17 Sudanese attacked China workers safely transferred.


Camp of Wu ‘a Highway Project Department of China Hydropower Company. On January 28th, the project department was attacked by Sudanese rebels, and 29 China workers were kidnapped. Information photo This version of the picture is based on the website of China Hydropower Corporation.


Asphalt pavement construction of Sudan Wu ‘a highway. Information photo

  29 kidnapped Sudanese workers are still under the control of anti-government forces and are in South China; The whereabouts of one abductee is unknown.

  ■ "The Chinese enterprise Sudan was attacked and more than 20 Chinese were missing" tracking.

  Comprehensive Xinhua News Agency The Embassy of China in Sudan confirmed on the 30th that 17 China workers of China Company who were attacked a few days ago have been transferred to a safe place by Sudanese government forces.

  In addition, 29 previously kidnapped China workers are still under the control of Sudanese rebels.

  A total of 29 China workers were abducted.

  A person in charge of China’s embassy in Sudan told Xinhua News Agency that China Hydropower Corporation was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau) at a highway project site in South Kordofan, Sudan, and 29 China workers were kidnapped. Other personnel in the construction site scattered and hid near the construction site in time. Sudanese government forces then found 17 China workers and moved them to a safe place.

  At present, the Embassy of China in Sudan and other relevant departments in China are continuing to communicate with the Sudanese side and actively rescue the 29 China workers who were abducted.

  The embassy sent a working group to assist in the rescue.

  China’s embassy in Sudan said on the 30th that it had sent a four-member working group to help the Sudanese government rescue 29 China workers who were abducted by local rebels.

  An embassy official said that a working group consisting of three diplomats, including the Political Counselor, and a person in charge of China Hydropower Corporation went to Bailly, the capital of North Kordofan State, to meet 17 China workers who were safely transferred by Sudanese government forces. Subsequently, the working group will participate in helping to rescue the hijacked workers in China.

  An official of China’s embassy in Sudan said that all communications between the kidnapped China people and the outside world were cut off. South Kordofan, where the attack occurred, borders South Sudan and is one of the most rampant areas of anti-government armed activities. Anti-government forces are mainly entrenched in the Nuba Mountains in the state.

  There are 47 China workers on the construction site.

  On the 28th, a highway project site of China Hydropower Corporation in South Kordofan, Sudan was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau).

  At the time of the incident, there were 47 China workers in the construction site, 29 of whom were abducted by anti-government forces, and the other 18 workers scattered and hid near the construction site in time. The Sudanese government forces then found 17 China workers who were not abducted and moved them to a safe place, but the whereabouts of one China worker are still unknown, and the Sudanese government forces are continuing to search for his whereabouts.

  An official of China’s embassy in Sudan said that 29 kidnapped China workers are still under the control of anti-government forces.

  ■ reaction

  The Ministry of Commerce issued a security reminder.

  The Ministry of Commerce issued a message yesterday, reminding China’s relevant enterprises and personnel in Sudan to do a good job in safety precautions, pay close attention to the changes in the local security situation and ensure the safety of life and property.

  "There is no problem in the capital." Mr. Liu, an employee of China Hydropower Company who works in Khartoum, said that the situation in Khartoum, the capital of Sudan, is relatively safe and life has not had much impact. The Embassy and the Commercial Counsellor’s Office require Chinese companies in the Soviet Union to be vigilant and take various measures to ensure safety.

  According to Mr. Liu, in Sudan, Chinese specially grows vegetables from China and supplies them to Chinese-funded units. South Kordofan, Sudan, which was attacked on the construction site in China, is located on the border between North and South Sudan. Usually, the living conditions of workers are quite good, and the company has uniform accommodation standards. Like Khartoum, the food we eat is also grown in Chinese and then delivered.

  According to a senior official of a state-owned investment enterprise who once lived in Sudan, both state-owned enterprises and private enterprises in China have many projects in Sudan. In the area north of Khartoum, because of the low population density, the people are very comfortable and the social order is good, but there is always a conflict between herders and aborigines at the junction of the south and the north. According to its introduction, most of the state-owned projects are in the north, but they are gradually going to the south. The hydropower highway project in this accident belongs to the famous "Six Roads and One Bridge" project in South Kordofan, where there are many conflicts.

  ■ statement

  "Beifangju or pressure the government by kidnapping"

  In response to the hijacking incident, the reporter interviewed He Wenping, a researcher at the African Institute of the Chinese Academy of Social Sciences. He Wenping pointed out that this is a rare large-scale kidnapping of China workers in recent years. She thinks that the kidnapping is unlikely to be aimed at China workers, possibly for financial purposes, and it is unlikely to have much impact on China’s investment in Sudan.

  Since the Northern Bureau has not indicated the purpose of kidnapping China workers so far, He Wenping analyzed two possibilities. First, it was politically motivated. Because of its anti-government armed nature, the Northern Bureau may have pressured the government by kidnapping China workers, so as to get the government to agree to some of their demands; The second possibility is the purpose of money, that is, kidnapping for ransom He Wenping also pointed out that because the kidnapping place is the focus of the conflict between the Northern Bureau and the government forces, it does not rule out the possibility that the Northern Bureau did not plan it, but just stole the China workers.

  He Wenping pointed out that the hijacking incident raised a new problem for China’s overseas investment, that is, how to consider the security cost of outsourced projects, such as the construction of projects in a complicated country like Sudan, and the risk level naturally increased. He Wenping pointed out that although unstable factors increase the cost of engineering safety, certain strategies can be adopted to balance risks. For example, assess and investigate the risk areas in Africa, classify the risk levels, and observe the changes of local risk levels at any time.

  ■ progress

  "Some robbed China workers were rescued" is not true.

  On the 30th, members of the Sudanese delegation attending the 18th African Union Summit in Addis Ababa denied reports that 29 China workers kidnapped in Sudan had been partially rescued.

  The member of the Sudanese delegation, who asked not to be named, said that 29 Sudanese workers kidnapped in the border area between Sudan and South Sudan are currently in South China, and the report that some of the kidnapped workers were rescued is not true. He said that the Sudanese side kept close contact with the kidnappers and would do everything possible to rescue the workers in China.

  Earlier, foreign news reported that Sudanese government forces successfully rescued 14 China workers abducted by anti-government forces on the 30th. Our reporter connected Liu Zhenyong, spokesmen of the China Embassy in Sudan, and told reporters that the Sudanese military rescued 17 workers from China. These 17 workers were not the 29 abducted China workers, but other workers hiding near the Chinese camp. These people were not injured. For safety reasons, Liu Zhenyong said that the details of the rescue and the location of the rescued workers could not be disclosed.

  He said that at present, the embassy is closely carrying out search and rescue work, actively contacting relevant Sudanese departments, and will disclose the progress to the outside world in a timely manner, but can not disclose specific details for the time being.

  Armed groups promised to release China workers.

  In the early morning of January 30th, Beijing time, Yasser arman, secretary general of Sudan People’s Liberation Movement (Northern Bureau), an anti-government armed force in Sudan, said in an interview with CNTV reporter that Sudan People’s Liberation Movement (Northern Bureau) would never oppose China and Chinese, and guarantee the safety of China workers and release them.

