The original digging number is included in the topic # 44 migrant workers.

In recent weeks, I have a toothache. According to past experience, either my gums are severely atrophied or my teeth are cracked and need to be filled. So I hung up the number of a famous dental hospital in Guangzhou with my mobile phone, which was particularly difficult to hang up. It was full in recent days and I could only hang up the number four days later.

At 7 o’clock this morning, it was drizzling in the sky. I set off for the hospital, filled out a form to take a temperature measurement, and wanted to know whether the dental insurance could be reported at the registration office. I saw a buddy in front of me paying money, the first one was more than 6,700, and the second one was more than 1,900. I was so scared that I almost wanted to go home, but I wanted to come all over again. The dentistry was so profitable that I had to dig it.

At 8: 30, there were a lot of people sitting at the door. The hospital was not big, but there were departments in the elevator. I was looking at the dental pulp department.

On a whim, I want to see the flow distribution of people in various departments at this time, and I ran a circle on the upper and lower floors:

6F Children’s Stomatology: 1 person

5F Orthodontics Department: 8 people, Dental Pulp Department: 8 people.

4F Implant and Prosthetic Department: 8 people, Oral and Maxillofacial Surgery: 6 people.

1F Radiology Department: 5 people, Periodontology Department: 9 people.

(Not included in the treatment)

It’s my turn. After checking, it was concluded that a tooth needs to be filled. After paying the total fee of 305, I paid 200 medical insurance for reimbursement of 105. I just saw the expenses of various projects on the screen of the hall, and took a photo.

How to estimate the annual income of this hospital? It is known that the maximum number of doctors registered in a day is 30. From the registration applet, we can see that the number here is full almost every day, and we can see how many doctors there are in each department every day.

The number of patients per day can be calculated as follows:

Pediatric stomatology: 6 doctors *30 numbers =180 people.

Oral and Maxillofacial Surgery: 5 doctors *30 numbers =150 people

Orthodontics: 7*30=210 people

Dental and endodontic department: 9*30=270 people

Periodontal disease department: 5*30=150 people

Implant Restoration Section: 5*30=150 people

According to this number of people, the registration fee alone can earn 10 yuan *1110 people =11100 yuan per day, which is really cool!

The total income can be estimated if there is another per capita cost. My idea is to take the cost of the most common treatment items in each department instead of the per capita cost. For example, periodontal disease is tooth cleaning, and dental pulp is tooth filling. Combined with the cost photographed in the hall and online data, some common treatments, such as tooth cleaning, pulling out a wisdom tooth, applying fluoride to the whole mouth, filling a tooth, etc., cost about 500. Roughly speaking, if 500 yuan is taken as the per capita cost, then the hospital’s annual income.

500 yuan *1110 people/day *365 days = about 200 million.

This hospital is only a small branch. If it is the General Hospital, it is estimated that its income will double. According to the hospital’s WeChat WeChat official account, there are 50 doctors here, which means that each doctor brings 200 million /50=4 million in revenue every year.

With such a high per capita income, it can be inferred that the income of dentists should be high. Digging through the financial report of a dental A-share listed company, which has 21 dental hospitals in Zhejiang, there are several interesting data in the financial report:

For example, the annual revenues of the above four stomatological hospitals are 620 million, 390 million, 140 million and 40 million respectively, and the net profit margins are 40%, 28%, 28% and 16% respectively.

For example, 54.99% of the cost of stomatological hospital is labor cost, which proves the high income of dentists.

So how high is the income of dentists? I searched a lot of answers in Zhihu. The monthly salary of dentists in public hospitals in first-and second-tier cities is between 10,000 and 20,000, and 30,000 to 40,000 if they are deputy directors or above.

Data reference from: https://www.zhihu.com/question/364101818/answer/958783096

Dentists in private hospitals earn more. Here is an authoritative data, which comes from the dictation of the founder of a dentist online platform:

At present, private dental hospitals basically adopt the salary method of basic salary plus commission. The monthly income of dentists with lower income is about 20,000 to 30,000 yuan, and the monthly income of dentists with higher income can reach 60,000 to 70,000 yuan. Some top dentists will have a higher commission, and may even break 500,000 yuan a month.

As we are now, we basically recruit doctors from some good public hospitals such as Huaxi Stomatology, and the success rate is still relatively high, because in private clinics, especially brand-operated private clinics, the treatment is also better, and the recognition of doctors in the industry is not worse than that in public hospitals.

He also mentioned that there is a great demand for dentists in China:

The ratio of dentists to population is only 1: 28,000, compared with 1: 1,000 in developed countries such as the United States, 1: 2,000 in Japan and 1: 4,000 in Western Europe, which fully shows that there is a great gap in the demand for dentists in China.

Source: https://www.iyiou.com/analysis/2018052373041.

I really envy, envy and hate. The key dentist is still a profession that gets more and more popular as he gets older. He will not retire at the age of 35 like the siege lion, and he has a high sense of security!

Original title: "How much can a dental clinic earn a year? 》

Read the original text

　　Recently, China’s economic indicators from January to July were released one after another, which aroused a lot of concern.

　　As the largest trading partner of more than 120 countries and regions in the world, the next trend of China’s economy affects the pulse of the global economy.

　　In the past ten years, the air routes of 11 international hub ports along the coast of China have increased by 60%. The maritime service network connects the major ports of more than 100 countries and regions, making it the country with the highest maritime connectivity in the world.

　　At present, the century-old changes and the century-old epidemic are intertwined, and countries around the world are deeply impacted. How should we understand the challenges that China’s economy is experiencing and the expectations of future growth?

　　And how to find the right coordinates to evaluate China’s economy?

　　Master Tan worked out an account with the authority.

01

Which epidemic prevention and control mode has the lowest cost?

A research team of the National Bureau of Statistics has made a model calculation on the relationship between epidemic prevention and control policies, macroeconomic policies and economic loss rate in various countries since the outbreak of the COVID-19 epidemic. The results show that:

　　From 2020 to the first half of 2022, the total economic loss rate of China was only 2.3% under strict prevention and control.

　　However, the economic loss rate under tight prevention and control (such as Japan and South Korea), passive prevention and control (such as Germany and France) and passive prevention and control (such as the United States and Britain) reached 3.9%, 5.5% and 5.9% respectively.

　　At the same time, after excluding the impact of macroeconomic policies, China’s economic loss rate dropped to.floor level.

　　The international media pointed out in an article entitled "China’s policy of" dynamic clearing "of COVID-19 infection contains lessons for other countries" that China’s anti-epidemic policy of "dynamic clearing" has achieved the goal that every country sought two years ago: low mortality and as little economic chaos as possible.

　　China’s epidemic prevention model has been achieved.Give consideration to anti-epidemic and production developmentThe effect.

　　A typical example is that in the first half of this year, China’s export data became the bright spot of growth, while the economic growth expectations of major countries in the world were declining.

　　02 　

　　Why has China become a global lifeline?

　　This is one of the perspectives of epidemic prevention cost accounting. China insists on "dynamic zero clearing", which reduces the manpower, material resources and economic and social costs as much as possible, in exchange for overall economic and social stability.

　　Behind China’s low economic loss rate is the stability and toughness of China’s supply chain and industrial chain under the policy of "dynamic clearing".

　　In the past two years, repeated outbreaks have made this more prominent.

　　Recently, Tan Zhu chatted with Yan Ci, the chief representative of China, the global container shipping logistics giant Maersk Group.

　　The year when Maersk invested in the first fully automated storage project in China was 2020, when the epidemic had just begun.

　　Maersk has a reason to dare to cast this project against the wind.

　　At the China International Fair for Trade in Services in 2020, Yanci praised the company for maintaining normal operation and uninterrupted supply chain with the help of China government.

　　During the epidemic, China fully guaranteed the production of enterprises with a stable soft and hard environment. The goods manufactured in China are continuously transported to the world through logistics companies like Maersk.

　　According to the statistics of the United Nations Conference on Trade and Development,During the epidemic, China’s share of global merchandise exports increased from 13% in 2019 to 15% by the end of 2021..

　　Among them, China’s share in global electronic products exports increased from 38% in 2019 to 42% in 2021, and its share in textile exports increased from 32% to 34%.

