Li Tiaotiao, who helped you jump the advertisement, received a lawyer’s letter. Is this reasonable?

Original bad review jun bad review

Li tiaotiao was sent a letter.

But I’m not surprised because it’s only a matter of time.

Introduced by friends who are not familiar with "Li Tiaotiao", Li Tiaotiao is an Android App that can help you skip open-screen advertisements.

We have recommended Li Tiaotiao to everyone many times. You can also see a bunch of grass planting posts by just searching on social media platforms.

There are many bad reviews of Watching Pioneer 2.

Why is it so popular? Let me tell a cousin’s story:

One day, my cousin opened the mobile App to quickly check important information. At this time, a 5-second open-screen advertisement appeared in front of him.

He was a little impatient, but he had to squint like a hunter and look for the "skip" button all over the screen.

However, the button was too cunning. It was almost five seconds before he lit it-

And because the button is too small, he actually clicked on the advertisement. . .

He hates himself. Why can’t his fingers be as small as jumping buttons? It must be his problem!

Just when my cousin was disheartened, I recommended Li Tiaotiao to him.

Since then, my cousin has been upgraded, and he is no longer fighting alone.

The moment the advertisement pops up, Li will say: Let me do it.

After about 0.0925 seconds, Li Tiaotiao successfully found "Skip" and clicked it.

Cousin was so frightened that he didn’t even see the advertisement clearly.

He also found that Li Tiaotiao has built-in multiple scanning modes, and even if the advertisement has a fake skip button, Li Tiaotiao can get to the truth.

And such a software, it doesn’t cost money, it doesn’t need to be connected to the internet, and it doesn’t have to worry about privacy. . .

Now, you can understand why Li Tiaotiao has received countless praises.

Ok, let’s tell the story from another angle.

Imagine that you are a small company owner with a mobile phone application. For the sake of the company’s operation, you opened the advertising space.

Generally speaking, the charging method of open-screen advertising is CPC, which charges according to the number of times the advertisement is clicked.

You find that because of the existence of software like Li Tiaotiao, the number of times users click advertisements is much less.

Accordingly, your income has also decreased, and your salary will not be paid next month.

Whether you are angry or not, whether you want to fuck them or not, you even think that you have done it correctly, and the other party is in the wrong anyway.

That’s what I said at the beginning. It’s reasonable that Li Tiaotiao was engaged, because it affected the interests of others.

Let’s go back to the matter itself.

In the early morning of the 24th, Li Tiaotiao announced on the official WeChat official account that "the software will stop working indefinitely" and attached a lawyer’s letter.

The lawyer’s letter is coded and it can be seen that it comes from a large internet company.

The reason given by the other party is unfair competition.

It probably means that the software interferes with the operation mode and profit mode of the browser by shielding and filtering the advertisements of a browser, which constitutes unfair competition.

Let’s not talk about whether Li Tiaotiao can constitute unfair competition software.

There are many similar cases in the past, which can be used as reference.

Adblock Plus (hereinafter referred to as ABP), an advertising blocking plug-in in Germany, has been sued many times, basically for "constituting unfair competition".

In these cases, ABP has lost and won.

In 2015, ABP was considered as unfair competition by the Frankfurt state court and ruled that a temporary injunction was issued.

In 2018, Springer, the publisher of Le Monde, filed a lawsuit against ABP, and the German Supreme Court ruled that ABP did not violate the competition law.

People’s courts think that users have the right not to watch advertisements, just like advertisements in newspapers and magazines, and everyone can choose to ignore or turn pages.

After a year, Springer said that ABP infringed, and sued again in a different posture, but ABP still won.

The court will generally pay attention to two key factors-subjective will and degree of influence.

For example, in 2016, the court in Cologne, Germany, ruled that ABP itself did not violate the competition law (but other aspects lost), mainly saying two points.

First, ABP is not targeted to hinder others.

ABP is an open source software, which filters the advertisements of corresponding websites according to the list.

Note, however, that the list is public and can be modified and used by anyone.

ABP only intercepts content according to the list provided by users.

To make an inappropriate analogy, whether a kitchen knife is bought to cut vegetables or people depends on the buyer’s subjective will, and the kitchen knife is only responsible for "cutting".

Therefore, ABP is technology neutral and does not hinder others.

Second, ABP did not harm others excessively.

The court held that although ABP affected the plaintiff’s model: advertising+free content, there was no evidence that the plaintiff could not provide content without advertising. In addition, the plaintiff already has the technology to block users who use plug-ins.

This means that ABP does not affect other people’s business models too much.

There are similar cases in China.

In 2015, ADsafe was sued by Aiqiyi and PPTV, and violated the Anti-Unfair Competition Law by "infringing on others’ legitimate business model and making profits for themselves without justifiable reasons".

In 2019, Window of the World browser was sentenced to violate recognized business ethics for blocking Tencent video advertisements, which constituted unfair competition and compensated 1.89 million yuan.

In the same year, 720 browser was judged as unfair competition for intercepting and blocking mango TV advertisements, and compensated 800,000 yuan.

Although the legal provisions at home and abroad are different, the key points of such cases are quite consistent.

Blocking advertisements like 720 browser is actually a built-in ABP plug-in, which emphasizes that it is technology neutral in court.

However, the court held that he did not simply provide users with ABP technology for the benefit of users, but increased the browser’s own resources and sought more trading opportunities.

What he said about "technology neutrality" is obviously inconsistent with the facts.

The plot of the Window of the World browser case is also quite ups and downs.

At the first trial, the court held that Window of the World browser did not target Tencent video and did not cause fundamental damage, so it did not constitute unfair competition.

Later, Tencent refused to accept the appeal.

The court of second instance held that the browser violated the Interim Measures for the Administration of Internet Advertising in 2016.

"Internet advertising activities shall not provide or use applications, hardware, etc. to intercept, filter, cover, fast-forward and other restrictions on other people’s legitimate advertisements. 」

The court said that even if this provision is not considered, it is also an act of taking the initiative to directly intervene and intervene in other people’s business operations, which violates recognized business ethics and violates the anti-unfair competition law.

In addition, the court also held that Window of the World browser destroyed people’s business model, which would not only harm the interests of consumers, but also endanger the development space of online video industry in the long run.

So to sum up, the key points of this kind of cases are technical neutrality, subjective will, whether it has a far-reaching impact, and whether it violates the law and recognizes business ethics.

After reading the past cases, let’s go back to Li Tiaotiao.

First of all, the bad reviewer wants to ask a question from the operational logic:

Li Tiaotiao is a little different from filtering advertisements. It just helps people click "Skip".

It’s like I hired a brother who has been single for 30 years. He just responded a little faster and his hand was a little faster. After the advertisement appeared, he helped us to "skip".

This, this doesn’t work either. . .

Moreover, it can be seen from Li Tiaotiao’s confession that Li Tiaotiao has no profit.

In order to solve the question, the bad judge consulted a lawyer friend, who said that Li Tiaotiao may indeed constitute "unfair competition".

You may wonder, Li Tiaotiao is not profitable, and he is not an operator. How can it constitute unfair competition?