  Arman also said: "We are a force for peace, stability and global coexistence. The leadership of Sudan People’s Liberation Movement (Northern Bureau) and myself — — The Secretary-General and Chairman are doing their best to get accurate information about Chinese’s detention from our troops at the front line in South Kordofan. If China citizens are with the army of the Sudan People’s Liberation Movement (Northern Bureau), please rest assured that we will ensure their safety and release them. "

  ■ The kidnapping of China workers in Sudan.

  On October 3, 2011, a PetroChina worker was killed by unidentified gunmen in South Kordofan, Sudan, and another was injured.

  On October 18, 2008, nine employees of PetroChina were kidnapped by local rebel militants at a construction site in southwest Sudan, five of them were killed and four were rescued.

  On March 26th, 2004, two China workers were killed by mobs in Sudan. They were pilots of Sudan Project Department of Liaohe Oilfield Road Construction Company under China Petroleum and Natural Gas Group Corporation.

  This version of the manuscript (except signature) is integrated with CCTV.

  Our reporter Danielle Courbe Chu Xinyan Jin Yu Shen Yuqing and other reports.

Li Tiaotiao, who helped you jump the advertisement, received a lawyer’s letter. Is this reasonable?

Original bad review jun bad review

Li tiaotiao was sent a letter.

But I’m not surprised because it’s only a matter of time.

Introduced by friends who are not familiar with "Li Tiaotiao", Li Tiaotiao is an Android App that can help you skip open-screen advertisements.

We have recommended Li Tiaotiao to everyone many times. You can also see a bunch of grass planting posts by just searching on social media platforms.

There are many bad reviews of Watching Pioneer 2.

Why is it so popular? Let me tell a cousin’s story:

One day, my cousin opened the mobile App to quickly check important information. At this time, a 5-second open-screen advertisement appeared in front of him.

He was a little impatient, but he had to squint like a hunter and look for the "skip" button all over the screen.

However, the button was too cunning. It was almost five seconds before he lit it-

And because the button is too small, he actually clicked on the advertisement. . .

He hates himself. Why can’t his fingers be as small as jumping buttons? It must be his problem!

Just when my cousin was disheartened, I recommended Li Tiaotiao to him.

Since then, my cousin has been upgraded, and he is no longer fighting alone.

The moment the advertisement pops up, Li will say: Let me do it.

After about 0.0925 seconds, Li Tiaotiao successfully found "Skip" and clicked it.

Cousin was so frightened that he didn’t even see the advertisement clearly.

He also found that Li Tiaotiao has built-in multiple scanning modes, and even if the advertisement has a fake skip button, Li Tiaotiao can get to the truth.

And such a software, it doesn’t cost money, it doesn’t need to be connected to the internet, and it doesn’t have to worry about privacy. . .

Now, you can understand why Li Tiaotiao has received countless praises.

Ok, let’s tell the story from another angle.

Imagine that you are a small company owner with a mobile phone application. For the sake of the company’s operation, you opened the advertising space.

Generally speaking, the charging method of open-screen advertising is CPC, which charges according to the number of times the advertisement is clicked.

You find that because of the existence of software like Li Tiaotiao, the number of times users click advertisements is much less.

Accordingly, your income has also decreased, and your salary will not be paid next month.

Whether you are angry or not, whether you want to fuck them or not, you even think that you have done it correctly, and the other party is in the wrong anyway.

That’s what I said at the beginning. It’s reasonable that Li Tiaotiao was engaged, because it affected the interests of others.

Let’s go back to the matter itself.

In the early morning of the 24th, Li Tiaotiao announced on the official WeChat official account that "the software will stop working indefinitely" and attached a lawyer’s letter.

The lawyer’s letter is coded and it can be seen that it comes from a large internet company.

The reason given by the other party is unfair competition.

It probably means that the software interferes with the operation mode and profit mode of the browser by shielding and filtering the advertisements of a browser, which constitutes unfair competition.

Let’s not talk about whether Li Tiaotiao can constitute unfair competition software.

There are many similar cases in the past, which can be used as reference.

Adblock Plus (hereinafter referred to as ABP), an advertising blocking plug-in in Germany, has been sued many times, basically for "constituting unfair competition".

In these cases, ABP has lost and won.

In 2015, ABP was considered as unfair competition by the Frankfurt state court and ruled that a temporary injunction was issued.

In 2018, Springer, the publisher of Le Monde, filed a lawsuit against ABP, and the German Supreme Court ruled that ABP did not violate the competition law.

People’s courts think that users have the right not to watch advertisements, just like advertisements in newspapers and magazines, and everyone can choose to ignore or turn pages.

After a year, Springer said that ABP infringed, and sued again in a different posture, but ABP still won.

The court will generally pay attention to two key factors-subjective will and degree of influence.

For example, in 2016, the court in Cologne, Germany, ruled that ABP itself did not violate the competition law (but other aspects lost), mainly saying two points.

First, ABP is not targeted to hinder others.

ABP is an open source software, which filters the advertisements of corresponding websites according to the list.

Note, however, that the list is public and can be modified and used by anyone.

ABP only intercepts content according to the list provided by users.

To make an inappropriate analogy, whether a kitchen knife is bought to cut vegetables or people depends on the buyer’s subjective will, and the kitchen knife is only responsible for "cutting".

Therefore, ABP is technology neutral and does not hinder others.

Second, ABP did not harm others excessively.

The court held that although ABP affected the plaintiff’s model: advertising+free content, there was no evidence that the plaintiff could not provide content without advertising. In addition, the plaintiff already has the technology to block users who use plug-ins.

This means that ABP does not affect other people’s business models too much.

There are similar cases in China.

In 2015, ADsafe was sued by Aiqiyi and PPTV, and violated the Anti-Unfair Competition Law by "infringing on others’ legitimate business model and making profits for themselves without justifiable reasons".

In 2019, Window of the World browser was sentenced to violate recognized business ethics for blocking Tencent video advertisements, which constituted unfair competition and compensated 1.89 million yuan.

In the same year, 720 browser was judged as unfair competition for intercepting and blocking mango TV advertisements, and compensated 800,000 yuan.

Although the legal provisions at home and abroad are different, the key points of such cases are quite consistent.

Blocking advertisements like 720 browser is actually a built-in ABP plug-in, which emphasizes that it is technology neutral in court.

However, the court held that he did not simply provide users with ABP technology for the benefit of users, but increased the browser’s own resources and sought more trading opportunities.

What he said about "technology neutrality" is obviously inconsistent with the facts.

The plot of the Window of the World browser case is also quite ups and downs.

At the first trial, the court held that Window of the World browser did not target Tencent video and did not cause fundamental damage, so it did not constitute unfair competition.

Later, Tencent refused to accept the appeal.

The court of second instance held that the browser violated the Interim Measures for the Administration of Internet Advertising in 2016.

"Internet advertising activities shall not provide or use applications, hardware, etc. to intercept, filter, cover, fast-forward and other restrictions on other people’s legitimate advertisements. 」

The court said that even if this provision is not considered, it is also an act of taking the initiative to directly intervene and intervene in other people’s business operations, which violates recognized business ethics and violates the anti-unfair competition law.

