-year-old girl is even more indifferent. If the heart is sunny, why worry about sadness? Life will always get better, and she always believes.

　　Today, her daughter has become her biggest concern. My 3-year-old daughter is so attached to her that she doesn’t want to sleep every day and has to wait for her to come home. In Yang Xue’s eyes, a child’s smile is a good medicine to cure all wounds. Yang Xue can’t always be with her daughter because of the delivery job, which is what she feels most indebted to her children. What she fears most is that when she knocks on a customer’s door, she sees a child of several years old in the other person’s house. "When I think of my daughter, I always secretly wipe my tears when I go downstairs."

　　Lu Yao wrote in "Ordinary World": "In fact, everyone’s life is a world, and even the most ordinary person has to fight for the world in which he lives."

　　When Yang Xue is lying in bed, his mind will flash across a yearning scene: the family will sit around and chat, take the children out for a walk after dinner, watch the square dance, take off the tooling and go to the seaside to take a beautiful family photo … … Thinking about it, I fell asleep.

Strategic weapon for crisis management

No manager is indifferent to organizational security issues, and no manager can guarantee that his unit will not have an accident. In addition, the society has entered the era of mass communication, and media reports have almost become the primary factor in social life. Once the incident appears, it will immediately become a hot topic of media coverage. If the media concerned make a mistake, the incident will soon turn into a real crisis, social shock and the organization will suffer heavy losses.

The strategy to deal with the crisis should become an organization’s strategic reserve, just like the weapons in the arsenal. When a crisis comes, you can fight with weapons. If you don’t have weapons, you can only sharpen your guns when you get cold feet, and failure is inevitable.

In the process of dealing with the crisis, crisis experts have summed up all kinds of useful knowledge, from principles to strategies, from strategies to behaviors. You Changqiao, a famous crisis public relations expert, summed up a set of crisis management principles, which are concise and to the point, and should be an effective weapon in the crisis management arsenal of organization managers.

1S

Shoulder the matter principle of taking responsibility

Once the incident was reported, the public immediately became highly nervous and paid close attention to it. At this time, the public has four psychological characteristics:

First, I believe in media reports, but I don’t believe in the speeches of the organizations concerned, and I am emotional;

Second, it is better to believe in it than to believe in it, and to presume guilt;

Third, eager for new information, chasing new information and thinking that the new is true;

Fourth, to generalize, to doubt and deny.

Beneath this emotional state of mind, there is hidden public calm value concern. What does the public really care about?

First, the interests of the victims, and thus the interests of the public itself;

Second, who is responsible for the interests of victims and possible victims.

In the public’s state of mind and value concern, the first principle for the organization concerned to deal with the crisis is to take responsibility, regardless of whether the organization concerned is responsible or not, whether the responsibility is light or heavy. Declaring responsibility is a moral obligation that an organization, as a member of society, must fulfill, and it is also the best choice for organizations to resolve the crisis. It can effectively and quickly calm the public’s excitement, avoid the danger of further intensification of the crisis, and create a good public opinion environment for solving the crisis.

The public is undoubtedly emotional, but this does not mean that the public is indiscriminate. The words and deeds of the organization’s courage to take responsibility will produce a good response in the public mind. This response is the most valuable support for the organization to properly handle the crisis, and it is also a solid foundation for the organization and its products and services to continue to survive and develop among consumers after the crisis.

Avoiding responsibility, the organization may be destroyed by the pressure of society; Take responsibility, the organization will be praised in the crisis and turn the crisis into a turning point for development. Therefore, it can be said that the organization concerned announced to the media, the public and consumers at the first time of the incident, which is the most important choice for the organization not to be destroyed.

2S

Sincerity principle of sincere communication

When the incident comes out, no one can change it, but everyone wants to change the views of the media, the public and the victims. The key is whose method is effective.

Only sincere communication can be effective, and any insincere practice can only intensify contradictions and trigger a greater crisis. So what kind of communication is sincere communication?

First, fully spread. The organizations concerned provide all possible means of communication to the media, the public, consumers and all people who are concerned about the incident, such as press conferences, live media interviews, online interaction, hotline calls, open letters, advertisements, text messages and other means of communication to ensure the public’s right to know.

Second, take responsibility. By using such means and tools of communication, the organizations concerned are not trying to justify, argue, shirk their responsibilities, blame others, express their grievances, bow and scrape, readily agree, please the society, etc., but to declare that they will bear the necessary responsibilities for the victims. The so-called responsibility, as a responsible member of the society, is a moral commitment to the victims and the whole society after the incident, and it is the social moral obligation that the organization should fulfill. This is a belief, not a utility.

Third, it is human. The truth is undoubtedly important, but in the process of event communication, the importance of audience feeling even exceeds the event itself. If the organization concerned blindly "speaks with facts" and ignores the inner feelings of the public, the organization will still be considered "insincere".

3S

Speed first principle

In the era of mass communication, any news-worthy event will be reported immediately after the event, even at the same time, and will soon become a hot spot of media attention, triggering public shocks and forming a crisis.

Therefore, if the organization concerned cannot announce the truth of the incident to the media as soon as it happens (as far as it knows), it will lose the best fighter to control the deterioration of the situation, and it will take a hundred times of efforts to save it in the future.

From the perspective of crisis management, it is the premise of crisis management to deal with the incident immediately and correctly; It is the core of crisis management to spread the incident immediately. The content of communication should not only be correct, but also the time of communication should be "immediately".

