I heard that you don’t look at the nutrient list when you buy food? It is necessary to popularize science!

The third week of May is National Nutrition Week.

This year’s theme is "How to cook, how to choose and how to read labels"

Learn to read nutrition labels

Do on-demand meal preparation and nutrition catering.

Koppjun believes that

This is a compulsory course for everyone.

So, how do we read food labels?

Make a reasonable meal plan?

The higher the ranking of ingredients, the more content.

It is stipulated in our country that all prepackaged foods must be printed with nutrition labels on the outer packaging, including ingredient list, nutrition ingredient list, nutrition claim, etc. Otherwise, it is an illegal product.

Just know one key point about the ingredient list: the higher the content, the higher the ranking.

Therefore, no matter how extravagant the advertisement is, you can understand it at first glance.

For example, if you buy dried fruit, if white sugar is at the top of the ingredient list, or if there is edible salt and oil, it is not recommended to give it to children, which will easily lead to excessive sugar and sodium in one day.

In addition, we need to pay attention to the food additives in the ingredient list.

The purpose of food additives is to meet the needs of color, fragrance, seasoning, preservation, preservation and processing technology.

The following ham sausage and instant noodles cover almost all additives.

Image source: Weibo

Slide up and down

↓ View food additives for various purposes ↓

● Color matching-colorant, color fixative and bleach.

● Flavoring-edible essence

● Seasoning-salt, flavor enhancer, sweetener, sour agent, salty agent and umami agent.

● Anticorrosion-preservatives and antioxidants

● Preservation-antioxidant

● Processing technology needs-thickener, emulsifier, etc.

● Nutritional fortification-nutritional fortifier

To sum up, the conclusion can be drawn from the ingredient list is that materials are the best for food, and the shorter the ingredient list, the better.

Understand the nutrient composition table

There are usually three main contents in the nutrient composition table. From left to right, the names of the nutrients, the contents of the nutrients and the nutrient reference values (NRV%) are listed.

The contents that must be marked in the nutrient composition table are:

01

Nutrients that need to be listed:

China adopts the "1+4" model, that is, energy+four core nutrients (protein, fat, carbohydrate and sodium). Except for some exempted foods, all nutritional ingredients must have these five ingredients on the list.

In addition, when there are raw materials (hydrogenated and/or partially hydrogenated vegetable oil, non-dairy creamer, etc.) that may contain trans fatty acids in the ingredient list, it must be marked.

Merchants can also selectively add some nutrients. For example, dairy products usually add "calcium" and coarse grain products often add "cellulose".

Examples of nutritional components of basic models in GB 28050-2011

02

Specific values corresponding to five items:

Generally speaking, how much is contained in "every 100g", drinks are used in "every 100ml", and many snacks with high energy will be used in "each serving" or "each package".

03

Nutrient reference values percentage (NRV%):

The country has a recommended daily intake value for ordinary adults for each nutrient, and the latter percentage value represents how much share you used today when you ate 100g/ml of this food.

After learning the above "basic knowledge"

It helps to know yourself.

How many calories have you eaten?

How do you know what you eat?

How much heat is there?

According to the national standard, the content in the table of nutrients is per 100ml, or per 100g, or in a serving of food.

net content

If it is 100g or 100ml, it needs to be combined with the "net content".

For example, the net content of a bottle of beverage is 500ml, and the energy value in the nutrition table is 190 kilojoules per 100ml, so the energy of the whole bottle of beverage is 190×5=950 kilojoules.

a part; a portion; a share

According to the "one copy", the specific amount of "one copy" will be written.

For example, if a packet of instant coffee powder is 15g, its nutrient content table may be "one serving (15g)", so you can look at it directly without counting.

convert

In addition, the energy unit of food labels is kilojoules (KJ), which is an internationally used unit for labeling calories, but the calories we normally say are kilocalories (Kcal), which are also called calories and calories. The conversion relationship between them is as follows:

1kcal=4.184kJ

Calculate daily requirements according to NRV

As we said earlier, NRV% is the content that must be marked in the nutrient composition table. NRV is short for Nutrition Reference Values, which is translated into Chinese as Nutrient Reference Values.

Nutrient reference values refers to the amount of certain nutrients that ordinary people should eat every day under normal circumstances.

The NRV value of each nutrient is given in the national standard General Rules for Nutrition Labeling in prepackaged foods (GB 28050-2011):

Understand what NRV is, add a percent sign and write it as "NRV%" or "nutrient reference values%", which means that the actual content of a nutrient in this food accounts for the proportion of its NRV.

It is difficult for ordinary consumers to see the level of a certain nutrient in food from the digital surface. For example, the fat content in a nut nutrient composition table below is 53.2g/100g, and consumers can’t know whether the "53.2 g" here is high or low, but it is easy to understand if it is expressed by NRV%. Eating 100 grams of this food can probably meet 89% of the fat I need in a day, and other foods with more fat should be eaten less!

NRV%= content ÷NRV×100%

The above picture shows the nutritional composition table of a dairy product. We can see that every 100ml of dairy product contains 110mg of calcium, and nutritionists suggest that adults consume 800mg of calcium every day, and 110÷800×100%=13.75% (about 14% in the composition table), which is the meaning of our NRV%.

If the whole box of milk has 250 ml, when you finish it, you have completed 34.4% of today’s calcium intake task.

Friends who have special needs for food, such as gaining muscle, losing weight and controlling salt, need to pay special attention to NRV%. Through these values, calculate your daily intake.

How’s it going?

Want to achieve "can cook and choose, can read the label"

Isn’t it that difficult?

Congratulations!

Understand ingredient list, nutrient composition list, NRV%

Next time I go shopping in the supermarket

You can compare and choose ~

Recommended video today

Body shaping clothes = slimming clothes?

Can you really slim your waist and burn fat?

Many women are keen on wearing corsets.

Can a corset really slim the waist and burn fat?

Actually, it can’t!

After taking off the corset,

Not only will the figure not look good.

It will become loose!

Poke the video together to see the details ~

Popular reading

(Click on the picture to read)

Original title: "I heard that you buy food without looking at the nutrient list? It is necessary to popularize science! 》

Read the original text

Cole and the Development of Sino-German Relations

Former German Chancellor helmut kohl (1930-2017). Oriental IC data map

On June 16, 2017, former German Chancellor Helmut Kohl passed away at the age of 87. Cole was born into a Catholic family in ludwigshafen, Germany on April 3, 1930. From 1982 to 1998, he served as the Prime Minister of the Federal Republic of Germany and the unified Germany, witnessing the unification of the two Germans.

Cole visited China four times during his tenure as Prime Minister, which made positive contributions to the development of Sino-German relations. He was called "an active promoter of Sino-German relations and an old friend of the German people" by German leaders. In fact, as early as 1974, before China’s reform and opening up, Kohl visited China and became one of the earliest politicians in the Federal Republic of Germany to visit China. This paper focuses on reviewing Kohl’s outstanding contribution to the development of Sino-German relations, so as to cherish the memory of this great politician.

First, Cole’s first trip to China

In 1972, China established diplomatic relations with the Federal Republic of Germany, but for a long time after that, the ruling Social Democratic Party (SPD) government still regarded the Soviet Union as the focus in its New Oriental policy, unwilling to offend the Soviet Union by developing diplomatic relations with China. Therefore, the Federal German government’s political contacts with China are very cold. "Doing (economic) business with Beijing and talking about detente with Moscow" has become an important feature of the Federal German government’s policy towards China and the Soviet Union, two eastern powers.

In contrast, Cole’s Christian Democratic Union (CDU) not only played an important role in the process of establishing diplomatic relations between China and the Federal Republic of Germany, but also became the main political force of the Federal Republic of Germany to promote the development of bilateral relations between the two countries after the establishment of diplomatic relations. In 1971, the visit of CDU party member and former Federal German Foreign Minister Gerhard Schr?der (1910-1989) to China became a prelude to the establishment of diplomatic relations between the two countries. Franz Josef Strauss (1915-1988), the leader of Christian Social Union (CSU), the sister party of CDU in the Bundestag, also visited China many times and held talks with Mao Zedong.

Before Cole’s first visit to China in September, 1974, Willy Brandt (1913-1992) had resigned as prime minister, and the Social Democratic Party began to make adjustments to its China policy. The CDU still held the initiative in its China policy. Cole, who has become the chairman of the CDU and the governor of rheinland-pfalz, held talks with Deng Xiaoping, then the deputy prime minister of the State Council, and established a personal friendly relationship with Deng Xiaoping. This visit to China has deepened his understanding of China, and he thinks: "As a potential superpower, China plays a decisive role in international politics. China’s support for Western European Union and German reunification is very important. "

Second, promote the development of Sino-German relations in the 1980s

In 1982, the Social Democratic Party government, which had been in power for more than ten years, went out of office, and the CDU regained the position of Chancellor of the Federal Republic of Germany. Chancellor of the Federal Republic of Germany also changed from Helmut Schmidt (1918-2015) to Kohl. The relationship between China and the Federal Republic of Germany has ushered in a more rapid development.

