The original Wei Yiyi three cooks

Recently, the pork stocks in hand have gone up a lot, but they are both happy and worrying.

Last year, when the price of pork was the highest, I ate a lot of cheap imported pork.

For imported pork, many people in Chinese still have bad feelings.

In addition to the epidemic factors, frozen meat makes people feel stale.

Of course, the most important thing is that many people think that imported pork has a peculiar smell. Some people say it is smelly, while others say it is coquettish.

The reason is that there is a saying that it is caused by killing pigs abroad without bleeding. Is this true?

01

In fact, all the serious pigs in the world are bleeding.

There is a long-standing saying that when pigs are killed abroad, they are electrocuted or suffocated with carbon dioxide, and then they are decomposed and cut without bloodletting, so pork has an odor.

And many of Chinese’s impressions of killing pigs are probably still indigenous methods: forcing pigs into a corner in a pigsty, tying up four hooves on their backs, and the pig butcher sealing his throat with a knife, bleeding all over the sky …

I have to say, both of these statements or impressions have some imaginary elements.

It is not impossible to kill pigs by indigenous methods, but the scene is too bloody and inefficient.

Killing pigs in slaughterhouses in China is actually similar to that in foreign countries. Electric shock or suffocation causes pigs to lose consciousness and then slaughter them.

Moreover, no matter in China or abroad, the slaughtered animals will bleed, so there is no problem of bloodletting.

If you don’t bleed after slaughter, the meat will rot more easily, and blood stasis will form on the surface, which will affect the beauty of the meat.

And what we usually eat, whether it is hot fresh meat or cold and sour meat, is spared blood.

Especially the meat with acid discharge, should be kept at 0℃-4℃ for 12-24 hours after slaughter.

On the one hand, it drained the blood and body fluids, on the other hand, the low temperature also inhibited the growth of bacteria, and the protein in the meat also changed, making the meat more tender.

Imported frozen meat is basically pre-acidified. However, the taste and flavor of frozen meat will indeed decline.

But if you say that smell, it’s really not because you didn’t bleed.

02

What is the real source of pork odor?

The unpleasant taste of pork is actually a kind of smell called Boartant.

The literal meaning is obvious. Some pork is stinky or coquettish, and its main source is boar pork.

Because boars contain high concentrations of androstenone and dung odor.

Androstenone is a male hormone and smells like urine. When boars grow up, the content of androstenone in their bodies will be very high, and even the saliva will smell of androstenone. There is no androstenone in sows, but the content is much lower.

Fecal odor is a substance that smells like poop. Generally speaking, the intestines of mammals contain fecal odor, and pigs are no exception. Pig dung odor is mainly produced in the large intestine, so you should pay attention to it when cooking well.

A part of the fecal odor will be excreted casually, and the other part will be absorbed into the body by the intestine and then decomposed by the liver.

However, there is an ultra-high concentration of steroids in boars, which will prevent the liver from decomposing fecal odor, so the undecomposed fecal odor will gather in boars’ fat and produce an odor.

However, most of the domestic pork we buy does not have this odor. Why do some imported pork have it? Is it unscientific to eat all sows in China?

In fact, both pork farmers and manufacturers want to try their best to remove the odor of boars. After all, no one will like it.

The most traditional way to get rid of the odor of boars is castration, which is also called knocking pigs in many places.

Because androstenone is produced in the testicles of boars when they are sexually mature, the steroid that prevents the decomposition of fecal odor is also a kind of testosterone.

Therefore, it is a common practice in China to castrate boars when they are very young, except for keeping breeding pigs. And sows, except those with piglets, were also slaughtered when they weighed about 100 kilograms.

Well, since castration can completely solve the problem, why don’t foreign countries castrate pigs? Do they like the taste?

In fact, it cannot be generalized whether foreign countries castrate pigs or not, and the situation in each country is different.

Let’s start with why some countries don’t castrate pigs.

No one likes the smell of boars, but there are two main reasons for insisting on not castrating pigs:

First, the issue of animal welfare. Some people think that castration of boars violates ethics and harms animal welfare, so castration is prohibited, and some countries require anesthesia before castration.

In 2010, the European Union requested to stop surgical castration of boars before January 1, 2018, but this goal was not achieved.

The second is the economic benefit. After castration, the feed conversion rate of boars will decrease, which is commonly known as "slow growth", and the fat content will increase, and the meat will become fatter.

Is there any way for castrated pigs to get rid of the smell of boars? Actually, there are.

A vaccine was launched around 2010, which can chemically castrate boars.

Vaccines are used to inhibit testicular function, thereby preventing the production of androstenone and steroids.

You can’t say that this vaccine has no effect at all, but in New Zealand, where this vaccine has been applied, the content of two substances that produce odor in pork is higher than the EU level.

03

What should I do if I buy smelly pork?

Although no one likes the smell of boars, they will still buy imported pork (after all, it is cheap) or accidentally buy pork with odor.

First of all, you need to do your homework before buying.

China’s main pork importers are Germany, Spain, Britain, the Netherlands, the United States, Canada, Brazil and other countries.

▲ Source: The second progress report of the European Declaration on Alternatives to Swine Surgery in 2015-2017.

Let’s talk about Europe, Spain and Britain, which have a large proportion of castrated boars, are likely to step on thunder; Some of the boars in Holland have been castrated, while more than 80% of the boars in Germany have been castrated.

In the above picture:

Red is the country that castrates less than 20% boars;

Yellow is the country where 20-80% boars are castrated;

Blue is the country where more than 80% boars are surgically castrated, but anesthesia (local/systemic) and/or long-term analgesia are used;

Green is a country that castrates more than 80% boars without anesthesia or analgesia.

In North America, the United States and Canada, there are also castrated boars, but the proportion is not so large, and there will be some restrictions on their use. It is unclear whether they will be imported to China.

▲ Import volume and proportion of major pork importing countries in China in 2018

As for Brazil, the country with the highest growth rate of China’s pork imports in the past two years, to be honest, no valid information has been seen.

If you really buy pork with bad smell, you don’t have to throw it in the trash can directly. There are still ways to save it.

The best way is to "run running water".

Wash the pork, put it in a cold water pot, fire it, and turn the fire to a minimum, so that it will almost go out.

For almost half an hour, a layer of blood foam floated on the surface, and the pork was fished out and washed with warm water. The pork treated in this way, although the skin is cooked, is still raw inside, and the odor has been removed.

In fact, to tell the truth, apart from the epidemic factors, there is nothing wrong with many imported pork except that it is not very delicious.

May we all eat more meat, eat meat well and eat good meat in the new year.

END

Wen | Wei Wei

Original title: "Imported pork has a strange smell, is it really because foreign countries kill pigs without bleeding? 》

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The original digging number is included in the topic # 44 migrant workers.

In recent weeks, I have a toothache. According to past experience, either my gums are severely atrophied or my teeth are cracked and need to be filled. So I hung up the number of a famous dental hospital in Guangzhou with my mobile phone, which was particularly difficult to hang up. It was full in recent days and I could only hang up the number four days later.

At 7 o’clock this morning, it was drizzling in the sky. I set off for the hospital, filled out a form to take a temperature measurement, and wanted to know whether the dental insurance could be reported at the registration office. I saw a buddy in front of me paying money, the first one was more than 6,700, and the second one was more than 1,900. I was so scared that I almost wanted to go home, but I wanted to come all over again. The dentistry was so profitable that I had to dig it.

At 8: 30, there were a lot of people sitting at the door. The hospital was not big, but there were departments in the elevator. I was looking at the dental pulp department.

On a whim, I want to see the flow distribution of people in various departments at this time, and I ran a circle on the upper and lower floors:

6F Children’s Stomatology: 1 person

5F Orthodontics Department: 8 people, Dental Pulp Department: 8 people.

4F Implant and Prosthetic Department: 8 people, Oral and Maxillofacial Surgery: 6 people.

1F Radiology Department: 5 people, Periodontology Department: 9 people.

(Not included in the treatment)

It’s my turn. After checking, it was concluded that a tooth needs to be filled. After paying the total fee of 305, I paid 200 medical insurance for reimbursement of 105. I just saw the expenses of various projects on the screen of the hall, and took a photo.

How to estimate the annual income of this hospital? It is known that the maximum number of doctors registered in a day is 30. From the registration applet, we can see that the number here is full almost every day, and we can see how many doctors there are in each department every day.

The number of patients per day can be calculated as follows:

Pediatric stomatology: 6 doctors *30 numbers =180 people.