From the perspective of communication, the first 12-24 hours after the incident is the time when the news spreads fastest and the deformation is the most serious, and it is also the time when the audience is most anxious, most eager for information and most anxious. Every move of the organization concerned has been widely reported by the media, so adopting the right means of communication to spread the right content at the first time is almost equivalent to laying the foundation for successfully handling the crisis.

Not sleeping for 24 hours is totally worth it; Otherwise, you can’t sleep for 24 months.

4S

System system operation principle

At present, crisis management systems and crisis management systems are being established in all aspects, from national to local, from public administration to specific social organizations. This is an inevitable problem with the high development and high integration of social politics, economy and cultural life, that is, how to ensure the normal operation of a huge social machine, how to rescue an accident in a certain link and make it return to normal as soon as possible.

Crisis management is to ensure that the measures taken by the organizations concerned are timely, correct, consistent and in line with long-term interests. Every large organization, especially in the pharmaceutical industry, should establish a crisis management system to ensure that once a crisis occurs, the crisis resolution procedure will be started immediately and the system will operate to resolve the crisis.

Generally speaking, the crisis management procedure includes the following elements:

First, set up a crisis management team with the participation of relevant personnel, and the senior leaders of the organization are responsible for commanding and fighting continuously;

Second, implement special control within the organization to ensure internal stability and unified external information;

Third, do a good job in crisis communication and maintain benign communication and interaction with the media and the public;

Fourth, take decisive measures to solve the problem and treat both the symptoms and the root causes.

5S

Standard authority confirmation principle

It is easy to understand that an incident was reported and triggered a crisis. No matter how the organization explained it, the media and the public would not believe it. Who would believe a person suspected of being guilty and show that he is innocent? !

Are there any problems with the products, services or other things of the organization concerned, which caused the incident? Such problems can only be concluded by the competent government departments or the third-party authoritative organizations after careful investigation and study. Therefore, after the incident, the organization concerned only needs to solve the problem in good faith and wait for the authoritative conclusion. Any self-conclusion will not help, but will also anger the victims and aggravate the crisis.(Cheng Wuzheng)

[Cheyou Headline-CheyouNo.-Automobile Intelligence] As early as the day when Xingyue L made its debut at the Shanghai Auto Show, some people predicted that it would become the "explosion" this year; Judging from the actual sales performance, Xingyue L did not disappoint.

At the beginning of the month, Geely Automobile released its sales performance in August, and the Xingyue L, which was listed on July 20th, won the sales performance of 10,036 vehicles in the first natural month. Indeed, if we look at the entire SUV market, this data is still not enough to squeeze into the top 15 of the Federation list, but as a domestic model with a price range of 130,000-180,000 yuan, it can achieve sales performance comparable to that of a compact joint venture SUV at the same level. Xingyue L is still the only one.

In fact, the new media of automobile intelligence visited the Geely 4S store and found that most of the Star Yue L was still sold by "order". For the tight mid-high models, the waiting period was even as long as one month. So, why can Xingyue L sell so well? Aside from the "online celebrity" attribute, is it worthwhile for consumers to give up the joint venture SUV and choose it instead? In a recent test drive, the author finally found the answer.

Sufficient power, intelligent configuration plus points

Regarding the design of Xingyue L, I believe everyone is already very familiar with it, so I won’t go into details here. Comparatively speaking, unlike ordinary customers’ test drive, the test drive route is nearly 300 kilometers long and lasts for about 4 hours, covering complex road conditions such as urban areas, highways, rural roads and mountain roads, which can basically simulate all car use situations encountered by car owners.

If we use one sentence to describe the performance of Xingyue L in urban areas, I believe there is nothing more appropriate than the word "easy to drive". First of all, the steering wheel of Xingyue L is very light. For example, in the case of reversing at a low speed and frequent steering, it will not drag its feet at all, and even female car owners with relatively small strength can easily control it. In addition, when passing through a narrow road at low speed, the 360-degree panoramic image+transparent chassis function can be awakened, avoiding the collision of vehicles and driving more confidently.

Of course, if the stop-and-go in the urban area can only be regarded as a "side dish", the high-speed road conditions can be said to be a big test for a car. As far as the actual driving experience is concerned, even if the speed rises to 100km/h, the chassis of Xingyue L is still very solid. Even when passing through the deceleration device, the vehicle has no unnecessary bounce, and the comfort is absolutely remarkable. Unexpectedly, although the Star Yue L uses Goodyear tires that are biased towards sports properties, there is no obvious tire noise during high-speed driving, which shows that its sound insulation measures are still excellent.

In the face of a 100-kilometer-long high-speed section, of course, the blessing of intelligent assisted driving system is indispensable. The way to activate the Star Cross L assisted driving is very simple. Just turn on the assisted driving function in advance and press the "Constant Speed Cruise" button in the upper left corner of the steering wheel during driving, and the vehicle can enter the adaptive cruising state. At this point, the system can take the initiative to take over the vehicle and slow down when encountering obstacles or the speed limit is reduced, which can not only reduce driving fatigue, but also avoid speeding, which can be said to be the "gospel" for long-distance drivers.

In addition, the test drive route also includes a section of township road surface, which is rugged and even contains some gravel roads. However, this test drive is a 2.0T+8AT+ four-wheel-drive Xingyue L-top model. In the face of this road condition, it is natural that the stable and solid power output makes running a "bad road" a pleasure.

Finally, it is the highlight of the test drive process. After entering the mountainous area, vehicles will face many "stuck bends", and sharp turns and large-angle slopes will not only test the driving level, but also challenge the vehicle’s power system. Fortunately, Xingyue L’s 2.0T high-power engine has 238Ps horsepower and 350N·m torque, and its output power and response speed are excellent. In the words of friends, "Although most compact SUVs can drive up mountains, Xingyue L will obviously be more’ calm’".