In addition, the court also held that Window of the World browser destroyed people’s business model, which would not only harm the interests of consumers, but also endanger the development space of online video industry in the long run.

So to sum up, the key points of this kind of cases are technical neutrality, subjective will, whether it has a far-reaching impact, and whether it violates the law and recognizes business ethics.

After reading the past cases, let’s go back to Li Tiaotiao.

First of all, the bad reviewer wants to ask a question from the operational logic:

Li Tiaotiao is a little different from filtering advertisements. It just helps people click "Skip".

It’s like I hired a brother who has been single for 30 years. He just responded a little faster and his hand was a little faster. After the advertisement appeared, he helped us to "skip".

This, this doesn’t work either. . .

Moreover, it can be seen from Li Tiaotiao’s confession that Li Tiaotiao has no profit.

In order to solve the question, the bad judge consulted a lawyer friend, who said that Li Tiaotiao may indeed constitute "unfair competition".

You may wonder, Li Tiaotiao is not profitable, and he is not an operator. How can it constitute unfair competition?

This sentence may have worked in the past, but the unfair competition law was changed in 2017.

The revision in 2017 expanded the scope of operators from the perspective of "behavioral characteristics", from the original "commodity management or profit-making services" to "commodity production, management or service provision", and the providers of commodity production and non-profit services were also included in the scope of operators.

Therefore, even if Li Tiaotiao is not profitable, he may be an operator, and his subjective will constitutes "unfair competition."

Of course, whether Li Tiao Tiao constitutes unfair competition law or not, at the end of the story, Li Tiao Tiao all chose to stop the watch indefinitely. . .

I don’t think people need to feel too bad.

First, as long as there is an installation package, you can continue to use it, but the App can’t be updated and maintained later.

Second, we should be clear about what phenomenon Li Tiaotiao is the product of.

It is the phenomenon that advertisers cross the sea, show their magical powers and try their best to deceive and mislead users to click on advertisements.

Some advertisements have no skip buttons, some have fake skip buttons, some are so small that they are almost invisible, and some skip buttons need to be pressed twice.

Some advertisements put a "fake play button", some put a "fake return button", and some put a "fake message pop-up".

Even some obviously click skip, but there is still a certain probability to enter the details. . .

At that time, as soon as we opened the mobile App, we had to fight with advertisers and fight with each other on a few inches of screen.

Under this kind of internet advertising chaos, Li Tiaotiao appeared.

For users, Li Tiaotiao is Robin Hood who robs the rich and helps the poor. If it is done by the iron fist of capital, most people will naturally take their side.

But that was before.

Since May 1st this year, the State implemented the Measures for the Administration of Internet Advertisements, which explicitly prohibited all kinds of situations of cheating and misleading users to click on advertisements, the above phenomenon has actually decreased a lot.

Of course, you can’t say no.

I want to say that the demand for this kind of software is negatively related to the standardization of advertising.

The more standardized your advertisement is, the less people will resent it, and the fewer people will naturally use Li Tiaotiao.

If one day, when all the open-screen advertisements can make users simply find the skip button and click it quickly and conveniently, then everyone doesn’t need Li Tiaotiao. . .

To some extent, Li Tiaotiao has a sense of Dying to Survive. They are not absolutely correct products, and they will not be invincible in the law because they are widely supported by everyone.

However, as a former beneficiary, as a user who was deeply poisoned by open-screen advertisements, I still want to say thank you to the developers behind Li Tiaotiao.

Written by: Hedgehog Editor: Mangshan welding head Noodle Cover: Huan Yan

Pictures and data sources:

China Intellectual Property News: Blocking other people’s advertisements was awarded millions of compensation.

Wang Heshu, Beijing Yuntian Law Firm: An Analysis of the Illegality of Advertising Interception —— A Comparative Demonstration Based on Extraterritorial Judgments

Because of the built-in advertisement interception function, another domestic browser developer was sued by the video website, claiming 1 million yuan.

Measures for the Administration of Internet Advertising

Adblocking Does Not Constitute Copyright Infringement , Court Rules

Court hands adblock startup Eyeo victory against Axel Springer

https : //openjur.de/u/891571.html

Li Tiao Tiao WeChat official account

Original title: "Li Tiaotiao, who helped you jump the advertisement, received a lawyer’s letter. Is this reasonable? 》

Read the original text

I heard that you don’t look at the nutrient list when you buy food? It is necessary to popularize science!

The third week of May is National Nutrition Week.

This year’s theme is "How to cook, how to choose and how to read labels"

Learn to read nutrition labels

Do on-demand meal preparation and nutrition catering.

Koppjun believes that

This is a compulsory course for everyone.

So, how do we read food labels?

Make a reasonable meal plan?

The higher the ranking of ingredients, the more content.

It is stipulated in our country that all prepackaged foods must be printed with nutrition labels on the outer packaging, including ingredient list, nutrition ingredient list, nutrition claim, etc. Otherwise, it is an illegal product.

Just know one key point about the ingredient list: the higher the content, the higher the ranking.

Therefore, no matter how extravagant the advertisement is, you can understand it at first glance.

For example, if you buy dried fruit, if white sugar is at the top of the ingredient list, or if there is edible salt and oil, it is not recommended to give it to children, which will easily lead to excessive sugar and sodium in one day.

In addition, we need to pay attention to the food additives in the ingredient list.

The purpose of food additives is to meet the needs of color, fragrance, seasoning, preservation, preservation and processing technology.

The following ham sausage and instant noodles cover almost all additives.

Image source: Weibo

Slide up and down

↓ View food additives for various purposes ↓

● Color matching-colorant, color fixative and bleach.

● Flavoring-edible essence

● Seasoning-salt, flavor enhancer, sweetener, sour agent, salty agent and umami agent.

● Anticorrosion-preservatives and antioxidants

● Preservation-antioxidant

● Processing technology needs-thickener, emulsifier, etc.

● Nutritional fortification-nutritional fortifier

To sum up, the conclusion can be drawn from the ingredient list is that materials are the best for food, and the shorter the ingredient list, the better.

Understand the nutrient composition table

There are usually three main contents in the nutrient composition table. From left to right, the names of the nutrients, the contents of the nutrients and the nutrient reference values (NRV%) are listed.

The contents that must be marked in the nutrient composition table are:

01

Nutrients that need to be listed:

China adopts the "1+4" model, that is, energy+four core nutrients (protein, fat, carbohydrate and sodium). Except for some exempted foods, all nutritional ingredients must have these five ingredients on the list.

In addition, when there are raw materials (hydrogenated and/or partially hydrogenated vegetable oil, non-dairy creamer, etc.) that may contain trans fatty acids in the ingredient list, it must be marked.

Merchants can also selectively add some nutrients. For example, dairy products usually add "calcium" and coarse grain products often add "cellulose".

Examples of nutritional components of basic models in GB 28050-2011

02

Specific values corresponding to five items:

Generally speaking, how much is contained in "every 100g", drinks are used in "every 100ml", and many snacks with high energy will be used in "each serving" or "each package".

03

Nutrient reference values percentage (NRV%):

The country has a recommended daily intake value for ordinary adults for each nutrient, and the latter percentage value represents how much share you used today when you ate 100g/ml of this food.

