Since the high brush was added to the 13 Pro series last year, the industry is looking forward to what new features the iPhone 14 series will have this year. As a senior fruit fan, I also started the iPhone 14 Pro at the first time, enjoying the new experience brought by the new iPhone, and sharing some practical accessories.

Since the iPhone began to take the "environmental protection" route, the charging head also needs to be purchased by users themselves. Therefore, after upgrading to iPhone 14 Pro, the first accessory I purchased was this charging head of Mommie.

In terms of color, there are four colors corresponding to this charging head: elegant white, vitality purple, far peak blue and obsidian black. This year, the new iPhone 14pro is dark purple, and I also bought a purple charging head with the wind. It’s clean, elegant and beautiful!

Momis, the charging head, is very compact and easy to store. And the original charging head of the official 5V1A is much smaller! The charging head supports PD protocol, and the maximum charging power is 20W. I can charge my iPhone 14 Pro at full speed.

For daily use in the office, I always choose this charging head for charging. The charging head can be completely placed in the palm of my hand, and the whole weight is only about 33g, which is excellent for both business trips and daily use.

In terms of charging, you can charge 60% of the electricity in 30 minutes, and the charging speed is excellent! It is nearly 4 times better than Apple’s original charging effect! Fast charging greatly solves the embarrassing situation of fast power failure and emergency charging!

After starting with the iPhone 14 Pro, the most basic and important thing is to start with a tempered film. The selling points of mobile phone films on the market are different and have their own characteristics. The film I am looking at has only two requirements, one is high definition, which can well reflect the display effect of the mobile phone screen, so all films that prevent blue light, eye protection and voyeurism will pass. The second point is that the film should be strong and scratch-resistant. Finally, the tempered glass film from Belgin was selected.

The price of this film is not low, almost 100+ yuan. From the packaging point of view, this film factory is equipped with a "film artifact", which allows novices to easily paste it.

The film pasting process is very simple, just pick up the film, put the phone in the mold and align it. Then wipe the screen of the mobile phone clean, tear off the lower sticker of the film and stick it on the mobile phone to squeeze out bubbles.

Belgin toughened film pasting mold is very simple to use. Slots are arranged on both sides of the volume key and the power key of the mobile phone, so that the mobile phone can not be put in the wrong direction, and the mobile phone can be fixed better at the same time.

After pasting, tear the protective film on the front of the film to finish pasting.

Belgin tempered film fits perfectly with iPhone 14 Pro, and the opening is also completely compatible. Because it is a high-definition film, it can fully display the screen quality of the iPhone 14 Pro and restore the color to the extreme.

The thickness of the film is moderate, and there is no feeling of cutting hands when swiping from the edge of the phone to the screen. Oil-repellent layer can well prevent fingerprints and other oil stains. During this period of use, fingers slide smoothly on the screen. If I choose a film for the iPhone 14 Pro, I will first recommend this toughened film from Belgin.

For people who often go out for meetings or business trips, the mobile power supply is also one of the necessary equipment. This time, I bought the Mommie transparent magnetic power supply.

Just looking at the appearance, you can see that this is a product with full sense of technology. The appearance is made of transparent high-permeability tempered glass, similar to the GameBoy thin game machine we played when we were young. The internal circuit board and coil can be seen at a glance. Just putting this product on the table has a cool feeling.

The back is designed with a folding bracket, which can stand on the desktop conveniently. No matter whether it is a vertical screen to brush a small video or a horizontal screen to brush a drama, it can be firmly absorbed, and it is easy to use to catch a drama video.

Through the magnetic device, the iPhone 14 Pro can be firmly attached to the power supply. At the bottom are the power switch and the power indicator. The side is a Type-C interface, which supports wired input and output power, and wired charging is also a fast charge of 20 watts.

Momis transparent magnetic power supply weighs 200g, and playing with your mobile phone when charging will increase the weight of your hands, so it is more recommended to use it on the desktop. When the back is magnetically attracted, it will not block the camera.

In addition, this Type-C interface with MOMMIS transparent magnetic attraction can also be used to charge other devices with wires.

In terms of charging speed, wireless charging can support a charging rate of up to 15W, and connecting the Type-C data cable can support a charging rate of up to 20W, which fully meets the charging requirements for daily use, and can be wired and wireless charging at the same time, without any pressure.

The mobile phone case is one of the accessories I must buy after buying a mobile phone. Personally, I prefer the mobile phone case made of Kevlar, so I also bought the mobile phone case of PITAKA’s house with Kevlar ceiling at the first time.

In addition to Kevlar material, this mobile phone case is also embedded with MagSafe magnetic attraction module, which can be better adapted to other magnetic attraction accessories.

This PITAKA magnetic mobile phone case is a half-package design, and the buttons on the side can be directly pressed by hand, retaining the touch of the original machine. There is no package at all on the interface, so there will be no case that the shell blocks the interface when plugging in different brands of data cables.

I like the two main points of PITAKA mobile phone case: the appearance is fashionable, unique and quality, at the same time, the material is light and comfortable, and the original machine is "slippery". If let me recommend a practical+feel good mobile phone case, I will not hesitate to recommend PITAKA as a mobile phone case.

After I bought the iPhone 14 Pro, I also bought a lot of mobile phone cases, including liquid silicone, Kevlar (aramid fiber), TPU and various cases with flannel. Among them, I love a mobile phone case very much, that is, the UAG mobile phone case with the best "protection" performance.

After taking out the packaging box, the UAG mobile phone case gives people a solid feeling. You can feel its "reliable" side at the first touch. The internal TPU cushioning material protects the mobile phone shell from being scratched when it is disassembled, and the honeycomb structure reduces its weight while preventing falling.

In terms of appearance, the overall design style is tough, the design elements are biased towards the rack style, the shapes in different areas are concave and convex, and the transition of the dividing line is comfortable. Personally, I like its shape design very much.

The UAG mobile phone case fully wraps the buttons on both sides of the iPhone 14 Pro, which protects the buttons without dead ends. In order to facilitate the operation of pressing the key, a small opening is added in the key part, so that the key can be pressed with less force.

After the iPhone 14 Pro is worn, the volume of the UAG mobile phone is slightly increased, but for me with small hands, it can also be held very comfortably, achieving the coverage of all-hand users. The four corners of UAG are not designed at right angles like those of iPhone 14 Pro, but at oblique angles, which will not increase the cutting feel when held with one hand.

On the front of the mobile phone, UAG also has a unique screen edge protection function, which can increase the buffer on the front of the mobile phone to protect it when it falls. In addition, the opening of the UAG mobile phone case is very accurate and will not block the sensors and interfaces related to the mobile phone.

UAG mobile phone is also equipped with magnetic support, built-in 38 strong magnetic metal sheets, and supports MagSafe charging. While providing strong security, it also provides convenience.

Such a mobile phone case with strong protection and practicality is the best choice for iPhone 14 Pro series mobile phone cases.

The materials of mobile phone cases on the market are nothing more than common ones: silicone cases printed with various patterns, ultra-thin Kevlar cases and so on. Among the mobile phone cases I have used, one that impressed me deeply is a carbon fiber mobile phone case-Mero mobile phone case.

Carbon fiber has always given people the impression that it is light and strong. For example, many tripods made of carbon fiber are light and strong. This Mero carbon fiber phone case is no exception.

The back of the mobile phone case is made of carbon fiber woven structure, and the inside is designed with fluff, which can protect the mobile phone well and prevent scratching.

Mero carbon fiber mobile phone case adopts all-inclusive design, and the buttons on the side are wrapped in protective cases, which protects the mobile phone well.

At the same time, a semi-package design is adopted for mute key and lighting interface, which is convenient for operating keys and plugging and unplugging.

The overall fit of Muro carbon fiber mobile phone case is excellent, which can perfectly fit my iPhone 14 Pro. It feels comfortable to hold in the hand, and it has also been treated with corresponding anti-skid, which is just more anti-skid than bare-metal grip. In order to protect the camera, extra protrusions are also made on the outside of the camera.

As a light and practical carbon fiber mobile phone case, it is recommended to use.

I always travel by car during my daily commute, and the car bracket is one of the essential accessories. I have bought many car bracket products and stepped on many pits, among which the most satisfactory car bracket is PITAKA’s magnetic bracket. High value, heat dissipation and easy to use!

Accessories are simple, magnetic bracket, and a USB cable for power supply.

The back of the bracket is designed like a spherical tripod head, which can realize multi-angle rotation. The back is connected to the vehicle air outlet in the form of a hook, and the length of the hook can be adjusted by the knob at the back, which has been adapted to different vehicles.

PITAKA vehicle-mounted bracket has a small area after installation, and will not block the central control platform or other operation buttons at all. The charging cable attached with the product is also very convenient to store wires.

PITAKA’s official mobile phone case has a magnetic coil behind it, so it is very firmly attached to the car bracket, so you don’t have to worry about the phone falling due to the bumps on the road.

This iottie car bracket is also one of the first accessories purchased by my iPhone 14 Pro. It pays more attention to its novel form. Most of the car brackets are fixed on the vent of the car, and this bracket is fixed on the water cup holder.