Full of luxury, feel the leap.

For most families in China, which car to buy in the end is not a "one-person decision". Besides taking care of the driver’s feelings, the opinions of family members are also very important. In the process of test ride, the performance of Xingyue L is absolutely worthy of the word "excellent".

It is true that the interior of most joint venture compact SUVs has got rid of the criticism of "hard plastic", and the soft package on the center console and door armrest has improved the sense of grade. However, the interior of Xingyue L can be described as "luxury". The center console and the inner roof are made of a large number of suede materials, which makes the interior more warm. The leather package with stitching on the door and the wooden decorative board will also look more designed and give people a pleasing feeling.

Under normal circumstances, the co-pilot is the exclusive seat of the family "hostess", and Xingyue L is not stingy in configuration. There is a 12.3-inch screen in front of the co-pilot, which supports the manipulation of multimedia to play music and videos, making long-distance travel more fun; In addition, the (top) co-pilot seat also has the function of seat heating and ventilation, and supports six-way adjustment, so that passengers can find a more comfortable sitting position.

As for the size, the length, width and height of Xingyue L reach 4770/1895/1689(mm) respectively, and the wheelbase is 2845 mm. Although it is a compact SUV, its space strength can be comparable to that of a medium-sized joint venture SUV. In addition to the luggage of a group of four people can be easily loaded in the trunk, the "Erlang legs" can be easily tilted in the back row, which is completely out of the spatial level impression of the "compact SUV" in the impression.

It is not difficult to find that the "top match" of Xingyue L is only the "entry level" price level of the joint venture compact SUV, which brings the performance strength comparable to that of the joint venture medium-sized SUV, so it is not difficult to understand why it can sell so well.

tagOnce, some people compared French cars to "sweet dumplings", meaning "all the good things are in them". In my opinion, today’s Xingyue L is more like a "zongzi". Under the glamorous appearance, it still retains a "heart" full of sincerity. Therefore, although the Star Yue L is not as good as the joint venture model at the same level in terms of brand premium ability, I believe that anyone who has tried the Star Yue L will vote with their wallets. (Text/Cheyou car information)

　　In the autumn equinox, China ushered in the fifth China Farmers Harvest Festival.

　　On September 22nd, General Secretary of the Supreme Leader, on behalf of the CPC Central Committee, extended festive congratulations and sincere condolences to farmers and comrades working on the front of agriculture, countryside and farmers.

　　General Secretary of the Supreme Leader stressed that Party committees and governments at all levels should thoroughly implement the major policies and decision-making arrangements of the CPC Central Committee on the work concerning agriculture, rural areas and farmers, strengthen food security, stabilize the basic agricultural sector, consolidate and expand the achievements in tackling poverty, solidly promote rural revitalization, and promote the realization of richer rural areas, happier lives and more beautiful rural areas. Farmers all over the country should actively participate in the practice of accelerating the modernization of agriculture and rural areas, so as to make life more prosperous and live in by going up one flight of stairs!

　　According to the latest data, China’s autumn grain area exceeded 1.3 billion mu this year, and 246 million mu has been harvested at present. Autumn grain is growing well in most parts of the country, especially corn, which accounts for more than half of autumn grain output, is generally better than last year.

　　In the past ten years, China has adhered to the road of connotative modern agricultural development, and promoted the transformation of agricultural development from relying on resource elements to innovation-driven, and agricultural modernization has reached a new level.

　　"Now farming is very worry-free. I planted 12 acres alone." Looking at the rows of rice, Ou Bingde, a villager in Tucheng Village, Yuduo Town, Qianxi City, Guizhou Province, was full of joy.

　　Old Europe’s "peace of mind" comes from the construction of high-standard farmland. In 2020, Yuduo Town built more than 2,000 mu of high-standard farmland, and leveled scattered fields and sloping fields into large fields and flat land. At the same time, flood drainage ditches and irrigation facilities were continuously improved, and tractor roads were repaired to the fields, and they were once again "alive" piecemeal.

　　In recent years, Guizhou has taken the construction of high-standard farmland as an important starting point to consolidate the foundation of modern agricultural development, accelerated agricultural modernization, turned grain fields into "fertile fields", and laid a solid foundation for stable grain production and food security.

　　"People don’t eat in the valley, and the valley is not born." At the end of 2020, General Secretary of the Supreme Leader pointed out at the Central Rural Work Conference that cultivated land should be protected like giant pandas.

　　△ Jilin Province is located in the world-famous "Golden Corn Belt" and "Golden Rice Belt". On September 8th, rice in Baicheng, Jilin Province was harvested mechanically.

　　Jilin Province has set up three core demonstration bases for the protection and utilization of 10,000 mu of black land, and Chenjiadian Village in Nong ‘an County is one of them. At present, patches of corn in the village are growing happily, waiting for the particles to return to the warehouse.

　　In Chenjiadian village, the surface of the crop straw was exposed after leaving the field, and the soil structure was destroyed by repeated ploughing … … Over time, not only the grain production is reduced, but also the burning of straw brings environmental pollution.

　　In order to increase grain yield, Chenjiadian Village has implemented no-tillage and sowing conservation tillage — — After the autumn harvest, straw mulching and returning to the field is equivalent to covering the black land with a quilt; Spring ploughing and direct sowing in the coming year will not only reduce wind erosion, but also enrich the soil fertility.

