I’ve seen too many suspense detective dramas, so I might as well change my taste. The public relations TV series "Emergency Public Relations" starring Huang Xiaoming, Cai Wenjing and Tan Zhuo is being broadcasted.

The drama, last romance, was premiered in 8 sets of CCTV prime files, and updated synchronously in Youku video. The plot adopted an unpopular theme "public relations" which is rare in China.

This "Emergency Public Relations" is based on real events, and strives to touch people’s hearts with truth, and narrates from topics such as family, workplace and love. Through the display of more than ten public relations events, this paper discusses social hot topics and shows the audience the real life of the crisis public relations industry.

This drama is the first urban drama starring Tan Zhuo, and it is also the cooperation between Tan Zhuo and director Hui Kaidong after Story of Yanxi Palace. It has attracted much attention before it was aired, but Tan Zhuo’s characters are not very pleasing this time.

Tan Zhuo’s new image positioning this time is Yuan Wei, a partner of a big law firm. She is independent, capable and elegant, and is regarded as a female elite in the workplace by others.

Just under this seemingly clever appearance, the love-hate entanglement between Tan Zhuo and her ex-boyfriend Lin Zhongshuo is also staged. Her attitude towards feelings and life has made them drift away.

Tan Zhuo and Lin Zhongshuo have been together for three years. On this day, Tan Zhuo suddenly walked into the house where they lived, took away his luggage, and claimed to go on a business trip abroad.

Unexpectedly, Yuan Wei’s business trip was just an excuse. Because her boyfriend Lin Zhongshuo didn’t work, she was angry and dissatisfied. She thought of a solution to break up, but they met unexpectedly at work.

Lin Zhongshuo graduated with a master’s degree in communication. He has worked as a reporter for 8 years in CBN, a famous domestic media group. He has had three sensational reports and is well-known in the industry.

It is precisely because of these sensational reports that Lin Zhongshuo has stayed away from the media industry, and he has never appeared in the public eye in these three years.

In the past three years with Yuan Wei, his life style of not working made his girlfriend worry about the uncertainty of the future. In Yuan Wei’s eyes, the two should grow up together, which is why Yuan did not choose to leave without saying goodbye and waved goodbye.

If the development of the incident ends here, then the new lawyer played by Tan Zhuo is quite capable and dashing as a city beauty, but her subsequent behavior greatly reduces her image.

After finding a new job in Lin Zhongshuo, she stood on the opposite side of her job and life.

A Chinese mother was treated unfairly when she took an international flight. The simple and rude way of flight attendants to deal with the problem was sent to the media by reporters, and the public opinion was biased in favor of this Chinese mother.

"Although public opinion is directed at you, you are not public figures. Even if you are scolded, it will not have an impact on your future life." Such a statement will not come from a conscientious legal worker.

As the legal adviser of this airline, Mr. Yuan is too objective and calm and impersonal. In the face of the bad words on the Internet, it is really unacceptable to choose to ignore the choice and let it go, and to put vulnerable individuals at the center of public opinion.

At present, after her boyfriend Lin Zhongshuo saved the day and kept his new job in a first-class public relations company in China, Lawyer Yuan chose to go back to the grass.

She first went back to the house where they lived together, trying to get Lin Zhongshuo to give her a step down and ease their relationship. This idea was seen through by Lin Zhongshuo, and his wish was unsuccessful.

She took the initiative to wait downstairs in Lin Zhongshuo’s company again and asked him to have dinner at night, but Lin Zhongshuo refused again.

Do we want to go further in our current relationship? This is the third attempt made by Yuan Wei. In the crowded lobby, Yuan Wei held Lin Zhongshuo’s hands and asked, and was rejected again.

Love is like this. When one party chooses to give up, it is impossible to talk about it. Yuan Wei is invincible in the workplace, but he still gets hurt in his feelings. This role is really not pleasing.

Since Tan Zhuo, Xú Zhēng, Zhou Yiwei and others co-starred in the film Dying to Survive in 2018, Tan Zhuo’s reputation in the film and television drama industry has soared.

After that, she participated in the costume court drama Story of Yanxi Palace. Although she played the role of Gao Guifei, she was overbearing, but under the role of Tan Zhuo, this role was well received.

Both Huang Xiaoming’s wife in The Fire Hero and the ordinary mother in Sheep Without A Shepherd make Tan Zhuo’s image shine.

There is no doubt that Tan Zhuo is a good actor, but the roles of good actors are not all so pleasing. This time, Emergency Public Relations is like this. Wen/Hua Su

　　CCTV News:From 0: 00 a.m. on New Year’s Eve, Beijing Railway Police actively implemented security measures during the Spring Festival, organized police forces to strengthen patrol inspection and public security prevention and control work in the jurisdiction, and at the same time, dispatched police forces from the government to the big station to take up their duties, making every effort to ensure the safety and stability of the jurisdiction during the festival, ensuring the safety of railway transportation production and the safe travel of the majority of passengers.

The picture shows the police on duty in front of the ticket office of Beijing Railway Station.

　　Stick to your post to welcome the Spring Festival.

　　At 6: 30 a.m. on the first day of February 12th, Zhang Lei, a policeman from the Beijing Public Security Bureau of Beijing Railway Public Security Bureau who stayed up all night, began to patrol the carriage again. At 17: 57 on New Year’s Eve on February 11th, the T110 passenger train returned to Beijing from Shanghai, and Zhang Lei kept watch for the passengers on the train during the New Year’s Eve. On the train back to Beijing, although there were not many passengers, Zhang Lei still carefully inspected and performed his duties. In the carriage, he reminds passengers from time to time to pay attention to epidemic prevention safety and wear masks. At the same time, short-distance passengers with gifts are also reminded to check their luggage when they get off the bus to prevent them from being left on the train. When some tourists came to Beijing to inquire about the route of Beijing’s tourist spots, Zhang Lei patiently and meticulously explained and answered as much as possible to satisfy the tourists. At 10: 10, the T110 train arrived at the terminal, sent off the last passenger and checked the car body. After that, Zhang Lei’s 40-hour duty ride for the New Year ended.

　　It is understood that during the Spring Festival, in addition to organizing police forces to increase the security work in the jurisdiction, the Beijing Railway Police also dispatched more than 100 police officers from the Public Security Bureau and the Beijing Public Security Bureau to four major stations, including Beijing Railway Station, Beijing West Railway Station, Beijing South Railway Station and Beijing North Railway Station, to participate in duty tasks. At the same time, it also organized police forces from functional departments to set up a number of professional teams to comprehensively strengthen the work of cleaning up and cracking down on the jurisdiction, inventory inspection and epidemic prevention and control, and made every effort to ensure the safety and stability of the jurisdiction during the holiday season.

　　After 1 minute on the job and 60 seconds of due diligence, the Beijing Railway Police took practical actions to ensure the peace of the station area. Since the Lunar New Year’s Eve on February 11th, the security detachment of Beijing Public Security Bureau has organized the police to be on duty at Beijing Railway Station in accordance with the unified deployment of the Public Security Bureau. In the Beijing Railway Station Square, Gu Yanfeng, political commissar of the security detachment, Wang Chenguang, deputy detachment leader, and Cheng Kaijun, a policeman, were fully armed and focused. They performed their duties conscientiously and answered the inquiries of passing passengers from time to time. In Beijing West Railway Station, the Public Security Bureau organized Zhang Jun and Liu Ming, police officers of the cadre department, to be on duty at Exit 1 of the North Square of Beijing West Railway Station. While conducting the inspection of the station cars, they did not forget to patiently answer passengers’ inquiries. For those who are not familiar with the roads near the West Railway Station, they also download help through their mobile phones.

