Special feature of 1905 film network 2021 has passed and I miss it very much.

What I miss is the ordinary and great mother played by Chinese, Chinese and Chinese; It is The Infiltrator in the dark night played by Chinese, American and Japanese; It is a model of the times played by China and China to pay tribute to the whole people.

What I miss is the Hi, Mom who warmed you and me and played middle-aged Li Huanying; It is China’s emotion that moves people and plays the aunt; It is the eyes that enter the play and play the daughter; It is the "thunder dad" who died for China; It is the "Pharaoh" who regards death as his death; It’s the villain and the actor with subtle acting skills in Above the Cliff and The Cliff.

Appreciate the masterpiece of the screen and enjoy the life of light and shadow. Next, let’s look at the most beautiful performances that belong to the screen in 2021!

The protagonist of the most beautiful screen performance in 2021

Chinese mother on the screen

A Hi, Mom in early 2021 made countless audiences cry. Li Huanying, a young man played by Zhang Xiaofei in the film, shows the gentlest appearance of a mother. She doesn’t want her child to have much ambition, but only wants her to be healthy and happy. And her warm and powerful performance also aroused the audience’s emotional resonance with her mother.

Unlike the Buddhist mothers in Hi, Mom, Ji Peizhen, played by Xu Fan in Everything About My Mom, is a worried and nagging mother. Xu Fan played the role of Qian Qian’s mother in our life. They look forward to their children’s success and their daughters’ success, and spare no effort to take care of a large family. They are not perfect, but their daily bickering also carries trivial care and expectation.

Mother not only has a gentle and considerate side, but also has the courage to be a mother. Zhang Ziyi plays such a mother in the poem of Me and My Father. The vast Gobi, shabby room, she is a great woman who dedicated herself to the national defense science and technology of the motherland; Giving up her family for everyone, she set an example for her children with her words and deeds. Zhang Ziyi wrote poems attentively, and portrayed a strong, forbearing and great mother with exquisite acting skills.

The unsung hero marching in the dark　

Every step from darkness to light has condensed the blood and tears of countless heroes. The film "Above the Cliff" created a group of unsung heroes in the hidden front, and the excellent interpretation of the actors made the image of this group of underground workers with heavy burdens more vivid and three-dimensional. Zhang Xianchen, played by Zhang Yi, is dead in the face of his belief in blazing with anger and torture, which makes people feel that the character’s inner belief in winning will never go out.

Yu Hewei’s undercover Zhou Yi is in an enemy camp, and Yu Hewei’s skillful and steady performance fully shows that Zhou Yi is cautious when dealing with the enemy, and he is sad when witnessing the sacrifice of his comrades.

　As a senior female spy, Wang Yu, played by Amanda, has to face multiple scenes and identities. Whether it’s an underground worker’s capable determination or a mother’s eager desire for a child, Amanda has performed very well in every aspect of Wang Yu. It is even more infectious to learn that a silent crying scene when a partner dies.

The power of persistence　　

One thing, a lifetime. In the movie "The Guardian of the Island", Wang Jicai, a "model of the people", and Do not forget your initiative mind insisted on guarding the island for more than 30 years, and Liu Ye performed the authentic side of this "guardian forgotten by time".

　You keep the island, I’ll keep you. Wang Shihua, played by Gong Zhe, has also moved countless audiences. Gong Zhe showed the image of a wife who gave up her family for everyone with her simple and sincere performance.

Green leaves of the most beautiful screen performance in 2021, click the link to watch the video.

Move people with emotion and enter the play with eyes.　　

Mom is the one who says she hates her children, but she is always proud of her children. In the movie Hi, Mom, Liu Jia plays the middle-aged Li Huanying, which explains the maturity of middle-aged women. With a few eyes and lines, it attracts people’s empathy, as if seeing their own mother.

In the movie My Sister, Zhu Yuanyuan plays the aunt, who is not only the "elder sister" of the previous generation, but also the aunt of the stubborn elder sister of the new generation. In a patriarchal family, "eldest sister is like a mother" has become her lifelong shackles. Zhu Yuanyuan performed the heart-wrenching experience of a tough woman who was swallowed up by life, and at the same time showed her love for her niece incisively and vividly.

A dining table, five worlds, everyone hides an unknown secret. In the suspense movie "Secret Visitor", Zifeng Zhang plays the indifferent and mysterious sister Wang Chutong, whose eyes are indistinguishable from good and evil, which makes people shudder instantly.

