The Ralink and Corolla engines, which were listed at the end of October last year, are still in short supply until this year. The heat of a car can last for nearly one year, which can be said to be rare in the domestic automobile market. It is not only the "queuing to pick up the car" in the 4S shop, but also many questions about these two cars and even Toyota’s hybrid technology in the private letter of @ Auto Black Technology. A few days ago, I was lucky enough to borrow a Ralink twin-engine, known as the "150,000 fuel-efficient king". This time, I can finally see how to save fuel!

　　Before writing the technical principle, let’s actually see if the fuel consumption of Toyota’s twin engines can really be as low as the official 4.2L per 100 kilometers. As we all know, the fuel consumption of the Ministry of Industry and Information Technology is actually a cover. Someone asked me how high the real fuel consumption of a car is. I generally suggested adding 30% to the fuel consumption of the Ministry of Industry and Information Technology to be more reliable data. Did Leiling Shuangqing follow this routine?

　　Summary:

　　A small regret of this test is that I didn’t have time to fill up the car again in the end and calculate the comprehensive fuel consumption. Because considering the test drive in these two days, quite a few working conditions of the car are extremely extreme, such as stepping on the floor oil for 10 times in a row on an open road to experience acceleration and stopping at idle speed for a long time, etc., the comprehensive fuel consumption calculated in this way is of little reference significance. After two days’ test drive, I ran 150km in various road conditions and driving modes, and finally the indicator of the fuel gauge dropped by half, which is just over 1/8, so the comprehensive fuel consumption of these two days is between 4.1 and 4.4L..

　　Regarding the fuel consumption of the twin engines, many netizens on the forum are arguing. Many car owners are calculating their fuel consumption and how much money is left all day. In fact, I don’t think it is necessary, because this car is really fuel-efficient! Somebody else’s car with a displacement of 2.0L often uses 9 or 10 petrol, and the better one is 8. No matter how hard you play, your hybrid twin-engine can’t reach 6, and even if the conditions are good, it can reach less than 4, without considering the charging problem. It’s really unnecessary to calculate the fuel consumption all day!

　　In terms of technical principles, I can write a book when I spread it out. I will try my best to make it clear in the most straightforward way with the questions that everyone is more focused on.

　　Q: Why is Toyota Twin Engine so fuel efficient?

　　A: in a word, it isIf the engine can not be started, it should not be started. Even if it is started, it should try to operate in the most efficient load range.

　　First of all, the 1.8L Atkinson engine, code-named 8ZR-FXE, which is equipped with Ralink Twin Engine, has reached 38% of its own thermal efficiency, which is beyond the reach of most manufacturers. Although the maximum power of the engine is 73kW and the maximum torque is only 142Nm, it is definitely not enough for the hybrid car to only look at the engine parameters. The special adjustment has brought the engine a wide and efficient operating range. Simply put, it is a high fuel efficiency engine that is "specialized" for hybrid power.

　　Secondly,Look for every opportunity to recharge the battery.. As soon as the engine is started, it will immediately charge the battery (and drive the vehicle at the same time), and the energy recovery after loosening the throttle can also convert the mechanical energy of the car into the electric energy of the battery. Although the battery capacity of Toyota Twin Engine is only 6.5Ah, you will find that the power seems to be never used up. Even if the battery is running out, the efficient Atkinson engine will start to charge the battery.

　　Q: Why does it drive so smoothly?

　　A: This involves the core of dual-engine technology-E-CVT power distributor and PCU power control unit.

　　The core mechanism of power distribution of Shuangqing is a planetary gear set, which is very clever in idea and brain-burning in principle … In the power distributor, the outermost ring gear of the planetary gear set is connected with the motor, which is directly responsible for driving the vehicle, while the engine is connected with the planetary gear, and a motor is connected with the central sun gear.

　　Putting aside the complicated power distribution and just talking about ride comfort, because the gears in the planetary gear set are in a state of constant meshing, whether it is motor drive, engine drive or two power sources driving the vehicle together, it does not involve the combination of teeth. Even if you start to accelerate at full throttle and the engine starts to intervene, the planetary gears start to revolve. At this time, because the planetary gears are in constant meshing, it will not bring any sense of frustration. This is why Toyota’s twin-engine models can achieve the same ride comfort experience as CVT models.

　　As we mentioned earlier, the engine will be forced to start at 50km/h when the Ralink dual engine is running, because the reverse speed of sun gear motor has reached the limit at this time, and the engine must be started to reduce the reverse speed of sun gear motor, so that the vehicle speed can continue to increase. The following is the video of the engine starting in pure electric mode after the car slowly accelerates from standstill to 50km/h:

　　Q: Why can Corolla/Ralink engines be sold so cheaply?

　　A: To tell the truth, this problem is not limited to the technical level. The low price range of 139,800-159,800 yuan can be sold by Leiling Shuangqing. First of all, it is the localization of hybrid hardware.

