CCTV News:With the coming of the Spring Festival holiday, many people have already set foot on the road of returning home. Who should take care of the left-behind pets in the city? In Shanghai, pet foster care service is at its peak, and some pet rooms are booked up one month in advance. In the past two days, pets are moving into new homes that have been prepared early, where they spend their Spring Festival holidays.

A reporter from a pet shop on the Bund in Shanghai saw that the "holiday room" specially provided for foster pets was ready, with a single-story standard room and two-story suites. The person in charge of the store told the reporter that the rooms for the Spring Festival holiday were fully booked as early as a month ago, and consumers sent their pets to stay in these two days.

The reporter learned that the annual Spring Festival holiday is the peak of pet foster care service. Although the overall demand has decreased compared with before the epidemic, many community stores have received many just-needed orders. A reporter from a pet hospital in Pudong New Area, Shanghai saw that the rest room originally provided for hospitalized pets had also been cleaned, disinfected and packed properly to welcome the pets in the surrounding communities.

For most consumers, pet foster care is a big expense, and the price of some luxury rooms on the market reaches 600 to 700 yuan per day. Judging from the many stores visited by reporters, the average cost of fostering pets during the Spring Festival is about 200 yuan every day, and the foster period is 7-mdash; In 10 days, some stores will ask for their own pet food, and some stores will provide value-added services such as pet photography and care modeling, and the overall cost will average several thousand yuan.

　　The shortcut key of computer desktop refresh can update the data of the page where the current page information is located. There should be many small partners who don’t know that refresh also has shortcut keys. Yesterday, I went to see it, and today, I sorted out the introduction of computer refresh shortcuts for everyone. There are more than one kind, all of which are very simple. It can be realized with a keyboard. Friends who are unclear and need it can come and learn about it.

　　Which is the shortcut key for computer refresh?

　　1. The first method is also the most commonly used and simplest method. Right click the mouse — Select "refresh".

　　2. The second method uses the mouse to directly click on the lower right corner of the computer (the small square next to the date).

　　3. The third method is to use shortcut keys to refresh, and directly press "F5" on the keyboard to refresh the desktop.

　　4. The fourth method is also a shortcut key. Press and hold the "Window key +D letter key" to refresh the desktop.

　　5. The fifth method is to right-click the "taskbar" of the computer with the mouse — Show Desktop (s).

　　All the above content is the specific content introduction of which computer refresh shortcut key is provided by IT Encyclopedia ~ I hope IT will be helpful to everyone ~ There are more exciting contents to pay attention to this site, and IT Encyclopedia thanks you for reading!

　　Editor’s note:When winter comes, many people will feel freezing, freezing their hands and feet. How can they spend a warm winter? Of course, it is a tonic! Today, People’s Health Network will discuss with you how Kan Kan uses health-preserving recipes to help him get rid of the cold and warm the winter.

　　Ginger sugar and suye drink to prevent colds

　　3 grams of ginger, 15 grams of brown sugar and 3 grams of perilla leaves are taken; Wash ginger, cut it into filaments, put it in a cup with perilla leaves, add brown sugar, brew with boiling water, cover the cup and stew for 10 minutes, and take it while it is hot, twice a day.

　　Among the prescriptions, Perilla leaves are pungent and warm, which can dispel cold, relieve muscle surface, disperse stagnant lung qi and regulate qi. It can treat wind-cold colds with aversion to cold and fever, headache and stuffy nose or cough and chest tightness, and gastrointestinal colds with nausea, vomiting, stomachache and abdominal distension. Compatibility with ginger can enhance the efficacy of relieving exterior syndrome and dispelling cold. Brown sugar is sweet and warm, which can not only warm the middle and dispel the cold, but also help the perilla leaves and ginger to spread out in the cold outside, and can also be used as a condiment to relieve the spicy and bitter taste.

　　In addition, this prescription has a certain effect on those who have nausea and vomiting during pregnancy, those who have abdominal pain and nausea after eating fish and crabs, and those who have vomiting and diarrhea due to cold in their stomachs. After suffering from heavy rain, ice and snow, cold wind and wet water, soaking a cup of ginger sugar and suye drink can also prevent colds. It should be noted that people who have internal manifestations of damp heat such as heavy fatigue, drowsiness, fullness in the chest, loss of appetite, and sticky stools should not take it.

　　Danggui Ginger Mutton Soup Warming the Middle and Tonifying the Blood

　　250g of mutton, 15g of angelica and 30g of ginger are taken; Washing mutton, cutting into pieces, blanching with boiling water, and draining; Angelica sinensis and ginger are washed with clear water respectively, and ginger is sliced; Stir-fry ginger in the pot for a while, then pour in mutton and stir-fry until the blood is dry, then put it in a casserole with Angelica sinensis, add appropriate amount of boiling water, and after boiling with high fire, use low fire for 2-3 hours and season.

　　Danggui Ginger Mutton Soup is from The Synopsis of the Golden Chamber by Zhang Zhongjing, a medical sage in the Eastern Han Dynasty. Among the prescriptions, Angelica sinensis has the functions of nourishing blood, regulating menstruation, promoting blood circulation, removing blood stasis, relieving pain, moistening intestines and relaxing bowels, which is characterized by nourishing blood and promoting blood circulation without hurting blood, and is the first essential medicine for regulating menstruation and enriching blood. Mutton is warm, warming the middle energizer, tonifying the kidney and essence, stimulating appetite and strengthening the body, dispelling cold and removing dampness, and the compatibility with Angelica sinensis enhances the power of tonifying deficiency and warming yang, which not only enriches blood but also relieves pain. Ginger is warm and scattered, which helps mutton to disperse cold and warm the stomach, and eliminates the smell of smell. The three herbs are used together, with simple composition, remarkable effect and unique flavor, and have the effects of warming the middle warmer, enriching blood, regulating menstruation and dispelling cold.

　　This prescription is especially suitable for people with physical deficiency and cold symptoms such as pale face, cold hands and feet, and long urine. It can also relieve women’s symptoms such as delayed menstruation or less menstruation, amenorrhea and dysmenorrhea, menstrual headache, restless fetal movement, postpartum abdominal pain and dizziness. It is also suitable for male impotence, cold hernia, prostatitis, prostatic hyperplasia and other diseases; Old people who are weak and have various degenerative diseases can also take it regularly. In addition, people with severe cold in the body can add more ginger; This prescription should be used with caution for people with frequent fever, sore throat and ulceration of tongue and mouth.

　　Salvia Miltiorrhiza rice wine can relieve abdominal chills.

　　Take 200g of Salvia Miltiorrhiza and 1kg of rice wine; Pulverizing Radix Salviae Miltiorrhizae, soaking in rice wine for half a month, and taking 15 ml each time in the morning and evening; Or 10 ml each time, 3 times a day, and warm the wine before meals.

　　Among the prescriptions, Salvia miltiorrhiza is bitter in taste and slightly cold in nature. It enters the liver and kidney meridians, and has the effects of promoting blood circulation, removing blood stasis, cooling blood and eliminating carbuncle, nourishing blood and calming the nerves. Modern pharmacological experiments show that Salvia miltiorrhiza can dilate coronary artery, increase coronary blood flow and slow down heart rate, which is of great benefit to senile diseases such as coronary heart disease. Rice wine is warm, which not only opens the blood vessels, but also makes the medicine stronger, and has a relieving effect on heartache and cough caused by cold phlegm. Soaking salvia miltiorrhiza in wine is especially suitable for women with blood stasis, amenorrhea, dysmenorrhea and abdominal chills, and can also be used as health wine for patients with coronary heart disease and angina pectoris. This prescription is not suitable for pregnant women.

　　Five flavors of Lycium barbarum drink should be used with caution for initial cough.