This sentence may have worked in the past, but the unfair competition law was changed in 2017.

The revision in 2017 expanded the scope of operators from the perspective of "behavioral characteristics", from the original "commodity management or profit-making services" to "commodity production, management or service provision", and the providers of commodity production and non-profit services were also included in the scope of operators.

Therefore, even if Li Tiaotiao is not profitable, he may be an operator, and his subjective will constitutes "unfair competition."

Of course, whether Li Tiao Tiao constitutes unfair competition law or not, at the end of the story, Li Tiao Tiao all chose to stop the watch indefinitely. . .

I don’t think people need to feel too bad.

First, as long as there is an installation package, you can continue to use it, but the App can’t be updated and maintained later.

Second, we should be clear about what phenomenon Li Tiaotiao is the product of.

It is the phenomenon that advertisers cross the sea, show their magical powers and try their best to deceive and mislead users to click on advertisements.

Some advertisements have no skip buttons, some have fake skip buttons, some are so small that they are almost invisible, and some skip buttons need to be pressed twice.

Some advertisements put a "fake play button", some put a "fake return button", and some put a "fake message pop-up".

Even some obviously click skip, but there is still a certain probability to enter the details. . .

At that time, as soon as we opened the mobile App, we had to fight with advertisers and fight with each other on a few inches of screen.

Under this kind of internet advertising chaos, Li Tiaotiao appeared.

For users, Li Tiaotiao is Robin Hood who robs the rich and helps the poor. If it is done by the iron fist of capital, most people will naturally take their side.

But that was before.

Since May 1st this year, the State implemented the Measures for the Administration of Internet Advertisements, which explicitly prohibited all kinds of situations of cheating and misleading users to click on advertisements, the above phenomenon has actually decreased a lot.

Of course, you can’t say no.

I want to say that the demand for this kind of software is negatively related to the standardization of advertising.

The more standardized your advertisement is, the less people will resent it, and the fewer people will naturally use Li Tiaotiao.

If one day, when all the open-screen advertisements can make users simply find the skip button and click it quickly and conveniently, then everyone doesn’t need Li Tiaotiao. . .

To some extent, Li Tiaotiao has a sense of Dying to Survive. They are not absolutely correct products, and they will not be invincible in the law because they are widely supported by everyone.

However, as a former beneficiary, as a user who was deeply poisoned by open-screen advertisements, I still want to say thank you to the developers behind Li Tiaotiao.

Written by: Hedgehog Editor: Mangshan welding head Noodle Cover: Huan Yan

Pictures and data sources:

China Intellectual Property News: Blocking other people’s advertisements was awarded millions of compensation.

Wang Heshu, Beijing Yuntian Law Firm: An Analysis of the Illegality of Advertising Interception —— A Comparative Demonstration Based on Extraterritorial Judgments

Because of the built-in advertisement interception function, another domestic browser developer was sued by the video website, claiming 1 million yuan.

Measures for the Administration of Internet Advertising

Adblocking Does Not Constitute Copyright Infringement , Court Rules

Court hands adblock startup Eyeo victory against Axel Springer

https : //openjur.de/u/891571.html

Li Tiao Tiao WeChat official account

Original title: "Li Tiaotiao, who helped you jump the advertisement, received a lawyer’s letter. Is this reasonable? 》

Read the original text

Is there a loophole in "brush face login"? Expert: It is more dangerous to steal biometric data.

   At the CCTV 3.15 party, the host provided a photo of his own identity on the spot. After about a minute, the photo changed from static to dynamic, and he could blink and smile. After that, the host opened a face recognition APP in the mobile phone, followed the steps of face-brushing login, and directly logged in successfully.

  The host invited an audience at random and found a public selfie in the audience’s personal Weibo. After on-site technical processing, this photo was quickly generated into a 3D face model exactly like the audience. Subsequently, the host aimed at the mobile phone lens in his hand, put the audience’s 3D face model on his face and directly "changed his face", and completed the actions of blinking, turning his head, smiling and so on in turn according to the tips of in-vivo detection in the APP, and even deceived the APP and successfully completed the in-vivo detection certification.

  Xinhua News Agency, Shanghai, March 19th (Reporter He Xinrong) With a selfie taken by an audience, the face authentication system of mobile phones was successfully cracked. Recently, the security loopholes in "brush face login" have attracted much attention in the 315 rights protection activities. However, relevant information security experts believe that compared with the security loopholes in the process of data transmission and authentication, once the biometric data in the background is stolen, it will bring greater risks to users.

  With the continuous progress of technology, biometric authentication methods such as fingerprint recognition, iris recognition and face recognition are constantly innovating, and the traditional "user name+password" has evolved into a more advanced and three-dimensional protection system such as "user name+password+biometric+biological detection". Facing the increasingly high-tech certification technology, both people and enterprises feel that the safety factor has also improved.

  But this is not the case. For example, although face recognition technology looks quite advanced, once criminals break the technical barrier, they may infringe on the interests of consumers by "brushing their faces" under the condition of obtaining other information of consumers.

  After the security vulnerability of face recognition was exposed, many Internet companies issued statements at the first time, indicating that this risk had been foreseen. Yan Shuicheng, the chief scientist of 360, said that at this stage, face authentication technology can not be very mature in all occasions. In scenes involving important information such as personal privacy and property, it is recommended to enable multiple authentication methods.

  Tan Jianfeng, president of Shanghai Information Security Industry Association, also said that in principle, all authentication is nothing more than information comparison between server and authentication. In the Internet environment, once biometric authentication is adopted, feature data will be generated. All biometric data, as long as they enter the computer, will be converted into machine codes of 0 and 1 and stored in the database.

  "The biggest commonality of biometric authentication is uniqueness. Everyone has a unique face, fingerprint and iris. It is this uniqueness that makes people think that biometric authentication is safe. However, once the biometric database is breached, a large number of unique biometric data will be stolen, which will bring more risks than ‘ Stealing brush ’ Much more serious. This is the real way of biometric authentication ‘ Pain point ’ 。” Tan Jianfeng said.

  In Tan Jianfeng’s view, biometric authentication technology at this stage is actually more suitable for localized applications without networking, such as access control, safes and bank vaults. Without the support of mature information security technology, Internet companies should not be eager to attract the public with such technologies with security risks as "gimmicks".

  At the CCTV 3.15 party this year, an interactive demonstration to test the security of face recognition was extremely scary. With the help of technical experts, the host can not only make a selfie of the audience blink, but also make it a face model that can be controlled by anyone, thus breaking the face authentication.

  What exactly is this "face change"? Qiu Xuekan, a visual analysis expert of 360 Artificial Intelligence Research Institute, explained that face recognition needs to pass two authentication points, one is face comparison, that is, to judge whether the face to be verified is the person or not, and the other is live detection, that is, to judge whether the face to be verified is real and effective. And this demonstration, in the case of clear frontal photos, mainly focuses on the second point. He said that in order to crack the face-brushing login, according to the photo of the certificate provided by the host, the on-site technicians can complete the blinking and smiling actions needed for the face-brushing login by changing the selfie from static to dynamic with the help of the key point positioning of the face and the automatic face dynamic effect technology. The cracking of live detection is to transform the randomly selected audience photos into a solid face model through 3D modeling.