　　China’s increased export share has become the "lifeline" for countries such as the United States and Britain to maintain their operations.

　　In 2020, when the epidemic just broke out, 83% of the imported masks in the United States were made in China, two-thirds of the protective clothing came from China, and 90% of the imported box refrigerators specially used for storing vaccines came from China, showing an explosive growth.

　　The epidemic prevention and control in China has stabilized the industrial chain and supply chain, making China a ballast stone to meet the needs of global epidemic prevention, production and life.

　　Stability in the face of wind and rain comes from the accumulation of a sword in ten years.The "Decoding Decade" broadcast by the main station is the best example.

Despite the epidemic, the number of China-Europe trains that are still running smoothly in the Eurasian continent has exploded in this decade, reaching nearly 900 times that of the opening year. Now, there are an average of 42 trains running between China and more than 190 European cities every day.

In the complicated global epidemic situation, stable policies and environment are more attractive, and the keen international capital flow is very convincing.

A few days ago, the Ministry of Commerce announced that from January to July this year, the actual amount of foreign capital used nationwide was 798.33 billion yuan, an increase of 17.3% on a comparable basis.

Investment is confidence.

　　03　　

　　Who has more confidence in China?

　　You can look at the four sources of investment in China highlighted by the Ministry of Commerce:

　　The United States, which has failed to prevent and control the epidemic, has increased its investment in China by 36.3%, and the rest of the countries are also allies that the United States is trying to win over.

　　You know, for a long time in the past, a focus of American diplomacy was to build small courtyards and high walls on the industrial chain with these countries as the axis.

　　But what is it?as the trend of the times indicatesMultinational enterprises have given their choices by voting with their feet.

　　According to the 2022 White Paper on American Enterprises in China released by the American Chamber of Commerce in China this year, more than two-thirds of the member companies continue to list China as the primary market.

　　Starbucks, a Seattle-based coffee chain, is committed to opening 6,000 stores in China before the end of the year.

　　Germany, in the first half of this year, set a record high for its investment in China in the first half of this year since 2000. Among the industries in which Germany increased its investment in China, there was its manufacturing "crown jewel" — — Automobile industry.

　　This year, German Volkswagen, which has been producing and operating in China for nearly 40 years, set the first subsidiary of its software company CARIAD in China — — This is also CARIAD’s first overseas subsidiary.

　　Nearly 40 years ago, the presence of Volkswagen once planted the seeds of growth for China automobile industry.

　　Today, in the eyes of the public, the establishment of a new factory in China, which ranks first in the world in the new energy automobile industry, represents the hope of the public.

　　Bringing the "leader" of China’s top industries to China means more precious confidence besides economic considerations.

　　From a global perspective, the United States, Japan, South Korea and Germany are the economic leaders in America, Asia-Pacific and Europe respectively, and they are also the weathervanes in their regions. Their choices are very convincing.

　　In fact, the Americans themselves have long forgotten: China is one of the countries with the highest total rate of return on foreign direct investment in the United States.

　　According to the U.S. Department of Economic Analysis, from 2000 to 2020, the average rate of return on American direct investment in China is14.7%, much higher than the US overseas direct investment.9.7%Yield.

　　On the contrary, if American companies reduce their investment in China by half, it will cause very direct damage to the American economy, and the one-time loss of gross domestic product (GDP) will be as high as 500 billion US dollars.

　　Even during the COVID-19 epidemic, the overall rate of return of foreign investment in China is still rising. In 2021, foreign investors can still get a rate of return of over 6% when they invest in China.

　　From a longer time dimension, the rate of return on investment in China in 2020 and 2021 remains at a stable level compared with before.

　　Under the epidemic, it remains stable, which is very telling.

　　Pan Yuanyuan, an international investment expert at China Academy of Social Sciences, told Tan Zhu:

　　The first characteristic of foreign direct investment is the long time period; Second, foreign-funded enterprises will also participate in management, bringing their own technology, experience and channels to China, and combining them with China’s resources for transformation. Therefore, unlike short-term speculative investment in the securities market, direct investment pays more attention to the fundamentals of the economy and is also more alert to risks and uncertainties.

　　In other words, the most important thing for foreign direct investment is the stability of a country’s economic expectations.

　　04

　　Where does the stability of China’s economic expectations come from?

　　Recently, the International Monetary Fund also increased the RMB weight in the Special Drawing Rights (SDR) from 10.92% in 2016 to 12.28%.

　　This figure is the confidence of the international community in the stability of China’s economy and financial market, and also the recognition of effective epidemic prevention and control in China.

　　In 2020, under the epidemic crisis, countries’ economic policies to deal with the impact are completely different.

　　Countries represented by the United States, passive prevention and control, but in order to get quick results in the short term, have adopted unlimited quantitative easing policies.

　　From the second quarter of 2020 to the first quarter of 2021, the year-on-year growth rate of M2 in the United States remained above 20%, and the average growth rate of M2 after the epidemic was about 10 percentage points faster than that before the epidemic.

　　Moreover, the United States has repeatedly introduced large-scale economic rescue bills. In 2021, the fiscal deficit ratio reached 12.4%, even higher than the historical high of 9.8% during the financial crisis in 2009.

　　The "strong medicine" seems to be effective quickly, but it has led to bad consequences.

　　During the epidemic, the United States not only ranked among the countries involved in the survey with an economic loss rate of 6.5% (excluding the impact of macroeconomic policies). The more direct performance is that the inflation level in the United States has reached a 41-year high.

Inflation in the United States not only makes American enterprises and consumers bear high production and living costs, but also transfers the crisis to the whole world.

　　According to the assessment of the Bank for International Settlements, the annual inflation rate of nearly 60% developed economies exceeds 5%, the highest level since the late 1980s. The inflation rate of more than 50% developing countries has also exceeded 7%.

　　The rapid interest rate hike by the Federal Reserve in response to inflation has expanded the debt scale of emerging market countries. According to the International Monetary Fund, there are currently 38 developing countries facing debt risks.

　　Under the impact of global inflation and the Federal Reserve’s interest rate hike, Sri Lanka was forced to declare bankruptcy due to "insolvency" and became the first new market country to default on its sovereign debt in 2022.

　　Compared with the strong stimulus measures of the United States, during the epidemic, China’s macroeconomic policies were always guided at a steady pace. In the first half of this year, the national consumer price index (CPI) rose by 1.7% year-on-year, far below the level of European and American countries.

　　Because of this, the US dollar index has risen by more than 11% this year, and the depreciation of the euro, pound and yen against the US dollar is between 10% and 17%. Compared with these major global currencies, the performance of RMB is relatively stable — — It depreciated by about 5.8% against the US dollar.

　　As Lu Jinyong, director of the university of international business and economics Foreign Direct Investment Research Center, said, China still gives people an expectation and hope — — A growth expectation, profit expectation and better and better hope.

　　One of the articles in the international media commenting on China’s economy was titled "China’s economy has hidden power".

　　What are the hidden forces of China’s economy?

　　It is to plan development and safety as a whole, and it is a prominent problem to deal with economic development with systematic concept.

　　It is the wind and waves that are high, but it is as tough as a rock, and it is slow and steady, and it has its own sky.

　　This report is compiled in accordance with Article 50 of the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information (hereinafter referred to as the Regulations on the Openness of Government Information).

　　I. General situation

　　In 2021, the Changping District Government earnestly implemented the Regulations on the Openness of Government Information, continuously expanded the open content, innovated the open forms, improved the open system, strengthened the open supervision, and promoted the open work of government information and government affairs in an orderly manner.

　　(A) the implementation of open process specification

　　The first is to compile the "Changping District Government Information and Government Affairs Disclosure Work System Manual", refine nine system rules, and standardize the government affairs disclosure work process in the whole region. The second is to strengthen the voluntary disclosure of government information, standardize the setting of government information disclosure columns, and timely release the statutory voluntary disclosure content. Special topics such as "the construction of two districts" were established, and information in key areas such as the approval and implementation of major construction projects, the allocation of public resources, people’s livelihood, law enforcement supervision, and urban and rural construction was actively disclosed, and 3,401 pieces of information were released throughout the year. The third is to optimize the mechanism of disclosure according to the application, and actively respond to the needs of enterprises for government information disclosure. The whole region has handled 923 applications for government information disclosure. The fourth is to strengthen the business guidance for the open work of all units, combine the online business training of the universality of government affairs disclosure with the offline analysis and discussion according to the application difficulties, and promote the continuous improvement of the standardization level of government information and government affairs disclosure in the whole region.