Oral and Maxillofacial Surgery: 5 doctors *30 numbers =150 people

Orthodontics: 7*30=210 people

Dental and endodontic department: 9*30=270 people

Periodontal disease department: 5*30=150 people

Implant Restoration Section: 5*30=150 people

According to this number of people, the registration fee alone can earn 10 yuan *1110 people =11100 yuan per day, which is really cool!

The total income can be estimated if there is another per capita cost. My idea is to take the cost of the most common treatment items in each department instead of the per capita cost. For example, periodontal disease is tooth cleaning, and dental pulp is tooth filling. Combined with the cost photographed in the hall and online data, some common treatments, such as tooth cleaning, pulling out a wisdom tooth, applying fluoride to the whole mouth, filling a tooth, etc., cost about 500. Roughly speaking, if 500 yuan is taken as the per capita cost, then the hospital’s annual income.

500 yuan *1110 people/day *365 days = about 200 million.

This hospital is only a small branch. If it is the General Hospital, it is estimated that its income will double. According to the hospital’s WeChat WeChat official account, there are 50 doctors here, which means that each doctor brings 200 million /50=4 million in revenue every year.

With such a high per capita income, it can be inferred that the income of dentists should be high. Digging through the financial report of a dental A-share listed company, which has 21 dental hospitals in Zhejiang, there are several interesting data in the financial report:

For example, the annual revenues of the above four stomatological hospitals are 620 million, 390 million, 140 million and 40 million respectively, and the net profit margins are 40%, 28%, 28% and 16% respectively.

For example, 54.99% of the cost of stomatological hospital is labor cost, which proves the high income of dentists.

So how high is the income of dentists? I searched a lot of answers in Zhihu. The monthly salary of dentists in public hospitals in first-and second-tier cities is between 10,000 and 20,000, and 30,000 to 40,000 if they are deputy directors or above.

Data reference from: https://www.zhihu.com/question/364101818/answer/958783096

Dentists in private hospitals earn more. Here is an authoritative data, which comes from the dictation of the founder of a dentist online platform:

At present, private dental hospitals basically adopt the salary method of basic salary plus commission. The monthly income of dentists with lower income is about 20,000 to 30,000 yuan, and the monthly income of dentists with higher income can reach 60,000 to 70,000 yuan. Some top dentists will have a higher commission, and may even break 500,000 yuan a month.

As we are now, we basically recruit doctors from some good public hospitals such as Huaxi Stomatology, and the success rate is still relatively high, because in private clinics, especially brand-operated private clinics, the treatment is also better, and the recognition of doctors in the industry is not worse than that in public hospitals.

He also mentioned that there is a great demand for dentists in China:

The ratio of dentists to population is only 1: 28,000, compared with 1: 1,000 in developed countries such as the United States, 1: 2,000 in Japan and 1: 4,000 in Western Europe, which fully shows that there is a great gap in the demand for dentists in China.

Source: https://www.iyiou.com/analysis/2018052373041.

I really envy, envy and hate. The key dentist is still a profession that gets more and more popular as he gets older. He will not retire at the age of 35 like the siege lion, and he has a high sense of security!

Original title: "How much can a dental clinic earn a year? 》

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Xi ‘an Jansen became history, Novartis spun off Sandoz, Pfizer Vaccine Division changed coaches, and Abbey’s position as the "king of medicine" was not guaranteed … Since September, many multinational pharmaceutical companies have experienced great changes from personnel to department structure to R&D pipeline.

Over the years, Greater China has been an important market component of many multinational pharmaceutical companies, and it is also the main driving force for their performance contribution. In the post-epidemic period, factors such as the difficulty in research and development of innovative drugs, declining performance, fierce competition in the same industry and continuous changes in industry policies are all affecting the strategic adjustment and personnel changes of multinational pharmaceutical companies in China. How to go in the second half of 2023? These pharmaceutical companies have taken the lead in making adjustments.

Johnson & Johnson: The History of Xi ‘an Janssen

The brand rejuvenation of the former giant Johnson & Johnson attracted the most attention. On September 14th, Johnson & Johnson announced that it would integrate its medical technology and pharmaceutical businesses into Johnson & Johnson’s name. Among them, Jansen changed its name to Johnson & Johnson Innovative Pharmaceutical, which also means that the logo of "Xi ‘an Jansen" will become history.

Once upon a time, the advertisement of Xi ‘an Jansen, "Stomach power is insufficient, please help with motilium", went deep into thousands of families in China, so that its Dakening, Sismin, Caile, Tylenol … all became necessities at home. The history of Xi ‘an Jansen dates back to 1961, when the Belgian scientist Dr. Paul Jansen joined Johnson & Johnson with his Janssen Pharmaceutical Companies. Since then, the strength of the Johnson & Johnson pharmaceutical sector has been greatly enhanced, and the research and development of prescription drugs has also been on the right track. However, after 2002, the OTC products that Xi ‘an Jansen relied on for a living began to decline. The fundamental reason was that the original star products, Motilium and Dyclonine, were already in the decline period of product life cycle, and the follow-up new products were unsustainable. Johnson & Johnson Group never gave Xi ‘an Jansen any new product support.

In 2021, under the pressure of cost, Johnson & Johnson began to carry out drastic reforms, divesting the consumer health business and listing it independently, becoming a dual-business company spanning the two major sectors of medical equipment and medicine. This series of reforms has also kept its performance growing in recent years. The semi-annual report in 2023 showed that its total revenue exceeded the $50 billion mark, among which the revenue of pharmaceutical business in the first half of the year increased by 3.7% year-on-year to $27.144 billion. Immunity and tumor were the main sources of performance in Johnson & Johnson’s pharmaceutical business.

In the future, Johnson & Johnson will focus more on the fields of tumor, immunity, nerve, cardiovascular, pulmonary hypertension and retina, and develop cutting-edge drugs. In terms of personnel structure, Joseph Wolk, chief financial officer of Johnson & Johnson, said last year that due to economic pressure and the separation plan of consumer health business, Johnson & Johnson may moderately reduce the number of employees.

Pfizer: structural adjustment

Since September, the structure of Pfizer China’s Hospital Emergency Division and Vaccine Division, as well as the changes of relevant responsible persons, have come into effect. Among them, the head of the Vaccine Division changed from Zhang Lingyan to Yang Bei, and there are North China District, South China District and Market Platform under the charge of Hao Yikai, Shi Yinli and Jin Xinqing respectively. It is understood that although Yang Bei is the new leader of the Vaccine Division, she has been working in Pfizer for 25 years, and the other three responsible persons have been in Pfizer for more than ten years.

Some insiders speculate that the coaching change of Pfizer Vaccine Division may be related to the performance pressure of its vaccine products. According to Pfizer’s forecast, the revenue of its two major COVID-19 products, vaccine (Comirnaty) and oral medicine (Paxlovid), will be about $13.5 billion and $8 billion in 2023, respectively, down by 64% and 58% compared with 2022, and the gross profit of COVID-19 vaccine will be equally divided with BioNTech.

At the same time, another star product of Pfizer, 13-price pneumonia vaccine Pei Er 13, successfully expanded its age in April this year, but with the catch-up of domestic pharmaceutical companies, Pei Er 13 is no longer the only choice in the China market. In 2020 and 2021, watson biological’s Woanxin and Minhai Bio’s Weimin Feibao were listed successively, and the prices were 598 yuan/dose and 458 yuan/dose respectively, which were significantly lower than Pei Er’s 698 yuan/dose. And as early as before Pei Er’s 13th birthday, the vaccination targets of Woanxin and Weimin Feibao were infants and children from 6 weeks to 5 years old (before the 6th birthday).

However, judging from the coaching change, Pfizer remains optimistic about the vaccine field and the China market. According to the data of the semi-annual report, Pfizer increased the cost of vaccine product research and development by 530 million US dollars in the first half of this year. As of June this year, Pfizer has 12 vaccines under research, and 1/3 of them have entered Phase III clinical practice.

Lilly: preparing for diet pills

On October 1st, Yuan Ping, the current acting head of Lilly’s Diabetes Alliance Division, was appointed as the national executive sales director of Diabetes Portfolio Division, and the head of Diabetes Alliance Division was replaced by Liu Aihua, the current head of Cancer Portfolio Division. This change may be a warm-up for the launch and promotion of the slimming and hypoglycemic drug telpotide in the second half of this year.