　　50g of Schisandra chinensis, 50g of Lycium barbarum and 20g of white sugar are taken; Bag fructus Schisandrae Chinensis with small gauze, cutting fructus Lycii, and put them into casserole; Add 1.5 liters of water, fry with low fire, filter out the liquid medicine, pour it into a cup, add white sugar and stir well.

　　Among the prescriptions, Schisandra chinensis is sour and sweet in taste, warm in nature, and belongs to lung, kidney and heart meridian. It has the effects of astringing lung and nourishing kidney, promoting fluid production and arresting sweating, astringing essence and stopping diarrhea, calming the heart and calming the nerves, and is often applied to lung deficiency cough, kidney deficiency and weakness, and long-term lumbago caused by deficiency of both lung and kidney and exhaustion of essence and qi. Lycium barbarum L. is sweet in taste and flat in nature, and belongs to liver, kidney and lung meridians. It can nourish liver and kidney, improve eyesight and moisten lung, and relieve cough caused by deficiency of lung and kidney yin. In Compendium of Materia Medica, white sugar is also a blind Chinese medicine, which can harmonize the middle and urgent matters, promote fluid production and moisten dryness, and is often used to treat cough due to lung deficiency and lung dryness. The combination of the three herbs can strengthen the spleen and stomach, nourish the liver and kidney, nourish the heart and blood, promote fluid production and quench thirst, and is suitable for symptoms such as fatigue, lack of blood, limp waist and knees, palpitation and insomnia caused by deficiency of five internal organs in winter.

　　It should be noted that this prescription should be used with caution for patients with initial cough and irregular stool, and patients with high blood sugar and diabetes can use less or no white sugar.

　　Black tea warms the stomach and dispels cold.

　　First of all, black tea can warm the body and resist cold. In autumn and winter, the physiological function of human body decreases, and the yang is weakened, which requires high energy and nutrition. At this time, soaking in a cup of black tea can play a role in preventing diseases. Black tea is sweet and warm, which can nourish the yang, and the soup color is scarlet, which can give people a warm feeling. Black tea is rich in protein and sugar, which can warm the abdomen and enhance the cold resistance of human body.

　　Secondly, black tea can nourish the stomach. Tea polyphenols contained in tea have astringent effect, which has a certain stimulating effect on the stomach, and it is more irritating on an empty stomach, so sometimes drinking tea on an empty stomach will make you feel uncomfortable. Drinking black tea with sugar and milk often can diminish inflammation and protect gastric mucosa, and also has certain effect on treating ulcers. However, black tea is not suitable for cold drinking, which will affect the effect of nourishing and warming the stomach, and may also reduce the nutritional content because it is left for too long.

　　Third, black tea can help digestion. Black tea can get rid of greasy, help gastrointestinal digestion, stimulate appetite, and strengthen heart function. When you feel greasy and bloated in your daily diet, drink more black tea to reduce greasy and promote digestion.

　　Fourth, black tea can prevent colds. Experiments show that black tea has strong antibacterial ability. Gargling with black tea can filter viruses to prevent colds, prevent tooth decay and food poisoning, and reduce blood sugar and hypertension.

　　Warm-up food list in winter

　　1. Mutton, beef and other foods rich in protein and iron. 30% of the energy contained in protein will be turned into heat and radiated from the body surface, while only 5%~6% of the energy contained in carbohydrates will be lost as heat, and 4%~5% of the energy contained in fat. Therefore, eating foods high in protein in winter helps the body to resist cold. It is worth noting that among foods rich in protein, red meat and animal offal are also good sources of iron. Iron participates in heme synthesis in the body, which can improve the oxygen carrying capacity of blood. People with iron deficiency will feel cold because of insufficient heat production. Need to remind everyone that the amount of meat eaten every day should not exceed 2 Liang.

　　2. Foods rich in iodine such as kelp, laver and marine fish. Thyroxine is an important hormone in the regulation of human metabolism, which affects the metabolic rate, growth and development, nerve and muscle function. It can promote the transformation of protein, carbohydrate and fat in the body into energy and resist the cold. Iodine is an important raw material for the synthesis of thyroxine. If iodine is deficient, the body’s ability to keep out the cold will be reduced. Seawater is rich in iodine, so all kinds of marine foods are good sources of iodine, such as kelp, seaweed and marine fish, which should be eaten often in winter.

　　3, fresh dates, kiwifruit and other foods rich in vitamin C. Studies have shown that taking a large amount of vitamin C can significantly reduce the rectal temperature drop caused by cold, and can alleviate the excessive stress response of adrenal gland and enhance the body’s tolerance to cold. Dark vegetables such as persimmon pepper and tomato, and fruits such as citrus, fresh dates and kiwifruit are rich in vitamin C.

　　4, coarse grains, green leafy vegetables and other foods rich in B vitamins. Most B vitamins play the role of coenzyme in the body and play an important role in carbohydrate, fat and protein metabolism, such as vitamin B1, vitamin B2, nicotinic acid and so on, which are closely related to energy metabolism. Vitamin B1 mainly exists in coarse grains such as oats, nuts, lean pork and animal viscera. Foods rich in vitamin B2 include animal liver, egg yolk, dairy products and green leafy vegetables. Foods rich in niacin include whole wheat products, brown rice, beans, sesame seeds and peanuts.

　　5. Spices such as pepper and ginger. In the cold winter, eating some spices properly can not only bring you taste enjoyment, but also help the human body resist the cold. For example, capsaicin in pepper has the potential to produce heat, which can promote blood circulation and improve cold and frostbite. Studies by the United States Department of Agriculture have found that adding cinnamon to the diet can increase the metabolic rate of the body and promote heat production; The volatile oil in ginger can accelerate blood circulation, excite nerves and make the whole body warm. Therefore, when cooking in winter, you can put more spices such as pepper, cinnamon and ginger.

　　Chinese medicine teaches you to keep warm in eight parts of your body.

　　Feet. Feet are the parts of the whole body that are most afraid of cold. "Cold feet make the whole body cold." The meridians of the kidney and spleen and stomach originate from the feet, but because the feet are farthest from the heart and the blood flows the longest, the blood supply is often insufficient. If your own heat energy is not enough, you should ask for "foreign aid". The best way is to soak your feet with hot water every day to promote blood circulation and make your whole body warm. Soak your feet for 20 minutes each time, and the water temperature is about 42℃. At the same time, you can massage Yongquan point on the sole of your foot, which plays the role of regulating viscera and dredging meridians. Shoes and socks should be warm, breathable and hygroscopic.

　　Waist. The waist is second to cold, which is the viscera of the kidney. The kidney likes warm and hates cold. Once it feels cold, it will immediately "get emotional". Men will have weak waist and knees, impotence and premature ejaculation, while women are prone to menstrual disorders and dysmenorrhea. Therefore, both men and women must wear long coats when it is cold, and don’t let the waist be bare. Usually, you can rub your waist with both hands: after rubbing your hands with each other for fever, press tightly on the waist eye (located at the 3.5-inch depression next to the spinous process of the third lumbar vertebra), once every morning and evening, 50-100 times each time, which can warm kidney yang and smooth qi and blood.

　　Head. The head is the master of the whole body, where all the yang meets and all the veins are connected. Once attacked by cold pathogens, it is easy to cause colds, rhinitis, headache, toothache, trigeminal neuralgia and so on. The head is still the least good at retaining heat. It is found that when the temperature is 15℃, the heat lost from the head accounts for 30% of the total body heat, and when the temperature is 4℃, it accounts for 60%. Therefore, the colder it is, the more you should keep your head warm. You must wear a hat when you go out in winter, preferably to cover your forehead. Don’t take off your hat immediately after sweating on your head. You should go indoors first and slowly eliminate the sweat to avoid the cold wind blowing directly. In addition, combing your hair more than 100 times every morning makes your scalp slightly hot, which is conducive to the smooth flow of blood in the head meridians, promoting the rise of Yang and keeping your blood alive.