I heard that you don’t look at the nutrient list when you buy food? It is necessary to popularize science!

The third week of May is National Nutrition Week.

This year’s theme is "How to cook, how to choose and how to read labels"

Learn to read nutrition labels

Do on-demand meal preparation and nutrition catering.

Koppjun believes that

This is a compulsory course for everyone.

So, how do we read food labels?

Make a reasonable meal plan?

The higher the ranking of ingredients, the more content.

It is stipulated in our country that all prepackaged foods must be printed with nutrition labels on the outer packaging, including ingredient list, nutrition ingredient list, nutrition claim, etc. Otherwise, it is an illegal product.

Just know one key point about the ingredient list: the higher the content, the higher the ranking.

Therefore, no matter how extravagant the advertisement is, you can understand it at first glance.

For example, if you buy dried fruit, if white sugar is at the top of the ingredient list, or if there is edible salt and oil, it is not recommended to give it to children, which will easily lead to excessive sugar and sodium in one day.

In addition, we need to pay attention to the food additives in the ingredient list.

The purpose of food additives is to meet the needs of color, fragrance, seasoning, preservation, preservation and processing technology.

The following ham sausage and instant noodles cover almost all additives.

Image source: Weibo

Slide up and down

↓ View food additives for various purposes ↓

● Color matching-colorant, color fixative and bleach.

● Flavoring-edible essence

● Seasoning-salt, flavor enhancer, sweetener, sour agent, salty agent and umami agent.

● Anticorrosion-preservatives and antioxidants

● Preservation-antioxidant

● Processing technology needs-thickener, emulsifier, etc.

● Nutritional fortification-nutritional fortifier

To sum up, the conclusion can be drawn from the ingredient list is that materials are the best for food, and the shorter the ingredient list, the better.

Understand the nutrient composition table

There are usually three main contents in the nutrient composition table. From left to right, the names of the nutrients, the contents of the nutrients and the nutrient reference values (NRV%) are listed.

The contents that must be marked in the nutrient composition table are:

01

Nutrients that need to be listed:

China adopts the "1+4" model, that is, energy+four core nutrients (protein, fat, carbohydrate and sodium). Except for some exempted foods, all nutritional ingredients must have these five ingredients on the list.

In addition, when there are raw materials (hydrogenated and/or partially hydrogenated vegetable oil, non-dairy creamer, etc.) that may contain trans fatty acids in the ingredient list, it must be marked.

Merchants can also selectively add some nutrients. For example, dairy products usually add "calcium" and coarse grain products often add "cellulose".

Examples of nutritional components of basic models in GB 28050-2011

02

Specific values corresponding to five items:

Generally speaking, how much is contained in "every 100g", drinks are used in "every 100ml", and many snacks with high energy will be used in "each serving" or "each package".

03

Nutrient reference values percentage (NRV%):

The country has a recommended daily intake value for ordinary adults for each nutrient, and the latter percentage value represents how much share you used today when you ate 100g/ml of this food.

After learning the above "basic knowledge"

It helps to know yourself.

How many calories have you eaten?

How do you know what you eat?

How much heat is there?

According to the national standard, the content in the table of nutrients is per 100ml, or per 100g, or in a serving of food.

net content

If it is 100g or 100ml, it needs to be combined with the "net content".

For example, the net content of a bottle of beverage is 500ml, and the energy value in the nutrition table is 190 kilojoules per 100ml, so the energy of the whole bottle of beverage is 190×5=950 kilojoules.

a part; a portion; a share

According to the "one copy", the specific amount of "one copy" will be written.

For example, if a packet of instant coffee powder is 15g, its nutrient content table may be "one serving (15g)", so you can look at it directly without counting.

convert

In addition, the energy unit of food labels is kilojoules (KJ), which is an internationally used unit for labeling calories, but the calories we normally say are kilocalories (Kcal), which are also called calories and calories. The conversion relationship between them is as follows:

1kcal=4.184kJ

Calculate daily requirements according to NRV

As we said earlier, NRV% is the content that must be marked in the nutrient composition table. NRV is short for Nutrition Reference Values, which is translated into Chinese as Nutrient Reference Values.

Nutrient reference values refers to the amount of certain nutrients that ordinary people should eat every day under normal circumstances.

The NRV value of each nutrient is given in the national standard General Rules for Nutrition Labeling in prepackaged foods (GB 28050-2011):

Understand what NRV is, add a percent sign and write it as "NRV%" or "nutrient reference values%", which means that the actual content of a nutrient in this food accounts for the proportion of its NRV.

It is difficult for ordinary consumers to see the level of a certain nutrient in food from the digital surface. For example, the fat content in a nut nutrient composition table below is 53.2g/100g, and consumers can’t know whether the "53.2 g" here is high or low, but it is easy to understand if it is expressed by NRV%. Eating 100 grams of this food can probably meet 89% of the fat I need in a day, and other foods with more fat should be eaten less!

NRV%= content ÷NRV×100%

The above picture shows the nutritional composition table of a dairy product. We can see that every 100ml of dairy product contains 110mg of calcium, and nutritionists suggest that adults consume 800mg of calcium every day, and 110÷800×100%=13.75% (about 14% in the composition table), which is the meaning of our NRV%.

If the whole box of milk has 250 ml, when you finish it, you have completed 34.4% of today’s calcium intake task.

Friends who have special needs for food, such as gaining muscle, losing weight and controlling salt, need to pay special attention to NRV%. Through these values, calculate your daily intake.

How’s it going?

Want to achieve "can cook and choose, can read the label"

Isn’t it that difficult?

Congratulations!

Understand ingredient list, nutrient composition list, NRV%

Next time I go shopping in the supermarket

You can compare and choose ~

Recommended video today

Body shaping clothes = slimming clothes?

Can you really slim your waist and burn fat?

Many women are keen on wearing corsets.

Can a corset really slim the waist and burn fat?

Actually, it can’t!

After taking off the corset,

Not only will the figure not look good.

It will become loose!

Poke the video together to see the details ~

Popular reading

(Click on the picture to read)

Original title: "I heard that you buy food without looking at the nutrient list? It is necessary to popularize science! 》

Read the original text

How do you get rid of the "claws" when you are eyeing gout?

  In the summer night, maybe you are craving barbecue, draft beer and food stalls, or maybe you are keen on reducing fat, shaping and living a healthy life. But you know what? Whether you are drinking with a glass in the night wind, or you are sweating on the treadmill to keep fit and self-disciplined, you may be targeted by a disease called gout. The latest data shows that the number of gout patients in China has exceeded 80 million, and it continues to rise, and at the same time it is getting younger and younger. Hyperuricemia has become the "fourth highest" after hypertension, hyperglycemia and hyperlipidemia.

  Do you know anything about gout? Who does gout "favor" most? How will the talons of gout affect our lives? Can food supplement "drive away" gout? How can we prevent it? How to treat it? How to exercise?