　　In addition, Jilin Province raised the subsidy standard for conservation tillage from 55 yuan to 70 yuan this year, with an implementation area of 30.5 million mu.

　　The relevant person in charge of the Ministry of Agriculture and Rural Affairs introduced that since the beginning of this year, China has strengthened the construction of farmland infrastructure, vigorously promoted the protection and improvement of cultivated land fertility, and increased grain production capacity.

　　Cultivated land is the lifeblood of grain production. A series of effective measures have improved the level of cultivated land fertility and provided strong support for autumn grain production and harvest this year.

　　Sometimes, the harvest has arrived.

　　Harvesters and grain trucks shuttle back and forth in more than 1.2 million mu of corn fields in hua county, Anyang, Henan Province.

　　In the soybean-corn banded compound planting field in Etuokeqian Banner, Erdos City, Inner Mongolia, harvesters are busy working, harvesting, separating and threshing soybeans … … … …

　　"We should put the development of agricultural science and technology in a more prominent position, vigorously promote agricultural mechanization and intelligence, and insert the wings of science and technology into agricultural modernization." Four years ago, General Secretary of the Supreme Leader walked into the Sanjiang National Agricultural Science and Technology Park in Heilongjiang Beidahuang and sent a message to the vast number of agricultural scientific and technological personnel.

　　Today, the contribution rate of China’s agricultural science and technology progress has exceeded 61%. As an important driving force, science and technology have changed the traditional mode of production.

　　△ Staff of Huyang Smart Cycle Industrial Park in Lushan Township, Changxing County, Huzhou City, Zhejiang Province are scanning the digital chips on the ears of Huyang cubs.

　　Lvshan Township, Huzhou, Zhejiang Province is "the hometown of China Huyang", and Huyang Smart Recycling Industrial Park is the main local Huyang breeding base. Relying on the intelligent management platform of Hu sheep, the technicians can know as well as how much feed a sheep eats and how much meat it grows in a day. There are 50,000 Hu sheep in the 320-mu breeding area, and 16 technicians can manage them.

　　Shuangmiao Village, Qiaolin Street, Pukou District, Nanjing, Jiangsu Province, is an important vegetable producing area in the Yangtze River Delta. The plant factory here covers an area of 4,488 square meters, and only five people are needed to complete the long-term production work throughout the year. By means of hydroponics and intensive planting, the growth cycle of vegetables planted in the field for two months only takes more than 20 days, and the yield of the same area is more than 50 times higher than that planted in the field.

　　A small mobile phone can easily manage the watering and fertilization of hundreds of acres of land and raise thousands of sheep … … New technologies such as 5G, Internet of Things and even blockchain have blossomed in many fields.

　　Advanced science and technology, machinery and equipment and production methods are painting a happy new agricultural scene and playing a bumper harvest pastoral symphony on the vast countryside.

　　△ On September 19, in Yangchan Village, Shexian County, Anhui Province, villagers were drying crops in front of the tulou.

　　In the tulou group in Yangchan Village, Shexian County, Anhui Province, the villagers grabbed the fine weather and dried the crops — — Golden corn, orange pumpkin, light yellow walnut, fiery red pepper … … Presenting a colorful "autumn picture".

　　Based on the beautiful harvest, the agricultural tourism is deeply integrated, attracting more and more tourists to enter the countryside.

　　In Zhanqi Village, Chengdu, Sichuan, the western Sichuan dwellings with white walls and blue tiles are patchwork, and sightseeing in car ferry shuttles.

　　In the online service hall of the characteristic industry of "Wonderful Battle Flag", many tourists are buying agricultural and sideline products and handicrafts. On the eve of the Spring Festival in 2018, when General Secretary of the Supreme Leader visited Zhanqi Village, he asked the inheritor of Tang Chang’s shoe-making skills how to make handmade shoes and bought a pair of handmade shoes.

　　Tianfu Farming Culture Museum, Yili Old Street and the 18th Square in the countryside have become popular tourist attractions in rural areas. Pixian watercress, round root radish and other special products are deeply loved by the market, and "Sichuan Zhanqi Rural Revitalization Training College" has attracted a large number of students … … In 2021, Zhanqi Village received about 1.06 million tourists, achieving a tourism income of 46.69 million yuan, and embarked on a revitalization road of collective economic appreciation, agricultural production increase and farmers’ income increase.

　　△ The children carried out research activities at the Smart Farm in Tayuanzhuang Village, Zhengding, Hebei Province.

　　Tayuanzhuang, Zhengding, Hebei, is located on the Hutuo River.

　　Four seasons picking garden, green agricultural products in smart farm, automatic production line in central kitchen, and tourism formats such as research and experience, modern agriculture has given Tayuanzhuang a new vitality.

　　Nine years ago, when General Secretary of the Supreme Leader visited here, he emphasized that agriculture should be industrialized, old-age care should be marketized and tourism should be standardized.

　　In 2019, the collective annual income of Tayuanzhuang Village exceeded 20 million yuan and entered a well-off society ahead of schedule.

　　Tayuanzhuang didn’t stop there. In 2020, the Tayuanzhuang Tongfu Rural Revitalization Demonstration Park with a total investment of 2 billion yuan was completed, which promoted the deep integration of the primary, secondary and tertiary industries, the continuous extension and improvement of the industrial chain, the rapid development of related industries, and a new path of rural revitalization with pastoral gold became clearer.

　　"It is conditional to expand the space for industrial value-added and efficiency-enhancing through the whole industrial chain and create more opportunities for employment and income increase." The General Secretary of the Supreme Leader pointed out that it is necessary to actively develop the agricultural product processing industry, optimize the industrial layout, promote the transformation of rural areas from selling original brand names to selling finished products, and leave more value-added income in the county.