　　(2) Strengthen the management of open platforms.

　　First, strengthen the construction of the website platform of the district government and improve the application efficiency of data classification management of government websites. Strengthen the construction of information content on government websites to ensure timely information release and update. The second is to complete the development and testing of the "Pingping" function module of the government service intelligent robot and the development of WeChat applet, expand the knowledge base data by more than 14,000 pieces, realize the voice interaction function, and provide instant question and answer service for the enterprise masses. The third is to strengthen the application of cutting-edge monitoring and inspection technologies such as big data and cloud monitoring, refine the assessment rules for new government media, and implement the monthly notification system for government websites and new government media work.

　　(3) Improve the interaction mechanism between the government and the people

　　The first is to expand public participation in policy formulation. For policy documents concerning people’s interests and people’s livelihood, the function of "I want to make suggestions" is set to collect people’s opinions and give play to the role of public participation in the process of policy formulation. The second is to intensify the policy interpretation, and interpret 17 district-level policy documents in an easy-to-understand way, such as illustrated cases, policy questions and answers, videos, etc., so that enterprises can understand and understand them well. Third, we will actively carry out a series of activities of "I do practical things for the masses", hold four "policy public lectures" and 11 "government open days" around optimizing the business environment, improving people’s livelihood and safe production, strengthen the interactive communication between the government and the people, and guide the public to participate in social governance in an orderly manner.

　　(D) to strengthen the assessment and supervision.

　　Incorporate government information and government affairs disclosure into the performance appraisal scope of the district government, and further optimize the appraisal rules. Carry out third-party evaluation of government information and government affairs disclosure on a quarterly basis, and report the evaluation results. There was no accountability in the whole year.

　　Second, the initiative to disclose government information

　　Iii. Receiving and handling applications for government information disclosure

　　Four, the government information disclosure of administrative reconsideration and administrative litigation.

　　V. Main Problems and Improvements

　　The main problems are as follows: First, the disclosure of government information by various units lacks depth and breadth, and the disclosure ratio of government information concerned by enterprises and the masses is not high. Second, the underlying content management platform system of government websites cannot fully meet the requirements of intelligent and digital applications of government websites. The operation and maintenance management of new government media is not standardized. Third, the staff’s professional ability needs to be improved, and the work norms and standards need to be further strengthened.

　　Improvement: First, we will promote the integrated development of government information, government affairs disclosure and government affairs service, combine the disclosure of statutory contents of government information with the disclosure of information needed for handling affairs, and promote the whole process of handling services to fully meet the personalized service needs of handlers. The second is to continuously upgrade and explore the in-depth application of new technologies in the government information disclosure platform, and promote the integrated development of government websites and government new media knowledge bases. The third is to establish a normalization mechanism for government information and government affairs publicity training, form good measures into typical cases, adopt video, offline meetings and other forms of experience exchange, earnestly do a good job in business guidance, and improve the business ability of government information and government affairs publicity staff in all units in the region.

　　Vi. Other matters that need to be reported

　　This unit collects information processing fees according to the Measures for the Administration of Information Processing Fees for Government Information Disclosure. In 2021, there were 0 pieces of charge notices, with a total amount of 0 yuan. The total amount actually collected is 0 yuan.

The third week of May is National Nutrition Week.

This year’s theme is "How to cook, how to choose and how to read labels"

Learn to read nutrition labels

Do on-demand meal preparation and nutrition catering.

Koppjun believes that

This is a compulsory course for everyone.

So, how do we read food labels?

Make a reasonable meal plan?

The higher the ranking of ingredients, the more content.

It is stipulated in our country that all prepackaged foods must be printed with nutrition labels on the outer packaging, including ingredient list, nutrition ingredient list, nutrition claim, etc. Otherwise, it is an illegal product.

Just know one key point about the ingredient list: the higher the content, the higher the ranking.

Therefore, no matter how extravagant the advertisement is, you can understand it at first glance.

For example, if you buy dried fruit, if white sugar is at the top of the ingredient list, or if there is edible salt and oil, it is not recommended to give it to children, which will easily lead to excessive sugar and sodium in one day.

In addition, we need to pay attention to the food additives in the ingredient list.

The purpose of food additives is to meet the needs of color, fragrance, seasoning, preservation, preservation and processing technology.

The following ham sausage and instant noodles cover almost all additives.

Image source: Weibo

Slide up and down

↓ View food additives for various purposes ↓

● Color matching-colorant, color fixative and bleach.

● Flavoring-edible essence

● Seasoning-salt, flavor enhancer, sweetener, sour agent, salty agent and umami agent.

● Anticorrosion-preservatives and antioxidants

● Preservation-antioxidant

● Processing technology needs-thickener, emulsifier, etc.

● Nutritional fortification-nutritional fortifier

To sum up, the conclusion can be drawn from the ingredient list is that materials are the best for food, and the shorter the ingredient list, the better.

Understand the nutrient composition table

There are usually three main contents in the nutrient composition table. From left to right, the names of the nutrients, the contents of the nutrients and the nutrient reference values (NRV%) are listed.

The contents that must be marked in the nutrient composition table are:

01

Nutrients that need to be listed:

China adopts the "1+4" model, that is, energy+four core nutrients (protein, fat, carbohydrate and sodium). Except for some exempted foods, all nutritional ingredients must have these five ingredients on the list.

In addition, when there are raw materials (hydrogenated and/or partially hydrogenated vegetable oil, non-dairy creamer, etc.) that may contain trans fatty acids in the ingredient list, it must be marked.

Merchants can also selectively add some nutrients. For example, dairy products usually add "calcium" and coarse grain products often add "cellulose".

Examples of nutritional components of basic models in GB 28050-2011

02

Specific values corresponding to five items:

Generally speaking, how much is contained in "every 100g", drinks are used in "every 100ml", and many snacks with high energy will be used in "each serving" or "each package".

03

Nutrient reference values percentage (NRV%):

The country has a recommended daily intake value for ordinary adults for each nutrient, and the latter percentage value represents how much share you used today when you ate 100g/ml of this food.

After learning the above "basic knowledge"

It helps to know yourself.

How many calories have you eaten?

How do you know what you eat?

How much heat is there?

According to the national standard, the content in the table of nutrients is per 100ml, or per 100g, or in a serving of food.

net content

If it is 100g or 100ml, it needs to be combined with the "net content".

For example, the net content of a bottle of beverage is 500ml, and the energy value in the nutrition table is 190 kilojoules per 100ml, so the energy of the whole bottle of beverage is 190×5=950 kilojoules.

a part; a portion; a share

According to the "one copy", the specific amount of "one copy" will be written.

For example, if a packet of instant coffee powder is 15g, its nutrient content table may be "one serving (15g)", so you can look at it directly without counting.

convert

In addition, the energy unit of food labels is kilojoules (KJ), which is an internationally used unit for labeling calories, but the calories we normally say are kilocalories (Kcal), which are also called calories and calories. The conversion relationship between them is as follows:

1kcal=4.184kJ

Calculate daily requirements according to NRV

As we said earlier, NRV% is the content that must be marked in the nutrient composition table. NRV is short for Nutrition Reference Values, which is translated into Chinese as Nutrient Reference Values.

Nutrient reference values refers to the amount of certain nutrients that ordinary people should eat every day under normal circumstances.

The NRV value of each nutrient is given in the national standard General Rules for Nutrition Labeling in prepackaged foods (GB 28050-2011):

Understand what NRV is, add a percent sign and write it as "NRV%" or "nutrient reference values%", which means that the actual content of a nutrient in this food accounts for the proportion of its NRV.

It is difficult for ordinary consumers to see the level of a certain nutrient in food from the digital surface. For example, the fat content in a nut nutrient composition table below is 53.2g/100g, and consumers can’t know whether the "53.2 g" here is high or low, but it is easy to understand if it is expressed by NRV%. Eating 100 grams of this food can probably meet 89% of the fat I need in a day, and other foods with more fat should be eaten less!