In October 1984, Cole visited China for the first time as Prime Minister. According to the Germans at this time, a "revolution" is taking place in China, and Deng Xiaoping is regarded as the leader of this revolution. The Federal German reporter who visited China with Cole at the same time believed that the Chinese side showed a brand-new external appearance in the reception process, "from exporting revolutionary ideology to praising the market economy". During his current visit to China, Cole’s conversation with Deng Xiaoping, who is leading China’s reform and opening up, is also more relaxed than it was 10 years ago. The two sides not only talked about state affairs, but also had a relaxed exchange on issues such as height and longevity. In order to show respect for this guest and attach importance to the technology of the Federal Republic of Germany, Deng Xiaoping even said modestly to Cole that it will take China another 50 years to catch up with the economic level of the Federal Republic of Germany.

Cole told the Bundestag after returning home that China and the Federal Republic of Germany have a lot in common on issues such as safeguarding world peace, European union and dealing with national division. In a government statement on October 18th, 1984, he emphasized China’s important position in world politics as the world’s most populous country, a nuclear power and a permanent member of the UN Security Council, and pointed out that "China’s opening to the world and its modernization process will not be reversed".

Cole’s trip has also greatly promoted the economic, trade and cultural exchanges between the two countries. More than 20 people from the industrial and commercial circles of the Federal Republic of Germany came to China to discuss with the Chinese side such issues as nuclear power plants, television satellites and Sino-German joint-venture automobile enterprises. During his current visit to China, Cole personally witnessed the signing ceremony of Shanghai Volkswagen Co., Ltd., a joint venture between the two countries and one of the models of Sino-foreign joint ventures. Tongji University, also located in Shanghai, has a long history with Germany and was once the focus of Germany’s cultural policy toward China. During Cole’s first visit to China, he visited Tongji University on October 13th, which was the first visit to Tongji University by the Federal Chancellor after the founding of New China. During his visit to Tongji University, Cole pointed out that he hoped Tongji University students would become a bridge between the two countries. By 1987, the number of China students studying and studying in the Federal Republic of Germany had reached 2,150, which was the largest among China students in western European countries.

The closer relationship between China and the Federal Republic of Germany indirectly urges the Democratic Republic of Germany, another country of the German nation, to accelerate the normalization of relations with China. Since 1960, the relationship between China and the GDR once deteriorated to the brink of breaking off diplomatic relations. After 1976, the GDR observed the political and economic situation in China for a long time, and became the first country in the Soviet-East camp to normalize relations with China before the Soviet Union. It regards China not only as a force that can be used in diplomacy and international politics, but also as an economic partner with great potential. Cole’s visit to China put great pressure on the top political leaders of GDR. Erich Honecker (1912-1994), the leader of the GDR, pointed out that the cooperation between China and the Federal Republic of Germany and other western countries "will only benefit the reactionary forces of international imperialism" and lead to "Beijing’s hostility to socialist countries", and the GDR urgently needs to normalize relations with China.        

Against this background, in October 1986, two years after Cole’s visit to China, honecker, the first figure in the GDR, finally successfully completed his planned visit to China for many years. The normalization of the relationship between China and the GDR means that the relationship between China and the two Germans has begun to emerge from the shadow of the Cold War.

When Cole came to China again as Prime Minister in July 1987, he was called "an old friend of the people of China" by China leaders at that time. In fact, before his visit to China, both the political and economic circles of the Federal Republic of Germany were uncertain about the domestic situation and future development of China at that time. When meeting with Cole, Deng Xiaoping, then director of the Central Committee of the Communist Party of China Advisory Committee, said that China’s reform and opening-up process will continue, and there are no contradictions and disputes between China and the Federal Republic of Germany. Therefore, long-term cooperation between the two countries is entirely possible. Cole said, "China’s great development can be seen everywhere", "China is constantly fighting against backwardness and complacency with vigorous energy".

At this time, the economic and trade relations between the two countries continued to develop rapidly, and the trade volume between the two sides reached 8.9 billion marks. The Federal Republic of Germany has become the fourth largest trading partner of China after Hong Kong, China, Japan and the United States. However, due to the lack of foreign exchange and huge trade deficit in China at that time, the export of the Federal Republic of Germany to China was greatly restricted, making it difficult to further expand and many large-scale projects were difficult to carry out. To this end, the Federal Republic of Germany has increased its efforts to provide government loans to China in order to promote the growth of exports to China. A representative project is the Metro Line 1 built for Shanghai by the Federal Government of Germany. On the condition of government loans, the Federal Republic of Germany also exported its trains and electric equipment to China.

Cole’s trip is also trying to solve the problem that the Federal Republic of Germany has less investment in China. At that time, among the 3,000 Sino-foreign joint ventures in China, there were only 19 joint ventures between China and the Federal Republic of Germany. During this trip, Kohl reached an agreement with Chinese leaders that the two sides will set up a special expert group to discuss the investment of Federal German enterprises in China every year.

Thanks to the joint efforts of senior leaders of both sides, throughout the 1980s, China and the Federal Republic of Germany exchanged more than 20 visits of officials at the level of deputy minister or above each year. During these mutual visits, the issue of economic and trade cooperation has become the central topic of both sides. Trade between the two countries also increased rapidly from $3.141 billion in 1985 to $4.918 billion in 1988. The advanced scientific and technological experience, products and strong financial strength of the Federal Republic of Germany have greatly helped China’s reform and opening up.

Third, respond to the crisis of Sino-German relations

Cole’s other great contribution to Sino-German relations was to maintain bilateral relations in the crisis of 1989, so that they did not fall into further deterioration.

In 1989, the international situation was in a period of intense turmoil and transition, and both China and the Federal Republic of Germany were faced with great challenges. The collapse of socialism in the Democratic Republic of Germany and the wave of reunification of the two Germans have made the (federal) German society more tough on the ideological issue of China, which is also a socialist country. After the political turmoil in China in June 1989, the Bundestag immediately announced sanctions against China. These sanctions mainly include suspending high-level political exchanges, re-examining cooperation projects between the two countries, no longer providing loans and stopping development assistance to China. The deterioration of bilateral political relations between the two countries has directly led to a sharp decline in trade, scientific and cultural exchanges between the two countries. The relationship between China and the Federal Republic of Germany is in the biggest crisis since the establishment of diplomatic relations.

The economic circles of the Federal Republic of Germany expressed their worries and dissatisfaction with the economic sanctions against China. As Heinrich Weiss, who was the chairman of the China Working Group of the Asia-Pacific Committee of the (Federal) German economic circles from 1982 to 1997, said, the punitive measures taken by the government for too long at that time not only caused short-term trade losses, but also damaged the priority position of the Federal Republic of Germany in trade with China. However, despite domestic sanctions, Federal German enterprises continue to develop relations with China. Volkswagen announced in July 1989 that it would expand the production of Shanghai Volkswagen. At the end of November 1990, Volkswagen and Changchun FAW agreed to establish a joint venture to produce Audi cars.

We now know that it was the Parliament of the Federal Republic of Germany and the Social Democratic Party that actively encouraged sanctions against China at that time. In contrast, the Federal Government of Germany led by Cole tried to maintain the relations between the two countries in a difficult situation. Regarding the domestic situation in China, the basic judgment of the Federal German government is that "it is in China’s actual interests to continue reform and opening up, while the continued tough sanctions imposed on China by the outside world are not conducive to this development". Therefore, "the existing development assistance projects guaranteed by contracts should continue". A document issued by the Federal Ministry of Foreign Affairs of Germany on June 9, 1989 not only holds that the government should resist sanctions such as stopping development assistance and recalling its ambassador to China, but also points out that "we can only influence China if we maintain relations with it" and that "continuing to isolate China will destroy the international balance of power, which is not in our interest".

On August 15th, the document of the Foreign Ministry of the Federal Republic of Germany pointed out that the continued sanctions imposed by the Federal Republic of Germany and the West on China may bring China and the Soviet Union closer together politically and economically, thus changing the balance of international political power, which is unfavorable to the Federal Republic of Germany. The goal of the Federal Republic of Germany’s China policy is to prevent China from falling into international isolation and readjusting the policy of reform and opening up. Therefore, "the Federal Republic of Germany will resume high-level exchanges with China step by step".