True feelings, real feelings, interpretation of unknown heroes　　

A little confused, with a sense of joy, Hu Jun plays the older and more experienced fighter "Lei Gong" in The Battle at Lake Changjin. Hu Jun, whose image as a tough guy is deeply rooted in people’s hearts, achieved a breakthrough this time. The first half was silly and cute, and contributed a lot of jokes. The final sacrifice was extremely tragic and contributed a lot of tears.

He is an unsung hero in the city. Fan Wei created an undercover "Lao Wang" who is good at changing his face in "Railway Hero", which makes people shine at the moment. The modesty and hypocrisy in the face of the enemy, the deliberate disguise in the face of comrades-in-arms, and the love in the face of small stones are all accurately and hierarchically portrayed by Fan Wei.

True and delicate, shaping the colorful villain　　

As the villain of Above the Cliff, Yu Ailei plays the spy Jin Zhide, but his performance is very bright. He secretly observed Zhou Yi, but he was confused by Zhou Yi in a few words. The expression gradually changed from relaxed to frightened and uneasy, and the facial expression changes from sunny to cloudy and from cloudy to sunny were well interpreted by Yu Ailei.

He is the head of a county and knows the way of officialdom. Zhang Songwen’s performance once again shines with his two faces with different light and shade, and his invisible personality. In the face of his younger brother, the leader of the evil forces, he grabbed his brother by the neck, seemingly awe-inspiring, but in fact he was afraid of being implicated. Good or bad is just a thought. In an inner confession scene after the crime was revealed, Zhang Songwen showed the true mentality of how a parent who once wanted to be a "Wen Tianxiang" became an umbrella for evil forces step by step.

Red flowers should also be lined with green leaves. The role of "green leaves" in these films not only adds color to the protagonist, but also adds color to the film. No matter how big or small the role is, as long as you interpret it with your heart, you can leave your own brilliance on the screen.

Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.

Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".

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[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.

　　　　People’s Daily Online, November 8 (Xinhua) Not long ago, Peter Ho and supermodel Lin Jiaqi co-produced underwear ads for Filipino manufacturers, and the size of that penis attracted much attention. Peter Ho was questioned for making a fake because the penis was too majestic, and it was all repaired by computer. The brokerage company emphasized that it was a real bird. He said with anger and humor, "I am a real bird." But being said that the penis is too majestic, Peter Ho has been secretly cool for a long time.

　　　　According to Taiwan Province’s "China Times" report, one of Lin Jiaqi’s white underwear bulges a lot at the third point. Ilya said that Lin Jiaqi wore a flesh-colored thong when he photographed his underwear. The photo looks very bulging, which is purely a matter of lighting and angle.

　　　　Peter Ho was so popular that this underwear ads sought his endorsement for three years in a row. The girls beside him changed from mainland supermodels Lv Yan and Qu Ying to Taiwan Province supermodel Lin Jiaqi, and his social status soared. It is known that the new advertisement has a reward of NT$ 13 million.

　　　　According to reports, Peter Ho has been the spokesperson of the underwear brand for the third year. Before that, he filmed this advertisement with Lv Yan and Qu Ying respectively, and he almost met three beautiful women, but in 2006, he was most embarrassed when he filmed with Qu Ying. He said: "We knew each other before filming, but it was the first time that we were shirtless and photographed with her in underwear, and it was also because we had some wonderful feelings with Qu Ying, and Lin Jiaqi had cooperated in the catwalk.

Editor: Wei Liangchun

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The configuration performance of is a point that consumers pay more attention to. The strength of the car still needs to be understood before we know, so let’s take a look.

First look at the appearance of the sports version of plug-in hybrid, and find that the sports version of plug-in hybrid front face has improved the grade of the whole vehicle and looks very comfortable. Combined with simple and generous headlights, the design is more stable and atmospheric. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4597MM*1904MM*1727MM. The car adopts avant-garde lines, and the side gives people a very fashionable feeling. With large-size thick-walled tires, the shape is quite individual. In terms of the rear end, the rear end echoes the front end, the taillights are very simple and generous, and the overall shape is still very attractive.

Sitting in the car, I found that the sports version of the plug-in hybrid interior enhanced the visual elegance and the visual effect was very good. The car looks very good outside the steering wheel, and it is made of genuine leather, which makes it look a little more clean and refreshing. Take a look at the central control, and with the 11.4-inch touch-sensitive LCD central control screen, the interior style is impressive, which is in line with the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a personalized dashboard, which looks unique. The car adopts imitation leather seats, which are wrapped in place and the overall comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior ambient light and other configurations, and the configuration performance is passable and basically satisfactory.