NRV%= content ÷NRV×100%

The above picture shows the nutritional composition table of a dairy product. We can see that every 100ml of dairy product contains 110mg of calcium, and nutritionists suggest that adults consume 800mg of calcium every day, and 110÷800×100%=13.75% (about 14% in the composition table), which is the meaning of our NRV%.

If the whole box of milk has 250 ml, when you finish it, you have completed 34.4% of today’s calcium intake task.

Friends who have special needs for food, such as gaining muscle, losing weight and controlling salt, need to pay special attention to NRV%. Through these values, calculate your daily intake.

How’s it going?

Want to achieve "can cook and choose, can read the label"

Isn’t it that difficult?

Congratulations!

Understand ingredient list, nutrient composition list, NRV%

Next time I go shopping in the supermarket

You can compare and choose ~

Recommended video today

Body shaping clothes = slimming clothes?

Can you really slim your waist and burn fat?

Many women are keen on wearing corsets.

Can a corset really slim the waist and burn fat?

Actually, it can’t!

After taking off the corset,

Not only will the figure not look good.

It will become loose!

Poke the video together to see the details ~

Popular reading

(Click on the picture to read)

Original title: "I heard that you buy food without looking at the nutrient list? It is necessary to popularize science! 》

Read the original text

　　In the summer night, maybe you are craving barbecue, draft beer and food stalls, or maybe you are keen on reducing fat, shaping and living a healthy life. But you know what? Whether you are drinking with a glass in the night wind, or you are sweating on the treadmill to keep fit and self-disciplined, you may be targeted by a disease called gout. The latest data shows that the number of gout patients in China has exceeded 80 million, and it continues to rise, and at the same time it is getting younger and younger. Hyperuricemia has become the "fourth highest" after hypertension, hyperglycemia and hyperlipidemia.

　　Do you know anything about gout? Who does gout "favor" most? How will the talons of gout affect our lives? Can food supplement "drive away" gout? How can we prevent it? How to treat it? How to exercise?

　　Are you a gouty person?

　　□ Dong Lingling, Professor of Rheumatology and Immunology, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology

　　According to the white paper on gout status report in China in 2017, there are more than 80 million gout patients in China, and gout has become the second largest metabolic disease in China after diabetes.

　　What kind of disease is gout?

　　As the saying goes, gout is the arthritis of the rich and rheumatism is the arthritis of the poor. So how was gout discovered?

　　In 1776, carl scheele, a Swedish chemist, discovered an organic acid in urine stones, which was named litholic acid. More than 20 years later, French chemists found that there was not only lithoid acid in stones, but also in urine, so they changed their names to uric acid. At the same time, British doctors found that the composition of gout patients’ nodules was uric acid. Finally, the doctors finally determined that gout was related to uric acid.

　　So what is gout? It is a crystal-related arthropathy caused by monosodium urate deposition, which is directly related to hyperuricemia caused by purine metabolic disorder and/or decreased uric acid excretion, and belongs to the category of metabolic rheumatism. Patients often show acute paroxysmal arthritis, tophus formation, tophus chronic arthritis, urate nephropathy and uric acid urinary calculi. Every gout patient must have a period of hyperuricemia before the attack, which is undetected or ignored.

　　Gout can be complicated with joint disability and renal disease, and in severe cases, joint destruction and renal function damage can occur, often accompanied by other manifestations of metabolic syndrome, such as hyperlipidemia, hypertension, diabetes, arteriosclerosis and cardiovascular diseases.

　　In which parts of the body does gout occur frequently?

　　Gout patients often have sudden joint pain at night, and the onset is sudden. Patients will wake up in pain in the middle of the night, and the affected joints may have severe redness and heat pain, showing a local burning sensation. Then the patient’s pain will gradually reduce until it disappears, lasting for several days or weeks.

　　The most common joint is the big toe, and it is also common in the joints of the hand, knee joint cover, elbow joint and so on. The affected joints will eventually become red, swollen and inflamed, and the tissues will become soft and their activities will be limited after edema, thus affecting daily life.

　　When does gout usually occur?

　　Many gout patients have had this experience. In the middle of the night, especially in the middle of the night, when they were sleeping soundly, they were awakened by sudden joint pain. They often felt heartbroken and sweaty, which could not be alleviated for a long time.

　　Why is gout more common at night? First of all, the glucocorticoid level is low at night, and the ability of anti-inflammatory, analgesic and uric acid excretion is reduced. Secondly, the human body is in a state of relative water shortage at night, and uric acid is easier to deposit. Third, the body temperature is low at night. Fourth, lack of oxygen.

　　What kind of people does gout prefer?

　　Men’s data show that the ratio of male to female patients with gout is about 15: 1, so why are men more likely to get gout than women? Women have a congenital advantage because estrogen can promote uric acid excretion and help inhibit the onset of arthritis. Men, on the other hand, have more androgens in the body, and androgens especially love uric acid, which will inhibit the excretion of uric acid by the kidneys, lead to the increase of uric acid content in the body, accelerate the formation and deposition of uric acid crystals, and finally attract gout.

　　People who love to drink alcohol will produce a lot of lactic acid in our bodies, and these lactic acids will compete with uric acid. When both are excreted, overbearing lactic acid is more easily excreted, and less uric acid is excreted. Over time, it will cause gout.

　　People who love meat and seafood have high purine content in crustacean seafood such as viscera, shellfish, oysters and lobster, and they are prone to gout if they eat too much. For example, the youngest gout patient in Qingdao is only 13 years old, and he just ate it.

　　In the impression of most people, gout is a patent for middle-aged and elderly people, which is scientifically based. Postmenopausal women are prone to gout with decreased estrogen and increased androgen. After 60 years old, people are old, joints are aging, coupled with calcium loss, cartilage tissue is also reduced a lot, and in this way, gout began to bully the elderly.

　　People with a family history of gout will inherit gout.

　　A former athlete or a fitness expert. Athletes or fitness experts have more activities than ordinary people, and the intensity is greater, which leads to the burning and decomposition of adenosine triphosphate in their bodies and the faster metabolism of cells than ordinary people, thus producing more purines in their bodies. In addition, many athletes have been injured and are more likely to attract gout.

　　Obese people, especially those who lose weight, may also attract gout, which is similar to drinking. If you lose weight too fast, you will produce a lot of ketone bodies after burning fat, and ketone bodies and uric acid will also have a competitive mechanism. If ketone bodies are overbearing, they will be discharged more, and uric acid will be discharged less. Most obese people love high-calorie foods such as fried chicken and cola, and they eat too much fat. The above drama is repeated again.

　　Skillful exercise, uric acid control and gout prevention

　　□ Professor of Orthopaedics, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology Guo Fengjin Li Feng Deputy Chief Physician Hu Weihua

　　Like a needle! Like a tiger bite! Like a devil’s bite, I can’t wait to cut it off A gust of wind hurts … … This is the description of acute attack by gout patients. Gout is considered as "the first pain in the world", but at present, most patients are "forgetting the pain after getting rid of the scar" and only pay attention to the treatment of acute attack. When the pain was relieved, most people returned to normal life without effective prevention and treatment.

　　As everyone knows, with the development of time, sodium urate will be deposited on the joints and around them, which will form crystals, that is, tophi. These tophi can cause painful nodules covering the skin. After tophus gradually increases, it may affect joint function, compress nerves and affect organ function, and its external skin may become thinner and ulcerated, forming fistula and discharging white chalk-like urate crystals, which will not heal for a long time. At this point, it can only be treated by surgery.

　　Can gout patients exercise?

　　Many small things in life can easily lead to gout if you don’t pay attention to them. You must pay attention to the care of gout patients and cooperate with the doctor’s treatment. Does that mean that gout patients can’t exercise? The answer is no. Life lies in exercise, which is also applicable to gout patients. However, they should pay more attention to some exercise methods. Studies have shown that proper exercise can enhance physical fitness, promote systemic blood circulation, and the utilization of sugar, fat and protein by muscles and tissues, thus reducing blood uric acid and blood sugar concentration, reducing the production of uric acid, and also preventing diabetes and arteriosclerosis, improving heart function, stabilizing blood pressure and reducing cardiovascular complications.