　　As far as you can see, this iron knot is the core of THS-II, which has been designed, developed and gradually improved by Toyota engineers for more than ten years. It includes a motor, a charging motor and planetary gear sets.

　　In order to make the guide price of Corolla/Ralink engine as grounded as possible, the localization rate of this iron pimple has reached more than 90%. What concept can I tell you that only three things in this picture are imported from Japan:The charging coil, driving motor coil and planetary gear set, and the rest of the shell, shaft/bearing and actuator are all made by domestic suppliers.Of course, we are looking for parts suppliers that meet Toyota’s manufacturing standards, and Toyota sent its own engineers to follow up the development in the early stage of research and development. In addition, hardware such as battery pack, PCU and BMS are almost 100% made in China.

　　Q: Is this dual-engine technology at ease?

　　A: I feel that the technology is complicated and I am not at ease? In fact, since the first generation Prius, the cumulative sales of Toyota’s hybrid technology models have exceeded 8 million units in the world, and Toyota’s hybrid models have been running all over the world. For more than ten years, Toyota’s hybrid has never made any mistakes in core components. If you are not at ease, take the Corolla Twin Engine as an example. At the beginning of listing, in order to let consumers try hybrid technology, manufacturers even decided that cars booked before 2016 can enjoy a five-year and 140,000-kilometer vehicle warranty. In terms of battery packs that consumers are particularly concerned about, at present, Toyota’s two dual-engine models in China can enjoy the warranty of 8 years and 200,000 kilometers. It is likely that you will drive to the day of changing cars, only to find that the battery warranty has not passed …

　　Q: why can’t I buy it?

　　A: It’s normal that you can’t buy it, because of the limitation of production capacity … Now Toyota’s twin engines are still in a relatively hot state, and the 4S shop is basically out of stock. If you come to one, you will take one away. In some places, before the two cars went on the market, orders were already scheduled for the beginning of this year. At present, the production capacity of the core components of Shuangqing in Changshu is about 20,000/year (still climbing), so it is understandable that the demand in various places is in short supply. Of course, this also depends on the region, and it does not rule out that there are sufficient car sources in some places.

　　Q: What are the shortcomings of the dual-engine technology in experience?

　　A: Yes, the main reason is that the excitation sound of the motor is not so good when it is accelerating rapidly, and the sound of the engine at high speed is not so good. However, excitation sound, a phenomenon that almost all hybrid vehicles can’t completely avoid, can only be seen by who does better sound insulation. In addition, as to whether the jitter at the moment when the engine starts will be the same as the start and stop of an ordinary car, my experience is that you can feel it when the engine starts at rest, but you can’t feel it when you are driving, unless you stare at the energy monitor on the dashboard.

　　In the past two months in Beijing, there have been more and more Corolla/Ralink dual engines on the road, which shows that even though the dual engines cannot be included in Beijing’s new energy list due to wonderful policy reasons, a considerable number of consumers who have worked hard to shake down the number have chosen the dual engines.

　　At the beginning of the listing of Corolla/Lei Ling, I once contacted someone from Toyota China Marketing Department and asked him how he could make money with such a low guide price. The other party said that in fact, Toyota introduced hybrid technology into China and now it doesn’t want to make money at all. Later, I understood that as the first person to eat crabs, there are some things that must be paid. If the Corolla/Ralink twin-engine cars don’t have a price close to the people, I’m afraid Toyota’s hybrid road in China will never work. Thanks to Toyota’s "biting its teeth and stamping its feet", we can buy a twin-engine car with lower fuel consumption with the money of the ordinary version of Lei Ling.

　　Good news! Good news! @ 中中中中中中 now has an audio version! We know that it is often inconvenient for readers to read, such as driving. What should we do? Listening to the radio, of course ~ @ Auto Black Technology and listening to FM produced an audio version of Black Technology that made B sparkle ~ Anchor Xiaochao interprets auto technology for you in man show!

　　Please click here to listen:How to save 1000 yuan film fee?

　　Many netizens privately complained to us that there is only one issue a week, and if we continue to pursue black technology for one year, we will not be able to become a car-savvy emperor in the circle of friends.

　　In order to improve the number of times @ Auto Black Technology meets with you, we dug out the "foreign articles" that we lost a long time ago from the bottom of the box. In the future, Black Technology will push foreign articles to you from time to time, mainlyIn view of the high-profile vehicles on the market, answer questions from a technical point of view., I hope you like our fanpian (_)

　　In addition, pay attention to our Weibo (Click here ~), we write several headline articles every week ~

　　Recently, an article introducing the post-80s female white-collar workers who quit their jobs, retired to the countryside, and became a "young landlord" was widely spread. The protagonist in the article was Xiao Yu, who had worked for seven years before. In July this year, Xiaoyu quit her job with an annual salary of more than 200,000 yuan and returned to her hometown in Huairou to help her parents run their own farms, raise fish, do farm work and entertain tourists. Many friends called her "the owner of a small farmhouse". At present, Xiaoyu’s personal income for three months is less than 10,000 yuan, but she does not regret it. "I went home to pursue another sense of happiness."