In practice, the Federal German government not only rejected the Social Democratic Party’s request to temporarily close the Goethe Institute in Beijing (established in 1988) and stop scientific and technological cooperation with China, thus maintaining the cultural relations between the two countries, but also tried to maintain the cooperation projects between the two countries, including the Shanghai subway aided by the Federal Republic of Germany. In late May 1991, before the Bundestag officially lifted the sanctions against China, the unified German Foreign Ministry resumed political consultations with China. The State Secretary of the German Ministry of Economy and the Minister of Economy also visited China successively. During this period, most of the high-ranking German politicians who visited China came from the German government or members of the Union Party in the parliament (such as Hans Klein, deputy speaker of the Bundestag who visited China at the end of January 1992).

We now know that all measures aimed at maintaining China’s relations with the Federal Republic of Germany at that time and normalizing relations with China were "jointly carried out by the (Federal) German government and its Foreign Ministry". Cole, as the then prime minister of the government, undoubtedly played a key role in maintaining the relations between the two countries during the crisis in 1989, which eventually prompted the Bundestag to cancel the economic cooperation and export restrictions to China and provide development assistance to China again. At the end of October 1992, German Foreign Minister kinkel (1936-) visited China, which normalized Sino-German relations.

IV. Visit to China under the New Asia Policy Background

In October 1990, Germany was reunified. For reunified Germany, the Asia-Pacific region is an attractive but underinvested region. The temporary difficulties in German economy after reunification and the new situation in German diplomacy after reunification make it urgent for Germany to strengthen cooperation with China. It coincides with the 14th National Congress of the Communist Party of China held in October 1992, and the goal of economic reform is to establish a socialist market economic system. The 14th National Congress pointed out that whether China can accelerate its economic development is not only a major economic issue, but also a major political issue. In this case, China urgently needs investment from Germany and the resumption of Sino-German trade.

Compared with the United States, Germany’s economic and trade activities in the Asia-Pacific region are obviously insufficient. Winston Lord (1937-), then Assistant Secretary of State of the United States, once said: "No other region in the world is more important to the United States today than the Asia-Pacific." More than 20% of American foreign investment is in Asia. However, Germany’s investment in Asian countries is less than 5% of its total foreign investment.

In February and March of 1993, Cole visited India, Singapore, Indonesia, Japan and South Korea. This visit made him deeply shocked by the vigorous development of Asian economy. Immediately after his return to China, he said that Asian affairs were the "priority" for Germany. During the talks with cabinet ministers, Kohl put forward a plan for Germany’s new Asian policy, which was approved at the cabinet meeting at the end of September. This document points out that Germany needs a "more active Asian policy", which will "guarantee Germany’s future".

Cole believes that Asia will become the most important continent in the 21st century. Strengthening economic ties with the fastest growing regions in the world is the central point of Germany’s Asian policy. In foreign affairs and foreign economic activities, Germany gives priority to Asia and Asia-Pacific countries, but no country in Asia is experiencing rapid economic development like China. He regards China as a country with global significance, and strengthening economic and trade exchanges with China is one of the focuses of this new Asian policy.

Cole’s visit to China in November 1993 was launched under this background. This is also the first time that German top leaders have visited China since reunification. Cole not only talked with the new leadership of China, but also successfully signed an economic cooperation contract of $2.927 billion. Through this visit to China, the relationship between Germany and China has accelerated.

By the time he visited China for the last time as German Chancellor in November, 1995, Sino-German relations, especially bilateral economic and trade relations, had grown. According to statistics, in 1997, Sino-German trade volume reached US$ 12.67 billion, accounting for one third of China-EU trade at that time. In 1996, a total of 963 German enterprises invested in China, with investment agreements amounting to more than US$ 8 billion, distributed in 1,886 projects. By 1998, China had imported 2,951 technology contracts from Germany, amounting to US$ 14.46 billion, second only to China’s technology imports from the United States. By the turn of the century, Germany has become the European country with the largest technology transfer to China.

Fifth, the aftertaste of Cole’s China policy

As a CDU politician, Cole has always viewed the relationship between the two countries from the realistic perspective of international balance of power since his first visit to China.. He has long regarded China as an important force that Germany can rely on on on the world stage, believed in the important role of China’s reform and opening up to Germany and the world, and tried to promote the development of bilateral relations by developing economic and trade relations.Most of Cole’s many visits to China during his tenure as Prime Minister also focused on economic and trade themes. This became an important tradition of Germany’s China policy, which was inherited by the later German political leaders..

Judging from the tradition of German foreign policy, Kohl’s insistence on maintaining and developing contacts with Chinese high-level officials in the crisis of relations between China and (the Federal Republic of) Germany is actually the embodiment of Germany’s strategy of "promoting evolution through proximity" to countries in the Soviet Union and East Europe. Of course, the result of foreign policy is often more complicated than the designer of the policy thinks. The relationship between the two countries that emerged from the crisis has gradually developed and expanded in recent years. The deepening and further development of economic and trade exchanges between the two countries has promoted the further development and consolidation of bilateral relations in humanities, science and technology, society and especially important political and diplomatic fields. In 2014, the Sino-German Cooperation Action Program jointly issued by the Chinese and German governments pointed out that "Sino-German economic and trade relations are the core component of bilateral relations".

At present, Germany is China’s largest trading partner in the EU, and China has become Germany’s largest trading partner in the world (in 2016). On the basis of strengthening economic and trade exchanges, China and Germany have gradually established close interdependence. The exchanges between the two countries not only enabled the Federal Republic of Germany to "further enter the stage of world politics", but also provided a model for cooperation between countries with different systems.

See 2024 | Peng Jianzhen, President of China Chain Store & Franchise Association: Strengthen scientific decision-making and the construction of modern enterprise system.

[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.

Review of Highlights of Director Villeneuve’s China Tour in Dune 2.


1905 movie network news Hollywood sci-fi movies based on Frank Herbert’s famous sci-fi novels are being released in major theaters all over the country. At present, the box office in the mainland has broken 243 million and is gradually rising. The global box office is close to 400 million US dollars. Since its release, word-of-mouth and topics have been "bombed" constantly, and the popularity of the whole network has continued to soar. Today, the official release of the special feature of the China trip by the director and his wife and producer, the magnificent trip to the Forbidden City, the enthusiastic post-screening exchange, and the continuous conversations with mainland coffee makers all showed the wonderful trip of director denis villeneuve in China and left precious memories for all China fans and friends.

The movie Dune 2 is directed by "the new godfather of science fiction movies" denis villeneuve (), starring,,,,,,,, Florence Pew, etc., and is being shown. Don’t miss the strongest immersion trip in the cinema.


The works of the first Hollywood director who came to China after being released were deeply influenced by China culture.


On the occasion of Dune 2 being shown in national cinemas, denis villeneuve, the director of Dune 2, the new godfather of science fiction movies in China, and Tanya Laponte, the producer of Dune 2, came to China for a series of special activities. This made denis villeneuve the first Hollywood director to come to China to participate in the meeting activities and thank his fans and friends after the film was released, and his sincerity was extraordinary. This trip to China was warmly welcomed by all the friends who like Dune 2 and director Villeneuve.


During his trip to China, director Villeneuve said that he had visited China 34 years ago while filming a documentary for Canadian television, and stayed in Sichuan and Chongqing for a month. At that time, he was shocked and attracted by China culture. There are obvious China elements in director Villeneuve’s works, such as Coming, Blade Runner 2049, Dune, and Dune 2, which is currently being shown in mainland cinemas. Therefore, it is of great significance for the director to return to China this time. The director and his wife’s trip to China was very fruitful: they visited the magnificent Forbidden City; Ate the "China Famous Food" candied haws; I tried Chinese wolfberry and jujube tea. I saw China’s "worm" frozen bamboo shoots, snowballing and dried worms; China’s "Spice" was warmly presented by fans and friends, and there was also a banner with China characteristics praising the director’s "Cow Wow Cow Wow". Wave after wave of surprises has also made netizens all over the network relish.


It is of great significance for Villeneuve to talk to the cinema of Dune 2, a big coffee from all walks of life in the Mainland.


In this special issue of China, director Villeneuve had in-depth talks with "the representative of China science fiction films", the director and producer of mainland high-box-office films, and cultural celebrities. Director Villeneuve said that he would be honored if he could visit the shooting scene of director Frant Gwo later, and the atmosphere of exchanging signed posters between them was warm. In the dialogue with director Chen Sicheng, director Chen Sicheng praised director Villeneuve, saying that "a good artist is not creating, but awakening something". This view made director Villeneuve deeply agree with him and said that he was very happy to be recognized. Finally, I received a gift carefully prepared by Director Chen Sicheng for Director Villeneuve and his wife. The visual impact and humanistic thinking in Dune 2 also deeply shocked Xu Zhiyuan, a cultural celebrity, and they had an unprecedented in-depth dialogue.