After reading the above description, Xiaobian will make a summary. This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

　　Original title: 2023 Beijing Wenbo Creative Design Competition launched the new "870th Anniversary of the Capital" Wenchuang Circuit.

　　The 2023 Beijing Wenbo Creative Design Competition was launched on May 24th. In 2023, on the basis of continuing the three theme tracks of "Wenbowen Creative Derivatives Design Theme Track", "Twenty-four Solar Terms Cultural Creative Design Theme Track" and "Revolutionary Cultural Relics Creative Design Theme Track", the contest specially set up the innovative track of "Cultural Relics Creative Design Theme of Beijing’s 870th Anniversary" on the occasion of Beijing’s 870th anniversary.

　　With the theme of "cultural relics, creativity and life", this competition openly collects creative design works with the collection elements of museums in Beijing and the characteristics of Wenbo IP for outstanding national designers, cultural and creative enterprises and institutions and museums in this city through the way of "online collection+offline operation".

　　The four major theme tracks will be launched today. In the innovative track of "Creative Design Theme of Cultural Relics for the 870th Anniversary of Beijing’s Capital" newly established in 2023, participants will focus on the 870 cultural relics collections released by the Capital Museum, dig deep into their connotations in politics, culture, life, nationality and folk customs, and innovatively interpret the development and changes since the 870th anniversary of Beijing’s capital.

　　"Wen Bo Wen Chuang Derivatives Design Track" guides participants to absorb and transform the cultural connotation contained in the museum’s collection resources, and design cultural and creative products with aesthetic, cultural and practical values. "24 solar terms cultural creative design track" aims to interpret the charm of solar terms culture through the innovative design of 24 solar terms culture in cultural and creative works. Based on the advantages of Beijing’s revolutionary cultural relics protection units and the list of revolutionary cultural relics issued by the Municipal Cultural Relics Bureau, the "Revolutionary Cultural Relics Design Track" focuses on the red course, revolutionary spirit and new look of the times, taking into account historical facts and innovative forms, and tells a good revolutionary story.

　　The contest is divided into three stages: registration, competition evaluation and results display, which will last until December. It is worth noting that this year’s competition encourages museums and social resources to jointly sign up for the competition, enriching the needs of museum cultural and creative industries and promoting the utilization and authorized development of museum cultural resources. In terms of operational mechanism, the Municipal Cultural Relics Bureau will speed up the grading, batch, classified release and authorization of IP creation and creative design achievements of museum collections, and promote the market transformation, cultural and creative space and the achievements of brand series cultural and creative products. (Li Qiyao)

Jing Ji Guan Fa [2023] No.27

Working Committee, CMC agencies, functional agencies in the district:

　　The implementation plan for the reform of "one license and multiple addresses" for food chain enterprises in Beijing Economic and Technological Development Zone is hereby printed and distributed to you, please earnestly implement it according to the actual situation.

Administrative Committee of Beijing Economic and Technological Development Zone　　　　

October 17, 2023　　

Beijing Economic and Technological Develooment ZoneImplementation plan of "one certificate and multiple addresses" reform in food chain enterprises

　　In order to implement the requirements of "Beijing Implementation Plan for Comprehensively Optimizing the Business Environment to Help Enterprises Develop with High Quality" (Business Environment Version 6.0), further deepen the reform of "streamline administration, delegate power, strengthen regulation and improve services" and promote the convenience of examination and approval in the food business field, this implementation plan is formulated in combination with the pilot situation of the previous reform and the reality of Beijing Economic and Technological Development Zone (hereinafter referred to as "Economic Development Zone").

　　I. Work Objectives and Requirements

　　Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 20th Party Congress, and based on the credit of market entities, further deepen the reform of "one license and multiple addresses" by optimizing service processes, improving the efficiency of examination and approval, strengthening supervision and management, promote the simplification and convenience of examination and approval of food chain stores, promote the "second batch" mode of cloning stores, greatly shorten the examination and approval time limit, realize the integrated examination and approval and management of food chain stores, and build a government and society.

　　II. Definition and scope of implementation

　　(1) Definition

　　The reform of "one license and multiple addresses" as mentioned in this plan means that for food chain enterprises that have reached certain standards in procurement and distribution, operation management and quality control, when they operate one or more direct-operated stores in the Economic Development Zone, the examination and approval department will "batch" them according to the credit situation.