　　At Beijing South Railway Station, Wu Ge and Andy, policemen of the internal security detachment of Beijing Public Security Bureau, patrol the waiting area on the second floor of Beijing South Railway Station and remind passengers to take care of their luggage. At the underground exit of Beijing North Railway Station, policemen Wang Jinyuan, Li Yinglong and Li Zehao of the People’s Police Training Detachment of the Public Security Bureau are busy at their posts. They remind passengers carrying luggage from time to time to watch their feet and prevent themselves from tripping over too much luggage.

The picture shows the police of Fengtai station police station patrolling along the railway.

　　Night patrol line to prevent fire hazards

　　The Spring Festival in 2011 is a special Spring Festival, and the situation of epidemic prevention and control in COVID-19 is grim. the State Council called for "not returning home unless necessary during the Spring Festival" to celebrate the New Year on the spot. Considering that beijing-harbin railway City in the pipeline spans the Fifth Ring Road and the Sixth Ring Road, there are still many workers staying in Beijing for the New Year. In order to prevent someone from secretly setting off fireworks and firecrackers to ignite weeds along the railway and ensure the safety of railway transportation in the jurisdiction, from 20: 00 on New Year’s Eve on February 11th, Wang Hua, director of Shuangqiao Station Police Station of Beijing Public Security Bureau, Guo Yongzhong, political commissar, and He Ying, deputy director, led the police to patrol and inspect along the railway in the pipeline and the police station in Tongzhou Station respectively, so as to eliminate potential safety hazards in time.

　　At Tongzhou Station, Wang Hua was on duty with the police, in the checkpoint area, picking up and dropping off passenger trains. At the same time, it also sent condolences such as fruits, drinks, melon seeds and peanuts to the police on duty. On the same day, the police picked up 9 trains, 112 security passengers and 123 luggage at Tongzhou Station. At the same time, 56 people were verified by mobile police terminals. Along the beijing-harbin railway, Guo Yongzhong and He Yingdian made a patrol inspection of key sections along the beijing-harbin railway by combining car patrol and step patrol. While patrolling 17.7 kilometers to beijing-harbin railway, they found someone burning paper money 100 meters away from the railway. In order to prevent the fire caused by burning paper money, they immediately went forward to persuade the residents euphemistically and patiently, and got their understanding and support. Everyone put out the burning paper money before leaving safely. 18.6 kilometers away from beijing-harbin railway, they found that the gap of a railway fence was too large. In order to prevent other people from getting in, they promptly notified the relevant units to block it, leaving no potential safety hazard. During the period, the police of the whole institute patrolled nearly 200 kilometers in the morning, noon, evening and morning, inspected and visited 7 railway internal units, inspected 46 train bodies in freight marshalling yard, inspected 78 line equipment, and rectified one potential safety hazard in time.

　　"prospective father" who sticks to his post during the festival

　　"There are still 10 days before the expected date of delivery, when will you come back?" On February 11th, Hui Yu, the wife of the policeman Guan Nan, inquired about the news that he could go home early on WeChat. Guan Nan, the police officer of Qinghe Station Police Station of Beijing Public Security Bureau, has been conscientious and hard-working since he worked in Qinghe Station Police Station in January 2020. In just one year, he has become a leader among the young police officers in the police station and is the backbone of the police team in the police station. Because of his maturity and stability, Shi Guannan was affectionately called "Male Brother" by his colleagues who were assigned to Qinghe Station Police Station at the same time. Whether it is patrolling duty in the station area, handing over the station personnel, or investigating hidden dangers on the line, and publicizing the road protection, Shi Guannan always goes all out to complete the tasks assigned by the leaders. In the jurisdiction, in addition to working in the station area, he also visited village communities, livestock farms, dangerous goods warehouses and construction sites along the line to ensure the stability of public order in the jurisdiction.

　　The public security work is heavy, and Shi Guannan did not dare to relax. Considering that his wife gave birth after the Spring Festival, he is now a little scared. Shi Guannan took advantage of the rest time to connect with his wife by video to comfort her, so that she should not worry. After completing the security task for the Spring Festival holiday, she went back to accompany her to the hospital to give birth early. In fact, Shi Guannan knows in his heart that his promise may not be realized. Fortunately, his parents at home help him take care of his wife, which reduces his worries and buries his thoughts and guilt about his wife.

　　During the Spring Festival, there are many policemen like Shi Guannan in Beijing Public Security Bureau. They explain the responsibility and loyalty of a people’s policeman by sticking to their posts, selfless dedication and selfless work. They stick to the front line, faithfully perform their duties, go all out to protect the peace of the capital railway with practical actions, and make every effort to ensure the safety and stability of the jurisdiction during the festival.

　　Two men involved in the case were arrested at Beijing Railway Station and Beijing West Railway Station respectively.

　　At about 16: 00 on New Year’s Eve on February 11th, a man who was on the run for theft was seized in the square by the police of Beijing West Railway Station of Beijing Public Security Bureau. It is reported that the man’s name is Qi, 48 years old, from Hebei Province, and he has been handed over to the local public security organs for handling. It is also known that on February 11, a fugitive suspect wanted on the Internet for alleged theft was taken back by the Shandong provincial police. At about 17 o’clock on February 10, a fugitive man wanted by the public security organs online was arrested at Beijing Railway Station. It is reported that Wu Mou, a 33-year-old native of Shandong Province, was wanted by the police in Jinan City, Shandong Province, for alleged theft. It is reported that Wu Mou was seized at the entrance by the police of Beijing Railway Public Security Bureau Beijing Station.

　　It is reported that during the festival, in addition to maintaining the public order of major railway stations in Beijing, the Beijing Public Security Bureau of Beijing Railway Public Security Bureau also actively organized police forces to strengthen patrols and safety inspections of railway equipment and facilities along high-speed railways and important railway trunk lines in its jurisdiction, so as to eliminate potential safety hazards in time and ensure the safety of railway transportation in its jurisdiction. On February 11th, New Year’s Eve, Liu Jia, political commissar of Tongzhou West Station Police Station of Beijing Public Security Bureau, led the police to a fireworks and firecrackers discharge point near the 24-kilometer railway line of Jingcheng Line for on-site monitoring and control to prevent fire hazards along the railway line due to fireworks discharge. At 0: 00 on February 12th, the New Year’s Day arrived, and the fireworks set off reached a climax. Faced with the gorgeous night scene of flaming trees, silver flowers and a hundred flowers blooming, Liu Jia and her colleagues suddenly became wary and did not dare to relax for a moment. It was not until the morning of the first day of junior high school that they returned to the unit to have a rest after a sleepless night. (Correspondent Wang Haijiao)

With the recent official statements on optimizing and adjusting the real estate policy, a new round of stabilizing the property market has revived. The analysis generally believes that the signal that the current "policy bottom" is once again solid is obvious.