After learning the above "basic knowledge"

It helps to know yourself.

How many calories have you eaten?

How do you know what you eat?

How much heat is there?

According to the national standard, the content in the table of nutrients is per 100ml, or per 100g, or in a serving of food.

net content

If it is 100g or 100ml, it needs to be combined with the "net content".

For example, the net content of a bottle of beverage is 500ml, and the energy value in the nutrition table is 190 kilojoules per 100ml, so the energy of the whole bottle of beverage is 190×5=950 kilojoules.

a part; a portion; a share

According to the "one copy", the specific amount of "one copy" will be written.

For example, if a packet of instant coffee powder is 15g, its nutrient content table may be "one serving (15g)", so you can look at it directly without counting.

convert

In addition, the energy unit of food labels is kilojoules (KJ), which is an internationally used unit for labeling calories, but the calories we normally say are kilocalories (Kcal), which are also called calories and calories. The conversion relationship between them is as follows:

1kcal=4.184kJ

Calculate daily requirements according to NRV

As we said earlier, NRV% is the content that must be marked in the nutrient composition table. NRV is short for Nutrition Reference Values, which is translated into Chinese as Nutrient Reference Values.

Nutrient reference values refers to the amount of certain nutrients that ordinary people should eat every day under normal circumstances.

The NRV value of each nutrient is given in the national standard General Rules for Nutrition Labeling in prepackaged foods (GB 28050-2011):

Understand what NRV is, add a percent sign and write it as "NRV%" or "nutrient reference values%", which means that the actual content of a nutrient in this food accounts for the proportion of its NRV.

It is difficult for ordinary consumers to see the level of a certain nutrient in food from the digital surface. For example, the fat content in a nut nutrient composition table below is 53.2g/100g, and consumers can’t know whether the "53.2 g" here is high or low, but it is easy to understand if it is expressed by NRV%. Eating 100 grams of this food can probably meet 89% of the fat I need in a day, and other foods with more fat should be eaten less!

NRV%= content ÷NRV×100%

The above picture shows the nutritional composition table of a dairy product. We can see that every 100ml of dairy product contains 110mg of calcium, and nutritionists suggest that adults consume 800mg of calcium every day, and 110÷800×100%=13.75% (about 14% in the composition table), which is the meaning of our NRV%.

If the whole box of milk has 250 ml, when you finish it, you have completed 34.4% of today’s calcium intake task.

Friends who have special needs for food, such as gaining muscle, losing weight and controlling salt, need to pay special attention to NRV%. Through these values, calculate your daily intake.

How’s it going?

Want to achieve "can cook and choose, can read the label"

Isn’t it that difficult?

Congratulations!

Understand ingredient list, nutrient composition list, NRV%

Next time I go shopping in the supermarket

You can compare and choose ~

Recommended video today

Body shaping clothes = slimming clothes?

Can you really slim your waist and burn fat?

Many women are keen on wearing corsets.

Can a corset really slim the waist and burn fat?

Actually, it can’t!

After taking off the corset,

Not only will the figure not look good.

It will become loose!

Poke the video together to see the details ~

Popular reading

(Click on the picture to read)

Original title: "I heard that you buy food without looking at the nutrient list? It is necessary to popularize science! 》

Read the original text

Fuzhou releases high temperature red warning signal.

Fuzhou Meteorological Observatory changed the release of high-temperature red warning signal at 13: 46 on August 21st: It is estimated that the highest temperature in some towns (streets) in Fuzhou city and high-tech zone will reach 38 ~ 40℃ this afternoon, with some exceeding 40℃.

The meteorological department reminds relevant units and personnel to pay attention to heatstroke prevention and cooling, especially those working outdoors or under high temperature conditions should take necessary protective measures! (General Station reporter Wu Yanmin)

Short play observation | Short play in distress at sea: Sad love and dumb fire, husband-in-law rushing to the street, the logic has all changed.

Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".


On the other hand, the cost of short plays began to surge, and the homogenization of content became more and more serious. Less than a month after the explosion, the "same paragraph" was everywhere. Some entrants began to realize that,If you want to "win", you can’t "roll" in the Red Sea market-going overseas has become a new choice for many practitioners.

"From the end of this year to the beginning of next year, there will be big variables in the overseas short drama market." Leon said.

Three months ago, Leon was an advertising director in Australia. He shuttled around the studio every day and filmed all kinds of advertising blockbusters. After the wind of vertical screen short plays blew overseas, he also transformed into a "middleman" to connect domestic short play platforms with overseas contractors, so that "money" and "people" could be quickly matched. According to his memory, in the middle of this year, the vertical screen short play was really popular overseas, attracting a wave of loyal fans who paid for their emotions.

And this fire, it is China manufacturers "put".

In August 2022, Crazy Maple Studio, a subsidiary of Chinese Online,(Maple Leaf Interactive)ReelShort, a short drama platform, was launched overseas. After more than half a year on the line, it gradually opened the volume and ran through the business model. Since the beginning of this year, domestic online platforms have intensively launched vertical screen short drama apps overseas, including DramaBox of Dianzhong Technology, GoodShort of the new reading era, Flex TV of Anyue Network, 99TV of Kyushu Platform, and some game manufacturers are also in preparation.

Nowadays, ReelShort ranks all the way up in the best-selling list in Europe and America, and the story of getting rich with a monthly income of one million is staged overseas. Short plays are expected to become another emerging category after short videos and e-commerce, and "big variables" seem to be close at hand. However, it can’t be ignored that localization is a hurdle faced by all products going to sea. The differences in user preferences, production habits, and the scale of explosion are all reefs and storms in the process of short plays going to sea.


At present, the main overseas consumption areas of short plays are Europe, America, Australia and Southeast Asia. TikTok’s report "TikTok Short Play Marketing Strategy for Going to Sea" also mentioned that among the Top5 short plays, the United States is the first choice for short plays to go to sea, and Thailand is the most concentrated area in Southeast Asia.

The differentiation of the sea area corresponds to the logic of short play going to sea:Europe and the United States have high production costs, but strong ability to pay, and have a stronger willingness to pay for good content; Although the willingness to pay in Southeast Asia market is not as good as that in Europe and America, the production cost is lower and the cold start period can be quickly passed.
Marketing strategy of TikTok short play going to sea

For manufacturers with strength, content IP and not bad money, Europe, America and Australia with more traffic value will naturally be the first choice when going out to sea, and most of them are original short plays with local actors.

For example, ReelShort, which focuses on the North American market, has launched the interactive visual novel platform Chapters since 2017, covering 21 languages including English, German and Spanish, basically covering major countries and regions in the world. The experience of going out to sea with net text also helps the short play to avoid the situation of "unfamiliar places", on the one hand, it has a basic understanding of local users’ habits and preferences; On the other hand, the content of short plays is basically adapted from the local verified web IP, which reduces the cost of trial and error.