There are not many accessories, only the bracket body and the cup base. You can install it well without reading the instructions.

Press the buttons on both sides of the bracket, and the bracket can be unfolded. After the phone is put down, press the silver piece on the front, and the bracket can be tightened to clamp the phone.

Put the cup base at the cup holder in the car and you can fix it. After actual installation, it will not affect other control units of the vehicle.

The iottie water cup bracket supports 90 adjustment, which is convenient for users to switch between vertical screen and horizontal screen. At the same time, with the 360 universal adjustment of the bracket, users can adjust the viewing angle more freely.

At the same time, the bracket is also equipped with the function of magnetic attraction line, which can more conveniently store the charging line.

If you want to find a compact car bracket to adapt to the iPhone 14 Pro, then this iottie air outlet car bracket must not be missed.

The vehicle-mounted bracket of the iottie air outlet can be firmly fixed in the air outlet through the plug at the rear, and the clip is made of hard rubber, which will not damage the air outlet.

The interior of the vehicle-mounted bracket of the iottie air outlet supports magnetic attraction, which is very firm after being connected with the iPhone 14 Pro, and supports 360-degree angle adjustment. It is a highly recommended vehicle-mounted bracket.

The above is the iPhone 14 Pro accessories I shared, and I hope it will help everyone! Later, I will bring you the iPhone 14 Pro experience, so stay tuned!

　　Recently, the 40th anniversary of SAIC Volkswagen added gratitude and feedback. LaVida, a "new national quality sedan", launched an outstanding version, with a people-friendly guide price of 79,900 yuan and a limited time full subsidy for the purchase tax of the LaVida family, making it easy for users to own a "national sedan" trusted by 5 million families.

　　Getting started is high cost performance "outstanding"

　　LaVida, which was listed in June last year, has become the first car model for many young consumers with its excellent product strength of "entry is high". The outstanding version launched this time, while retaining the leapfrog configuration, further enhances the cost performance with a surprise price of 79,900 yuan.

　　LaVida Xinrui is based on the brand-new MQB platform of Volkswagen Group, and has a number of leapfrog standards. LED front and rear headlights, 8-inch full LCD digital instrument +8-inch car-mounted Zhilian entertainment interactive system, etc., create a full sense of technology from the inside out; Active and passive safety functions such as airbag, digital parking radar, ESP body stability system and AEB automatic emergency braking system provide all-round driving safety guarantee. In addition, the LaVida family’s front face design with the same starry sky, with the choice of fashionable car colors such as turquoise blue and cat’s eye blue, can get a "national sedan chair" with super high value and high cost performance if it is less than 80,000.

　　The quality-price ratio of double authority certification is "outstanding"

　　On March 19, China Insurance Research C-IASI announced the test results, and LaVida became the only ALL GOOD model, which was the best result in the history of this test fuel vehicle. Soon after, LaVida Xinrui won the five-star test of China Automobile Health Index (C-AHI). Behind the successive authoritative certification of safety and health is the "outstanding" German quality core of SAIC Volkswagen.

　　In terms of car body safety, LaVida Xinrui adopts a high-rigidity safety car body, and the proportion of high-strength and above steel (including hot-formed steel) in the whole car reaches 92%. The solid materials are supplemented by advanced technologies such as laser welding and cavity wax injection to create a "steel bar" in an all-round way; After millions of miles of vehicle durability test, polar test and rain test, LaVida’s new "outstanding" safety quality is finally achieved.

　　In terms of in-car health, from the beginning of material selection, all parts will be tested for possible harmful substances according to the national standard and the CLP regulations of the European Union, and the tests under various conditions will be strictly implemented, with strict standards and precise tests, and many black technologies independently developed by SAIC Volkswagen, such as "electronic nose", will be combined to create a healthy and pleasant driving environment.

　　Since its listing in 2008, the LaVida family has won the trust of 5 million car owners with its advantages of high value, high quality and high preservation rate. The launch of LaVida’s cutting-edge and outstanding edition provides a one-step car experience with a more "outstanding" cost performance and quality-price ratio, which is not only a grateful feedback to users on the 40th anniversary of SAIC Volkswagen, but also shows the determination of LaVida family to continue to write the legend of "National Family Car". (Source: SAIC Volkswagen)

On January 23rd, Tencent Music List under Tencent Music Entertainment Group officially released the 2023 annual list (referred to as "annual list"). This year’s annual list was greatly upgraded, and a special program of Tencent Music List was held in cooperation with JD.COM Supermarket. Tencent Music List invited singers such as Chen Zhuoxuan, Huang Qishan, Mika and Tia Ray to receive honors on the spot, and at the same time brought wonderful performances and exclusive interviews to reveal the annual summary of the 2023 China music scene in a new form.

The 2023 annual list of Tencent Music List includes three chapters: general list, You List and Inspur List, and subdivides many sub-lists, such as singers, songs, EP, albums and music genres. From the data and aesthetic point of view, we find music works and singers that are deeply loved by users and professionally recommended. At the same time, this year, we added a list of physical albums and a list of single certification to record and show it more comprehensively.ChinaMemories of music in 2023.

Annual TOP Insights of Heat Quality Double OnlineChinaMusic trend

In the chapter of the annual list of Tencent Music Youbang (Youbang), 10 songs including Charlie’s Flowers Forgetting Worry, Huang Qishan & Xilin Nayi Gao’s Mom Is Daughter, Diamond’s Cage, Yisa’s Going to a Windy Place and Dao Lang’s Sea City won the top ten songs of the year. At the same time, Dao Lang’s Luo Cha Sea City, Diamond’s Cage, Ronghao Li’s Mume Sauce and Jay Chou’s Christmas Star are the TOP10 songs in 2023. Charlie’s "Flowers Forget Worry" and Yisa’s "Going to a Windy Place" have been on the list for 52 weeks throughout the year, ranking the songs that have been on the list for the longest time by you in 2023.

In the chapter of the annual list of Tencent Music Wave List (Wave List), 10 songs, including Leslie Cheung’s My Dearest, Lu Guanting & Jonathan Lee’s The Source of Life, Eason Chan’s Master of Dust, A Mei’s Parting is always so sudden, and Leah Dou’s Monday, won the TOP10 songs in the wave list. In addition, in the 12 issues of 2023, there were 6 songs in Eason Chan, such as Blind Marriage and Dumb Marriage and Master Dust, and 5 songs in Tia Ray, such as RIVER FLOW and HOW DID I FIND YOU, which were the male singers and female singers with the most songs on the list.

In addition, asChinaMusic focuses on the list of quality creation, and Tencent Music Wave List will focus more on the behind-the-scenes creators behind music. In the annual list of Inspur List, there are still many creative lists, such as lyricists, composers and producers. The most lyricists, composers and producers on the list were obtained by Tang Tian, Lin Jiaqian and Chen Junhao respectively.

At the same time, the 2023 annual list of Tencent Music List comprehensively selected the top ten songs and top ten singers of Tencent Music List from the results of your list and Inspur list. The top ten songs were won by 10 songs, including Huang Qishan & Xinlinyi Gao’s "Is it a mother or a daughter", Dao Lang’s "Sea City in Luo Cha", Diamond’s "Cage" and Charlie’s "Journey to the Bell Bud". The top ten singers were won by 10 singers including Charlie, Diamond, Dao Lang, Joker Xue and Tia Ray. These songs have both the quality and popularity of singers, which have not only won the love of hundreds of millions of fans, but also won the professional recommendation of many industry creators and producers.

Diversification trend of subdivision listChinaMusic is full of flowers.

In addition, the 2023 annual list of Tencent Music List also focuses on music works of different scenes, platforms, genres and fields, including the hottest singles in Weibo, the hottest songs on radio stations, the favorite songs of overseas Chinese, the national songs of the year, and the OST of the year. Multi-dimensional statistics also comprehensively record the public’s interest in different songs.

Multi-style theme songs emerged in variety shows such as "Planting the Land" and "Classic Ode to Youth" can be seen, and the annual variety songs show the diverse preferences of the audience in the fields of culture, life, entertainment and music. Film and television OST still occupiesChinaHalf of the new songs in the music world, in the annual drama category OST, there are two works, Sauvignon Blanc and Long Moon Blooming, respectively.

From the creative level, the subdivision of music genres in different fields also allows more outstanding works to be presented. Four works in Dao Lang’s thematic concept album "Rare Folk Songs", which combines the Liao Zhai text with the impression of folk songs, entered the list of annual national wind songs; Tango by the Sea, the annual rap song, originated from a summer fantasy by Dylan, Wang Qiming and Park Shark. The diversification of music content is the embodiment of contemporary musicians’ tendency to express themselves, and the original intention of the style breakdown list is to better show the creators’ demands for self-expression.

It is worth mentioning that the 2023 annual list of Tencent Music List has added two new categories: Tencent Music Entity Album List and Tencent Music List Single Certification. On the one hand, it reflects the real popularity of the physical album market through physical sales data, on the other hand, it reflects the value of music works and records through statistical data authentication such as song playing and income.ChinaThe music scene is popular.

Tencent Music List Annual List Special Program: Stars Gather to Write a New Chapter

This year’s annual list of Tencent music charts was grandly unveiled in the form of special programs, which aroused widespread concern from the industry and even the public.