　　Neck. The neck is the "fortress" of the human body, connecting the head with the trunk, or the main throat. It is also the only way for cardiovascular and cerebrovascular diseases, which makes its "body" particularly delicate. Once it is cold, cervical spondylosis, pharyngitis and cerebrovascular diseases will follow. It is best to wear a stand-up collar in winter, especially for the elderly. When going out, you must wear a scarf, which is good for preventing hypertension and cardiovascular disease.

　　Knee. The cold of the knee can lead to the contraction of local muscles and blood vessels in the joint, causing joint pain. The key to protect the knee joint is to keep warm and cold, wear knee pads, or choose woolen pants with thickened knees, and pay attention not to exercise too much. In addition to winter, in rainy and snowy days and summer, the knee joint should not be cold and damp.

　　ear Ears are small in size, have a large area in contact with air, and heat is easily dissipated. In addition, the ear skin is thin, and the auricle lacks the protection of subcutaneous fat, which is easy to grow chilblain. Therefore, when going out, you must "put on" warm coats, you can put on ear bags, or cover your ears with wide hats and scarves. When you enter the warm room from the outdoor, you can quickly rub your ears with your hands to make them warm up quickly. Massage and rub the auricle every morning, noon and evening for about 5-10 minutes each time.

　　Nose. The nose is often exposed. If the nasal mucosa is exposed to cold air, mucus secretion will be reduced, capillaries will become brittle, and the "screen" function of the nose will become worse, which will lead to germs entering the lungs and increase the chance of respiratory infection. Wear a cotton mask when going out, but it is best not to cover it with a scarf to prevent bacteria or fabric fibers from entering the nasal cavity. When it is cold, you can massage your nose every day. After rubbing the outside of your thumb together, massage it up and down 30 times along the bridge of your nose and nose. Doing it once before getting up early and once before going to bed at night can enhance the blood circulation of the nose and improve the cold tolerance.

　　Back. If the back is the yang in the yang, if the back is neglected to keep warm, it will be easily invaded by the evil of wind and cold, which will damage the yang of the human body and lead to the decline of immune function. It is best to wear a cotton vest or wool vest in winter. When the weather is good, don’t forget to sunbathe your back. The heat flow will make your whole body comfortable.

　　Massage acupoints to help keep your body warm.

　　1. Jianjing point

　　Massage Jianjing point can not only get blood circulation for the first time, but also make your shoulders and neck warmer, and can also help you relieve neck and shoulder pain and stiff neck.

　　The specific operation method is: the massaged person takes a sitting position, the massager stands behind him, his hands are open, his four fingers are close together, and he naturally rests on the shoulder well of the massaged person, and the four fingers and his thumb make a rhythmic grip relatively hard. The strength should not be too heavy and the time should not be too long. Especially people with hypertension or cardiovascular and cerebrovascular diseases should not overdo it.

　　2. Shenque

　　Shenque point is an important point for longevity. Before going to bed every night, we can rub our hands on the navel and press them alternately clockwise and counterclockwise until they get hot. This will make our abdomen warm, thus making our face rosy, and can also relieve abdominal pain, bowel sounds, edema and swelling, diarrhea and proctoptosis.

　　3. Ears

　　Traditional Chinese medicine believes that "the kidney opens to the ear" and massage the ears frequently in winter can not only prevent chilblain, but also contribute to the health care of the kidney and the smooth flow of qi and blood. Here are the three most commonly used methods.

　　Pull the earlobe: Rub the earlobe with your thumb and forefinger until it is hot, and then pull the earlobe down 15-20 times.

　　Lift the tip of the ear: hold the upper contour of both ears with your own hands, so as to properly lift the tip of the ear. When lifting, press and rub the tip of the ear with your thumb and forefinger, and wait until it is hot.

　　Rubbing the helix: put our thumb on the inside of the helix and the other four fingers on the outside of the helix, gently knead for 2-5 minutes, and then lift it up, as long as you feel hot.

　　4. Dazhui

　　Dazhui point is the meeting of "Sanyang" and "Du meridian", where the whole body yang meets. Massage Dazhui is equivalent to turning on the main switch of the whole body "heating".

　　The selection method of Dazhui point is: when you bow your head, the most obvious depression below the bony process behind the neck. When taking a shower at home, you can put the shower head at the back of your neck and rinse it with hot water continuously, which can make you feel warm all over in cold season. Generally, the shower time should not be too long (no more than 20 minutes). People who are weak or accompanied by cardiovascular diseases should also reduce the time as appropriate, and the water temperature should be around 40℃.

　　5. Yangchi

　　Yangchi point, as the name implies, is the place where the yang gathers, which is located at the midpoint of the wrist back striation. Stimulating Yangchi point takes a long time, and the force should be slow. Pressing and kneading with both hands alternately can relieve the symptoms of cold hands.

　　6. Laogong

　　In the palm of our hand, there is a Laogong point, which is the point where the tip of the middle finger points when one finger makes a fist. The five elements of Laogong point belong to fire, so you can do anti-clockwise massage by pressing, rubbing and other methods. Pressing each point for about 10 minutes, 2-3 times a day, can play the role of warming hands, nourishing the mind and promoting sleep.

　　7. Zusanli

　　"Lingshu" records: "If the yang is insufficient and the yin is excessive, the intestines will scream abdominal pain in the cold … … Tuned to Zusanli. " In autumn and winter, you often press Zusanli, which can replenish the middle energizer and make the lower limbs warm.

　　The acupoint selection method of Zusanli is: when the leg is bent, you can see a small bone higher than the skin on the outside of the knee joint, which is the outer knee eye. From the outer knee eye, you can find Zusanli at four horizontal fingers. When you massage, you usually use your thumb to focus on Zusanli, press it vertically, and knead it slowly. The other four fingers are clenched or opened, which plays a supporting role, so that the stimulation can fully reach the deep layer of muscle tissue and produce feelings such as acid, numbness, swelling and pain. After a few seconds, gradually relax and repeat the operation several times.

　　8. Yongquan

　　The place where many people are most afraid of the cold is their feet, which can’t be warmed by wearing cotton shoes. We also have a "heating" switch on our feet, which is Yongquan point.

　　Yongquan point is located in the center of the foot, in the front 1/3 depression of the sole, which is an important point for health preservation and disease prevention, especially suitable for the elderly with kidney deficiency, fear of cold, fatigue and listlessness. As the saying goes, "If you want the elderly to be safe, the spring will always be warm", it is suggested that you rub your feet together every day, or rub your left foot with your right hand and your right foot with your left hand. Sticking to massage can make you energetic, strengthen your physique and improve your ability to keep out the cold. (People’s Health Network is integrated from Health News, Life Times, People’s Daily Overseas Edition, Family Doctor Online, Qilu Evening News)

　 　 　 　This year, three major domestic video websites have launched a number of 12-episode short plays, which has set off a wave of short plays. Iqiyi took the opportunity to build a "Misty Theater", and launched a number of popular short plays in succession, with good results. The prevalence of short plays has enabled more audiences to devote themselves to the plot, and also made people notice the phenomenon of water flooding in long dramas. However, in view of the popularity of short plays, there are also various voices in society. Is the popularity of short plays a temporary fashion or a new change in the domestic drama market? In this regard, Sina Entertainment New Wave Forum launched a topic discussion — — Where did you win the short play that braved the wind and waves?

　 　 　 　Ying Dai, vice president of Aiqiyi and general manager of self-made drama development center, Ma Lingshan, co-founder of Wuyuan Culture and co-producer of Ten Days Game and Sisyphus, Dan Lu, co-founder of Haoji Film and producer of Silent Truth, and Qi Xi, a new generation actress who plays Sisyphus, were invited as the on-site guests of this forum. The moderator of this forum discussion is Zhang Ben, director of comprehensive content of Sina entertainment drama and director of Weibo star video.