　　The examination and approval department issues the "Comprehensive License Qualification Certificate" to the food chain enterprises that meet the requirements, and records the business license information of all direct-operated stores in the region.

　　(II) Scope of implementation

　　The reform area of "one certificate with multiple addresses" covers Yizhuang New City (225 square kilometers). The application for "one certificate with multiple addresses" shall be initiated by a food chain operation enterprise and meet all the following conditions:

　　1. The food chain enterprises set up new direct-operated stores in Yizhuang New Town or change or extend the existing direct-operated stores;

　　2. The food chain enterprises are registered in Beijing, and there are more than 10 direct stores in Beijing;

　　3. Use a unified trade name (shop name), implement unified procurement and distribution, and standardize business management in Beijing, and have a sound quality management system and professional management team;

　　4. The business items, process layout, equipment and facilities between the direct stores and the food chain enterprises, and between the direct stores are the same or similar;

　　5. Food chain enterprises shall meet the basic conditions for engaging in food business as stipulated in the Food Safety Law of People’s Republic of China (PRC), the Measures for the Administration of Food Business License and the Measures for the Administration of Food Business License in Beijing (for Trial Implementation).

　　For large-scale and above catering operators, central kitchens, collective dining distribution units and other main formats that undertake group dinners, enterprises with high risk levels and poor credit feedback from regulatory and law enforcement departments, enterprises with serious bad credit records or enterprises that have made false promises and their credit has not been repaired, the reform of "one license and multiple addresses" is not applicable.

　　Where national laws, regulations and rules clearly stipulate, such provisions shall prevail.

　　Third, the handling process

　　(1) Application and qualification examination

　　In accordance with the principle of voluntariness, food chain enterprises apply for the qualification of "one license and multiple addresses" through the online "one license and multiple addresses" area or offline government service hall of Beijing Municipal Affairs Service Network (the government website of Economic Development Zone), and the examination and approval department will review the basic situation, standardized operation and management, food safety management system and public credit of the enterprise according to the relevant requirements of this scheme. When necessary, the examination and approval department may request the local market supervision department to assist in providing supervision and law enforcement information as a review reference. Food chain enterprises can apply for qualification separately, or they can apply at the same time when they newly open, change or extend direct-operated stores.

　　(two) issued a "comprehensive license qualification certificate"

　　After passing the qualification examination, the examination and approval department will issue the Comprehensive License Qualification Certificate to the food chain enterprises, and grant them the qualification of "second batch" when opening direct-operated stores or changing or extending existing direct-operated stores in the region. In principle, the validity period is 5 years, and it will be adjusted timely with the validity period of the food chain enterprises’ licenses and the promotion of reform. For food chain enterprises that have not applied for qualification examination or failed to pass the examination, they shall still be handled according to the general licensing procedures.

　　(3) Newly opened/changed/extended direct-operated stores

　　Within the validity period of the Comprehensive License Certificate, food chain enterprises can choose the general license method or the "one license and multiple addresses" method to handle the change and extension of new or existing direct stores in the region. When the "one license and multiple addresses" method is selected, the examination and approval department will implement the "second batch" through prior technical guidance, and record the information of direct stores in the QR code of the Comprehensive License Qualification Certificate.

　　(4) Trustworthy verification

　　The examination and approval department shall, within 20 working days from the date of granting the license, carry out on-site inspection of newly opened, changed (business scope) or extended direct-operated stores, focusing on checking whether the actual situation of food business is consistent with the contents of the declaration and whether the food business conditions meet the requirements. If there is any discrepancy with the contents of the declaration, it shall be ordered to make rectification within a time limit. If it fails to meet the requirements after rectification or refuses to make rectification within the time limit, the licensing decision of the direct-operated store shall be revoked; If an administrative license is obtained by cheating or other improper means, the licensing decision shall be revoked directly. To make a cancellation decision, it is necessary to adjust the store information in the QR code of the Comprehensive License Qualification Certificate. Unified filing management shall be implemented for all materials formed in the process of "one certificate with multiple addresses".

　　(E) the implementation of a number of reform measures superimposed

　　The qualification examination of food chain enterprises and the "second batch" examination decision of direct-operated stores shall be included in the scope of the "Chief Examiner". The examination and approval department carries out qualification examination and trustworthiness verification, and uses the "cloud reconnaissance" method to improve the examination and approval efficiency; The business license of a direct store and "one license and multiple addresses" can be handled simultaneously to realize "license joint office". If a number of reform measures are superimposed, the materials will be promoted to be reused and the application materials will be streamlined to the greatest extent.