The semi-annual report shows that Lilly’s total revenue in the first half of the year was 15.272 billion US dollars, up about 7% year-on-year; The net profit was US$ 3.108 billion, up about 9% year-on-year, of which Telpotide achieved sales of US$ 980 million. Not only has the performance increased significantly, but under the expectation of diet pills and new drugs for Alzheimer’s disease, as of September 25th, Lilly’s total market value has reached as high as $524.3 billion, with a share price of $522. Telpotide, like Novo Nordisk’s Smegrupeptide and Liraglutide, belongs to the most popular GLP-1 drugs at present. The indications for weight loss of Lilly Telpotide injection were declared and listed in China in August, and it is expected to be listed at the end of the year.

Abbey: Looking for the Next "King of Medicine"

Recently, AbbVie terminated two agreements with innovative pharmaceutical companies in China. Tianjing Bio announced on September 22nd that AbbVie had terminated the agreement with lemzoparlimab, a candidate drug for CD47 antibody jointly developed and sold by the company in 2020, and the termination agreement will take effect on November 20th this year. It is understood that CD47 is another hot target after PD-1. Another project that was terminated was an authorized cooperation between AbbVie and Jiakesi Pharmaceutical, a domestic biopharmaceutical company, on SHP2 inhibitors. Garcos announced the termination of the project in July this year, and within 180 days of handover, AbbVie will continue to reimburse all expenses under the pre-approved development plan.

Many people were surprised by AbbVie’s decision to give up two innovative drugs from China. Some insiders speculate that it is because clinical trials have not reached expectations. In order to save costs, it is reasonable for AbbVie to give up these two projects.

In the past 20 years, Hummel, the "drug king", has brought more than $200 billion in revenue to AbbVie. However, at the beginning of this year, Amjevita, the first bio-similar drug of Hummel, officially entered the American market. In addition, nine bio-similar drugs competed with Hummel, resulting in a decline in its sales. In the first quarter of this year, AbbVie’s revenue was US$ 12.225 billion, down over 8% year-on-year, while Hummel’s revenue was US$ 3.541 billion, down over 20% year-on-year. AbbVie previously predicted that the franchise of Hummel will be eroded by about 45% in 2023, and AbbVie, who is eager to find the next "drug king", has been forced to terminate the research and development of seven ADC drugs.

Roche: Layout "New Troika"

Chen Shaofeng, the head of Roche’s specialty medicine field (ophthalmology, neuroscience, anti-infection and immunity) in China, resigned at the end of July. Since August 31st, Chen Kaijuan, the head of global integration strategy of Sufuda in Roche headquarters, has taken over the position of head of specialty medicine field, reporting directly to Bian Xin, president of Roche China.

Since last year, Roche has continuously optimized its strategic product portfolio in China. With the patent protection of "Troika" of Avastin, Herceptin and Rituximab expiring one after another, Roche is laying out a new "Troika", that is, expanding from a single tumor field to three major fields of "tumor, neuroscience and ophthalmology".

To this end, Roche has announced an additional investment of nearly 250 million yuan in China as working capital. Including this investment, Roche has invested a total of 1.4 billion yuan in the China market in three years. At present, Roche’s investment has achieved initial results. According to the data of the semi-annual report, Roche’s total business income was 22.681 billion Swiss francs (about 181.624 billion yuan), an increase of 8% year-on-year; Among them, the pharmaceutical business income in China was 1.505 billion Swiss francs (about RMB 12.052 billion), up 3% year-on-year, accounting for 6.6% of Roche’s global pharmaceutical business income.

Sanofi: Stick to the "Slimming Plan"

On August 31st, Sanofi, a French pharmaceutical giant, announced that Bill Hibbard, the head of its global specialty drugs, had resigned. On September 18th, Sanofi sold its 11 central nervous system products to Pharmanovia, another multinational pharmaceutical company.

In the past two years, Sanofi has been actively "slimming" by selling consumer health care brands and 17 drugs in the fields of central nervous system diseases and vascular diseases. This series of "sale plans" has been advocated by Paul Hudson, the current CEO of Sanofi, since he took office. In 2019, he put forward the "play to win" plan, aiming to focus Sanofi’s business on key research and development fields such as immune inflammation, rare diseases, tumors and vaccines from 2020 to 2025.

At present, the slimming plan has not changed. As of the first half of this year, Sanofi has at least 78 clinical projects, most of which are concentrated in the above key areas. According to the semi-annual report, Sanofi’s sales in the first half of this year reached 20.187 billion euros (about 156.389 billion yuan), a year-on-year increase of 2%. Among them, the core product, that is, Duplex monoclonal antibody in the self-exemption field, sold 4.878 billion euros (about 37.77 billion yuan). Two new drugs approved last year: Enjaymo, which is used to reduce the demand for red blood cell transfusion caused by hemolysis in adults with cold agglutinin’s disease (CAD), and Xenpozyme, which is used in children and adult patients with acid sphingomyelinase deficiency (ASMD), have achieved an increase in volume, with an increase of 1800% and 750% respectively in the first half of the year. It can be seen that after getting rid of the non-main business, Sanofi has played a "home court advantage" more easily.

Novartis: Spinning off Generic Drug Subsidiary

On September 15th, Novartis announced that on October 4th, Sandoz, a subsidiary of Novartis, which specializes in generic drugs and bio-similar drugs, was officially split.

It took Novartis nearly five years to divest Sandoz. The initial split news came out in 2018, when Sandoz’s performance showed a downward trend and dragged down Novartis. Although Sandoz, Tiwa and Huizhi dominate the world’s top three in the field of generic drugs, Sandoz’s generic drugs brought Novartis only one-fifth of the total revenue in 2022, and the rest were created by innovative drugs. The data shows that in 2022, the revenue of Novartis innovative drugs was 41.296 billion US dollars, accounting for 82% of its total revenue; Sandoz’s revenue is $9.249 billion.

In order to become a truly innovative drug company, Novartis has been split up in recent years. In addition to Sandoz, Novartis also split Alcon, one of the largest ophthalmic products and equipment companies. In addition, in the field of treatment, Novartis has also focused on cardiovascular, kidney and metabolism, immunity, neuroscience and tumor from more than 10 original concerns.

At present, Novartis is moving towards the goal of being the largest innovative pharmaceutical company in the world. In the first half of this year, Novartis’s net sales were US$ 26.575 billion (about RMB 194.314 billion), a year-on-year increase of 5%; The net profit was US$ 4.611 billion (about RMB 33.715 billion), a year-on-year increase of 32%.

Immena: poor performance for "veteran"

Inmina, the leader in gene sequencing, announced on September 20th that Li Qing, the company’s global senior vice president and general manager of Greater China, had left. The day before, Waters announced the appointment of Li Qing as the company’s vice president and general manager of Greater China.

Imina is a global leader in gene sequencing and chip technology, and its product line covers scientific analysis instruments such as sequencing platforms, chip scanners and in-vitro diagnostic sequencers. But in recent years, the performance in China market is not good. In the fourth quarter of 2022, the revenue of Mina China dropped by 22%, and in the first quarter of 2023, the revenue dropped by 28% to 91 million US dollars (about 665 million yuan). According to this year’s semi-annual report, in the second quarter, Mina’s performance in China was still declining, and its revenue was US$ 115 million (about RMB 841 million), down 3% year-on-year.

In this regard, Immena explained that global inflation, exchange rate, slowing economic growth, and market competition have caused poor performance. Now that "veteran" Li Qing has gone, the challenge is still there, because it is still unknown whether Mina’s performance will pick up in the second half of the year.

GSK: R&D has been frustrated repeatedly

Recently, GSK announced that Dr. John Lepore, Senior Vice President and Director of R&D, had left the company. Dr. Kaivan Khavandi, the new R&D director who will succeed him, will lead GSK’s restructured respiratory and immunology department. On September 11th, WestlyYu, the current vice president of GSK China and head of respiratory business, was appointed as vice president and head of special medicine business, and continued to be one of the leading teams of GSK China, reporting directly to Qi Xin, general manager of GSK China. There are indications that the GSK changes not only personnel, but also internal structure and research and development direction.

In recent years, GSK has had a hard time, especially in the research and development of new drugs with high investment and high risk. In November 2022, an ADC drug under GSK was stopped by the FDA; In February of this year, the CEO of GSK announced that he would end all investment in gene therapy; In addition, GSK’s PD-1 drug Jemperli, which was acquired by acquiring Tesaro for $5.1 billion, sold only $8 million in the first half of 2022, far below GSK’s expectations.