At the scene of the program, there are not only Chen Zhuoxuan, Cheng Huan, riki, Liu Yu, Luo Yizhou, Mika, Xilin Nayi Gao, Zando and so on.ChinaNew voices, including Huang Qishan, Li Jiawei, Yisa, Tia Ray and other powerful singers, bring wonderful stage performances. Yisa sang "Go to a Windy Place", one of the top ten songs in Tencent Music List, and felt warm and strong in the music.

At the same time, the special program of the annual list also has an exclusive interview with musicians and singers. When Silence Wang expressed his past year in the interview, he said: "2023 is a year of take-off, a year of leap, a year of hard work and a year of harvest, witnessed by Tencent Music’s annual list.ChinaThe same is true of music. "

As an authoritative music list integrating data from multiple platforms, Tencent Music List also invited Lin Haiqiang, head of QQ music commercialization, Wang Ran, general manager of Weibo Music and Performance, Guo Biao, president of international federation of the phonographic industry Greater China, and Mai Mai, chief producer/host of Beijing Music Broadcasting, and other guests to come to the scene and announce them together.ChinaMusic annual honor.

The 2023 annual list of Tencent Music List witnessed the efforts and love of every practitioner, and recorded the year 2023.ChinaThe complete face of the music scene. Creators give consideration to both heat and quality, always practice the childlike heart of this profession, and encourage more and more musicians to create high-quality music works and promoteChinaThe music scene is developing.

The announcement of the 2023 annual list of Tencent Music List is the final melody sung for the past year, but also for 2024.ChinaA prelude to a new chapter in music. Tencent Music List will continue to accompany and witness the birth and record of good music.ChinaThe voice of the times in music.

Red Star Capital Bureau reported on April 21 that after Tesla announced the price reduction in the US market, domestic prices soon followed the price reduction.

According to Tesla China official website, the price of Model Y dropped to 249,900 RMB, the price of Model Y long-life version dropped to 290,900 RMB, and the price of Model Y high-performance version dropped to 354,900 RMB. The price of Model S dropped to 684,900 yuan, and the price of Model S PLAID version dropped to 814,900 yuan. The price of Model X dropped to 724,900 yuan, and the price of Model X PLAID version dropped to 824,900 yuan.

At the same time, Tesla China official website showed that the price of the new Model 3 Huan was reduced to 231,900 RMB, and the price of the new Model 3 Long Life Huan was reduced to 271,900 RMB.

It is worth noting that raising or lowering the car price seems to be a common action of Tesla in recent years. For example, since the beginning of this year, Tesla’s American market Model Y has frequently adjusted its price.

Not long ago, elon musk, CEO of Tesla, tweeted that he was not optimistic about the economic situation. Tesla needed to lay off about 10% of its employees and would suspend global recruitment.

According to Tesla’s current global staff of 145,000, the total number of layoffs is 14,500, which is expected to be Tesla’s largest layoffs since 2017.

It is reported that the scope of Tesla’s layoffs is not limited to North America, but also involved in Europe and Asia. Among them, in the China market, the scope of layoffs involves many departments, and some departments have already laid off employees.

Behind the price cuts and layoffs, the reality that Tesla is under pressure is revealed. According to Tesla’s sales data in the first quarter of 2024, during the reporting period, the company delivered a total of 386,800 vehicles worldwide, down 8.5% year-on-year and down 20.2% from the fourth quarter of last year.

Source: Red Star Capital Bureau Comprehensive Securities Times, china securities journal

I’ve seen too many suspense detective dramas, so I might as well change my taste. The public relations TV series "Emergency Public Relations" starring Huang Xiaoming, Cai Wenjing and Tan Zhuo is being broadcasted.

The drama, last romance, was premiered in 8 sets of CCTV prime files, and updated synchronously in Youku video. The plot adopted an unpopular theme "public relations" which is rare in China.

This "Emergency Public Relations" is based on real events, and strives to touch people’s hearts with truth, and narrates from topics such as family, workplace and love. Through the display of more than ten public relations events, this paper discusses social hot topics and shows the audience the real life of the crisis public relations industry.

This drama is the first urban drama starring Tan Zhuo, and it is also the cooperation between Tan Zhuo and director Hui Kaidong after Story of Yanxi Palace. It has attracted much attention before it was aired, but Tan Zhuo’s characters are not very pleasing this time.

Tan Zhuo’s new image positioning this time is Yuan Wei, a partner of a big law firm. She is independent, capable and elegant, and is regarded as a female elite in the workplace by others.

Just under this seemingly clever appearance, the love-hate entanglement between Tan Zhuo and her ex-boyfriend Lin Zhongshuo is also staged. Her attitude towards feelings and life has made them drift away.

Tan Zhuo and Lin Zhongshuo have been together for three years. On this day, Tan Zhuo suddenly walked into the house where they lived, took away his luggage, and claimed to go on a business trip abroad.

Unexpectedly, Yuan Wei’s business trip was just an excuse. Because her boyfriend Lin Zhongshuo didn’t work, she was angry and dissatisfied. She thought of a solution to break up, but they met unexpectedly at work.

Lin Zhongshuo graduated with a master’s degree in communication. He has worked as a reporter for 8 years in CBN, a famous domestic media group. He has had three sensational reports and is well-known in the industry.

It is precisely because of these sensational reports that Lin Zhongshuo has stayed away from the media industry, and he has never appeared in the public eye in these three years.

In the past three years with Yuan Wei, his life style of not working made his girlfriend worry about the uncertainty of the future. In Yuan Wei’s eyes, the two should grow up together, which is why Yuan did not choose to leave without saying goodbye and waved goodbye.

If the development of the incident ends here, then the new lawyer played by Tan Zhuo is quite capable and dashing as a city beauty, but her subsequent behavior greatly reduces her image.

After finding a new job in Lin Zhongshuo, she stood on the opposite side of her job and life.

A Chinese mother was treated unfairly when she took an international flight. The simple and rude way of flight attendants to deal with the problem was sent to the media by reporters, and the public opinion was biased in favor of this Chinese mother.

"Although public opinion is directed at you, you are not public figures. Even if you are scolded, it will not have an impact on your future life." Such a statement will not come from a conscientious legal worker.

As the legal adviser of this airline, Mr. Yuan is too objective and calm and impersonal. In the face of the bad words on the Internet, it is really unacceptable to choose to ignore the choice and let it go, and to put vulnerable individuals at the center of public opinion.

At present, after her boyfriend Lin Zhongshuo saved the day and kept his new job in a first-class public relations company in China, Lawyer Yuan chose to go back to the grass.

She first went back to the house where they lived together, trying to get Lin Zhongshuo to give her a step down and ease their relationship. This idea was seen through by Lin Zhongshuo, and his wish was unsuccessful.

She took the initiative to wait downstairs in Lin Zhongshuo’s company again and asked him to have dinner at night, but Lin Zhongshuo refused again.

Do we want to go further in our current relationship? This is the third attempt made by Yuan Wei. In the crowded lobby, Yuan Wei held Lin Zhongshuo’s hands and asked, and was rejected again.

Love is like this. When one party chooses to give up, it is impossible to talk about it. Yuan Wei is invincible in the workplace, but he still gets hurt in his feelings. This role is really not pleasing.

Since Tan Zhuo, Xú Zhēng, Zhou Yiwei and others co-starred in the film Dying to Survive in 2018, Tan Zhuo’s reputation in the film and television drama industry has soared.

After that, she participated in the costume court drama Story of Yanxi Palace. Although she played the role of Gao Guifei, she was overbearing, but under the role of Tan Zhuo, this role was well received.

Both Huang Xiaoming’s wife in The Fire Hero and the ordinary mother in Sheep Without A Shepherd make Tan Zhuo’s image shine.

There is no doubt that Tan Zhuo is a good actor, but the roles of good actors are not all so pleasing. This time, Emergency Public Relations is like this. Wen/Hua Su

　　CCTV News:From 0: 00 a.m. on New Year’s Eve, Beijing Railway Police actively implemented security measures during the Spring Festival, organized police forces to strengthen patrol inspection and public security prevention and control work in the jurisdiction, and at the same time, dispatched police forces from the government to the big station to take up their duties, making every effort to ensure the safety and stability of the jurisdiction during the festival, ensuring the safety of railway transportation production and the safe travel of the majority of passengers.

The picture shows the police on duty in front of the ticket office of Beijing Railway Station.

　　Stick to your post to welcome the Spring Festival.

　　At 6: 30 a.m. on the first day of February 12th, Zhang Lei, a policeman from the Beijing Public Security Bureau of Beijing Railway Public Security Bureau who stayed up all night, began to patrol the carriage again. At 17: 57 on New Year’s Eve on February 11th, the T110 passenger train returned to Beijing from Shanghai, and Zhang Lei kept watch for the passengers on the train during the New Year’s Eve. On the train back to Beijing, although there were not many passengers, Zhang Lei still carefully inspected and performed his duties. In the carriage, he reminds passengers from time to time to pay attention to epidemic prevention safety and wear masks. At the same time, short-distance passengers with gifts are also reminded to check their luggage when they get off the bus to prevent them from being left on the train. When some tourists came to Beijing to inquire about the route of Beijing’s tourist spots, Zhang Lei patiently and meticulously explained and answered as much as possible to satisfy the tourists. At 10: 10, the T110 train arrived at the terminal, sent off the last passenger and checked the car body. After that, Zhang Lei’s 40-hour duty ride for the New Year ended.