Director Villeneuve heard in this trip to China that not all cities in the mainland have enough special format halls for everyone to watch Dune 2, so he sincerely and intimately said that every format version was carefully supervised by him. So as long as you watch Dune 2 in the cinema, no matter what kind of screen and audio-visual hardware, you can feel different charms. As long as you watch Dune 2 in the cinema, you can feel how impressive and memorable a work that is really made for movies can be. At present, many movie fans in the mainland have watched it many times, both in special formats and ordinary movie theaters. Everyone wants to experience this unprecedented "cinema movie" when it is shown in major theaters.


The Hollywood sci-fi movie Dune 2 is being shown in cinemas all over the country, and the annual screen must be seen!


Promoting statistical work in the new era and realizing high-quality development

Promoting statistical work in the new era and realizing high-quality development

?

Interpretation of the revised statistical law

Our reporter Zhu ningning

?

On September 13th, the 11th meeting of the 14th the National People’s Congress Standing Committee (NPCSC) passed the Decision of the NPC Standing Committee on Amending the Statistics Law of the People’s Republic of China. The revised Statistics Law added 3 new articles and revised 21 articles.

?

Statistics fromSince it was formulated in 1983, it has played a very important role in standardizing the orderly development of statistical work, ensuring the quality of statistical data and promoting the reform and construction of statistical system. However, statistical fraud, fraud, imperfect statistical supervision system, insufficient supervision effectiveness and other issues are more prominent, and it is urgent to revise the statistical law and strengthen the top-level design.

?

"The revision of the statistical law is a revision rather than a revision. On the basis of keeping the current statistical law system framework basically unchanged, it focuses on statistical supervision, prevention and punishment of statistical fraud, and statistical information sharing, and has supplemented, revised and improved the statistical law." Shi Hong, director of the Social Law Office of the National People’s Congress Standing Committee (NPCSC) Law Committee, said.

?

According to reports, the revision of the statistical law adheres to the problem orientation, enriches the basic statistical functions such as statistical supervision, supplements and improves the basic statistical systems such as statistical investigation, national economic accounting, statistical data management and publication, and strengthens the legal responsibility for illegal acts such as statistical fraud. Filling in the shortcomings and weaknesses of the legal system will provide a solid guarantee for the rule of law to fundamentally solve some deep-seated contradictions and problems that have long plagued statistical work and promote the high-quality development of statistical work.

?

Strengthening statistical supervision is one of the main contents of this revision. The revised statistics law is clear in the legislative purpose."Strengthen statistical supervision". At the same time, it is stipulated that the state should build a statistical supervision system with complete system, high efficiency, strong constraints and reliable authority; Statistical institutions shall, according to the statistical investigation system and approved plans, conduct statistical supervision on the implementation of major national economic and social policies and measures and the performance of statistical statutory duties in all regions and departments.

?

In terms of strengthening the responsibility of preventing and punishing statistical fraud, the revised statistics law stipulates that the heads of local people’s governments at all levels, statistical agencies of people’s governments at or above the county level, relevant departments and units shall not express or imply that subordinate units and their personnel or statistical investigation objects fill in false statistical data, and increase corresponding legal responsibilities; It is stipulated that local people’s governments at all levels, statistical agencies of people’s governments at or above the county level and relevant departments shall, in accordance with the relevant provisions of the state, include the prevention and punishment of statistical fraud and fraud in the scope of responsibilities for administration and performance of duties according to law, establish and improve relevant responsibility systems, strengthen the assessment and management of leading cadres’ statistical work, and investigate legal responsibilities for statistical fraud and fraud according to law; It is stipulated that the state shall implement a unified national economic accounting system, and the National Bureau of Statistics shall organize and implement the regional GDP accounting work in a unified way; Increase legal responsibility for the behavior of the responsible person who neglects the serious inaccuracy of statistical data; And increase the provisions of the bottom, throughThe way of "enumerating and covering the bottom" ensures that all kinds of statistical fraud and fraud are fully investigated for legal responsibility.

?

In addition, the revised statistics law has also improved the provisions of legal liability, including: connecting with the reform of supervision system, civil service law, administrative punishment law of public officials, administrative reconsideration law, law on guarding state secrets, data security law, personal information protection law, etc., and modifying the relevant expressions; Strengthen the investigation of legal responsibility for statistical fraud and fraud; Increase the amount of fines for enterprises, institutions or other organizations that refuse to provide statistical data and other illegal acts; Increase civil liability, and those who violate the provisions of this law and cause personal injury or property loss shall bear civil liability according to law.

?

"This revision of the statistical law focuses on strengthening the party’s leadership, strengthening statistical supervision, improving statistical science, preventing and punishing statistical fraud, etc. to promote the high-quality development of statistical work, and make more targeted and operational regulations, with prominent points and more highlights." Mao Shengyong, member of the party group and deputy director of the National Bureau of Statistics, said.

?

Mao Shengyong said that in general, it is mainly reflected in the following aspects: increasing relevant regulations on statistical supervision and promoting statistical supervision to play a more effective role in the party and state supervision system; Reflect the requirements of the new development concept and strive to improve the statistical service ability; Consolidate the reform achievements such as unified accounting of regional GDP around the macro-decision of quality service; TwistThe "responsibility system" is a bull’s nose, adding provisions to further prevent statistical fraud; Strengthen the sharing of statistical information among departments, and improve the utilization efficiency of statistical data and the overall efficiency of government statistics.


  Relevant policy documents: Statistics Law of the People’s Republic of China

Decision on handling government procurement complaints

Yue Cai Cai Jue [2022] No.6

  Complainant: Guangdong Liqing Furniture Co., Ltd. (hereinafter referred to as the Complainant)

  Address: Workshop 4, No.30, No.29 Changgang Road, Genghe Avenue, Genghe Town, Gaoming District, Foshan

  Legal Representative: Lou Xintao

  Respondent: Guangdong Provincial Government Procurement Center (hereinafter referred to as procurement agency)

  Address: No.118 Yuehua Road, Yuexiu District, Guangzhou

  Related suppliers: Guangdong Mingshan Wood Furniture Decoration Co., Ltd. (hereinafter referred to as Mingshan Company)

  Address: No.2, Liang Jianhua Workshop, No.11 Gongye Avenue, Luosha North Industrial Zone, Lecong Town, Shunde District, Foshan City

  The complainant questioned the purchase result of package 1 of "Guangdong Maritime Militia Training Base Life Equipment and Facilities Purchase Project" (project number: GPCGD213200HG130F), and filed a complaint with this organ on March 28th, 2022, which was accepted by this organ. After investigation, it has been terminated.

  Complainant requestAccording to Item (2) of Paragraph 1 of Article 32 of the Measures for Questioning and Complaining about Government Procurement, if the result of bid winning or transaction is deemed invalid and the qualified suppliers meet the legal requirements, the bid winning or transaction supplier may be determined separately from the qualified candidates, the purchaser shall be required to determine the bid winning or transaction supplier separately according to law, and the second (i.e. the complainant) shall be determined as the bid winning supplier according to law.

  The complainant complained that:1. Minghao Company provided false certificates of environmental management system and quality management system to win the bid. The fact basis is the screenshot of the information query that the tender documents require to provide the certificate as the evaluation basis, and those that have been invalidated or revoked do not score. It inquired on the website of the national certification and accreditation information public service platform that the above two certificates were suspended and invalid on March 5, 2022, and were still suspended and invalid on March 7, 2022, but the score of Minghao Company was full marks. 2. The famous company does not have the necessary equipment and professional technical ability to perform the contract.

  The purchaser said:The project was officially opened on March 7, and after on-site evaluation by experts, it was decided to recommend Minghao Company (the first place) and complainant (the second place) as the candidate units for winning the bid. According to the Letter on Confirmation of Procurement Review Results issued by the Provincial Procurement Center on March 8, the unit confirmed the results in time, and signed a supply agreement with Minghao Company on March 24 according to relevant regulations and procedures, and announced the contract on the procurement platform as required. According to the requirements of the contract, Minghao Company has confirmed the color, style, quantity and supply requirements of furniture with this unit, and Minghao Company is already fulfilling the contract.

  The procurement agency said: About the complaint 1Upon verification, the bid opening time of this project is 9:30 on March 7, 2022. The time for Minghao Company to submit its bid documents on the Guangdong government procurement smart cloud platform is March 6, 2022. The evidence submitted by the complainant that the certification status of the famous company was "suspended" on the national certification and accreditation information public service platform showed that "the date of information submission was March 7, 2022." Because the date of information submission and bid opening are the same day, the time nodes of the complainant and Minghao Company’s inquiry on the national certification and accreditation information public service platform are inconsistent, resulting in inconsistent certification status, which cannot prove that Minghao Company submitted false materials to win the bid, and complaint 1 is not established. In addition, if the above two certificates submitted by a famous company are invalid, the company’s business score will be deducted by 4 points, and the total score will be 92.43 points after deduction. The recommended ranking order of this package group will remain unchanged, and the purchase result will not be affected.About Complaint 2Page 2 of the tender document requires that "1. The bidder shall meet the conditions stipulated in Article 22 of the People’s Republic of China (PRC) Government Procurement Law and provide the following materials: 4. Equipment and professional technical ability necessary for performing the contract: the information on equipment and professional technical ability shall be reported in the format of bidding (response) document". After verification, Minghao Company reported the equipment and professional technical ability in the bidding documents according to the bidding (response) file format. The purchaser believes that Minghao Company meets the above requirements. The data from Eye-Eye Survey can’t be used as the basis for evaluation, and the existing evidence can’t prove that Minghao Company doesn’t have the necessary equipment and professional technical ability to perform the contract. Complaint 2 is not established.