GSK’s executive adjustment may be to change the status quo of making ends meet. GSK divides the R&D department into three groups: respiratory and immunology, vaccines and infectious diseases, and oncology, which are dedicated to initial discovery and early clinical research. GSK also said that it will not reduce investment in research and development, and will accelerate the development of products in the future.

AstraZeneca: Increase investment in China.

According to the British "Daily Mail" reported on September 10th, the CEO of AstraZeneca may leave as soon as next year. Although changes are on the way, AstraZeneca’s development in China is becoming more and more "localized". In 2023, AstraZeneca celebrated its 30th anniversary in China. Over the past 30 years, the China market has become increasingly important in AstraZeneca’s global strategic position, with R&D investment in China reaching 1.5 billion US dollars and investment exceeding 1 billion US dollars. At present, China has developed into AstraZeneca’s second largest market in the world, and is gradually changing from the original "main sales place" to "main production place" and "main creation place".

Following the formal signing of the domestic production and supply base of Budigefu inhalation aerosol with a total investment of about 450 million US dollars with Qingdao High-tech Zone on March 25th this year, AstraZeneca planned to invest another 250 million US dollars in Qingdao inhalation aerosol production and supply base project on August 14th, in order to increase the canning production capacity and build an inhalation aerosol packaging production line, and further expand the production and supply base capacity. In addition, it is reported that AstraZeneca will also set up a research and development center in Hong Kong.

Bayer and Bojian: A wave of layoffs is coming.

On September 15th, it was reported in Reuters that Bill Anderson, CEO of Bayer, was considering cutting management, and the specific plan will be put forward at the recent internal strategy meeting. On the same day, Oliver Kohlhaas, head of Bayer strategy, announced his resignation.

Although Bayer’s global spokesman declined to comment, Bayer’s layoffs have already begun. In February of this year, Bayer launched the "Resignation Option Plan" in California, USA, which laid off 55 employees who were over 55 years old and had served for 10 years. In August, BlueRock Therapeutics, a cell therapy company owned by Bayer, announced that it would lay off about 50 employees. In addition, since 2023, Bayer’s share price has only increased by 6%, far less than its peers, and Novartis’s share price has increased by 18% in the same period. It is reported that in the next few months, Bayer will formulate a more official comprehensive restructuring plan to boost the company’s share price, and many investors hope that it can split the two major departments of agriculture and medicine and go public independently.

Bayer is not the only one to reduce costs and increase efficiency. In July, Bojian, who just made a major breakthrough in the field of drugs for Alzheimer’s Harmo, announced that it would try to save $1 billion in operating expenses by 2025 by laying off 1,000 people and stopping the research and development of at least four drugs, and spend $300 million of it on the research and development of new drugs.

Survival, operational efficiency and clinical demand have always been the three driving forces for the continuous reform of domestic and foreign pharmaceutical companies. The reform and adjustment of multinational pharmaceutical companies are also inseparable from these three factors. In addition, in the face of a more complex and huge China market, it will take more effort. How innovative drugs can enter medical insurance, how to promote them after entering medical insurance, and how to compete with similar products have forced multinational pharmaceutical companies to make constant adjustments in structural changes, internal resources and key teams.

At present, the policy that has the greatest impact on the performance of pharmaceutical companies in the second half of the year is undoubtedly the medical anti-corruption action that is expected to last for one year. Tang Aijin, chief analyst of Cinda Securities Medicine, believes that medical anti-corruption will affect the sales rhythm in the short term, but it will not be broken. Strengthening the restriction and supervision of the whole industry will benefit the long-term healthy development of the industry, and pharmaceutical companies will pay more attention to R&D and innovation after the sales expenses are limited.

Camp of Wu ‘a Highway Project Department of China Hydropower Company. On January 28th, the project department was attacked by Sudanese rebels, and 29 China workers were kidnapped. Information photo This version of the picture is based on the website of China Hydropower Corporation.

Asphalt pavement construction of Sudan Wu ‘a highway. Information photo

　　29 kidnapped Sudanese workers are still under the control of anti-government forces and are in South China; The whereabouts of one abductee is unknown.

　　■ "The Chinese enterprise Sudan was attacked and more than 20 Chinese were missing" tracking.

　　Comprehensive Xinhua News Agency The Embassy of China in Sudan confirmed on the 30th that 17 China workers of China Company who were attacked a few days ago have been transferred to a safe place by Sudanese government forces.

　　In addition, 29 previously kidnapped China workers are still under the control of Sudanese rebels.

　　A total of 29 China workers were abducted.

　　A person in charge of China’s embassy in Sudan told Xinhua News Agency that China Hydropower Corporation was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau) at a highway project site in South Kordofan, Sudan, and 29 China workers were kidnapped. Other personnel in the construction site scattered and hid near the construction site in time. Sudanese government forces then found 17 China workers and moved them to a safe place.

　　At present, the Embassy of China in Sudan and other relevant departments in China are continuing to communicate with the Sudanese side and actively rescue the 29 China workers who were abducted.

　　The embassy sent a working group to assist in the rescue.

　　China’s embassy in Sudan said on the 30th that it had sent a four-member working group to help the Sudanese government rescue 29 China workers who were abducted by local rebels.

　　An embassy official said that a working group consisting of three diplomats, including the Political Counselor, and a person in charge of China Hydropower Corporation went to Bailly, the capital of North Kordofan State, to meet 17 China workers who were safely transferred by Sudanese government forces. Subsequently, the working group will participate in helping to rescue the hijacked workers in China.

　　An official of China’s embassy in Sudan said that all communications between the kidnapped China people and the outside world were cut off. South Kordofan, where the attack occurred, borders South Sudan and is one of the most rampant areas of anti-government armed activities. Anti-government forces are mainly entrenched in the Nuba Mountains in the state.

　　There are 47 China workers on the construction site.

　　On the 28th, a highway project site of China Hydropower Corporation in South Kordofan, Sudan was attacked by the anti-government armed forces "Sudan People’s Liberation Movement" (Northern Bureau).

　　At the time of the incident, there were 47 China workers in the construction site, 29 of whom were abducted by anti-government forces, and the other 18 workers scattered and hid near the construction site in time. The Sudanese government forces then found 17 China workers who were not abducted and moved them to a safe place, but the whereabouts of one China worker are still unknown, and the Sudanese government forces are continuing to search for his whereabouts.

　　An official of China’s embassy in Sudan said that 29 kidnapped China workers are still under the control of anti-government forces.

　　■ reaction

　　The Ministry of Commerce issued a security reminder.

　　The Ministry of Commerce issued a message yesterday, reminding China’s relevant enterprises and personnel in Sudan to do a good job in safety precautions, pay close attention to the changes in the local security situation and ensure the safety of life and property.

　　"There is no problem in the capital." Mr. Liu, an employee of China Hydropower Company who works in Khartoum, said that the situation in Khartoum, the capital of Sudan, is relatively safe and life has not had much impact. The Embassy and the Commercial Counsellor’s Office require Chinese companies in the Soviet Union to be vigilant and take various measures to ensure safety.

　　According to Mr. Liu, in Sudan, Chinese specially grows vegetables from China and supplies them to Chinese-funded units. South Kordofan, Sudan, which was attacked on the construction site in China, is located on the border between North and South Sudan. Usually, the living conditions of workers are quite good, and the company has uniform accommodation standards. Like Khartoum, the food we eat is also grown in Chinese and then delivered.

　　According to a senior official of a state-owned investment enterprise who once lived in Sudan, both state-owned enterprises and private enterprises in China have many projects in Sudan. In the area north of Khartoum, because of the low population density, the people are very comfortable and the social order is good, but there is always a conflict between herders and aborigines at the junction of the south and the north. According to its introduction, most of the state-owned projects are in the north, but they are gradually going to the south. The hydropower highway project in this accident belongs to the famous "Six Roads and One Bridge" project in South Kordofan, where there are many conflicts.

　　■ statement

　　"Beifangju or pressure the government by kidnapping"

　　In response to the hijacking incident, the reporter interviewed He Wenping, a researcher at the African Institute of the Chinese Academy of Social Sciences. He Wenping pointed out that this is a rare large-scale kidnapping of China workers in recent years. She thinks that the kidnapping is unlikely to be aimed at China workers, possibly for financial purposes, and it is unlikely to have much impact on China’s investment in Sudan.