　　Resigned and returned to his hometown to become a "small landlord"

　　Xiaoyu grew up in Huairou mountain area of Beijing. When he was a child, his wish was to go out, work hard in the city and live a better life. After graduating from Beijing Technology and Business University with a major in management, Xiaoyu entered a Fortune 500 company to engage in design-related work, and then successively moved to a well-known website and an Internet company. After 7 years, Xiaoyu has been a supervisor in an Internet company, and often travels to contact customers to help the company develop its business.

　　However, just in July this year, Xiaoyu chose to resign and return to his hometown.

　　Xiaoyu said that long-term high-intensity work made her body unbearable, and she often suffered from insomnia and was particularly tired. "Physical reasons forced me to stop and think. I am in poor health at a young age. I really have to think about where my future life and work should go."

　　During that time, Xiaoyu happened to see the news that some highly educated intellectuals had returned to their hometowns to start businesses. "It happened that there was a farm at home, and both parents had a hard time operating for a long time, so they began to consider resigning and going back."

　　Many friends around me expressed their support for Xiaoyu when they heard the news, and many people expressed their yearning for rural life. There are also Xiaoyu’s parents. Although they can’t bear to give up their decent jobs, after listening to Xiaoyu’s future plans, they finally supported her choice.

　　In this way, the post-80s female white-collar workers with an annual salary of more than 200,000 resigned and returned to their hometowns, becoming the "young owners" of their own farms.

　　Try to change the traditional business model

　　Since 2000, Xiaoyu’s parents have started to run a farm in their hometown Huairou. The buildings are modeled after their own courtyards, and most of the meals are based on their own vegetables and fruits. But in recent years, the management of the farm is getting worse and worse.

　　Xiaoyu thinks that this is because the business model of "the fragrance of wine is not afraid of the depth of the alley" before parents is outdated and can’t keep up with the development pace of the internet age. "The main performance is that parents don’t know much about publicity. They strive to improve the service level of the farm and think that doing this will naturally increase the number of tourists."

　　To this end, the first thing Xiaoyu did when she returned to her hometown was to publicize the farm. She posted news through some online platforms. In addition, Xiaoyu began to try to cooperate with some Wechat business and online sales platforms to sell agricultural and sideline products in his hometown. Different from all kinds of life photos often published by other girls, Xiaoyu’s exposure in the circle of friends is the introduction of honey, walnuts and chestnuts in Huairou’s hometown.

　　When tourists arrive in the tourist season, Xiaoyu will take the responsibility of a tour guide, take tourists to the nearby Great Wall and other scenic spots and explain the "past lives" of each scenic spot. "The more tourists know about us, the deeper their impression will be, and they will have something to say when recommending to their friends around them."

　　Xiaoyu tried to dig out the deeper features of her hometown and show them to people. Quitting your job does not mean that the previous seven years’ work experience is useless. For Xiaoyu, the management experience at work and all aspects of contact in the city are affecting her. She believes that these can play a good role in the process of running a farm.

　　From an annual salary of 200,000 to a monthly salary of two or three thousand.

　　At the beginning of her resignation and returning to her hometown, Xiaoyu already had some plans in her heart: how to use the advantages of her hometown to better launch special services and how to attract tourists through the cultural connotation of scenic spots. However, the plan often deviates from the reality, and the day of becoming a "little landlord" is not as smooth as the plan. The most direct performance is that since she resigned in July, Xiaoyu’s income is less than 10,000 yuan, and the monthly salary is only two or three thousand.

　　Since Xiaoyu returned to his hometown to run the farm, his business has really improved, but he is still in debt. For the original business, she is only responsible for helping, the profits and losses still belong to her parents, and her income comes from her newly developed projects. However, because these new projects are in the initial stage, the benefits are very small.

　　Xiaoyu doesn’t care about the disparity in income between the past and the present. She thinks more about the next income increase plan. Through the test of market conditions, she began to look for sales partners of agricultural and sideline products, and also planned to use the farm environment to develop various experience activities such as youth summer camps.

　　In addition, Xiaoyu is still learning agricultural techniques such as farming, and she is not good at large-scale farming and technical jobs. "Once there was a power outage at night, all the fish in the fish pond died and lost millions." Since then, the farm has been equipped with power generation equipment.

　　Xiaoyu is psychologically prepared for the difficulties and income gap in the future. She said that she has never regretted her choice. "At present, the income from going home is unlikely to exceed my previous salary in a few years. But I don’t go home purely to make money, but I am more optimistic about more opportunities in the future. After all, this is my own career and I have a sense of accomplishment. "

　　conversation

　　"Young Landlord" after 80s: The decrease in income will not make me regret going back to the countryside.