　　It is understood that during the Spring Festival, in addition to organizing police forces to increase the security work in the jurisdiction, the Beijing Railway Police also dispatched more than 100 police officers from the Public Security Bureau and the Beijing Public Security Bureau to four major stations, including Beijing Railway Station, Beijing West Railway Station, Beijing South Railway Station and Beijing North Railway Station, to participate in duty tasks. At the same time, it also organized police forces from functional departments to set up a number of professional teams to comprehensively strengthen the work of cleaning up and cracking down on the jurisdiction, inventory inspection and epidemic prevention and control, and made every effort to ensure the safety and stability of the jurisdiction during the holiday season.

　　After 1 minute on the job and 60 seconds of due diligence, the Beijing Railway Police took practical actions to ensure the peace of the station area. Since the Lunar New Year’s Eve on February 11th, the security detachment of Beijing Public Security Bureau has organized the police to be on duty at Beijing Railway Station in accordance with the unified deployment of the Public Security Bureau. In the Beijing Railway Station Square, Gu Yanfeng, political commissar of the security detachment, Wang Chenguang, deputy detachment leader, and Cheng Kaijun, a policeman, were fully armed and focused. They performed their duties conscientiously and answered the inquiries of passing passengers from time to time. In Beijing West Railway Station, the Public Security Bureau organized Zhang Jun and Liu Ming, police officers of the cadre department, to be on duty at Exit 1 of the North Square of Beijing West Railway Station. While conducting the inspection of the station cars, they did not forget to patiently answer passengers’ inquiries. For those who are not familiar with the roads near the West Railway Station, they also download help through their mobile phones.

　　At Beijing South Railway Station, Wu Ge and Andy, policemen of the internal security detachment of Beijing Public Security Bureau, patrol the waiting area on the second floor of Beijing South Railway Station and remind passengers to take care of their luggage. At the underground exit of Beijing North Railway Station, policemen Wang Jinyuan, Li Yinglong and Li Zehao of the People’s Police Training Detachment of the Public Security Bureau are busy at their posts. They remind passengers carrying luggage from time to time to watch their feet and prevent themselves from tripping over too much luggage.

The picture shows the police of Fengtai station police station patrolling along the railway.

　　Night patrol line to prevent fire hazards

　　The Spring Festival in 2011 is a special Spring Festival, and the situation of epidemic prevention and control in COVID-19 is grim. the State Council called for "not returning home unless necessary during the Spring Festival" to celebrate the New Year on the spot. Considering that beijing-harbin railway City in the pipeline spans the Fifth Ring Road and the Sixth Ring Road, there are still many workers staying in Beijing for the New Year. In order to prevent someone from secretly setting off fireworks and firecrackers to ignite weeds along the railway and ensure the safety of railway transportation in the jurisdiction, from 20: 00 on New Year’s Eve on February 11th, Wang Hua, director of Shuangqiao Station Police Station of Beijing Public Security Bureau, Guo Yongzhong, political commissar, and He Ying, deputy director, led the police to patrol and inspect along the railway in the pipeline and the police station in Tongzhou Station respectively, so as to eliminate potential safety hazards in time.

　　At Tongzhou Station, Wang Hua was on duty with the police, in the checkpoint area, picking up and dropping off passenger trains. At the same time, it also sent condolences such as fruits, drinks, melon seeds and peanuts to the police on duty. On the same day, the police picked up 9 trains, 112 security passengers and 123 luggage at Tongzhou Station. At the same time, 56 people were verified by mobile police terminals. Along the beijing-harbin railway, Guo Yongzhong and He Yingdian made a patrol inspection of key sections along the beijing-harbin railway by combining car patrol and step patrol. While patrolling 17.7 kilometers to beijing-harbin railway, they found someone burning paper money 100 meters away from the railway. In order to prevent the fire caused by burning paper money, they immediately went forward to persuade the residents euphemistically and patiently, and got their understanding and support. Everyone put out the burning paper money before leaving safely. 18.6 kilometers away from beijing-harbin railway, they found that the gap of a railway fence was too large. In order to prevent other people from getting in, they promptly notified the relevant units to block it, leaving no potential safety hazard. During the period, the police of the whole institute patrolled nearly 200 kilometers in the morning, noon, evening and morning, inspected and visited 7 railway internal units, inspected 46 train bodies in freight marshalling yard, inspected 78 line equipment, and rectified one potential safety hazard in time.

　　"prospective father" who sticks to his post during the festival

　　"There are still 10 days before the expected date of delivery, when will you come back?" On February 11th, Hui Yu, the wife of the policeman Guan Nan, inquired about the news that he could go home early on WeChat. Guan Nan, the police officer of Qinghe Station Police Station of Beijing Public Security Bureau, has been conscientious and hard-working since he worked in Qinghe Station Police Station in January 2020. In just one year, he has become a leader among the young police officers in the police station and is the backbone of the police team in the police station. Because of his maturity and stability, Shi Guannan was affectionately called "Male Brother" by his colleagues who were assigned to Qinghe Station Police Station at the same time. Whether it is patrolling duty in the station area, handing over the station personnel, or investigating hidden dangers on the line, and publicizing the road protection, Shi Guannan always goes all out to complete the tasks assigned by the leaders. In the jurisdiction, in addition to working in the station area, he also visited village communities, livestock farms, dangerous goods warehouses and construction sites along the line to ensure the stability of public order in the jurisdiction.

　　The public security work is heavy, and Shi Guannan did not dare to relax. Considering that his wife gave birth after the Spring Festival, he is now a little scared. Shi Guannan took advantage of the rest time to connect with his wife by video to comfort her, so that she should not worry. After completing the security task for the Spring Festival holiday, she went back to accompany her to the hospital to give birth early. In fact, Shi Guannan knows in his heart that his promise may not be realized. Fortunately, his parents at home help him take care of his wife, which reduces his worries and buries his thoughts and guilt about his wife.

　　During the Spring Festival, there are many policemen like Shi Guannan in Beijing Public Security Bureau. They explain the responsibility and loyalty of a people’s policeman by sticking to their posts, selfless dedication and selfless work. They stick to the front line, faithfully perform their duties, go all out to protect the peace of the capital railway with practical actions, and make every effort to ensure the safety and stability of the jurisdiction during the festival.

　　Two men involved in the case were arrested at Beijing Railway Station and Beijing West Railway Station respectively.

　　At about 16: 00 on New Year’s Eve on February 11th, a man who was on the run for theft was seized in the square by the police of Beijing West Railway Station of Beijing Public Security Bureau. It is reported that the man’s name is Qi, 48 years old, from Hebei Province, and he has been handed over to the local public security organs for handling. It is also known that on February 11, a fugitive suspect wanted on the Internet for alleged theft was taken back by the Shandong provincial police. At about 17 o’clock on February 10, a fugitive man wanted by the public security organs online was arrested at Beijing Railway Station. It is reported that Wu Mou, a 33-year-old native of Shandong Province, was wanted by the police in Jinan City, Shandong Province, for alleged theft. It is reported that Wu Mou was seized at the entrance by the police of Beijing Railway Public Security Bureau Beijing Station.

　　It is reported that during the festival, in addition to maintaining the public order of major railway stations in Beijing, the Beijing Public Security Bureau of Beijing Railway Public Security Bureau also actively organized police forces to strengthen patrols and safety inspections of railway equipment and facilities along high-speed railways and important railway trunk lines in its jurisdiction, so as to eliminate potential safety hazards in time and ensure the safety of railway transportation in its jurisdiction. On February 11th, New Year’s Eve, Liu Jia, political commissar of Tongzhou West Station Police Station of Beijing Public Security Bureau, led the police to a fireworks and firecrackers discharge point near the 24-kilometer railway line of Jingcheng Line for on-site monitoring and control to prevent fire hazards along the railway line due to fireworks discharge. At 0: 00 on February 12th, the New Year’s Day arrived, and the fireworks set off reached a climax. Faced with the gorgeous night scene of flaming trees, silver flowers and a hundred flowers blooming, Liu Jia and her colleagues suddenly became wary and did not dare to relax for a moment. It was not until the morning of the first day of junior high school that they returned to the unit to have a rest after a sleepless night. (Correspondent Wang Haijiao)

Spring Festival is approaching.

Can our city set off fireworks and firecrackers during the Spring Festival this year?

How to determine the discharge time and place?

Let’s look at the local notices together.

▼

Jiaojiang

Allowable discharge time

February 9, 2024 (New Year’s Eve), February 10 (the first day of the first month) and February 24 (Lantern Festival) are all day.

No discharge area

East to Donghuan Avenue, south to Development Avenue, west to Center Avenue, and north to Yunxi Road.