  Are you a gouty person?

  □ Dong Lingling, Professor of Rheumatology and Immunology, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology

  According to the white paper on gout status report in China in 2017, there are more than 80 million gout patients in China, and gout has become the second largest metabolic disease in China after diabetes.

  What kind of disease is gout?

  As the saying goes, gout is the arthritis of the rich and rheumatism is the arthritis of the poor. So how was gout discovered?

  In 1776, carl scheele, a Swedish chemist, discovered an organic acid in urine stones, which was named litholic acid. More than 20 years later, French chemists found that there was not only lithoid acid in stones, but also in urine, so they changed their names to uric acid. At the same time, British doctors found that the composition of gout patients’ nodules was uric acid. Finally, the doctors finally determined that gout was related to uric acid.

  So what is gout? It is a crystal-related arthropathy caused by monosodium urate deposition, which is directly related to hyperuricemia caused by purine metabolic disorder and/or decreased uric acid excretion, and belongs to the category of metabolic rheumatism. Patients often show acute paroxysmal arthritis, tophus formation, tophus chronic arthritis, urate nephropathy and uric acid urinary calculi. Every gout patient must have a period of hyperuricemia before the attack, which is undetected or ignored.

  Gout can be complicated with joint disability and renal disease, and in severe cases, joint destruction and renal function damage can occur, often accompanied by other manifestations of metabolic syndrome, such as hyperlipidemia, hypertension, diabetes, arteriosclerosis and cardiovascular diseases.

  In which parts of the body does gout occur frequently?

  Gout patients often have sudden joint pain at night, and the onset is sudden. Patients will wake up in pain in the middle of the night, and the affected joints may have severe redness and heat pain, showing a local burning sensation. Then the patient’s pain will gradually reduce until it disappears, lasting for several days or weeks.

  The most common joint is the big toe, and it is also common in the joints of the hand, knee joint cover, elbow joint and so on. The affected joints will eventually become red, swollen and inflamed, and the tissues will become soft and their activities will be limited after edema, thus affecting daily life.

  When does gout usually occur?

  Many gout patients have had this experience. In the middle of the night, especially in the middle of the night, when they were sleeping soundly, they were awakened by sudden joint pain. They often felt heartbroken and sweaty, which could not be alleviated for a long time.

  Why is gout more common at night? First of all, the glucocorticoid level is low at night, and the ability of anti-inflammatory, analgesic and uric acid excretion is reduced. Secondly, the human body is in a state of relative water shortage at night, and uric acid is easier to deposit. Third, the body temperature is low at night. Fourth, lack of oxygen.

  What kind of people does gout prefer?

  Men’s data show that the ratio of male to female patients with gout is about 15: 1, so why are men more likely to get gout than women? Women have a congenital advantage because estrogen can promote uric acid excretion and help inhibit the onset of arthritis. Men, on the other hand, have more androgens in the body, and androgens especially love uric acid, which will inhibit the excretion of uric acid by the kidneys, lead to the increase of uric acid content in the body, accelerate the formation and deposition of uric acid crystals, and finally attract gout.

  People who love to drink alcohol will produce a lot of lactic acid in our bodies, and these lactic acids will compete with uric acid. When both are excreted, overbearing lactic acid is more easily excreted, and less uric acid is excreted. Over time, it will cause gout.

  People who love meat and seafood have high purine content in crustacean seafood such as viscera, shellfish, oysters and lobster, and they are prone to gout if they eat too much. For example, the youngest gout patient in Qingdao is only 13 years old, and he just ate it.

  In the impression of most people, gout is a patent for middle-aged and elderly people, which is scientifically based. Postmenopausal women are prone to gout with decreased estrogen and increased androgen. After 60 years old, people are old, joints are aging, coupled with calcium loss, cartilage tissue is also reduced a lot, and in this way, gout began to bully the elderly.

  People with a family history of gout will inherit gout.

  A former athlete or a fitness expert. Athletes or fitness experts have more activities than ordinary people, and the intensity is greater, which leads to the burning and decomposition of adenosine triphosphate in their bodies and the faster metabolism of cells than ordinary people, thus producing more purines in their bodies. In addition, many athletes have been injured and are more likely to attract gout.

  Obese people, especially those who lose weight, may also attract gout, which is similar to drinking. If you lose weight too fast, you will produce a lot of ketone bodies after burning fat, and ketone bodies and uric acid will also have a competitive mechanism. If ketone bodies are overbearing, they will be discharged more, and uric acid will be discharged less. Most obese people love high-calorie foods such as fried chicken and cola, and they eat too much fat. The above drama is repeated again.

  Skillful exercise, uric acid control and gout prevention

  □ Professor of Orthopaedics, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology Guo Fengjin Li Feng Deputy Chief Physician Hu Weihua

  Like a needle! Like a tiger bite! Like a devil’s bite, I can’t wait to cut it off A gust of wind hurts … … This is the description of acute attack by gout patients. Gout is considered as "the first pain in the world", but at present, most patients are "forgetting the pain after getting rid of the scar" and only pay attention to the treatment of acute attack. When the pain was relieved, most people returned to normal life without effective prevention and treatment.

  As everyone knows, with the development of time, sodium urate will be deposited on the joints and around them, which will form crystals, that is, tophi. These tophi can cause painful nodules covering the skin. After tophus gradually increases, it may affect joint function, compress nerves and affect organ function, and its external skin may become thinner and ulcerated, forming fistula and discharging white chalk-like urate crystals, which will not heal for a long time. At this point, it can only be treated by surgery.

  Can gout patients exercise?

  Many small things in life can easily lead to gout if you don’t pay attention to them. You must pay attention to the care of gout patients and cooperate with the doctor’s treatment. Does that mean that gout patients can’t exercise? The answer is no. Life lies in exercise, which is also applicable to gout patients. However, they should pay more attention to some exercise methods. Studies have shown that proper exercise can enhance physical fitness, promote systemic blood circulation, and the utilization of sugar, fat and protein by muscles and tissues, thus reducing blood uric acid and blood sugar concentration, reducing the production of uric acid, and also preventing diabetes and arteriosclerosis, improving heart function, stabilizing blood pressure and reducing cardiovascular complications.

  Which exercises are suitable for gout patients?

  Tread on the stone barefoot. Treading on stones barefoot refers to walking on cobblestone roads without wearing shoes and socks. Pebbles can stimulate acupuncture points and nerve endings on the soles of feet, cause excitement, activate the functions of autonomic nervous system and endocrine system, accelerate blood circulation, promote metabolism, nourish yin and tonify yang, maintain kidney meridian and adjust blood pressure, improve sleep, relieve fatigue, improve immunity and adaptability to external environmental changes, and have certain preventive and therapeutic effects on gouty arthritis and other diseases.

  Swimming. Moderate swimming can rotate all joints, keep them flexible, reduce the friction and extrusion between bones, improve local blood circulation and promote the dissolution and excretion of urate. It should be noted that it is best to control swimming within one hour. Do not increase lactic acid in the body due to excessive exercise and inhibit uric acid excretion by the kidneys.