　　(VI) Linkage of examination, management and execution

　　To strengthen data sharing, the examination and approval department shall promptly push the handling of "one license and multiple addresses" to the post-event supervision and law enforcement departments, which shall carry out supervision and law enforcement work on direct-operated stores in accordance with the relevant requirements of food business management norms; For all the direct-operated stores opened by food chain enterprises in the area, the supervision and law enforcement departments regularly carry out joint inspections. If there are major operational risks in the work, they should promptly inform the examination and approval department, and if other areas are involved, they should also inform the local market supervision department.

　　(VII) Risk credit supervision

　　Food chain enterprises have major risks, serious dishonesty, major illegal acts, major social adverse effects, etc., which are not suitable for the reform of "one license with multiple addresses" or cannot meet the conditions stipulated in this scheme, their "one license with multiple addresses" qualification will be cancelled and the "Comprehensive License Qualification Certificate" will be withdrawn. Relevant information is pushed to the regulatory, law enforcement departments or local market supervision departments.

　　(8) Alteration, extension and cancellation of the Comprehensive License Qualification Certificate.

　　1. change. If the information on the face of the certificate changes, the examination and approval department shall issue a new certificate for it. If the main format and business items of a food chain operation enterprise are changed, the qualification examination shall be re-conducted.

　　2. Continuation. Food chain enterprises can apply for qualification renewal 30 working days before the expiration of the "Comprehensive License Qualification Certificate". Those who fail to apply within the time limit need to re-examine their qualifications.

　　3. Write off. Applicants can apply for cancellation. If the food chain business enterprise fails to apply for the extension of the "Comprehensive License Qualification Certificate" at the expiration of the validity period, the examination and approval department shall cancel it and inform the relevant supervision and law enforcement departments.

　　If the substantive contents such as the layout of the process flow of food chain enterprises change, which may affect the implementation of the reform of "one license and multiple addresses", it shall promptly inform the examination and approval department and handle it in accordance with the above-mentioned relevant processes.

　　Fourth, the job requirements

　　(a) to strengthen publicity and guidance, and actively promote the implementation. All departments should attach great importance to it, take effective measures, do a good job in policy propaganda and guidance, and steadily and orderly promote the implementation of "one certificate with multiple addresses".

　　(two) the implementation of job responsibilities, according to the law and orderly progress. The administrative examination and approval bureau should earnestly assume the main responsibility of the reform work and steadily push forward various reform tasks in accordance with the time sequence. Constantly improve the reform content and ensure that the reform measures are implemented.

　　(three) do a good job of communication and coordination, timely summary and evaluation. Do a good job in communication and coordination in the process of reform, and summarize in time according to the progress. The relevant departments should strengthen the training of relevant personnel, do a good job summary in time, and evaluate the implementation effect.

　　V. Supplementary Provisions

　　This plan was formally implemented as of the date of promulgation, and the Implementation Plan of Beijing Economic and Technological Development Zone on the Pilot Reform of "One Certificate and Multiple Access" for Food Chain Enterprises (JJTG [2022] No.58) was abolished at the same time.

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　　The shortcut key of computer desktop refresh can update the data of the page where the current page information is located. There should be many small partners who don’t know that refresh also has shortcut keys. Yesterday, I went to see it, and today, I sorted out the introduction of computer refresh shortcuts for everyone. There are more than one kind, all of which are very simple. It can be realized with a keyboard. Friends who are unclear and need it can come and learn about it.

　　Which is the shortcut key for computer refresh?

　　1. The first method is also the most commonly used and simplest method. Right click the mouse — Select "refresh".

　　2. The second method uses the mouse to directly click on the lower right corner of the computer (the small square next to the date).

　　3. The third method is to use shortcut keys to refresh, and directly press "F5" on the keyboard to refresh the desktop.

　　4. The fourth method is also a shortcut key. Press and hold the "Window key +D letter key" to refresh the desktop.

　　5. The fifth method is to right-click the "taskbar" of the computer with the mouse — Show Desktop (s).

　　All the above content is the specific content introduction of which computer refresh shortcut key is provided by IT Encyclopedia ~ I hope IT will be helpful to everyone ~ There are more exciting contents to pay attention to this site, and IT Encyclopedia thanks you for reading!