Centralized discharge point

Haimen Street: the entrance square of Zhongshan Branch of Industrial and Commercial Bank of China, the parking lot in the south of Taowang Food Market, the parking lot of Baiguo Jinyue Plaza and the open space in the east of Minhui Food Market.

Baiyun Street: Jiangbin Park Qianli Haitang Monument Platform, Zhongshan Square.

Jiazhi Street: Taizhou Sports Center Square, Jiaojiang District Gymnasium Square, subgrade of the west extension section of Development Avenue (south block of Huajing Temporary House).

Huangyan

Allowable discharge time

It is allowed to be set off for 3 days, namely, New Year’s Eve (February 9), the first day of the first month (February 10) and the fifteenth day of the first month (February 24).

Forbidden range

The forbidden area in huangyan district city is Erhuan East Road in the east, Erhuan South Road in the south, Laodong South Road-century avenue-Erhuan West Road in the west and Erhuan North Road in the north.

At the same time, the following points can be considered as combustible areas in the no-burn zone:

1. South Square of Milan Hotel, Xiaodongmen, Dongcheng Street (Xiaodongmen Road-Huancheng East Road-Dongguan River);

2. Binjiang Park in Dongcheng Street (north of Jianshe Building);

3. Yongning Park in Xicheng Street (east of Yongning Happiness Science Museum);

4. Point 1, Jiangbei Park, Xicheng Street (south of Wuyue Square);

5. No.2, Jiangbei Park, Beicheng Street (west of Yongningjiang Hotel).

roads and bridges

Allowable discharge time

Fireworks and firecrackers can be set off on three days throughout the year: New Year’s Eve, the first day of the first month and the fifteenth day of the first month.

Forbidden range

East to Tailong Street, south to Xialiqiao West Road-Xin ‘an South Street-Xin ‘an West Street, west to Shangcheng Street, and north to Luqiao Avenue.

Linhai

Allowable discharge time

The day before Lunar New Year’s Eve, New Year’s Eve, the first day of the first month, the seventh day of the first month, the eighth day of the first month, the ninth day of the first month, the fourteenth day of the first month and the fifteenth day of the first month.

Forbidden discharge range

Wenling

Allowable discharge time

Lunar New Year’s Eve, the first day of the first month, the third day of the first month, the fourth day of the first month, the eighth day of the first month and the fifteenth day of the first month, totaling 6 days.

Forbidden range

Taiping Street, Chengdong Street, Chengxi Street and Hengfeng Street are areas where the sale and discharge of fireworks and firecrackers are prohibited, and fireworks and firecrackers can be set off in other specified places.

Yuhuan

Allowable discharge time

From 0: 00 on December 24th (February 3rd) of the lunar calendar to 24: 00 on the 15th of the first lunar month (February 24th) of the following year.

Forbidden range

Fireworks and firecrackers are prohibited in cultural relics protection units, transportation hubs such as stations and docks, production and storage units of inflammable and explosive materials, medical institutions, schools at all levels, nursing homes, forest fire prevention zones, power transmission and transformation facilities safety protection zones, party and government organs at all levels, institutions and other places.

balcony

Allowable discharge time

In the restricted area, fireworks and firecrackers are allowed to be set off on the day before Lunar New Year’s Eve, the day of Lunar New Year’s Eve, the first day of the first month, the fourteenth day of the first month and the eighteenth day of the first month, and all other times are prohibited.

Forbidden range

The restricted discharge areas in Tiantai City are: Luoxi, Shifeng Sixth Bridge and Eyuan in the east, New National Highway 104 and New Provincial Highway 62 in the south (at the traffic lights of Gangtou in Tang and Song Dynasties), Xiakeshan Village (Yongchang Road) in the west, and Sanmaoxi and Hanshan Road in the north (the chengguan section of New Provincial Highway 60, including Tiandu Garden and Xiushui Villa).

Xianju

Allowable discharge time

The day before New Year’s Eve, New Year’s Eve, the first day of the first month, the eighth day of the first month, the fourteenth day of the first month and the fifteenth day of the first month.

Forbidden range

Xianju City: Crossing Chengbei Road-Crossing Chengzhong Road-Huancheng South Road-Anzhou North Road-Chengbei West Road-Taihe North Road-Huancheng North Road.

Hengxi Town: the area surrounded by Linshi Line-Yong ‘an Road-Dongxi Street-Zhongxin Road.

sanmen

No sale and no release time

No sale and no release area Since January 17, 2024, fireworks and firecrackers have been banned for the whole year.

Forbidden range

Densely populated areas: Panlong Park, Xinhu Park and Xishan Park;

Offices of state organs, cultural relics protection units, key fire prevention areas such as mountains and forests, medical institutions, kindergartens, schools, pension institutions, libraries and other places determined and announced by the county government.

Taizhou Bay New Area

Allowable discharge time

February 9 (New Year’s Eve), February 10 (Spring Festival) and February 24 (Lantern Festival) are all day.

Centralized fixed-point discharge

Haihong Street Discharge Point: 50 meters northwest of Woz, Zhejiang (Ankang Road West).

The streets within the scope of non-built areas shall be stipulated by themselves in accordance with the spirit of urban meetings.

50 meters northwest of Woz, Zhejiang (Ankang Road West)

In addition, it should be noted that

The following places in the city and within 100 meters

Are forbidden to burn.

▼

It is forbidden to set off fireworks and firecrackers in the following places and within 100 meters:

(a) the office of state organs;

(two) cultural relics protection units, cultural relics protection points, historical and cultural blocks, historical buildings protection scope;

(3) Units that produce, manage and store inflammable and explosive articles;

(4) the location of military facilities;

(five) key fire prevention areas such as forests;

(6) Medical institutions, kindergartens, schools, institutions for the aged, libraries, archives, museums and places for religious activities;

(seven) in the safety protection zone of power transmission and transformation facilities;

(eight) stations, docks and other transportation hubs, rail transit and railway line safety protection zones;

(9) Within the airport clearance protection zone;

(10) Commodity trading markets and construction sites;

(eleven) high-rise buildings and underground buildings;

(twelve) other places determined and announced by the people’s governments of cities and counties (cities, districts).

The first explosion was successful!

2024-02-06

Free parking in the city during the Spring Festival!

2024-02-06

The smell of meat in the twelfth lunar month is a growing flavor of the year.

2024-02-05

Original title: "It is related to the discharge of fireworks and firecrackers during the Spring Festival, and notices are issued throughout Taizhou"

Read the original text

All relevant units:

　　According to the requirements of the China National Intellectual Property Administration Office’s Notice on Initiating the Recommendation of the Establishment of the Second Batch of Technology and Innovation Support Centers (TISC), and in order to thoroughly implement the spirit of the important instructions of the Supreme Leader General Secretary on forming an intellectual property public service system that will benefit the people and the people, the Beijing Intellectual Property Office is now organizing the application for the establishment of the second batch of technology and innovation support centers (TISC). The relevant matters are hereby notified as follows:

　　First, the reporting conditions

　　The subject of application is intellectual property information service institutions engaged in the fields of patents, trademarks, geographical indications and designs, including social information service institutions such as universities, scientific research institutions, public libraries, scientific and technological intelligence agencies, industry organizations, productivity promotion institutions in industrial parks, and various legal entities such as public service institutions of intellectual property systems at all levels. An institution that meets the basic conditions stipulated in Article 6 of the Implementation Measures for the Construction of Technology and Innovation Support Center (TISC) (Guo Zhi Ban Fa Fu Zi [2019] No.27), and can carry out relevant work or play a supporting role in promoting the transformation and application of innovation achievements, promoting intellectual property pledge financing, promoting strong chain efficiency in key industries, cultivating and popularizing patent-intensive products, supporting national strategic scientific and technological research, guiding enterprises to defend their rights overseas and early warning of infringement, etc.

　　According to the public welfare orientation and nature of TISC, market-oriented information service institutions that only provide commercial services are not recommended; Do not repeatedly recommend institutions that have been approved to become national intellectual property information service centers in colleges and universities. Institutions that have filed national public service outlets for intellectual property information are given priority under the same conditions.

　　Second, the declaration and audit procedures

　　All reporting units fill in the application materials and submit them to the Beijing Intellectual Property Office. The Beijing Intellectual Property Office will carefully examine the submitted materials, and in principle, recommend no more than five local units with good basic conditions and strong service capabilities as the second batch of TISC recommendation candidate institutions in the second phase and submit them to China National Intellectual Property Administration.

　　China National Intellectual Property Administration will review the application materials in accordance with the established procedures, organize expert review, and conduct field research as needed. Finally, China National Intellectual Property Administration and WIPO will jointly determine the list of the second batch of TISC preparation organizations in the second phase and publish it on the official website.

　　Third, the reporting requirements

　　Please fill in the Recommendation Form for the Establishment of Technology and Innovation Support Center (TISC) (see attachment) carefully, and ensure that the contents are true, accurate and complete, and submit it to the mailbox of International Exchange and Cooperation Office of Beijing Intellectual Property Office (guojichu@zscqj.beijing.gov.cn) before closing on March 22nd. If it is recommended after examination, the Municipal Intellectual Property Office shall notify the recommended unit to enter all information items in the recommendation form through the public service management system of the National Intellectual Property Public Service Network (https://ggfw.cnipa.gov.cn/gl/), and submit the sealed PDF version and the electronic WORD version of the recommendation form.