  Jogging. Running is a common and easy sport. For people under pressure, strenuous running is more inclined to vent, but it is not as good as jogging. Before exercise, you can do some warm-up exercises and adjust your breathing. It is recommended to jog for half an hour to an hour every day, and the best time is from 5 pm to 7 pm.

  Although physical exercise alone can’t effectively reduce serum uric acid, it can significantly reduce serum uric acid concentration when combined with diet health care, thus playing a role in preventing gout attack and delaying the progress of the disease.

  It hurts enough to doubt the rational use of drugs to relieve life.

  □ Department of Pharmacy, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology Tang Liying Peng Jingning Fang Jianguo

  Gout, pain in the bone, pain in the heart, its ferocity, people doubt life.

  The treatment of gout attack should be as urgent as fire fighting. Although there are many strategies to deal with gout, non-drug treatment should be the first choice, pay attention to adjusting the diet structure, and follow the doctor’s advice, take medicine according to the doctor’s advice and review regularly.

  The main drugs for gout are colchicine, non-steroidal anti-inflammatory drugs, drugs that promote uric acid excretion (such as probenecid and benbromarone) and drugs that inhibit uric acid synthesis (allopurinol and febuxostat).

  "Treat its target first" — — Control acute inflammation. Colchicine and non-steroidal anti-inflammatory drugs are mainly used in the acute onset of gout, and the principle of taking medicine in full at an early stage and gradually stopping after taking effect is generally very obvious. If the pain does not improve obviously after taking the medicine for one week, you should seek medical advice in time. Non-steroidal anti-inflammatory drugs commonly used in clinic include cyclooxygenase -1(COX-1) inhibitors and COX-2 inhibitors, such as indomethacin, ibuprofen, celecoxib, etc. As the first-line drugs for gout, these drugs are effective and relatively safe. However, these two drugs have side effects, mainly gastrointestinal toxicity, which should be paid close attention to in clinical application. The toxic side effects of colchicine tablets in acute phase are great, so it is necessary to monitor blood routine and liver and kidney function regularly during taking the drug. Some patients will have vomiting, diarrhea and other reactions after taking the medicine. At this time, the medicine should be stopped or reduced.

  "Slow down and cure its roots" — — Medication in remission should be avoided in acute attack. Patients in remission can start the treatment of allopurinol, an acid inhibitor, 1-2 weeks after joint inflammation is controlled. During the remission period, you should pay attention to drink more water, more than 3000ml per day, supplement sodium bicarbonate when necessary, and alkalize urine to prevent uric acid crystals from depositing in the process of excretion.

  In the chronic phase, drugs that inhibit uric acid synthesis and drugs that promote uric acid excretion should be used. Excessive uric acid needs treatment even if it does not cause pain symptoms, and patients can’t ignore it. In addition, patients should pay attention to the interaction between drugs, such as hypoglycemic drugs (biguanides) and antihypertensive drugs (ACEI), which will reduce the excretion of uric acid, and gout patients should be cautious in using such drugs.

  As the first choice for reducing uric acid, febuxostat has a strong effect on reducing uric acid. The effect of one tablet of febuxostat is similar to that of three tablets of allopurinol, and patients with impaired renal function do not need to adjust their drug use through liver metabolism. The recommended initial dose of febuxostat tablets is 40mg once a day. If the serum uric acid level is not lower than 6mg/dL after 2 weeks, it is recommended to increase the dosage to 80mg once a day.

  At present, febuxostat is the only gout drug whose therapeutic effect is not affected by high-fat diet. However, at the initial stage of taking this product, it may cause gout attack, because the uric acid deposited in tissues is mobilized due to the change of blood uric acid level. It is recommended to take non-steroidal anti-inflammatory drugs or colchicine at the same time.

  In short, the treatment of gout is a lifelong process of reducing uric acid, unless intolerance or adverse reactions occur. Patients should pay attention to a low purine diet, maintain a reasonable weight, abstain from drinking, drink more water, avoid overeating, drinking too much, getting cold and getting wet, fatigue and mental stress, wear comfortable shoes to prevent joint injury, and use drugs that affect uric acid excretion with caution, such as some diuretics and low-dose aspirin. In addition, we should pay attention to the prevention and treatment of concomitant diseases, such as hypertension, diabetes and coronary heart disease.

  Did you get caught in the eight misunderstandings of gout diet?

  □ Ye Ting, Deputy Chief Physician, Department of Clinical Nutrition, tongji hospital, Tongji Medical College, Huazhong University of Science and Technology, Dong Lingling, Professor of Rheumatology and Immunology.

  Diet adjustment is an important part of gout treatment. By actively adjusting diet structure and living habits, we can choose different diet methods according to our own condition, which can not only meet the body’s demand for nutrition, but also prevent gout attacks. However, in life, gout patients are often caught in a diet misunderstanding.

  First, eat less high-purity foods such as meat, eggs and milk?

  Half right and half wrong!

  Animal offal, seafood, all kinds of meat including livestock, poultry, most fish and thick broth contain a lot of purine, so it is really necessary to eat less. Purine is soluble in water. When cooking meat, it can be eaten by boiling and stewing.

  Milk and eggs, however, are low-purine foods, and are rich in high-quality protein with essential amino acids, which can be eaten by gout patients. Many epidemiological studies show that higher intake of low-fat dairy products is beneficial to prevent gout. For patients with acute gout, milk and eggs can be used as the main sources of high-quality protein in diet. How to eat? We suggest that the daily intake of meat should not exceed 150g, and encourage the intake of low-fat or skim dairy products, 300ml per day.

  Second, spinach, cauliflower, mushrooms, asparagus and other vegetables are rich in purine, and gout patients can’t eat them?

  Wrong!

  Although dark green tender stem and leaf vegetables (such as spinach and asparagus); Flower vegetables (such as cauliflower); Tender bean vegetables (such as edamame and tender peas); Dried fungi (all kinds of fresh mushrooms) are not low-purine foods, but studies show that vegetables rich in purine have no obvious correlation with high uric acid and gout attacks. Eating a lot of vegetables can also play a role in alkalizing urine, which is beneficial to the excretion of uric acid. The recommended daily intake of vegetables for ordinary residents is 300~500 grams, which can be increased to 700~1000 grams if the gastrointestinal function of gout patients can be tolerated.

  Third, gout patients can’t eat coarse grains?

  Wrong!

  Like vegetable selection, although the purine content of some whole grains is higher than that of polished rice flour, it is not accurate to evaluate whether a food is suitable for gout patients only by considering the purine content. At present, no research has found that whole grains increase the risk of gout, and the purine content of millet, corn and other grains is equivalent to that of rice and white flour, or even lower. Moreover, miscellaneous grains are also a good food source of B vitamins, potassium and dietary fiber, which is beneficial to uric acid excretion, inflammatory reaction and weight control in patients with gout and hyperuricemia.

  Fourth, soy products can’t be eaten?

  Wrong!

  Although soybean is a high purine food, the latest research shows that beans, especially bean products, can not only reduce the level of serum uric acid, but also reduce it. The mechanism is mainly because beans can increase blood uric acid and promote uric acid excretion at the same time, and the latter is more significant.