　　In order to improve the employment and entrepreneurship support policies and attract migrant workers, college graduates, retired military personnel and scientific and technological personnel to innovate and start businesses in rural areas, China has built more than 2,200 rural innovation and entrepreneurship parks and incubation training bases, with a total of 11.2 million people returning home to innovate and start businesses.

　　At present, more than 8,000 agricultural industrialization consortia have been cultivated and established nationwide, which has improved the interest linkage mechanism, broadened the channels for farmers to obtain employment and increase income, and made agriculture a promising industry.

　　The heavy harvest is written on the land of China and reflected in the hearts of villagers.

　　"the five grains are ripe, and the family is full." Colorful farming culture condenses the surging power of Chinese civilization, and the struggling Chinese children make agriculture glow with vitality in the new era.

　　Chief Producer Qian Wei Wang Shanshan

　　Producer: Ou Zhang

　　Producer Xing Lai

　　Editor-in-Chief Ning Lili

　　Editor Yang Caiyun

　　Visual sense Jiang yuhang

　　Proofread Cheng Yu

[Song Changle/Editor of Titanium Media] Today, at the conference of "Future Forum New Centennial of Human Cognition", Li Yanhong made a keynote speech on "Technological Innovation and Model Innovation". When Li Yanhong came to power, the heart of Titanium Media Xiaobian was excited, because as Li Yanhong’s first public appearance after the Post Bar event, it is very possible to respond to the Post Bar event with this speech.

Judging from the on-site performance, although Li Yanhong took the stage as the first guest speaker, he looked a little tired and his voice was low. In response to the post bar incident, Li Yanhong only alluded to one sentence at the opening:

This week is a very special week for Baidu. Thanks to the concern of friends, we will reflect deeply, hoping to turn the crisis into an opportunity and let Baidu go further with you.

Followed by talking about China’s innovation, of course, I don’t forget to insert Baidu’s hard work from time to time. Li Yanhong said that there are many difficulties to overcome in innovation in China, and the two biggest difficulties are:

In enterprises in China, most of our working languages are still Chinese, which leads to a problem. If the best talents in the world come to China, it is actually very difficult for them to stay here comfortably and for a long time. Because he doesn’t speak the language.

Besides, English in Chinese is generally poor. In fact, people in non-Latin-speaking countries have weaknesses in this area. We have to spend much more time than others to learn what others are born with, which consumes a lot of our time.

In this regard, Li Yanhong said, for example, that outstanding talents from all over the world are willing to go to Silicon Valley if you let them go. He thinks that it is not only the center of global innovation, but also everyone speaks the same language and English. In China, we can’t do this.

For example, like Baidu, we have recruited many people with international backgrounds, such as returnees. When they first entered our company, when they communicated by email, they all wrote in English. After two months, I basically wrote Chinese. This environment is very strong in Chinese, and this culture is very China-like.

He said that the environment in which employees live still makes it difficult for everyone to produce such inclusiveness, and it is difficult to attract the best talents in the world to enter such a culture. Therefore, if we want to become a real innovation-led transition in China, we will face language barriers and cultural barriers.

However, Li Yanhong also mentioned that China has an advantage in innovation, that is, it has the opportunity to try first.

Li Yanhong mentioned that what Baidu is doing now is unmanned vehicles. On the one hand, it needs a lot of technology and innovation, and it takes a long time to invest and work hard, but at the same time, it is also such a thing that will change the existing pattern.

When it comes to driverless cars, he also admits that both Europe and the United States are facing legal, ethical and road disputes.

So how to make China a truly innovative country? Li Yanhong’s answer is: foster strengths and avoid weaknesses. On the one hand, we should make good use of China’s user market; on the other hand, we should make China’s language and cultural defects less obvious.

Li Yanhong finally mentioned that,We like being challenged by others very much. Even if we don’t know each other very well, we can speak frankly about the problems we see. The more we argue, the more progress we make, and the more likely we are to make innovations.

Good morning, everyone. I didn’t expect so many outstanding scientists and entrepreneurs to gather together today when I started to do the future forum a year ago, especially today’s meeting, which was completely full, with 2500 people signing up for the 800-person venue. It really aroused the interest of a lot of people. I’m the first to talk about it today.Everyone knows that this past week has been a very special week for Baidu. Thanks to the concern of friends, we will also reflect deeply, hoping to turn the crisis into an opportunity and let Baidu go further with you.

In fact, today’s forum is very related to the long-term. The theme of the forum is the new century of human cognition. On this occasion, everyone wants to open their minds and think about something longer-term, to discuss the future, to discuss the future of science, to discuss the future of technology, to discuss the future of the country, to discuss the future of the nation, and why so many people are so interested in this matter and long-term things now. I think there is actually a prerequisite, that is, the era we live in today is very different from that of a hundred years ago.

A hundred years ago, China was probably the weakest country in the world, although it was also a big country. Today, we should say that we are in a prosperous time. Only when you are in a prosperous time, will so many people have such a mood and such an ideal to do something long-term for our future generations and for mankind.

So today I want to talk about a topic that I have been thinking about for a long time. How can China’s innovation ability be further improved and how can China, not only a big country, but also an innovative country, have a strong position in the field of global innovation, even a leading position?