However, in the process of great changes in the relationship between supply and demand, it is particularly important to judge the boundaries and trends of policy easing. In the attempt to adjust and explore, many cities first gave a relatively safe way of encouragement-housing subsidies.

Data map: There are many high-rise buildings in the city. China News Service reporter Wang Dongming photo

Two provincial capitals increased subsidies.

On August 4th, according to the official micro-signal "Nanjing Real Estate Micro-government" of Nanjing Housing Security and Real Estate Bureau, Nanjing issued the notice of "Further Optimizing Policy Measures to Promote the Stable and Healthy Development of Nanjing Real Estate Market". The first of the eight policies is the implementation subsidy for purchasing new commercial housing.

Specifically, the new six districts are encouraged to continue to give a certain proportion of housing subsidies to those who buy new commercial housing within the specified period according to the actual regional market, and Qixia District and Yuhuatai District will give subsidies to the purchase of new commercial housing after evaluation based on the actual market within their respective jurisdictions, so as to effectively reduce the burden of rigid and improved housing purchase.

Zhao Qian, a senior analyst at the Central Finger Research Institute, pointed out that as early as 2022, several suburban areas in Nanjing, such as Liuhe, Lishui and Gaochun, had already implemented a series of subsidy policies. This official document, in addition to re-emphasizing that the new six districts can continue to implement housing subsidies, mentioned the new regulations for Qixia and Yuhuatai for the first time.

"This is also a policy put forward by Nanjing after comprehensively studying the buyers in various regional markets. Later, each district will introduce specific implementation details, and the implementation effect remains to be seen." Zhao Wei said.

Nanjing has also become the second provincial capital city to join in this round of property market adjustment. Just the day before the introduction of the New Deal, Zhengzhou issued 15 policies to regulate the property market, which also put the content of housing subsidies at the forefront, including subsidies for young talents to buy houses, families with many children to buy houses, and deed tax on housing purchases.

"Zhengzhou has a total of 15 policies, and 3 of them all mention various subsidies, which fully shows that in this round of property market boosting work, financial subsidies and other tools will be actively used, reflecting the new orientation of the current housing purchase policy." Yan Yuejin, research director of Yiju Research Institute, said.

　　Data Map: Painting boats swim on Qinhuai River in Nanjing, Jiangsu. China News Service reporter Li Bo photo

What is the thrust of the "icing on the cake" policy?

Following Politburo meeting of the Chinese Communist Party’s "timely adjustment and optimization of real estate policy" on July 24th, and the Ministry of Housing and Urban-Rural Development followed closely to clarify the direction of policy support, many places quickly launched actions to release policies related to stabilizing the property market, and the content related to housing subsidies also became hot.

On August 4th, Ganzhou, Jiangxi Province issued 18 real estate measures, which mentioned supporting the implementation of house purchase subsidies and continuing to implement phased house purchase deed tax subsidies. On August 1st, Jiangsu Jurong introduced a new policy to stabilize the property market, including deed tax subsidies for families with many children to buy new houses and deed tax subsidies for new commercial housing. On the same day, Sichuan Ya ‘an Economic and Technological Development Zone issued a new policy to stabilize the property market, and proposed to buy new houses to subsidize the purchase of houses, including subsidies for talents and families with many children.

"The biggest feeling is that although I spent a lot of money to buy a house before, I still feel like I am getting a subsidy." Citizen Xiao Miao (pseudonym) bought a new house in July this year, and after paying the deed tax, she applied for a subsidy for talents to buy a house. She received a short message one week after the application, and the money arrived less than half an hour later.

On social platforms, more and more people share their experience of applying for housing subsidies like Xiao Miao. At present, granting housing subsidies is one of the important means for cities to support housing consumption, and the frequency and proportion of policies remain high.

According to the statistics of the Central Finger Research Institute, in the first half of 2023, more than 50 cities have implemented the housing subsidy policy. The subsidy methods mainly include one-time subsidies according to sets or areas, one-time or phased payment of deed tax subsidies, payment of consumer vouchers subsidies, talent housing subsidies, and a certain proportion of housing price subsidies.

"In the short term, it is expected that the demand-side policy will still focus on reducing the threshold and cost of buying a house. The’ one district, one policy’ and the combination of the birth policy are important directions, and the credit policy for improving housing demand is also expected to increase." Chen Wenjing, director of market research at the Central Finger Research Institute, said.

However, there are also voices that housing subsidies tend to be short-term encouragement and assistance, and cannot really become a decisive factor affecting property buyers. The White Paper on House Purchase Intention in 2023 published by Leju. com shows that tax adjustment and house purchase subsidy have little influence on decision-making. In the choice of "which of the following changes will affect your decision to buy a house", "tax/interest rate will continue to decrease" and "large house purchase subsidy" can only affect 4.81% and 11.12% of buyers.

"Judging from the current relaxed environment of the property market as a whole, most of the housing subsidies in various places are part of the’ combination boxing’ of local regulation and relaxation." Zhang Bo, president of 58 Anjuke Research Institute, previously commented on the housing subsidy policy, saying that the effectiveness of a single policy on market release is relatively limited, and it needs to form a joint force with other regulatory relaxation policies, which will have a certain influence on the market.

The original Wei Yiyi three cooks

Recently, the pork stocks in hand have gone up a lot, but they are both happy and worrying.

Last year, when the price of pork was the highest, I ate a lot of cheap imported pork.

For imported pork, many people in Chinese still have bad feelings.

In addition to the epidemic factors, frozen meat makes people feel stale.

Of course, the most important thing is that many people think that imported pork has a peculiar smell. Some people say it is smelly, while others say it is coquettish.

The reason is that there is a saying that it is caused by killing pigs abroad without bleeding. Is this true?

01

In fact, all the serious pigs in the world are bleeding.

There is a long-standing saying that when pigs are killed abroad, they are electrocuted or suffocated with carbon dioxide, and then they are decomposed and cut without bloodletting, so pork has an odor.

And many of Chinese’s impressions of killing pigs are probably still indigenous methods: forcing pigs into a corner in a pigsty, tying up four hooves on their backs, and the pig butcher sealing his throat with a knife, bleeding all over the sky …

I have to say, both of these statements or impressions have some imaginary elements.

It is not impossible to kill pigs by indigenous methods, but the scene is too bloody and inefficient.

Killing pigs in slaughterhouses in China is actually similar to that in foreign countries. Electric shock or suffocation causes pigs to lose consciousness and then slaughter them.

Moreover, no matter in China or abroad, the slaughtered animals will bleed, so there is no problem of bloodletting.

If you don’t bleed after slaughter, the meat will rot more easily, and blood stasis will form on the surface, which will affect the beauty of the meat.

And what we usually eat, whether it is hot fresh meat or cold and sour meat, is spared blood.

Especially the meat with acid discharge, should be kept at 0℃-4℃ for 12-24 hours after slaughter.

On the one hand, it drained the blood and body fluids, on the other hand, the low temperature also inhibited the growth of bacteria, and the protein in the meat also changed, making the meat more tender.

Imported frozen meat is basically pre-acidified. However, the taste and flavor of frozen meat will indeed decline.