　　Since the Northern Bureau has not indicated the purpose of kidnapping China workers so far, He Wenping analyzed two possibilities. First, it was politically motivated. Because of its anti-government armed nature, the Northern Bureau may have pressured the government by kidnapping China workers, so as to get the government to agree to some of their demands; The second possibility is the purpose of money, that is, kidnapping for ransom He Wenping also pointed out that because the kidnapping place is the focus of the conflict between the Northern Bureau and the government forces, it does not rule out the possibility that the Northern Bureau did not plan it, but just stole the China workers.

　　He Wenping pointed out that the hijacking incident raised a new problem for China’s overseas investment, that is, how to consider the security cost of outsourced projects, such as the construction of projects in a complicated country like Sudan, and the risk level naturally increased. He Wenping pointed out that although unstable factors increase the cost of engineering safety, certain strategies can be adopted to balance risks. For example, assess and investigate the risk areas in Africa, classify the risk levels, and observe the changes of local risk levels at any time.

　　■ progress

　　"Some robbed China workers were rescued" is not true.

　　On the 30th, members of the Sudanese delegation attending the 18th African Union Summit in Addis Ababa denied reports that 29 China workers kidnapped in Sudan had been partially rescued.

　　The member of the Sudanese delegation, who asked not to be named, said that 29 Sudanese workers kidnapped in the border area between Sudan and South Sudan are currently in South China, and the report that some of the kidnapped workers were rescued is not true. He said that the Sudanese side kept close contact with the kidnappers and would do everything possible to rescue the workers in China.

　　Earlier, foreign news reported that Sudanese government forces successfully rescued 14 China workers abducted by anti-government forces on the 30th. Our reporter connected Liu Zhenyong, spokesmen of the China Embassy in Sudan, and told reporters that the Sudanese military rescued 17 workers from China. These 17 workers were not the 29 abducted China workers, but other workers hiding near the Chinese camp. These people were not injured. For safety reasons, Liu Zhenyong said that the details of the rescue and the location of the rescued workers could not be disclosed.

　　He said that at present, the embassy is closely carrying out search and rescue work, actively contacting relevant Sudanese departments, and will disclose the progress to the outside world in a timely manner, but can not disclose specific details for the time being.

　　Armed groups promised to release China workers.

　　In the early morning of January 30th, Beijing time, Yasser arman, secretary general of Sudan People’s Liberation Movement (Northern Bureau), an anti-government armed force in Sudan, said in an interview with CNTV reporter that Sudan People’s Liberation Movement (Northern Bureau) would never oppose China and Chinese, and guarantee the safety of China workers and release them.

　　Arman also said: "We are a force for peace, stability and global coexistence. The leadership of Sudan People’s Liberation Movement (Northern Bureau) and myself — — The Secretary-General and Chairman are doing their best to get accurate information about Chinese’s detention from our troops at the front line in South Kordofan. If China citizens are with the army of the Sudan People’s Liberation Movement (Northern Bureau), please rest assured that we will ensure their safety and release them. "

　　■ The kidnapping of China workers in Sudan.

　　On October 3, 2011, a PetroChina worker was killed by unidentified gunmen in South Kordofan, Sudan, and another was injured.

　　On October 18, 2008, nine employees of PetroChina were kidnapped by local rebel militants at a construction site in southwest Sudan, five of them were killed and four were rescued.

　　On March 26th, 2004, two China workers were killed by mobs in Sudan. They were pilots of Sudan Project Department of Liaohe Oilfield Road Construction Company under China Petroleum and Natural Gas Group Corporation.

　　This version of the manuscript (except signature) is integrated with CCTV.

　　Our reporter Danielle Courbe Chu Xinyan Jin Yu Shen Yuqing and other reports.

　　 At the CCTV 3.15 party, the host provided a photo of his own identity on the spot. After about a minute, the photo changed from static to dynamic, and he could blink and smile. After that, the host opened a face recognition APP in the mobile phone, followed the steps of face-brushing login, and directly logged in successfully.

　　The host invited an audience at random and found a public selfie in the audience’s personal Weibo. After on-site technical processing, this photo was quickly generated into a 3D face model exactly like the audience. Subsequently, the host aimed at the mobile phone lens in his hand, put the audience’s 3D face model on his face and directly "changed his face", and completed the actions of blinking, turning his head, smiling and so on in turn according to the tips of in-vivo detection in the APP, and even deceived the APP and successfully completed the in-vivo detection certification.

　　Xinhua News Agency, Shanghai, March 19th (Reporter He Xinrong) With a selfie taken by an audience, the face authentication system of mobile phones was successfully cracked. Recently, the security loopholes in "brush face login" have attracted much attention in the 315 rights protection activities. However, relevant information security experts believe that compared with the security loopholes in the process of data transmission and authentication, once the biometric data in the background is stolen, it will bring greater risks to users.

　　With the continuous progress of technology, biometric authentication methods such as fingerprint recognition, iris recognition and face recognition are constantly innovating, and the traditional "user name+password" has evolved into a more advanced and three-dimensional protection system such as "user name+password+biometric+biological detection". Facing the increasingly high-tech certification technology, both people and enterprises feel that the safety factor has also improved.

　　But this is not the case. For example, although face recognition technology looks quite advanced, once criminals break the technical barrier, they may infringe on the interests of consumers by "brushing their faces" under the condition of obtaining other information of consumers.

　　After the security vulnerability of face recognition was exposed, many Internet companies issued statements at the first time, indicating that this risk had been foreseen. Yan Shuicheng, the chief scientist of 360, said that at this stage, face authentication technology can not be very mature in all occasions. In scenes involving important information such as personal privacy and property, it is recommended to enable multiple authentication methods.

　　Tan Jianfeng, president of Shanghai Information Security Industry Association, also said that in principle, all authentication is nothing more than information comparison between server and authentication. In the Internet environment, once biometric authentication is adopted, feature data will be generated. All biometric data, as long as they enter the computer, will be converted into machine codes of 0 and 1 and stored in the database.

　　"The biggest commonality of biometric authentication is uniqueness. Everyone has a unique face, fingerprint and iris. It is this uniqueness that makes people think that biometric authentication is safe. However, once the biometric database is breached, a large number of unique biometric data will be stolen, which will bring more risks than ‘ Stealing brush ’ Much more serious. This is the real way of biometric authentication ‘ Pain point ’ 。” Tan Jianfeng said.

　　In Tan Jianfeng’s view, biometric authentication technology at this stage is actually more suitable for localized applications without networking, such as access control, safes and bank vaults. Without the support of mature information security technology, Internet companies should not be eager to attract the public with such technologies with security risks as "gimmicks".

　　At the CCTV 3.15 party this year, an interactive demonstration to test the security of face recognition was extremely scary. With the help of technical experts, the host can not only make a selfie of the audience blink, but also make it a face model that can be controlled by anyone, thus breaking the face authentication.

　　What exactly is this "face change"? Qiu Xuekan, a visual analysis expert of 360 Artificial Intelligence Research Institute, explained that face recognition needs to pass two authentication points, one is face comparison, that is, to judge whether the face to be verified is the person or not, and the other is live detection, that is, to judge whether the face to be verified is real and effective. And this demonstration, in the case of clear frontal photos, mainly focuses on the second point. He said that in order to crack the face-brushing login, according to the photo of the certificate provided by the host, the on-site technicians can complete the blinking and smiling actions needed for the face-brushing login by changing the selfie from static to dynamic with the help of the key point positioning of the face and the automatic face dynamic effect technology. The cracking of live detection is to transform the randomly selected audience photos into a solid face model through 3D modeling.

　　With the deepening of live broadcast in recent years, online automobile marketing has gradually entered the "live broadcast era". As a powerful promoter of this wave, Knowing Car Emperor has become a popular platform for auto dealers to start "live broadcast selling cars". Driven by the new online business model, how to grasp the online development opportunities and achieve the growth target in the fierce competition environment is a common topic faced by automobile brands and dealers.

　　On September 23rd, the first stop of the series of activities "2021 Gravity Summit of Dealers Who Know Car Emperor" with the theme of "Building a New Store by Emperor" was held in Shanghai. The activities brought a number of industry head experts and business line leaders who know car emperor together to explore ways to break the current growth of automobile marketing online.

　　01

　　Market transformation intensifies digital marketing into a way to break the situation

　　According to the data forecast from Otis Research, the retail volume of passenger car terminals in 2021 is estimated to be 21.6 million, which is roughly the same as the sales volume in 2020, which is somewhat different from the general optimistic expectation of the industry at the beginning of the year.