　　It has been more than three months since the 80s female white-collar worker Xiaoyu returned to her hometown to be a "young landlord". Many netizens praised her courage, and some netizens suspected that she was a "rich second generation", and she was speculating herself without worrying about her livelihood. Xiaoyu told the reporter of Beiqing Daily that she is not a "rich second generation", and the title of "Shaozhuangzhu" also comes from a friend. Life after returning home is not easier than the original job. She regards this job as the beginning of another career.

　　Beiqing Daily: After working for seven years, why did you choose to return to the countryside?

　　Xiaoyu: After working for a long time, I am tired of staying up late on business trips and working overtime. My physical and mental state is not right. I find that I don’t like this kind of life. Every time I go home, I feel more relaxed, and I realize that I actually want to go back.

　　Beiqing Daily: Is this an escape from the pressure of the city?

　　Xiaoyu: I can’t say that. It’s just a personal choice. I’m not incapable of coping with my previous job. It’s just that compared with the hustle and bustle of the city, I find that I prefer to face the landscapes, animals and plants of my hometown and return to the countryside.

　　Beiqing Daily: What is the main source of income when you return to your hometown to be a "little landlord"?

　　Xiao Yu: "Less owner" doesn’t mean that I want to inherit the family business, and the farm is still operating in debt. My parents won’t give me dividends and salary, and my income comes from new projects developed by myself.

　　Beiqing Daily: Back in the countryside, has there been any change in lifestyle?

　　Xiaoyu: Food, clothing, housing and transportation are different. I don’t wear makeup when I do farm work. It’s good to wear clothes conveniently. I don’t order takeout when I eat. When I am free, going out is a landscape. I like to walk around and feel more relaxed.

　　Beiqing Daily: How much did you earn for helping the farm now? How is the income?

　　Xiaoyu: I have made some new attempts in publicity and management, and the business situation has improved, but now the farm as a whole has not made any money. After coming back for more than three months, I earned less than 10 thousand yuan for my own project, which is a little less.

　　Beiqing Daily: Will you regret resigning when your income is greatly reduced?

　　Xiaoyu: I don’t regret it. I have psychological expectations. At present, the income in these years can’t exceed my previous salary. However, I didn’t go home purely to make money, but to do my own business. This sense of accomplishment is irreplaceable. My father always said that "a nest of gold and silver is not as good as one’s own kennel". Generally speaking, after returning to my hometown, I am happier.

　　This group/reporter Zhang Xiangmei

　　Photo courtesy/Li Bai

When middle-aged people choose a car, they will care about whether a model is mature enough, its appearance should be atmospheric enough, its interior should be exquisite enough, and it should be comfortable enough to drive, whether it is for business or home. The configuration performance of is a point that consumers pay more attention to. Now let’s follow Xiaobian to see what it has done.

First look at the appearance of the Pentium pony. The front of the Pentium pony looks very dignified and unique. Coupled with the elegant headlights, the overall design is very fashionable. The car is equipped with etc. Come to the car side, the car body size is 3000MM*1510MM*1630MM, the car uses cold lines, the car body feels very cool, with large-size thick-walled tires, the overall visual effect is very concise. In terms of the rear end, the tail line of Pentium pony is angular, and the taillights look simple and generous, creating a good atmosphere.

Sitting in the car, the interior presents a young and individual design style, and the overall design is very dynamic and lively. The car looks very good outside the steering wheel, made of plastic, and has a very fighting shape. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and looks deep. The dashboard and seats are equally eye-catching. The dashboard of this car presents a domineering and stylish design style and is full of science and technology. The car adopts fabric seats, and the seat wrapping is in place, which further improves the comfort of drivers and passengers.

Pentium pony matching gearbox, 30KW, 90N.m, good power performance.

The space availability of Pentium pony trunk is very high, and the loading capacity is also excellent. The rear seats support the proportion down, and the space can be further expanded. At the same time, the car is equipped with anti-lock braking system (ABS), braking force distribution (EBD), main driving airbag and other safety configurations.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. Whether you can have an appetite depends on your actual needs.

Special feature of 1905 film network 2021 has passed and I miss it very much.

What I miss is the ordinary and great mother played by Chinese, Chinese and Chinese; It is The Infiltrator in the dark night played by Chinese, American and Japanese; It is a model of the times played by China and China to pay tribute to the whole people.

What I miss is the Hi, Mom who warmed you and me and played middle-aged Li Huanying; It is China’s emotion that moves people and plays the aunt; It is the eyes that enter the play and play the daughter; It is the "thunder dad" who died for China; It is the "Pharaoh" who regards death as his death; It’s the villain and the actor with subtle acting skills in Above the Cliff and The Cliff.