But if you say that smell, it’s really not because you didn’t bleed.

02

What is the real source of pork odor?

The unpleasant taste of pork is actually a kind of smell called Boartant.

The literal meaning is obvious. Some pork is stinky or coquettish, and its main source is boar pork.

Because boars contain high concentrations of androstenone and dung odor.

Androstenone is a male hormone and smells like urine. When boars grow up, the content of androstenone in their bodies will be very high, and even the saliva will smell of androstenone. There is no androstenone in sows, but the content is much lower.

Fecal odor is a substance that smells like poop. Generally speaking, the intestines of mammals contain fecal odor, and pigs are no exception. Pig dung odor is mainly produced in the large intestine, so you should pay attention to it when cooking well.

A part of the fecal odor will be excreted casually, and the other part will be absorbed into the body by the intestine and then decomposed by the liver.

However, there is an ultra-high concentration of steroids in boars, which will prevent the liver from decomposing fecal odor, so the undecomposed fecal odor will gather in boars’ fat and produce an odor.

However, most of the domestic pork we buy does not have this odor. Why do some imported pork have it? Is it unscientific to eat all sows in China?

In fact, both pork farmers and manufacturers want to try their best to remove the odor of boars. After all, no one will like it.

The most traditional way to get rid of the odor of boars is castration, which is also called knocking pigs in many places.

Because androstenone is produced in the testicles of boars when they are sexually mature, the steroid that prevents the decomposition of fecal odor is also a kind of testosterone.

Therefore, it is a common practice in China to castrate boars when they are very young, except for keeping breeding pigs. And sows, except those with piglets, were also slaughtered when they weighed about 100 kilograms.

Well, since castration can completely solve the problem, why don’t foreign countries castrate pigs? Do they like the taste?

In fact, it cannot be generalized whether foreign countries castrate pigs or not, and the situation in each country is different.

Let’s start with why some countries don’t castrate pigs.

No one likes the smell of boars, but there are two main reasons for insisting on not castrating pigs:

First, the issue of animal welfare. Some people think that castration of boars violates ethics and harms animal welfare, so castration is prohibited, and some countries require anesthesia before castration.

In 2010, the European Union requested to stop surgical castration of boars before January 1, 2018, but this goal was not achieved.

The second is the economic benefit. After castration, the feed conversion rate of boars will decrease, which is commonly known as "slow growth", and the fat content will increase, and the meat will become fatter.

Is there any way for castrated pigs to get rid of the smell of boars? Actually, there are.

A vaccine was launched around 2010, which can chemically castrate boars.

Vaccines are used to inhibit testicular function, thereby preventing the production of androstenone and steroids.

You can’t say that this vaccine has no effect at all, but in New Zealand, where this vaccine has been applied, the content of two substances that produce odor in pork is higher than the EU level.

03

What should I do if I buy smelly pork?

Although no one likes the smell of boars, they will still buy imported pork (after all, it is cheap) or accidentally buy pork with odor.

First of all, you need to do your homework before buying.

China’s main pork importers are Germany, Spain, Britain, the Netherlands, the United States, Canada, Brazil and other countries.

▲ Source: The second progress report of the European Declaration on Alternatives to Swine Surgery in 2015-2017.

Let’s talk about Europe, Spain and Britain, which have a large proportion of castrated boars, are likely to step on thunder; Some of the boars in Holland have been castrated, while more than 80% of the boars in Germany have been castrated.

In the above picture:

Red is the country that castrates less than 20% boars;

Yellow is the country where 20-80% boars are castrated;

Blue is the country where more than 80% boars are surgically castrated, but anesthesia (local/systemic) and/or long-term analgesia are used;

Green is a country that castrates more than 80% boars without anesthesia or analgesia.

In North America, the United States and Canada, there are also castrated boars, but the proportion is not so large, and there will be some restrictions on their use. It is unclear whether they will be imported to China.

▲ Import volume and proportion of major pork importing countries in China in 2018

As for Brazil, the country with the highest growth rate of China’s pork imports in the past two years, to be honest, no valid information has been seen.

If you really buy pork with bad smell, you don’t have to throw it in the trash can directly. There are still ways to save it.

The best way is to "run running water".

Wash the pork, put it in a cold water pot, fire it, and turn the fire to a minimum, so that it will almost go out.

For almost half an hour, a layer of blood foam floated on the surface, and the pork was fished out and washed with warm water. The pork treated in this way, although the skin is cooked, is still raw inside, and the odor has been removed.

In fact, to tell the truth, apart from the epidemic factors, there is nothing wrong with many imported pork except that it is not very delicious.

May we all eat more meat, eat meat well and eat good meat in the new year.

END

Wen | Wei Wei

Original title: "Imported pork has a strange smell, is it really because foreign countries kill pigs without bleeding? 》

Read the original text

The original digging number is included in the topic # 44 migrant workers.

In recent weeks, I have a toothache. According to past experience, either my gums are severely atrophied or my teeth are cracked and need to be filled. So I hung up the number of a famous dental hospital in Guangzhou with my mobile phone, which was particularly difficult to hang up. It was full in recent days and I could only hang up the number four days later.

At 7 o’clock this morning, it was drizzling in the sky. I set off for the hospital, filled out a form to take a temperature measurement, and wanted to know whether the dental insurance could be reported at the registration office. I saw a buddy in front of me paying money, the first one was more than 6,700, and the second one was more than 1,900. I was so scared that I almost wanted to go home, but I wanted to come all over again. The dentistry was so profitable that I had to dig it.

At 8: 30, there were a lot of people sitting at the door. The hospital was not big, but there were departments in the elevator. I was looking at the dental pulp department.

On a whim, I want to see the flow distribution of people in various departments at this time, and I ran a circle on the upper and lower floors:

6F Children’s Stomatology: 1 person

5F Orthodontics Department: 8 people, Dental Pulp Department: 8 people.

4F Implant and Prosthetic Department: 8 people, Oral and Maxillofacial Surgery: 6 people.

1F Radiology Department: 5 people, Periodontology Department: 9 people.

(Not included in the treatment)

It’s my turn. After checking, it was concluded that a tooth needs to be filled. After paying the total fee of 305, I paid 200 medical insurance for reimbursement of 105. I just saw the expenses of various projects on the screen of the hall, and took a photo.

How to estimate the annual income of this hospital? It is known that the maximum number of doctors registered in a day is 30. From the registration applet, we can see that the number here is full almost every day, and we can see how many doctors there are in each department every day.

The number of patients per day can be calculated as follows:

Pediatric stomatology: 6 doctors *30 numbers =180 people.

Oral and Maxillofacial Surgery: 5 doctors *30 numbers =150 people

Orthodontics: 7*30=210 people

Dental and endodontic department: 9*30=270 people

Periodontal disease department: 5*30=150 people

Implant Restoration Section: 5*30=150 people

According to this number of people, the registration fee alone can earn 10 yuan *1110 people =11100 yuan per day, which is really cool!