　　I hereby inform you.

Beijing Intellectual Property Office　　　　

March 18th, 2024　　

　　(Contact: Yang Qi; Tel: 55536355)

This article comes from WeChat WeChat official account:Eight o’clock news (id: healthinsight), author: ChenGuangjing, original title: "Multinational pharmaceutical companies in China for 40 years: from super-national treatment to ordinary players", the first picture comes from: vision china

For more than 40 years, multinational pharmaceutical companies have attracted countless amounts of money by virtue of China’s policy bonus and the environment where they have little power to compete with it.

In the running-in of multinational pharmaceutical companies and China’s characteristic market economy for more than 40 years, it has gone through the process from the initial foreign monks who can recite scriptures, to disenchantment, to checks and balances, and then to adjustment and discovery of new modes of getting along.

Objectively speaking, multinational pharmaceutical companies have contributed to the development of China’s pharmaceutical industry, and they have participated in creating the second largest pharmaceutical consumption market in the world.

However, they have enjoyed "super-national treatment" in China for a long time, including independent pricing and tax concessions.It has also brought many problems, including the intensification of overcapacity at the industrial end; The drug price in the public remains high, and patients can’t afford drugs.With the rise of local pharmaceutical companies, it is almost inevitable that their aura will recede.

The rise and fall of multinational pharmaceutical companies in China perfectly fits the development course of the whole pharmaceutical industry in China. So,The road taken by multinational pharmaceutical companies in China is almost a history of the development and policy changes of China’s pharmaceutical industry.

First, the first encounter: the introduction of more than just funds.

In 1978, China Pharmaceutical gross industrial output value was 7.3 billion yuan, which may not even be comparable to the revenue of a pharmaceutical company Pfizer-in the 1970s, Pfizer’s annual revenue was 1 billion dollars.

At that time, the pharmaceutical industry in China was in the stage of stumbling, and competitive domestic enterprises did not exist. There were only more than 500 kinds of drugs that hospitals could use daily.

Later, Yangzijiang Pharmaceutical, which claimed to have an annual income of 100 billion yuan, was still an unknown small factory in the town; Lianyungang Pharmaceutical, the predecessor of Hengrui, is still making hemostatic and disinfectant, and Sun Piaoyang, the technician who changed its fate, was not assigned here until four years later.

At first, foreign pharmaceutical companies were introduced, not for new drugs, but to introduce a large infusion model production line that meets the standards and can be sold all over the world.

The first foreign pharmaceutical company to enter China was Otsuka Pharmaceutical Co., Ltd.. It was signed in 1980 and put into production in 1984. By the end of 1980s, Otsuka, China had been able to produce 8 kinds of injections, which were supplied to big hospitals in Beijing, Shanghai, Tianjin and other cities, and also sold to Japan, with a double-digit increase in production capacity, sales volume and profit.

Otsuka, China, made a good start, and a large number of multinational pharmaceutical companies began to tentatively enter China.What they value has also developed from China’s industrial policy, preferential tax, low cost and labor to China’s huge market.

According to Medicine World, China joined the World Trade Organization as of December 2001.（WTO）The number of foreign-funded pharmaceutical enterprises in China has reached about 1790. The top 20 pharmaceutical companies in the world have invested and set up factories in China. In terms of market share, these enterprises account for half of the pharmaceutical market in China.

More important than market share,From production to sales, these foreign pharmaceutical companies have almost reconstructed the pharmaceutical industry in China.

Foreign-funded pharmaceutical companies not only brought more funds, mature technologies, brand-new concepts and management models, and more available new drugs to the pharmaceutical industry in China, but also brought the mainstream sales model in the pharmaceutical field at that time-academic marketing, and a new profession-pharmaceutical representative.

By 2016, China has more than 3 million medical representatives, supporting a huge sales system with a scale of 2 trillion drugs, serving 12,000 public hospitals in China.

In 1980s in China, under the strict planned economy system, pharmaceutical companies completed their production as planned, and then they were purchased by local pharmaceutical companies for unified deployment.

Pharmaceutical companies do not need to face the terminal market directly, and no one knows how to sell drugs in the modern pharmaceutical industry.

The pharmaceutical industry in Europe and America, after experiencing the rapid expansion and fierce competition after World War II, has long understood the key to the commercialization of medicine-doctors with prescription rights are the real customers of pharmaceutical companies, and the sales model for doctors is the truly effective modern pharmaceutical sales model.

Established in 1985, Xi ‘an Jansen introduced Jansen’s staff training mechanism and built the first pharmaceutical sales team in China, which is known as the "Whampoa Military Academy" in China’s pharmaceutical industry.(See:The 30-year ups and downs of China medical representatives.).

Most of these first-generation medical representatives employed by foreign-funded pharmaceutical companies have professional backgrounds, have access to first-hand scientific research materials, and were respected by doctors in the early days.

However, the situation changed quickly, and some domestic pharmaceutical companies quickly grasped the essence of pharmaceutical marketing and alienated it, resulting in sales with gold and kickbacks-hidden transactions.(doctor’s rebate+public relations rent-seeking)The cost once soared to 60% of the drug price.(See:China Medicine Changed the Past.).

Under the pressure of sales, foreign pharmaceutical companies have also begun to adopt a more subtle way of bribing doctors, as foreign media mentioned in a report in 2013: "Persuade with cash, gifts, vacations and other benefits.(medical staff)Write more prescriptions. "

All these will lay the foundation for a huge bribery case that is almost comparable to Waterloo, China, a multinational pharmaceutical company.

Second, localization: the rapid development of golden decade

In 2001, China officially joined the WTO.(World Trade Organization)China’s reform and opening up has deepened its integration with the world economic system.

Under the expectation of opening up to China and the expectation of the vast market, multinational pharmaceutical companies began to "settle down" frequently.

According to the later analysis of the industry, this process is to compete for the market, but also a confession meeting to show confidence in the China market. The giants scrambled to present "warlords" by investing in the establishment of R&D centers and factories.

After January 2002, more than 10 giants such as Novo Nordisk, AstraZeneca, Roche, Takeda, Pfizer, GSK and AbbVie also set up R&D centers in China. Lilly Asia Venture Capital Fund has also targeted the China market, with an initial investment of US$ 10 million, and plans to invest US$ 100 million in drug research and development capacity in China within five years.

According to industry statistics, by 2016, these multinational pharmaceutical companies have spent more than 8 billion yuan just to set up research centers in China.

Different from the new construction in the field of research and development, the "falling" in the field of production and sales is more like a game of "greedy snake".

In 2000, Pfizer won the largest acquisition in the history of the pharmaceutical industry with a sum of 90 billion US dollars, acquired its research and development company Warner-Lambert, and put Atorvastatin.(trade name Lipitor)In the pocket, thus surpassing Merck, the former overlord, and ranking first in the pharmaceutical revenue list. This also triggered a wave of mergers and acquisitions

This "snake-eating" game also extended to China. On July 2, 2008, after nearly two years’ efforts, Bayer finally completed the necessary regulatory approval and bought Dongsheng Technology’s "White Plus Black" and other anti-cold and cough products for 1.072 billion yuan.This also opened the prelude for multinational pharmaceutical companies to merge with China pharmaceutical companies.

Second year(2009)In the first half of the year alone, at least seven multinational giants announced the expansion of factories and production lines or the news of mergers and acquisitions and joint ventures. In the 2010s, the momentum became stronger and stronger. Merck, Pfizer, Sanofi, GlaxoSmithKline, Novartis, etc. joined in one after another. Among them, Sanofi bought the local pharmaceutical company Meihua Sunstone Group and bought a high price of over 520 million US dollars, which was the largest merger in China at that time.

Correspondingly, during the critical period of attracting investment in China, multinational pharmaceutical companies almost enjoyed the "super-national treatment" in policy.

Among them, mainly including tax incentives; Independent pricing, filing system, etc. Among all these "treatments", the most "useful" is the right of independent pricing.

Before the government pricing of most drugs was officially cancelled in 2015, only exclusive varieties could be priced independently. However, multinational pharmaceutical companies often introduce patented drugs into China, which can set higher prices.

This makes these drugs form a "scissors gap" with domestic drugs.

During this period, the scale of China pharmaceutical market has been greatly expanded. The output value of the top 100 pharmaceutical enterprises exceeds 300 billion yuan, but the concentration is less than 35%. The enterprises are "small, scattered and chaotic", and the product quality cannot be compared with imported drugs, let alone replaced. In order to compete for the market, a unique marketing model with gold sales was formed, and "emphasizing sales and neglecting research and development" began to become the mainstream of market competition during that time.

The market mechanism fails in the medical field, and the higher the drug price, the more room for operation. This is even more powerful for multinational pharmaceutical companies.Imported drugs occupy the commanding heights of the pharmaceutical market. And this advantage is more and more obvious after the patented drugs have passed the protection period.