Appreciate the masterpiece of the screen and enjoy the life of light and shadow. Next, let’s look at the most beautiful performances that belong to the screen in 2021!

The protagonist of the most beautiful screen performance in 2021

Chinese mother on the screen

A Hi, Mom in early 2021 made countless audiences cry. Li Huanying, a young man played by Zhang Xiaofei in the film, shows the gentlest appearance of a mother. She doesn’t want her child to have much ambition, but only wants her to be healthy and happy. And her warm and powerful performance also aroused the audience’s emotional resonance with her mother.

Unlike the Buddhist mothers in Hi, Mom, Ji Peizhen, played by Xu Fan in Everything About My Mom, is a worried and nagging mother. Xu Fan played the role of Qian Qian’s mother in our life. They look forward to their children’s success and their daughters’ success, and spare no effort to take care of a large family. They are not perfect, but their daily bickering also carries trivial care and expectation.

Mother not only has a gentle and considerate side, but also has the courage to be a mother. Zhang Ziyi plays such a mother in the poem of Me and My Father. The vast Gobi, shabby room, she is a great woman who dedicated herself to the national defense science and technology of the motherland; Giving up her family for everyone, she set an example for her children with her words and deeds. Zhang Ziyi wrote poems attentively, and portrayed a strong, forbearing and great mother with exquisite acting skills.

The unsung hero marching in the dark　

Every step from darkness to light has condensed the blood and tears of countless heroes. The film "Above the Cliff" created a group of unsung heroes in the hidden front, and the excellent interpretation of the actors made the image of this group of underground workers with heavy burdens more vivid and three-dimensional. Zhang Xianchen, played by Zhang Yi, is dead in the face of his belief in blazing with anger and torture, which makes people feel that the character’s inner belief in winning will never go out.

Yu Hewei’s undercover Zhou Yi is in an enemy camp, and Yu Hewei’s skillful and steady performance fully shows that Zhou Yi is cautious when dealing with the enemy, and he is sad when witnessing the sacrifice of his comrades.

　As a senior female spy, Wang Yu, played by Amanda, has to face multiple scenes and identities. Whether it’s an underground worker’s capable determination or a mother’s eager desire for a child, Amanda has performed very well in every aspect of Wang Yu. It is even more infectious to learn that a silent crying scene when a partner dies.

The power of persistence　　

One thing, a lifetime. In the movie "The Guardian of the Island", Wang Jicai, a "model of the people", and Do not forget your initiative mind insisted on guarding the island for more than 30 years, and Liu Ye performed the authentic side of this "guardian forgotten by time".

　You keep the island, I’ll keep you. Wang Shihua, played by Gong Zhe, has also moved countless audiences. Gong Zhe showed the image of a wife who gave up her family for everyone with her simple and sincere performance.

Green leaves of the most beautiful screen performance in 2021, click the link to watch the video.

Move people with emotion and enter the play with eyes.　　

Mom is the one who says she hates her children, but she is always proud of her children. In the movie Hi, Mom, Liu Jia plays the middle-aged Li Huanying, which explains the maturity of middle-aged women. With a few eyes and lines, it attracts people’s empathy, as if seeing their own mother.

In the movie My Sister, Zhu Yuanyuan plays the aunt, who is not only the "elder sister" of the previous generation, but also the aunt of the stubborn elder sister of the new generation. In a patriarchal family, "eldest sister is like a mother" has become her lifelong shackles. Zhu Yuanyuan performed the heart-wrenching experience of a tough woman who was swallowed up by life, and at the same time showed her love for her niece incisively and vividly.

A dining table, five worlds, everyone hides an unknown secret. In the suspense movie "Secret Visitor", Zifeng Zhang plays the indifferent and mysterious sister Wang Chutong, whose eyes are indistinguishable from good and evil, which makes people shudder instantly.

True feelings, real feelings, interpretation of unknown heroes　　

A little confused, with a sense of joy, Hu Jun plays the older and more experienced fighter "Lei Gong" in The Battle at Lake Changjin. Hu Jun, whose image as a tough guy is deeply rooted in people’s hearts, achieved a breakthrough this time. The first half was silly and cute, and contributed a lot of jokes. The final sacrifice was extremely tragic and contributed a lot of tears.

He is an unsung hero in the city. Fan Wei created an undercover "Lao Wang" who is good at changing his face in "Railway Hero", which makes people shine at the moment. The modesty and hypocrisy in the face of the enemy, the deliberate disguise in the face of comrades-in-arms, and the love in the face of small stones are all accurately and hierarchically portrayed by Fan Wei.

True and delicate, shaping the colorful villain　　

As the villain of Above the Cliff, Yu Ailei plays the spy Jin Zhide, but his performance is very bright. He secretly observed Zhou Yi, but he was confused by Zhou Yi in a few words. The expression gradually changed from relaxed to frightened and uneasy, and the facial expression changes from sunny to cloudy and from cloudy to sunny were well interpreted by Yu Ailei.