　　Which exercises are suitable for gout patients?

　　Tread on the stone barefoot. Treading on stones barefoot refers to walking on cobblestone roads without wearing shoes and socks. Pebbles can stimulate acupuncture points and nerve endings on the soles of feet, cause excitement, activate the functions of autonomic nervous system and endocrine system, accelerate blood circulation, promote metabolism, nourish yin and tonify yang, maintain kidney meridian and adjust blood pressure, improve sleep, relieve fatigue, improve immunity and adaptability to external environmental changes, and have certain preventive and therapeutic effects on gouty arthritis and other diseases.

　　Swimming. Moderate swimming can rotate all joints, keep them flexible, reduce the friction and extrusion between bones, improve local blood circulation and promote the dissolution and excretion of urate. It should be noted that it is best to control swimming within one hour. Do not increase lactic acid in the body due to excessive exercise and inhibit uric acid excretion by the kidneys.

　　Jogging. Running is a common and easy sport. For people under pressure, strenuous running is more inclined to vent, but it is not as good as jogging. Before exercise, you can do some warm-up exercises and adjust your breathing. It is recommended to jog for half an hour to an hour every day, and the best time is from 5 pm to 7 pm.

　　Although physical exercise alone can’t effectively reduce serum uric acid, it can significantly reduce serum uric acid concentration when combined with diet health care, thus playing a role in preventing gout attack and delaying the progress of the disease.

　　It hurts enough to doubt the rational use of drugs to relieve life.

　　□ Department of Pharmacy, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology Tang Liying Peng Jingning Fang Jianguo

　　Gout, pain in the bone, pain in the heart, its ferocity, people doubt life.

　　The treatment of gout attack should be as urgent as fire fighting. Although there are many strategies to deal with gout, non-drug treatment should be the first choice, pay attention to adjusting the diet structure, and follow the doctor’s advice, take medicine according to the doctor’s advice and review regularly.

　　The main drugs for gout are colchicine, non-steroidal anti-inflammatory drugs, drugs that promote uric acid excretion (such as probenecid and benbromarone) and drugs that inhibit uric acid synthesis (allopurinol and febuxostat).

　　"Treat its target first" — — Control acute inflammation. Colchicine and non-steroidal anti-inflammatory drugs are mainly used in the acute onset of gout, and the principle of taking medicine in full at an early stage and gradually stopping after taking effect is generally very obvious. If the pain does not improve obviously after taking the medicine for one week, you should seek medical advice in time. Non-steroidal anti-inflammatory drugs commonly used in clinic include cyclooxygenase -1(COX-1) inhibitors and COX-2 inhibitors, such as indomethacin, ibuprofen, celecoxib, etc. As the first-line drugs for gout, these drugs are effective and relatively safe. However, these two drugs have side effects, mainly gastrointestinal toxicity, which should be paid close attention to in clinical application. The toxic side effects of colchicine tablets in acute phase are great, so it is necessary to monitor blood routine and liver and kidney function regularly during taking the drug. Some patients will have vomiting, diarrhea and other reactions after taking the medicine. At this time, the medicine should be stopped or reduced.

　　"Slow down and cure its roots" — — Medication in remission should be avoided in acute attack. Patients in remission can start the treatment of allopurinol, an acid inhibitor, 1-2 weeks after joint inflammation is controlled. During the remission period, you should pay attention to drink more water, more than 3000ml per day, supplement sodium bicarbonate when necessary, and alkalize urine to prevent uric acid crystals from depositing in the process of excretion.

　　In the chronic phase, drugs that inhibit uric acid synthesis and drugs that promote uric acid excretion should be used. Excessive uric acid needs treatment even if it does not cause pain symptoms, and patients can’t ignore it. In addition, patients should pay attention to the interaction between drugs, such as hypoglycemic drugs (biguanides) and antihypertensive drugs (ACEI), which will reduce the excretion of uric acid, and gout patients should be cautious in using such drugs.

　　As the first choice for reducing uric acid, febuxostat has a strong effect on reducing uric acid. The effect of one tablet of febuxostat is similar to that of three tablets of allopurinol, and patients with impaired renal function do not need to adjust their drug use through liver metabolism. The recommended initial dose of febuxostat tablets is 40mg once a day. If the serum uric acid level is not lower than 6mg/dL after 2 weeks, it is recommended to increase the dosage to 80mg once a day.

　　At present, febuxostat is the only gout drug whose therapeutic effect is not affected by high-fat diet. However, at the initial stage of taking this product, it may cause gout attack, because the uric acid deposited in tissues is mobilized due to the change of blood uric acid level. It is recommended to take non-steroidal anti-inflammatory drugs or colchicine at the same time.

　　In short, the treatment of gout is a lifelong process of reducing uric acid, unless intolerance or adverse reactions occur. Patients should pay attention to a low purine diet, maintain a reasonable weight, abstain from drinking, drink more water, avoid overeating, drinking too much, getting cold and getting wet, fatigue and mental stress, wear comfortable shoes to prevent joint injury, and use drugs that affect uric acid excretion with caution, such as some diuretics and low-dose aspirin. In addition, we should pay attention to the prevention and treatment of concomitant diseases, such as hypertension, diabetes and coronary heart disease.

　　Did you get caught in the eight misunderstandings of gout diet?

　　□ Ye Ting, Deputy Chief Physician, Department of Clinical Nutrition, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology, Dong Lingling, Professor of Rheumatology and Immunology.

　　Diet adjustment is an important part of gout treatment. By actively adjusting diet structure and living habits, we can choose different diet methods according to our own condition, which can not only meet the body’s demand for nutrition, but also prevent gout attacks. However, in life, gout patients are often caught in a diet misunderstanding.

　　First, eat less high-purity foods such as meat, eggs and milk?

　　Half right and half wrong!

　　Animal offal, seafood, all kinds of meat including livestock, poultry, most fish and thick broth contain a lot of purine, so it is really necessary to eat less. Purine is soluble in water. When cooking meat, it can be eaten by boiling and stewing.

　　Milk and eggs, however, are low-purine foods, and are rich in high-quality protein with essential amino acids, which can be eaten by gout patients. Many epidemiological studies show that higher intake of low-fat dairy products is beneficial to prevent gout. For patients with acute gout, milk and eggs can be used as the main sources of high-quality protein in diet. How to eat? We suggest that the daily intake of meat should not exceed 150g, and encourage the intake of low-fat or skim dairy products, 300ml per day.

　　Second, spinach, cauliflower, mushrooms, asparagus and other vegetables are rich in purine, and gout patients can’t eat them?

　　Wrong!

　　Although dark green tender stem and leaf vegetables (such as spinach and asparagus); Flower vegetables (such as cauliflower); Tender bean vegetables (such as edamame and tender peas); Dried fungi (all kinds of fresh mushrooms) are not low-purine foods, but studies show that vegetables rich in purine have no obvious correlation with high uric acid and gout attacks. Eating a lot of vegetables can also play a role in alkalizing urine, which is beneficial to the excretion of uric acid. The recommended daily intake of vegetables for ordinary residents is 300~500 grams, which can be increased to 700~1000 grams if the gastrointestinal function of gout patients can be tolerated.

　　Third, gout patients can’t eat coarse grains?

　　Wrong!

　　Like vegetable selection, although the purine content of some whole grains is higher than that of polished rice flour, it is not accurate to evaluate whether a food is suitable for gout patients only by considering the purine content. At present, no research has found that whole grains increase the risk of gout, and the purine content of millet, corn and other grains is equivalent to that of rice and white flour, or even lower. Moreover, miscellaneous grains are also a good food source of B vitamins, potassium and dietary fiber, which is beneficial to uric acid excretion, inflammatory reaction and weight control in patients with gout and hyperuricemia.

　　Fourth, soy products can’t be eaten?

　　Wrong!

　　Although soybean is a high purine food, the latest research shows that beans, especially bean products, can not only reduce the level of serum uric acid, but also reduce it. The mechanism is mainly because beans can increase blood uric acid and promote uric acid excretion at the same time, and the latter is more significant.