　 　 　 　Reject plot water injection and give plot creation more possibilities.

　 　 　 　The forum activities are mainly divided into four units, which discuss the rise and characteristics of short plays, the creation and performance of short plays, the marketing and profit of short plays, and the influence and future of short plays. At the beginning of the forum, Zhang Ben, the host, introduced the popular status of short plays this year and asked Ms. Ying Dai, vice president of iQiyi, why she chose to launch short plays in batches in 2020.

　 　 　 　Ms. Ying Dai also expressed her thoughts very sincerely, saying that her team’s 12 episodes of "Crime without a Certificate" launched in 2017 had a good reputation, but because there were only 12 episodes, the drama effect was very short. Therefore, the team hoped to make the short drama works to the extreme and play a real short drama effect. Moreover, in 2018, there were quite a few good short drama scripts, which coincided with the idea of making a short drama theater by the team, and the iQiyi team officially opened the first step of the short drama theater.

　 　 　 　In response to the doubts raised by the majority of netizens: Recently, short plays are basically linked to suspense, either suspense+science fiction, suspense+society, or suspense+love. Moderator Zhang Ben also asked Ms. Dan Lu about this issue. Ms. Dan Lu said: Suspense is a main clue in any type of drama. With suspenseful clues, the plot can arouse the audience’s curiosity and the plot will be more enjoyable.

　 　 　 　In addition, the guests also discussed the correspondence between suspense types and the number of short episodes. Ying Dai pointed out: In the past, all content creators had only two directions to choose, one was a movie and the other was a long drama, but there was no intermediate product. The emergence of short plays makes the plot creation more possible and releases more story volume, which is beneficial to the appropriate story volume in the appropriate number of story sets. Qi Xi, an actress, also said that the short play avoided the prolongation of the plot, which was a good attempt for her. She also showed that in the west, many actors can vividly create a character in more than an hour when performing a drama. The production of short plays, like an extension on this basis, not only enriches the characters’ images, but also allows the characters to slowly enter the hearts of the audience.

　 　 　 　Throw away colored glasses and give the new generation of actors more opportunities to show.

　 　 　 　During the discussion of "Creation and Performance of Short Plays", how to meet the high standards of audience in details and logic of short plays has become the key for the guests to discuss. Ying Dai told the host that the creation of short plays should mainly have an innovative perspective. Through the particularly solid characters, with the help of good actors’ interpretation, the audience’s heart can be entered, and then with good team performance, the plot itself can be presented at its best. Dan Lu also made a statement: During the filming of the short play, each episode was actually at least one hour long, but in order to catch the user’s eye and ensure the appreciation of the plot, many plots were deleted, only the main plot and plot highlights were kept to avoid the plot procrastination.

　 　 　 　In addition, regarding Lu Han’s acting skills, Qi Xi also responded in this forum, saying that in the cooperation with Lu Han, he found that he is a particularly real person. If all other distractions are put aside, he is an actor who wants to be more practical in the actor and performance path and constantly prove himself. Ma Li Lingshan also added: In the first scene of the interrogation room, Xiao Lu received a lot of praise, saying that he performed a lot of layers. She also said that at the scene, Lu Han was under a lot of pressure, and Wang Qianyuan and Qi Xi would patiently tell the deer a play at the scene. According to the guidance of these professional actors, Lu Han will try his best to create a more brilliant role, and sometimes even burst into the energy of many senior actors.

　 　 　 　When talking about the production of Fog Theater, Ma Lilingshan said that there are also many places that need to be improved in the production process. Only by accumulating experience can we make the best finished product next time. At the same time, she also responded to the casting dispute between Sisyphus and The Silent Truth. She revealed that when Sisyphus’s first play came out, Lu Han was recommended to play the leading role. But in fact, many people don’t know Lu Han’s audience, and they all have certain prejudice against him. They chose Lu Han to play because they saw Lu Han’s seriousness about the performance, and hoped that through this play, the audience would get rid of the colored glasses of young actors.

　 　 　 　Qi Xi expressed her opinion on whether she would watch the drama fast-forward: if the performance rhythm of that scene was accelerated and the viewing effect would be better, she would watch it 1.5 times faster. In this way, actors can also code their lines tighter and the rhythm of the play can be more compact. She believes that sometimes, if the performance is faster, the actors are more nervous and the plot is more compact, it will really give the audience a deeper sense of substitution. In this regard, Ying Dai also said that in Sisyphus and The Silence of the Truth, the team tried to simplify the plot to avoid flooding the plot and affecting the audience’s interest in watching movies.

　 　 　 　Advertising soft implantation, opening up new entertainment marketing

　 　 　 　In Unit 3, "Marketing and Profit of Short Plays", Zhang Ben, the host, pointed out that compared with traditional long dramas, short plays will be more restricted in marketing mode or marketing cycle. How to solve this problem? Dan Lu said that the fermentation period of short drama marketing is too short, and the benefit period of large-scale publicity and marketing in the early stage is also very short. Therefore, advertising has become the main profit channel of short drama. Ying Dai added: At present, the most important thing in short plays is how to embed advertisements, and it is best to integrate advertisements into the plot, so as not to affect the audience’s emotional immersion because the advertisements are too abrupt. At the same time, she also told the audience that it is really not an era when wine is not afraid of deep alleys, and entertainment marketing is really very important. A good marketing needs teamwork to maximize communication and conduct entertainment marketing, so as to gain recognition and recognition at the user level.

　 　 　 　Ma Lilingshan also expressed great support for iQiyi’s advanced on-demand mode. Under this new business model, TV dramas have also shifted from toB to toC, which not only allows viewers to see their favorite TV dramas, but also encourages creators, and even stimulates China TV dramas to move in a better direction. Zhang Ben, the host, summed up this: short plays are generally a cycle, and the production team produces better content and attracts the investment of advertisers; The produced content is broadcast on the video platform, and the audience pays for this content after the platform is broadcast; After getting the benefits from consumers, it will attract advertisers to invest more money again and promote the further development of short plays.

　 　 　 　Inject new ideas into the industry and help the future development of TV drama market.

　 　 　 　When discussing "the influence and future of short plays", Dan Lu definitely expressed her optimism about the future development of short plays. She said: The Fog Theater is just a starting point, and there will definitely be more short plays in the future. Ma Li Lingshan also agreed, and said with emotion that the spring of short plays has really come! Iqiyi’s Misty Theater is just a good start for the development of short plays, and there will be more innovative themes. In this regard, Qi Xi also expressed her views as an actress. She indicated that in the TV drama industry, the emergence of short plays undoubtedly opened a new outlet for the creation of TV dramas. In this stall, more actors will get new creative opportunities and promote the improvement of their acting skills, which is a very good influence.

　 　 　 　Ma Li Lingshan also said: In the future, short plays are bound to be constantly innovative, not only in form, but also in seeking internal innovative expression. Ying Dai agrees with this view, and points out that in the future, short plays will be the general trend. The prevalence of short plays will give more young actors new opportunities and challenges, and also add more possibilities for the whole industry, which will make the development of TV dramas more mature.

　 　 　 　By summing up the speeches made by the above-mentioned guests with different positions, we can find that compared with the traditional long drama series, the short drama takes less time and has lower production cost, which provides a platform for more talented producers to show their talents. However, the brevity and pituity of short plays concentrate more time for the participants, which makes it easier to ensure the quality of dramas. At the same time, the popularity of short dramas has further enriched the product matrix of domestic TV dramas, provided a good reference for traditional long dramas, and contributed to the upward development of domestic TV dramas.