  The relevant supplier company saidAbout Complaint 1On March 6th, the company successfully uploaded the bidding documents on the cloud platform. In the whole process of making the tender, according to the requirements of the tender documents, I logged into the national certification and accreditation information public service platform and took screenshots of the certification certificates of the company’s environmental management system and quality management system. At that time, the above two certificates were all valid. The company believes that the website of the National Certification and Accreditation Administration found that the company’s certificate was suspended on March 5, and the reporting date was March 7, so the website inquiry before the reporting date was valid, not suspended, invalid, and not false materials. According to the management regulations of CNCA on quality certification, the company submitted an annual review application to the certification body in February 2022, and the review procedure was delayed due to the epidemic situation. At present, the company’s certificates have passed the annual examination, and all of them have been shown as "valid" on the website of the State Administration of Market Supervision.About Complaint 2In strict accordance with the requirements of the tender documents, according to our own actual situation, the company truthfully reported the equipment and professional technical capabilities in the format of bidding (response) documents, including all kinds of production equipment and professional technologies, as well as past years’ performance and successful cases. The bidding documents also provided relevant performance contract copies, acceptance reports, customer satisfaction evaluation and other materials as evidence. As for the factual basis provided by the complainant, during the questioning period, the complainant deliberately called the mayor’s hotline several times to complain about the department. After receiving the complaint, the relevant administrative law enforcement departments have gone to the department for inspection, taking photos and making law enforcement records. After strict law enforcement inspection, no problems were detected. Up to now, the company has been producing normally, strictly implementing the requirements of relevant departments, earnestly implementing various safety measures, and having sufficient manpower, financial resources and technical strength to ensure the normal production and delivery of various contracts. At present, the company has signed a contract with the purchaser and is fulfilling the contract. The goods are already in supply. On March 28th, the company fulfilled the supply of writing chairs, office chairs, bar tables and other products. In addition, the data provided by the complainant is different from the real data of the company. The company is a furniture manufacturing enterprise supported by the government, not a leather bag company as described by the complainant. Mingjun Furniture Factory is the second workshop production department of the company. As part of the staff of this company are assigned to work abroad, social security is purchased by other companies, and the actual number of participants is not consistent with the data of Tianyanchao.

  This organ finds out as follows:

  "Guangdong Maritime Militia Training Base Living Equipment and Facilities Purchase Project" (project number: GPCGD213200HG130F, divided into two packages), the purchaser is Guangdong Provincial Department of Agriculture and Rural Affairs, with a total budget of 12.22 million yuan, and the procurement agency is Guangdong Provincial Government Procurement Center. On January 26, 2022, the public bidding announcement was issued, three change announcements were issued on January 31, February 11 and February 18, the bid evaluation was organized on March 7, and the result announcement was issued on March 8. At present, the procurement contract of this project package 1 has been signed and is being fulfilled.

  (1) About Complaints 1

  Provisions in the tender documentsOn page 33, the evaluation criteria of "Detailed Evaluation" evaluation factor "Comprehensive Ability 1" stated that "the bidder has the certificate of ISO14001 (within the validity period) for environmental management system certification; 2 points; Bidder with ISO9001 (within the validity period) quality management system certificate, 2 points. Provide a copy of the certification certificate and provide a screenshot of the information query of the system certificate on the national certification and accreditation information public service platform as the basis for evaluation. If it has expired or revoked, it will not score. "

  Response of bidding documents of Mingxia Company: Pages 456-459 provide the environmental management system certification ISO14001, the quality management system certificate ISO9001 and the screenshots of the national certification and accreditation information public service platform, which show that the above certificates are valid.

  The evaluation report shows thatAccording to the requirements of the tender documents, the bid evaluation committee reviewed the materials provided by the famous company, and the famous company scored a perfect score (4 points).

  Other relevant information identified.: According to the national public service platform for certification and accreditation information, the two certification certificates submitted in the bidding documents of Mingjia Company are currently valid. The initial certification date is December 25, 2019 and the validity period is December 24, 2022. The above certificate was changed once on March 5, 2022, from valid to suspended (suspended until September 4, 2022), and the display information was submitted on March 7, 2022.

  Reply of Guangdong Provincial Market Supervision AdministrationDescription: After inquiring about the "Certification Administrative Supervision System of the General Administration of Market Supervision", the two certificates provided by the bidding documents of Minghao Company are valid. On March 5, 2022, the above certificate was changed from valid to suspended (suspended until September 4, 2022), and the valid status of the certificate was restored through supervision and audit on March 22, 2022. Therefore, the actual suspension date of the above certificate is from March 5 to 21, 2022. According to the regulations, the certified organization shall not use the certification certificate in any way during the suspension of the certificate.

  Aierfu International Certification (Beijing) Co., Ltd. (Certificate Certification Body) Replystate clearly: one isTwo certificates in the bidding documents of Mingjia Company were issued by them, which are true and effective.The second isAccording to the contract and the requirements of the certification standards, Mingxia Company accepted the first annual supervision and audit on December 5-6, 2020, and should have accepted the second supervision and audit on December 5, 2021. However, according to the requirement of "The time interval between two supervision and audits shall not exceed 15 months" in the Certification Rules of Quality Management System issued by CNCA, the second supervision and audit can be conducted before March 5, 2022. However, due to Minghao Company’s failure to fulfill the obligations stipulated in the certification contract, it accepted the second supervision and audit on schedule, so the company suspended its certification on March 5, and the end date of suspension was September 24, 2022.The third isThe two certificates cannot be used normally in the suspended state.The fourth isSince March 5th is a rest day, the Company reported the relevant suspension information on March 7th on the "Unified Reporting Platform for Certification and Accreditation Business Information".Before the information was submitted on March 7th, the status of the certificate in the national certification and accreditation information service platform was displayed as valid..The fifth isBecause Minghao Company fulfilled the relevant certification contract, the company made a decision to restore the validity of the above two certification certificates of Minghao Company on March 22nd, 2022 according to the audit results, and reported the information to the "Unified Reporting Platform for Certification and Accreditation Business Information" on the same day.

  (II) About Complaints 2

  Provisions in the tender documents: Page 2 "Qualification Requirements for Bidders" states: "1. Bidders should meet the requirements stipulated in Article 22 of the People’s Republic of China (PRC) Government Procurement Law and provide the following materials: 1) They have the ability to bear civil liabilities independently: legal persons or other organizations or natural persons registered in People’s Republic of China (PRC) should submit copies of valid business licenses (or relevant certificates such as career legal person registration certificate or ID card) when bidding (responding). If a branch bids, it must provide a copy of the business licenses of the head office and the branch office, and the power of attorney issued by the head office to the branch office. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… ……”

  Response of bidding documents of Mingxia Company:On page 58, the table of equipment and professional technical ability is filled in according to the bidding (response) file format.

  The qualification report states:The purchaser recognizes the response of the famous company and determines that the famous company has passed the qualification examination.

  The above facts are supported by the complaint materials submitted by the complainant, the reply materials submitted by the purchaser, the procurement agency and the relevant suppliers, the tender documents, the bidding documents, the review report, the reply from the third party investigation, and other relevant information found out.

  After examination, the agency believes that:

  (1) About Complaints 1

  The Provincial Market Supervision Administration and the certification body replied to confirm that the two certification certificates provided by Minghao Company’s bidding documents are true and valid, and the certification body explicitly suspended the information reporting (March 7, 2022), and the certification certificate of Minghao Company was valid on the national certification and accreditation information public service platform. Minghao Company submitted its bid documents on March 6, 2022, and there is no relevant evidence to prove that the screenshot of relevant certificates provided by Minghao Company is false.To sum up, complaint 1 lacks factual basis, and the complaint is not established.In addition, in view of the fact that the winning bidder scored 96.43 points, which was 5.54 points higher than the second place, the validity of the above two certificates will not affect the procurement results.

  (II) About Complaints 2

  Minghao Company submitted the Table of Equipment and Professional Technical Ability in the bidding documents according to the requirements of the bidding documents. In the qualification examination, the purchaser recognized the response of Minghao Company and determined that it passed the qualification examination. There is no evidence to prove that Minghao Company does not have the equipment and professional technical ability necessary to perform the contract.To sum up, Complaint 2 lacks factual basis and the complaint is not established.