　　The cooking method of food has a great influence on the purine content of bean products. After soaking and grinding, the purine content is diluted. When tofu is made, part of the slurry water is squeezed out, and the purine content is further reduced due to the loss of water. The purine content of soybean products is greatly reduced, and it is rich in high-quality protein, which can make up for the reduction of protein intake caused by the restriction of red meat intake and reduce the risk of coronary heart disease. Therefore, gout patients can eat soy products in moderation.

　　Five, fruit contains fructose, gout patients can’t eat?

　　Wrong!

　　Although many fruits contain a lot of fructose, they are also rich in dietary fiber, potassium and vitamin C, which is beneficial to the excretion of uric acid and the reduction of blood uric acid level. At the same time, polyphenols in fruits are beneficial to reduce the level of inflammatory reaction, which are beneficial to gout patients. Studies have shown that fruits can reduce the risk of gout attacks.

　　But after all, fruit contains a lot of sugar, so it is not recommended for all gout patients to eat a lot of fruit. Fruits with less fructose can be eaten, such as cherries, strawberries, pineapples, watermelons, peaches, etc. It is no problem to eat 200~300 grams according to the normal quantity of healthy people.

　　Sixth, fat has no effect on uric acid?

　　Wrong!

　　Although fat itself does not contain purine, it will not increase uric acid production, but it will reduce uric acid excretion. At the same time, the high energy density of fat is not conducive to weight control. Therefore, we should try to reduce fat intake, such as fat meat and poultry with skin; Avoid frying high-fat foods.

　　Drinking beer, tea, coffee and fruit juice can increase the amount of drinking water and help to excrete uric acid?

　　Not quite right!

　　For the prevention and control of hyperuricemia and gout, what you eat is important, and what you drink is also important. Purine is easily soluble in water. Drinking more water for gout patients is beneficial to uric acid excretion, and it can also prevent kidney calculi of uric acid and delay the damage of kidney caused by the disease. Drinking plenty of water can shorten the duration of gout attack and relieve symptoms. People with normal heart and kidney function can drink more water and maintain a daily urine volume of 2000~3000ml.

　　However, it is not good to drink more beer, because alcohol metabolism can increase the concentration of lactic acid in the blood, and lactic acid can inhibit the secretion of uric acid by renal tubules and reduce the ability of kidney to excrete uric acid; Fruit juice drinks are rich in fructose, which can promote the production of endogenous uric acid. Excessive sugar intake accompanied by excessive fruit juice intake will promote obesity and metabolic disorders, which are themselves factors that promote gout. The relationship between coffee and high urea and gout is still inconclusive. Some studies show that coffee does not increase the risk of high uric acid, and may reduce the risk of gout. We believe that the best drink for gout patients is boiled water, which should be more than 2 liters per day.

　　Eight, gout patients only need to pay attention to the purine content of food?

　　Wrong!

　　Gout patients often pay too much attention to the purine content of food, and are entangled in whether this food can be eaten or not. There are two sources of uric acid in human body. The one decomposed from purine-rich foods (exogenous) accounts for about 20% of the total uric acid in the body, while the one synthesized in the body or metabolized by nucleic acids (endogenous) accounts for about 80% of the total uric acid in the body. In addition to reducing the intake of purine in diet, we should also control weight, reasonable diet and improve the metabolic disorder of the body. Obesity increases the risk of gout in patients with high uric acid, and weight loss can effectively reduce the level of serum uric acid. It is suggested that patients with hyperuricemia should control their weight in the normal range. However, you should avoid dieting and losing weight too fast, and ketone body production will interfere with uric acid excretion.

Fuzhou Meteorological Observatory changed the release of high-temperature red warning signal at 13: 46 on August 21st: It is estimated that the highest temperature in some towns (streets) in Fuzhou city and high-tech zone will reach 38 ~ 40℃ this afternoon, with some exceeding 40℃.

The meteorological department reminds relevant units and personnel to pay attention to heatstroke prevention and cooling, especially those working outdoors or under high temperature conditions should take necessary protective measures! (General Station reporter Wu Yanmin)

Special feature of 1905 film network 2021 has passed and I miss it very much.

What I miss is the ordinary and great mother played by Chinese, Chinese and Chinese; It is The Infiltrator in the dark night played by Chinese, American and Japanese; It is a model of the times played by China and China to pay tribute to the whole people.

What I miss is the Hi, Mom who warmed you and me and played middle-aged Li Huanying; It is China’s emotion that moves people and plays the aunt; It is the eyes that enter the play and play the daughter; It is the "thunder dad" who died for China; It is the "Pharaoh" who regards death as his death; It’s the villain and the actor with subtle acting skills in Above the Cliff and The Cliff.

Appreciate the masterpiece of the screen and enjoy the life of light and shadow. Next, let’s look at the most beautiful performances that belong to the screen in 2021!

The protagonist of the most beautiful screen performance in 2021

Chinese mother on the screen

A Hi, Mom in early 2021 made countless audiences cry. Li Huanying, a young man played by Zhang Xiaofei in the film, shows the gentlest appearance of a mother. She doesn’t want her child to have much ambition, but only wants her to be healthy and happy. And her warm and powerful performance also aroused the audience’s emotional resonance with her mother.

Unlike the Buddhist mothers in Hi, Mom, Ji Peizhen, played by Xu Fan in Everything About My Mom, is a worried and nagging mother. Xu Fan played the role of Qian Qian’s mother in our life. They look forward to their children’s success and their daughters’ success, and spare no effort to take care of a large family. They are not perfect, but their daily bickering also carries trivial care and expectation.

Mother not only has a gentle and considerate side, but also has the courage to be a mother. Zhang Ziyi plays such a mother in the poem of Me and My Father. The vast Gobi, shabby room, she is a great woman who dedicated herself to the national defense science and technology of the motherland; Giving up her family for everyone, she set an example for her children with her words and deeds. Zhang Ziyi wrote poems attentively, and portrayed a strong, forbearing and great mother with exquisite acting skills.

The unsung hero marching in the dark　

Every step from darkness to light has condensed the blood and tears of countless heroes. The film "Above the Cliff" created a group of unsung heroes in the hidden front, and the excellent interpretation of the actors made the image of this group of underground workers with heavy burdens more vivid and three-dimensional. Zhang Xianchen, played by Zhang Yi, is dead in the face of his belief in blazing with anger and torture, which makes people feel that the character’s inner belief in winning will never go out.

Yu Hewei’s undercover Zhou Yi is in an enemy camp, and Yu Hewei’s skillful and steady performance fully shows that Zhou Yi is cautious when dealing with the enemy, and he is sad when witnessing the sacrifice of his comrades.

　As a senior female spy, Wang Yu, played by Amanda, has to face multiple scenes and identities. Whether it’s an underground worker’s capable determination or a mother’s eager desire for a child, Amanda has performed very well in every aspect of Wang Yu. It is even more infectious to learn that a silent crying scene when a partner dies.

The power of persistence　　

One thing, a lifetime. In the movie "The Guardian of the Island", Wang Jicai, a "model of the people", and Do not forget your initiative mind insisted on guarding the island for more than 30 years, and Liu Ye performed the authentic side of this "guardian forgotten by time".

　You keep the island, I’ll keep you. Wang Shihua, played by Gong Zhe, has also moved countless audiences. Gong Zhe showed the image of a wife who gave up her family for everyone with her simple and sincere performance.

Green leaves of the most beautiful screen performance in 2021, click the link to watch the video.

Move people with emotion and enter the play with eyes.　　

Mom is the one who says she hates her children, but she is always proud of her children. In the movie Hi, Mom, Liu Jia plays the middle-aged Li Huanying, which explains the maturity of middle-aged women. With a few eyes and lines, it attracts people’s empathy, as if seeing their own mother.

In the movie My Sister, Zhu Yuanyuan plays the aunt, who is not only the "elder sister" of the previous generation, but also the aunt of the stubborn elder sister of the new generation. In a patriarchal family, "eldest sister is like a mother" has become her lifelong shackles. Zhu Yuanyuan performed the heart-wrenching experience of a tough woman who was swallowed up by life, and at the same time showed her love for her niece incisively and vividly.