　 　 　 　The new wave boutique short drama forum launched by Sina Entertainment New Wave Forum aimed at the phenomenal explosion of short dramas at present reveals the attitude of contemporary young people to watch movies to a certain extent, which has played a certain role in promoting the future development of domestic TV dramas. In the future, will the domestic TV drama market be dominated by short dramas or the "Colosseum" of long dramas? We don’t know. However, from this forum, we can find that TV dramas with novel and compact plots and high-quality actors are the most popular among contemporary audiences. It is expected that in the future, there will be more fine TV dramas in the domestic TV drama market.

According to CCTV news reports, the report of the 19th National Congress of the Communist Party of China, which was released on the 18th, not only attracted widespread attention in China, but also triggered a scramble for coverage by the global media. In order to improve the quality of foreign language translation of the report and enhance the international communication effect of the conference spirit, many foreign experts from Britain, Canada, Spain and so on participated in the revision of the foreign language translation of the conference report. This is also the first time that China has invited foreign experts to participate in the translation of the report of the National Party Congress in advance since the reform and opening up.

Foreign experts participate in the translation of the report of the 19th National Congress.

In the past, these foreign experts have participated in the translation of important works of the main leaders of the party and the state, important documents of the National People’s Congress and important documents of the Central Plenary Session. Let’s meet them first.

△ Laotian translation expert Keovichith Lamngeun Rahmn Qiao Weiji

△ English translation expert Holly Snape Taoli

△ Spanish translation expert Josep-Oriol Fortuny Carreras He Liou

△ German translation expert Konrad Hartmut lunning Lu Ning

△ Fontana Rafael Rafael, a Portuguese translation expert

△ Japanese translation expert Hideyoshi Iwasaki

△ French translation expert Cantave Peggy Raphaelle Fu Peggy

△ Russian translation expert Migunova Olga Fengling

△ Arabic translation expert Mustafa Mohamed Ahmed Yahia Ye Haiya

Then, let’s learn a few more words of standard and atmospheric English with translation experts ~

(1) the new era of Socialism with Chinese characteristics.

Socialism with Chinese Characteristics for a New Era.

② Do not forget your initiative mind, so as to achieve your final goal

Never forget why you started, and your mission can be accomplished.

(3) climb high and look far, be prepared for danger in times of peace.

Aim high and look far, be alert to dangers even in times of calm.

④ Strictly manage the Party in an all-round way.

Seeing Party self-governance exercised fully and with rigor.

⑤ Insist on anti-corruption, with no forbidden zone, full coverage and zero tolerance.

No place has been out of bounds, no ground left unturned, and no tolerance shown in the fight against corruption.

⑥ Unswervingly "Fight tigers", "Pat flies" and "Hunt foxes"

We have taken firm action to “take out tigers”, “swat flies” and “hunt down foxes”.

7. Dams that don’t want to rot are being built.

Moral defenses against corruption are in the making.

He who walks a hundred miles is half ninety.

The last leg of a journey marks the halfway point.

Pet-name ruby road trip, the world for the public.

We should pursue a just cause for common good.

Attending while the iron is hot, you need to be hard.

It takes a good blacksmith to make steel.

How do foreign experts evaluate the report of the 19th National Congress?

As the "first reader" of the corresponding language, what kind of comments do foreign experts have on the report of the 19th National Congress? In the process of translation, how can they accurately express the spirit and connotation of the report of the 19th National Congress?

　　CCTV News:With the continuous improvement of agricultural mechanization in China, agricultural machinery and equipment have become the main force of agricultural production. Through a set of data, we can see how China’s agricultural machinery and tools can give full play to ensure the harvest of autumn grain and the grain return to the warehouse in the autumn harvest, autumn ploughing and autumn planting "Sanqiu" production this year.

　　According to the latest release of the Ministry of Agriculture and Rural Affairs, during the "Sanqiu" period, the whole country will invest 30 million sets of agricultural machinery for harvesting crops such as corn, rice, soybeans and cotton, sowing winter wheat and rape, returning straws from fields, subsoiling and rotary tillage, and other mechanized operation services.

　　While the total amount is guaranteed, the structure of agricultural machinery and equipment in China continues to be optimized. At present, the number of plant protection drones and the working area have ranked first in the world. Intelligent technologies such as Beidou positioning, remote monitoring, unmanned driving and precision operation are accelerated to be applied to the front line of agricultural production. This year, more than 600,000 sets of intelligent agricultural machinery equipped with Beidou navigation have been put into production in Sanqiu, and the combine harvester has been upgraded to be large-scale, intelligent and multifunctional.

　　　 1905 movie network exclusive feature On November 3rd, before the heating came, a feature film about the disaster of Mount Everest "climbed" into the mainland cinema, and a cold breath of "adding insult to injury" came on the face, and people could finally experience the taste of "ice peak exploration" on the big screen … …

　　　 Mount Everest has always been a sacred place in the minds of many young artists — — The clear sky and the snow-capped mountains filled with fairy clouds bring people unlimited space for daydreaming. For nearly a century, mountaineering enthusiasts from various countries and regions have never stopped their desire to conquer the highest peak in the world.

　　　 However, in order to step on this tallest beast, people pay a heavy price. On May 10, 1996, 12 climbers were killed, which was the worst mountain disaster in the history of Everest climbing at that time. This "Breaking Altitude" is adapted from this real event and tells the cause and effect of the mountain disaster with a very calm and restrained attitude. Let’s "enter the thin air zone" and explore the story behind this film:

Why "Everest": What should Mount Everest be called?

　　　 Viewers who have seen the poster of the international version of the film may notice that the English name of the film is "Everest" instead of "Chomolungma", while the Taiwan Province version is "Everest". So how did these names come from?

　　　 At present, it is more reliable to say that the name "Everest" originated from a surveying and mapping station of India’s Grand Triangulation Bureau in 1852. At that time, the surveyor was surprised to measure that the height of this mountain was the highest in the world and informed the director at that time. In 1865, nine years after this measurement was confirmed, the then director named the then numbered "No.15 Peak" Mount Everest after the surname of the former director Sir George Everest. This name is still deeply rooted in western countries, as evidenced by the title of this film.

　　　 Since the northern slope of Mount Everest is in Tibet and the southern slope is in Nepal, the two places have different names for this peak. The ancient and elegant name "Everest" comes from Tibetan transliteration, and its meaning has many explanations, such as "Mother of the Earth", "Water of the Virgin" and "The Third Goddess". In 1771, the Qing government officially finalized the word "Qomolangma" as a Chinese translation in the "Ganlong Neifu and Tu", which is still in use today. Since 1960, Nepalese people have called it "Sagamata", which means "Goddess of the Sky". Taiwan Province people combined the names of Tibetans and Nepalis, and came up with the name "Everest", which is a little mistaken for being associated with Christianity.

Going up the mountain is easier than going down: what is the experience of climbing Mount Everest?

　　　 People who don’t know Mount Everest may think that the process of climbing up is the most thrilling, but in fact, when the whole film "Breaking Altitude" is only halfway through, almost all the protagonists in the film have reached the top. The film spent a lot of time depicting the tension and misery of the mountaineering team when it went down the mountain, as well as the moral bottom line and family values of people exposed in this cruel life-and-death contest.

　　　 According to the survey results of China State Bureau of Surveying and Mapping in 2005, the rock face height of Mount Everest is 8844.43 meters, which is equivalent to the sailing height of a Boeing 747. As the movie said, in theory, people are "dead" at this height. Therefore, most of the time in the film, climbers are struggling with the gradual loss of physical strength, hallucinations caused by severe hypothermia and hypoxia, and obsessive-compulsive disorder. Even if you barely reach the summit, you can go down because there is no oxygen or physical strength, and accidents may happen. This mountain disaster in the film shows exactly this situation.