I’m thinking, in fact, we have many difficulties to overcome in order to do this. The two biggest difficulties are:

One is language.Language is that every one of us may have this experience, which means that when you are studying, whether in middle school or college, you spend a lot of time learning English. When I was in college, I probably spent about one-third of my time studying English, taking TOEFL and GRE. When I was studying, I was thinking that the world is too unfair. Americans don’t have to learn English, and I don’t have to spend so much time learning a language when I was in college. But we in Chinese, people from non-English-speaking countries, especially non-Latin-speaking countries, all have weaknesses in this respect. We have to spend much more time than others to learn what others are born with, which consumes a lot of our time.

Related to this is culture. Up to today, most of our working languages in enterprises in China are still Chinese, which leads to a problem. If the world’s best talents come to China, it is actually very difficult for them to stay here comfortably and for a long time. Because he doesn’t speak the language.
Our culture in China.

Actually, the second obstacle I mentioned is that our China culture is not so inclusive at present.China is not an immigrant country. Of course, in the past, our population may be too large and controlled, but generally speaking, outstanding talents from all over the world are willing to let him go to Silicon Valley. He thinks that it is not only the center of global innovation, but also everyone speaks the same language and English. In China, we can’t do this.

In fact, it’s not that we haven’t tried. For example, Baidu has recruited many people with international backgrounds, such as returnees. When they first entered our company, they all wrote in English when they communicated by email. After two months, I basically wrote Chinese. This environment is very strong in Chinese, and this culture is very China-like.

Not only enterprises in China, in fact, I know a Japanese enterprise, the largest e-commerce company in Japan, called Lotte. His founder made a similar observation, so he forced all employees of Lotte to use English as their working language. However, I see that the effect is not particularly obvious. His whole culture and the environment in which his employees live still make it difficult for everyone to have this kind of inclusiveness, and it is difficult to attract the best talents in the world to enter such a culture. This is what I see. If we want to become a real innovation and lead the transition, China will face language and cultural obstacles.

At the same time, I also see that we have an advantage in innovation. There are some things that others don’t have, especially in the past 40 years of reform and opening up. I think the reason why China has been able to have such a long and sustained high-speed economic growth is very related to the concept, that is, to try first. Before many things were thought out clearly, our environment and our problem allowed you to try and try and make mistakes, which led to many things being done quickly in China, a building being built quickly, and the high-speed rail being the best and most developed railway transportation system in the world.

Specific to what we are doing now, for example, what Baidu is doing now is unmanned vehicles. On the one hand, it needs a lot of technology and innovation, and it takes a long time to invest and work, but at the same time, it will also change the existing pattern. So we see that there are companies in the United States and companies in Europe are doing this unmanned vehicle.

But we have seen that in these countries, especially in the United States, there are not only technical differences, but also disputes on the road, and there are also many disputes in law and ethics.For example, a question that many people are asking is that when an unmanned vehicle needs to make a choice, walking to the left and killing a child and walking to the right and killing an old man, how do you choose and who is responsible for the result? In our opinion, this argument is of little significance. Even a person can’t make a good judgment. Now we need an unmanned vehicle technology that is still in a very early stage and very infancy to make such a judgment. The requirements for it are too high.

I believe that there will not be so many such requirements in China, which will enable many innovations to have more opportunities for trial and error in China, and we may be at the forefront of innovation in the world.

Therefore, I think China has an advantage in trying first, which is of great value to innovation. Of course, we also have an advantage that the whole world does not have. It is the huge market in China. There are more than 700 million Internet users in China, and our population of more than one billion may be the largest single market in the world. If the population is long ago, it is almost any field, our Internet field and even other traditional industries. When we look at this head, this market is the largest market.

With the largest market, you have many opportunities to try, try and make mistakes and innovate. We have encountered problems that have not been encountered elsewhere. So we should have the opportunity to think first and find a solution first. The generation of solutions is actually the process of innovation.

Therefore, I think that the concept of trying first in the huge market will be two very, very important advantages for China to innovate in the future.

Then, in order to make China a truly innovative country, we shouldOn the one hand, we should develop our strengths and give full play to our advantages in these areas; on the other hand, we should avoid our weaknesses, or make up for our shortcomings in language and culture, so as to make them less obvious.

In fact, I know that there is a project called Yanjing School in Peking University, which is to attract students from all over the world to study in China and Peking University. After graduating from university, they will come here to study for a master’s degree. This major is called China Studies. In fact, it is what they come here to study. I don’t think it is the most critical thing. The most important thing is to say that all the tuition fees are included. In this way, we can attract outstanding talents from all over the world to come to China to get in touch with China’s culture, Chinese and our language when they are very young.

In this way, these people will be given some opportunities to contact if they can make something good in China when they want to enter the field of work. Therefore, in the future, perhaps we entrepreneurs should give more aid to these good universities, so that they can provide good scholarships to foreigners and people from all over the world to study in China. In this way, they will be educated in China, understand the language and culture of China, and have more opportunities to do things here in the future. This is the first thing I think can be made up for.

The second one is actually related to the awards that we will release this afternoon. We will make some scientific awards to reward those innovations made in China and scientific innovations. In this case, I think all kinds of talents will be attracted, which will make everyone feel that being a Science has face, respect and a future. We can do all these things.

Of course, at the cultural level and the language level, we still have a lot to try and imagine. Every entrepreneur here should consider such a problem. Maybe one day China will become such a language, and it may become a much more open culture than it is now. People from all fields and nationalities in the world are willing to come to China and do what they want to do here, so this is what we can do.

What we can do is the so-called cross-border. Today, these people really represent many different fields. People from these different fields communicate and collide together, which also plays a very important role in promoting innovation.