ReelShort has been launched for more than a year now, and there are more than 15 European and American short plays on the platform. The theme types include love after marriage, sweet revenge and dating with the boss. At present, we are also trying new themes such as revenge, sadism and gangs. According to the download volume, ReelShort has reached the top position in the vertical screen short play market, with over 5 million downloads in Google Play Store and eighth place in the "highest sales" list of "entertainment" applications.
ReelShort hit short play

GoodShort’s route to the sea is similar to ReelShort’s. North America is the main offensive market, and the publisher’s new reading era is also the head enterprise of online text going to sea. It has launched many novel apps such as GoodNovel, GoodFM, BueNovela and MegaNovel overseas. In June 2023, GoodShort, a short drama platform with vertical screen, was launched in the new reading era. According to its introduction in the play store, the theme of GoodShort covers modern romance, urban romance, youth romance, billionaire, president and so on.

Although the online time is later than ReelShort, there is a gap between the download volume and the ranking of the list. However, GoodShort has made great strides in the three months since its launch, and has launched six local original dramas, all of which are produced at high cost. "GoodShort’s style is obvious, all in directly, regardless of the previous water test." Leon revealed.

DramaBox, a short drama platform under Dianzhong Technology, is a dark horse at present. It entered the market in April this year and focused on taking the quality route. Leon estimated that the input cost of the original short plays launched in the station was $150,000.
GoodShort hit short play

Users in Southeast Asia, China, Hong Kong and Taiwan have similar preferences to those in China, and creators can directly copy domestic production habits or finished products.Therefore, some China manufacturers regard these two regions as the main markets for going to sea, and make localized productions or directly launch translated dramas, among which the cost of translated dramas is lower than that of original ones.

Similar to ReelShort’s sailing time, Flex TV is also an early short drama platform. The manufacturer Anyue Wangyue went to overseas markets with entertainment apps and tool apps since 2018. In October last year, Flex TV, a short drama platform, was launched, focusing on Southeast Asia, and Thailand was the main force market. From its launch to now, the popular short plays on Flex TV include "The New Giants’ Grudges", "The boss behind the scenes is my husband" and "The Supreme Military God", etc., and their themes and styles are similar to those of domestic short plays.

More than a year after its launch, Flex TV has gradually made a sound volume in Thailand, and its ranking has basically remained at the Top 10 of Google Play Thailand’s entertainment classification. It is also attacking Europe, America and Australia, updating original short plays starring European and American faces, and further gaining higher-value paid traffic.
Flex TV hit short play

Different from the above-mentioned short drama platforms with rich online background, 99TV, which mainly focuses on the Taiwan, China market, is the head distribution platform Kyushu Culture, which has emerged in recent two years through short dramas with small programs. It is not difficult to see that Kyushu Culture’s idea of going to sea is closely based on domestic production logic and resources.

When you turn on 99TV, there are hundreds of short plays in the platform, most of which are short plays on the mainland. The subtitles are changed into traditional versions, and the theme and story logic are the same as those of the short plays of small programs that have exploded before.

Wang Jiacheng, the founder of Kyushu culture, once revealed the strategy of going to sea in the future in an interview. One is that Chinese dramas are equipped with foreign language subtitles, and subtitles are automatically generated for micro-short dramas with the help of self-created AIGC system, and mass production is carried out; The second is the overseas localization of China’s story, and the combination of domestic scripts and overseas scenes and actors creates short plays that meet the needs of overseas users.

In fact, judging from the current overseas short drama entrants, most of them have experience in online writing, or they are doing short dramas themselves, and it is relatively easy to get started.

On the one hand,There are abundant IP’s that can be adapted, and there is a rich library of online copyright, so the advantages of negotiating with online authors are obvious and the copyright cost is low.On the other hand,The traffic and experience accumulated by the net can also be applied to short plays, and it is the first to accumulate a batch of original powder."If you have your own reader base, even if it is not hot, at least there is some normal traffic." Leon said.


However, short plays and online texts are two different tracks after all, and domestic popular short plays may not adapt to foreign countries. If we just copy the experience, short plays will also be acclimatized when they go out to sea. An example that has been verified in Europe and America is that,In China, the street-saving rate of male frequent husbands is 100%.

Leon company has a special overseas movie-watching team. According to the survey, the theme of the son-in-law in Europe and America is basically "doing one thing and saving one thing". Including the husband-in-law, most men’s frequent and cool writing doesn’t seem to work in Europe and America.

"What is the popular male frequency in Europe and America? House of Cards, which talks about conspiracy theories, The Lord of the Rings, who talks about power transfer, and Star Wars, a sci-fi masterpiece, all set the standards and tastes of local male audiences very, very high. Subdivided into male frequency types,The local people don’t know the identity of the son-in-law, and when they watch it, they will wonder why the mother-in-law doesn’t respect him. Why does he keep getting beaten?Including the theme of costume crossing and urban fantasy, if the historical and cultural background is different, there is no way to start. "Leon said.

This also gave most entrants a wake-up call: before doing overseas short plays,It is more important to know who the short play is for than how to do it.

In China, the basic people who watch small programs and short plays are middle-aged and elderly people who are sinking in the market, have money and leisure, and have a low education level. In short plays, the hero’s cool feeling of opening his golden finger has attracted countless middle-aged and elderly people to pay the bill.

But the audience of overseas short plays is not like this. Taking Europe and America as an example, Leon said that there is no "sinking market" in Europe and America, and the middle class is the mainstream consumer group in Europe and America.The people who watch short plays are mostly middle class, and more subdivided, they are Baoma people aged between 25 and 45. Their time is "cut" by trivial things such as doing housework, sending children, socializing with others, and the high-energy, reverse and exciting one-minute vertical screen short play just meets their needs for fragmented viewing.

Different audiences, local conditions and customs also determine what kind of themes can be popular and what kind of themes are likely to fall on the street.

Female short plays with love as the main line are universal in all regions. Specifically, in terms of regions, the male protagonists in Europe and America are mostly CEO, heiress, powerful Alpha, werewolf and vampire, and the female protagonists are mostly independent and self-reliant women, because the female audience in Europe and America prefer this set, but the complex with crying and sadism should be deleted. The popular themes in Southeast Asia are mostly dramas such as bitter love abuse and mother-in-law wars, while South America such as Brazil prefers gangs.
Overseas vertical screen short drama shooting scene, source interviewee

When it comes to "how to make short plays", whether domestic creators go out to sea to create or invite overseas local teams to produce them, they also need to adapt to their creative habits one by one.

In Leon’s view,Overseas short plays are a circle society, and high-quality resources and contacts are more scarce than funds.At present, short plays are still a new species overseas, and the number of crews and talent resources specialized in short plays are too limited. China manufacturers go out to sea to find local teams to produce short plays, and if they don’t have familiar relationships and resources, they will easily step on the pit.

"There is a special film and television base like Hengdian in China. You have to make a drama and set up a sign in Hengdian. Wow, a bunch of people come over, but if you are overseas, if no one helps you introduce you, you will basically be unable to move."

Because of this, the cooperation between most short drama platforms and high-quality contractors is not a "one-time relationship". In order to pursue long-term stability in quantity and quality, the platform will give an extra part of dividends to deeply bind and cooperate exclusively with the contracting team. For example, the ReelShort platform, Leon said that the external contractors of its cooperation will also receive additional share rewards.