The total income can be estimated if there is another per capita cost. My idea is to take the cost of the most common treatment items in each department instead of the per capita cost. For example, periodontal disease is tooth cleaning, and dental pulp is tooth filling. Combined with the cost photographed in the hall and online data, some common treatments, such as tooth cleaning, pulling out a wisdom tooth, applying fluoride to the whole mouth, filling a tooth, etc., cost about 500. Roughly speaking, if 500 yuan is taken as the per capita cost, then the hospital’s annual income.

500 yuan *1110 people/day *365 days = about 200 million.

This hospital is only a small branch. If it is the General Hospital, it is estimated that its income will double. According to the hospital’s WeChat WeChat official account, there are 50 doctors here, which means that each doctor brings 200 million /50=4 million in revenue every year.

With such a high per capita income, it can be inferred that the income of dentists should be high. Digging through the financial report of a dental A-share listed company, which has 21 dental hospitals in Zhejiang, there are several interesting data in the financial report:

For example, the annual revenues of the above four stomatological hospitals are 620 million, 390 million, 140 million and 40 million respectively, and the net profit margins are 40%, 28%, 28% and 16% respectively.

For example, 54.99% of the cost of stomatological hospital is labor cost, which proves the high income of dentists.

So how high is the income of dentists? I searched a lot of answers in Zhihu. The monthly salary of dentists in public hospitals in first-and second-tier cities is between 10,000 and 20,000, and 30,000 to 40,000 if they are deputy directors or above.

Data reference from: https://www.zhihu.com/question/364101818/answer/958783096

Dentists in private hospitals earn more. Here is an authoritative data, which comes from the dictation of the founder of a dentist online platform:

At present, private dental hospitals basically adopt the salary method of basic salary plus commission. The monthly income of dentists with lower income is about 20,000 to 30,000 yuan, and the monthly income of dentists with higher income can reach 60,000 to 70,000 yuan. Some top dentists will have a higher commission, and may even break 500,000 yuan a month.

As we are now, we basically recruit doctors from some good public hospitals such as Huaxi Stomatology, and the success rate is still relatively high, because in private clinics, especially brand-operated private clinics, the treatment is also better, and the recognition of doctors in the industry is not worse than that in public hospitals.

He also mentioned that there is a great demand for dentists in China:

The ratio of dentists to population is only 1: 28,000, compared with 1: 1,000 in developed countries such as the United States, 1: 2,000 in Japan and 1: 4,000 in Western Europe, which fully shows that there is a great gap in the demand for dentists in China.

Source: https://www.iyiou.com/analysis/2018052373041.

I really envy, envy and hate. The key dentist is still a profession that gets more and more popular as he gets older. He will not retire at the age of 35 like the siege lion, and he has a high sense of security!

Original title: "How much can a dental clinic earn a year? 》

Read the original text

　　Beijing, China, September 11 (Reporter Tong Yatao) According to World Finance, the economic voice of the Central Radio and Television General Station, the latest data shows that in the first eight months of this year, China’s foreign trade import and export gradually stabilized and improved, and the situation was better than expected. Gao Feng, spokesman of the Ministry of Commerce, said at the press conference held on September 10th that the foreign trade situation this year was supportive and stressful.

　　According to data released by the General Administration of Customs recently, in the first eight months of this year, the total value of China’s foreign trade import and export was 20.05 trillion yuan, down 0.6% from the same period of last year, and the decline was 1.1 percentage points narrower than that in the first seven months. Exports have achieved positive growth, with a year-on-year increase of 0.8%. At the press conference on September 10th, Gao Feng summarized China’s foreign trade performance in the first eight months of this year as "gradually stabilizing and improving, and the situation is better than expected." As for the foreign trade situation this year, Gao Feng used two words to describe it: support and pressure.

　　"On the one hand, it is ‘ Have support ’ . Since the beginning of this year, a series of policies and measures to stabilize foreign trade in the State Council have been continuously implemented, and the policy effects have been continuously released. The demand in the international market has partially picked up, and the PMI index of some major international economies has improved in August. " Gao Feng said, "On the other hand, it is ‘ There is pressure ’ . At present, the global epidemic has not been fully and effectively controlled, and the demand in the international market has shrunk severely. The latest global trade prosperity index released by the WTO has hit a record low, unilateralism and protectionism have risen, and uncertainties and unstable factors have increased significantly. The situation facing China’s foreign trade development is still severe and complicated. "

　　Gao Feng introduced that in the next step, the Ministry of Commerce will closely focus on the objectives and tasks of promoting stability and improving quality of foreign trade throughout the year, pay close attention to the implementation of stable foreign trade policies, and ensure that relevant policies benefit market players as soon as possible. "Accelerate the cultivation of new foreign trade formats and new models, guide the gradient transfer of processing trade and stabilize the development of processing trade. Actively promote the innovative development of border trade. Speeding up import trade and promoting the construction of innovation demonstration zone. Support export products to domestic sales. Continue to improve the level of trade facilitation. "

　　As a "barometer" of China’s foreign trade, the 128th China Import and Export Fair, the Canton Fair, will be held online from October 15th to 24th, with an extension of 10 days.

　　In recent years, with the rapid development and wide application of digital technology, digital economy and trade have flourished and become the highlight of economic development and international economic and trade cooperation in various countries. Data show that in 2019, the added value of China’s digital economy reached 35.8 trillion yuan, accounting for 36.2% of GDP. At the just-concluded 2020 Service Trade Fair, many places and departments have also put forward relevant layout plans to accelerate the development of digital trade.

　　Gao Feng introduced that since the beginning of this year, the Ministry of Commerce, together with the Central Network Information Office, the Ministry of Industry and Information Technology and other departments, has studied the framework of digital trade system, put forward a digital trade work plan, and selected the first batch of 12 digital service export bases based on comprehensive evaluation, supported and guided these bases to try first, and promoted the improvement of digital trade policies and systems in the practice of digital trade.

　　"In the next step, the Ministry of Commerce, together with the Central Network Information Office and other departments, will continue to push forward the pilot work of comprehensively deepening the innovation and development of service trade, regard digital trade as an important part of the new round of pilot projects, guide relevant pilot areas to actively explore, continuously optimize the allocation of digital resources, and stimulate the development potential of China’s digital economy and trade." Gao Feng said.

　　People’s Daily Online, Zhengzhou, October 1 (Wang Pei) On September 30, two caring citizens of Zhengzhou, Sui Xianjie and Fan Xiaojun, donated hematopoietic stem cells at the People’s Hospital of Henan Province at the same time, sending hope of rebirth to two patients with hematological diseases, becoming the 282nd and 283rd hematopoietic stem cell donation volunteers in Zhengzhou and the 795th and 796th hematopoietic stem cell donors in Henan respectively. Throughout September, 16 caring volunteers in Henan successfully donated hematopoietic stem cells, setting a new monthly donation record. On September 20th, 5 volunteers donated, setting a new daily donation record. In September, Henan was full of positive energy.

　　Sui Xianjie, who works in Zhengzhou, is 36 years old. In 2011, he joined the database of hematopoietic stem cell donors in China, expecting to contribute his love to save lives one day. After a long wait of 8 years, on June 25, 2019, Sui Xianjie received a notice that he had successfully matched a leukemia patient. At that time, Sui Xianjie was pregnant with her lover, because her family worried that the donation would have an impact, and Sui Xianjie was in a dilemma. After learning from many sources, Sui Xianjie learned that donating hematopoietic stem cells would not affect fertility, so he persuaded his family and won their support and understanding.