A dining table, five worlds, everyone hides an unknown secret. In the suspense movie "Secret Visitor", Zifeng Zhang plays the indifferent and mysterious sister Wang Chutong, whose eyes are indistinguishable from good and evil, which makes people shudder instantly.

True feelings, real feelings, interpretation of unknown heroes　　

A little confused, with a sense of joy, Hu Jun plays the older and more experienced fighter "Lei Gong" in The Battle at Lake Changjin. Hu Jun, whose image as a tough guy is deeply rooted in people’s hearts, achieved a breakthrough this time. The first half was silly and cute, and contributed a lot of jokes. The final sacrifice was extremely tragic and contributed a lot of tears.

He is an unsung hero in the city. Fan Wei created an undercover "Lao Wang" who is good at changing his face in "Railway Hero", which makes people shine at the moment. The modesty and hypocrisy in the face of the enemy, the deliberate disguise in the face of comrades-in-arms, and the love in the face of small stones are all accurately and hierarchically portrayed by Fan Wei.

True and delicate, shaping the colorful villain　　

As the villain of Above the Cliff, Yu Ailei plays the spy Jin Zhide, but his performance is very bright. He secretly observed Zhou Yi, but he was confused by Zhou Yi in a few words. The expression gradually changed from relaxed to frightened and uneasy, and the facial expression changes from sunny to cloudy and from cloudy to sunny were well interpreted by Yu Ailei.

He is the head of a county and knows the way of officialdom. Zhang Songwen’s performance once again shines with his two faces with different light and shade, and his invisible personality. In the face of his younger brother, the leader of the evil forces, he grabbed his brother by the neck, seemingly awe-inspiring, but in fact he was afraid of being implicated. Good or bad is just a thought. In an inner confession scene after the crime was revealed, Zhang Songwen showed the true mentality of how a parent who once wanted to be a "Wen Tianxiang" became an umbrella for evil forces step by step.

Red flowers should also be lined with green leaves. The role of "green leaves" in these films not only adds color to the protagonist, but also adds color to the film. No matter how big or small the role is, as long as you interpret it with your heart, you can leave your own brilliance on the screen.

Brand building of agricultural products in China has a long way to go-
Show the world the power of China agriculture.

China is a big agricultural country, with the output of grain, vegetables, fruits, meat and aquatic products ranking first in the world, but many high-quality agricultural products are "bred in an inner chamber, with no one knowing her".

On the other hand, the world agricultural powers are all brand powers without exception. Strong brands can make agriculture strong. Without a large number of highly competitive agricultural brands, the pattern of relatively weak agriculture cannot be changed.

This year, the No.1 Document of the Central Committee clearly stated that it is necessary to promote the construction of public brands of regional agricultural products, support local governments to build regional characteristic brands based on advantageous enterprises and industry associations, and introduce modern elements to transform and upgrade traditional famous brands. This year’s government work report also clearly requires that standardized production, brand creation and protection of agricultural products be accelerated.

"Brand is reputation, credit and trust." Han Changfu, Minister of Agriculture, said not long ago that "agricultural brands run through the whole process of agricultural supply system, covering the whole industrial chain and value chain of agriculture, which is a remarkable symbol of agricultural comprehensive competitiveness. At present, the global market structure of agricultural products is undergoing fundamental changes, and the magic weapon of market competition no longer depends on scale, but on whether it has high-quality and differentiated brand advantages. To adapt to the development trend of the world agricultural industry, we must speed up the creation of brands. "

At present, the horn from "eating agriculture" to brand agriculture has sounded. How should we take the road from a big agricultural country to a strong agricultural brand country?

Calling for influential brands

Brand building of agricultural products is in the trend of starting a prairie fire. On the one hand, the construction of regional public brands is becoming mature; On the other hand, the brand building of agricultural enterprises has also been continuously improved. But overall, the system and influence of brand agriculture in China are still insufficient, and there are few truly competitive brands.

If China’s agriculture is a systematic project with multiple industrial chains and multiple factors coupled, then the brand is the main thread that runs through from the consumption end to the production end.

Walking around, whether in the fields or at the exhibition site, the reporter deeply felt the potential of brand building of agricultural products. In Shaanxi, the latest valuation of Luochuan Apple brand has reached 6.59 billion yuan, and the pattern of production base, processing enterprise, marketing organization, circulation market and export channel has been formed. In Jilin, in addition to the traditional three treasures of ginseng, velvet antler and mink, new brand business card matrices such as "golden business card" of corn, "platinum business card" of rice and "colorful business card" of miscellaneous grains are being established. Throughout the land of China, from the western border to the southeast coast, from the Loess Plateau to the beautiful south of the Yangtze River, many agricultural products brands mobilize the taste buds of consumers.

While the construction of regional public brands is becoming more and more mature, the brand construction of agricultural enterprises is also constantly improving, and the enthusiasm for registering trademarks is increasing. Statistics show that by the end of 2016, the total number of "three products and one standard" in China reached 108,000, with a planting area of 30 million hectares, accounting for about 17% of the planting area of similar agricultural products; There are more than 2.4 million registered trademarks of agricultural products; The General Administration of Quality Supervision, Inspection and Quarantine has protected 1992 geographical indication products, laying a foundation for cultivating agricultural brands. On this basis, new agricultural entities such as large-scale breeders, family farms and farmers’ cooperatives have flourished, adding new momentum to the development of agricultural brands.

However, we have to pay attention to the fact that although the brand awareness of agricultural products in China is increasing, the system and influence of brand agriculture are still insufficient. The China Agricultural Brand Research Center of Zhejiang University has published a study on more than 1,200 leading agricultural enterprises, which holds that these enterprises have great influence in the industry, but their brand awareness in the consumer market is very low, and the brand awareness of 50 leading agricultural enterprises is even less than 10%.

"This is the status quo of agricultural brands." Hu Xiaoyun, director of China Agricultural Brand Research Center of Zhejiang University, believes that for a long time, the decentralized management of agriculture and the limited ability to create brands have seriously lagged behind the development of agricultural products brands.

The same is true of the actual consumption feeling. Especially in some remote areas, many high-quality agricultural products, "bred in an inner chamber, with no one knowing her", can neither leave the local area and become a delicacy on the table of the people of the whole country, nor generate more additional benefits for producers. Taking tea as an example, it is no exaggeration to say that almost all the best tea varieties in the world are in China, but there are many and complicated tea brands in China, and there are even hundreds of brands in some counties. Keke, director of the Marketing Department of the Ministry of Agriculture, told the reporter that although there have been some tea brands with outstanding characteristics in recent years, there is still a huge gap with internationally renowned brands, so that there is a saying in the industry that "thousands of tea enterprises are defeated by one Lipton".

Building a brand is not an overnight success. The brand building of agricultural products in China started late, and there are few truly competitive brands. The influence of most brands only stays in a local area and a limited period, and there are even fewer internationally renowned brands. Some brands with advantages can’t maintain their influence for a long time because of imperfect protection mechanisms. At the same time, limited by the characteristics of agriculture, the uneven distribution of brand development areas and types, unreasonable distribution of main structure, small brand scale, many brands of primary processed products and low scientific and technological content have also affected brand building to a great extent.

Don’t let regional brands overdraw.

Some people figuratively compare regional public brands to "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. This way of thinking, which only knows how to take but not how to give, is seriously hindering the development of regional public brands.

Brand building of agricultural products should be combined with regional characteristics. At present, there are more than 500 regional public agricultural products brands in China. All localities pay more attention to declaring and promoting regional public brands, building local characteristic industries and enhancing local image industries, but the authorization, supervision and management of regional public brands are lagging behind, and the corresponding supervision system and authorization and withdrawal mechanism have not been generally established, resulting in problems such as "widespread use" of regional public brands and "abuse" by unauthorized production and business units. This tendency of "bad money drives out good money" is seriously hindering the development of regional public brands in China.