He is the head of a county and knows the way of officialdom. Zhang Songwen’s performance once again shines with his two faces with different light and shade, and his invisible personality. In the face of his younger brother, the leader of the evil forces, he grabbed his brother by the neck, seemingly awe-inspiring, but in fact he was afraid of being implicated. Good or bad is just a thought. In an inner confession scene after the crime was revealed, Zhang Songwen showed the true mentality of how a parent who once wanted to be a "Wen Tianxiang" became an umbrella for evil forces step by step.

Red flowers should also be lined with green leaves. The role of "green leaves" in these films not only adds color to the protagonist, but also adds color to the film. No matter how big or small the role is, as long as you interpret it with your heart, you can leave your own brilliance on the screen.

Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.

Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".

---

Huang Yulin

Affected by the uncertainty of US tariff policy, safe-haven assets continue to flow into the gold market. On February 20th, the price of gold surged again, with COMEX gold reaching a maximum of $2,957 per ounce, with an intraday increase of nearly 0.3%.

As the price of gold rose, many investors seized the opportunity to realize it. A reporter from China, a brokerage firm, visited and found that after the year, the passenger flow of gold recycling channels such as commercial banks and gold stalls increased, and some banks took the opportunity to attract customers and launched non-bank gold recycling services.

"Not all outlets support gold recycling." It is understood that under normal circumstances, only the outlets with higher specifications in the region will open the gold recycling business, and the recycling price is linked to the international gold price and gold purchase channels.

Commercial banks actively attract customers.

"There are people who consult gold bars and gold investments almost every day." The manager of a lobby of a state-owned bank in Guangdong told China, a brokerage firm, that since the year, the price of gold has continued to rise, and customers’ demand for gold investment transactions has increased significantly. The reporter saw in the mobile online shopping malls of several banks that the investment gold bars sold showed "out of stock" status.

There is also the gold recycling business, but it is worth noting that not all commercial bank outlets provide gold recycling services.

Take ICBC as an example. According to the "ICBC Gold Repurchase Raiders" issued by the bank, the bank has more than 500 repurchase outlets. China, a brokerage, found that the bank has nearly 30 outlets in Beijing to support this business. The gold repurchase strategy issued by the Agricultural Bank of China Retail Bank shows that the bank has opened nearly 3,000 gold repurchase outlets nationwide to provide customers with convenient gold trading channels and services.

It is understood that most commercial banks have strict requirements on the "brand name" in the gold recycling business they invest in, and most commercial banks can only recycle the gold bars they sell. "Gold bars need to be sold by the Bank, and relevant bills such as packaging and proof of purchase must be kept." The staff of the Agricultural Bank said.

As the demand heats up, some banks also take the opportunity to carry out gold recovery business that is not sold by the bank. ICBC recently launched the repurchase service of "non-ICBC brand gold bars received by ICBC". In addition to the gold products sold by ICBC, it can also repurchase Au99.99 brand gold bars from 14 commercial banks and 2 gold enterprises (China Gold and Shandong Zhaojin).

Regarding the repurchase price, ICBC’s customer service responded: "The basic price of gold repurchase is set with reference to the price of Shanghai Gold Exchange. Generally, a certain repurchase spread is deducted from the basic price of gold repurchase, in which the repurchase spread of brand gold of the Bank is 4 yuan/gram, and the repurchase spread of other gold products is 10 yuan/gram."

Dong Ximiao, the chief researcher of Zhaolian, said that the bank’s gold repurchase business can first meet the needs of customers to realize gold bars to obtain liquidity after the gold price rises. Secondly, banks can also obtain fee income through repurchase price difference. "

"The transformation after the customer’s gold is recovered and realized is also very important." Dong Ximiao said that after the customer’s physical gold is realized, the funds are likely to be used to purchase wealth management and fund needs, which is also an opportunity for commercial banks to acquire customers and increase customer stickiness.

Demand is hot! Brand stores adjust the "trade-in" rule

In addition to commercial banks, branded gold shops and pawn shops are also the main channels for gold recovery. "From the beginning of 2024, the passenger flow recovered every month has increased." Wife of shop-owner Liu, who runs stalls in Shenzhen Shuibei Market, the largest gold and jewelry trading market in China, told China, a brokerage firm.

Many operators said that the recovery price in the shellfish market also fluctuates with the international gold price, and the general recovery price difference is around 7-15 yuan. In contrast, the gold recycling service of brand gold shops has a big difference. Take Chow Tai Fook as an example. On February 20th, the full gold price was 892 yuan/gram, and the gold recycling service price was 666 yuan/gram.