　　　 In addition, what the film fails to emphasize is that climbing Mount Everest is not a "feat" that can be completed in a day or two on a whim, but more like a huge, long and boring construction project. Mountaineers often need to arrive at the base camp at an altitude of 5367 meters at the foot of Mount Everest one or two months in advance to adapt to the rapid breathing, the change of pH value and the surge of red blood cells at high altitude, and at the same time, they have to do adaptive climbing between camps. At the same time, due to the changeable climate and poor living conditions of Mount Everest, symptoms such as diarrhea, vomiting and dizziness are often commonplace. For climbers with less climbing experience, the use of ice claws, ice picks, ladders and safety ropes also takes time to learn.

Next page: the exploration of Mount Everest is seriously commercialized: Mount Everest becomes a "pigsty"

　　[PConline gossip]In the first test of X470 motherboard, we mentioned that X470 motherboard will give a software AMD StoreMI technology worth 19 dollars with the board. Unfortunately, the software used by AMD at that time was not perfect, so we failed to evaluate and analyze this technology at that time. Fortunately, many problems can be solved through time. Now we finally get the supporting software of AMD StoreMI. Let’s take a look at whether this technology is a chicken rib or an artifact to enhance the user experience.

　　AMD StoreMI is a technology provided with X470 motherboard, which can be used as long as it is X470 motherboard. Its biggest function is to accelerate the traditional mechanical hard disk with slow reading and writing.

　　Everyone knows that using SSD will be fast, but the 1TB SSD that can meet the storage needs of most consumers is too expensive, so now most consumers can only choose a compromise way, that is, install the system and frequently read and write files on the SSD with small capacity, and then put large files and games on the mechanical hard disk with slow reading and writing. The advantage of this is that compared with using only mechanical hard disk, our daily application system is very responsive in web browsing, viewing desktop files, etc., and the user experience is optimized without spending too much money, but the disadvantage is that the feedback of the system is still heartbreaking when reading and writing the file game program that starts the mechanical hard disk.

　　butAMD StoreMI is to combine the HDD, SSD and part of the computer’s memory (up to 2GB of DDR4 memory) into a storage whole, and accelerate the HDD which was originally slow to read and write, so that we can fly quickly when reading and writing files on the mechanical hard disk..

　　In our traditional mode of using computers, the file storage address needs to be managed manually by our users, but when AMD StoreMI is turned on, the system intelligent learning algorithm constantly optimizes the common file locations.Migrate frequently accessed files to the storage device with the fastest reading and writing speed..

　　In fact, this function is similar to Intel’s Aoteng, which uses the devices with faster reading and writing as the cache of the devices with slower reading and writing to accelerate the devices with slower reading and writing. However, many consumers know that Aoteng has many shortcomings, such as occupying the M.2 interface and booting into the system before it can be used. So let’s take a look at whether AMD StoreMI technology has similar problems.

　　This test platform adopts the combination of the flagship of the second generation Ryzen plus ASUS ROG C7H(WI-FI) and N hard disks for emergency use.

　　The main purpose of this test is to test whether the combination of mechanical disk and solid-state hard disk has a qualitative improvement in the reading and writing performance test and actual daily use of AMD StoreMI technology. Besides, it will also test the usability of this technology and analyze its advantages and disadvantages.

　　First, we went to official website to download and install the software, and now official website has started to provide AMD StoreMI software downloads.

　　There is nothing to say about the installation process. Although it is all in English, we just need to keep clicking Next, Next and Next. Near the end of the installation process, some users may pop up a warning, which means that some components of the software need to be installed with Java 1.7 or higher. Do you need to install it? Just point it out directly.

　　After the installation, a shortcut to the software appears on the desktop. Obviously, the software has just been made, and there is no Chinese version. The dozens of pages of instructions for the software are also in English, which is really not very friendly to Chinese people. This needs to be spit out.

　　Opening AMD StoreMI software is naturally in pure English. There will be two options displayed here. The first option is for users to have a shared hard disk of ssd and hdd, one of which has a system disk installed and the other is empty. Officials suggest users to install the system in the mechanical hard disk first. The second option means to build a StoreMI system without a system, and keep the partition and data of one hard disk, but not both hard disks..The third line, that is, the second option, is applicable when the user has three hard disks and wants to integrate two hard disks other than the system installation hard disk.

　　For example, for example, my system is installed on the Galaxy Gamer 480GB, and I want to integrate Samsung 860EVO and Western Digital Blu-ray Disc through AMD StoreMI technology, so I chose the third option.

　　Then it will ask the user whether the software can divide 2GB of memory as the accelerated cache of the merged hard disk. In order to test whether AMD StoreMI technology is really useful, we can choose here.

　　We will soon see the prompt to create a new hard disk successfully.

　　At this time, we open the disk management in my computer management, and we can see that disk 0 and disk 2 have no capacity, and they are merged into a new disk 4. Let’s simply call it AMD StoreMI hard disk first. Then let’s take a look at the performance of this new disk.

　　In order to make the test results more intuitive, we also tested the reading, writing and practical application results of 860 EVO 256GB and 2TB of Western Digital Blu-ray Disc, and then we summed up the results of 860 EVO, Western Digital Blu-ray Disc and AMD StoreMI hard disk, and we can intuitively see whether this technology is useful.

AS SSD Benchmark test:

　　Test summary:AMD StoreMI technology is really a new species for storage. In the traditional hard disk reading and writing test, we can see that AMD StoreMI hard disk has abnormal results in many tests. Let’s analyze them one by one. In terms of continuous reading and writing performance, the reading performance of AMD StoreMI hard disk is surprisingly high. You can still remember that when we used AMD StoreMI to create a new hard disk, we divided 2GB of memory as the cache of the new hard disk. According to this reading speed, we guess that the software is reading the speed measured by the data in the memory at this time. In terms of read response time, the read response time of AMD StoreMI hard disk is also bizarre, which can only be understood as that it takes a lot of time for the driver to find the read data in three different storage media (memory, SSD and HDD). Other reading and writing scores are more in line with expectations, far better than HDD, but slightly worse than SSD. Of course, testing with a single software doesn’t mean anything. Let’s continue testing.

CrystalDiskMark test:

　　Test summary:Whether it is random reading or continuous reading, the performance of AMD StoreMI hard disk is still scary, but the performance of writing is not as good as that of pure SSD, and the test performance is consistent with that of AS SSD Benchmark.

DiskSpeedTest：

　　Test summary:The relative performance of the three hard disks is basically consistent with the above software, but the reading performance of AMD StoreMI hard disk is not so off the charts.It seems that the software driver is not perfect., leading to different software test results are quite different.

Anvil`s Storage Utilities test:

Western Digital Blu-ray Disc 2TB

Samsung 860 EVO 250GB

AMD StoreMI hard disk

　　Test summary: Anvil`s Storage Utilities can fully see the performance of a hard disk. The reading performance of AMD StoreMI here is still excellent, and the writing performance is slightly lower than that of Samsung 860 EVO.

　　Of course, the benchmark performance test can only reflect the theoretical performance of the hard disk, and we need to combine its performance in daily applications to draw a conclusion.

　　Test summary:In various daily applications, AMD StoreMI hard disk is slightly inferior to Samsung 86 EVO 250GB in a file decompression test, and other performances are basically the same as Samsung 860 EVO 250GB. Let’s take a look at the stability of AMD StoreMI hard disk in transmission.

　　After the test, let’s try to restore the hard disk. I have to say that this is the most troublesome part in a winter.

　　We open the software of AMD StoreMI again. At this time, only the last option, Change Settings, can be selected. Because the original screenshot can’t be found in a winter, I will use the screenshot before AMD StoreMI hard disk was created as an auxiliary explanation. Please don’t kill a winter to sacrifice to heaven.