  The cooking method of food has a great influence on the purine content of bean products. After soaking and grinding, the purine content is diluted. When tofu is made, part of the slurry water is squeezed out, and the purine content is further reduced due to the loss of water. The purine content of soybean products is greatly reduced, and it is rich in high-quality protein, which can make up for the reduction of protein intake caused by the restriction of red meat intake and reduce the risk of coronary heart disease. Therefore, gout patients can eat soy products in moderation.

  Five, fruit contains fructose, gout patients can’t eat?

  Wrong!

  Although many fruits contain a lot of fructose, they are also rich in dietary fiber, potassium and vitamin C, which is beneficial to the excretion of uric acid and the reduction of blood uric acid level. At the same time, polyphenols in fruits are beneficial to reduce the level of inflammatory reaction, which are beneficial to gout patients. Studies have shown that fruits can reduce the risk of gout attacks.

  But after all, fruit contains a lot of sugar, so it is not recommended for all gout patients to eat a lot of fruit. Fruits with less fructose can be eaten, such as cherries, strawberries, pineapples, watermelons, peaches, etc. It is no problem to eat 200~300 grams according to the normal quantity of healthy people.

  Sixth, fat has no effect on uric acid?

  Wrong!

  Although fat itself does not contain purine, it will not increase uric acid production, but it will reduce uric acid excretion. At the same time, the high energy density of fat is not conducive to weight control. Therefore, we should try to reduce fat intake, such as fat meat and poultry with skin; Avoid frying high-fat foods.

  Drinking beer, tea, coffee and fruit juice can increase the amount of drinking water and help to excrete uric acid?

  Not quite right!

  For the prevention and control of hyperuricemia and gout, what you eat is important, and what you drink is also important. Purine is easily soluble in water. Drinking more water for gout patients is beneficial to uric acid excretion, and it can also prevent kidney calculi of uric acid and delay the damage of kidney caused by the disease. Drinking plenty of water can shorten the duration of gout attack and relieve symptoms. People with normal heart and kidney function can drink more water and maintain a daily urine volume of 2000~3000ml.

  However, it is not good to drink more beer, because alcohol metabolism can increase the concentration of lactic acid in the blood, and lactic acid can inhibit the secretion of uric acid by renal tubules and reduce the ability of kidney to excrete uric acid; Fruit juice drinks are rich in fructose, which can promote the production of endogenous uric acid. Excessive sugar intake accompanied by excessive fruit juice intake will promote obesity and metabolic disorders, which are themselves factors that promote gout. The relationship between coffee and high urea and gout is still inconclusive. Some studies show that coffee does not increase the risk of high uric acid, and may reduce the risk of gout. We believe that the best drink for gout patients is boiled water, which should be more than 2 liters per day.

  Eight, gout patients only need to pay attention to the purine content of food?

  Wrong!

  Gout patients often pay too much attention to the purine content of food, and are entangled in whether this food can be eaten or not. There are two sources of uric acid in human body. The one decomposed from purine-rich foods (exogenous) accounts for about 20% of the total uric acid in the body, while the one synthesized in the body or metabolized by nucleic acids (endogenous) accounts for about 80% of the total uric acid in the body. In addition to reducing the intake of purine in diet, we should also control weight, reasonable diet and improve the metabolic disorder of the body. Obesity increases the risk of gout in patients with high uric acid, and weight loss can effectively reduce the level of serum uric acid. It is suggested that patients with hyperuricemia should control their weight in the normal range. However, you should avoid dieting and losing weight too fast, and ketone body production will interfere with uric acid excretion.

36,900 what kind of car to buy? Is the Pentium pony fragrant?

When middle-aged people choose a car, they will care about whether a model is mature enough, its appearance should be atmospheric enough, its interior should be exquisite enough, and it should be comfortable enough to drive, whether it is for business or home. The configuration performance of is a point that consumers pay more attention to. Now let’s follow Xiaobian to see what it has done.

First look at the appearance of the Pentium pony. The front of the Pentium pony looks very dignified and unique. Coupled with the elegant headlights, the overall design is very fashionable. The car is equipped with etc. Come to the car side, the car body size is 3000MM*1510MM*1630MM, the car uses cold lines, the car body feels very cool, with large-size thick-walled tires, the overall visual effect is very concise. In terms of the rear end, the tail line of Pentium pony is angular, and the taillights look simple and generous, creating a good atmosphere.

Sitting in the car, the interior presents a young and individual design style, and the overall design is very dynamic and lively. The car looks very good outside the steering wheel, made of plastic, and has a very fighting shape. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and looks deep. The dashboard and seats are equally eye-catching. The dashboard of this car presents a domineering and stylish design style and is full of science and technology. The car adopts fabric seats, and the seat wrapping is in place, which further improves the comfort of drivers and passengers.

Pentium pony matching gearbox, 30KW, 90N.m, good power performance.

The space availability of Pentium pony trunk is very high, and the loading capacity is also excellent. The rear seats support the proportion down, and the space can be further expanded. At the same time, the car is equipped with anti-lock braking system (ABS), braking force distribution (EBD), main driving airbag and other safety configurations.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. Whether you can have an appetite depends on your actual needs.

Specially planned | They brought the most beautiful performance on the screen in 2021!


Special feature of 1905 film network 2021 has passed and I miss it very much.


What I miss is the ordinary and great mother played by Chinese, Chinese and Chinese; It is The Infiltrator in the dark night played by Chinese, American and Japanese; It is a model of the times played by China and China to pay tribute to the whole people.



What I miss is the Hi, Mom who warmed you and me and played middle-aged Li Huanying; It is China’s emotion that moves people and plays the aunt; It is the eyes that enter the play and play the daughter; It is the "thunder dad" who died for China; It is the "Pharaoh" who regards death as his death; It’s the villain and the actor with subtle acting skills in Above the Cliff and The Cliff.


Appreciate the masterpiece of the screen and enjoy the life of light and shadow. Next, let’s look at the most beautiful performances that belong to the screen in 2021!


The protagonist of the most beautiful screen performance in 2021


Chinese mother on the screen


A Hi, Mom in early 2021 made countless audiences cry. Li Huanying, a young man played by Zhang Xiaofei in the film, shows the gentlest appearance of a mother. She doesn’t want her child to have much ambition, but only wants her to be healthy and happy. And her warm and powerful performance also aroused the audience’s emotional resonance with her mother.



Unlike the Buddhist mothers in Hi, Mom, Ji Peizhen, played by Xu Fan in Everything About My Mom, is a worried and nagging mother. Xu Fan played the role of Qian Qian’s mother in our life. They look forward to their children’s success and their daughters’ success, and spare no effort to take care of a large family. They are not perfect, but their daily bickering also carries trivial care and expectation.



Mother not only has a gentle and considerate side, but also has the courage to be a mother. Zhang Ziyi plays such a mother in the poem of Me and My Father. The vast Gobi, shabby room, she is a great woman who dedicated herself to the national defense science and technology of the motherland; Giving up her family for everyone, she set an example for her children with her words and deeds. Zhang Ziyi wrote poems attentively, and portrayed a strong, forbearing and great mother with exquisite acting skills.