Before and after 2006, the former director of National Medical Products Administration, Zheng Xiaoyu, was sentenced to death. As a warning, the whole drug supervision system overcompensated the behavior of rent-seeking and approving homogenized "new drugs". The drug review and approval in China was tightened rapidly, and the approval speed of domestic generic drugs was slow, resulting in a serious backlog.

In the pharmaceutical market of China, the price of drugs that have passed the patent period has started to remain high, and the gap with domestic generic drugs continues to widen.

According to some data, by 2013, the ratio of the original research drug of ceftriaxone to the retail price of generic drugs has expanded from the previous 6.25: 1 to 9.35: 1. One product and two regulations in the hospital have also become an imported product and a domestic medicine.

Many "life-saving drugs" with high technical barriers even have the highest situation in the world. For example, Gleevec of Novartis entered the mainland market of China in 2002, and the price per box was as high as 25,800 yuan. Since then, the price has remained basically stable, and by 2014 it has been much higher than 17,000 yuan in Hong Kong, China and 13,600 yuan in the United States.

Under the disparity of strength and weakness, multinational pharmaceutical companies have gradually entered the golden age of "lying down to make money" in China.

In order to further expand their advantages, multinational pharmaceutical companies also strive to expand their sales teams.

According to a paper published by Yale Law School scholars in 2014, the top 10 pharmaceutical companies in the world employ about 25,000 sales teams in China. According to IMS statistics, multinational giants such as Pfizer, Bayer and AstraZeneca have more than 2,000 first-line medical representatives, and there is a trend of further expansion.

According to statistics, the pharmaceutical market in China achieved a compound annual growth of 25% in the decade after 2000, and the income of multinational pharmaceutical companies also rocketed. AstraZeneca, for example, has built a factory in China for four years, and its sales revenue has exceeded 1 billion yuan, which is called the "dream team" of multinational pharmaceutical companies. Although other pharmaceutical companies do not have more data to prove it, they can also see clues from the grand annual meeting.

After Pfizer acquired Wyeth in 2010, an annual meeting in Dongguan, Guangdong Province cost 30 million yuan and more than 5,000 employees participated. At that time, it was called the "annual meeting of the best company". Previously, Bayer led more than 1,600 employees to carnival in Jeju Island, South Korea for 6 days, and the industry analysis cost will not be less than 30 million yuan.For a long time, the annual meeting of multinational pharmaceutical companies in China is an event that attracts the attention of the industry.

It was a prosperous time for multinational giants to develop rapidly. However, in the carnival, no one noticed the hidden worries that might make their "aura" recede.

Third, the blow: loss of supranational status

In 2013, GSK was fined a sky-high price for bribery in China, several senior executives were sentenced and one foreign executive was deported.

For a long time before GSK bribery case, multinational pharmaceutical companies were often regarded as synonymous with professionalism and compliance because of their "halo" in China market.

Until 2004, foreign media published an article exposing the "kickback shady" of pharmaceutical giants.People suddenly discovered that some so-called "standards", "rules" and "international practices", which people take for granted as reasonable behaviors, such as traveling and lecture fees, also have the risk of interest transfer.

However, in the process of law enforcement since then, due to hidden methods and insufficient legislation in China, regulators have not made a clear statement on these behaviors.

After GSK’s bribery case in China was exposed, people suddenly understood that the localization of multinational pharmaceutical companies has extended to the field of sales with gold, and the amount is so huge.

According to public information: GSK(China)In order to increase sales, a large number of salespeople were recruited and paid bribes to medical staff in medical institutions all over the country. Travel expenses, lecture fees, organizing tours, etc. are all ways to expand the use of drugs or expand their use. Only after 2007, GSK, like more than 700 travel agencies and consulting companies, transferred 3 billion yuan, which was suspected to be used for "illegal fund disposal".

Since the GSK case, people have clearly realized that,China’s regulators are ready to "shoot".

In fact, multinational pharmaceutical companies entered the China market in the form of joint ventures from the beginning. Their technology is often not the latest technology. It is mentioned in Mainstream-Wisdom of the Leaders of Pharmaceutical Companies in China that the overseas direct investment theory of developed countries clearly mentions that the core technology will remain in the headquarters, and the second-rate technology and production line will flow overseas. Inadequate management, and multinational pharmaceutical companies create book losses and evade taxes by making high prices of overseas raw materials.

During this period, scholars in China also realized that we can’t catch up with the international level by introducing foreign capital to build tertiary industry.

However, in the early days of reform and opening up, China’s technology was too weak, and these mature technologies can meet the demand to a certain extent.

However, in the subsequent development, local pharmaceutical companies in China are also rising rapidly.

Today, even the world’s leading PD-1 inhibitor has become the object of research and development. According to Baiaotai’s announcement, after Bristol-Myers Squibb and Merck launched PD-1 in 2014, 85 of the 154 PD-1 in the world were developed or jointly developed by China enterprises.

Since 2018, only five domestic PD-1s in China have been approved for listing.

Under the pressure of domestic drug competition, the imported PD-1-O and K drugs, which initially cost 1 million yuan to be listed in the United States, were given the lowest price in the world as soon as they entered China. After several rounds of price wars, the annual cost continued to drop sharply.

Especially after the national medical insurance negotiations, under the offensive of price reduction of domestic drugs, although the above two imported drugs were not successfully negotiated, the annual expenses were also reduced from more than 300,000 yuan and more than 200,000 yuan to more than 100,000 yuan. The domestic PD-1 can even reduce the personal out-of-pocket expenses to 10,000 yuan.

The state-led "Major New Drug Creation" project was also launched in 2008. By 2019, there were 139 new drug certificates, 44 of which were Class I new drugs. These drugs are all "chips" in the game of medical insurance negotiation and forced price reduction of imported drugs.

Before the GSK bribery case was investigated, "domestic Iressa" Ectinib went on the market. This small molecule targeted drug with completely independent intellectual property rights in China broke the monopoly position of European and American pharmaceutical companies. In the first national negotiation in 2015, Iressa was forced to reduce the price by 55%, and the average monthly cost dropped from 12,000 yuan to about 5,500 yuan. This is not only the preface of domestic substitution of imported drugs, but also gives the competent authorities the confidence to severely punish GSK.

Nowadays, innovation has become the common choice of more and more head pharmaceutical companies. Statistics show that the total value of China’s pharmaceutical industry has been close to 3 trillion yuan by 2017. In 2019, the income from the main business of the top 100 enterprises reached 929.64 billion yuan, with a growth rate of over 10%. The average R&D cost is more than 550 million yuan.

According to Wind data, the R&D investment of A-share pharmaceutical enterprises in China was less than 10 billion yuan in 2011, and it has exceeded 50 billion yuan by 2019. Judging from the annual reports, in 2020, there will be as many as 14 R&D investments in China exceeding 1 billion yuan; The research and development of more than 40 pharmaceutical companies accounts for more than 10%.

China is increasingly emboldened to reduce the price of imported drugs. With more and more domestic innovative drugs on the market and generic drugs passing the consistency evaluation, a subversive reform is gradually taking shape.

The rules of the game have changed, and multinational pharmaceutical companies have changed from the role of "wrestling" with policy makers to ordinary players, who can only comply with the rules and compete fairly with local pharmaceutical companies.

Fourth, the Great Retreat: How many people want to go back ten years ago?

In 2017, leaving the shut-down Shanghai Lilly China R&D Center not only announced the end of an era, but also seemed to push down the first domino of foreign companies’ assets withdrawing from China.

Then Novartis dissolved the biopharmaceutical research and development team in China, and the early research and development of antibiotics and antiviral drugs was stopped, and 140 people were abolished; GSK China R&D Center was abolished, and the project under research was transferred to American research center; Novo Nordisk China R&D Center layoffs; AstraZeneca China preclinical research business divested …

Dominos continue to overwhelm more business.

In 2019, Lilly sold the rights of antibiotic varieties Xikelao and Jingkexin in Chinese mainland, as well as the production plant of Xikelao in Suzhou.

Pfizer also packaged mature products such as Lipitor and Luohuoxi into Pfizer Puqiang and eventually merged them with generic drug giant Mylan.

Since then, GSK and Novartis have also sold their factories in China. Boehringer Ingelheim stripped off the promotion of Aiquanle, Kebite, Silihua and Sihehua; Mengdi Pharmaceuticals is simply selling its business unit in China.

In 2021, more and more heavy product lines in the past were "killed with tears".

Then, a batch of drugs began to withdraw from the China market. Just three months ago.(May 24)Among the 283 cancelled approval drugs announced by National Medical Products Administration, Weijianle of AbbVie is included.(Obipali tablets), Yi Chery(Dasebvir Sodium Tablets), Li Luo of Johnson & Johnson.(Procarbidol Succinate Tablets)Cape orchid with excellent time ratio(levetiracetam tablets), Novi of Merck.(Sigliptin Phosphate).

Many of these products, such as Merck’s hypoglycemic drug Genevix, are on the track with annual sales of several billion yuan, and now it is a mixed feeling to leave.As for the strategic deployment of multinational pharmaceutical companies, some investors even ridiculed that this is the "Dunkirk" of the pharmaceutical industry.