  To sum up, this organ decides as follows:

  According to Item (2) of Article 29 of the Measures for Questioning and Complaining about Government Procurement (Order No.94 of the Ministry of Finance), complaints 1 and 2 lack factual and legal basis, and the complaint is rejected.

  If you refuse to accept this decision, you may apply for administrative reconsideration to the Ministry of Finance of People’s Republic of China (PRC) or the Guangdong Provincial People’s Government within 60 days from the date of receiving this decision, or bring an administrative lawsuit to a court with jurisdiction within 6 months from the date of receiving this decision.

Guangdong Provincial Finance Department 

May 6, 2022

  File download:

Interview | Create the first film history in Hong Kong! The main creator reveals the "Poison-tongued Lawyer"


Special feature of 1905 film network The film broke the 100 million mark at the box office in Hong Kong, China and rushed into the top ten in Hong Kong box office list, making it the first China film to achieve this box office achievement in Hong Kong film history.


Next to it, China movies are starring (HK$ 81.94 million) and starring (HK$ 77 million+million).



In addition to the impressive box office results, "The Bitch Lawyer" was "killed" in the film market in February. After many screening activities, it became the best new film released in that month — — Douban 8 points, Weibo 9.3 points.


The film and Still Think You Are the Best are also starring Wong Tze Wah.Before the release of "I still think you are the best", many people were worried whether he, who has been active in producing films in Hong Kong, could set off a "sub-China fever" in the mainland market. Even Wong Tze Wah himself had similar concerns and regarded it as an attempt. "If it succeeds, it will have a new inspiration for himself or others when creating movies."



In the end, the movie box office exceeded 100 million, becoming the dark horse of China movie market in 2022. Less than half a year later, he returned again with his new work "Poisonous Lawyer".


Although it is not entirely his best comedy theme in the past, his "poison tongue skill" in the past has a high degree of adaptability to this role. Even the director admitted frankly in an exclusive interview with the 1905 film network that "when writing a whole script, I thought it was Zihua."



In front of our camera, Wong Tze Wah also lamented that he was also a "cool person" in his life.


01.


Before directing The Bitch Lawyer, the filmmaker Wai Lun Ng was already one of the hottest screenwriters in Hong Kong, and had written such classic Hong Kong films.


What he likes best in his heart is always the court drama. "When I decided to make my debut, I still wanted to try to be a genre I like." The court drama is a literary drama, but most of his past works are action movies. "The court drama is also a very action movie in the literary drama."



Therefore, he combined these two types of creative methods, made challenges and attempts, and came up with the "Poisonous Lawyer".


After writing the script, Wai Lun Ng began to think about actors, and naturally he thought of Wong Tze Wah. "He has a good eloquence, which impressed the audience deeply, that is, his eloquence is good, and he feels’ cheap and embarrassed’. This feeling is 100% consistent with Lin Liangshui in the play. "



Lin Liangshui seems to be an ordinary and simple name, but it also fits the origin and trend of this role very well. In front of powerful people, Lin Liangshui is indifferent to water. There is a concept of knowledge here. In Hong Kong, senior barristers have a very high social status, but Lin Liangshui was not taken seriously as a lawyer in the early days, and he couldn’t make any money. "He didn’t meet his talent."



Even when he later became a judge, people around him were promoted one after another, and he still struggled in life. "As a result, he ran out to be a lawyer and put down his self-esteem, but he failed in the end." The growth of the characters themselves, in Wong Tze Wah’s view, is "very real".


He bluntly said that this role is not easy to play and can’t help but ridicule. It should be played by someone in the school. "It’s just a pity that he can’t speak Cantonese."



When the "poison-tongued lawyer" meets the "poison-tongued" Wong Tze Wah, the story is no longer simple. "The script was not so poisonous at first, but the more it was played, the more I felt that the character’s mood was very resentful, and I felt that it should make him more poisonous."


As we all know, Wong Tze Wah used to be a screenwriter, especially in the design of lines, and had a brilliant "golden sentence". This time, he appeared in "The Poisonous Lawyer", but he was modest. "The script has been written very well, and basically there is not much room for further play. I trust it."



As everyone knows, the director "hit his face" on the spot. "There is a scene, and I am really grateful to Wong Tze Wah."That scene was Lin Liangshui andBaoyi LinLu Dingheng’s conversation on the playground almost summed up the first half of this character’s life, and even the key to the establishment of this role.


"After Zihua finished reading the script, he asked me to have a chat. He felt that it was not 100% accurate, so he could dig deeper." At the same time, Wong Tze Wah also wrote a dialogue for him. "It’s really good at first sight. Only when he is fully involved in this role can he write such a dialogue."



Wong Tze Wah couldn’t resist self-testimony. "I hope everyone can feel the other side of this role. He is weak on the outside, and he also needs redemption. And his redemption can only be achieved by redeeming another person who has been wronged by him. This scene is very difficult, because you have to convince everyone and enter this person’s heart. Both the director and I have spent a lot of thoughts. "


02.


The team of "Poisonous Lawyers" specially invited a professional lawyer from Hong Kong to sit in the town, so that every line was rigorous and worthy of scrutiny.


In particular, the climax scene at the end of the film is a wonderful trial scene. "There are many lines, and you can’t mess around. You should recite them accurately." However, the shooting time is not plentiful every day. For this reason, Wong Tze Wah makes time to shoot every day, and does not forget to play his "poisonous tongue". "Every day, I have to find a few hours outside of 24 hours, and (learn the lines) by heart."



If you just recite it mechanically, then this line becomes meaningless. As the director commented on Wong Tze Wah, he put himself in Lin Liangshui’s body.


"First of all, we must understand the logic of the following lines. What effect he hopes to achieve through the lines, what thoughts he wants to convey to the jury, and he must hold it accurately, otherwise there will be no rhythm." In Wong Tze Wah’s view, these lines are the soul that supports the story. "If the expression is not good, the play will be’ dead’."



Finally, the director of this play used the way of "literary drama and martial arts".Because the court is very big, it is not easy to put it all in the camera. In the end, the director spent a lot of time on the scheduling, shooting for a total of 5 or 6 days. "But many of the cameras were shot once."


These brilliant performances are more due to the collision between actors.When he was playing here,Not in the camera, I didn’t expect the other person to start crying. "It may be that I was too moved." Wong Tze Wah also don’t forget to poke fun at yourself.



For him, this shooting experience is very exciting, and even a little "complacent". If Wang Danni’s off-camera feedback has the qualities of being a professional actor, then the performance of other extras gives Wong Tze Wah more straightforward feedback.


Wong Tze Wah still remembers that in that scene, the other party played the opposite lawyer, and the two were supposed to be hostile. "I spoke to them, and after I finished, they began to applaud." At that time, he was still in the play. "I still think in my heart that he should not have such a reaction."



Every sentence will be mixed with a sentence of self-mockery or spitting, which is very Wong Tze Wah style. It is no wonder that the director lamented more than once in the interview, "Zihua’s poisonous tongue skill is really very high."


03.


Nowadays, "Bitch Lawyer" has repeatedly broken various box office records, and even been expected by the industry that the mainland box office can surpass "I still think you are the best".


But in fact, Wong Tze Wah used to be called "box office poison", especially because the self-directed "One Dollar Bodyguard" earned only HK$ 200,000. He laughed at himself, "A box office poison is a box office poison for life".



Looking back at the situation at that time, he faced up to the poor quality of the film. "I knew at that time that no one was watching it, and I soon put it down."


Even so, he did not give up, but turned these failures into talk. "I think there are some failures in everyone’s life. If they fail, they will fail. It depends on taking a different road tomorrow. Of course, it may not be more exciting than we imagined."


Everything is unknown, just like when we interviewed him, The Bitch Lawyer had not been released in Hong Kong, and he didn’t expect the box office to set a historical record. The Hong Kong Film Awards haven’t been released yet. I can’t imagine that I still think you are the best can win 11 nominations.



What is certain is that we can find more different answers from past achievements.We threw back his question before the release of "I still think you are the best" to him again. What is the enlightenment brought by the success of the film?


"This is really interesting. I think a really good drama may have a feeling in it, or a kind of warmth, which is not only needed by Hong Kong, but may be shared by other places. As filmmakers, we can explore, don’t worry too much, just write a feeling. As long as it is written thoroughly, more people can be moved than we thought. "


Going to the scene of young people, sogou input method is more fun.

However, these nonverbal symbols, such as appearance, expression, posture, behavior, and clothing, are also common elements in communication, and their expressions are more abundant. Besides words, how will the input method relate to these symbols? Sogou’s input method chose to go to the scene of young people for inspiration. This article is compiled by the sharing speech of Liu Hui, an expert product manager of sogou input method, in the 99th activity of Geek Park "Walking into sogou".