Lang Xuehong, Deputy Secretary General of china automobile dealers association

　　According to Lang Xuehong, Deputy Secretary-General of china automobile dealers association, the structural shortage caused by chip shortage has a certain impact on the automobile market, but the more important and deeper reason is the insufficient support of consumption kinetic energy. Lang Xuehong suggested that under the background of the rapid growth of sales and ownership of new energy vehicles, car dealers need to change their thinking and rely on digital means to change from "people looking for cars" to "looking for someone" actively. At the same time, make good use of vertical platforms, expand online marketing channels, build digital capabilities of enterprises, and strengthen online customer collection and transformation capabilities.

Wang Sai, Digital Marketing Strategy Transformator

　　Wang Sai, a strategic transformer of digital marketing, believes that subtle changes have taken place in the user’s car purchase link, which has promoted the continuous increase in the proportion of online marketing of dealers. "Seeing (understanding), searching (attracting), entering (asking), comparing (competing for comparison), entering (entering the store), purchasing (purchasing for the first time), linking (private domain connection) and expanding (active sharing)" are brand-new. "The industry needs cognitive expansion, and car companies and dealers need to start from the details, grasp the marketing actions of each step, and build new communication capabilities represented by short videos and live broadcasts, new pioneering capabilities represented by cross-border connections and smart recommendations, and new brand capabilities represented by customer portraits." Wang Sai said.

　　02

　　Product service upgrade, selling cars and proofing "new store"

　　As of July, there are more than 23,000 4S stores that know how to sell cars and connect cars, ranking first in the industry at this stage. The effective rate of clues is as high as 52%, which is at the leading level in the industry. The car purchase rate of potential customers obtained from a large sample survey is over 47%, and the conversion efficiency is really visible. In the 2021 online sales clue market, the clue of knowing the car emperor accounted for more than 31% in the same period, which provided a strong guarantee for the growth of online marketing for dealers.

Cui Qiao, head of commercial products of commercial dealers who know Chedi.

　　"The so-called’ new store’ is essentially an extension and expansion of the traditional sales scene. On the one hand, through digital marketing means such as live broadcast, more customer acquisition scenarios are provided for dealers. On the other hand, through the binding of live broadcast and e-commerce, the extension of customer acquisition to transaction scenarios is completed. " Cui Qiao, the person in charge of commercial products of Chedi commercial dealers, said.

　　It is understood that in order to better provide high-quality services for dealer partners, in 2022, the car-selling car link will be fully upgraded: the strategic end relies on the three cores of "increasing to the supply side, increasing to the new track, and increasing efficiency to the business side", and the "new infrastructure" of dealer marketing will be built with the "1+6" advanced matrix. The product end will open up the whole line of car-selling and Tik Tok live broadcast, deeply integrating the ecology and capabilities of live broadcast+e-commerce. Utilize functions and services such as "ecological access, dual broadcast on one machine (which can be broadcast live on both sides of Tik Tok and Zhiche Di at the same time), 0-threshold e-commerce, asset precipitation of merchant’s B-side account system, full-link conversion diagnosis, and terminal after-sales income increase" to help dealers fully develop increments and create new business possibilities.

2022 understand the car and sell the car in an all-round way.

　　At the meeting, Wang Lingyun, the operation manager of Lantu Automobile Shanghai Ruihong Road Branch, shared the experience of emerging brands on how to use live broadcast to create new online stores and win transformation. According to her introduction, at the beginning of the launch, Lantu faced the embarrassment that "the wine is also afraid of the deep alley". Adhering to the attitude of "making friends with users by live broadcast", the brand chooses to cooperate with the platform of knowing the car emperor, and through live broadcast at least four times a week, the transaction will be generated within one month after the launch.

　　03

　　Gain insight into the link value and seize the growth opportunity.

　　While continuously expanding the opening of the "production end" of clues, and bringing more gains to dealers with massive real and effective clues, Knowing Car Emperor also relies on digital and intelligent means to improve the conversion efficiency of key nodes such as clue follow-up and invitation, and help dealers to improve the efficiency of the back link.

Feng Wei, the person in charge of knowing the clue operation of Chedi.

　　Feng Wei, the person in charge of knowing the clue operation of Chedi, pointed out: "In the post-link stage, there is only a single step between consumers and distributors. The essential goal of post-link marketing is to interrupt the whole purchase process from information acquisition to transaction transformation as little as possible and help distributors’ leap the last mile of the transaction."

　　Based on the strategy of improving link efficiency, Zhiche Di put forward a set of mature methodology and operation system: improve the efficiency of clue circulation through comprehensive diagnosis of link problems; After the feedback of link data, the full link conversion behavior can be better restored. Through the effective attribution of the model, the data-driven optimization of the previous delivery model can improve the conversion efficiency of users at all stages of the entire online car purchase life cycle, and help dealers achieve real transformation by outputting targeted optimization solutions and other services.

　　From content to service, Knowing Car Emperor always takes the development trend of the industry as the basis, and takes the actual needs of users and dealer partners as the guide, and constantly digs deep into the value of the platform, releasing innovative research results outward, so as to better promote the positive evolution of the industry. Gravitation Summit will continue to serve as an important window for deep communication between the platform and dealer partners, and undertake the original intention of both parties to explore industry trends and seek common long-term growth.

　　It is understood that this year’s dealer gravity summit will continue to land in Changchun, Beijing, Chengdu, Jinan, Haikou and other cities, and discuss with local dealers the new possibilities of online growth of automobile marketing.

Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.

　　　　People’s Daily Online, November 8 (Xinhua) Not long ago, Peter Ho and supermodel Lin Jiaqi co-produced underwear ads for Filipino manufacturers, and the size of that penis attracted much attention. Peter Ho was questioned for making a fake because the penis was too majestic, and it was all repaired by computer. The brokerage company emphasized that it was a real bird. He said with anger and humor, "I am a real bird." But being said that the penis is too majestic, Peter Ho has been secretly cool for a long time.

　　　　According to Taiwan Province’s "China Times" report, one of Lin Jiaqi’s white underwear bulges a lot at the third point. Ilya said that Lin Jiaqi wore a flesh-colored thong when he photographed his underwear. The photo looks very bulging, which is purely a matter of lighting and angle.

　　　　Peter Ho was so popular that this underwear ads sought his endorsement for three years in a row. The girls beside him changed from mainland supermodels Lv Yan and Qu Ying to Taiwan Province supermodel Lin Jiaqi, and his social status soared. It is known that the new advertisement has a reward of NT$ 13 million.

　　　　According to reports, Peter Ho has been the spokesperson of the underwear brand for the third year. Before that, he filmed this advertisement with Lv Yan and Qu Ying respectively, and he almost met three beautiful women, but in 2006, he was most embarrassed when he filmed with Qu Ying. He said: "We knew each other before filming, but it was the first time that we were shirtless and photographed with her in underwear, and it was also because we had some wonderful feelings with Qu Ying, and Lin Jiaqi had cooperated in the catwalk.

Editor: Wei Liangchun

　

In order to facilitate the majority of candidates to review for the exam, according to Anhui Province2021College graduates in“Three supports and one support"Announcement of Plan Recruitment and relevant regulations, this outline is specially formulated.

Anhui province2021College graduates in“Three supports and one support"It is planned to recruit written examination subjects including "Professional Ability Test" and "Comprehensive Knowledge", all of which are closed-book examinations.

First, the professional ability test

(1) Answering requirements

"Professional Ability Test" subjects are all objective questions, and the examination time is limited.90Minutes, full marks100Points, test questions are all single-choice questions.

The test stationery that candidates must carry includes pens or signature pens with black handwriting.2BPencil and eraser. Before answering questions, you must fill in your name and admission ticket number in the designated position on the test paper and answer sheet with a black pen or signature pen, and then use it.2BPencil fill in the admission ticket number at the designated position on the answer sheet. When answering, you must use2BPencil shall be filled with the options of your choice at the designated position on the answer sheet. Failure to answer in accordance with the regulations or at the designated position on the answer sheet shall be invalid. Calculators are not allowed to be used in this course.

(2) Survey contents and examples

"Professional Ability Test" mainly measures the basic quality and ability elements of applicants, including speech understanding and expression, quantitative relationship, judgment and reasoning and data analysis.