In the past four years, the state organized the centralized procurement of medical equipment, which set off a huge wave in the pharmaceutical market in China, which was called "tsunami". Although only 218 varieties are involved at present, the market scale is 220 billion yuan, but its foreseeable influence has made people who are used to the traditional marketing to conquer the world feel insecure.

There is no room for further clinical promotion, regardless of whether the bid is won or not, because the price is cut at the waist and ankle. The traditional marketing model is facing unprecedented challenges. It is difficult for multinational pharmaceutical companies to win the bid in order to maintain global prices.

In the field of innovative drug research and development, the giants have also encountered close-knit struggles from local enterprises. The once unattainable PD-1/PD-L1 was dragged into the Red Sea by China pharmaceutical companies. From the annual cost of millions of yuan to the minimum of less than 20 thousand yuan.

Mature products are surrounded by generic drugs, new products are facing price cuts in medical insurance negotiations and rapid attacks from competitors. Multinational pharmaceutical companies are in a crisis of being besieged on all sides.

In order to maintain their advantages and seek new growth points, in addition to divesting "non-core business", the adjustment and breakthrough of multinational pharmaceutical companies have never stopped.

In January 2019, the distance from cardiovascular heavy drugs was "determinable"(Chemical name: rosuvastatin)Just two months after losing the bid in the 4+7 pilot project, AstraZeneca, which is known as the "dream team", threw a heavy news: it has obtained the exclusive promotion right of Xuezhikang in Chinese mainland from the Green Leaf Group.

Multinational pharmaceutical companies sell proprietary Chinese medicines, which breaks through the inherent cognition of the industry. What breaks the industry cognition even more is that it has also started CSO.(Contract Sales Organization), "big package business".

A year later, AstraZeneca accepted the exclusive promotion right of a medical-grade home twelve-lead ECG instrument in China. According to the medical economic news, the company will also package 100 products-50 domestic or imported agent products and 50 diagnostic equipment products.

The sales cooperation between domestic pharmaceutical companies and multinational pharmaceutical companies is getting closer and closer, and the industry is beginning to be surprised by this treatment. Even Pfizer, once a "big pharmaceutical factory in the universe", has come to an end.

Not long ago, Cao Junyang, vice president and chief medical officer of Pfizer China, also revealed in an exclusive interview with the medical profession that apart from speeding up the introduction of self-developed products into China, Pfizer will also cooperate with local enterprises or multinational enterprises to give full play to its "leading commercialization advantage in the pharmaceutical field in China".

Simply understand, that is, to give play to its advantages in the sales field.

With the accumulation of sales teams in the past decades, the choice of multinational pharmaceutical companies is unexpected, but it is reasonable.

With the aging and high incidence of cancer, the pharmaceutical market in China has maintained a high-speed growth all the year round. Foresight Industry Research Institute predicts that by 2025, with its growth rate of 14% to 17%, it will exceed 5 trillion yuan.

Such a "big cake" can’t be eaten without sincerity, and multinational pharmaceutical companies are also trying their best.

From 1980 to 2021, the scale of the pharmaceutical market in China increased from less than 8 billion yuan to nearly 3 trillion yuan.

Can multinational pharmaceutical companies that have lost their "aura" subvert their profit model for 40 years in a brand-new pattern and rules and find a new way in this trillion-dollar market?

References:

Introduction, for digestion and absorption-Notes on an interview with China Otsuka Pharmaceutical Co., Ltd., Cong Yu.

"Creating a New Management Situation by Producing World-class Products —— An Interview with China Otsuka Pharmaceutical Co., Ltd.", Zhang Zhitao.

Mainstream-the Wisdom of China Pharmaceutical Leaders, Tao Jianhong, Tan Yong.

The Impact of Foreign Capital Utilization on China’s Pharmaceutical Industry, Liu Xue, Chen Wenxuan, etc.

The investment mind of multinational pharmaceutical companies has changed, He Rong.

This article comes from WeChat WeChat official account:Eight o’clock news (id: healthinsight), Author: Chen Guangjing

With the recent official statements on optimizing and adjusting the real estate policy, a new round of stabilizing the property market has revived. The analysis generally believes that the signal that the current "policy bottom" is once again solid is obvious.

However, in the process of great changes in the relationship between supply and demand, it is particularly important to judge the boundaries and trends of policy easing. In the attempt to adjust and explore, many cities first gave a relatively safe way of encouragement-housing subsidies.

Data map: There are many high-rise buildings in the city. China News Service reporter Wang Dongming photo

Two provincial capitals increased subsidies.

On August 4th, according to the official micro-signal "Nanjing Real Estate Micro-government" of Nanjing Housing Security and Real Estate Bureau, Nanjing issued the notice of "Further Optimizing Policy Measures to Promote the Stable and Healthy Development of Nanjing Real Estate Market". The first of the eight policies is the implementation subsidy for purchasing new commercial housing.

Specifically, the new six districts are encouraged to continue to give a certain proportion of housing subsidies to those who buy new commercial housing within the specified period according to the actual regional market, and Qixia District and Yuhuatai District will give subsidies to the purchase of new commercial housing after evaluation based on the actual market within their respective jurisdictions, so as to effectively reduce the burden of rigid and improved housing purchase.

Zhao Qian, a senior analyst at the Central Finger Research Institute, pointed out that as early as 2022, several suburban areas in Nanjing, such as Liuhe, Lishui and Gaochun, had already implemented a series of subsidy policies. This official document, in addition to re-emphasizing that the new six districts can continue to implement housing subsidies, mentioned the new regulations for Qixia and Yuhuatai for the first time.

"This is also a policy put forward by Nanjing after comprehensively studying the buyers in various regional markets. Later, each district will introduce specific implementation details, and the implementation effect remains to be seen." Zhao Wei said.

Nanjing has also become the second provincial capital city to join in this round of property market adjustment. Just the day before the introduction of the New Deal, Zhengzhou issued 15 policies to regulate the property market, which also put the content of housing subsidies at the forefront, including subsidies for young talents to buy houses, families with many children to buy houses, and deed tax on housing purchases.

"Zhengzhou has a total of 15 policies, and 3 of them all mention various subsidies, which fully shows that in this round of property market boosting work, financial subsidies and other tools will be actively used, reflecting the new orientation of the current housing purchase policy." Yan Yuejin, research director of Yiju Research Institute, said.

　　Data Map: Painting boats swim on Qinhuai River in Nanjing, Jiangsu. China News Service reporter Li Bo photo

What is the thrust of the "icing on the cake" policy?

Following Politburo meeting of the Chinese Communist Party’s "timely adjustment and optimization of real estate policy" on July 24th, and the Ministry of Housing and Urban-Rural Development followed closely to clarify the direction of policy support, many places quickly launched actions to release policies related to stabilizing the property market, and the content related to housing subsidies also became hot.

On August 4th, Ganzhou, Jiangxi Province issued 18 real estate measures, which mentioned supporting the implementation of house purchase subsidies and continuing to implement phased house purchase deed tax subsidies. On August 1st, Jiangsu Jurong introduced a new policy to stabilize the property market, including deed tax subsidies for families with many children to buy new houses and deed tax subsidies for new commercial housing. On the same day, Sichuan Ya ‘an Economic and Technological Development Zone issued a new policy to stabilize the property market, and proposed to buy new houses to subsidize the purchase of houses, including subsidies for talents and families with many children.

"The biggest feeling is that although I spent a lot of money to buy a house before, I still feel like I am getting a subsidy." Citizen Xiao Miao (pseudonym) bought a new house in July this year, and after paying the deed tax, she applied for a subsidy for talents to buy a house. She received a short message one week after the application, and the money arrived less than half an hour later.

On social platforms, more and more people share their experience of applying for housing subsidies like Xiao Miao. At present, granting housing subsidies is one of the important means for cities to support housing consumption, and the frequency and proportion of policies remain high.

According to the statistics of the Central Finger Research Institute, in the first half of 2023, more than 50 cities have implemented the housing subsidy policy. The subsidy methods mainly include one-time subsidies according to sets or areas, one-time or phased payment of deed tax subsidies, payment of consumer vouchers subsidies, talent housing subsidies, and a certain proportion of housing price subsidies.

"In the short term, it is expected that the demand-side policy will still focus on reducing the threshold and cost of buying a house. The’ one district, one policy’ and the combination of the birth policy are important directions, and the credit policy for improving housing demand is also expected to increase." Chen Wenjing, director of market research at the Central Finger Research Institute, said.

However, there are also voices that housing subsidies tend to be short-term encouragement and assistance, and cannot really become a decisive factor affecting property buyers. The White Paper on House Purchase Intention in 2023 published by Leju. com shows that tax adjustment and house purchase subsidy have little influence on decision-making. In the choice of "which of the following changes will affect your decision to buy a house", "tax/interest rate will continue to decrease" and "large house purchase subsidy" can only affect 4.81% and 11.12% of buyers.

"Judging from the current relaxed environment of the property market as a whole, most of the housing subsidies in various places are part of the’ combination boxing’ of local regulation and relaxation." Zhang Bo, president of 58 Anjuke Research Institute, previously commented on the housing subsidy policy, saying that the effectiveness of a single policy on market release is relatively limited, and it needs to form a joint force with other regulatory relaxation policies, which will have a certain influence on the market.