In addition to attracting much attention, sogou’s emoticons are also widely used, including Yao Ming, Cui Chengguo and Kana Hanazawa, the three giants of online emoticons, steamed buns Michelle Chen and the owner of the Tang Dynasty Hans Zhang. They are all non-verbal expressions, and they all burst into flames after reprocessing.

Screenshot 2015-12-15 13.45.11.pngSogou input method expression demonstration: thumping, ouch, shyness, eating goods.

The most interesting thing about expressions is that they don’t limit your imagination. Everyone has his own understanding and can get to the same point with each other. These user-created or personalized things are what we hope to introduce in the input method, which can make communication smoother and expression more interesting.

When it comes to Yan Wen, Kim Jong-un’s royal praise may appear in your mind. Yan characters originally came from Japan, and have been developed in China until now, which is closely related to several concepts.

Screenshot 2015-12-15 13.47.02.pngLet Sanpang praise you!

One of them is the second dimension, and related to it is the brain remnant. It comes from the research of linguists and philologists, that is, the order of words in a paragraph does not affect the understanding of meaning even if there are typos in the opposite food. Brain residue is a mixture of Japanese, Korean, English, simplified Chinese characters, traditional Chinese characters and symbols.

The other isText spoofandPoetry spoofIn particular, it can reflect the profoundness of Chinese characters. People often can’t read two words, but they still use them a lot when expressing their emotions, and the language becomes lively and interesting.

Screenshot 2015-12-15 13.48.47.pngWith "time and againThe most popular text spoof demonstration

skin

The popular phenomenon among these young people, we hope to use it to make everyone’s expression more fun. Expressions, facial expressions … These are not original input methods, but the results of netizens’ participation in real life. As a witness of sub-culture, sogou Input Method hopes that more users and designers will work together to promote the establishment of an ecology of "designers contribute expression skin and users are responsible for experience and error correction".

A 24-year-old female rider’s "fast" life has made everyone do their best to survive.

  CCTV News: (Reporter Ren Jia)Who would be so strong if life were not easy?

  A while ago, Beijing ushered in windy weather, and the gust could reach 9 or so. There are many pictures on the Internet of riders struggling to walk in the gale. Some people stand up and fall down after being blown over by the wind … … For this scene, Yang Xue is familiar with it, because that day, she was also blown down by the strong wind on the way to delivery.

  With the development of China’s Internet, especially the mobile Internet, the take-away industry has made great strides. According to the Statistical Report on the Development of Internet in China, as of June 2019, the number of online take-away users in China reached 421 million, accounting for about half of the total size of netizens.

  The "lazy economy" has spawned various online ordering platforms, and the riders who send takeout have also emerged. In this industry where male practitioners are the majority, there are many female riders who are plain and thin, but they are no less than any male. According to statistics, out of every 100 riders, 10 are female riders, 5 of whom are post-90s, and 30% of the female takeout staff are single-king riders who take orders in the region.

  Yang Xue, a 24-year-old Beijing girl, is one of the few female riders.

  daily

  "On the windy day, there were a lot of orders." In Yang Xue’s impression, her cell phone kept ringing, and she didn’t have time to find a place to take shelter. Her car was blown down several times. This little girl, who is only 1.6 meters tall, can’t hold down the car at all. When the wind was the strongest, the resistance was so great that she had to stop at the same place and wait for the gust to pass before starting.

  Even so, the accident came. On the way to take the meal, a strong wind made Yang Xue, who was turning the corner, unable to escape, and even the car and people were blown down. The car hit his leg, and Yang Xue couldn’t move in pain. She wanted to call for help, but the phone was in the pocket in front of the car, and the car was holding her leg, so she couldn’t reach it at all. It was windy at night and there were very few pedestrians. She sat for a long time without seeing anyone passing by, and her legs were swollen. "I feel my heart is getting cold." Fortunately, the passing driver saw her and helped her up. After getting up, she couldn’t take care of her leg pain, so she hurriedly called her colleague and asked him to take the meal for delivery.

  Delivery is a hard job, and it takes a lot of effort to catch up with the time. Yang Xue sometimes starts work at 6 o’clock in the morning and works until 12 o’clock in the evening. Running upstairs and downstairs has become a daily routine. When you are busy, you can’t eat, and sometimes you can’t even drink water. Catch up with customers to buy several barrels of mineral water, which seems fragile, and she can only carry it upstairs one by one. Yang Xue’s husband is also a rider. Sometimes two people meet, because both sides are carrying meals in their hands, it is not convenient to take off their masks, just honking their horns or making faces at each other, and they pass by.

  Besides, security is Yang Xue’s biggest concern. Riders shuttle through the traffic every day, and if they are not careful, they are prone to traffic accidents. She once had a scuffle with a car for robbing the road, but fortunately, the person was fine, and the owner didn’t pursue it when he saw that the car was fine. However, her car was damaged and the guest’s soup was spilled, so she had to pay for the restaurant to make a new one.

  "I have hit cars, bicycles and electric cars. This is the third car I have changed." In fact, every rider has been repeatedly stressed that "you can’t run a red light" when entering the job. But running dozens of orders a day, with so many anxious customers, Yang Xue found it difficult to completely obey the traffic rules.

  customer

  Compared with physical fatigue, Yang Xue is more afraid of making things difficult for customers.

  Yang Xue’s sense of direction is not very strong. When he first started work, he was not very familiar with the route and surrounding communities. There are many high-rise buildings and dense communities in Beijing, so it is not easy to find them, and it is even more difficult to catch up with multiple names in the same community. On the day of the winter solstice, jiaozi’s best-selling food was slow, and it was too late for Yang Xue to pick it up. She came to the community according to the address of the customer’s order, but she couldn’t find it for a long time, and the customer couldn’t tell how to get there. Later, she made a video call with her husband and finally arrived at the delivery place under his guidance, but the order was overdue for 20 minutes. Knocking on the door, the customer didn’t accept her apology at all, and accused her completely.

  "Why did you come so late?"

  "How can I eat this jiaozi?"

  "Aren’t you supposed to send me this family for special delivery?" "No, sister, please listen to me."

  "You don’t have to explain, you should send it to my family!"

  For 20 minutes, customers kept blaming Yang Xue. In order to calm customers’ emotions and avoid getting bad reviews, Yang Xue can only keep apologizing to customers. "Elder sister, I really worked hard. I will definitely deliver the meal as soon as possible. I hope you understand me and don’t give me bad reviews." Coming down from upstairs, Yang Xue’s eyes were red, and when she came home to see her husband, tears of injustice and sadness could not stop flowing down.

  The only bad review in her takeaway career made her laugh and cry.

  After she delivered the meal ordered by the customer to the designated hotel, the customer said that she was taking a bath and it was not convenient to go downstairs to get the meal. Let her put it at the front desk. Subsequently, she got a bad review on the grounds that the delivery was confirmed in advance. Can’t communicate can’t explain, Yang Xue can only accept. For customers, this may be just a refreshing vent, but for riders, getting a bad review may mean a punishment and a heart injury.

  "In fact, most customers are very polite and will say thank you. Especially in bad weather, some customers will tell me not to worry when it is cold and slippery in winter, and send me a bottle of iced mineral water before leaving in summer. " These small actions have made Yang Xue truly feel that although life is not easy, there is warmth everywhere in the world.

  misfortune

  Delivery is not Yang Xue’s first job. She also worked as a cashier, a courier, a restaurant waiter and a car washer … … "Sending a courier is much harder than sending a takeaway!" It is necessary to start loading at 7 o’clock every day, catch up with the community without elevators, and carry it up one by one. Recalling the past, Yang Xue still remembers it vividly. "I have sent a big box of goods as high as my height. If I can’t move it, I will move it upstairs bit by bit." Because she lives far away, Yang Xue has to get up early every day, and once she fell asleep on the way to deliver the courier, causing people and cars to overturn on the side of the road.

  Although the work was hard, Yang Xue also gained sweet love. When she was a courier, she met her current husband, took care of her and cared for her, which made her feel the warmth of her family. Although she is a Beijinger, Yang Xue seldom goes back to Beijing in the past few years when she left home to work, which is what she regrets most.

  Because his parents divorced, Yang Xue grew up with his father. When she graduated from high school, she had a big fight with her father and left home. My father has high blood pressure and diabetes and has been in poor health. In recent years, Yang Xue, though caring, couldn’t get past the hurdle in his heart and didn’t want to go home.