The unsung hero marching in the dark 


Every step from darkness to light has condensed the blood and tears of countless heroes. The film "Above the Cliff" created a group of unsung heroes in the hidden front, and the excellent interpretation of the actors made the image of this group of underground workers with heavy burdens more vivid and three-dimensional. Zhang Xianchen, played by Zhang Yi, is dead in the face of his belief in blazing with anger and torture, which makes people feel that the character’s inner belief in winning will never go out.



Yu Hewei’s undercover Zhou Yi is in an enemy camp, and Yu Hewei’s skillful and steady performance fully shows that Zhou Yi is cautious when dealing with the enemy, and he is sad when witnessing the sacrifice of his comrades.



 As a senior female spy, Wang Yu, played by Amanda, has to face multiple scenes and identities. Whether it’s an underground worker’s capable determination or a mother’s eager desire for a child, Amanda has performed very well in every aspect of Wang Yu. It is even more infectious to learn that a silent crying scene when a partner dies.



The power of persistence  


One thing, a lifetime. In the movie "The Guardian of the Island", Wang Jicai, a "model of the people", and Do not forget your initiative mind insisted on guarding the island for more than 30 years, and Liu Ye performed the authentic side of this "guardian forgotten by time".



 You keep the island, I’ll keep you. Wang Shihua, played by Gong Zhe, has also moved countless audiences. Gong Zhe showed the image of a wife who gave up her family for everyone with her simple and sincere performance.


Green leaves of the most beautiful screen performance in 2021, click the link to watch the video.

Move people with emotion and enter the play with eyes.  


Mom is the one who says she hates her children, but she is always proud of her children. In the movie Hi, Mom, Liu Jia plays the middle-aged Li Huanying, which explains the maturity of middle-aged women. With a few eyes and lines, it attracts people’s empathy, as if seeing their own mother.



In the movie My Sister, Zhu Yuanyuan plays the aunt, who is not only the "elder sister" of the previous generation, but also the aunt of the stubborn elder sister of the new generation. In a patriarchal family, "eldest sister is like a mother" has become her lifelong shackles. Zhu Yuanyuan performed the heart-wrenching experience of a tough woman who was swallowed up by life, and at the same time showed her love for her niece incisively and vividly.



A dining table, five worlds, everyone hides an unknown secret. In the suspense movie "Secret Visitor", Zifeng Zhang plays the indifferent and mysterious sister Wang Chutong, whose eyes are indistinguishable from good and evil, which makes people shudder instantly.



True feelings, real feelings, interpretation of unknown heroes  


A little confused, with a sense of joy, Hu Jun plays the older and more experienced fighter "Lei Gong" in The Battle at Lake Changjin. Hu Jun, whose image as a tough guy is deeply rooted in people’s hearts, achieved a breakthrough this time. The first half was silly and cute, and contributed a lot of jokes. The final sacrifice was extremely tragic and contributed a lot of tears.



He is an unsung hero in the city. Fan Wei created an undercover "Lao Wang" who is good at changing his face in "Railway Hero", which makes people shine at the moment. The modesty and hypocrisy in the face of the enemy, the deliberate disguise in the face of comrades-in-arms, and the love in the face of small stones are all accurately and hierarchically portrayed by Fan Wei.



True and delicate, shaping the colorful villain  


As the villain of Above the Cliff, Yu Ailei plays the spy Jin Zhide, but his performance is very bright. He secretly observed Zhou Yi, but he was confused by Zhou Yi in a few words. The expression gradually changed from relaxed to frightened and uneasy, and the facial expression changes from sunny to cloudy and from cloudy to sunny were well interpreted by Yu Ailei.



He is the head of a county and knows the way of officialdom. Zhang Songwen’s performance once again shines with his two faces with different light and shade, and his invisible personality. In the face of his younger brother, the leader of the evil forces, he grabbed his brother by the neck, seemingly awe-inspiring, but in fact he was afraid of being implicated. Good or bad is just a thought. In an inner confession scene after the crime was revealed, Zhang Songwen showed the true mentality of how a parent who once wanted to be a "Wen Tianxiang" became an umbrella for evil forces step by step.



Red flowers should also be lined with green leaves. The role of "green leaves" in these films not only adds color to the protagonist, but also adds color to the film. No matter how big or small the role is, as long as you interpret it with your heart, you can leave your own brilliance on the screen.


See 2024 | Peng Jianzhen, President of China Chain Store & Franchise Association: Strengthen scientific decision-making and the construction of modern enterprise system.

[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.

Recently high! They are all "flu", and the symptoms of these people are different. Don’t be careless →

Influenza is high in winter.

Ordinary masks don’t prevent flu?

Can you recover from the flu without treatment?

Anti-influenza drugs oseltamivir and mabaloxavir

Which one should I choose to take?

Looking down, scientifically respond to the flu ↓↓↓

These stories about the flu

Is it true?/You don’t say.

01

You can heal yourself if you have the flu without treatment.

Some people say that the flu can heal itself without treatment.

People with good health can carry it on their shoulders.

No need to see a doctor

In this regard, the doctor said: In fact, there is nothing wrong!

Influenza is a disease caused by virus.

In daily life

Humans are actually facing all kinds of bacteria and viruses.

It is by self-healing that we resist diseases.

However, for people with poor physical fitness,

If you have the flu, don’t wait to heal yourself.

Ask a doctor for help.

What situations are not suitable for waiting for self-healing?

Listen to the doctor’s answer ↓

02

No respiratory symptoms, no flu.

Common respiratory symptoms are

Nasal congestion, runny nose, cough and phlegm

Sneezing, chest pain, dyspnea, etc.

But not everyone has the flu.

Will have respiratory symptoms.

Especially for many elderly patients.

Respiratory symptoms are just atypical.

More dizziness, fatigue, low fever and so on.

03

Ordinary masks cannot prevent influenza.

According to the doctor, respiratory infectious diseases

Mainly spread by droplets and aerosols.

In daily life

As long as you don’t get close to flu patients.

In fact, there is no need to wear N95 mask all the time.

In crowded places

Or in flu season.

Just wear a common medical mask

As long as you wear a mask

Can effectively prevent the flu.

What are the medicines for treating influenza?

Anti-influenza drugs mainly include

Oseltamivir, mabaloxavir

Many people will ask which of these two drugs to take.

Can I take it at the same time?

Doctor introduction

Mabaloxavir can reduce the viral load faster.

Many people feel that eating once is enough.

However, oseltamivir usually needs to be taken for 5 days with a long course of treatment.

But from the point of view of relieving symptoms,

These two drugs have the same effect.

For patients with mild influenza

Taking these two drugs at the same time is not recommended.

But for patients with severe pneumonia

Can be combined with treatment

In addition, antiviral drug therapy

There is a prime time to take medicine.

That is, take the medicine within 48 hours of flu symptoms.

The treatment effect is the best

Also known as "golden 48 hours"

For people at high risk of influenza

If you miss the "golden 48 hours"

It is easy to develop to severe degrees such as pneumonia and white lung.

