Tesla China official announcement： all departments cut prices!

Red Star Capital Bureau reported on April 21 that after Tesla announced the price reduction in the US market, domestic prices soon followed the price reduction.

According to Tesla China official website, the price of Model Y dropped to 249,900 RMB, the price of Model Y long-life version dropped to 290,900 RMB, and the price of Model Y high-performance version dropped to 354,900 RMB. The price of Model S dropped to 684,900 yuan, and the price of Model S PLAID version dropped to 814,900 yuan. The price of Model X dropped to 724,900 yuan, and the price of Model X PLAID version dropped to 824,900 yuan.

At the same time, Tesla China official website showed that the price of the new Model 3 Huan was reduced to 231,900 RMB, and the price of the new Model 3 Long Life Huan was reduced to 271,900 RMB.

It is worth noting that raising or lowering the car price seems to be a common action of Tesla in recent years. For example, since the beginning of this year, Tesla’s American market Model Y has frequently adjusted its price.

Not long ago, elon musk, CEO of Tesla, tweeted that he was not optimistic about the economic situation. Tesla needed to lay off about 10% of its employees and would suspend global recruitment.

According to Tesla’s current global staff of 145,000, the total number of layoffs is 14,500, which is expected to be Tesla’s largest layoffs since 2017.

It is reported that the scope of Tesla’s layoffs is not limited to North America, but also involved in Europe and Asia. Among them, in the China market, the scope of layoffs involves many departments, and some departments have already laid off employees.

Behind the price cuts and layoffs, the reality that Tesla is under pressure is revealed. According to Tesla’s sales data in the first quarter of 2024, during the reporting period, the company delivered a total of 386,800 vehicles worldwide, down 8.5% year-on-year and down 20.2% from the fourth quarter of last year.

Source: Red Star Capital Bureau Comprehensive Securities Times, china securities journal