　　Fan Xiaojun, who is currently working in Xinzheng, is a post-90 s dad. At the age of 27, he is a private enterprise employee. Fan Xiaojun, who is kind by nature, took an active part in all kinds of caring activities when he was in school. On March 16th, 2016, in a voluntary blood donation activity, Fan Xiaojun, who is studying in Zhengzhou Institute of Science and Technology, learned about and joined the information of hematopoietic stem cell donors in China. In July 2019, Fan Xiaojun received a phone call from Zhengzhou Red Cross Society and learned that his initial matching with a blood patient was successful. Although two years have passed, Fan Xiaojun has gone from campus to society and has become a husband and father, but the promise he made during his school days is still in his mind. After receiving the notice, he agreed to donate without hesitation. After successfully passing the processes of high-resolution matching and physical examination, Fan Xiaojun’s donation is scheduled for September 30, 2019. At this time, Fan Xiaojun’s lover is still pregnant with a second child. Although it was busy at home, Fan Xiaojun’s family gave him the greatest support, so that he had no worries.

　　The Red Cross Society of Henan Province reminds that if Henan patients need unrelated hematopoietic stem cell transplantation, they can search for matching through seven hospitals including Henan Cancer Hospital, Henan Provincial People’s Hospital, First Affiliated Hospital of Zhengzhou University, Zhengzhou Third People’s Hospital, Luoyang Central Hospital, First Affiliated Hospital of Henan University of Science and Technology and Xinxiang Central Hospital, and the Chinese Bone Marrow Bank will provide free services for all patients.

　　The Ralink and Corolla engines, which were listed at the end of October last year, are still in short supply until this year. The heat of a car can last for nearly one year, which can be said to be rare in the domestic automobile market. It is not only the "queuing to pick up the car" in the 4S shop, but also many questions about these two cars and even Toyota’s hybrid technology in the private letter of @ Auto Black Technology. A few days ago, I was lucky enough to borrow a Ralink twin-engine, known as the "150,000 fuel-efficient king". This time, I can finally see how to save fuel!

　　Before writing the technical principle, let’s actually see if the fuel consumption of Toyota’s twin engines can really be as low as the official 4.2L per 100 kilometers. As we all know, the fuel consumption of the Ministry of Industry and Information Technology is actually a cover. Someone asked me how high the real fuel consumption of a car is. I generally suggested adding 30% to the fuel consumption of the Ministry of Industry and Information Technology to be more reliable data. Did Leiling Shuangqing follow this routine?

　　Summary:

　　A small regret of this test is that I didn’t have time to fill up the car again in the end and calculate the comprehensive fuel consumption. Because considering the test drive in these two days, quite a few working conditions of the car are extremely extreme, such as stepping on the floor oil for 10 times in a row on an open road to experience acceleration and stopping at idle speed for a long time, etc., the comprehensive fuel consumption calculated in this way is of little reference significance. After two days’ test drive, I ran 150km in various road conditions and driving modes, and finally the indicator of the fuel gauge dropped by half, which is just over 1/8, so the comprehensive fuel consumption of these two days is between 4.1 and 4.4L..

　　Regarding the fuel consumption of the twin engines, many netizens on the forum are arguing. Many car owners are calculating their fuel consumption and how much money is left all day. In fact, I don’t think it is necessary, because this car is really fuel-efficient! Somebody else’s car with a displacement of 2.0L often uses 9 or 10 petrol, and the better one is 8. No matter how hard you play, your hybrid twin-engine can’t reach 6, and even if the conditions are good, it can reach less than 4, without considering the charging problem. It’s really unnecessary to calculate the fuel consumption all day!

　　In terms of technical principles, I can write a book when I spread it out. I will try my best to make it clear in the most straightforward way with the questions that everyone is more focused on.

　　Q: Why is Toyota Twin Engine so fuel efficient?

　　A: in a word, it isIf the engine can not be started, it should not be started. Even if it is started, it should try to operate in the most efficient load range.

　　First of all, the 1.8L Atkinson engine, code-named 8ZR-FXE, which is equipped with Ralink Twin Engine, has reached 38% of its own thermal efficiency, which is beyond the reach of most manufacturers. Although the maximum power of the engine is 73kW and the maximum torque is only 142Nm, it is definitely not enough for the hybrid car to only look at the engine parameters. The special adjustment has brought the engine a wide and efficient operating range. Simply put, it is a high fuel efficiency engine that is "specialized" for hybrid power.

　　Secondly,Look for every opportunity to recharge the battery.. As soon as the engine is started, it will immediately charge the battery (and drive the vehicle at the same time), and the energy recovery after loosening the throttle can also convert the mechanical energy of the car into the electric energy of the battery. Although the battery capacity of Toyota Twin Engine is only 6.5Ah, you will find that the power seems to be never used up. Even if the battery is running out, the efficient Atkinson engine will start to charge the battery.

　　Q: Why does it drive so smoothly?

　　A: This involves the core of dual-engine technology-E-CVT power distributor and PCU power control unit.

　　The core mechanism of power distribution of Shuangqing is a planetary gear set, which is very clever in idea and brain-burning in principle … In the power distributor, the outermost ring gear of the planetary gear set is connected with the motor, which is directly responsible for driving the vehicle, while the engine is connected with the planetary gear, and a motor is connected with the central sun gear.

　　Putting aside the complicated power distribution and just talking about ride comfort, because the gears in the planetary gear set are in a state of constant meshing, whether it is motor drive, engine drive or two power sources driving the vehicle together, it does not involve the combination of teeth. Even if you start to accelerate at full throttle and the engine starts to intervene, the planetary gears start to revolve. At this time, because the planetary gears are in constant meshing, it will not bring any sense of frustration. This is why Toyota’s twin-engine models can achieve the same ride comfort experience as CVT models.

　　As we mentioned earlier, the engine will be forced to start at 50km/h when the Ralink dual engine is running, because the reverse speed of sun gear motor has reached the limit at this time, and the engine must be started to reduce the reverse speed of sun gear motor, so that the vehicle speed can continue to increase. The following is the video of the engine starting in pure electric mode after the car slowly accelerates from standstill to 50km/h:

　　Q: Why can Corolla/Ralink engines be sold so cheaply?

　　A: To tell the truth, this problem is not limited to the technical level. The low price range of 139,800-159,800 yuan can be sold by Leiling Shuangqing. First of all, it is the localization of hybrid hardware.

　　As far as you can see, this iron knot is the core of THS-II, which has been designed, developed and gradually improved by Toyota engineers for more than ten years. It includes a motor, a charging motor and planetary gear sets.

　　In order to make the guide price of Corolla/Ralink engine as grounded as possible, the localization rate of this iron pimple has reached more than 90%. What concept can I tell you that only three things in this picture are imported from Japan:The charging coil, driving motor coil and planetary gear set, and the rest of the shell, shaft/bearing and actuator are all made by domestic suppliers.Of course, we are looking for parts suppliers that meet Toyota’s manufacturing standards, and Toyota sent its own engineers to follow up the development in the early stage of research and development. In addition, hardware such as battery pack, PCU and BMS are almost 100% made in China.