Pretend there’s a picture here

　　At this point, we can click a Remove option, and the software will separate the two hard disks that have been fused together after clicking.And move all the data to HDD.

　　This process is very long. This operation has not been completed until the end of work one winter. After about 3 hours, we can see that Disk 0 and Disk 2 are finally back.

　　In addition, there is a quick way to remove StoreMI, that is, click Delete in Change Settings, so that the two disks will be restored to their original state at a fast speed, and of course all the data in them will be lost..

　　In fact, AMD StoreMI is a technology that combines SSD and HDD into a hybrid hard disk through software. When we write a file, the system will first write the file into SSD, and then AMD StoreMI will intelligently judge whether the file is commonly used according to user habits.Keep the commonly used files in SSD, and the infrequently used files, such as audio and video, pictures, etc., will be moved to the mechanical hard disk when the disk is idle.. AMD official data also shows that when we replace SATA SSD with NVMe SSD, AMD StoreMI’s reading and writing speed will become the same as NVMe SSD.

New AMD StoreMI hard disk

970 EVO 1TB

　　Then I tried it one winter, using Samsung 970 EVO 1TB and Western Digital Blue Disk 2TB to form a new AMD StoreMI hard disk, and the writing speed really became NVMe SSD level.

　　We can also see that the reading speed of AMD StoreMI hard disk is very off the charts in the above test, which is probably the result of using memory to accelerate the new hard disk, but this is not very obvious in the actual application test, and the game loading speed is consistent with that of pure SSD.

　　Conceptually, AMD StoreMI is a software that helps you manage disks and files intelligently.Put the commonly used software on SSD and the infrequently used software on HDD.Whether this software works or not actually depends on how intelligent it is. A smart housekeeper is a good housekeeper, and an unintelligent housekeeper is worse than nothing. This also means that this technology can be continuously improved through user feedback. Based on the above tests, in fact, the advantages and disadvantages of this technology are obvious, and we can list them separately.

　　AMD StoreMI has three advantages, the most important of which is that it can intelligently help users manage file storage addresses, which is simply the gospel of lazy cancer patients, and many inventions that promote social progress in history are invented for lazy people; The second is that after this function is turned on, when I move files on this disk, I write them into ssd first, and then move them later. Then the file transfer is carried out at the transfer speed of SSD, and on the surface, the user seems to have a large-capacity solid state. Third, compared with Intel’s Opteron, we don’t need to buy additional hardware.

　　However, the shortcomings of this technology are also obvious. If you use a relatively slag SSD and HDD to start this technology,If one day your SSD is scrapped, the data of your whole hard disk including HDD will be gone.; Finally, based on the above tests, we can find that the write performance of AMD StoreMI hard disk is slightly worse than that of the original pure SSD. No matter whether 860 EVO or 970 EVO is used, the performance of SSD will be partially lost. Finally, this technology is presented with the X470 motherboard. If you use the AMD 300 series motherboard and want to use this function, it will cost 19 dollars. At this time, consumers need to measure whether it is useful to themselves.

　　Generally speaking, this technology is a good benefit for consumers who have purchased the X470 motherboard. If you have a reliable SSD, you can actually use this technology boldly. However, if you are not a user of the X470 motherboard, I suggest that you wait and see until this technology is more perfect. After all, it doesn’t even have a Chinese version of the manual, and it is still a very initial product.

Strategic weapon for crisis management

No manager is indifferent to organizational security issues, and no manager can guarantee that his unit will not have an accident. In addition, the society has entered the era of mass communication, and media reports have almost become the primary factor in social life. Once the incident appears, it will immediately become a hot topic of media coverage. If the media concerned make a mistake, the incident will soon turn into a real crisis, social shock and the organization will suffer heavy losses.

The strategy to deal with the crisis should become an organization’s strategic reserve, just like the weapons in the arsenal. When a crisis comes, you can fight with weapons. If you don’t have weapons, you can only sharpen your guns when you get cold feet, and failure is inevitable.

In the process of dealing with the crisis, crisis experts have summed up all kinds of useful knowledge, from principles to strategies, from strategies to behaviors. You Changqiao, a famous crisis public relations expert, summed up a set of crisis management principles, which are concise and to the point, and should be an effective weapon in the crisis management arsenal of organization managers.

1S

Shoulder the matter principle of taking responsibility

Once the incident was reported, the public immediately became highly nervous and paid close attention to it. At this time, the public has four psychological characteristics:

First, I believe in media reports, but I don’t believe in the speeches of the organizations concerned, and I am emotional;

Second, it is better to believe in it than to believe in it, and to presume guilt;

Third, eager for new information, chasing new information and thinking that the new is true;

Fourth, to generalize, to doubt and deny.

Beneath this emotional state of mind, there is hidden public calm value concern. What does the public really care about?

First, the interests of the victims, and thus the interests of the public itself;

Second, who is responsible for the interests of victims and possible victims.

In the public’s state of mind and value concern, the first principle for the organization concerned to deal with the crisis is to take responsibility, regardless of whether the organization concerned is responsible or not, whether the responsibility is light or heavy. Declaring responsibility is a moral obligation that an organization, as a member of society, must fulfill, and it is also the best choice for organizations to resolve the crisis. It can effectively and quickly calm the public’s excitement, avoid the danger of further intensification of the crisis, and create a good public opinion environment for solving the crisis.

The public is undoubtedly emotional, but this does not mean that the public is indiscriminate. The words and deeds of the organization’s courage to take responsibility will produce a good response in the public mind. This response is the most valuable support for the organization to properly handle the crisis, and it is also a solid foundation for the organization and its products and services to continue to survive and develop among consumers after the crisis.

Avoiding responsibility, the organization may be destroyed by the pressure of society; Take responsibility, the organization will be praised in the crisis and turn the crisis into a turning point for development. Therefore, it can be said that the organization concerned announced to the media, the public and consumers at the first time of the incident, which is the most important choice for the organization not to be destroyed.

2S

Sincerity principle of sincere communication

When the incident comes out, no one can change it, but everyone wants to change the views of the media, the public and the victims. The key is whose method is effective.

Only sincere communication can be effective, and any insincere practice can only intensify contradictions and trigger a greater crisis. So what kind of communication is sincere communication?

First, fully spread. The organizations concerned provide all possible means of communication to the media, the public, consumers and all people who are concerned about the incident, such as press conferences, live media interviews, online interaction, hotline calls, open letters, advertisements, text messages and other means of communication to ensure the public’s right to know.

Second, take responsibility. By using such means and tools of communication, the organizations concerned are not trying to justify, argue, shirk their responsibilities, blame others, express their grievances, bow and scrape, readily agree, please the society, etc., but to declare that they will bear the necessary responsibilities for the victims. The so-called responsibility, as a responsible member of the society, is a moral commitment to the victims and the whole society after the incident, and it is the social moral obligation that the organization should fulfill. This is a belief, not a utility.

Third, it is human. The truth is undoubtedly important, but in the process of event communication, the importance of audience feeling even exceeds the event itself. If the organization concerned blindly "speaks with facts" and ignores the inner feelings of the public, the organization will still be considered "insincere".

3S

Speed first principle

In the era of mass communication, any news-worthy event will be reported immediately after the event, even at the same time, and will soon become a hot spot of media attention, triggering public shocks and forming a crisis.

Therefore, if the organization concerned cannot announce the truth of the incident to the media as soon as it happens (as far as it knows), it will lose the best fighter to control the deterioration of the situation, and it will take a hundred times of efforts to save it in the future.

From the perspective of crisis management, it is the premise of crisis management to deal with the incident immediately and correctly; It is the core of crisis management to spread the incident immediately. The content of communication should not only be correct, but also the time of communication should be "immediately".