Some operators said that because the price of gold is too high, many consumers choose to buy physical gold in the form of "exchanging old gold for new ones, and the price difference is more refunded and less replenished": "In addition to realizing cash, the guests who come to the Shuibei market want to exchange old gold for new ones, and deduct the total price of new ornaments with old gold ornaments to get physical gold with newer styles or heavier weight."

Data show that on February 21st, the price of gold jewelry of Chow Tai Fook, Leofoo, Luk Fook Jewelry and other brands has reached 892 yuan/gram, while that of Zhou Shengsheng has risen to 895 yuan/gram. Online gold brand stores are still crowded.

During the visit, some merchants reported that due to the recent surge in demand for "trade-in" and "gold recycling", the brand of gold ornaments has begun to adjust the relevant rules of gold recycling business.

"If you recycle it today, you can also’ get grams by grams’ (meaning that 1g of old gold can be deducted and exchanged for 1g of new jewelry), and you only need to make up the work fee. In a couple of days, we will adjust the rules, which may need to be increased by 20% to 30%. For example, if you want to buy 10g new jewelry, you need to recycle 12g and 13g old gold. " On February 19th, a salesperson of a Zhou Dasheng store in Beijing told China, a brokerage firm.

Lou Feipeng, a researcher at the Postal Savings Bank, told reporters that the price of gold has hit record highs recently, and the market expects that the price of gold may fluctuate next. For investors who invested in gold at a low point in the early stage, it is an effective way to increase investment income by choosing to leave their bags for safety.

"For gold recycling, different channels have different risks." Wang Pengbo, a senior analyst in Broadcom Consulting’s financial industry, pointed out that the conditions for bank repurchase are relatively strict, and there are requirements for the appearance and certificate of gold; Moreover, due to profit and risk considerations, the price given by pawnshops is usually low, and customers have to bear the redemption risk; Gold stores may have irregular operations and are greatly affected by their own business strategies.

Wang Pengbo said that investors need to understand the recycling policies of different channels, and then make a decision after comparison according to their actual situation. They should also understand the market conditions and have a rough judgment on the value of gold to avoid being acquired at an unreasonable low price. In addition, if you don’t choose commercial banks, investors are advised to choose big stores or banks with good reputation for trading.

Editor: Luo Xiaoxia

Proofreading: Su Huanwen

[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.

1905 movie network news Hollywood sci-fi movies based on Frank Herbert’s famous sci-fi novels are being released in major theaters all over the country. At present, the box office in the mainland has broken 243 million and is gradually rising. The global box office is close to 400 million US dollars. Since its release, word-of-mouth and topics have been "bombed" constantly, and the popularity of the whole network has continued to soar. Today, the official release of the special feature of the China trip by the director and his wife and producer, the magnificent trip to the Forbidden City, the enthusiastic post-screening exchange, and the continuous conversations with mainland coffee makers all showed the wonderful trip of director denis villeneuve in China and left precious memories for all China fans and friends.

The movie Dune 2 is directed by "the new godfather of science fiction movies" denis villeneuve (), starring,,,,,,,, Florence Pew, etc., and is being shown. Don’t miss the strongest immersion trip in the cinema.

The works of the first Hollywood director who came to China after being released were deeply influenced by China culture.

On the occasion of Dune 2 being shown in national cinemas, denis villeneuve, the director of Dune 2, the new godfather of science fiction movies in China, and Tanya Laponte, the producer of Dune 2, came to China for a series of special activities. This made denis villeneuve the first Hollywood director to come to China to participate in the meeting activities and thank his fans and friends after the film was released, and his sincerity was extraordinary. This trip to China was warmly welcomed by all the friends who like Dune 2 and director Villeneuve.

During his trip to China, director Villeneuve said that he had visited China 34 years ago while filming a documentary for Canadian television, and stayed in Sichuan and Chongqing for a month. At that time, he was shocked and attracted by China culture. There are obvious China elements in director Villeneuve’s works, such as Coming, Blade Runner 2049, Dune, and Dune 2, which is currently being shown in mainland cinemas. Therefore, it is of great significance for the director to return to China this time. The director and his wife’s trip to China was very fruitful: they visited the magnificent Forbidden City; Ate the "China Famous Food" candied haws; I tried Chinese wolfberry and jujube tea. I saw China’s "worm" frozen bamboo shoots, snowballing and dried worms; China’s "Spice" was warmly presented by fans and friends, and there was also a banner with China characteristics praising the director’s "Cow Wow Cow Wow". Wave after wave of surprises has also made netizens all over the network relish.

It is of great significance for Villeneuve to talk to the cinema of Dune 2, a big coffee from all walks of life in the Mainland.