　　Q: Is this dual-engine technology at ease?

　　A: I feel that the technology is complicated and I am not at ease? In fact, since the first generation Prius, the cumulative sales of Toyota’s hybrid technology models have exceeded 8 million units in the world, and Toyota’s hybrid models have been running all over the world. For more than ten years, Toyota’s hybrid has never made any mistakes in core components. If you are not at ease, take the Corolla Twin Engine as an example. At the beginning of listing, in order to let consumers try hybrid technology, manufacturers even decided that cars booked before 2016 can enjoy a five-year and 140,000-kilometer vehicle warranty. In terms of battery packs that consumers are particularly concerned about, at present, Toyota’s two dual-engine models in China can enjoy the warranty of 8 years and 200,000 kilometers. It is likely that you will drive to the day of changing cars, only to find that the battery warranty has not passed …

　　Q: why can’t I buy it?

　　A: It’s normal that you can’t buy it, because of the limitation of production capacity … Now Toyota’s twin engines are still in a relatively hot state, and the 4S shop is basically out of stock. If you come to one, you will take one away. In some places, before the two cars went on the market, orders were already scheduled for the beginning of this year. At present, the production capacity of the core components of Shuangqing in Changshu is about 20,000/year (still climbing), so it is understandable that the demand in various places is in short supply. Of course, this also depends on the region, and it does not rule out that there are sufficient car sources in some places.

　　Q: What are the shortcomings of the dual-engine technology in experience?

　　A: Yes, the main reason is that the excitation sound of the motor is not so good when it is accelerating rapidly, and the sound of the engine at high speed is not so good. However, excitation sound, a phenomenon that almost all hybrid vehicles can’t completely avoid, can only be seen by who does better sound insulation. In addition, as to whether the jitter at the moment when the engine starts will be the same as the start and stop of an ordinary car, my experience is that you can feel it when the engine starts at rest, but you can’t feel it when you are driving, unless you stare at the energy monitor on the dashboard.

　　In the past two months in Beijing, there have been more and more Corolla/Ralink dual engines on the road, which shows that even though the dual engines cannot be included in Beijing’s new energy list due to wonderful policy reasons, a considerable number of consumers who have worked hard to shake down the number have chosen the dual engines.

　　At the beginning of the listing of Corolla/Lei Ling, I once contacted someone from Toyota China Marketing Department and asked him how he could make money with such a low guide price. The other party said that in fact, Toyota introduced hybrid technology into China and now it doesn’t want to make money at all. Later, I understood that as the first person to eat crabs, there are some things that must be paid. If the Corolla/Ralink twin-engine cars don’t have a price close to the people, I’m afraid Toyota’s hybrid road in China will never work. Thanks to Toyota’s "biting its teeth and stamping its feet", we can buy a twin-engine car with lower fuel consumption with the money of the ordinary version of Lei Ling.

　　Good news! Good news! @ 中中中中中中 now has an audio version! We know that it is often inconvenient for readers to read, such as driving. What should we do? Listening to the radio, of course ~ @ Auto Black Technology and listening to FM produced an audio version of Black Technology that made B sparkle ~ Anchor Xiaochao interprets auto technology for you in man show!

　　Please click here to listen:How to save 1000 yuan film fee?

　　Many netizens privately complained to us that there is only one issue a week, and if we continue to pursue black technology for one year, we will not be able to become a car-savvy emperor in the circle of friends.

　　In order to improve the number of times @ Auto Black Technology meets with you, we dug out the "foreign articles" that we lost a long time ago from the bottom of the box. In the future, Black Technology will push foreign articles to you from time to time, mainlyIn view of the high-profile vehicles on the market, answer questions from a technical point of view., I hope you like our fanpian (_)

　　In addition, pay attention to our Weibo (Click here ~), we write several headline articles every week ~

When middle-aged people choose a car, they will care about whether a model is mature enough, its appearance should be atmospheric enough, its interior should be exquisite enough, and it should be comfortable enough to drive, whether it is for business or home. The configuration performance of is a point that consumers pay more attention to. Now let’s follow Xiaobian to see what it has done.

First look at the appearance of the Pentium pony. The front of the Pentium pony looks very dignified and unique. Coupled with the elegant headlights, the overall design is very fashionable. The car is equipped with etc. Come to the car side, the car body size is 3000MM*1510MM*1630MM, the car uses cold lines, the car body feels very cool, with large-size thick-walled tires, the overall visual effect is very concise. In terms of the rear end, the tail line of Pentium pony is angular, and the taillights look simple and generous, creating a good atmosphere.

Sitting in the car, the interior presents a young and individual design style, and the overall design is very dynamic and lively. The car looks very good outside the steering wheel, made of plastic, and has a very fighting shape. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and looks deep. The dashboard and seats are equally eye-catching. The dashboard of this car presents a domineering and stylish design style and is full of science and technology. The car adopts fabric seats, and the seat wrapping is in place, which further improves the comfort of drivers and passengers.

Pentium pony matching gearbox, 30KW, 90N.m, good power performance.

The space availability of Pentium pony trunk is very high, and the loading capacity is also excellent. The rear seats support the proportion down, and the space can be further expanded. At the same time, the car is equipped with anti-lock braking system (ABS), braking force distribution (EBD), main driving airbag and other safety configurations.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. Whether you can have an appetite depends on your actual needs.

[Editor’s note] Insight into the trend and look forward to the future. At the beginning of the new year in 2024, Xinhuanet planned the all-media column of "Seeing 2024", inviting experts, scholars and entrepreneurs to put new hotspots and new trends in the pulse industry, and to enlighten intelligent thinking and reflect industrial changes with professional insight to help high-quality economic and social development.

Xinhuanet Beijing, February 5 (Ren Yuxi) Chain operation is a highly large-scale business model. Chain enterprises and brands can carry out specialized division of labor under the overall planning, and implement centralized management on the basis of division of labor, thus improving the overall operational efficiency and realizing economies of scale.

Throughout the past development process, the chain operation industry in China has shown remarkable development potential and resilience in different formats. Recently, Peng Jianzhen, President of China Chain Store & Franchise Association, made a guest visit to "See 2024" on Xinhuanet, and made an in-depth analysis and prediction on the development of chain store business in China.

Q: With the development of economy, the chain operation industry in China has experienced a process of growing from scratch, from small to large. Looking back on the data in 2023, what is the performance of chain operation in China?

Peng Jianzhen:Judging from the latest data released by the National Bureau of Statistics, the overall consumer market is improving. Judging from the development of various formats in the chain industry, different formats have different performances. In 2023, the department store industry ushered in a recovery growth, with an increase of 8.8%; The supermarket industry decreased by 0.4%; Convenience stores, specialty store and specialty stores increased by 7.5%, 4.9% and 14.5% respectively. Generally speaking, the chain operation market is recovering, and different formats have different performances.

At the same time, some new features have appeared in the whole market. Before 2020, the consumer goods industry showed a trend of consumption upgrading. The trend of consumption classification after 2020 is obvious. In the past few years, almost all enterprises that have more accurate positioning of target consumers have achieved outstanding business performance.