1.Speech comprehension and expressionIt mainly tests the ability of candidates to think and communicate in language and characters, and to understand and grasp the connotation of written materials quickly and accurately, including finding the main information and important details according to the materials; Correctly understand the meaning of designated words and sentences in reading materials; Summarize the center and theme of reading materials; Judge whether the newly formed sentences are consistent with the original intention of the reading materials; Reasonably infer the implied information in the reading materials according to the context; Judge the author’s attitude, intention, inclination and purpose; Choose words accurately and appropriately, etc.

　　　 exampleone：

　　　 In the classical agricultural society, people’s homesickness has little to do with the city. At that time, the homesickness was probably the vagrancy of the talent, as well as the war and the difficulty of returning to the countryside. And now, most“Nostalgia emotion"It’s from people who have lived in the city. They are worried about the city.“Is it easy to find a job or buy a house?"Wait a minute. Hometown, which used to be ready to return, is gradually disappearing in the urbanization movement. Therefore, their homesickness may not be in the same direction at all, and may even be“Chengchou".

The most appropriate item to fill in the underlined part in turn is:

　　　 APeople are living in poverty　 approve　　　　　　　　　　　　
BBe displaced　 know

　　　 CLeave one’s hometown　 identify　　　　　　　　　　　　
DHungry and cold　 cognition

(Answer:C. From the meaning of the context and the meaning of the words themselves, we can know the options.CMore appropriate.)

example2：

In ancient times, every time there was a war, craftsmen would become the object of contention between the two sides of the war. This is because craftsmen mastered the most important technology in traditional society, and they represented the most advanced social productive forces at that time. Nowadays, although modern science and technology have replaced manual skills and become the most powerful productive force in today’s era, traditional crafts can be upgraded with the help of modern science and technology and continue to serve the public.

This passage is intended to explain:

AMarriage with modern science and technology is an effective way to develop traditional crafts.

BIn any era, the first factor of social development is social productivity.

CThe progress of modern science and technology has a far-reaching impact on traditional handicrafts

DModern science and technology can solve the traditional technological problems that restrict production.

(Answer:A. From the last sentence of the article,“traditional handicrafts"with the help of“Modern science and technology"get“promote"It can be seen that marriage with modern science and technology can develop traditional crafts. Therefore,AThe choice fits the meaning of the question.)

examplethree：

“The green water is greener than the sky, and the people are talking about the bridge."The 5th world internet conference is in the Millennium Ancient Town.——Wuzhen opened and lit up again.“The light of the internet"People are looking forward to the future of a digital world here. from2014Annual4Garrive2018Annual5GTo make the digital world truly benefit mankind, only mutual trust can further build consensus in virtual cyberspace; Only by co-governance can the Internet have principles and rules, and the development of digital economy can be stronger.

The most appropriate sentence to fill in the underlined part is:

AMutual trust and common governance are the cornerstones of each other

BMutual trust and common governance are the fundamental principles.

CCo-governance is the future of mutual trust

DMutual trust is the foundation of common governance

(Answer:B.The coordinate sentence pattern in the following text“Only mutual trust……Only co-governance", emphasizing“have mutual trust”“Co-governance"At the same time, it also limits the need to fill in a parallel structure in the horizontal line, soC、DRule out first.AItem is just a simple statement to play both roles, which does not match the strong semantics of the following article. By contrast,BThe term is optimal.)

examplefour：

①This craftsman spirit is the embodiment of Confucian ethics in craftsman activities, and its skill cultivation and application, belief“Self-cultivation and self-righteousness"The code of conduct and“Practical application"The feelings of benefiting the people, in order to achieve“Moral and artistic cultivation”“Shang Qiao da shan"The highest state.

②The spirit of artisans in ancient China is“Chongde"and“Shangji", and finally move towards“Integration of Taoism and technology".

③Ancient educational thinkers in China believed that teachers’ profession and craftsman’s spirit were connected.

④Han Yu also expressed the same idea in his "Jin Xue Jie".

⑤Both China and western countries have a long history of craftsman culture and spirit, and they are a collection of spiritual character and wisdom of ancient working people.

⑥Book of rites?The Book of Learning compares the craftsman’s experience inheritance with the teacher’s teaching, and takes the craftsman’s skill inheritance as an example for teachers to learn.

Put the abovesixSentence reordering, the correct word order is:

A.⑤⑥④②③①B.③⑤②⑥④①

C.⑤②①③⑥④D.⑥④②①③⑤

(Answer:C.According to the content of each sentence and the logical order of language, the correct order can be judged as the answer.C.)

2.magnitude relationIt mainly tests the ability of candidates to understand and grasp the quantitative relationship between things and solve the problem of quantitative relationship, mainly involving the analysis, reasoning, judgment and operation of data relationship. Common questions are: numerical reasoning, mathematical operation, etc.

Numerical reasoning.Each question is given a series, but one of them is missing. Candidates are required to carefully observe the relationship between the numbers in this series, find out the arrangement law, and then choose the most suitable and reasonable one from the four alternative answers to fill in the vacancy, so as to make it conform to the arrangement law of the original series.

Example:

16184075126　　 (　 )

A．144
B. 156　　　　　　　 C.
178　　　　　　 D. 196

(Answer:D. Before givingsixItem is made by arithmetic progression:one,2,three,four,five,sixAnd second-order arithmetic progression:one,three,six,10,15,21The corresponding items are multiplied. According to this rule, the number in brackets should be7×28=196. So the correct answer isD. )

Mathematical operation.Each question is given an arithmetic formula or a paragraph expressing the quantitative relationship. Candidates are required to skillfully use basic arithmetic rules such as addition, subtraction, multiplication and division, and use other basic mathematical knowledge to calculate or deduce the results accurately and quickly.

Example:

The radius is4cmPart of the water is filled in the cylindrical container. Put three radii as follows4cmAfter the balls are put in turn, the water surface just submerges the top ball (water does not overflow). The wat level in that container before the ball is put in is:

A．2cm
B．4cm
C．6cm
D．8cm

(Answer:D. Let the required height beh, according to the meaning of the question, there are

, Seek:.Therefore, the water level in the container is8cm. )

3.Judgment reasoningIt mainly tests the examinee’s ability to analyze and reason about various things, involving the understanding, comparison, combination, deduction and induction of common sense, graphics, word concepts, things relations and written materials. Common questions are: common sense judgment, graphic reasoning, definition judgment, analogical reasoning, logical judgment, etc.

Common sense judgment.Each question has four options, requiring candidates to make the most appropriate judgment according to the meaning of the question.

Example:

The following educators and their representative works are incorrect:

AHan Yu——Teacher’s theory　　　　　　　　　　　　　　　　 BYan yuan——Stories of learning

CMencius——Persuade to learn　　　　　　　　　　　　　 DTao Xingzhi——Integration of teaching, learning and doing

(Answer:C. By carefully examining the four options, you can judge from the common sense of history and literature.A、B、DThe three options are inconsistent with the meaning of the question, so the correct answer isC. )

Graphic reasoning.One or two sets of graphs are given for each question, and candidates are required to find out the rules of graph arrangement through observation and analysis, and choose one that conforms to the rules.

　　　 Example:

(Answer:D. The first four pictures in the stem show the law that the common part is a triangle. According to this rule, the correct answer should beD. )

Define judgment.First, give a definition of a concept for each question, and then list four situations respectively, requiring candidates to choose an answer that fits or doesn’t fit the definition strictly according to the definition.

Example:

Sharing economy refers to realizing the socialization of production factors, improving the efficiency of the use of existing assets to create more value and promoting the sustainable development of social economy based on the temporary transfer of idle resources by means of the third-party platform of the network.

According to the above definition, the following economic activities do not belong to the sharing economy:

AIt is convenient and quick for Wang to book a car from a network platform to go to the airport.

BLi borrowed money from an online platform for stock trading and obtained the expected income.

CZhang buys take-away food from an online platform and enjoys delicious food at home.

DMa booked a B&B from an online platform before traveling and checked in after arriving.

(Answer:B. According to the definition given by the stem, the correct answer isB. )

Analogical reasoning.Give a group of related words, and ask candidates to find a group of words that are closest or similar in logical relationship from the alternative answers through observation and analysis.

Example:

Screw: nut

A. Water glass: thermos flask　　　　　　　　　　　　　　　　　　　　　　 BLine: button

CPlug: socket　　　　　　　　　　　　　　　　　　　　　　 DChopsticks: bowls

(Answer:C. Screws and nuts are a set of things that must be used together. OptionsCThe relationship between plug and socket is the same as that between screw and nut 2. )

Logical judgment.Give a statement for each question, which is assumed to be correct and beyond doubt. Candidates are required to choose the most appropriate answer according to this statement and use certain logical inference.