To prevent influenza, do these five things well

Don’t want to get the flu

Prevention is very important at ordinary times

The doctor recommends that you do the following five things.

① Vaccinate. It is recommended that people with severe and high-risk influenza or high-risk occupational groups should be vaccinated with influenza vaccine, and it is recommended to vaccinate in October every year.

② Keep ventilation. Ventilation by opening the window can effectively dilute the virus load in the closed air. If the weather is cold, it can be ventilated once or twice a day for 10 minutes each time.

3 wear a mask. Wearing a mask is effective in preventing all respiratory infectious diseases. For most people, ordinary medical masks can be worn in daily life scenes.

4 wash your hands frequently. Wearing a mask and washing hands frequently often need to cooperate with each other. Washing hands can reduce the risk of virus infection on your hands.

⑥ Enhance immunity. Adequate rest and proper exercise can keep the body’s metabolism healthy, while long-term drinking, staying up late and other unhealthy lifestyles will damage immunity.

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Original title: "Recently high! They are all "flu", and the symptoms of these people are different. Don’t be careless →

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Most of the country will keep sunny and dry, and the temperature will gradually rise to a high state in the same period of the year.

  China Weather Network News In the next three days (November 18-20), most of the country will maintain a sunny and dry weather pattern, and the temperature will gradually rise. The maximum temperature of 20℃ will obviously rise northward. After the temperature rise, the temperature in many places will be 6-10℃ higher than normal, but the temperature difference between day and night will widen, so the public needs to increase or decrease clothes in time.

  Snowfall in Northeast China and other places has obviously weakened, and most of the country has started a sunny and dry mode.

  Yesterday, a large range of rain and snow continued in the northeast, and the intensity of local snowfall was high. The monitoring shows that moderate to heavy snow or sleet appears in parts of eastern Heilongjiang, eastern Jilin and Shandong Peninsula, and there are local blizzards in Mudanjiang, Shuangyashan, Jiamusi and Hegang in Heilongjiang, and local blizzards in Shuangyashan and Hegang.

  Today, the snowfall in Northeast China and other places will be obviously weakened, and there will be rain and snow weather in southern Sichuan and Yunnan under the confrontation of cold and warm air. The Central Meteorological Observatory predicts that there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, eastern and northern Heilongjiang, eastern Jilin, eastern Tibet and central and southern Sichuan Plateau. There are small to moderate rains in parts of southeastern Tibet, eastern and southern Sichuan, southern Chongqing, central and western Guizhou, and most of Yunnan. Among them, there is heavy rain in western Yunnan.

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  From tomorrow on, most of the country will have little rain and snow, and precipitation will only appear in Xinjiang and other places. It is estimated that there will be light snow or sleet in parts of eastern and southern Heilongjiang, eastern and northern Jilin, northern Xinjiang, areas along Tianshan Mountain and southeastern Tibet. There is light rain in parts of Junggar Basin and Ili Valley in Xinjiang, southeastern Tibet, southern Sichuan and western Yunnan.

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  The day after tomorrow, there will be light snow or sleet in parts of Xinjiang along Tianshan Mountain and Ili River Valley, and eastern Tibet. Among them, there will be moderate to heavy snow in parts of Xinjiang along Tianshan Mountain and Ili River Valley, and there will be heavy snow locally.

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  In the next three days, most of the country will be short of rain and snow. Under the control of dry, cold and northerly winds, the minimum relative humidity in the northwest to Jiangnan and South China is generally only about 30%. The weather is dry, so the public should pay attention to hydrating and moisturizing. From the 21st, due to the influence of cold air, the northeast of Inner Mongolia, the northeast, the middle and lower reaches of the Yangtze River and other places will once again usher in the process of precipitation weather. At present, the forecasting time is far away, so we need to pay attention to it.

  Most of the country has stepped into the temperature rising channel and will reach a recent high on the 19th to 22nd.

  In terms of temperature, the impact of cold air on China came to an end yesterday, and some areas in Northeast China and North China experienced 4~8℃ cooling.

  Starting from this weekend, most of the country will start the warming mode, and it will reach the recent high temperature from 19th to 22nd, and the maximum temperature of 20℃ will be pushed northward to central Henan and northern Anhui. After warming up, the temperature in many places may be 6~10℃ higher than normal. For example, the highest temperature in Shenyang yesterday was still below freezing point, and then the temperature went up all the way, and it will rise to 12 C on the 21st. The highest temperature in the middle and lower reaches of the Yangtze River is as high as 22~23℃ from 21st to 22nd, showing obvious warmth.

  However, compared with the rapid warming during the day, the warming process of the minimum temperature is slower. In the next few days, the temperature difference between day and night in most parts of the country is generally above 10℃, and it can even reach about 20℃ in the northern part of the country. It is recommended that the public increase or decrease clothes in time according to the temperature change to guard against catching a cold.

Cherry is a large cherry? How to choose high-quality cherries?

  During the Spring Festival, people like to take some fruits with them when visiting relatives and friends. Cherry with sweet and sour taste is included in many people’s shopping list. Recently, the topic about "Is cherries a large cherry?" triggered a heated discussion among netizens. So, is the cherry a large cherry? How to choose high-quality cherries?

  "Cherry and cherry are brothers of different species. They all belong to the genus Sakura of Rosaceae, but the varieties are different, similar to the relationship between kiwifruit and kiwifruit. " College of biological sciences and biotechnology, Ph.D., and Li Jun, a senior engineer of Beijing Institute of Landscaping Science, said that cherries are generally larger, while cherries are usually smaller.

  "In addition to the size, there are still some differences between cherries and cherries that belong to the cherry’ family’." Li Jun said.

  One is different colors. Cherry peel is dark in color and generally dark red. The skin of domestic cherry is light in color, usually reddish.

  Second, the taste is different. Cherry is dense, sweet and sweeter than cherry. Cherry, on the other hand, tastes hard, sweet and sour, and has obvious fruity acidity.

  Third, the origin is different. Cherry is an imported fruit, mainly produced in Chile and other countries. Long-distance transportation and long-term storage have caused the freshness and quality of cherries to decline to some extent. Cherry is a native fruit in China, with shorter transportation time and distance, which is more secure in freshness.

  There is a view on the Internet that cherries are out-of-season fruits, and eating them is not healthy. "The cherries on the market now are not anti-season fruits." Li Jun explained that cherries are mostly imported from countries in the southern hemisphere such as Chile, and the seasons in the southern hemisphere are just the opposite of those in China. Cherry began to ripen around November, that is, the local summer.

  Li Jun suggested that when consumers buy cherries, they should choose those that are fresh, with intact skin, full and stiff, and with fruit stalks. "Pay special attention to the’ J’ logo on the fruit packaging. This is a commonly used grading unit in the southern hemisphere. The more’ j’, the bigger the cherries are. Before eating, it is recommended to soak cherries in light salt water for 10 to 15 minutes, and then rinse them with running water. " He said. (Reporter)
Hu Lijuan)

  Transfer from: Science and Technology Daily

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