In the past year, the Future Forum held a lot of lectures and closed-door seminars on understanding the future. I also participated in one or two of them. I think it is very good that people from different fields can get together and communicate and argue openly. We like being challenged by others very much. Even if we are not very familiar with each other, we can speak frankly about the problems we see. The more we argue, the more progress we make, and the more likely we are to make innovations.

Therefore, I also hope that today’s future annual meeting will not only bring together outstanding scientists, entrepreneurs and talents in different fields, but more importantly, when we get together, such communication will generate more and more innovations, which will enable China to gradually become a country leading global innovation. Thank you.

Once an entrepreneur decides to start his own business, no matter what industry he is engaged in, he must have certain business knowledge and certain management methods in addition to the necessary venture capital, in order to stand out from the cruel business competition and master more initiative in the ever-changing business society. Learning and flexibly using the following 16 aspects of knowledge or skills will make your own entrepreneurial road go further, smoother and easier.

Professional industry skills

This is the basis of starting a business (whether you have been engaged in this industry before or not). If you know nothing about the industry you want to start a business, I advise you to wait for a while and carefully observe and understand it in this field before making a decision. No matter which industry you want to start a business in, the first thing you need is to have a certain understanding of this industry (or be very familiar with it), and to have a certain understanding of the current situation and future development trend of the industry. This is the truth of doing business if you are not familiar with it. If you have certain theoretical knowledge, practical experience, operational skills and contacts in this industry that is about to start a business, you can make a good pre-business plan. Of course, the following knowledge is also very important in starting a business. It is recommended to dabble in it and use it more.

Equity knowledge

Many enterprises were full of enthusiasm at the beginning of their establishment, and everyone was full of enthusiasm. When they encountered any difficulties, everyone could work together to solve them together, and finally let the enterprises go through the most dangerous period of the previous two or three years. In order to expand their operations, the company needs to carry out market financing or share reorganization (or it may be that the enterprise needs financing or other circumstances in case of business crisis). At this time, there may be different ideas and disputes among shareholders. At this time, we discovered that when we started a joint venture, we came together only by the friendship between friends and friends and the beautiful yearning for starting a business. At that time, we didn’t mention (or didn’t expect) to sign a partnership agreement and formulate the relevant shareholder advance and retreat mechanism out of consideration of face and kindness. Even the articles of association were only drafted by the agency that assisted the company to register according to the legal norms, so there was not much practical binding effect without considering the actual situation. It is conceivable that this kind of enterprise will eventually have a serious situation. Therefore, at the beginning of starting a business, entrepreneurs must sign a partnership agreement, define the form of shareholders’ participation, the amount of capital contribution, the time limit for funds to be put in place, the proportion of shares, formulate the financial use and supervision mechanism, the shareholder advance and retreat mechanism, the risk control mechanism, and formulate the articles of association according to the actual situation and needs of the company. Familiarity with and application of equity knowledge will make your enterprise bigger and stronger.

organizational structure

The organizational structure is the overall structure of an enterprise, including the shareholders’ meeting, the board of directors, the board of supervisors, the management and the departments, etc. The organizational structure of each enterprise is tailored according to its own needs. It will make the operation of the enterprise more efficient for entrepreneurs to understand and set up the enterprise structure according to the actual needs of the enterprise in the early stage of starting a business.

Strategic Planning

Entrepreneurs should have a clear entrepreneurial direction, always know what they are doing and what they want to do, and formulate a strategic plan for enterprise development for at least one to three years or five years, and formulate short-term and medium-term work objectives and detailed implementation plans according to the enterprise development plan. If an enterprise does not have a practical long-term strategic plan, short-term action goals and implementation plans, it will make enterprise managers run around like headless flies, and the entrepreneurial era of crossing the river by feeling the stones with only a courage and enthusiasm has long since ended. Therefore, in order to succeed in entrepreneurship, enterprises must have clear development plans, goals and implementation rules.

Accounting knowledge

Financial management is an important part of enterprise operation and management, which has certain professionalism. However, as an entrepreneur, co-founder and the highest decision-making core of an enterprise, although you don’t need to master too much professional accounting knowledge, you still need to understand some basic accounting knowledge (such as cash flow statement, income statement, balance sheet and other financial statements). Knowing the actual financial situation of an enterprise at any time can make you more flexible and active in daily decision-making and find professionals who can better meet the needs of the enterprise to serve the enterprise.

Tax knowledge

For enterprises and entrepreneurs (especially entrepreneurs of small and micro enterprises), it is very necessary to know the relevant tax knowledge that is of interest to enterprises. Don’t think that this is just a matter for financial personnel. For hired professional staff, they will only file tax returns according to the process, but not for enterprise decision makers. He can save more funds and ensure the safety of enterprise operation. If the national tax policy can be flexibly grasped and rationally applied, the enterprise can go further and operate more reasonably and legally.

Marketing knowledge

Marketing is one of the skills that entrepreneurs must master. Enterprise product marketing determines the survival time and anti-risk ability of enterprises, and it is also the basis for enterprises to develop. Entrepreneurs must master relevant marketing knowledge and skills, set up marketing teams and train marketing personnel according to the actual situation and development plan of enterprises, fully analyze the market, be familiar with the market, know the customer’s needs, and formulate external marketing plans that highlight product characteristics and meet the company’s interests, market environment and customer’s needs. Formulate the operating norms and learning materials for internal marketers matching the marketing plan, and formulate relevant sales system, commission system, incentive measures, etc.