Example:

During an archaeological excavation, archaeologists found many pieces of Kui (sound) in the pre-Qin period in an ancient tomb of the Tang Dynasty.kuí) wentao film. In this regard, experts explained that due to rain erosion and other reasons, these pottery pieces in the pre-Qin period were later washed into the tombs of the Tang Dynasty.

Which of the following, if true, can best question the views of the above experts?

AMany cultural relics from the Western Han Dynasty were also found in this ancient tomb of the Tang Dynasty.

BThis ancient tomb of the Tang Dynasty is well preserved, with no signs of water leakage or collapse.

CIt was not only in the pre-Qin period that Kuiwen was used, but in the Tang Dynasty, the literati took writing Kuiwen as their ability.

DThe burial custom in the Tang Dynasty is to bury the objects that the tomb owner loved before his death with the tomb owner.

(Answer:B. In this option,“The ancient tomb is well preserved, with no signs of water leakage or collapse."Fundamentally ruled out“rain wash"Possibility, the most can question the expert’s point of view. )

4.data analysisIt mainly tests the comprehensive understanding, analysis and processing ability of candidates for various forms of text, charts and other materials. This part is usually composed of statistical charts, figures and text materials. For a piece of information, there are generallyfiveFor this question, candidates need to analyze, compare, calculate and judge according to the information provided by the materials, and choose the answer that meets the meaning of the question from the four alternative answers.

Example:

Answer the questions according to the following information:

2017yearfiveBalance sheets of China’s banking financial institutions in (domestic)

Note:oneRural financial institutions include rural commercial banks, rural cooperative banks, rural credit cooperatives and new rural financial institutions.

2Other types of financial institutions include policy banks and China Development Bank, private banks, foreign banks, non-bank financial institutions, asset management companies and postal savings banks.

threeNet assets are equal to total assets minus total liabilities.

2017yearfiveIn September, the proportion of total assets of joint-stock commercial banks in banking financial institutions was about:

A. increased2Percentage points　　　　　　　　　　 B. reduced2Percentage points

C. increased0.2Percentage points　　　　　　　 D. reduced0.2Percentage points

(Answer:D)

　

Second, comprehensive knowledge

(1) Answering requirements

"Comprehensive knowledge" subjects include objective questions and subjective questions, and the examination time limit.120Minutes, full marks100Points.

The test stationery that candidates must carry includes pens or signature pens with black handwriting.2BPencil and eraser. Before answering questions, you must fill in your name and admission ticket number in the designated position on the test paper and answer sheet with a black pen or signature pen, and then use it.2BPencil fill in the admission ticket number at the designated position on the answer sheet. When answering, the objective questions must be used2BPencil fills in the options of your choice at the designated position on the answer sheet; The subjective questions must be answered in the designated area of the answer sheet with a black pen or signature pen. Failure to answer as required is invalid. No correction fluid or tape paper shall be used in the course of answering this subject.

(2) Examination contents

It mainly tests the basic quality of candidates and the relevant knowledge and ability to carry out the work of "three supports and one support". The main contents include political theory, agricultural and rural work knowledge, current affairs politics and common sense, official document processing and writing ability.

1.Political theory

Familiar with and master Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory,“Theory of Three Represents"Important Thought, the Basic Principles and Connotation of Scientific Outlook on Development and Supreme Leader’s New Era Socialism with Chinese characteristics Thought. The focus is on the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, which mainly includes its great significance, scientific system, rich connotation, spiritual essence and practical requirements. Understand the development history of the Communist Party of China (CPC).

2.Knowledge of agricultural and rural work

(one)“agriculture"Working theory. Master the general secretary of the supreme leader about“agriculture"An important exposition of work. Familiar with the party’s rural work principles, leadership system, main tasks, team building and safeguard measures. Grasp the great significance, general goal, general policy, general requirements and institutional guarantee of implementing the rural revitalization strategy.

(2Consolidate and expand the achievements of poverty alleviation. Understand the transition period, master“Don’t pick four"Requirements.Familiar with policies and measures to prevent poverty,Master the policy of helping rural low-income population. Understand the key tasks of consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization.

(three) Accelerate agricultural modernization. Understand the food security strategy and master the measures to solve the two key problems of seeds and cultivated land. Understand the agricultural product processing industry“A batch of five"Project, construction of green agricultural products production, processing and supply base in Yangtze River Delta“158”Main contents of the action plan. Familiar with agricultural supply-side structural reform, agricultural green development, new rural industries and new formats, and the integration and development of rural primary, secondary and tertiary industries. Master the policies and measures to cultivate new agricultural business entities and professional farmers.

(four) implement rural construction actions. Grasp the requirements of rural construction planning. Understand the main contents and key projects of strengthening rural public infrastructure construction. Master the objectives and tasks of implementing the five-year action of improving rural human settlements. Understand the policies and measures to promote rural consumption.

(five) Improve the level of basic public services in rural areas. Master the main contents of improving the quality of rural education. Master the main measures to promote the construction of healthy countryside. Understand the unified basic old-age insurance system for urban and rural residents and provide equal employment services and other policies and measures. Understand the deployment requirements for improving rural public cultural services.

(six) promote the integration of urban and rural development. Understand the establishment and improvement of the system and mechanism of urban-rural integration development“Three steps"Target requirements. Master the main contents of establishing and improving the system and mechanism of urban-rural integration development. Grasp the important breakthrough point of urban-rural integration and development. Master the work measures to accelerate the integration and development of urban and rural areas within the county.

(sevenDeepen rural reform. Understand the main course of rural reform. Grasp the main line and bottom line of deepening rural reform. Grasp the rural basic management system and rural contracted land“Separation of three powers"The main content of the system. Understand the reform policy of rural homestead system. Grasp the reform of rural collective property rights system, rural areas“Three changes"Connotation and connection of reforming and developing new rural collective economy.

(eight) improve rural governance. Master the connotation of modern rural social governance system and rural governance system. Understand the main tasks of strengthening and improving rural governance. Understand the knowledge of rural party building and master the key work of strengthening the construction of rural grass-roots party organizations. Familiar with the practice of villagers’ autonomy. Master the main contents of rural construction under the rule of law and safe rural construction.

(nine) Strengthen the construction of spiritual civilization in rural areas. Grasp the basic content of socialist core valuesUnderstand the ideological and moral construction in rural areas.Main task. Familiar with mass spiritual civilization creation activities. Understand the important role of farming culture,know wellThe Key Work of Inheriting, Developing and Promoting the Excellent Traditional Culture in Rural Areas. Understand the manifestations of bad atmosphere in rural areas and master the main methods to promote rural customs.

3.Current affairs, politics and common sense

It mainly examines the candidates’ understanding and familiarity with major current events and important common sense. Specifically including2020yearonemoononeMajor events that have taken place since June, as well as common sense in politics, economy, culture, science and technology, management and humanities.

4.Official document processing and writing ability

Official document processing mainly measures the examinee’s official document processing ability, and can understand the concept, characteristics, types, formats, writing relations and rules of official documents, as well as the procedures for issuing and receiving documents, and can draft common official documents according to the requirements of answering questions.

Writing mainly tests candidates’ ability of understanding, analysis and writing expression. Candidates should have a certain ability of reading and understanding words, and be able to write articles according to the given information and requirements.

　

Practical, affordable and comfortable are the characteristics of mainstream models. Take a closer look, they are the ones who run more on the road. The configuration performance of is a point that consumers pay more attention to. The strength of the car still needs to be understood before we know, so let’s take a look.

First look at the appearance of the sports version of plug-in hybrid, and find that the sports version of plug-in hybrid front face has improved the grade of the whole vehicle and looks very comfortable. Combined with simple and generous headlights, the design is more stable and atmospheric. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4597MM*1904MM*1727MM. The car adopts avant-garde lines, and the side gives people a very fashionable feeling. With large-size thick-walled tires, the shape is quite individual. In terms of the rear end, the rear end echoes the front end, the taillights are very simple and generous, and the overall shape is still very attractive.

Sitting in the car, I found that the sports version of the plug-in hybrid interior enhanced the visual elegance and the visual effect was very good. The car looks very good outside the steering wheel, and it is made of genuine leather, which makes it look a little more clean and refreshing. Take a look at the central control, and with the 11.4-inch touch-sensitive LCD central control screen, the interior style is impressive, which is in line with the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a personalized dashboard, which looks unique. The car adopts imitation leather seats, which are wrapped in place and the overall comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, rear wiper, interior ambient light and other configurations, and the configuration performance is passable and basically satisfactory.

After reading the above description, Xiaobian will make a summary. This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.