In this special issue of China, director Villeneuve had in-depth talks with "the representative of China science fiction films", the director and producer of mainland high-box-office films, and cultural celebrities. Director Villeneuve said that he would be honored if he could visit the shooting scene of director Frant Gwo later, and the atmosphere of exchanging signed posters between them was warm. In the dialogue with director Chen Sicheng, director Chen Sicheng praised director Villeneuve, saying that "a good artist is not creating, but awakening something". This view made director Villeneuve deeply agree with him and said that he was very happy to be recognized. Finally, I received a gift carefully prepared by Director Chen Sicheng for Director Villeneuve and his wife. The visual impact and humanistic thinking in Dune 2 also deeply shocked Xu Zhiyuan, a cultural celebrity, and they had an unprecedented in-depth dialogue.

Director Villeneuve heard in this trip to China that not all cities in the mainland have enough special format halls for everyone to watch Dune 2, so he sincerely and intimately said that every format version was carefully supervised by him. So as long as you watch Dune 2 in the cinema, no matter what kind of screen and audio-visual hardware, you can feel different charms. As long as you watch Dune 2 in the cinema, you can feel how impressive and memorable a work that is really made for movies can be. At present, many movie fans in the mainland have watched it many times, both in special formats and ordinary movie theaters. Everyone wants to experience this unprecedented "cinema movie" when it is shown in major theaters.

The Hollywood sci-fi movie Dune 2 is being shown in cinemas all over the country, and the annual screen must be seen!

Influenza is high in winter.

Ordinary masks don’t prevent flu?

Can you recover from the flu without treatment?

Anti-influenza drugs oseltamivir and mabaloxavir

Which one should I choose to take?

Looking down, scientifically respond to the flu ↓↓↓

These stories about the flu

Is it true?/You don’t say.

01

You can heal yourself if you have the flu without treatment.

Some people say that the flu can heal itself without treatment.

People with good health can carry it on their shoulders.

No need to see a doctor

In this regard, the doctor said: In fact, there is nothing wrong!

Influenza is a disease caused by virus.

In daily life

Humans are actually facing all kinds of bacteria and viruses.

It is by self-healing that we resist diseases.

However, for people with poor physical fitness,

If you have the flu, don’t wait to heal yourself.

Ask a doctor for help.

What situations are not suitable for waiting for self-healing?

Listen to the doctor’s answer ↓

02

No respiratory symptoms, no flu.

Common respiratory symptoms are

Nasal congestion, runny nose, cough and phlegm

Sneezing, chest pain, dyspnea, etc.

But not everyone has the flu.

Will have respiratory symptoms.

Especially for many elderly patients.

Respiratory symptoms are just atypical.

More dizziness, fatigue, low fever and so on.

03

Ordinary masks cannot prevent influenza.

According to the doctor, respiratory infectious diseases

Mainly spread by droplets and aerosols.

In daily life

As long as you don’t get close to flu patients.

In fact, there is no need to wear N95 mask all the time.

In crowded places

Or in flu season.

Just wear a common medical mask

As long as you wear a mask

Can effectively prevent the flu.

What are the medicines for treating influenza?

Anti-influenza drugs mainly include

Oseltamivir, mabaloxavir

Many people will ask which of these two drugs to take.

Can I take it at the same time?

Doctor introduction

Mabaloxavir can reduce the viral load faster.

Many people feel that eating once is enough.

However, oseltamivir usually needs to be taken for 5 days with a long course of treatment.

But from the point of view of relieving symptoms,

These two drugs have the same effect.

For patients with mild influenza

Taking these two drugs at the same time is not recommended.

But for patients with severe pneumonia

Can be combined with treatment

In addition, antiviral drug therapy

There is a prime time to take medicine.

That is, take the medicine within 48 hours of flu symptoms.

The treatment effect is the best

Also known as "golden 48 hours"

For people at high risk of influenza

If you miss the "golden 48 hours"

It is easy to develop to severe degrees such as pneumonia and white lung.

To prevent influenza, do these five things well

Don’t want to get the flu

Prevention is very important at ordinary times

The doctor recommends that you do the following five things.

① Vaccinate. It is recommended that people with severe and high-risk influenza or high-risk occupational groups should be vaccinated with influenza vaccine, and it is recommended to vaccinate in October every year.

② Keep ventilation. Ventilation by opening the window can effectively dilute the virus load in the closed air. If the weather is cold, it can be ventilated once or twice a day for 10 minutes each time.

3 wear a mask. Wearing a mask is effective in preventing all respiratory infectious diseases. For most people, ordinary medical masks can be worn in daily life scenes.

4 wash your hands frequently. Wearing a mask and washing hands frequently often need to cooperate with each other. Washing hands can reduce the risk of virus infection on your hands.

⑥ Enhance immunity. Adequate rest and proper exercise can keep the body’s metabolism healthy, while long-term drinking, staying up late and other unhealthy lifestyles will damage immunity.

Scientifically master influenza knowledge

Be your own healthy master

Forward it to your family and friends ~

Original title: "Recently high! They are all "flu", and the symptoms of these people are different. Don’t be careless →

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