At the same time, it is also because the number of overseas short plays and talent resources are limited.The production speed of most platforms can’t keep up with the audience’s demand, which has become the biggest pain point of the current short play going out to sea.

In China, the creation of short plays with small programs has been completely streamlined and accelerated-there are a set of fixed formulas for how to write the script, how to shoot the lens, how to cut it later, and when BGM appears. Under the logic of assembly line production, shooting in one week and online in January have greatly improved the new speed of short plays. Yan Min, the founder of short play, once estimated that the short play platform with small program in the head can produce 30 to 40 plays a month.

However, observing ReelShort, GoodShort and other short drama platforms that have made a little noise in Europe and America, the ideal period from project establishment to launch is one and a half months. Due to the shortage of internal human resources, the number of new ones is basically around two per month.

"All incoming platforms are grabbing cakes. It must be that the faster the new platform is launched, the more viewers will be, and you can eat cakes. Now the problem is that all platforms are not adapted to the overseas creative rhythm, and there is a contradiction between the demand of manufacturers to enter the market quickly and the specific landing period of the project. If the short play wants to continue to develop, this contradiction must be solved."
Overseas vertical screen short drama shooting scene, source interviewee


After the short play is finished, you can go online to make money. Domestic short programs and short plays earn a lot of money by streaming short videos-guiding users to jump to pay for them, weaving a "rich dream" for more outsiders, but overseas, can the "rich dream" be copied?

We might as well calculate an account first. The cost input categories of overseas short plays and domestic short plays are basically the same: production cost+investment cost.

From the perspective of production cost, taking Europe, America and Australia, which have high flow value and high production cost, as an example, the industry standard for shooting a regular short drama without special effects and big scenes is about 150 thousand to 200 thousand dollars(Modern themes, one and a half minutes per episode, a total of about 60 episodes). Looking at China again, producer and producer Wang Yunxiao once revealed that the production of short plays with small programs is becoming more and more "rolled up". Compared with the previous tens of thousands of plays, the cost has now increased to 300,000 or even 500,000 RMB. But by analogy,At present, the investment in the production of short plays in Europe and America, which is still in its infancy, has been three times that in China.

And half of the high production investment is spent on scarce manpower.

"Look at these overseas short drama platforms, there are few big scenes, and at most there are less than 10 people, because manpower is too expensive, which is too different from the domestic concept." Human resources are scarce and expensive, and the Hollywood strike, which lasted for more than 140 days, has also had a certain impact on the production of short plays.

Let’s look at the cost of streaming. In China, streaming is a big part of the cost. The streaming party clips the short drama into pieces and puts them on short video platforms such as Tik Tok and Aauto Quicker. Users can jump to the applet by clicking the link in the comment area. Overseas short plays are also streamed in similar ways, such as YouTube, TikTok, Facebook, Insgram and X.(Twitter)Mainstream social platforms are the main delivery channels. Leon said,Overseas investment is not as exaggerated as domestic investment, and more attention is paid to "quality" than quantity.

According to the vast amount of big data, in the past 90 days, the best-performing material in GoodShort Station is the short play BILLIONAIRE CEO’S OBSESSION.(Billions of presidents are addicted)The three-minute slice of ",and this drama is also the hottest short drama on the platform, with a total of 88 episodes updated. The beginning of the sliced material is a hot one-night stand between the man and the woman, and the ambiguous atmosphere editing directly fills the desire to "read the complete works".
Marketing strategy of TikTok short play going to sea

In terms of commercialization returns, overseas short drama platforms also have two payment paths: user payment and advertising revenue.

There are two kinds of user fees,One is the single episode unlocking. After the user swipes it on the short video platform or social platform, after watching the first ten episodes or the first 20 episodes for free, he jumps to the short drama App. After that, the user needs to buy coins and unlock one episode.For example, ReelShort, FlexTV and GoodShort all adopt the mode of single episode payment. In ReelShort, you can probably watch about 60 episodes with a coin of $15.99, which adds up to about one yuan for one episode, and the unit price is similar to that of domestic short programs.

There is another one.The general subscription system of long video platform allows users to recharge a certain fee to become quarterly members and annual members and watch short plays in the platform at will.In addition to the payment system, GoodShort also tried the subscription system, ranging from $99.99 to $399.99.

Advertising revenue comes from advertising in the platform. In ReelShort, users can not only spend money to buy coins to unlock, but also watch advertisements for free. However, the maximum number of episodes unlocked by advertisements is 20 per day. In other words, if users can bear to watch advertisements, they can also read the complete works for free.

In addition, after overseas short plays gradually took off, they also began to attract some advertisers to implant in contact with drama series. According to Leon, to his surprise,Among the advertisers who come into contact with short plays, there are few consumer goods, mostly real estate, banks, hotels, car rental and other relatively "heavy" industries, which is completely contrary to the category and logic implanted in domestic drama series.

High cost has brought high returns, and the short drama market has also run out of the top. According to big data, ReelShort’s revenue in the App Store and Google Play in July 2023 has exceeded $1.2 million; By September of this year, ReelShort’s Google Play revenue had increased by about 40%, steadily entering the top ten of the list, surpassing WeTV and iQIYI.

The return is indeed high, but for those who want to "make a big fight with a small fight", it is difficult to tell such an attractive story overseas.
The revenue of mobile application in the sea is Top20, and the source is vast.

At present, the domestic vertical screen short play market is becoming more and more involved, and more and more people are starting to look for new opportunities overseas. However, before starting the layout, we also need to be careful, whether the content creation level, risk-taking ability and overseas audience preferences can be used to it, and whether the logic of creating vertical screen short plays by domestic investment will be accepted by overseas audiences.

"Overseas short plays are the blue ocean of the market, but the content is the red sea. It is more important to let local audiences always pay the bill with innovative content, rather than simply engaging in business model arbitrage." Leon said.

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See 2024 | Peng Jianzhen, President of China Chain Store & Franchise Association: Strengthen scientific decision-making and the construction of modern enterprise system.

[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.

Most of the country will keep sunny and dry, and the temperature will gradually rise to a high state in the same period of the year.

  China Weather Network News In the next three days (November 18-20), most of the country will maintain a sunny and dry weather pattern, and the temperature will gradually rise. The maximum temperature of 20℃ will obviously rise northward. After the temperature rise, the temperature in many places will be 6-10℃ higher than normal, but the temperature difference between day and night will widen, so the public needs to increase or decrease clothes in time.

  Snowfall in Northeast China and other places has obviously weakened, and most of the country has started a sunny and dry mode.

  Yesterday, a large range of rain and snow continued in the northeast, and the intensity of local snowfall was high. The monitoring shows that moderate to heavy snow or sleet appears in parts of eastern Heilongjiang, eastern Jilin and Shandong Peninsula, and there are local blizzards in Mudanjiang, Shuangyashan, Jiamusi and Hegang in Heilongjiang, and local blizzards in Shuangyashan and Hegang.

  Today, the snowfall in Northeast China and other places will be obviously weakened, and there will be rain and snow weather in southern Sichuan and Yunnan under the confrontation of cold and warm air. The Central Meteorological Observatory predicts that there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, eastern and northern Heilongjiang, eastern Jilin, eastern Tibet and central and southern Sichuan Plateau. There are small to moderate rains in parts of southeastern Tibet, eastern and southern Sichuan, southern Chongqing, central and western Guizhou, and most of Yunnan. Among them, there is heavy rain in western Yunnan.