Some people figuratively compare regional public brands to "umbrellas", and corporate brands can be sheltered by "umbrellas". Under the background of the widespread spread of regional public brands, many agricultural subjects would rather lie under the umbrella and "sleep" than build their own corporate brands. A typical example is the former West Lake Longjing. On the one hand, many enterprises have been actively building brands. On the other hand, more enterprises choose to "lie down and make money" by relying on the big tree of regional public brands. They have made little contribution to regional public brands, but they just ask for it blindly, and even gold-lettered signboards are inevitably overdrawn. The decline in the value of regional brands and the failure to establish corporate brands once affected the entire industrial chain of West Lake Longjing, which did great harm to the brand.

On the other hand, another successful example-Chinese cabbage in Jiaozhou, Shandong Province. Jiaozhou city Chinese Cabbage Association is responsible for cultivating and managing the regional public brand of Jiaozhou Chinese Cabbage, and implements the management mode of "production base certification system and product quality traceability system". Only Chinese cabbages recognized by the association and produced by authorized farmers can be labeled "Jiaozhou Chinese Cabbage", otherwise they can only be sold as "Jiaozhou Chinese Cabbage". In the past few years, the market price of "Jiaozhou Chinese Cabbage" has remained at a high level in 30 yuan, which can be called "selling the meat price", but there are many times when "Jiaozhou Chinese Cabbage" costs a few cents per catty.

At the same time, the frequent appearance of fake and shoddy products further enhances the difficulty coefficient of brand building of agricultural products. "In the past, people often said that’ Wuchang rice is the best in the world, and the rice in the world is fake Wuchang’. Although this statement is somewhat exaggerated, it also reflects the embarrassment of reality to a certain extent and seriously affects the vital interests of consumers and producers." Wang Zhonglin, vice president of China Cooperative Economic Association, said, "Theoretically, what is fake is fake, and no matter how disguised it is, it is impossible to replace the real thing. However, in the case of asymmetric market information, genuine products will be seriously hurt in a short period of time, and may even be’ killed’ by counterfeit products because of cost disadvantage. How to change this situation? We must do anti-counterfeiting according to law. "

Counterfeiting according to law requires multi-party efforts. The measures taken by wuchang city in Heilongjiang Province are to ensure product quality and channel safety through standard planting, closed processing, fixed-point sales and credit commitment. If the products produced fail to meet the promised standards, they will be paid in a ratio of 5: 1, and the public brands will not be damaged from three aspects: enterprise self-discipline, industry supervision and anti-counterfeiting rights protection.

Embrace new opportunities of environmental policy

E-commerce is a new marketing tool and method, which can easily form a good communication atmosphere with consumers, and can simultaneously solve two major difficulties in cultivating agricultural brands, namely, how to build convenient channels and carry out effective publicity. In addition, although agricultural developed countries have different paths in brand building of agricultural products, one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition.

"The rapid development of agricultural products e-commerce has brought new opportunities to the development of brand agriculture. The difficulty in cultivating agricultural brands lies in how to build convenient channels and carry out effective publicity. E-commerce has solved both major problems at once. " Zhang Ruidong, a senior researcher at Ali Research Institute, said that e-commerce is a new marketing tool and method, and it is easy to form a good communication atmosphere with consumers. In recent years, many young people’s favorite agricultural brands such as "Three Squirrels" have sprung up in Taobao, which are more in line with the cultural preferences of "post-80s" and "post-90s". This is a successful case of "1+1>2".

"Many agricultural products in China have unique variety characteristics, regional characteristics and cultural connotations, which contain great brand value. The natural selectivity of agricultural production is very strong. When building brands, agricultural products should be based on resource advantages, tap agricultural characteristics and highlight differentiation. " Zhang Yuxiang, president of China Agricultural Products Market Association, believes that although the participation of e-commerce, Internet of Things and other technologies in modern agriculture is getting deeper and deeper, the regionality of agricultural products is still very obvious. "Science and technology should be closely integrated with traditional farming civilization, fully explore the unique resource environment, unique local traditional technological processes and folk customs, and jointly build regional brands."

Experts said that the agricultural developed countries have different paths in brand building of agricultural products, but one thing is the same, that is, they all regard brand building as a national strategy to participate in global agricultural competition. For example, scientifically planning brand development strategy, establishing international brand certification system and quality management system, strengthening brand innovation and protection, increasing government support and improving social service system are all experiences that can be used for reference by brand agriculture in China.

"The next five to ten years will be the golden period for the development and growth of agricultural brands in China. We expect more and more China agricultural brands to make their debut, enrich the dining tables of the people of China and the people of the world, and show the world the power of China agriculture. " Keke said.

Source | Deep sound

Author | Zuyang

Overnight, the short play pressed the "double speed button".

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1905 movie network news Hollywood sci-fi movies based on Frank Herbert’s famous sci-fi novels are being released in major theaters all over the country. At present, the box office in the mainland has broken 243 million and is gradually rising. The global box office is close to 400 million US dollars. Since its release, word-of-mouth and topics have been "bombed" constantly, and the popularity of the whole network has continued to soar. Today, the official release of the special feature of the China trip by the director and his wife and producer, the magnificent trip to the Forbidden City, the enthusiastic post-screening exchange, and the continuous conversations with mainland coffee makers all showed the wonderful trip of director denis villeneuve in China and left precious memories for all China fans and friends.

The movie Dune 2 is directed by "the new godfather of science fiction movies" denis villeneuve (), starring,,,,,,,, Florence Pew, etc., and is being shown. Don’t miss the strongest immersion trip in the cinema.

The works of the first Hollywood director who came to China after being released were deeply influenced by China culture.

On the occasion of Dune 2 being shown in national cinemas, denis villeneuve, the director of Dune 2, the new godfather of science fiction movies in China, and Tanya Laponte, the producer of Dune 2, came to China for a series of special activities. This made denis villeneuve the first Hollywood director to come to China to participate in the meeting activities and thank his fans and friends after the film was released, and his sincerity was extraordinary. This trip to China was warmly welcomed by all the friends who like Dune 2 and director Villeneuve.

During his trip to China, director Villeneuve said that he had visited China 34 years ago while filming a documentary for Canadian television, and stayed in Sichuan and Chongqing for a month. At that time, he was shocked and attracted by China culture. There are obvious China elements in director Villeneuve’s works, such as Coming, Blade Runner 2049, Dune, and Dune 2, which is currently being shown in mainland cinemas. Therefore, it is of great significance for the director to return to China this time. The director and his wife’s trip to China was very fruitful: they visited the magnificent Forbidden City; Ate the "China Famous Food" candied haws; I tried Chinese wolfberry and jujube tea. I saw China’s "worm" frozen bamboo shoots, snowballing and dried worms; China’s "Spice" was warmly presented by fans and friends, and there was also a banner with China characteristics praising the director’s "Cow Wow Cow Wow". Wave after wave of surprises has also made netizens all over the network relish.

It is of great significance for Villeneuve to talk to the cinema of Dune 2, a big coffee from all walks of life in the Mainland.

In this special issue of China, director Villeneuve had in-depth talks with "the representative of China science fiction films", the director and producer of mainland high-box-office films, and cultural celebrities. Director Villeneuve said that he would be honored if he could visit the shooting scene of director Frant Gwo later, and the atmosphere of exchanging signed posters between them was warm. In the dialogue with director Chen Sicheng, director Chen Sicheng praised director Villeneuve, saying that "a good artist is not creating, but awakening something". This view made director Villeneuve deeply agree with him and said that he was very happy to be recognized. Finally, I received a gift carefully prepared by Director Chen Sicheng for Director Villeneuve and his wife. The visual impact and humanistic thinking in Dune 2 also deeply shocked Xu Zhiyuan, a cultural celebrity, and they had an unprecedented in-depth dialogue.

Director Villeneuve heard in this trip to China that not all cities in the mainland have enough special format halls for everyone to watch Dune 2, so he sincerely and intimately said that every format version was carefully supervised by him. So as long as you watch Dune 2 in the cinema, no matter what kind of screen and audio-visual hardware, you can feel different charms. As long as you watch Dune 2 in the cinema, you can feel how impressive and memorable a work that is really made for movies can be. At present, many movie fans in the mainland have watched it many times, both in special formats and ordinary movie theaters. Everyone wants to experience this unprecedented "cinema movie" when it is shown in major theaters.

The Hollywood sci-fi movie Dune 2 is being shown in cinemas all over the country, and the annual screen must be seen!