  At the end of last year, my father went to the hospital for examination because of a bad stomachache. Advanced gastric cancer! Yang Xue couldn’t believe his eyes. She didn’t dare to tell her father the contents of the diagnosis, but his father seemed to perceive all this and told Yang Xue that if one day he was seriously ill, he wouldn’t be treated. He didn’t want to lie in the intensive care unit with tubes all over his body. Sick, Yang Xue hide not to live, she wanted to take her father to do chemotherapy, was rejected by his father, "don’t do chemotherapy! I don’t want to burden you, you have to raise children. Just take some medicine! "

  Since her father became ill, Yang Xue went to see her father after work every night, but after sitting for less than ten minutes, her father worried that it was unsafe for her to walk at night and "kicked her out". The disease developed rapidly. Half a year after the diagnosis, his father died, which made Yang Xue, who had lived with his father since childhood, extremely sad. When I was alone, Yang Xue always recalled that when I was a child, I fell on my father’s generous back and felt the warmth and greatness; On the wedding day, I saw my father turn his back and shed tears; In front of the delivery room, my father paced up and down anxiously … … She regretted her impulsiveness, because after that, there was no "dad" in her world.

  future

  Fortunately, the hard life didn’t crush the 24-year-old girl. Although her father is gone, she left her optimistic and cheerful personality to Yang Xue. In the eyes of colleagues, she is still the little "chatterbox" who loves to talk and laugh, but no one knows how much life pressure this smiling girl has suffered.

  During the more than one year of delivery, she experienced family changes, including car accidents, grievances and bad reviews … … But after tasting the hardships and bitterness of life, this 95-year-old girl is even more indifferent. If the heart is sunny, why worry about sadness? Life will always get better, and she always believes.

  Today, her daughter has become her biggest concern. My 3-year-old daughter is so attached to her that she doesn’t want to sleep every day and has to wait for her to come home. In Yang Xue’s eyes, a child’s smile is a good medicine to cure all wounds. Yang Xue can’t always be with her daughter because of the delivery job, which is what she feels most indebted to her children. What she fears most is that when she knocks on a customer’s door, she sees a child of several years old in the other person’s house. "When I think of my daughter, I always secretly wipe my tears when I go downstairs."

  Lu Yao wrote in "Ordinary World": "In fact, everyone’s life is a world, and even the most ordinary person has to fight for the world in which he lives."

  When Yang Xue is lying in bed, his mind will flash across a yearning scene: the family will sit around and chat, take the children out for a walk after dinner, watch the square dance, take off the tooling and go to the seaside to take a beautiful family photo … … Thinking about it, I fell asleep.

5S general principles of media crisis public relations

Strategic weapon for crisis management

No manager is indifferent to organizational security issues, and no manager can guarantee that his unit will not have an accident. In addition, the society has entered the era of mass communication, and media reports have almost become the primary factor in social life. Once the incident appears, it will immediately become a hot topic of media coverage. If the media concerned make a mistake, the incident will soon turn into a real crisis, social shock and the organization will suffer heavy losses.

The strategy to deal with the crisis should become an organization’s strategic reserve, just like the weapons in the arsenal. When a crisis comes, you can fight with weapons. If you don’t have weapons, you can only sharpen your guns when you get cold feet, and failure is inevitable.

In the process of dealing with the crisis, crisis experts have summed up all kinds of useful knowledge, from principles to strategies, from strategies to behaviors. You Changqiao, a famous crisis public relations expert, summed up a set of crisis management principles, which are concise and to the point, and should be an effective weapon in the crisis management arsenal of organization managers.

1S

Shoulder the matter principle of taking responsibility

Once the incident was reported, the public immediately became highly nervous and paid close attention to it. At this time, the public has four psychological characteristics:

First, I believe in media reports, but I don’t believe in the speeches of the organizations concerned, and I am emotional;

Second, it is better to believe in it than to believe in it, and to presume guilt;

Third, eager for new information, chasing new information and thinking that the new is true;

Fourth, to generalize, to doubt and deny.

Beneath this emotional state of mind, there is hidden public calm value concern. What does the public really care about?

First, the interests of the victims, and thus the interests of the public itself;

Second, who is responsible for the interests of victims and possible victims.

In the public’s state of mind and value concern, the first principle for the organization concerned to deal with the crisis is to take responsibility, regardless of whether the organization concerned is responsible or not, whether the responsibility is light or heavy. Declaring responsibility is a moral obligation that an organization, as a member of society, must fulfill, and it is also the best choice for organizations to resolve the crisis. It can effectively and quickly calm the public’s excitement, avoid the danger of further intensification of the crisis, and create a good public opinion environment for solving the crisis.

The public is undoubtedly emotional, but this does not mean that the public is indiscriminate. The words and deeds of the organization’s courage to take responsibility will produce a good response in the public mind. This response is the most valuable support for the organization to properly handle the crisis, and it is also a solid foundation for the organization and its products and services to continue to survive and develop among consumers after the crisis.

Avoiding responsibility, the organization may be destroyed by the pressure of society; Take responsibility, the organization will be praised in the crisis and turn the crisis into a turning point for development. Therefore, it can be said that the organization concerned announced to the media, the public and consumers at the first time of the incident, which is the most important choice for the organization not to be destroyed.

2S

Sincerity principle of sincere communication

When the incident comes out, no one can change it, but everyone wants to change the views of the media, the public and the victims. The key is whose method is effective.

Only sincere communication can be effective, and any insincere practice can only intensify contradictions and trigger a greater crisis. So what kind of communication is sincere communication?

First, fully spread. The organizations concerned provide all possible means of communication to the media, the public, consumers and all people who are concerned about the incident, such as press conferences, live media interviews, online interaction, hotline calls, open letters, advertisements, text messages and other means of communication to ensure the public’s right to know.

Second, take responsibility. By using such means and tools of communication, the organizations concerned are not trying to justify, argue, shirk their responsibilities, blame others, express their grievances, bow and scrape, readily agree, please the society, etc., but to declare that they will bear the necessary responsibilities for the victims. The so-called responsibility, as a responsible member of the society, is a moral commitment to the victims and the whole society after the incident, and it is the social moral obligation that the organization should fulfill. This is a belief, not a utility.

Third, it is human. The truth is undoubtedly important, but in the process of event communication, the importance of audience feeling even exceeds the event itself. If the organization concerned blindly "speaks with facts" and ignores the inner feelings of the public, the organization will still be considered "insincere".

3S

Speed first principle

In the era of mass communication, any news-worthy event will be reported immediately after the event, even at the same time, and will soon become a hot spot of media attention, triggering public shocks and forming a crisis.

Therefore, if the organization concerned cannot announce the truth of the incident to the media as soon as it happens (as far as it knows), it will lose the best fighter to control the deterioration of the situation, and it will take a hundred times of efforts to save it in the future.

From the perspective of crisis management, it is the premise of crisis management to deal with the incident immediately and correctly; It is the core of crisis management to spread the incident immediately. The content of communication should not only be correct, but also the time of communication should be "immediately".

From the perspective of communication, the first 12-24 hours after the incident is the time when the news spreads fastest and the deformation is the most serious, and it is also the time when the audience is most anxious, most eager for information and most anxious. Every move of the organization concerned has been widely reported by the media, so adopting the right means of communication to spread the right content at the first time is almost equivalent to laying the foundation for successfully handling the crisis.

Not sleeping for 24 hours is totally worth it; Otherwise, you can’t sleep for 24 months.

4S

System system operation principle

At present, crisis management systems and crisis management systems are being established in all aspects, from national to local, from public administration to specific social organizations. This is an inevitable problem with the high development and high integration of social politics, economy and cultural life, that is, how to ensure the normal operation of a huge social machine, how to rescue an accident in a certain link and make it return to normal as soon as possible.

Crisis management is to ensure that the measures taken by the organizations concerned are timely, correct, consistent and in line with long-term interests. Every large organization, especially in the pharmaceutical industry, should establish a crisis management system to ensure that once a crisis occurs, the crisis resolution procedure will be started immediately and the system will operate to resolve the crisis.

Generally speaking, the crisis management procedure includes the following elements:

First, set up a crisis management team with the participation of relevant personnel, and the senior leaders of the organization are responsible for commanding and fighting continuously;

Second, implement special control within the organization to ensure internal stability and unified external information;

Third, do a good job in crisis communication and maintain benign communication and interaction with the media and the public;

Fourth, take decisive measures to solve the problem and treat both the symptoms and the root causes.

5S

Standard authority confirmation principle

It is easy to understand that an incident was reported and triggered a crisis. No matter how the organization explained it, the media and the public would not believe it. Who would believe a person suspected of being guilty and show that he is innocent? !

Are there any problems with the products, services or other things of the organization concerned, which caused the incident? Such problems can only be concluded by the competent government departments or the third-party authoritative organizations after careful investigation and study. Therefore, after the incident, the organization concerned only needs to solve the problem in good faith and wait for the authoritative conclusion. Any self-conclusion will not help, but will also anger the victims and aggravate the crisis.(Cheng Wuzheng)