-1

  From tomorrow on, most of the country will have little rain and snow, and precipitation will only appear in Xinjiang and other places. It is estimated that there will be light snow or sleet in parts of eastern and southern Heilongjiang, eastern and northern Jilin, northern Xinjiang, areas along Tianshan Mountain and southeastern Tibet. There is light rain in parts of Junggar Basin and Ili Valley in Xinjiang, southeastern Tibet, southern Sichuan and western Yunnan.

bqdt

  The day after tomorrow, there will be light snow or sleet in parts of Xinjiang along Tianshan Mountain and Ili River Valley, and eastern Tibet. Among them, there will be moderate to heavy snow in parts of Xinjiang along Tianshan Mountain and Ili River Valley, and there will be heavy snow locally.

bqdt

  In the next three days, most of the country will be short of rain and snow. Under the control of dry, cold and northerly winds, the minimum relative humidity in the northwest to Jiangnan and South China is generally only about 30%. The weather is dry, so the public should pay attention to hydrating and moisturizing. From the 21st, due to the influence of cold air, the northeast of Inner Mongolia, the northeast, the middle and lower reaches of the Yangtze River and other places will once again usher in the process of precipitation weather. At present, the forecasting time is far away, so we need to pay attention to it.

  Most of the country has stepped into the temperature rising channel and will reach a recent high on the 19th to 22nd.

  In terms of temperature, the impact of cold air on China came to an end yesterday, and some areas in Northeast China and North China experienced 4~8℃ cooling.

  Starting from this weekend, most of the country will start the warming mode, and it will reach the recent high temperature from 19th to 22nd, and the maximum temperature of 20℃ will be pushed northward to central Henan and northern Anhui. After warming up, the temperature in many places may be 6~10℃ higher than normal. For example, the highest temperature in Shenyang yesterday was still below freezing point, and then the temperature went up all the way, and it will rise to 12 C on the 21st. The highest temperature in the middle and lower reaches of the Yangtze River is as high as 22~23℃ from 21st to 22nd, showing obvious warmth.

  However, compared with the rapid warming during the day, the warming process of the minimum temperature is slower. In the next few days, the temperature difference between day and night in most parts of the country is generally above 10℃, and it can even reach about 20℃ in the northern part of the country. It is recommended that the public increase or decrease clothes in time according to the temperature change to guard against catching a cold.

How to eat fruit? Avoid these five misunderstandings

Recently, strawberries, watermelons, loquat and other seasonal fruits have been on the market in large quantities. Because of its rich vitamins, minerals and dietary fiber, fruit has always been recognized as a healthy food. But eating fruit incorrectly will also affect health, so we should avoid these misunderstandings when eating fruit.

Be careful when buying fresh-cut fruits.

Because of the advantages of ready-to-eat, small quantity and portability, many fruit shops will launch fresh-cut fruits in summer, and a plate of all kinds of fruits is full, which is very popular among consumers. However, the cut fruit is easy to breed bacteria when exposed to the air for a long time, leading to corruption and deterioration, so it is best to cut it now and eat it immediately; If you can’t finish eating it, you should refrigerate it as soon as possible, and the refrigeration time should not exceed 4 hours. It is not recommended to refrigerate it for a long time.

However, the reporter found that in many roadside fruit stalls, fresh-cut fruits are often placed in the most conspicuous position and exposed to direct sunlight. Some shops still sell the fruit bowls cut in the morning. The cut fruit has been exposed to the sun for a long time, but it is no longer fresh, but it is still mistaken by many consumers for fresh-cut fruit to buy home.

How to judge whether it is really fresh-cut fruit?

Generally, fresh-cut fruits sold in regular supermarkets will be marked with the cutting and sealing time on the outer packaging, and the shorter the purchase time is, the better. If the time of cutting and sealing is not marked, consumers can ask the store or observe the surface of the fruit. If the fruit is found to be oxidized and black in color, the pulp is wilted and the fruit plate oozes juice, it means that the fruit itself is not fresh or the cutting time is long, so it is not suitable for purchase.

Fresh-cut fruits sold in regular supermarkets will be marked with the cutting and sealing time on the outer packaging.

In addition, "fruit fishing" is also very popular in summer, but some merchants deliberately add stale fruits to yogurt to stir, and the unsold fruits turn into fruit fishing, but their value doubles. Therefore, consumers must choose reliable merchants when buying fruit fishing.

Fruit juice can’t replace fruit.

Fruit juice has always been a cool and thirst-quenching product in summer, and freshly squeezed fruit juice and bamboo tube fruit tea have once become drinks in online celebrity.

But in fact, drinking fruit juice can’t replace eating fruit. Eating fruit directly is healthier than drinking freshly squeezed fruit juice. In the process of squeezing fruit into juice, a lot of nutrients will be lost, such as dietary fiber in pulp will be discarded in pursuit of taste; When the pulp is cut and exposed to the air, vitamins, polyphenols and other nutrients will be lost to varying degrees; After squeezed into juice, the sugar in the fruit will become more easily absorbed by the human body, and drinking juice for a long time is easier to get fat than eating fruit; There are even unscrupulous merchants who specially select stale fruits and squeeze them into juice, and then add sugar, pigment, essence, etc. Additives completely cover up the taste of fruits, and consumers simply can’t taste whether the fruits are fresh or not.

Fruit juice can’t replace fruit.

Therefore, we should try to eat more fruits and drink less juice in summer.

A part of rotten fruit should not be eaten any more.

Some fruit at home is rotten, and some people are reluctant to throw it away. They will gouge out the rotten part of the fruit and eat the rest of the "good" place. Then, can some rotten fruits be eaten again?

"rotten fruit" can be roughly divided into three situations: first, rot and mildew; The second is spots and a small amount of insects; The third is bruising and frostbite. Xu Wenping, an associate researcher at the School of Agriculture and Biology, Shanghai Jiaotong University, said that in rotten and moldy fruits, not only the rotten parts breed microorganisms, but also the seemingly intact pulp is contaminated by microorganisms, which is just invisible to the naked eye. That is to say, the "good" parts of rotten fruits also have toxic substances left, which may cause headaches, nausea, vomiting, etc., endangering human health, and it is not recommended to eat them again.

Rotten and moldy fruits should not be eaten any more.

In addition to being contaminated by microorganisms, fruits have other "small flaws" and can still be eaten, but it is recommended to eat them as soon as possible. For example, the fruit is only slightly spotted or eaten by a small amount of insects, which can be cut off with a knife before eating; In addition, after the fruit is bruised or frostbitten, the pulp cells are damaged, juice overflows, and the color of the bruised and frostbitten parts will be slightly darker. This kind of fruit should not be stored, and it should be eaten immediately after the problem is found.

Vitamin C supplementation can’t rely solely on eating fruits.