From the perspective of communication, the first 12-24 hours after the incident is the time when the news spreads fastest and the deformation is the most serious, and it is also the time when the audience is most anxious, most eager for information and most anxious. Every move of the organization concerned has been widely reported by the media, so adopting the right means of communication to spread the right content at the first time is almost equivalent to laying the foundation for successfully handling the crisis.

Not sleeping for 24 hours is totally worth it; Otherwise, you can’t sleep for 24 months.

4S

System system operation principle

At present, crisis management systems and crisis management systems are being established in all aspects, from national to local, from public administration to specific social organizations. This is an inevitable problem with the high development and high integration of social politics, economy and cultural life, that is, how to ensure the normal operation of a huge social machine, how to rescue an accident in a certain link and make it return to normal as soon as possible.

Crisis management is to ensure that the measures taken by the organizations concerned are timely, correct, consistent and in line with long-term interests. Every large organization, especially in the pharmaceutical industry, should establish a crisis management system to ensure that once a crisis occurs, the crisis resolution procedure will be started immediately and the system will operate to resolve the crisis.

Generally speaking, the crisis management procedure includes the following elements:

First, set up a crisis management team with the participation of relevant personnel, and the senior leaders of the organization are responsible for commanding and fighting continuously;

Second, implement special control within the organization to ensure internal stability and unified external information;

Third, do a good job in crisis communication and maintain benign communication and interaction with the media and the public;

Fourth, take decisive measures to solve the problem and treat both the symptoms and the root causes.

5S

Standard authority confirmation principle

It is easy to understand that an incident was reported and triggered a crisis. No matter how the organization explained it, the media and the public would not believe it. Who would believe a person suspected of being guilty and show that he is innocent? !

Are there any problems with the products, services or other things of the organization concerned, which caused the incident? Such problems can only be concluded by the competent government departments or the third-party authoritative organizations after careful investigation and study. Therefore, after the incident, the organization concerned only needs to solve the problem in good faith and wait for the authoritative conclusion. Any self-conclusion will not help, but will also anger the victims and aggravate the crisis.(Cheng Wuzheng)

[Cheyou Headline-CheyouNo.-Automobile Intelligence] As early as the day when Xingyue L made its debut at the Shanghai Auto Show, some people predicted that it would become the "explosion" this year; Judging from the actual sales performance, Xingyue L did not disappoint.

At the beginning of the month, Geely Automobile released its sales performance in August, and the Xingyue L, which was listed on July 20th, won the sales performance of 10,036 vehicles in the first natural month. Indeed, if we look at the entire SUV market, this data is still not enough to squeeze into the top 15 of the Federation list, but as a domestic model with a price range of 130,000-180,000 yuan, it can achieve sales performance comparable to that of a compact joint venture SUV at the same level. Xingyue L is still the only one.

In fact, the new media of automobile intelligence visited the Geely 4S store and found that most of the Star Yue L was still sold by "order". For the tight mid-high models, the waiting period was even as long as one month. So, why can Xingyue L sell so well? Aside from the "online celebrity" attribute, is it worthwhile for consumers to give up the joint venture SUV and choose it instead? In a recent test drive, the author finally found the answer.

Sufficient power, intelligent configuration plus points

Regarding the design of Xingyue L, I believe everyone is already very familiar with it, so I won’t go into details here. Comparatively speaking, unlike ordinary customers’ test drive, the test drive route is nearly 300 kilometers long and lasts for about 4 hours, covering complex road conditions such as urban areas, highways, rural roads and mountain roads, which can basically simulate all car use situations encountered by car owners.

If we use one sentence to describe the performance of Xingyue L in urban areas, I believe there is nothing more appropriate than the word "easy to drive". First of all, the steering wheel of Xingyue L is very light. For example, in the case of reversing at a low speed and frequent steering, it will not drag its feet at all, and even female car owners with relatively small strength can easily control it. In addition, when passing through a narrow road at low speed, the 360-degree panoramic image+transparent chassis function can be awakened, avoiding the collision of vehicles and driving more confidently.

Of course, if the stop-and-go in the urban area can only be regarded as a "side dish", the high-speed road conditions can be said to be a big test for a car. As far as the actual driving experience is concerned, even if the speed rises to 100km/h, the chassis of Xingyue L is still very solid. Even when passing through the deceleration device, the vehicle has no unnecessary bounce, and the comfort is absolutely remarkable. Unexpectedly, although the Star Yue L uses Goodyear tires that are biased towards sports properties, there is no obvious tire noise during high-speed driving, which shows that its sound insulation measures are still excellent.

In the face of a 100-kilometer-long high-speed section, of course, the blessing of intelligent assisted driving system is indispensable. The way to activate the Star Cross L assisted driving is very simple. Just turn on the assisted driving function in advance and press the "Constant Speed Cruise" button in the upper left corner of the steering wheel during driving, and the vehicle can enter the adaptive cruising state. At this point, the system can take the initiative to take over the vehicle and slow down when encountering obstacles or the speed limit is reduced, which can not only reduce driving fatigue, but also avoid speeding, which can be said to be the "gospel" for long-distance drivers.

In addition, the test drive route also includes a section of township road surface, which is rugged and even contains some gravel roads. However, this test drive is a 2.0T+8AT+ four-wheel-drive Xingyue L-top model. In the face of this road condition, it is natural that the stable and solid power output makes running a "bad road" a pleasure.

Finally, it is the highlight of the test drive process. After entering the mountainous area, vehicles will face many "stuck bends", and sharp turns and large-angle slopes will not only test the driving level, but also challenge the vehicle’s power system. Fortunately, Xingyue L’s 2.0T high-power engine has 238Ps horsepower and 350N·m torque, and its output power and response speed are excellent. In the words of friends, "Although most compact SUVs can drive up mountains, Xingyue L will obviously be more’ calm’".

Full of luxury, feel the leap.

For most families in China, which car to buy in the end is not a "one-person decision". Besides taking care of the driver’s feelings, the opinions of family members are also very important. In the process of test ride, the performance of Xingyue L is absolutely worthy of the word "excellent".

It is true that the interior of most joint venture compact SUVs has got rid of the criticism of "hard plastic", and the soft package on the center console and door armrest has improved the sense of grade. However, the interior of Xingyue L can be described as "luxury". The center console and the inner roof are made of a large number of suede materials, which makes the interior more warm. The leather package with stitching on the door and the wooden decorative board will also look more designed and give people a pleasing feeling.

Under normal circumstances, the co-pilot is the exclusive seat of the family "hostess", and Xingyue L is not stingy in configuration. There is a 12.3-inch screen in front of the co-pilot, which supports the manipulation of multimedia to play music and videos, making long-distance travel more fun; In addition, the (top) co-pilot seat also has the function of seat heating and ventilation, and supports six-way adjustment, so that passengers can find a more comfortable sitting position.

As for the size, the length, width and height of Xingyue L reach 4770/1895/1689(mm) respectively, and the wheelbase is 2845 mm. Although it is a compact SUV, its space strength can be comparable to that of a medium-sized joint venture SUV. In addition to the luggage of a group of four people can be easily loaded in the trunk, the "Erlang legs" can be easily tilted in the back row, which is completely out of the spatial level impression of the "compact SUV" in the impression.

It is not difficult to find that the "top match" of Xingyue L is only the "entry level" price level of the joint venture compact SUV, which brings the performance strength comparable to that of the joint venture medium-sized SUV, so it is not difficult to understand why it can sell so well.

tagOnce, some people compared French cars to "sweet dumplings", meaning "all the good things are in them". In my opinion, today’s Xingyue L is more like a "zongzi". Under the glamorous appearance, it still retains a "heart" full of sincerity. Therefore, although the Star Yue L is not as good as the joint venture model at the same level in terms of brand premium ability, I believe that anyone who has tried the Star Yue L will vote with their wallets. (Text/Cheyou car information)