Logistics knowledge

Modern enterprises will inevitably face a large number of foreign logistics and related goods procurement. The importance of enterprise procurement and logistics management to start-ups is self-evident. Therefore, it is particularly important for entrepreneurs to master the necessary logistics knowledge and procurement knowledge. In the early stage of starting a business, funds are often not abundant, so reasonable procurement and on-demand allocation can alleviate the financial pressure. If you have a certain understanding of logistics enterprises, logistics links, logistics materials and logistics prices, you can make product prices, product packaging, customer commitments and after-sales services.

Computer and network knowledge

Modern enterprise management has been very different from traditional enterprise management. If entrepreneurs or business operators don’t know how to use basic computer and network tools, it is basically impossible to succeed in starting a business (or get twice the result with half the effort), so entrepreneurs must at least master simple computer typing (preferably table making and TTP making), surfing the Internet, sending and receiving emails, QQ, QQ group, WeChat group, Weibo, personal e-banking, WeChat group.

administration management

At the beginning of the business, there are generally not many employees in the company, so the boss (actual controller) is basically in charge of the company’s administrative personnel, or all the so-called offices (relatives or cronies) that have just been established are responsible. This management method is fatal to the enterprise. In the end, if the enterprise can still live, it will basically become a family-owned enterprise. Employees live in the boss’s mood every day, and everyone revolves around the boss. There is no or dare to have independent thinking, and few people are ghosts. Therefore, entrepreneurs must understand the importance of administrative management. No matter how many employees there are, companies must formulate various rules and regulations from the beginning, such as employee discipline, post system, workflow, operational norms, employee incentive system, etc., and strengthen learning and strict implementation, put an end to cronyism and family management, and advocate standardized and institutionalized enterprise construction.

human resources

If an enterprise wants to create a world in competition, talents play a decisive role. How to attract talents, retain talents and make good use of talents is a problem that every entrepreneur and enterprise manager must attach great importance to and think deeply. Many entrepreneurs have been competing with employees since the establishment of the enterprise, complaining that employees are not competent and have poor quality, complaining that talents are difficult to recruit, complaining that employees’ wages are too high to spend, and so on. As a result, there are many ways to default on wages or dismiss employees in various ways and find ways to let employees leave by themselves. As a result, labor relations are tense, employees have no enthusiasm and no sense of belonging, and bosses are busy recruiting and replacing people in batches in complaints, and there are many people who haven’t woken up until the company closes. If an enterprise wants to recruit and retain truly suitable talents, it should strive to create a relaxed, harmonious and harmonious working environment for its employees, formulate a sticky and passionate salary system, performance system, reward mechanism, improve employee welfare and logistics guarantee mechanism, apply for social security and sign a formal employment contract for employees who meet the requirements, etc. The company will manage people with the system, care for them, and retain employees with the working environment and salary and benefits, and employees will naturally repay the enterprise with their work ability and efficiency.

Emotional quotient management

Many times, the entrepreneur’s personal emotional intelligence management, human behavior and emotional control ability determine the ultimate success or failure of the enterprise. Entrepreneurs who are low-key, modest, capable of being a person, have high emotional intelligence, know how to respect others and understand mutual benefit are often popular, cohesive and persuasive, and are like a duck to water in business operations. Entrepreneurs should strengthen the cultivation of personal emotional intelligence and exercise their self-emotional control, understand that harmony makes money, and don’t act on impulse.

honesty and trustworthiness

Honesty and trustworthiness is the basic principle of dealing with people, and it is also the essential factor for entrepreneurs to succeed in starting a business. Only honest and trustworthy people can make real friends. Without friends in business, friends have connections. Connections are the pulse of money, business opportunities and the basis of development and cooperation. Only by adhering to the principle of being honest and trustworthy can we go further. Those century-old shops, famous brands and business giants have all come out in this way.

Focus. Focus.

There are many entrepreneurs who can persist in an industry or enterprise for three years, but few can persist for five, ten or even fifteen years. Entrepreneurs should avoid looking at other mountains while starting a business, trusting or admiring other people’s projects to make more money, and constantly introducing or changing projects will make their business a mess and ruin their original career. For beginners, it is more important to do, love and specialize in one line. Only by concentrating and persisting in doing one thing well can we make some achievements in the field of entrepreneurship we choose.

Time concept

Entrepreneurs should have a strong sense of time, all business operations should be carried out according to the planning and time frame, and they should respect both their own time and others’ time in business contacts. Don’t easily promise time limits for things that are uncertain, but do what they say on time. If they can’t do it, they should communicate with others in advance and provide remedial measures or compensation schemes. Only by being punctual and keeping promises can they get higher benefits and win respect.

social etiquette

For entrepreneurs, it is essential and frequent to participate in various social activities. Accumulating more resources and contacts through social activities will promote personal horizons and increase business opportunities. Before participating in various social activities, you should have a certain understanding and familiarity with some basic social etiquette in the corresponding social scenes (telephone communication, meeting, dining, meeting, gathering, negotiation, activities, etc.). For example, it is best to say your full name when introducing yourself, stand up or smile and nod to others when introducing yourself, don’t cross your legs when sitting, and ask guests to order first when eating. If the guests are not polite, try to order according to everyone’s regional taste (pay the bill in advance as low as possible before the end), avoid packing after meals (except for family dinners), treat people politely and equally regardless of their status, avoid taking photos casually and sending WeChat friends when socializing or dining, don’t pry into other people’s privacy, don’t spread negative news, don’t gossip, don’t drink too much, keep everything in mind when you see through some things, and don’t whisper to others at will to avoid misunderstanding. Don’t care too much about trifles or gossips, learn to be patient and tolerant, be able to bear losses, and don’t haggle over trifles to gain respect and respect from others.