Some people eat fruit mainly to supplement vitamin C, but it is not. In addition to fruits, there are many "vitamin C kings" in vegetables. According to China Food Composition Table, the five fruits with the highest vitamin C content are Dongzao 243mg/100g, Guava 68mg/100g, Kiwifruit 62mg/100g, Leling jujube 54mg/100g, and Crataegus pinnatifida 53 mg/100 g. The five vegetables with the highest vitamin C content are: colored pepper 104mg/100g, mustard (big leaf)/cabbage 72mg/100g, Brassica oleracea 65mg/100g, Chinese cabbage (Shanghai Green) 64mg/100g and kale 63 mg/100 g.

The Reference Intake of Dietary Nutrients for China Residents recommended that the daily intake (RNI) of vitamin C for adults should be 100mg. In "Dietary Guidelines for China Residents 2022", it is introduced that "the contribution rate of different kinds of foods to some nutrients in the diet in the 2000kcal balanced diet model", and the contribution rate of vegetables to vitamin C is almost 100%. Therefore, under normal circumstances, you can get enough vitamin C through a balanced diet, and you don’t have to eat a lot of fruits to supplement vitamin C.

Fruit can’t replace vegetables.

Vegetables and fruits can provide rich micronutrients, dietary fiber and phytochemicals, but they can’t replace each other because of their different nutritional advantages. Vegetables can be divided into dark vegetables and light vegetables. The contents of vitamins, minerals and dietary fiber in dark vegetables are mostly higher than those in fruits. However, there are more carbohydrates, organic acids and aromatic substances in fruits than in fresh vegetables, and the sugar content is generally higher than that in vegetables, so it is not suitable for excessive consumption.

Therefore, Dietary Guidelines for China Residents 2022 suggests that both vegetables and fruits should be eaten. Among them, meals should have vegetables, and adults should ensure that they consume not less than 300g of fresh vegetables every day, and dark vegetables should account for 1/2; Eat fruit every day, and adults are guaranteed to consume 200-350g of fresh fruit every day. The sweetness and nutrient content of different fruits are different. Take at least 1-2 kinds of fruits every day, and seasonal fruits are the first choice.

Photo: Shanghai rumor platform

Transcription Editor: Lin Xinyi

All the members of the Fish Dining Band made a guest appearance in the youth fantasy "Pond tales of mystery".


1905 movie network news On November 30th, the youth fantasy miniseries "Pond tales of mystery" starring Lin Hexuan,,,, etc. was officially launched, and at the same time, the opening poster and the call video of all the people with diced fish were released. The play is also a cross-border mini-play created by Yudingkui Orchestra and director Weihao Cheng, who set out again five years later. It tells a different story of Secondary Two with Yudingkui’s music, which also contains many secrets of youth.

Parallel time and space under the mysterious pond, layers of mysteries to explore the truth

The miniseries "tales of mystery in the Pond" started with a car accident and five high school students. Xiaoyu, A Ding, Da Ben, Xiao Q and Ani secretly drove Xiao Q’s brother’s car in order to experience the taste of driving, and accidentally drove on the expressway, which led to an accident. The most seriously injured fish woke up and found himself a scapegoat. When arguing with a friend, he accidentally fell into the pond and inexplicably returned to the day he didn’t want to go back. Then he staged a series of absurd and fantastic stories.

In the newly released opening poster, the male host Xiaoyu (Lin Hexuan) is covered with bubbles, holding a symbolic gesture wrapped in gauze, a ferocious expression and a lip print on his cheek, all of which are like telling this fantastic youth story in which friendship and love are intertwined, and time and space are intertwined. The characters in various forms appearing on his head belong to Xiaoyu’s exclusive memory. They formed the most wonderful part of that day and also staged the most wonderful one.

This time, director Weihao Cheng combined suspense, Secondary Two, youth, comedy and fantasy. With the mysterious pond as the medium, he showed the grotesque story in parallel time and space. From the perspective of a small fish, he uncovered the mystery layer by layer and approached the truth step by step. What is true and what is false? What kind of unspeakable feelings are there? It is also necessary for the audience to find the answer themselves.

All members of the orchestra were pleasantly surprised to appear in the original mini-short play.

The fantasy youth miniseries "Pond tales of mystery" is also a fusion of the first new album and drama form by the Fish Ding Gui Orchestra. At the same time, it also exposes the call video played by all the fish Ding Gui members. This time, their cross-border cooperation with director Weihao Cheng expresses the music more incisively and vividly with a unique style full of images. The names of ten stories are skillfully used with the titles of ten songs in the album. In addition to good songs, all the members are sincere guest stars. Working with director Weihao Cheng again still produced a wonderful spark. The performance with genuine feelings seemed to make everyone instantly return to the scene of listening to "Little Love Song" in the classroom that year. At the same time, Fish Ding also revealed that there were many small eggs and details waiting for everyone to dig in the drama.


2023 Beijing Wenbo Creative Design Competition was launched.

  Original title: 2023 Beijing Wenbo Creative Design Competition launched the new "870th Anniversary of the Capital" Wenchuang Circuit.

  The 2023 Beijing Wenbo Creative Design Competition was launched on May 24th. In 2023, on the basis of continuing the three theme tracks of "Wenbowen Creative Derivatives Design Theme Track", "Twenty-four Solar Terms Cultural Creative Design Theme Track" and "Revolutionary Cultural Relics Creative Design Theme Track", the contest specially set up the innovative track of "Cultural Relics Creative Design Theme of Beijing’s 870th Anniversary" on the occasion of Beijing’s 870th anniversary.

  With the theme of "cultural relics, creativity and life", this competition openly collects creative design works with the collection elements of museums in Beijing and the characteristics of Wenbo IP for outstanding national designers, cultural and creative enterprises and institutions and museums in this city through the way of "online collection+offline operation".

  The four major theme tracks will be launched today. In the innovative track of "Creative Design Theme of Cultural Relics for the 870th Anniversary of Beijing’s Capital" newly established in 2023, participants will focus on the 870 cultural relics collections released by the Capital Museum, dig deep into their connotations in politics, culture, life, nationality and folk customs, and innovatively interpret the development and changes since the 870th anniversary of Beijing’s capital.

  "Wen Bo Wen Chuang Derivatives Design Track" guides participants to absorb and transform the cultural connotation contained in the museum’s collection resources, and design cultural and creative products with aesthetic, cultural and practical values. "24 solar terms cultural creative design track" aims to interpret the charm of solar terms culture through the innovative design of 24 solar terms culture in cultural and creative works. Based on the advantages of Beijing’s revolutionary cultural relics protection units and the list of revolutionary cultural relics issued by the Municipal Cultural Relics Bureau, the "Revolutionary Cultural Relics Design Track" focuses on the red course, revolutionary spirit and new look of the times, taking into account historical facts and innovative forms, and tells a good revolutionary story.

  The contest is divided into three stages: registration, competition evaluation and results display, which will last until December. It is worth noting that this year’s competition encourages museums and social resources to jointly sign up for the competition, enriching the needs of museum cultural and creative industries and promoting the utilization and authorized development of museum cultural resources. In terms of operational mechanism, the Municipal Cultural Relics Bureau will speed up the grading, batch, classified release and authorization of IP creation and creative design achievements of museum collections, and promote the market transformation, cultural and creative space and the achievements of brand series cultural and creative products. (Li Qiyao)