Q: People’s demand for fast and convenient consumption methods is increasing, which provides opportunities for the development of chain enterprises. Based on the performance in 2023, please predict the development of chain operation in China in 2024.

Peng Jianzhen:In 2024, the general trend of consumption classification will continue. At the same time, there are new opportunities in the retail market. Take instant retailing as an example. Instant retailing is the cooperation between e-commerce platform and offline entities. In the past two years, instant retailing has developed rapidly. When consumers place an order on the online platform of instant retail, they can get the goods in about 30 minutes at the earliest. Behind the birth of this format is the change in people’s consumption patterns.

In the past few years, instant retailing has grown at a rate of more than 50% every year. Now the market scale has reached about 800 billion yuan, and will soon reach the trillion level.

With the change of people’s consumption lifestyle, new formats will have great opportunities for development. In addition, in addition to material consumption, spiritual consumption in the future is also the main point to pay attention to, such as concerts, cultural performances, sports leagues and so on. There is still a lot of room for excavation in this area.

Q: 2024 is full of opportunities and challenges for chain enterprises and brands. What should we do in 2024? Please give some development suggestions to the enterprise from a professional perspective.

Peng Jianzhen:In 2023, overall, regional retail enterprises performed better than national enterprises, and FMCG brands performed slightly better than retail terminal channel enterprises. Based on the existing trends, we also give some suggestions for the development of enterprises in 2024.

Twenty years ago, most enterprises would focus on expansion. In the past two years, the association has observed that more and more enterprises have gradually shifted their focus to internal cultivation. Take Shangchao as an example. When Shangchao surpasses, it will focus on staking and occupying the market. But now we will pay great attention to the construction of commodity power. Department stores and shopping centers are no exception. In the past, the focus was on attracting investment and introducing good brands, but since last year, special attention has been paid to the in-depth operation with brands and how to serve the consumer groups well. In addition, the deep cooperation between retailers and consumer goods enterprises is also strengthening. Through customized brands and own brands, they can jointly improve their operational capabilities and better serve the target consumers. It is suggested that enterprises can follow up from these aspects.

From the perspective of industry observers, when enterprises develop rapidly, decision-making is relatively simple. Because as long as the performance increases, many problems can be covered up. But now enterprises have gradually realized this and paid more and more attention to scientific decision-making. The so-called scientific decision-making is the basis of making decisions with numbers, and reducing costs and increasing efficiency through digital means. In this respect, the power invested by enterprises is gradually increasing. It is suggested that enterprises can learn from the cases of excellent enterprises, and help enterprises to make judgments through scientific decision-making, so that every step can be practical.

Q: The development of the whole chain operation industry is inseparable from the joint efforts of the government, associations and enterprises. What are the key work directions of China Chain Store & Franchise Association in 2024, and what benefits will these work bring to the industry?

Peng Jianzhen:China Chain Store has made a plan for the work in 2024, specifically in the following aspects.

First, focus on promoting the ecological cooperation between retailers and brands, retailers and consumer goods enterprises. Retailers and consumer goods enterprises are not only buying and selling, but more importantly, ecological cooperation. This cooperative relationship needs to create value for consumers by studying consumers and building commodity power. The association will then advocate enterprises to do this work.

Second, pay attention to the construction of commercial civilization. In the chain operation format, most enterprises that have done well have established modern enterprise systems. Enterprise internal governance is relatively transparent, in line with the modern enterprise system. In the past, China retail enterprises paid more attention to "home" culture, loyalty and winning the battle, which was very important. At the same time, it is essential to improve the modern enterprise system, which can help enterprises to make a qualitative leap. The association hopes that the construction of commercial civilization will bring new development impetus to chain enterprises.

Third, strengthen international exchanges. For domestic enterprises, going to sea is a great opportunity. Many tea and catering enterprises in China have developed well in Southeast Asia, Europe and America, and achieved good results overseas. In particular, China has been at the forefront in the exploration of digitalization in the past few years, and the international market has recognized the digital application of retail business scenes in China. On the one hand, the association will help enterprises connect with overseas resources and encourage them to find more growth in the international market; On the other hand, it is to promote international cooperation, because China retail enterprises have explored more online and offline business models, and many foreign enterprises have come to China to study and study. In addition to helping enterprises learn better overseas experience, the association will also introduce China’s excellent business model to overseas counterparts.

Fourth, ESG construction will be taken to a new level. ESG is a key indicator of enterprise development. Many enterprises simply interpret ESG as corporate social responsibility. In fact, ESG’s scoring system reflects whether the whole enterprise can develop sustainably in the long run. At the same time, if ESG scores high, it will also get the attention of many investment institutions. The association will promote the industry to pay attention to ESG together and improve the overall ESG level.

Q: The retail industry in China has developed rapidly in recent 30 years. Influenced by social environment, culture and history, China’s retail industry presents different characteristics in the world retail industry, and its development situation also shows obvious differences. Please talk about the characteristics of the development of China’s retail industry and make suggestions for the future development of China’s retail industry.

Peng Jianzhen:Generally speaking, the current situation of China’s retail industry is similar to that of the United States at a certain stage in its history. From 1945 to 1979, the economy of the United States grew rapidly, from about $100 billion to $2.6 trillion. During this period, American business consumption showed an overall upgrading trend, and China was similar to it before 2019. Then, from 1980 to 2010, there was a consumption classification in the American market. For example, supermarkets such as Costco appeared during this period, and many boutique supermarkets and organic supermarkets were gradually born. This process also appeared in China at this stage.

The overall trend is similar, but the difference is that the United States has a trend of consumption classification since the 1980 s. At the same time of consumption classification, enterprises have achieved differentiated development and provided targeted services according to different target customers. Enterprises have a very obvious "label" in consumers’ minds, which is based on the establishment of consumers’ minds. However, around 2012, China’s retail industry encountered the rapid rise of e-commerce before it had time to complete the expansion from scale to differentiation, which disrupted the development process of offline retail industry. The first challenge facing Shangchao is the decline in passenger flow. Offline enterprises are beginning to do omni-channel, hoping to open up online and offline through online business and retain passenger flow. But the reality is that offline customers are still on a downward trend, because it is difficult for offline enterprises to get through online and offline; Therefore, before and after 2016, enterprises began to try to digitize, and only after the underlying digital foundation was completed can they hope to get through online and offline business. Generally speaking, from 2012 to 2020, China’s retail industry has invested in omni-channel and digitalization. During this period, the commodity power of enterprises has not been well improved, the differentiation of enterprises has not been formed, and the positioning and image in the eyes of consumers are not prominent. That is to say, the basic capacity building of enterprises is not enough, and they have not established their own "labels" in the eyes of consumers and failed to establish their own moat.

Based on this situation, it is suggested that enterprises "make up lessons" from the following three aspects. First, strengthen scientific decision-making, only scientific decision-making can enable enterprises to achieve scientific operation on a certain scale; Second, in order to have a deeper insight into consumers, we must find and focus on target consumers and clarify the positioning of enterprises; Third, improve the modern enterprise system. In the past, enterprises usually only used the "home" culture to gather strength. On this basis, a perfect modern enterprise system can make enterprises develop sustainably in the long run. In the future, from these three aspects, the retail enterprises in China will have a strong vitality in generate.